JuxtConsult India Online 2007 Online Matrimonial Search Report

India Online 2007
Online Matrimonial Search
India Online 2007

Report
India Online 2007
© copyright JuxtConsult
India Online 2007
Table of Content
India Online 2007 ......................................................... 1
India Online 2007 Reports ............................................... 3
Methodology ............................................................... 5
Executive Summary .....................................................10
Key Findings ..............................................................12
Detailed Findings:
Reading the Graphs & Tables ..........................................27
Popularity of the Activity ..............................................29
Most Popular Matrimony Websites ....................................30
Most Used Websites .....................................................32
Demographic Profile ....................................................33
Socio-Economic Profile .................................................40
Economic Profile.........................................................45
Net Usage Status.........................................................50
Net Usage Dynamics.....................................................56
Preferred Net Activities ................................................67
Most Used Websites .....................................................83
Most Used Offline Media Brands..................................... 107
Response to Online Marketing Stimuli.............................. 111
Offline Brands Recalled .............................................. 112
Segment Wise Detailed Tables ...................................... 113
Appendix ................................................................ 171

India Online 2007
India Online 2007

The India Online 2007 study is not just an annual update over the
previous year's India Online 2006 study but rather a continuation of
JuxtConsult’s efforts to keep improving the quality of the study every
year. The improvements made in the study this year not only involve
further strengthening of the research methodology but also enhancing
the coverage of the information, especially in the emerging areas of
internet usage in the country like blogging, social networking and
language website usage.
Accordingly the India Online 2007 set of reports will not only provide
you the most recent estimates on the Internet user-ship, its growth and
penetration in India but will also give you an 'insightful' understanding
of the current net usage behavior and preferences of various kinds of
online Indians.
Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

surveys, one offline and one online to complete the study this year as
well. However, the sample size for the 'land' survey (which is used to
estimate the size of internet using population in urban India) was
almost doubled this year to further improve the coverage among the
various population strata in urban India. The land survey, conducted
during April 2007, covered 10,000 households across 31 cities of various
sizes across all the four regions of the country.
The 'online' survey was conducted among 3 of the most popular and
generic portals in Indian with the focus on capturing the in-depth net
usage behaviors and preferences of online Indians. This survey was
conducted by JuxtConsult between April-May 2007 and over 14,200 in-
depth and usable responses were collected and analyzed for final
reporting.
There is one key difference in the study this year compared to the last
year. To make our findings more representative of the entire urban
online population and not just the Internet users who are more likely to
respond to online surveys, this year we have ‘linked’ the findings of our
online survey with the findings of our land survey. This was done by
deriving appropriate individual level ‘weights’ for Internet users from
the land survey and then applying them to the data of the online
survey.
The key information included in the various reports cover the

demographic and socio-economic profiles of the net users, their
ownership of household assets, the source and place of their access to
internet, net usage dynamics, preferred online activities, website
preferences for over 20 key online activities, online buying behavior
and spends, response to online marketing stimuli, offline media
preferences, and much more.
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In sum, what you get in India Online 2007 you are unlikely to get
elsewhere:
X Highly credible latest estimate of internet using population in urban

India
X Key insights on various aspects of internet usage in India
X An understanding of online Indians as 'consumers' and not just as
faceless net users
X How to reach these online consumers on the net, as well as through
the offline mediums
X Preferred 'user shares' of key online brands in 21 different online
activity categories
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India Online 2007
India Online 2007

Reports
Main Report
X Overall Status and Usage of Internet in India
User Segment Supplementary Reports

X Women on the net
X Youth on the net (teenagers and young adults)
X Net users by their socio-economic (SEC) profile
X Students on the net
X Corporate employees on the net
X IT professionals on the net
X Heavy Online Spenders on the net
X Bloggers on the net
X Car owners on the net
X Two-wheeler owners on the net
X Mobile phone owners on the net
X Credit card owners on the net
X Net users by place of access (homes, place of work, cyber cafes)
X Net users by type of connection (broadband, dial-up)
X Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5
lakhs, Below 1 lakh)
X Net users by town market size (metros, urban uptowns, emerging
towns, others)
X Net users as financial investors
X Vernacular language net users
Category Supplementary Reports: (comparative profiling of top 5

websites)
X Online shopping
X Emailing
X Job search
X Matrimony
X Info search - English
X Info Search - Local language
X Online travel
X Social networking/communities
X Friendship / dating
X Online news
X Financial info/news
X Online share trading
X Cinema content
X Sports content
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X Online music
X Online games
X Online real estate
X Mobile content download
X Astrology
X Online learning/education
Note - All supplement reports are subject to sufficiency of sample

responses. Demographic segment wise details by gender, age, SEC
classification, region and place of net access are included in each of
the reports as appendix tables.
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India Online 2007
Methodology
In order to derive highly robust and authentic estimates of the current
user-ship of Internet in India, and draw out a truly representative
internet usage behavior patterns, we at JuxtConsult keep improving
and refining our research methodology for the India Online study every
year. In 2007, we have again brought in two significant improvements:
X We have increased our land survey sample base to 10,000 (from

5,500 last year) and the coverage of the number of cities to 31
(from 21 last year). The distribution of these 31 cities continues to
be well spread across the 4 regions of the country. But more
importantly, in terms of coverage of towns by their population size,
we dug deeper this year and covered all town classes that have
population of 20,000 individuals and above.
X Further, to better capture the internet usage across all types of

socio-economic classes (SEC) in urban Indian, we allocated equal
sample quota among the 5 broad socio-economic classes A, B, C, D
and E across various zones within a town, and then across the town
classes and regions. To correct for and put back the real
representation of the socio-economic classes (and not equal
representation) during the data processing stage, we incorporated
the appropriate SEC 'weights' derived from the actual urban
population statistics from authentic govt. Sources (National Sample
Survey Organization and Census of India).
These two refinements in the sampling methodology ensured that this

year we get an even better representation of various types of internet
users in urban India.
Like last year, this year again we conducted both a land survey and an
online survey separately, with the focus of the land survey being on
estimating the size of the internet using population in urban India, and
that of the online survey on capturing the net usage behavior and
preference patterns. The two surveys had some common questions on
demographic profiles and net usage behavior to help us link up the two
sets of data at the processing stage.
The land survey

The objective of the land survey was two fold. First, to help us
estimate the internet user-ship in urban India, as with a land survey we
could cover both the user and non-user population of the internet in a
representative way. The other objective was to derive relevant
demographic 'multipliers' from this survey which could then be applied
to the internet usage data collected in the online survey.
The use of these 'individual' level multipliers helped us make the online
survey findings 'representative' of the entire urban online population
and not just of those who are more likely to fill up an online surveys
(because of factors like convenience of access, regularity of usage,
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attractiveness of the incentive prize offered for filling the survey,

etc.).
The land survey undertaken this year was again a household level
survey across 10,000 households in 31 cities spread across all regions of
India. The survey was conducted and completed between mid-April to
early-May 2007. Care was taken that all relevant classes of towns with
population size of over 20,000 individuals were covered and surveyed
across each of the 4 regions of the country. Within a city, 5
geographical locations were chosen, one each in the north, south, east,
west and central parts of the city. From each location within a city an
equal number of households from the five socio-economic classes A, B,
C, D, and E were surveyed.
The cities where the land surveys were conducted and the size of the
sample data collected from each of these cities are as follows:
Table 1: Detailed sample base distribution of the land survey
Region City/ Town City Class Sample Size City Class

Delhi 10 lakh + 401
Kanpur (UP) 10 lakh + 297
Ludhiana (Pun) 10 lakh + 302 10 lakh +
Patna (Bih) 10 lakh + 303
North Allahabad (UP) 5 lakh – 10 lakh 298
Ajmer (UP) 1 lakh – 5 lakh 314
Bhadohi (UP) 50 K – 1 lakh 299
Muradnagar (UP) 50 K – 1 lakh 300
Sohna (Har) 20 K – 50 K 307 5 lakh - 10 lakh
Mumbai (Mah) 10 lakh + 399
Ahmedabad (Guj) 10 lakh + 404
Pune (Mah) 10 lakh + 300
West Rajkot (Guj) 5 lakh - 10 lakh 301

Dewas (MP) 1 lakh - 5 lakh 303
Hinganghat (Mah) 50 K - 1 lakh 307 1 lakh – 5 lakh
Mhowgaon (MP) 20 K - 50 K 296
Katol (Mah) 20 K - 50 K 276
Kolkata (WB) 10 lakh + 398
Guwahati (Ass) 5 lakh – 10 lakh 299
East Bhubneshwar (Ori) 5 lakh – 10 lakh 303

Raniganj (WB) 1 lakh – 5 lakh 300 50 K – 1 lakh
Bhatapara (Chat) 50 K – 1 lakh 252
Champa (Chat) 20 K – 50 K 292
Chennai (TN) 10 lakh + 407
Bangalore (Kar) 10 lakh + 406
Hyderabad (AP) 10 lakh + 410
South Mysore (Kar) 5 lakh – 10 lakh 329

Kozhikode (Ker) 1 lakh – 5 lakh 300 20 K - 50 K
Nellore (AP) 1 lakh – 5 lakh 300
Cheruvannur (Ker) 50 K – 1 lakh 294
Edapaddi (TN) 20 K – 50 K 305
Total (31) - - 10,002 Total (31)
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India Online 2007
To check for both the 'regular' as well as 'occasional' usage of the

Internet, at each of the 10,000 households contacted it was queried:
X If any member of the household use the Internet 'at all' from
anywhere (home or any location outside)? And
X If any member of the household use the Internet ‘at least once a
month’ from anywhere (home or any location outside)?
Some further questions related to the specifics of demographic profile

of the head of the household, their knowledge of English, computer
usage, and asset ownership of the household were also asked from the
respondent. The usage of computer and Internet was separately
checked for each member of the household from the respondent.
The above information about the head of the household, especially

their education and occupation profile (thereby identifying their socio-
economic or SEC classification) together with the town size class and
region were used to link up to the similar authentic Government of
India data to estimate the Internet user-ship as well as to generate the
appropriate 'multipliers' that were to be applied to the data collected
from the online survey.
The online survey

The online survey was used to collect the in-depth information on
internet usage patterns and other media usage patterns among the
various types of net users. This was done through a 'large-scale' online
survey conducted between end-April to mid-May 2007 among the users
of three of the biggest and most generic portals in India, namely Yahoo,
Rediff and Google.
On one end, the email properties of Yahoo, Rediff and Google (Gmail)
were used through online survey campaigns to target the widest
possible base on internet users in a random manner and collect
responses (as these three email portals together cover almost all email
users with a personal email id in the country). At the same time, to
cover for whatever may have got missed out in these survey campaigns
on email portals, a parallel 'contextual search' based survey ad
campaign was run using Google AdSense.
All the survey campaigns were paid for and officially run by these
portals among their users. The overall online survey campaign used a
combination of banner ads, e-mailers and contextual search ads
through these portals.
The online survey was conducted using an e-questionnaire segmented

into three sections. The questionnaire was pre-tested and timed to take
approximately 15-20 minutes for a respondent to complete depending
on the speed of comprehension and answering of the questions. The
questionnaire was structured and designed to reduce the level of
'respondent fatigue' to an extent that was practically possible.
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In this year's study, the information area coverage (in the online
questionnaire) was also enhanced and fine tuned somewhat to keep
abreast with the changing and evolving Indian online space:
X The net usage behavior and preferences of new phenomena like

blogging, social networking and language content checking were
included.
X In terms of capturing website preferences, 6 more online activity

categories were included this year to take their coverage to 21. The
new categories added were instant messaging, real estate, online
info search engine in local languages, astrology, online share
trading and online learning/education.
X The question about 'blogging' was fine tuned to segregate usage

behavior between only reading blogs, posting comments on blogs
and having a blog site of one's own.
In the online questionnaire, a response format of 'clicking' a single or

multiple options among the various given options was used for most
questions. For each of these questions it was also possible for a
respondent to answer 'none' or 'any other'. However, wherever the
respondents were asked to give preferences for websites or brand
names, only a text box was provided for them to type the name on
their own (or type 'none' if not applicable). This was done to ensure
that all such recall and actual usage preference responses were
solicited 'unprompted'.
Further, to enlist complete and sincere responses, an incentive of a

significant cash prize was also announced for one selected respondent
to be given at the end of the survey.
Over 26,000 unduplicated and clean responses were collected from the
online survey campaign in about 31/2 weeks time. Of these, all 26,000
responses were complete on user profiles and their net usage behavior
information. Around 14,200 responses were complete in all aspects,
including various online activities undertaken and website preferences.
Thus, the responses from the three sections of the online survey have
different valid sample bases and have been reported accordingly.
All the usable responses after data cleaning were then collated,
crosschecked and processed for tabulation and analysis. While doing the
tabulation, any errors and spelling mistakes in typing of the brand
names, etc. By the respondents were carefully checked and corrected.
Finally, the appropriate weights (multipliers) as derived from the land

survey were incorporated into the usable online survey responses to
make them more 'representative' of the entire urban online population.
Further, for questions that asked for preferred websites names, to
remove the possible 'source' bias towards any specific generic portal
among the three generic portals used, an 'equalization' correction
factor was also incorporated.
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India Online 2007
The net result was the compilation of the latest, highly authentic and
representative database on the Internet habits and website preferences
of online Indians. This database was then used for making 'insightful'
analysis and conclusions as contained in the various reports of the India
Online 2007 study.
Last but not least, in this year's reports we have brought in the
presentation of the 'changes' in the usage behavior and preferences vis-
à-vis the last year. Wherever relevant, these changes have been
presented graphically along with all the current year's data charts,
graphs and tables.
Note - Because of a deeper and more robust coverage of internet usage

among the smaller towns (down to 20,000 population town classes),
and among all the socio-economic classes in this year's land survey,
there is likely to be an element of 'correction' seen in this year's data
(as compared to the previous year's). These corrections are likely to be
more visible in some of the demographic, socio-economic and economic
profile of online Indians. The correction factor may also apply, though
assumedly not to the same degree, to the current year's data on net
usage behavior and website preferences.
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Executive Summary
Matrimonial search is 'gaining' prominence as an online activity. With
almost half the online urban Indians (48%) undertaking it, online
matrimonial search has established itself as a 'mainline' online activity.
12 million online urban Indians are using online matrimonial search,
making it the 13th most popular online activity. It has also been one of
the biggest 'gainers' in users among the online activities in last one
year.
Majority of online matrimony users also undertake dating/friendship

online. Almost 60% of users of both the online activities are common,
i.e. 37% of all internet users undertake both online matrimony and
online dating/friendship. This is significantly higher than last year when
only 9% of all internet users undertook both the activities.
In comparison to matrimony, dating/friendship is a more popular online

activity with 51% net users undertaking it and it ranks 10th in terms of
popularity.
A majority of matrimonial users ‘self-search’ for their partners.

