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Product Life Cycle of Coca Cola

Product Life Cycle of Coca Cola

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Published by: vishalsurwase2_35590 on Feb 21, 2013
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Product life cycle of coca cola

Presented by Ankush Bhandarkar

Product Life Cycle Sales and Profits ($) Sales Profits Time Product Development Losses/ Investments ($) Introduction Growth Maturity Decline .

The company is best known for its flagship product Coca-Cola. Georgia. . The Coca-Cola Company also produces a number of other soft drinks including FantaandSprite.Introduction of The Coca-Cola Company The Coca-Cola Company is an American multinational company which is headquartered in Atlanta.

Product List & Descriptions • • • • • • • Coca-Cola Diet Coke Thums Up Sprite Fanta Limca Maaza .


• It is produced by The Coca-Cola Company.Coca-Cola Product Introduction • Coca-Cola is a carbonated soft drink sold in stores. . restaurants. • Competitors Pepsi. and vending machines in every country.


. – Coca-cola also spends a lot of money advertising the new flavor creating awareness. • Stage 2: Market Growth – Customers like the flavor and begin to make routine purchases. – Coke introduces their competing flavor.New Flavor of Coca-cola • Stage 1: Market Introduction – Coca-cola bottles the new flavored product and places it on the market for consumers.

• Stage 3: Market Maturity – More competitors enter the market taking some of Coca-cola’s profits. • Stage 4: Sales Decline – Customers have moved on to the next new flavor. . – Some loyal fans stay behind.


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