This action might not be possible to undo. Are you sure you want to continue?
SUBMITTED TO PROF.DR.GEETA JOSHI
A REPORT SUBMITTED
IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT COURSE SESSION: 2010-2012
DAYANANDA SAGER BUSINESS SCHOOL.
SUBMITTED BY. GAURAV KR. GAUTAM REG.NO. A1O19. FASHION. GUIDED BY. MR. KARTHIK (A.S.M) PANTALOON
DAYANANDA SAGAR BUSINESS SCHOOL. SHAVIGE MALLESWARA HILLS, KUMARASWAMY LAYOUT BANGALORE. 560078.
DAYANANDA SAGAR BUISNESS SCHOOL
This is to certify that the report titled “OWN BRAND PROMOTION.” has been prepared under my guidance and supervision. The report is submitted in partial fulfillment of the requirement for the award of Post Graduate Diploma in Management (Approved by AICTE) by GAURAV KUMAR GAUTAM, Reg No.A1019 and this report / study has not formed a basis for the award of any degree or diploma in any university / institution.
PROF.DR.GEETA JOSHI PGDM (AICTE) DSBS BANGALORE.
DAYANANDA SAGAR BUISNESS SCHOOL
STUDENT DECLARATION I hereby declare that the report/ study titled “OWN BRAND PROMOTION” prepared under the guidance of Mr Srikant D, submitted in partial fulfillment of the requirement for the award of Post Graduates Diploma in Management (AICTE) in Dayananda Sagar Business School is my original work and has not been submitted for the award of any other degree/ diploma in any university / institution.
Place: Date :
Rahul Patel ...........................
PREFACE PGDM is the one of the most reputed professional course equivalent to MBA. It includes theory as well as its practical knowledge. This type of Training is a part of PGDM Program, for successful completion of this program requires two month training in retail organization. So, after third trimester each student of Dayananda sagar business school, Bangalore needs to do two month training in an organization. This training serves the purposes of acquainting the student with Environment of an organization in which student have to work hard in future. Only bookies knowledge are not enough but its practical knowledge is also required to be learned. I have an opportunity of doing training at BIGBAZAAR, BANSHANKARI, BANGALORE. Every trainee has to submit a project report of his working in the organization. I was assigned a project on “OWN BRAND PROMOTION” In this report, all the important findings of the project are added; over and above an overall profile of the company is also given.
There are many other people without of them the completion of the project would not have been done. Last but not the least I would like to convey my heartily thanks to all Members of PANTALOON FASHION who helped a lot during my training. Firstly I want to give thanks to GOD who made the world and me also.ACKNOWLEDGEMENT The important of this project would not have been done singly. Some have contributed towards this directly while other have provided indirectly. I am indebted to MR. Srikant D(HR executive) of PANTALOON FASHION for his guidance and help in complete this project. RAHUL PATEL . It gives me immense pleasure to thank Mr Srikant D for providing me training in this reputed organization and giving me a chance to have the experience in this store.
Key player in the industry.5 CHAPTER. Major milestones. .CONTENTS CHAPTER. Company profile.4 CANCLUSION & RECOMMENDATION. SWOT analysis.3 RESEARCH METHODOLOGY.1 INTRODUCTION.2 Research design. Industry profile. TEST MY EXPERIENCE CHAPTER. CHAPTER. Board of directors. Marketing mix. Introduction of own brand. Pantaloon Fashion promises. Limitation. CHAPTER. CHAPTRE. Problem facing for own brand promotion. DATA ANALYSIS. Marketing strategy. Objectives. QUESTIONNAIRES.6 BIBLIOGRAPHY.
Objective of the study The main objective of the study is that as PANTALOON FASHION (Own brand) is in FMCG business they want to know their position in the market as well as know the position of the competitors. opinions. To know the visibility of all the products (own) in the market. What is the preference of the customer and why. . To know where pantaloon Fashion products stands compare to the competitors. Comparison of own and other product in the market. Helping to build strategy for the company to tackle the competitors. idea while interacting. Exchange of facts. To find out the potential area and outlets in the market. Helping to analyze situations and for the company for the purpose of growth. Scope of the study Gaining knowledge about the process of sales.