Three out of four online matrimonial users (74%) are in the age group of
19-30 years, indicating that majority of online matrimonial users are
searching for their partners themselves (or are being assisted by their
siblings/friends falling within these age groups). This trend is also
indicated by the fact that a majority of them also check out
dating/friendship online.
Compared to the overall net users, online matrimony users show a

relatively ‘younger’ age profile.
Online matrimonial users come relatively more from the South.

While 39% of all net users come form the South, 44% of all matrimonial
users come from the region. Also, compared to the last year, the
proportion of online matrimony users from South has jumped up by 8%
points (from 36% last year to 44% this year).
Online matrimonial users are relatively more ‘experienced’ net

users. At 69% a noticeably higher proportion of matrimonial users have
more than 2 years of net experience (against 63% for all net users).
Further, they are the relatively ‘heavier’ users of the internet (using it
for more than 2 hours per day) both from home as well as office.
Being the relatively more ‘experienced’ net users, online matrimony

users undertake almost all online activities more than the average net
user. The activities they undertake significantly more than the other
net users are in the domain of what a ‘young adult’ contemplates while
settling down in life (with marriage) – exploring investing in home and
financial assets, career, astrology, social interactivity and
entertainment activities.
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India Online 2007
Also, at 49% significantly more online matrimony users have bought

online as compared to only 43% for all net users.
Online matrimony is a highly ‘evolved’ and ‘branded’ category. Only

1 in 5 online matrimonial search users still visit a ‘generic’ portal to
undertake this activity, the balance 4 preferring to visit a ‘specialized’
matrimonial portal directly.
With 35.5% online matrimony users preferring to visit Bharatmatrimony,

it continues to lead the category. It is followed by Shaadi with 28% user
preference. The two websites were neck-to-neck in preferred usage
share in 2006. But while Bharatmatrimony group of websites 1 have
gained user share marginally over last year (+2.5% points), Shaadi has
shown a noticeable decline in its preferred user share (-4.7% points).
Google, Jeevansaathi and Yahoo follow as the distant 3rd, 4th and 5th
most popular matrimony websites, with 5.6%, 5.5% and 5.2% user share
respectively. Jeevansaathi has shown the biggest drop in popularity of
usage over the last year (-10.6% points).
Overall, the dominance of the specialized websites, together with a

very high level of competition between Bharatmatrimony and Shaadi,
clearly indicates a highly evolved and brand driven characteristics of
the online matrimony category.
1
Includes the regional websites sub brands owned by Bharatmatrimony.
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Key Findings
Matrimonial Search is ‘Gaining’ in Prominence as an Online
Activity
With almost half the online urban Indians (48%) undertaking it, online
matrimonial search has come to establish itself among the ‘mainline’
online activities. In number terms, almost 12 million online urban
Indians are undertaking it, making it the 13th most popular online
activity among the online urban Indians.
Table 2: Popular online activities among all net users (Top 20)
Undertaken by All
Rank Online Activity
Internet Users
% In millions
1 Emailing 95% 24.0
2 Job search 73% 18.4
3 Instant messaging 62% 15.6
4 Check news 61% 15.4
5 Music 60% 15.1
6 Chatting 59% 14.9
7 Check sports 57% 14.4
8 E-greetings 57% 14.4
9 Online games 54% 13.7
10 Dating/Friendship 51% 12.9
11 Mobile contents (ringtones / games, etc.) 50% 12.5
12 Search work related info 49% 12.3
13 Matrimonial search 48% 12.0
14 Educational / learning material 48% 12.0
15 Screensavers/wallpapers 46% 11.5
16 Astrology 46% 11.5
17 Check financial info 45% 11.4
18 Search for product information 45% 11.2
19 Social networking / communities 44% 11.0
20 Buy online 43% 10.9
The popularity of online matrimonial search has really surged in last

one year. Last year the percentage of all net users undertaking
matrimonial search was only 15%. At 48% usage level now, the category
has seen an addition of a humongous 33% of all net users joining the
category in this year.
JuxtConsult feels that not all of this increase can be attributed to a

true ‘growth’ in popularity of this activity, but a significant part of it
may be a result of much ‘deeper’ capturing and representation of
online urban Indians by this year’s survey (with town class
representation right down to 20,000 plus population towns and better
capturing of lower SEC households due to change in research
methodology this year).
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India Online 2007
Yet, the fact remains that Matrimony is the 13th most popular online
activity now, and has been one of the biggest ‘gainer’ activities in last
one year by adding significant online users to its usage base.
Table 3: Growth in popularity of online activities (Top 6 Gainers)
% %
Online Activity - Biggest Gainers Undertaking Undertaking Increase
in 2007 in 2006
Social networking / communities 44% - +44%
Matrimonial search 48% 15% +33%
Check financial Info 46% 15% +30%
Check real estate Info 37% 11% +26%
Instant messaging 62% 37% +25%
Dating / Friendship 51% 27% +24%
An interesting trend is that dating/friendship has also gained users

significantly (+25% points) to continue to stay ahead of matrimonial
search in overall popularity. A marginally higher 51% of all net users
undertake dating /friendship activities online (against 48% of
matrimonial search) to make it the 10th most popular online activity,
and keep it ahead of online matrimonial search by 3 ranks.
Majority of Online Matrimony Users Also Undertake

Dating/Friendship Online
There is big overlap between the dating and matrimony online users.
While 51% of all online urban Indians undertake dating/friendship and
48% undertake matrimonial search, the total internet users who
undertake either of the two activities add up to only 62%. This is
because almost 60% of users of both the online activities are common
(i.e. 37% of all internet users undertake both the activities). This is
significantly different from last year where only 9% of all internet users
undertook both the activities together.
In effect it means that most new users who have joined the bandwagon
of online matrimonial search in last one year check out online
dating/friendship and vice-versa.
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Chart 1: Online matrimony users vis-à-vis online dating/friendship users
Dating / Friendship Matrimonial Search
51% (+24%) 48% (+33%)
14% (-4%) 37% (+28%) 11% (+5%)
Bharatmatrimony Continues to ‘Lead’ the Online Matrimony

Category
Bharatmatrimony with 35.5% online matrimony users preferring it,
followed by Shaadi with 28.2%, are the leaders for the online
matrimony category.
The two websites were almost neck-to-neck in preferred usage share in

2006. But while Bharatmatrimony group of websites have gained user
share marginally in 2007 (+2.5% points), Shaadi has shown a noticeable
decline in its preferred user share (-4.7% points). This had led to a
significant widening of the ‘lead’ Bharatmatrimony had over Shaadi,
from 0.1% last year to 7.3% this year.
Google, Jeevansaathi and Yahoo follow as the distant 3rd, 4th and 5th
most popularly used websites for matrimonial search. The three have
5.6%, 5.5% and 5.2% user share respectively. Jeevansaathi has shown
the biggest drop in popularity of usage over last year (-10.6% points).
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India Online 2007
Table 4: Preferred websites for matrimonial search

% Prefer to % Prefer to
Website Change
Use (2007) Use (2006)
Bharatmatrimony# 36% 33% 3%
Shaadi 28% 33% -5%
Google 6% 0.5% 5%
Jeevansaathi 6% 16% -11%
Yahoo 5% 4% 2%
Matrimony 5% 5%
Rediff 3% 4% -0.4%
Simplymarry^ 3% 1% 2%
Matrimonial 2% 4% -2%
Indiamatrimony 0.9% 0.9%
Indiatimes 0.8% 0.8%
Indianmatrimony 0.6% 0.2% 0.4%
MSN 0.5% 0.2% 0.3%
Sify 0.4% 0.3% 0.1%
Matchmaker 0.2% 0.8% -0.6%
Others 4% 4% 0.6%
# - Includes all branded regional matrimony websites owned by Bharatmatrimony
^ - Simplymarry was known as Timesmatri in 2006
Only 1 in 5 (less than 20%) of all online matrimonial search users still
visits a ‘generic’ portal to undertake this activity. The balance 4
prefers to visit a ‘specialized’ matrimonial portal directly. This
dominance of the specialized websites, together with a very high level
of competition between Bharatmatrimony and Shaadi clearly indicate a
highly evolved, serious and brand driven characteristics of the online
matrimony category.
Only 1 in 5 Online Matrimony Users is a Woman

While 18% of net users are women, 17% of all matrimony users are also
women. Indicates that online women do not show any lower tendency
to use matrimonial search than online men, but form a low proportion
of online matrimony usage base primarily because there are fewer
women on the net per se.
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Chart 2: Gender profile of online matrimony users
Current Year M ale Female
100% 85%
84% 83% 83% 83%
76%
80%
60%
40%
24%
16% 17% 15% 17% 17%
20%
0%
BM Shaadi Go o gle Jeevansaathi Yaho o AM U
BM – Bharatmatrimony, AMU – All matrimonial search users
Compared to last year women form a lower base of matrimonial users

this year (17% as against 26%). However, this is again a result of a
similar decline in proportion of overall women users on the net.
Majority of the Matrimonial Users ‘Self Search’ for Their

Partners
Three out of four online matrimonial users (74%) are in the age group of
19-30 years, which clearly indicates that majority of online matrimonial
users search for their partners themselves (or are being assisted by
their siblings/friends falling within these age groups). They may be
searching with their parents’ involvement or without it, but the fact
remains that they are mostly searching online themselves. This trend is
also revealed by the fact that majority of them also check out
dating/friendship online.
The 25-35 age bracket forms the largest base of matrimonial users at
40%, followed by the 19-24 age group at 34%. Compared to the overall
net users, the online matrimony users show a relatively ‘younger’ age
profile. While the 19-30 age groups account for 67% of all online urban
Indians, they account for a much higher 74% of the online matrimony
users.
Chart 3: Age profile of online matrimony users
Current Year 13-18 yrs 19-24 yrs 25-35 yrs
60%
52%
44%
40% 41% 40%
40% 36% 34%
32% 33% 34%
27% 30%
17% 19%
20%
9% 9%
6%
3%
0%
BM Shaadi Google Jeevansaathi Yahoo AMU
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India Online 2007
Online Matrimonial Users Come More from the South

While 39% of all net users come form the South, 44% of all matrimonial
users come from the region. Also compared to last year, the proportion
of online matrimony users coming from down South has shown an
upward jump of over 8% (from 36% last year to 44% this year).
Chart 4: Regional distribution of online matrimony users
Current Year North East South West
60%
50%
44%
41%
40% 36% 34%
33%32%
27% 27%
26% 27%
23% 24%
22% 21% 24% 21%
20% 17% 15%
13% 14%
11% 11%
8%
0%
As a relatively much larger proportion of Bharatmatrimony users (50%)

and also its regional website users come from the South, the increased
user base of matrimonial users from South India could actually be the
key factor in driving up Bharatmatrimony’s ‘lead’ over Shaadi on
preferred usage basis.
Online Matrimonial Users Show a Marginally Better Socio-

Economic Profile
X 55% of all net users come from Sec ‘A’ and Sec ‘B’ classes. Only a
marginally higher 57% of online matrimonial users come from these
two classes.
X While 61% of all net users are employed, a somewhat higher 65% of
online matrimonial users are employed.
X 53% of the online matrimonial users are not the ‘head’ of their
household (chief wage earners), the same proportion as the overall
net users.
X While 28% of all net users own a car, a marginally lower 27% of
online matrimonial users own a car.
Online Matrimonial Users are Relatively More Experienced Net

Users
While 63% of all net users have more than 2 years of net usage
experience, a noticeably higher 69% of all matrimonial users have more
than 2 years of net experience.
Compared to last year, this year has seen an increase of 2% in the

proportion of matrimonial users having more than 2 years of net
17
experience. It indicates that more of the new users joining the category
in last one year have been the ‘experienced’ net users.
Chart 5: Years of net usage experience among online matrimony users
Current Year Up to 1 year 1-2 years M ore than 2 years

77%
80% 74%
70% 69%
60%
60% 56%
40%
23% 23%
21%
20% 13% 16%13% 17% 12% 17% 15%
13% 12%
0%
Some other net usage behavior patterns of online matrimonial users

are:
X Online matrimonial users access the net relatively more from

office. While 81% of online matrimonial users access the internet
from office, 61% access the internet from home and only 51% from
cyber cafes. However, in comparison to the last year, the usage has
gone up from all the three places – by 15%, 14% and 7% points from
office, homes and cyber cafes respectively.
Chart 6: Place of accessing the internet
Current Year Home Place of work Cyber cafe

100%
83% 79% 84% 82% 81%
78%
80%
62% 62% 60% 61%
55% 56% 54% 59% 54% 51%
60% 50% 49%
40%
20%
0%
X Online matrimonial users are marginally more frequent users of

internet from home. While 83% of all net users access the net at
least once a day from home, 87% of the online matrimonial users do
so.
X Online matrimony users are the relatively ‘heavier’ users of the

internet both from home as well as office. While only 22% of all net
users are on the net for more than 2 hours a day from home (a
18
India Online 2007
heavy net user), a noticeably higher 28% of online matrimony users

use internet for home for that duration.
Similarly, while 29% of all net users are ‘heavy’ users of the net
from office, a noticeably higher 34% of online matrimony users are
heavy net users from office.
X Online matrimonial users tend to have more email ids on an average

at 3.2 (as compared to 3.0 for all net users). While 58% of all net
users have 3 or more ids, a noticeably higher 64% of online
matrimonial users possess 3 or more email ids.
Online Matrimonial Users are the More ‘Active’ Internet Users

Being the relatively more ‘experienced’ net users, online matrimony
users undertake almost all online activities more than the average net
user. However, the activities they undertake significantly more than
the other net users are clearly in the domain of what a ‘young adult’
contemplates while settling down in life (with marriage) – exploring
investing in home and financial assets, career, astrology, social
interactivity and entertainment.
Table 5: Online activities undertaken ‘relatively’ more by online

matrimony users
% of Online
% of Online % of All
Matrimony Users
Online Activities Matrimony Users Internet Users
Undertaking
Undertaking Undertaking
More
Sample Base 6,675 14,253
Check real estate info 67% 37% 30%
Check financial info 73% 45% 28%
Astrology 73% 46% 28%
Mobile contents (ring tones / games, etc.) 77% 50% 27%
Dating/Friendship 78% 51% 27%
Check sports 83% 57% 26%
Online games 80% 54% 25%
Social networking / communities 69% 44% 25%
Educational / learning material 71% 48% 23%
Music 83% 60% 23%
Check news 83% 61% 22%
Instant messaging 83% 62% 21%
Job search 94% 73% 21%
However, in absolute terms, the ‘usually’ most popular online activity

of all - emailing tops the list, with job search becoming the second
most popular online activity with them.
19
Table 6: Top 10 most popular online activities among online matrimony

users
% of Online % of All
Online Activities Travel Users Internet Users
Undertaking Undertaking
Sample Base 6,675 14,253
Emailing 95.70% 95.20%
Job Search 94% 73%
Check Sports 83% 57%
Instant messaging 83% 62%
Check news 83% 61%
Music 83% 60%
Online games 80% 54%
Dating/Friendship 78% 51%
Mobile contents (ring tones / games, etc.) 77% 50%
Astrology 73% 46%
Online matrimony users also undertake the more ‘evolved’ (or

involving) online activities like blogging and social networking
noticeably more than the overall net users. Against 30% of all internet
users involved in the ‘blogosphere’ a significantly higher 38% of online
matrimony users are involved in it.
On the other hand, against 41% of all net users being member of an
online community, a marginally higher 45% of online matrimony users
are members of an online community.
Online Matrimony Users Make Better Online Consumers

While online matrimony users are only marginally more ‘responsive’ to
online marketing stimuli like banner ads, sponsored search ads and e-
mailers, a noticeably more of them have bought online.
Only 2%-3% more online matrimony users (compared to the regular net
users) have clicked on online ads and mailers. However, at 49%
significantly more online matrimony users have bought online,
compared to only 43% for all net users.
There is a considerable increase (of 18% points) in the proportion of

online buyers among online matrimony users over the last one year.
20
India Online 2007
Chart 7: Online buying among online matrimony users
Current Year Buyers Non-Buyers

80%
63%
60% 50% 54%
53% 46% 52% 49%
50% 48% 51%
47%
37%
40%
20%
0%
BM Shaadi Indianmatrimo ny Go o gle Jeevansaathi AM U
Chart 8: Response of online matrimony users to online marketing stimuli
Current Year Clicked a sponsored search ad

Clicked a banner ad
Clicked a product/service e-mailer
60% 54% 54%
50% 49%
46%
41% 42%
41% 41%
40% 39%
33%
27%
19% 21%
17% 17%
16%
20%
13%
0%
BM Shaadi Google Jeevansaathi Yahoo AM U
Bharatmatrimony and Shaadi Users are the Most ‘Net Savvy’

Though Jeevansaathi preferring online matrimony users show the best
socio-economic profile and are the most experienced net users
relatively, it is the Bharatmatrimony ones, followed closely by Shaadi
ones who not only show the most ‘premium’ economic profiles but are
also the most ‘savvy’ net users.
21
Table 7: Comparative evaluation of the Top 5 matrimony websites on

selected attributes
Bharatmatrimony Shaadi Google Jeevansaathi Yahoo
Sample Base 1,947 1,924 312 364 282
User Profile Attributes
User from SEC ‘A’ and ‘B’ 60% 59% 43% 60% 49%
Employed user 68% 64% 55% 77% 50%
User is chief wage earner of
50% 44% 41% 53% 47%
the HH
Rs.30,000+ family income 25% 24% 18% 28% 17%
Car ownership in the HH 27% 30% 25% 25% 30%
Credit card ownership in the
40% 35% 29% 36% 32%
HH
Computer/laptop owned in the
70% 69% 64% 66% 65%
HH
Net Usage Behavior Attributes
2 years+ of net usage
74% 70% 60% 77% 56%
experience
Users accessing the net from
62% 62% 56% 60% 59%
home
Broadband connection at
72% 70% 62% 63% 66%
home
Heavy users (2 hrs+/day)from
28% 29% 30% 35% 31%
home
Users who buy online 53% 50% 37% 48% 38%
Complain about unsolicited
50% 46% 34% 55% 25%
ads/pop-ups
Note - Bharatmatrimony users here represent only those who visit the parent
Bharatmatrimony website. It does not include the users of the regional websites owned
by it.
22
India Online 2007
Some of the Comparative Highlights of Users of the Top 5

Matrimony Websites Are:
X Jeevansaathi shows the highest relative proportion of women users
at 24%. Google shows the least at 15%.
X Google shows the highest proportions of matrimonial searchers

coming from the below 25 years age group (41%). Jeevansaathi
appears to get the most mature online matrimonial audience in the
25-35 years age group at 52%.
X Bharatmatrimony and Shaadi get the users relatively more from the
metros at 39% each. In contrast, Google gets relatively the least
from metros at 32%.
X Bharatmatrimony shows a considerable South skew with 50% of the

users preferring it coming from this region. Shaadi shows the
highest relative proportion of users coming from North and West (at
27% and 32% respectively).
X Jeevansaathi ones show the highest relative preference for reading

in English at 48%. Shaadi users show a much higher preference for
reading in Hindi at 23%.
X Jeevansaathi shows the best SEC profiles with 34% of its users
coming from Sec ‘A’. On the other hand, Shaadi ones show the most
middle class profile with 33% of their users coming from SEC ‘B’.
X Jeevansaathi shows the highest proportion of professional graduates

among its user base at 32%. It is followed closely by
Bharatmatrimony at 30%.
X Jeevansaathi ones are the most employed at 77%. Bharatmatrimony

ones follow next at 68. Yahoo ones are the least employed at 50%.
X Jeevansaathi shows the highest proportion of its users being the

‘head’ of their household (chief wage earner) at 53%. Google ones
are the least at 41%.
X Jeevansaathi also shows the highest proportion of its users coming

from the Rs.50,000 plus family income households. Yahoo shows the
highest proportion of ones coming from below Rs.10,000 family
income households.
X Shaadi and Yahoo users have the highest ownership of cars at 30%.
Bharatmatrimony ones show the highest ownership of 2-wheelers at
47%.
X Jeevansaathi and Bharatmatrimony ones show the highest relative

ownerships of credit cards at 37% and 36% respectively. Google ones
show the lowest at 24%.
23
X Compared to the generic portals, all the 3 specialized matrimonial

portals show significantly higher ownership levels of most household
and financial assets.
X Jeevansaathi users are more experienced net users with 77% of

them having more than 2 years of net usage experience.
X Bharatmatrimony follows closely at 74%. Yahoo matrimonial users

are least experienced net users with only 56% of them having more
than 2 years of net usage experience.
X Bharatmatrimony and Shaadi preferring matrimonial users access

the net relatively the most from homes at 62% each.
X Except Yahoo, users of all the other 4 matrimonial websites access

the net equally highly frequently from home (between 87%-89%
doing so daily).
X Jeevansaathi ones are relatively the ‘heaviest’ users of internet

from home, with 35% of them use the internet for more than 2
hours a day from home. They (along with Yahoo ones) are the
relatively ‘lighter’ users of the net from office.
X The matrimonial users of all the 5 websites are almost equally

‘heavy’ watchers of TV. Yahoo ones are the heaviest readers of
newspaper as well as the heaviest listeners of the radio (with
Jeevansaathi ones being the ‘lightest’ relatively).
X Being users of the ‘generic’ portals, Google and Yahoo matrimonial

users undertake most of the popular online activities noticeably
more than the users of the 3 specialized matrimony websites
(Bharatmatrimony, Shaadi and Jeevansaathi).
X Among the 3 specialized matrimony websites, Shaadi ones

undertake most of the personal level and entertainment online
activities relatively more (for instance dating/friendship, social
networking, instant messaging/chatting, news, sports, music,
games, mobile content, etc.). Shaadi ones also check financial info
and check real estate info relatively more.
X The activities that Jeevansaathi ones undertake relatively more are

e-greetings, sharing pictures, online buying, checking
business/financial news, business related travel info and use of
local language websites.
X Bharatmatrimony users search for work related info and search for
product info relatively more.
X Interestingly, Jeevansaathi preferring matrimonial users search for

jobs relatively the least at 90%.
X Yahoo preferring matrimonial search users participate in ‘blogs’

relatively the most at 40%. Jeevansaathi ones are the least involved
in this online activity at 32%.
24
India Online 2007
X Jeevansaathi ones complain relatively the most about unsolicited

ads/pop-ups, spam and junk mails. They also complain about the
lack of content in languages relatively more.
X While Yahoo users respond to most online marketing stimuli the

least, Shaadi and Jeevansaathi ones respond to them relatively
more.
X Bharatmatrimony ones recall Google as the most top of mind brand

relatively more, Shaadi ones recall Yahoo relatively more, while
Jeevansaathi ones recall both Google and Yahoo almost equally.
X But when it comes to actual usage, other than Yahoo matrimonial

users, matrimonial users of all the other 4 websites use Google the
most overall.
X Yahoo stands out as the most preferred emailing websites among

the matrimonial users of all the 5 websites (including Google
matrimonial users).
X Orkut is the most preferred website for dating/friendship among

the matrimonial users of all the 3 specialized matrimony websites.
In fact only 5% of Shaadi preferring matrimonial users check
Fropper (the group’s own dating/friendship portal).
X Astrology.com is the most preferred website for checking astrology

info among the matrimonial users of all the 3 specialized
matrimony websites. Google and Yahoo matrimonial users prefer to
use their own respective portals more for this.
X Jeevansaathi matrimonial users visit Hindi language websites the

most at 39%. Bharatmatrimony ones visit the Tamil websites
relatively the most at 22%. Google ones visit Telugu websites the
most at 36%.
X Other than Google matrimonial search users who watch MTV the
most, Star Plus remains the favorite TV channel of the matrimonial
users of the other 4 websites.
X Times of India is the dominantly most read newspaper among the

matrimonial users of all the 5 websites. However, among the
Bharatmatrimony and Google preferring ones, The Hindu also stands
out as a highly popular newspaper.
X India Today remains the most read magazine and Radio Mirchi the
most listened to radio channel among the matrimonial users of all
the 5 websites.
X While Nokia stands out as the most top of mind brand of all among
the Shaadi, Jeevansaathi and Google matrimony users, Sony tops
with Bharatmatrimony ones and Tata with the Yahoo ones.
25
Detailed Findings
26
India Online 2007
Reading the Graphs

& Tables
Chart: Age group distribution
Current Year Age 13-18 years Age 19-24 years
Age 25-35 years Age 36-45 years
40% Age 46-55 years Above Age 55 years
36%
31%
20%
13%
11%
6%
2%
Current 0%
year base
All Users
Base: 25,060
Same series color as the current year
Change from graph, showing an increase of 5% in the
previous year proportion of 13 to 18 years age group
Change from PY
10%
5%
5% 1% 2% 1%
0%
-5%
-5% -4%
-10%
Base: 25,060(CY), 20,268(PY)
Current Previous
year base year base
27
Abbreviation
for All
Abbreviation for Table: Preferred websites - emailing Matrimony
Bharatmatrimony Users
Website BM Shaadi Google Jeevansaathi Yahoo AMU
Yahoo 52% 52% 55% 49% 81% 53%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Gmail 22% 22% 27% 22% 5% 21%
% Change -8.2% 16% -9.8% 14% -7.4% 5%
Rediff 20% 16% 11% 19% 6% 18%
% Change 12% 6% 2% 12% -12.9% 8%
Hotmail 4% 7% 4% 5% 4% 5%
Fields marked
with * means % Change -29.8% 4% -38.3% -10.3% -7.4% -12.2%
that the field Sify 0.9% 0.9% 0.6% 0.3% 2% 1% Current
is added this % Change -1.3% -2.9% 0.6% -1.8% 1% -1.8% year
year hence figures
Indiatimes 0.9% 0.9% 0.0% 1% 0.4% 0.8%
not
comparable % Change -2.3% -6.5% -4.8% -45.1% -4.2% -11.7%
to last year Sancharnet/BSNL 0.3% 0.4% 0.0% 3% 1% 0.7%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
VSNL 0.6% 0.1% 1% 0.0% 0.3% 0.4%
A blank in this row % Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Change
means that this Lycos* 0.0% 0.3% 0.2% 0.0% 0.0% 0.1% from
attribute was not previous
% Change
included in last year
year’s survey & AOL* 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% figures
therefore no % Change
“change over
previous year” can Base: 9,404(CY), 6,100(PY)
be presented
Current Previous
year base year base
28
India Online 2007
Popularity of the
Activity
Table 8: Popularity of various internet activities
Activity All Users (Proportion) All Users (In Millions)