Fashion Station. Depot. Head quartered in Mumbai (Bombay). The company also operates an online portal. Food Bazaar.com. Home Solutions Retail (India) Limited. A subsidiary company. Therefore throughout the whole process of research there are a number of difficulties encountered by researcher. Shoe Factory. In the present study we may assume following limitation. Bazaar and Star and Sitar. is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Some of its other formats include.LIMITATION Preparation of a project report and concluding a research is a whole process which is carried out in a number of steps. all. a chain of seamless destination malls. the company operates over 10 million square feet of retail space.000 people. Data don’t represent entire population behavior. It was assumed that respondent have the knowledge about Bid Bazaar but if he do not have proper knowledge then result may come wrong. has over 1000 stores across 61 cities 65 ruler location in India and employs over 30. The respondent view point on the study/questionnaire purely judgment and may be induced by other reasons also. Blue Sky. touch and feel of Indian bazaars with aspects of modern retail like choice. a large-format home solutions . It is very difficult to measure perception by means of mathematical calculation. blends the look. a uniquely Indian hypermarket chain. The company’s leading formats include Pantaloons. futurebazaar. Pantaloon Fashion. at every step. Top 10. Brand Factory. This research was done in Jaynagar pantaloon Fashion Bangalore only hence this Conclusion is valid only for Bangalore. a chain of fashion outlets. operates Home Town. a supermarket chain. convenience and quality and Central. COMPANY PROFILE FUTURE GROUP Pantaloons Retail (India) Limited.
retailers like Pantaloons. selling home furniture products and E-Zone focused on catering to the Consumer electronics segment. Modern retail has entered India as seen in shopping centers. Pantaloons Retail was awarded the International Retailer of the Year 2007 by the US based National Retail Federation (NRF) and the Emerging Market Retailer in the Year 2007 at The World Retail Congress held in Barcelona. and RPG have started hypermarket operations and they are having plans to expand aggressively to all the regions of India. INDUSTRY PROFILE “Retailing includes all the activities involved in selling goods or services to the final consumers for personal. Our courage to dream and to turn our dreams into reality – that change people’s lives. metro have established hypermarkets in many countries. The organized retail sector in India has a very low contribution to the entire retail sector in the country. non-business use”. entertainment and food all under one roof. multi storied malls and huge complexes offer shopping. is our biggest advantage. Pantaloons are an invitation to join a place where there are no boundaries to what you can achieve. . The way we work is distinctly "Pantaloons". Pantaloons Retail is the flagship company of Future Group. accounting for 10% of country’s GDP and around 8 percent of employment. Retail is India’s largest industry. An organization selling directly to final consumerwhether a manufacturer. In India hypermarket concept is in nascent stage. Players like Wall-mart. a business group catering to the entire Indian consumption space The number of stores is going to increase many folds year on year along with the new formats coming up. Tata.Store Collection . wholesaler or retailer is doing retailing.
GUARANTEED DELIVERY: Pantaloon Fashion guarantees to deliver the exact product that has selected. the customer should .KEY PLAYERS IN THE INDUSTRY PANTALOON FASHION BHARTI RETAIL RELIANCE RETAIL STAR BAZAAR SHOPPER STOPS MEGA MART FOOD WORLD SAFAL SPENCERS METRO CROMA CRNTRAL THE PANTALOON FASHION PROMISES: 1. so that all applicable products carry the original manufacturer’s warranty. MANUFACTURER’S WARRANTIES ON ALL PRODUCTS: Pantaloon Fashion promises to sell only the original products from the authorized dealers. In case of receiving a different product. 2. customer can visit the authorized service center of the manufacturer. To service any product purchased at Pantaloon Fashion. The invoice accompanying the product is the warranty document. without defects. or if the product is damaged in transit.
4. SECURE PAYMENT: It commits to ensure that no payment misuse happens. OUR SIMPLE 7-DAYS RETURN POLICY: If customer has purchased something at Future Bazaar and the product did not meet its expectations or does not fit to his needs. your call is being taken seriously. if required. then it can return the product to us. GROUP VISION: Future Group shall deliver Everything.contact it within the stipulated time period and Pantaloon Fashion will ensure that it is replaced or refunded. Payments are protected both by it and by the policies of customer’s bank. and the chances of fraud in these channels are actually very low. Be assured that when you call us. they will trigger the required action on your behalf or advise you the best possible method to a successful fulfillment of all your queries/issues. Everywhere. as long as it is in its original packaging and accompanied by its invoice. you can drop it off at the nearest Pantaloon Fashion. so we work with banks and payment gateways to ensure that your information is protected. 3. Every time for Every Indian Consumer in the most profitable manner. no questions asked. GROUP MISSION: . 5. Alternately. who can take decisions and resolve your problems. Pantaloon Fashion openly publishes its office addresses and is part of India’s largest retail company with a presence all over India – so you know how to contact us in person. PROMPT CUSTOMER SUPPORT: Our customer support is manned by dedicated call center personnel. We will even make the return process simple for you – just contact our customer support and we’ll arrange to pick up the product from your home. In case they cannot solve the problem at their end. They are eager to solve your problems and are aware of the processes and means to handle them.
Vijay Kumar Chopra. Managing Director Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the Group Chief Executive Officer of Future Group. making consumption affordable for all customer segments – for classes and for masses. Mr. .K. Kishore Biyani. Mr. We will be the trendsetters in evolving delivery formats. textiles and retail industry. creating retail realty. Whole time Director Rakesh Biyani is a commerce graduate and has been actively involved in category management. Whole time Director Gopikishan Biyani is a commerce graduate and has more than twenty years of experience in the textile business. IT and exports.We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. Mr. Vijay Biyani. retail stores operations. Independent Director V. Rakesh Biyani. Mr. BOARD OF DIRECTORS Mr. Whole time Director Vijay Biyani has more than twenty years of experience in manufacturing.Chopra is a fellow member of The Institute of Chartered Accountants of India (ICAI) by profession and is a Certified Associate of Indian Institute of Bankers (CAIIB). Gopikishan Biyani.
Launch of Pantaloons trouser. the company’s financial arm launches real estate funds Kshitij and Horizon and private equity fund Indivision.exclusive stores for plus-size individuals is launched 2006 Future Capital Holdings. 2004 Central – ‘Shop. the supermarket chain is launched. the Indian jeans brand. 2005 Fashion Station . 2002 Food Bazaar.India’s first hypermarket chain launched. 2001 Pantaloon Fashion. ‘Is se sasta aur accha kahi nahin’ . 1994 The Pantaloon Shoppe – exclusive menswear store in franchisee format launched across the nation.the popular fashion chain is launchedall – ‘a little larger’ .India’s first seamless mall is launched in Bangalore. Celebrate in the Heart of Our City’ . 1992 Initial public offer (IPO) was made in the month of May. The company starts the distribution of branded garments through multi-brand retail outlets across the nation.MAJOR MILESTONES 1987 Company incorporated as Manz Wear Private Limited. India’s first formal trouser brand. Eat. Plans forays into insurance and consumer credit 2007 Future group crosses one billion mark 2008 Future group holding becomes the second group company to make successful initial public offerings in the Indian capital market . 1991 Launch of BARE.
Very thin margin of profit High attrition rate of employees. Fast growing Indian middle class with reasonably good purchasing power. WEAKNESSES High cost of operation due to large fixed costs.SWOT ANALYSIS STRENGTHS Thorough understanding of the needs of Indian consumers. Vast range of products under one roof. . as incomes rise and consumption increases The opportunity for widening the business all over India because Pantaloon Fashion opens new stores in untapped markets. Benefit of being pioneer in the Indian retail industry. OPPORTUNITIES Potential rural markets. Can enter into production of various products due to its in depth understanding of customer’s taste and preferences There remains a large future scope for the retail industry in India. Superior quality goods are available at reasonable prices.
Select which ones we are best off trying to serve. In general. 1. targeting and positioning together comprise a three stage process. some consumers demand speed and performance. High taxes in India suppress consumption. Implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way. A. and how can we expect it to grow? . for example. SEGMENTATION: Segmentation involves finding out what kinds of consumers with different needs exist. c. offering lower total prices to customers. while others are much more concerned about roominess and safety. Determine which kinds of customers exist. 2. In the auto market. Secondly: How large is the segment.THREATS Government Policies encouraging the unorganized sector will affect adversely the big players. MARKETING STRATEGY PROCESS FOLLOWED Segmentation. TARGETING: First: How well are existing segments served by other manufacturers? It will be more difficult to appeal to a segment that is already well served than to one whose needs are not currently being served well.” and experience has demonstrated that firms that specialize in meeting the needs of one group of consumers over another tend to be more profitable. Smaller specialty shops and informal shops are sometimes able to avoid taxes. b. it holds true that “You can’t be all things to all people.