Emailing 95% 24.0
Job Search 73% 18.4
Instant messaging 62% 15.6
Check news 61% 15.4
Music 60% 15.1
Chatting 59% 14.9
Check Sports 57% 14.4
E-greetings 57% 14.4
Online games 54% 13.7
Dating/Friendship 51% 12.9
Mobile contents (ring tones / games, etc.) 50% 12.5
Search work related info 49% 12.3
Matrimonial search 48% 12.0
Educational / Learning material 48% 12.0
Screensavers/wallpapers 46% 11.5
Astrology 46% 11.5
Check financial info 45% 11.4
Search for product information 45% 11.2
Social networking / Communities 44% 11.0
Buy travel products 43% 10.9
Share pictures 40% 10.0
Check real estate info 37% 9.2
Check hobby related info 32% 7.9
Check business/Financial news 30% 7.6
Net banking 30% 7.6
Check health & lifestyle info 30% 7.6
Movies 29% 7.4
Check cinema content 28% 7.0
Check / read blogs 27% 6.7
Business/professional networking 26% 6.6
Check personal travel related info 26% 6.5
Buy other than travel products 24% 6.1
Look for Seminar/workshops 24% 6.0
Online bill payment 22% 5.6
Check business travel related info 19% 4.7
Adult content 18% 4.6
Online stock trading 13% 3.3
Net telephony 13% 3.2
Comment on blog post 12% 3.0
Local language website usage 12% 2.9
Have a blog site of own 7% 1.7
Base: 25,060
29
Most Popular
Matrimony
Websites
Table 9: Growth of popularity of various internet activities
% Undertaking % Undertaking Increase
Activity
(2007) (2006) over 2006
Emailing 95% 94% 1%
Job Search 73% 53% 20%
Instant messaging 62% 37% 25%
Check news 61% 53% 8%
Music 60% 48% 12%
Chatting 59% 49% 10%
E-greetings 58% 57% 1%
Check Sports 57% 35% 22%
Online games 54% 35% 20%
Dating/Friendship 51% 27% 25%
Mobile contents (ring tones / games, etc.) 50% 28% 22%
Search work related info 49% 50% -1%
Matrimonial search 48% 15% 33%
Educational / Learning material 48% 52% -4%
Check financial info 46% 15% 30%
Screensavers/wallpapers 46% 48% -2%
Astrology 46% 33% 12%
Search for product information 45% 36% 9%
Social networking / Communities 44% 44%
Buy travel products 43% 28% 15%
Share pictures 40% 33% 7%
Check real estate info 37% 11% 26%
Check hobby related info 32% 11% 21%
Net banking 31% 23% 7%
Check business/Financial news 30% 30%
Check health & lifestyle info 30% 32% -2%
Movies 29% 29%
Check cinema content 28% 25% 3%
Check / read blogs 27% 27%
Business/professional networking 26% 14% 12%
Check personal travel related info 26% 17% 9%
Buy other than travel products 25% 25%
Look for Seminar/workshops 24% 19% 5%
Online bill payment 23% 14% 9%
Check business travel related info 19% 19%
Adult content 18% 11% 7%
Online stock trading 13% 14% 0%
Net telephony 13% 10% 3%
Comment on blog post 12% 12%
Local language website usage 12% 42% -30%
Have a blog site of own 7% 7%
30
India Online 2007
Table 10: Matrimonial search

% Prefer to % Prefer to Change
Website
Use (2007) Use (2006) over 2006
Bharatmatrimony# 35.5% 33.0% 2.5%
Shaadi 28.2% 32.9% -4.7%
Google 5.6% 0.5% 5.1%
Jeevansaathi 5.5% 16.1% -10.6%
Yahoo 5.2% 3.5% 1.7%
Matrimony 4.6% 0.0% 4.6%
Rediff 3.3% 3.7% -0.4%
Simplymarry^ 2.9% 1.4% 1.5%
Matrimonial 1.6% 3.8% -2.2%
Indiamatrimony 0.9% 0.0% 0.9%
Indiatimes 0.8% 0.0% 0.8%
Indianmatrimony 0.6% 0.2% 0.4%
MSN 0.5% 0.2% 0.3%
Sify 0.4% 0.3% 0.1%
Matchmaker 0.2% 0.8% -0.6%
Others 4.2% 3.6% 0.6%
Base: 6,675
# - Including all regional matrimony websites under Bharatmatrimony
^ - Simplymarry was known as Timesmatri in 2006
Table 11: Regional Matrimony Websites included under

Bharatmatrimony
% Prefer to
Website
Use (2007)
Tamilmatrimony* 3.3%
Telugumatrimony* 1.2%
Keralamatrimony* 0.9%
Punjabmatrimony* 0.3%
Bengalimatrimony* 0.2%
Oriyamatrimony* 0.2%
Gujaratimatrimony* 0.1%
Hindimatrimony* 0.1%
Marathimatrimony* 0.1%
Urdumatrimony* 0.1%
Sindhimatrimony* 0.0%
* - All these branded regional matrimony websites are owned by

Bharatmatrimony
31
Most Used
Websites
Website AMU
Bharatmatrimony 29%
Shaadi 28%
Google 6%
Jeevansaathi 6%
Yahoo 5%
Matrimony 5%
Rediff 3%
Tamilmatrimony 3%
Simplymarry 3%
Matrimonial 2%
Base: 6,675
32
India Online 2007
Demographic
Profile
Chart 9: Gender breakup
Current Year M ale Female
100%
84% 83% 85% 83% 83%
76%
80%
60%
40%
24%
16% 17% 15% 17% 17%
20%
0%
Base: 6,675
Chart 1: Gender breakup

Change from PY
20%
11% 10%
8% 9%
10%
3%
2%
0%
-2% -3%
-10%
-8% -9%
-11% -10%
-20%
Base: 6,675(CY), 7,462(PY)
33
Chart 10: Age group distribution

Current Year 13-18 yrs 19-24 yrs 25-35 yrs
60%
52%
44%
40% 41% 40%
40%
36% 34%
32% 33% 34%
27% 30%
20% 17% 19%
9% 9%
6%
3%
0%
Base: 6,675
Chart 2: Age group distribution
Change from PY
30% 26%
20% 16% 14%

11%
10% 2% 3% 4% 2%
1% 1%
0%
-4% -4% -1% -4%
-10% -6%
-7% -9%
-20%
-30% -24%
Base: 6,675(CY), 7,462(PY)
34
India Online 2007
Chart 11: City class - by population size
Current Year Upto 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs
60%
49%
46% 46% 45%
43%
40% 39%
31% 34%
29%
27% 28%
22%
18% 14%
20% 15% 15% 16% 14%
13% 12% 12%
10% 11% 12%
0%
Base: 6,675
35
Chart 12: City class - by market size
Current Year Metro Urban uptowns Emerging Towns Others

39% 39%
40% 37% 38% 38%
36%
33% 34% 33% 32%
32%
29%
30%
23%
20% 17% 16% 16%
15% 15% 16%
15% 14%
13% 13%
10% 8%
0%
Base: 6,675
Chart 3: City class - by market size

Change from PY
40% 32%
28%
19% 22%
16%
20% 12%
10%
2% 0% 1%
-1%
0%
-1% -4%
-9% -9% -6%-11%
-20% -12% -13% -12% -11%
-9% -17%
-28%
-40%
Base: 6,675(CY), 7,462(PY)
36
India Online 2007
Table 13: Top 10 cities
Cities BM Shaadi Google Jeevansaathi Yahoo AMU

Delhi 10% 13% 10% 15% 11% 11%
% Change -6.9% -0.4% 4% -8.6% -1.7% -4.5%
Mumbai 8% 12% 9% 10% 9% 9%
% Change -9.1% -1.5% -22.9% -8.5% -8.6% -6.5%
Bangalore 8% 7% 6% 9% 6% 7%
% Change -4.3% -2.0% -8.1% 4% -6.6% -2.9%
Hyderabad 8% 6% 6% 4% 6% 6%
% Change 0.1% -1.7% -0.5% 1% -5.6% -0.9%
Chennai 7% 3% 3% 2% 4% 5%
% Change 0.3% -3.7% -1.0% -1.0% -2.2% -1.1%
Kolkata 3% 3% 2% 2% 2% 3%
% Change -2.1% -2.1% -2.0% -3.6% -2.3% -2.5%
Pune 3% 3% 3% 4% 1% 3%
% Change -1.8% -0.2% 0.3% -0.7% -1.0% -1.2%
Ahmadabad 1% 2% 1% 1% 2% 1%
% Change -1.3% -1.0% -4.3% -1.4% 1% -1.1%
Lucknow 0.9% 2% 2% 1% 1% 1%
% Change -0.3% 0.8% 2% -1.1% 0.4% 0.0%
Coimbatore 0.9% 0.6% 0.0% 0.5% 0.7% 1%
% Change -0.2% -0.7% 0.0% 0.1% -2.0% -0.1%
Base: 6,675(CY), 7,462(PY)
37
Chart 13: Region-wise break-ups
Current Year North East South West

60%
50%
44%
41%
40% 36% 34%
33%32%
27% 27%
26% 27%
23% 24%
22% 21% 24% 21%
20% 17%
14% 15%
13%
11% 11%
8%
0%
Base: 6,675
Chart 4: Region-wise break-ups
Change from PY
15% 12% 13% 13% 11%
10% 9% 9%
5% 6%
5% 3% 4% 4%
3% 0% 1%
0%
-5% -1% -1%-1%
-5%
-10%
-11% -12%
-15%
-15% -14%
-20% -17% -17%
Base: 6,675(CY), 7,462(PY)
38
India Online 2007
Table 14: Preferred language of reading
Language BM Shaadi Google Jeevansaathi Yahoo AMU

English 42% 41% 42% 48% 28% 41%
% Change -25.4% -24.0% -26.4% -11.9% -30.5% -21.7%
Hindi 14% 23% 18% 20% 24% 17%
% Change 3% 6% -1.0% 1% 8% 0.7%
Tamil 9% 3% 4% 2% 6% 7%
% Change 4% 0.6% 0.5% -0.5% 4% 4%
Telugu 7% 5% 8% 4% 7% 7%
% Change 5% 4% 8% 3% 2% 5%
Malayalam 5% 2% 8% 3% 4% 5%
% Change 0.8% -1.8% 5% -0.7% 1% 1%
Marathi 3% 6% 3% 5% 6% 4%
% Change 0.9% 3% 1% 2% 4% 2%
Kannada 5% 4% 2% 4% 5% 4%
% Change 3% 3% 0.7% 2% 2% 3%
Gujarati 3% 5% 2% 3% 4% 3%
% Change 2% 3% 0.5% 2% 3% 2%
Bengali 3% 3% 2% 3% 3% 3%
% Change 0.7% 2% 2% -0.4% 3% 0.9%
Oriya 3% 0.8% 7% 4% 0.4% 2%
% Change 2% 0.4% 7% 3% -0.2% 1%
Base: 6,675(CY), 7,462(PY)
39
Socio-Economic
Profile
Chart 14: Socio economic classification
Current Year SEC A SEC B SEC C SEC D SEC E

40%
33% 34%
31% 31%
30% 29% 29% 28%
24% 26% 26% 26% 24%
24%
21% 21% 21% 22%
20% 19% 18%
17% 16%
13% 13%
12% 11% 12%
10% 8% 6%
4% 3%
0%
Base: 6,675
Chart 5: Socio economic classification
Change from PY
20% 16%
11% 11% 9%
8% 5% 7%
3% 5% 4% 3% 1% 6% 3%
2% 0% 1%
0%
-4% -2% -1% -3%
-5% -5% -7% -5% -6%
-9% -10% -5%
-20%
-33%
-40%
Base: 6,675(CY), 7,462(PY)
40
India Online 2007
Chart 15: Highest educational qualification
Current Year College but not Graduate Grad. & above - gen.
Grad. & above - proff.
50%
41% 39% 39%

40% 39% 39%
32% 32%
30% 31%
30% 27%
26%
22% 22% 22%
21% 22%
20% 19% 19%
10%
0%
Base: 6,675
Chart 6: Highest educational qualification
Change from PY
15% 12%
10%
10% 7%
7% 7%
4% 4%
5% 4% 3% 3%
2%
0%
-5% -3%
-5% -4%
-5%
-6%
-10% -8% -9%
Base: 6,675(CY), 7,462(PY)
41
Chart 16: Occupational break up
Current Year Unemployed Employed
80% 77%
68%
64% 65%
60% 55%
50% 50%
45%
36% 36%
40% 32%
23%
20%
0%
Base: 6,675
Chart 7: Occupational break up
Change from PY
20% 18%
12%
10% 8%
5% 6%
4%
0%
-5% -4% -6%
-10% -8%
-12%
-20% -18%
Base: 6,675(CY), 7,462(PY)
42
India Online 2007
Chart 17: Function / field of occupation
Current Year IT/SW MARCOM Finance Others