Pantaloon Fashion targets higher & middle class customers. Pantaloon Fashion specifically targets working women and home makers who are the primary decisions maker.Thirdly: Do we have strengths as a company that will help us appeal particularly to one group of consumers? 1. . In a simplistic to the concept of price as the amount of money that customers have to pay to obtain the product. PRODUCT: In simpler terms. POSITIONING: Positioning involves implementing our targeting. It is part of Pantaloon Fashion’s new Guerrilla Marketing Strategy. non-food. product includes all features and combination of goods and related services that a company offers to its customers. price. The classification of four Ps of marketing includes marketing strategies of product. Product is the most important aspect of marketing mix for manufacturers because products are the market expression of the company's productive capabilities and determine its ability to link with consumers. 2. middle class by giving discount offers. Pantaloon Fashion is positioning to its targeting customer. fruits and vegetable. MARKETING MIX Main Aspects of Marketing Mix: The easiest way to understand the main aspects of marketing is through its more famous synonym of "4Ps of Marketing". working women by monthly saving bazaar and home makers by providing a wide range of food. 3. placement and promotion. The following diagram is helpful in determining the main ingredients of the four Ps in a marketing mix. PRICING: Pricing is basically setting a specific price for a product or service offered.
DISCOUNT DAYS: To increase the sale retail stores has started various discount offer days. its products or both. media and receivers. Promotion is the company strategy to cater for the marketing communication process that requires interaction between two or more people or groups. designed to influence the person's or group's purchase decision. messages. PUBLIC RELATION: Public relation is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its target customers. power of ten.. monthly saving bazaar. Wednesday Bazaar. that is transmitted through a mass medium at no charge. choosing single or multiple channels of distributions. The best way to understand promotion is through the concept of the marketing communication process. . PAHLI TARIKH.PLACEMENT: Placement under marketing mix involves all company activities that make the product available to the targeted customer while planning placement strategy under marketing mix analysis. PERSONAL SELLING: Persuasive communication between a representative of the company or promoter and one or more prospective customers. encompassing senders. companies consider six different channel decisions including choosing between direct access to customers or involving middlemen. As pantaloon Fashion is concern it has big days. PROMOTION: Promotional strategies include all means through which a company communicates the benefits and values of its products and persuades targeted customers to buy them. PUBLICITY OF PRODUCT: Publicity non-personal communication in news story form about an organization.
LACK OF PROMOTIONAL ACTIVITY.INTRODUCTION TO THE OWN BRAND There are various kind of product which are available in the Pantaloon Fashion store around the country the product range are very good which has been appreciated by the customer of various class creed and culture. basically this product are the own product of the big bazar. . These product does not differentiate from the best players of that category in the market the prices of this product are relatively low as compare to the other competitors in the market also the quality is up to the mark to challenge the best players in the market this product are . TASTY TREAT CLEAN MATE SACH JOHN MILLER DISNEY PREMIUM HARVEST EKTAA This is the basic own product in Pantaloon Fashion store. apart from the product which is available in the store pantaloon Fashion processes a very wide range of product of variety of range for the customers. PUNYA DISNEY FRESH AND PURE PROBLEM FACING FOR THE OWN BRAND PROMOTION CUSTOMER AWARNESS.
LACK OF KNOWLEDGE OF THE PROMOTERS AND THE STAFFS. THE LIKE AN DISLIKE REGARDING THE PRODUCT. LACK OF INTERACTION REGARDING THE COMPLAIN OF THE CUSTOMER .2 RESEARCH METHODOLOGY . CHAPTRE. POOR IN STORE DISPLAY . FEED BACK OF THE CUSTOMER REGARDING THE PRODUCT QUALITY ..