70%
62%
60%
54%
50% 49% 52%
50% 48%
40%
30%
18% 21% 23% 24%22% 21%
19% 20% 19%
20% 16% 19%
9% 12% 10%
10% 9% 8% 9%
6%
0%
Base: 4,174
43
Chart 18: Head of the household
Current Year Head of the HH Not head of the HH

59%
60% 56% 53%
50% 53% 53%
50% 47%
44% 47% 47%
41%
40%
20%
0%
Base: 6,675
Chart 8: Head of the household
Change from PY
30% 24% 25% 24% 24%
20% 19%
9%
10%
0%
-10%
-9%
-20%
-19%
-30% -24% -25% -24% -24%
Base: 6,675(CY), 7,462(PY)
44
India Online 2007
Economic Profile
Chart 19: Monthly family income
Current Year Upto Rs. 10K 10-30K 30-50K Above 50K

50%
46%
41% 40% 42%
40% 39% 39%
40% 36% 38%
37%
34% 33%
30%
19%
20% 14%
13% 13%
12% 10% 11%
10% 9% 7% 9% 10%
5%
0%
Base: 5,765
Chart 9: Monthly family income
Change from PY
30%
22%
20%
11%
8% 6% 6%
10% 7% 3%
3% 2% 3% 1% 2% 2%
1% 2% 2%
0%
-5% -1%
-10% -7%
-14% -12% -10%
-17% -14%
-20%
Base: 5,765(CY), 7,462(PY)
45
Chart 20: Most expensive vehicle owned by the household
Current Year 2 Wheeler 4 Wheeler Others

50%
47% 44%
44% 45%
37% 38%
40%
27% 30% 30%

30% 27%
25% 25%
20% 15%
11%
9%
10% 8% 7%
6%
0%
Base: 6,675
Chart 10: Most expensive vehicle owned by the household
Change from PY
20% 16% 13%
13% 10%
10% 7% 3% 5% 5%
2%
5% 1% 1% 4% 0%
-1%
0%
-3%
-10% -4%
-20%
-30% -24%
Base: 6,675(CY), 7,462(PY)
46
India Online 2007
Chart 21: Ownership of credit cards (individually)
Current Year Don't own Own
80% 76% 75%

67% 67%
63%
64%
60%
36% 37%
40% 33%
33%
24% 25%
20%
0%
Base: 6,675
Chart 11: Ownership of credit cards (individually)
Change from PY
15%
9% 10%
10%
5% 4%
1% 2% 3%
0%
-5% -1% -2% -3% -4%

-10%
-9% -10%
-15%
Base: 6,675(CY), 7,462(PY)
47
Table 15: Household asset ownership
Assets BM Shaadi Google Jeevansaathi Yahoo AMU

Color TV 94% 94% 88% 95% 90% 93%
% Change 4% 3% -8.5% 5% 1% 3%
Mobile Phone 92% 91% 87% 94% 86% 90%
% Change 1% 4% -2.1% 6% -2.1% 3%
Bank Account* 86% 84% 71% 85% 79% 82%
% Change
Fridge 77% 78% 65% 81% 68% 75%
% Change -0.5% 5% -17.9% 8% 2% 1%
Cable TV/DTH 74% 74% 66% 71% 71% 73%
% Change -8.0% -5.5% -21.6% -7.5% -7.5% -7.1%
Computer/Laptop 70% 69% 64% 66% 65% 68%
% Change 11% 13% 7% 15% 24% 14%
Camera* 68% 66% 60% 67% 65% 65%
% Change
Landline Phone 64% 63% 60% 61% 61% 62%
% Change -6.4% -4.8% -13.3% -2.2% -3.8% -5.6%
Life Insurance 63% 62% 50% 60% 60% 60%
% Change 1% 4% -11.0% -5.9% -1.1% -0.7%
Home 61% 59% 58% 58% 55% 58%
% Change -9.6% -13.1% -23.9% -12.1% -5.3% -
Debit Card 61% 58% 45% 60% 48% 56%
% Change 0.8% 16% -19.3% 12% -8.5% 8%
Music System/DVD/MP3* 59% 58% 52% 56% 52% 56%
% Change
Washing Machine 56% 56% 56% 64% 57% 55%
% Change -6.4% -0.7% -19.9% 8% 17% -2.2%
Credit Card 40% 35% 29% 36% 32% 36%
% Change 2% 9% -4.6% 1% 7% 6%
Fixed Deposits* 37% 36% 28% 28% 34% 34%
% Change
Med. Insurance/CGHS 35% 32% 28% 32% 35% 32%
% Change -1.5% 2% -1.7% -0.8% 13% 0.4%
Air Conditioner 26% 24% 22% 20% 26% 24%
% Change -1.7% 3% -2.0% 0.4% 6% 2%
Microwave 26% 24% 22% 22% 28% 24%
% Change 2% 5% 2% 2% 11% 3%
Mutual Funds 23% 23% 15% 20% 21% 22%
% Change -6.8% 0.7% -14.3% -9.0% 1% -2.6%
Video Camera* 22% 21% 23% 17% 32% 21%
% Change
Demat Account* 23% 23% 15% 20% 18% 20%
% Change
Share of Companies* 21% 21% 13% 17% 16% 19%
% Change
IPod* 11% 13% 9% 8% 18% 12%
% Change
Chit Fund Deposits 10% 6% 10% 5% 4% 8%
% Change -21.7% -23.1% -15.8% -25.7% -17.1% -
Base: 6,675(CY), 7,462(PY)
48
India Online 2007
Chart 22: Current loan liabilities
Current Year Home Loan Car Loan Two-wheeler Loan
60% 53%
46% 47%
44% 43%
41%
40%
17%
20% 14% 15% 15%
12% 12% 11% 13%11% 13% 12%
10%
0%
Base: 6,675
49
Net Usage Status

Chart 23: Years of experience in using internet
Current Year Up to 1 year 1-2 years More than 2 years

80% 77%
74%
70% 69%
60%
60% 56%
40%
23% 23%
21%
20% 13% 16%13% 17% 12% 17% 15%
13% 12%
0%
Base: 6,675
Chart 12: Years of experience in using internet
Change from PY 20%

20%
10% 8%
3% 1% 4% 5% 4% 2%
0%
0%
-2% -2% -1% -3% -2%
-1%
-10% -6%
-9%
-20%
-21%
-30%
Base: 6,675(CY), 7,462(PY)
50
India Online 2007
Chart 24: Place of accessing internet
Current Year Home Place of work Cyber cafe

100%
83% 79% 84% 82% 81%
78%
80%
62% 62% 60%
56% 59% 54% 61%
60% 55% 54% 51%
50% 49%
40%
20%
0%
Base: 6,675
Chart 13: Place of accessing internet

Change from PY
25% 24%
20% 18% 18%

15% 14% 15%
15% 13%
12% 12% 11% 12%
11%
10% 9%
10% 8% 7%
7%
5%
0%
-5% -3%
Base: 6,675(CY), 7,462(PY)
51
Chart 25: Type of internet connection at home
Current Year Regular Dial Up Broadband Others

80%
72%
70% 69%
62% 63% 66%
60%
40%
19%
20% 14% 14% 14% 18% 14% 15%
10% 10% 14% 11% 10%
0%
Base: 4,050
Chart 14: Type of internet connection at home
Change from PY
60%
47%
40%
20% 9%
11% 14% 10% 13%
4% 8% 6%
1%
-1% 0%
0%
-6% -2%
-11% -12% -14% -11%
-20%
Base: 4,050(CY), 5,134(PY)
52
India Online 2007
Chart 26: Type of internet connection at office
Current Year Regular Dial Up Broadband Others

80%
68% 68% 65%
64%
61% 59%
60%
40%
22%
20% 13%
14% 12% 9% 13%
5% 7% 5% 10% 6%
4%
0%
Base: 5,447
Chart 15: Type of internet connection at office
Change from PY
30%
24%
20% 18%
10%
11%
10% 5%
1%
2% 3%
0%
-1%
-1% -2% -4% -3%
-10% -5%
-7% -7%-5%
-20% -16%
Base: 5,447(CY), 5,311(PY)
53
Chart 27: Service provider subscribed to at home
Current Year VSNL / Tata BSNL/Sancharnet MTNL

40%
35% 35% 35%
34% 34%
30%
30%
20%
11% 12%
10% 10% 10%
9% 8% 8%
6% 6% 5%
3% 3%
0%
Base: 4,050
Chart 16: Service provider subscribed to at home
Change from PY
15% 12%
10%
5% 2% 1%
0%
-1%
-5% -2% -3% -2% -1% -1% -2% -3%-1%
-3%
-10% -7% -5% -4% -5%
-15%
-14%
-20%
Base: 4,050(CY), 5,211(PY)
54
India Online 2007
Chart 28: Service provider subscribed to at office
Current Year VSNL / Tata BSNL/Sancharnet MTNL

40%
33%
30% 29% 28% 28%

27%
26%
20%
11% 12% 11%

11% 12%
10% 7%
4% 6% 4%
3% 5% 3%
0%
Base: 5,447
Chart 17: Service provider subscribed to at office
Change from PY
20%
16%
12%
10% 6%
1% 1% 2% 2%
0%
-2% -1%
-3% -4% -4%
-7% -5% -7%
-10% -8% -8%
-13%
-20%
Base: 5,447(CY), 5,285(PY)
55
Net Usage
Dynamics
Chart 29: Frequency of accessing internet from home
Current Year At least once daily Weekly, but not daily Less than once a week
100%
88% 87% 89% 87% 87%
80% 79%
60%
40%
19%
20% 13% 12%
11% 11% 10%
1% 2% 0% 2% 1%
1%
0%
Base: 3,905
Chart 18: Frequency of accessing internet from home
Change from PY
20%
13% 11% 10%

10%
5% 3% 1%
0% 0% 0%
-2% -1%
-3% -3% -3% -3% -2%
-10% -8% -7%
-10%
-20%
Base: 3,905(CY), 5,239(PY)
56
India Online 2007
Chart 30: Frequency of accessing internet from office
Current Year At least once daily Weekly, but not daily Less than once a week
100%
91% 88% 91% 88%
87%
82%
80%
60%
40%
20% 11% 13%

7% 9% 8% 9%
2% 2% 1% 2% 5% 2%
0%
Base: 4,947
Chart 19: Frequency of accessing internet from office
Change from PY
6%
4% 4%
2% 2% 2%
2% 1% 0%
1% 1% 0%
0%
0%
-1% -1%
-2% 0% -1% -1%
-1% -2%
-4%
-6%
-6%
-8%
Base: 4,947(CY), 5,163(PY)
57
Chart 31: Time of the day accessing internet from home
Current Year Midnight to 9.00 AM 9.00 AM-6.00 PM 6.00 PM - 12.00 Midnight
60% 53% 53% 53%

53%
47% 47%
40%
30%
24%
18% 18% 18%
20% 18%
9% 9%
9% 8% 7%
4%
0%
Base: 3,843
Chart 20: Time of the day accessing internet from home
Change from PY
20%
12% 11%
10%
3% 2% 3% 2% 3% 2% 3% 2%
0%
-5% -2%
-8% -6% -5%
-10% -7%
-10%
-20%
-30% -27%
Base: 3,843(CY), 5,125(PY)
58
India Online 2007
Chart 32: Time of the day accessing internet from office

Current Year Midnight to 9.00 AM 9.00 AM-6.00 PM 6.00 PM - 12.00 Midnight
60% 56% 56%
53% 54%
52%
48%
40%
21%
20% 15%
11% 11%
9% 8%
4% 4% 3% 4%
3% 1%
0%
Base: 4,955
Chart 21: Time of the day accessing internet from office
Change from PY
10%
7% 6%
5% 4% 4% 4%
1% 1%
0%
0% -1%1%
-1% -1% -1%
-2%
-5% -2% -3%
-10% -8%
-15%
-20% -17%
Base: 4,955(CY), 5,192(PY)
59
Chart 33: Duration of PC usage from home
Current Year Light users Medium users Heavy users

80%
63% 64% 65% 63%

62%
59%
60%
40%
25% 23% 22% 21% 21% 23%

20% 20% 17%
12% 14% 14%
13%
0%
Base: 4,185
Chart 22: Duration of PC usage from home
Change from PY
50% 42%
40%
30%
20%
6% 8%
10% 8%
3% -1% 1%
-2% 1%
0%
-2% -4% -4% -2% -3%
-10% -4% -5%
-20% -17%
-30% -25%
Base: 4,185(CY), 5,729(PY)
60
India Online 2007
Chart 34: Duration of internet usage from home

50%
43%
41%
40% 38% 37%
33%35% 36% 36%
34% 34%
29% 30% 32% 31%
30% 28% 29% 26% 28%
20%
10%
0%
Base: 3,881
Chart 23: Duration of internet usage from home

Change from PY
20% 19%
15% 17%
9% 8%
10%
4%
1%
0%
-2% -1% -1%
-3%
-5% -6%
-10% -7% -7%
-9%
-14%
-20% -18%
Base: 3,881(CY), 5,134(PY)
61
Chart 35: Duration of PC usage from office

60%
54% 52%
51% 52% 52%
47%
42%
40%
28% 29%
24% 26% 27%
25% 22%
20% 21%
20% 17%
12%
0%
Base: 5,079
Chart 24: Duration of PC usage from office
Change from PY
60%
43%
40%
19%
20%
6%
3% 3% 1%
-1% 0% 0%
0%
-6% -3% -2% 1% -2%
-5% -8%
-20%
-17%
-40% -36%
Base: 5,079(CY), 5,395(PY)
62
India Online 2007
Chart 36: Duration of internet usage from office

50%
44%
41% 41% 41%
40%
40% 37%
35% 34%
34% 34%
31%
29% 30%
30% 29%
26% 27% 26%
24%
20%
10%
0%
Base: 4,839
Chart 25: Duration of internet usage from office
Change from PY
5% 5% 4% 5% 4% 4%
2% 2% 2%
1%
1%
0%
-1% -2%
-2%
-3% -3%
-5% -4%
-6%
-10% -8%
Base: 4,839(CY), 5,091(PY)
63
Chart 37: Time spent by internet users on watching TV

50% 48% 47%
45%
43%
42% 43% 42% 43% 43%
40% 38%
40% 38%
30%
20%
15% 15% 14% 15% 15% 14%
10%
0%
Base: 5,933
Chart 26: Time spent by internet users on watching TV
Change from PY
30% 26%
20%
10%
10% 5%
2% 2% 5%
1% 0% 1% 1%
0%
-1% -2% -3% -3% -3% -2%
-10%
-13%
-20%
-30% -27%
Base: 5,933(CY), 6,863(PY)
64
India Online 2007
Chart 38: Time spent by internet users on reading newspaper
50% 46% 48% 46% 48%

47% 46%
41% 40% 41% 41%

40% 38%
31%
30%
22%
20% 17%
13% 12% 13%
11%
10%
0%
Base: 6,053
Chart 27: Time spent by internet users on reading newspaper
Change from PY
40% 31%
27% 24% 30% 22% 25%
20% 17% 10%
11% 11% 11%
7%
0%
-20%
-40% -35% -29%

-38% -37%
-46% -41%
-60%
Base: 6,053(CY), 7,044(PY)
65
Chart 39: Time spent by internet users on listening to radio

80%
73% 72% 72% 73% 71%
60%
52%
40%
24%
19% 20% 20% 20%27% 20%
20%
9% 9% 9%
8%
4%
0%
Base: 4,118
Chart 28: Time spent by internet users on listening to radio
Change from PY
15% 13%
10% 8%
5%
5% 3% 2% 3% 2%
2% 2%
0%
-1% -1% -3% -3%
-5% -3%
-5% -6%
-10% -7%
-11%
-15%
Base: 4,118(CY), 4,666(PY)
66
India Online 2007
Preferred Net
Activities
Table 16: Popularity of various internet activities
Activity BM Shaadi Google Jeevansaathi Yahoo AMU

Matrimonial search 100% 100% 100% 100% 100% 100%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Emailing 98% 95% 91% 98% 91% 96%
% Change 2% -1.4% -6.5% 1% -8.9% -0.2%
Job Search 92% 94% 99% 90% 98% 94%
% Change 42% 36% 52% 40% 66% 41%
Check Sports 77% 82% 99% 75% 99% 83%
% Change 39% 47% 51% 33% 36% 47%
Instant messaging 77% 82% 98% 80% 98% 83%
% Change 33% 39% 57% 45% 69% 42%
Check news 78% 81% 99% 78% 97% 83%
% Change 23% 27% 64% 18% 30% 29%
Music 76% 82% 99% 74% 98% 83%
% Change 20% 28% 30% 29% 49% 31%
Online games 73% 79% 99% 71% 99% 80%
% Change 37% 43% 58% 33% 71% 43%
Dating/Friendship 71% 77% 98% 69% 96% 78%
% Change 45% 47% 61% 40% 86% 50%
Mobile contents (ring tones / 70% 76% 98% 70% 95% 77%
games, etc.)*
% Change
Astrology 65% 70% 98% 70% 96% 73%
% Change 35% 33% 52% 35% 69% 38%
Check financial info 64% 73% 97% 66% 95% 73%
% Change 43% 60% 73% 46% 63% 57%
Educational / Learning material 61% 67% 97% 67% 96% 71%
% Change 0.5% 17% 62% 13% 47% 17%
Social networking /
57% 67% 98% 63% 94% 69%
Communities*
% Change
Check real estate info 57% 64% 97% 62% 94% 67%
% Change 42% 55% 70% 50% 76% 55%
Chatting 65% 70% 64% 62% 60% 66%
% Change 9% 10% 4% 13% 28% 10%
E-greetings 67% 66% 58% 72% 59% 65%
% Change 4% 3% -15.1% 15% -1.1% 4%
Search work related info 58% 54% 45% 53% 46% 53%
% Change -1.6% -1.3% -26.5% 2% -32.3% -0.9%
Screensavers/wallpapers 51% 52% 44% 45% 54% 51%
67
% Change 4% -1.3% -20.1% 0.8% 17% 2%

Buy travel products 51% 50% 43% 56% 49% 50%
% Change 10% 23% -10.2% 24% 10% 19%
Search for product information 52% 45% 45% 49% 35% 47%
% Change 8% 7% -5.0% 12% 20% 8%
Share pictures 46% 47% 42% 50% 45% 46%
% Change 9% 9% -6.0% 13% 19% 10%
Movies* 36% 36% 34% 31% 34% 36%
% Change
Net banking 38% 38% 29% 33% 33% 36%
% Change 3% 15% -22.0% 4% 9% 9%
Check health & lifestyle info 36% 35% 31% 37% 32% 35%
% Change 4% 1% -16.5% 6% 15% 0.5%
Check business/Financial news* 35% 35% 25% 40% 24% 34%
% Change
Check hobby related info 33% 35% 30% 31% 38% 34%
% Change 19% 24% 20% 20% 12% 22%
Check cinema content 34% 35% 29% 25% 28% 33%
% Change 9% 9% -5.9% 1% 6% 8%
Check / read blogs* 33% 34% 29% 29% 37% 33%
% Change
Business/professional 32% 30% 30% 32% 30% 31%
% Change 15% 17% -9.6% 19% 15% 17%
Check personal travel related 32% 30% 23% 29% 23% 29%
% Change 9% 13% -16.2% 6% 2% 10%
Online bill payment 30% 30% 19% 28% 29% 28%
% Change 10% 17% -18.4% 14% 16% 13%
Look for Seminar/workshops 28% 28% 26% 29% 28% 28%
% Change 4% 6% -18.2% 5% -6.7% 6%
Buy other than travel products* 31% 30% 16% 30% 17% 27%
% Change
Adult content 23% 25% 21% 23% 23% 23%
% Change 12% 13% -3.2% 12% 20% 12%
Check business travel related* 23% 23% 20% 30% 17% 23%
% Change
Net telephony 17% 19% 18% 15% 12% 17%
% Change 5% 5% -8.9% 5% -7.3% 6%
Online stock trading 18% 19% 15% 15% 17% 17%
% Change 3% 5% -5.0% 0.2% -5.8% 3%
Comment on blog post* 15% 17% 16% 19% 17% 16%
% Change
Local language website usage 13% 15% 15% 18% 14% 15%
% Change -35.5% -33.2% -35.0% -39.5% -29.3% -
Have a blog site of own* 8% 8% 7% 8% 12% 9%
% Change
Base: 6,675(CY), 7,462(PY)
68
India Online 2007
Chart 40: Professional activities
Current Year Emailing - work related Job Search

Check business/Financial news
98%
99% 94%
100% 91% 92% 94% 88%90% 87%
84% 84%
79%
80%
60%
` 40%
35% 35% 34%
40%
25% 24%
20%
0%
BM Google Yahoo
Base: 6,675
Chart 29: Professional activities
Change from PY
60% 52% 50%
40% 41%
42%
36%
40%
20%
2% 3%
-1%
0%
-4% -2%
-20% -16%
Base: 6,675(CY), 7,462(PY)
69
Chart 41: Personal activities
Current Year Emailing - personal Dating/Friendship Check personal travel info.

98% 96%
100% 94% 93%
88% 90%
86% 83% 78%
80% 71% 77%
69%
60%
32% 30% 29%

40% 29%
23% 23%
20%
0%
Base: 6,675
Chart 30: Personal activities
Change from PY
80%
80%
61%
60% 50%
45% 47%
40%
40%
20% 9% 13% 6% 11% 10%

3% 0% -1%
0%
-2% -2%
-20% -12%
-16%
Base: 6,675(CY), 7,462(PY)
70
India Online 2007
Chart 42: Downloading activities
Current Year Music Online games Mobile contents
99% 99%
100% 99% 98% 98% 95%
76% 82% 79% 83% 80%

80% 73% 76% 74% 71% 77%
70% 70%
60%
40%
20%
0%
Base: 6,675
Chart 31: Downloading activities

Change from PY
80% 69%
69%
58% 63%
60% 41% 46% 48% 49%
43% 40% 43%
37% 33%
40% 30% 31%
28% 29%
20%
20%
0%
Base: 6,675(CY), 7,459(PY)
71
Chart 43: E-commerce related activities
Current Year E-greetings Net telephony Online bill payment
100%
80% 73%
66%
67% 66%
58% 59%
60%
40% 29%
30% 30% 28% 28%
19% 18%19% 18%
20% 17% 15% 12%
0%
Base: 6,622
Chart 32: E-commerce related activities

Change from PY
20%
20% 17% 16%
14% 13%
10%
10% 5% 5% 5% 6%
4% 3% 3% 4%
0%
-4%
-10%
-9%
-15%
-20% -18%
Base: 6,622(CY), 7,455(PY)
72
India Online 2007
Chart 44: Online shopping
Current Year Buyers Non-Buyers

80%
63%
62%
60% 53% 50% 48% 52% 49%
50% 51%
47%
40% 37% 38%
20%
0%
Base: 6,683
Chart 33: Online shopping
Change from PY
30% 24%
18%
11% 12% 10%
7%
0%
-11% -7%
-10%
-12%
-18%
-30% -24%
Base: 6,683(CY), 7,462(PY)
73
Chart 45: Blogging activities
Current Year Check / read blogs Comment on blog post

Have a blog site of own None of the above
80%
68% 68%
63% 62%
61% 60%
60%
40% 34% 37%

33% 33%
29% 29%
15% 17% 16% 19% 17%
20% 16%
8% 8% 12% 9%
8% 7%
0%
Base: 6,675
74
India Online 2007
Chart 46: Member of an online community
Current Year Not-members Members
60% 55% 56% 55%

55% 54%
52%
48%
45% 45% 46% 45%
44%
40%
20%
0%
Base: 6,675
75
Table 17: Membership by type of online community
Type Of Community BM Shaadi Google Jeevansaathi Yahoo AMU

Not a member of any online 55% 55% 56% 54% 52% 55%
community
Computers & Internet 5% 6% 6% 4% 15% 6%
Alumni & Schools 8% 6% 4% 8% 3% 6%
Romance & Relationships 6% 5% 3% 7% 4% 5%
Music 3% 3% 4% 3% 2% 3%
Business / Professional 3% 4% 2% 3% 3% 3%
community
Games 3% 3% 2% 3% 4% 3%
Schools & Education 3% 2% 3% 3% 4% 2%
Arts & Entertainment 2% 3% 3% 2% 3% 2%
Individuals 3% 2% 4% 2% 0.2% 2%
Base: 6,675
76
India Online 2007
Table 18: Most used local language websites (other than English)

Hindi 16% 27% 18% 39% 29% 20%
Tamil 22% 11% 8% 4% 7% 17%
Malayalam 13% 8% 9% 19% 3% 16%
Telugu 16% 15% 36% 7% 11% 14%
Marathi 8% 16% 9% 10% 9% 10%
Kannada 10% 6% 9% 13% 3% 7%
Bengali 5% 6% 1% 0.0% 7% 5%
Gujarati 4% 4% 0.0% 0.0% 18% 3%
Konkani 0.0% 3% 0.0% 0.0% 0.0% 1%
Urdu 0.8% 0.3% 4% 0.0% 0.0% 1%
Base: 865
77
Table 19: Online activities desired in other languages
Activity BM Shaadi Google Jeevansaathi Yahoo AMU

Email 67% 68% 69% 70% 62% 68%
Chatting 53% 55% 58% 47% 49% 54%
Entertainment 52% 52% 47% 43% 49% 51%
Search information 39% 38% 34% 33% 35% 37%
Online news 35% 36% 35% 38% 35% 36%
Online learning / education 36% 34% 41% 27% 37% 35%
Astrology 29% 29% 26% 35% 22% 29%
Matrimony 28% 24% 12% 31% 17% 24%
Online shopping 23% 23% 23% 24% 17% 23%
Travel related information 21% 21% 20% 18% 16% 20%
Not Interested 15% 16% 18% 17% 21% 15%
Blog 15% 16% 14% 13% 10% 15%
Base: 6,675
78
India Online 2007
Chart 47: Problems faced while surfing the internet
Current Year Difficult to connect Slow website opening Cumbersome navigation

80%
68%
65% 65% 63%
61% 57%
60%
36% 39% 38% 36%

40% 36%
33%
20% 15% 14% 17% 15% 14%

10%
0%
Base: 6,675
79
Table 20: Preferred websites - emailing

Yahoo 52% 52% 55% 49% 81% 53%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Gmail 22% 22% 27% 22% 5% 21%
% Change -8.2% 16% -9.8% 14% -7.4% 5%
Rediff 20% 16% 11% 19% 6% 18%
% Change 12% 6% 2% 12% -12.9% 8%
Hotmail 4% 7% 4% 5% 4% 5%
% Change -29.8% 4% -38.3% -10.3% -7.4% -12.2%
Sify 0.9% 0.9% 0.6% 0.3% 2% 1%
% Change -1.3% -2.9% 0.6% -1.8% 1% -1.8%
Indiatimes 0.9% 0.9% 0.0% 1% 0.4% 0.8%
% Change -2.3% -6.5% -4.8% -45.1% -4.2% -11.7%
Sancharnet/BSNL* 0.3% 0.4% 0.0% 3% 1% 0.7%
% Change
VSNL 0.6% 0.1% 1% 0.0% 0.3% 0.4%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Lycos* 0.0% 0.3% 0.2% 0.0% 0.0% 0.1%
% Change
AOL* 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
% Change
Base: 6,675(CY), 7,462(PY)
80
India Online 2007
Chart 48: Multiple user shares of email websites
Current Year AOL Gmail Hotmail
80%
66% 63%
62% 62% 61%
60%
44% 41% 40% 42%