Research Methodology is required for every industrial service industries for getting acquire knowledge of their products. Bangalore. sophistication. This study was done in pantaloon Fashion which is situated in Jaynagar. or observations of a set of variables. . DATA: The term data refers to groups of information that represent the qualitative or quantitative attributes of a variable or set of variables. images. Research Methodology is a set of various methods to be followed to find out various information regarding market strata of different products. experience. Data are typically the results of measurements and can be the basis of graphs.RESEARCH METHODOLOGY Technology and customers tastes and preferences play a vital role in today’s generation. Raw data refers to a collection of numbers. images or other outputs from devices that collect information to convert physical quantities into symbols that are unprocessed. It is a process requiring care. PERIOD OF STUDY: This study has been carried out for a maximum 60 days. Data are often viewed as the lowest level of abstraction from which information and knowledge are derived. business judgment and imagination for which there can be no mechanical substitutes. AREA OF STUDY: The study is exclusively done in the area of marketing. characters.
formal discussion and observation with different respondents. manufacturing. Looking at how consumers select products may yield insights into how they make decisions and what they look for. It is a preliminary study based on primary data and the findings can be consolidated after a detailed conclusive study has been carried out. etc. research papers. SURVEY METHOD: Data are usually collected through the use of questionnaires. Data is collected by survey. and is meant to provide the basic information required by research objectives. The data is collected by mean of simple survey done in the retail store of the customers. SECONDARY DATA: Secondary data was collected through internet sources. Observing consumers. and published reports by various institutions. . or whether nutritional labels are being consumer. RESEARCH DESIGN – The research work is exploratory in nature.DATA COLLECTION: PRIMARY DATA: Data is collected from various customers through personal interaction. tells about:What is he looking in the product? Is he brand loyal? Is he more or less price sensitive? Is he more interested in packaging. Observation may help us determine how much time consumers spend comparing prices. OBSERVATION OF CONSUMER: Observation of customers is often a powerful tool.
3 DATA ANALYSIS DATA ANALYSIS ANALYSIS .CHAPTER .
HOW MANY TIMES YOU VISIT IN PANTALOON FASHION? NO CATOGERY NO OF RESPONSE ONCE IN A 1 WEEK 10 TWICE IN A 2 WEEK 15 3 IN 15 DAY 30 4 IN A MONTH 43 5 EVERY DAY 2 . which is 45% and very less people is from north India is 8%. 2. WHICH NATIVE STATE DO YOU BELONGS? NO.1 . REGION NO OF RESPONSE 1 KARNATAKA 45 2 TAMILNADU 12 3 AP 20 4 KERELA 15 5 NORTH INDIA 8 Most of people visit pantaloon Fashion is from Karnataka.
ARE U AWARE OF THE FOLLOWING BRANDS? NO BRANDS NO OF RESPONSE 1 DON’T KNOW 42 2 TASTY TREATE 14 3 CLEAN MATE 15 4 SACH 1 5 JOHN MILLER 19 6 DISNEY 2 PREMIUM 7 HARVEST 2 8 EKTAA 3 9 PUNYA 0 FRESH AND 10 PURE 1 by this chart 43% people don’t know about the own product Out of 100. .the chart said that 43% people visit pantaloon Fashion in a month 3.
WHAT YOU BOUGHT NY OF THE PRODUCTS BEFORE? NO 1 2 3 4 5 6 7 8 9 10 PRODUCTS NO JOHN MILLER TASTY TREATE CLEAN MAT CARE MATE PREMIUM HARVEST EKTAA SACH DISNEY FRESH AND PURE NO OF RESPONSE 58% 12% 10% 9% 3% 4% 4% 3% 2% 1% by this chart 58% people do not bought any own product of pantaloon Fashion out of 100.4. .
6. NO OF NO CATEGORY RISPONCE 1 QUALITY 10 2 PRICE 70 3 PACKAING 15 4 STORE DISPLAY 5 the chart said that only price attract the people to buy the own product that is 70%.5. . WHAT ATTRECT YOU TO BUY THIS PRODUCT. WHICH ONE OF THESE YOU LIKE? NO PRODUCTS NO OF RESPONSE 1 DON’T LIKE 40 2 JOHN MILLER 20 3 TASTY TREATE 15 4 CLEAN MATE 14 5 CARE MATE 3 PREMIUM 6 HARVEST 4 7 EKTAA 4 8 SACH 3 9 DISNEY 2 FRESH AND 10 FURE 1 in this chart 40% people do not like these product Because of quality.
7. . WHICH ONE OF THESE YOU WOULD LIKE TO PURCHASE AGAIN? NO PRODUCT NO OF RESPONSE 1 JOHN MILLER 20 2 TASTY TREET 45 3 CLEAN MATE 15 4 CARE MATE 3 PREMIUM 5 HARVEST 4 6 EKTAA 10 7 SACH 3 8 DISNEY 2 FRESH AND 9 PURE 3 by this chart only 45% people want to purchase testy treat Again.
Chi-square test H0= the null hypothesis there is no association between the features of the product and the different brands of product. Chi-square test . WHICH ONE OF THESE YOU LIKE TO SEE FURTHER IMPROVEMENT? NO CATEGORY NO OF RESPONSE 1 QUALITY 70 2 PRICE 10 3 PACKAING 15 4 STORE DISPLAY 5 in this chart 70% people want .8.that company improve the Quality. H1= there is a relation between the features of the product and the various brand.
=0. =0.12 K.56 0. =3. =3.96 i =1 (OI.32 L. =0.48 J.68 R.24 I.24 E.EI)2 0.1296 1.44 B.12 T. =0. =0. =3.3136 0. =1.038 1.64 P.217 0. =0. =1.36 0.96 H. =O.44 F. =3. =0. =1. =1. =0.666 .96 D.28 OI A B C 2 3 1 M X2 =∑ i =1 ( Oi − Ei ) 2 = Ei OI-EI 0.44 3.16 Q.6 ∑ M ( N i − n ⋅ pi ) 2 n ⋅ pi (OI. =0. 0 1 0 0 0 1 Total 6 6 2 4 7 25 A.36 C.96 N. = 1.92 S.Testy treat clean mate Care mate Sach Disney Total Quality 2 1 0 1 2 6 Price 3 4 2 2 3 14 Packaging 1 0 0 1 2 4 Ad. =0.36 O.04 EI 1.EI)2/EI 0.36 0.36 G.08 M.
08 0.666 0.36 0.2025 0.0256 0.506 CHI SQUARE CALCULATED.64 0.197 0.36 0.84 1.060 0.44 3.16 1.32 0.36 0.08 1.96 0.691 0.39 0.2304 0.96 2.038 0.04 1.7744 0.24 0.68 3.24 0.1521 0. So we accepted the H0 and reject H1. .08 0.16 0.5776 0.96 3.28 0.4 1.026 Chi2 calculated < chi2 tabulated accept H0 It implies the two variable are not independent the features of own product and the different product.96 0.0784 0.76 0.92 1.1024 0.16 0.28 (OI-EI)2/EI = 10.64 0.121 0.24 1.48 0.026 The calculated value =10.1936 0.12 0.24 0.406 0.36 0.88 0.D E F G H I J K L M N O P Q R S T 0 1 4 0 1 0 2 0 0 1 2 1 0 2 3 2 0 0.8496 0.32 0.88 0.0576 0.24 0.4096 0.9216 0.28 0.6 1.32 0.506 The tabulated value = 21. DEGREE OF FREEDOM (r-1) (c-1) (5-1) (4-1) 12 dof 5% level = 21.48 0.550 0.1024 6.1296 0.7744 0.32 0.12 0.44 0.
the salary of the sales man are very poor as compare with the other company in the market. the marketing strategy of the Pantaloon Fashion fmcg products are purely on the soap and the biskut they need concentrate on the food grain segments because they are lacking the business. As the day progress I find that the position of own brands of Pantaloon Fashion was very poor compare to the other brands and the was lot of problem regarding the delivery of the product have lot of stock but it is not been deliver to the wd also the wrong estimation of the of the particular area .under cut was a serious problem with the Pantaloon Fashion own products the grooming of the sales man need to be done there are various good outlet that are cream outlet this are the best outlet of the Pantaloon Fashion as their own . . The main drawbacks of the Pantaloon Fashion product are their poor quality doesn’t meet the expectations of the customer as compare with the other. The journey of my internship started on 5th may the objective of my study is to find out the position of Pantaloon Fashion (own brand) with comparison with the competitors like central metro and more my target was to survey how to promote own brands. The experience working with the Pantaloon Fashion people was very helpful for my course I am thankful to my collage who has given me this opportunity to carry out a wonderful project which will help me in future.MY EXPERIENCE It has been a wonderful experience to work with the people in Pantaloon Fashion they are wonderful people with good amount of experience to share with the new people who are entering into the corporate life.