38% 40%
40% 36%
20%
4% 4% 5% 4% 3%
3%
0%
Base: 6,675
Chart 34: Multiple user shares of email websites
Change from PY
40% 32% 33%
24%
20% 14% 15%
5% 1% 4%
0%
-7%
-20%
-18%
-40% -28%
-60% -55%
Base: 6,675(CY), 7,462(PY)
81
Chart 49: Number of email accounts and average per capita email ids
Current Year 1 email id 2 email ids 3 email ids

40%
32% 31%
30%
30% 27% 28% 28%
24% 23% 24%
23%
22%
21% 19%
20%
16% 15%
10% 12%
10% 9%
0%
Base: 6,675
Chart 35: Number of email accounts and average per capita email ids
Change from PY
20% 17%
13% 12%
10%
4% 4% 5%
0% 4% 2%
0%
-2% -1% -2% -3%
-10% -6% -8%
-11% -10%
-20%
-30% -25%
Base: 6,675(CY), 7,462(PY)
82
India Online 2007
Most Used Websites

Table 21: Top of mind unaided recall - all websites

Yahoo 27% 31% 23% 32% 59% 30%
% Change 7% -33.6% 15% 12% 12% -8.3%
Google 32% 27% 53% 33% 23% 29%
% Change -3.9% 11% 26% 18% -5.6% 6%
Rediff 13% 10% 4% 13% 4% 11%
% Change 9% 6% -11.3% 9% -1.7% 7%
Orkut 5% 4% 2% 3% 2% 4%
% Change 4% 3% 2% 3% 2% 4%
Gmail* 3% 3% 3% 4% 0.6% 3%
% Change
Hotmail 2% 2% 0.3% 3% 0.5% 2%
% Change -14.1% 1% -28.1% -9.8% -2.9% -6.3%
Indiatimes 2% 2% 0.0% 2% 1% 1%
% Change -1.9% -0.1% -4.9% -32.5% 0.5% -6.7%
Funmaza* 0.1% 0.0% 0.0% 0.0% 0.0% 0.7%
% Change
Sify 0.9% 0.3% 2% 0.0% 0.1% 0.6%
% Change 0.6% 0.2% 2% -0.2% -0.4% 0.4%
Contest2win* 0.5% 1% 0.0% 0.4% 0.0% 0.6%
% Change
Base: 6,522(CY), 7,441(PY)
83
Table 22: Most used website - all websites

Google 32% 29% 60% 33% 22% 30%
Yahoo 25% 27% 17% 27% 63% 27%
Rediff 14% 10% 4% 12% 4% 12%
Orkut 6% 7% 6% 5% 3% 6%
Gmail 4% 4% 5% 4% 1% 4%
Hotmail 1% 2% 0.2% 3% 0.5% 2%
Indiatimes 0.7% 0.9% 0.0% 2% 0.4% 1%
Sify 0.3% 0.7% 2% 0.0% 0.0% 0.6%
Ebay 0.4% 1% 0.0% 0.0% 0.0% 0.5%
Moneycontrol 0.4% 1% 0.0% 0.7% 0.0% 0.5%
Base: 6,630
84
India Online 2007
Table 23: Info search (English)

Google 76% 77% 96% 81% 22% 69%
Yahoo 10% 7% 2% 7% 73% 12%
English 4% 3% 0.0% 3% 2% 4%
Rediff 2% 2% 0.1% 0.7% 1% 3%
MSN 1% 0.8% 0.0% 1% 0.5% 1%
Wikipedia 2% 0.9% 0.4% 2% 0.0% 1%
Dictionary 0.4% 1% 0.8% 0.4% 0.3% 1%
Indiatimes 0.4% 0.3% 0.0% 0.1% 0.1% 0.7%
Sify 0.8% 0.4% 0.0% 0.1% 0.0% 0.6%
BBC 0.7% 0.2% 0.0% 0.0% 0.0% 0.6%
Base: 5,078
85
Table 24: Info search (local language)

Google 73% 74% 97% 67% 88% 73%
Manoramaonline 2% 0.7% 2% 1% 0.0% 2%
Kerala 2% 0.0% 0.0% 4% 0.0% 2%
Webduniya 1% 2% 0.0% 5% 0.0% 1%
Guruji 1% 3% 0.0% 4% 0.0% 1%
Eenadu 2% 0.4% 0.0% 0.0% 0.4% 1%
Khoj 0.6% 2% 0.0% 2% 0.0% 1%
MSN 0.0% 0.4% 0.0% 0.0% 3% 0.9%
Webulagam 0.8% 0.4% 0.0% 2% 0.0% 0.8%
Chennaionline 2% 0.0% 0.0% 0.0% 0.0% 0.7%
Base: 3,030
86
India Online 2007
Table 25: Job search

Naukri 39% 43% 15% 44% 17% 36%
% Change -17.2% -7.7% -9.0% -7.0% -0.1% -13.7%
Monster 32% 31% 14% 25% 26% 28%
% Change 14% 8% 4% 8% 19% 8%
Timesjobs 14% 13% 7% 21% 4% 13%
% Change 7% 6% -14.7% 14% -7.8% 6%
Google 3% 2% 50% 3% 4% 6%
% Change 1% -1.6% 29% 2% 1% 3%
Yahoo 0.6% 1% 2% 0.0% 42% 4%
% Change -0.2% 0.4% 2% -0.9% 4% 1%
Rediff 0.8% 1% 0.2% 1% 2% 2%
% Change -1.9% -0.7% -8.5% -0.8% -8.9% -2.0%
Indiatimes 2% 1% 0.3% 0.3% 2% 2%
% Change 0.8% 0.3% 0.0% -7.4% 2% -0.7%
Freshersworld 1% 0.9% 0.6% 1% 1% 1%
% Change -0.3% 0.3% -1.3% 0.1% -0.8% 0.2%
Jobs 0.9% 0.8% 3% 0.3% 0.4% 1%
% Change -0.5% 0.3% 3% -0.1% 0.0% 0.3%
Jobsahead 1% 1% 0.5% 0.7% 0.0% 1%
% Change -4.0% -6.5% -1.4% -3.9% -4.3% -4.7%
Base: 6,264(CY), 6,874(PY)
87
Table 26: Booking travel tickets

Yatra* 17% 20% 2% 11% 15% 15%
% Change
Makemytrip 17% 19% 3% 15% 2% 14%
% Change 9% 10% 0.8% 2% 2% 6%
Google 9% 6% 87% 15% 5% 13%
% Change 4% 1% 24% 11% -0.2% 8%
IRCTC 16% 13% 1% 19% 5% 13%
% Change -19.1% -20.2% -28.6% -18.6% -7.7% -20.7%
Yahoo 5% 4% 2% 10% 67% 10%
% Change -0.3% -5.0% 0.2% 5% 5% 0.3%
Rediff 4% 4% 2% 3% 2% 6%
% Change -2.3% -2.7% 1% -3.6% -7.7% -3.0%
Travel 3% 2% 2% 6% 0.7% 3%
% Change 2% 0.3% 2% 4% 0.2% 2%
Indiatimes 4% 3% 0.1% 4% 0.5% 3%
% Change -3.0% -1.5% -1.1% -9.9% 0.3% -3.7%
Travelguru 2% 3% 0.1% 3% 0.7% 2%
% Change 2% 3% 0.1% 2% 0.7% 2%
Airdeccan 2% 2% 0.0% 2% 0.0% 1%
% Change -6.4% -2.8% -0.2% -3.5% -0.2% -4.2%
Base: 5,083(CY), 5,138(PY)
88
India Online 2007
Table 27: Online shopping (other than travel tickets)

Ebay 39% 36% 7% 26% 24% 30%
% Change -6.9% -2.6% -21.3% -7.5% -5.6% -9.9%
Rediff 28% 25% 2% 29% 8% 23%
% Change 6% 0.3% -20.8% 11% -31.1% 0.5%
Google 5% 4% 84% 9% 3% 10%
% Change 1% 0.8% 70% 8% 3% 7%
Yahoo 4% 6% 2% 5% 61% 9%
% Change 0.9% -7.7% -1.4% -0.4% 41% 0.8%
Futurebazaar* 6% 8% 2% 6% 0.0% 6%
% Change
Indiatimes 6% 8% 1% 3% 0.8% 5%
% Change -8.7% 2% -16.0% -26.1% -1.2% -7.3%
Shopping 1% 1% 0.4% 1% 0.0% 3%
% Change -0.2% -0.2% 0.4% -1.1% 0.0% 1%
Sify 2% 1% 0.4% 0.8% 0.5% 2%
% Change 0.9% -0.6% 0.4% -0.7% 0.5% 0.3%
Onlineshopping 0.9% 1% 0.0% 2% 0.8% 1%
% Change 0.3% 1% 0.0% 1% 0.8% 0.8%
Amazon 1% 2% 0.0% 1% 0.0% 1%
% Change 0.9% 1% -8.0% 0.7% -1.1% 0.4%
Base: 5,200(CY), 4,145(PY)
89
Table 28: Online news

Yahoo 12% 10% 5% 9% 69% 14%
% Change 6% -7.8% -2.2% 6% 32% 3%
NDTV 13% 16% 1% 8% 1% 11%
% Change -6.8% 7% -11.3% -3.8% -6.4% -2.2%
Google 5% 5% 82% 11% 4% 10%
% Change -0.8% 0.2% 80% 7% 1% 5%
Rediff 9% 9% 2% 6% 1% 9%
% Change 0.2% 1% -7.6% 2% -15.2% 0.8%
Indiatimes 7% 9% 2% 6% 3% 6%
% Change -5.0% -3.7% -25.0% -24.0% -8.9% -8.8%
Aajtak 5% 8% 1% 7% 0.0% 6%
% Change 1% 4% 0.6% 4% -1.7% 2%
BBC 6% 5% 0.5% 5% 2% 5%
% Change 3% 2% -2.0% 4% -2.6% 2%
MSN 2% 2% 0.6% 6% 13% 3%
% Change -10.1% -0.9% -3.7% -7.5% 11% -5.1%
CNN 4% 3% 0.3% 4% 0.7% 3%
% Change 2% 2% -2.9% 3% 0.7% 2%
Timesofindia 4% 5% 1% 3% 0.0% 3%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Base: 5,408(CY), 5,417(PY)
90
India Online 2007
Table 29: Financial news & info (rates, quotes, etc.)

Google 8% 9% 89% 20% 6% 15%
% Change -0.3% 1% 88% 14% 3% 7%
Yahoo 7% 10% 3% 10% 82% 14%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Moneycontrol/CNBC 14% 13% 1% 10% 0.1% 9%
% Change -1.8% 6% -27.0% -7.6% -5.6% -3.2%
Rediff 9% 4% 0.7% 3% 3% 7%
% Change 7% -0.8% -19.1% -0.5% -16.4% 3%
ICICI Direct/ICICI Bank 8% 8% 1% 3% 3% 6%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sharekhan 8% 5% 0.1% 2% 0.1% 4%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indiatimes 3% 5% 1% 3% 0.5% 4%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
NDTV/NDTVprofit 4% 4% 1% 7% 0.1% 4%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Stockmarket* 4% 1% 0.0% 0.5% 0.0% 3%
% Change
Economictimes 3% 5% 0.0% 0.6% 0.0% 3%
% Change 0.9% 2% 0.0% -1.6% -8.7% -0.1%
Base: 4,723(CY), 3,320(PY)
91
Table 30: Online share trading

ICICI Direct 35% 34% 25% 25% 54% 34%
Sherkhan 27% 32% 16% 17% 10% 27%
Indiabulls 11% 3% 0.0% 5% 0.0% 6%
5Paisa 3% 2% 2% 6% 7% 3%
BSE 4% 3% 0.0% 7% 0.0% 3%
Geojit 4% 0.8% 0.0% 16% 0.0% 3%
NSE 2% 2% 0.0% 5% 0.4% 2%
Kotaksecurities 2% 2% 3% 4% 0.0% 2%
Religare 3% 2% 0.0% 0.0% 0.0% 2%
Reliancemoney 2% 0.2% 0.0% 0.0% 0.0% 2%
Base: 879
92
India Online 2007
Table 31: Real estate info

Google 13% 13% 94% 12% 9% 19%
Yahoo 12% 10% 0.9% 14% 84% 15%
Realestates 10% 14% 0.0% 16% 1% 11%
Magicbricks 14% 16% 0.6% 12% 1% 11%
99acres 10% 16% 0.2% 11% 0.6% 9%
Rediff 7% 5% 0.7% 2% 2% 7%
Indiaproperty 5% 4% 0.1% 10% 0.7% 5%
Property 5% 3% 0.0% 3% 0.1% 3%
Indiatimes 3% 3% 0.7% 1% 0.2% 3%
Sify 1% 0.7% 0.2% 0.0% 0.2% 1%
Base: 4,424
93