CHAPTER.4 CONCLUSION AND RECOMMENDATIONS .
The display of the own brand must be in proper place to be get notice by the customers . Advertisements The organization should also concentrate upon the Advertisement strategies and should come up with the innovative ads. Giving free samples in the place of fun and game. Cost.000 square feet will is quite good compare the other stores of pantaloon Fashion in the town the place management of the store and there display has to be done systematically that is the entrance the crowded place should be effectively manage .Conclusions followed by recommendations form the basis of the report more solid.In place of the entrance in crowded place to get the proper view by the customers The back side of the bill should be used for the purpose of the promotion of the own brand promotion The plastic carry bag of the big bazar should also be used for the promotional activity of the home product PRODUCT . Name recall amongst the Consumer Categories is low because of less frequency of the TV advertisements. Product range and some other factors. In store display and the use of the colours full display of the product should be increase Using of clown of the name of the product this will help in the awareness of the customer in the product this will help to increase the awareness regarding the product. In the survey and analysis it was found that the Buying Behavior of the customers depends on variety of factors like Need. During the course of the study it was found that pantaloon Fashion is lacking popularity due to the less concentration on the management of customer data base. The conclusion proves the analysis that is carried out in the report and on the basis of these conclusions. The organization should have customer data base so that information about offers can be conveyed to the customer and customer segregation can also be done. PLACE The place of the banshankari big bazar consists of 50. Durability. recommendations are given. Quality.
It should know the competitors price and according to that there should be a proper action to decide the price and discount offers. From the analysis it is clear that more than 50% customers live within 5km area. . PRISE Company should focus on their Price. so if it possible pantaloon Fashion should increase its home delivery distance. CUSTOMER SERVICES On the weekends mostly. there is long queue for the billing which takes a huge time so there should be an increment in the number of cash counters. Though the prize of the product is relatively less compare to the other brand but people are not willing to buy because of the lack of knowledge by the customer.Though the products of the pantaloon Fashion is relatively good compare to the leading product players in the market people are not will to take it because of their poor packaging and poor display in the store and also the awareness by the customer.
5 BIBLIOGRAPHY BIBLIOGRAPHY BOOKS KOTLER PHILLIP. KELLER KELVIN INTERNET WWW.WEKIPEDIA.GOOGLE.COM .CHAPTER.COM WWW.
co.com/india/news/future-retail-to-open-60-stores-in-next-18months/104621/on http://www.COM http://www.WWW.YAHOOBUISNESS.in/ CHAPTER.business-standard.big-bazaar.6 .
QUESTIONNAIRES QUESTIONNAIRES Awareness reguarding Pantaloon Fashion Rahul Patel management tranie Dayananda sagar Institution 1. tamil nadu c. north india . kerala e. ap d. karnataka b. which native (state) do you belong? a.
sach 5. are you aware of the following brands? 1. ektaa 9. john miller 6. premium harvest 8. clean mate 3. punya 10. disney 7. care mate 4. clean mate 3. tasty treat 2. fresh and pure . sach 5. have you bought any of these products before? 1. tasty treat 2. disney 7.2. how many times you visit in Pantaloon ? once in a week 1 in a mounth twice in a week every day 1 in 15 day 3. premium harvest 8. john miller 6. care mate 4. ektaa 9. fresh and pure 4. punya 10.
sach 5. clean mate 3. disney 7. john miller 6. which one of these you would like to purchase again? 1. care mate 4. clean mate 3. fresh and pure 6. care mate 4. fresh and pure . ektaa 9.5. tasty treat 2. disney 7. tasty treat 2. sach 5. what attract you to buy the product? quality price packaging in store display 7. premium harvest 8. punya 10. which one of these you like? 1. premium harvest 8. punya 10. ektaa 9. john miller 6.
..tell us a little more about your self -----age……… sex: m/f…………………….......... email ……………………………… 10 any suggestion? ………………………………………………………………………………………... ........ occupation………………………….......8. name…………………………………………........... mob no…………………....... which one of these you will like to see further improvement? quality price packaging in store display 9 -------------------..
THANK YOU .
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.