Bharatmatrimony 100% 0% 0% 0% 0% 29%
% Change 0% 0% 0% 0% 0% -5%
Shaadi 0% 100% 0% 0% 0% 28%
% Change 0% 0% 0% 0% 0% -6%
Google 0% 0% 100% 0% 0% 6%
% Change 0% 0% 0% 0% -7% 5%
Jeevansaathi 0% 0% 0% 100% 0% 6%
% Change 0% 0% 0% 0% 0% -11%
Yahoo 0% 0% 0% 0% 100% 5%
% Change 0% 0% 0% 0% 0% 0%
Matrimony* 0% 0% 0% 0% 0% 5%
% Change
Rediff 0% 0% 0% 0% 0% 3%
% Change 0% 0% 0% 0% 0% 0%
Tamilmatrimony* 0% 0% 0% 0% 0% 3%
% Change
Simplymarry* 0% 0% 0% 0% 0% 3%
% Change
Matrimonial 0% 0% 0% 0% 0% 2%
% Change 0% 0% 0% 0% 0% -2%
Base: 6,675(CY), 7,462(PY)
94
India Online 2007
Table 33: Dating/friendship search

Orkut 34% 32% 7% 36% 5% 28%
% Change 30% 30% 7% 35% 4% 25%
Yahoo 24% 22% 10% 13% 89% 25%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Google 6% 3% 79% 6% 0.1% 10%
% Change 3% -1.9% 27% 3% -2.6% 6%
Rediff 9% 7% 1% 3% 3% 8%
% Change -0.1% -2.3% -29.0% -12.3% -2.9% -4.2%
Fropper 4% 5% 0.0% 8% 0.4% 3%
% Change -4.1% -3.4% -1.1% 0.3% -1.3% -3.6%
Date 2% 4% 0.1% 3% 1% 3%
% Change -2.3% 3% 0.1% -0.7% 0.8% 0.0%
Indiatimes 2% 3% 0.0% 1% 0.1% 2%
% Change -7.8% -3.7% -2.7% -9.4% -1.5% -5.7%
Friends 0.6% 2% 0.0% 0.7% 0.0% 2%
% Change 0.0% 0.4% 0.0% -0.8% -1.4% 0.7%
Adultfriendfinder 2% 3% 0.5% 2% 0.0% 2%
% Change 0.3% 0.2% 0.5% -0.3% -0.1% -0.3%
Friendfinder 3% 1% 0.3% 3% 0.4% 2%
% Change -1.9% -2.7% -0.8% 0.1% 0.1% -1.7%
Base: 5,140(CY), 5,033(PY)
95
Table 34: Social networking/communities

Orkut 67% 57% 95% 65% 11% 56%
Yahoo 12% 16% 3% 11% 87% 19%
MSN 2% 0.9% 0.1% 1% 0.4% 2%
Friends 0.4% 1% 0.1% 0.3% 0.0% 2%
Communities 0.9% 0.5% 0.0% 1% 0.0% 2%
Hi5 1% 1% 0.0% 1% 0.0% 0.8%
Myspace 0.5% 2% 0.0% 0.0% 0.1% 0.7%
Tagged 0.3% 0.2% 0.6% 3% 0.0% 0.4%
Fropper 0.2% 0.8% 0.0% 0.5% 0.0% 0.4%
Ryze 0.8% 0.3% 0.0% 0.0% 0.0% 0.3%
Base: 3,735
96
India Online 2007
Table 35: Online gaming

Yahoo 17% 19% 5% 20% 70% 19%
% Change -16.5% -21.7% -21.1% -8.1% 25% -15.8%
Zapak* 17% 20% 8% 19% 4% 15%
% Change
Google 7% 4% 75% 7% 4% 11%
% Change 0.0% -3.1% 74% 2% -0.4% 3%
Games 7% 6% 0.7% 14% 1% 8%
% Change -0.1% -0.2% -0.4% 8% -11.1% 1%
Rediff 3% 2% 0.3% 1% 2% 4%
% Change 0.9% 0.2% -3.5% -1.7% -3.3% 1%
Miniclip 5% 4% 3% 1% 0.1% 4%
% Change 1% 0.9% -1.3% -2.2% -1.5% 0.1%
Indiagames* 2% 4% 0.0% 3% 0.7% 3%
% Change
Contest2Win 2% 3% 0.0% 2% 13% 3%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Onlinegames* 3% 3% 1% 4% 0.7% 2%
% Change
MSN 2% 2% 0.0% 2% 0.1% 2%
% Change -0.3% 0.9% -7.4% -1.5% -3.0% -1.6%
Base: 5,089(CY), 3,469(PY)
97
Table 36: Download mobile content

Yahoo 12% 11% 7% 12% 72% 15%
% Change -10.2% -18.0% -22.0% -8.5% 25% -11.1%
Rediff 15% 12% 2% 12% 5% 12%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Google 5% 7% 76% 11% 6% 11%
% Change -4.1% 2% 57% 6% 4% 4%
Nokia 10% 12% 1% 10% 2% 9%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indiatimes 7% 8% 5% 15% 1% 7%
% Change -8.4% -5.0% -14.0% -21.3% -8.2% -10.2%
Mobile9* 5% 5% 1% 2% 0.0% 4%
% Change
Ringtones 4% 3% 0.5% 3% 0.8% 4%
% Change 2% 0.8% -2.0% -1.3% 0.8% 0.9%
Hutch 4% 4% 0.1% 2% 0.7% 3%
% Change 2% 2% 0.1% 2% -0.2% 2%
Airtel 4% 3% 0.1% 2% 2% 3%
% Change 0.3% -0.9% -2.7% -0.8% 2% -0.2%
Funmaza 2% 3% 0.2% 5% 1% 2%
% Change 2% -1.1% -1.9% 5% -3.2% -0.3%
Base: 5,065(CY), 3,151(PY)
98
India Online 2007
Table 37: Preferred instant messaging applications

Yahoo 67% 66% 22% 63% 92% 61%
Google Talk 12% 9% 72% 12% 3% 14%
Rediffbol 11% 9% 3% 11% 3% 11%
MSN 6% 6% 2% 6% 1% 5%
Orkut 2% 3% 0.6% 1% 0.0% 2%
Meebo 1% 3% 0.5% 3% 0.3% 1%
Indiatimes 0.4% 0.6% 0.0% 0.1% 0.1% 0.6%
Skype 0.3% 0.9% 0.0% 0.5% 0.0% 0.5%
AIM 0.4% 0.4% 0.0% 0.1% 0.0% 0.3%
Others 2% 2% 0.1% 2% 0.4% 4%
Base: 5,415
99
Table 38: Download music

Raaga 24% 27% 8% 34% 5% 21%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Yahoo 7% 8% 3% 7% 65% 11%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Google 3% 4% 75% 6% 5% 9%
% Change -2.7% -1.9% 73% 3% 3% 3%
Music 4% 4% 0.9% 0.7% 0.0% 5%
% Change 2% 1% 0.3% -3.8% 0.0% 2%
Musicindiaonline 4% 4% 2% 5% 0.1% 4%
% Change -0.1% -2.2% -6.0% 2% -4.6% -0.8%
Rediff 3% 2% 0.8% 0.4% 2% 4%
% Change 1% -0.2% -1.8% -2.3% -0.3% 1%
Cooltoad 4% 4% 2% 4% 1% 3%
% Change -3.9% -1.3% -1.0% 0.7% 0.2% -3.3%
Mp3 2% 5% 0.2% 0.8% 0.0% 2%
% Change -2.6% 2% -14.6% -2.0% -2.0% -1.3%
Tamilsongs 3% 1% 0.0% 0.0% 0.1% 2%
% Change 3% 0.9% 0.0% -0.5% 0.1% 2%
Youtube* 3% 1% 0.0% 1% 0.5% 2%
% Change
Base: 5,343(CY), 3,987(PY)
100
India Online 2007
Table 39: Sports content

Espnstarsports* 28% 38% 10% 33% 14% 28%
% Change
Yahoo 10% 8% 2% 11% 75% 13%
% Change -0.1% -14.3% -5.4% 7% 35% -1.3%
Cricinfo 14% 12% 0.5% 12% 0.8% 10%
% Change 4% 7% -0.6% 4% -5.2% 3%
Google 6% 4% 81% 7% 2% 10%
% Change 2% -0.6% 78% 3% 0.6% 6%
Rediff 9% 6% 0.7% 7% 2% 8%
% Change 0.6% 0.0% -4.9% 3% -16.8% 0.3%
Sports 5% 3% 0.6% 6% 0.0% 6%
% Change 1% 0.1% 0.1% 3% -0.3% 3%
Indiatimes 4% 3% 0.9% 3% 0.9% 3%
% Change -3.9% -1.6% -4.9% -15.4% -2.2% -5.0%
NDTV 3% 2% 0.0% 4% 0.7% 2%
% Change -3.8% 0.7% -2.1% 2% 0.4% -1.7%
Sify 3% 2% 0.2% 2% 0.5% 2%
% Change -3.4% -0.5% -0.9% -0.1% -0.2% -1.7%
Tensports 2% 4% 0.1% 0.6% 0.5% 2%
% Change -1.4% -0.1% 0.1% -1.9% -0.4% -1.0%
Base: 5,249(CY), 4,020(PY)
101
Table 40: Cinema content

Yahoo 7% 7% 2% 7% 80% 12%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Google 7% 4% 84% 9% 6% 11%
% Change 2% 0.0% 67% 4% 5% 6%
Bollywood 5% 9% 2% 4% 0.3% 5%
% Change 1% 3% -0.2% -0.5% -12.2% 0.1%
Rediff 5% 3% 0.1% 3% 2% 5%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Cinema 4% 4% 0.2% 3% 0.0% 5%
% Change -1.4% 1% -5.9% 0.9% -9.3% 0.7%
PVR Cinemas 5% 6% 1% 10% 1% 5%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indiafm 4% 5% 1% 5% 0.4% 4%
% Change -1.5% -0.8% -2.3% -2.0% -0.9% -1.9%
Movies 3% 4% 0.6% 6% 2% 4%
% Change 2% 2% -1.9% 4% 1% 2%
Santabanta 3% 4% 1% 5% 3% 3%
% Change 2% -1.6% 1% 2% 2% -0.6%
Indiatimes 3% 4% 0.0% 4% 0.7% 3%
% Change -6.3% 0.3% -4.5% -17.4% -1.5% -5.2%
Base: 5,207(CY), 3,132(PY)
102
India Online 2007
Table 41: Most used local language websites (other than English)

Google 11% 12% 74% 2% 10% 14%
Yahoo 4% 7% 3% 15% 57% 9%
Malayalamanorama 9% 4% 0.0% 18% 3% 8%
Eeandu 12% 6% 8% 2% 15% 7%
Webduniya 3% 6% 2% 18% 0.0% 5%
Keralakaumudi 0.0% 0.3% 0.0% 0.0% 0.0% 4%
Marathiworld 4% 7% 2% 3% 0.7% 3%
Thinamalar 6% 2% 3% 0.0% 0.5% 3%
Webulagam 2% 4% 0.0% 0.4% 1% 3%
Rediff 3% 1% 0.0% 1% 2% 3%
Base: 865
103
Table 42: Preferred blog sites

Google 21% 18% 71% 30% 8% 23%
Yahoo 19% 17% 16% 9% 38% 19%
Rediff 12% 9% 3% 5% 0.5% 10%
Blogger 15% 12% 0.1% 18% 2% 10%
Ibibo 7% 17% 4% 12% 4% 9%
Blogspot 7% 9% 2% 5% 4% 9%
Tagged 0.4% 0.3% 0.0% 0.0% 37% 3%
Hi5 1% 4% 0.0% 13% 0.3% 2%
Indiatimes 0.9% 3% 2% 0.3% 0.3% 2%
Youtube 1% 0.6% 0.0% 0.2% 2% 2%
Base: 1,307
104
India Online 2007
Table 43: Preferred astrology website

Yahoo 18% 19% 6% 16% 84% 22%
Astrology 22% 21% 6% 21% 3% 19%
Google 6% 8% 83% 13% 7% 13%
Rediff 10% 9% 1% 9% 3% 10%
Indiatimes astrospeak 8% 10% 0.5% 9% 0.2% 7%
Sarafreder 4% 2% 0.5% 2% 0.0% 3%
Sify 5% 3% 0.1% 0.7% 0.3% 3%
MSN 1% 2% 0.5% 1% 0.8% 2%
Horoscope 4% 2% 0.0% 2% 0.0% 2%
Astrolife 2% 2% 0.0% 3% 0.0% 2%
Base: 4,885
105
Table 44: Preferred online learning / education website

Google 28% 29% 91% 31% 19% 32%
Yahoo 5% 9% 2% 7% 70% 12%
Rediff 5% 3% 0.9% 5% 1% 5%
Wikipedia 8% 3% 0.5% 7% 0.5% 4%
Education 4% 5% 0.0% 4% 0.1% 4%
Onlinelearning 1% 1% 0.0% 5% 0.1% 2%
Indiatimes 2% 2% 0.0% 0.5% 2% 2%
W3schools 0.5% 3% 0.8% 1% 0.2% 1%
MSN 1% 0.5% 0.0% 0.6% 0.4% 1%
Ebizel 2% 2% 1% 0.1% 0.0% 1%
Base: 4,612
106
India Online 2007
Most Used Offline

Media Brands
Table 45: Favorite TV channels
TV Channel BM Shaadi Google Jeevansaathi Yahoo AMU

Star Plus 10% 13% 8% 16% 14% 12%
% Change 4% 1% 6% 7% 11% 2%
Discovery 7% 7% 7% 8% 5% 7%
% Change -2.1% -0.2% 0.5% 3% -6.8% -1.1%
Sun TV 6% 3% 7% 0.4% 5% 5%
% Change 2% -0.7% 3% -3.0% 0.9% 2%
HBO 4% 6% 3% 8% 3% 5%
% Change -1.2% 2% -5.6% 4% 0.5% 0.3%
NDTV 6% 4% 2% 5% 2% 5%
% Change 0.6% -0.7% -7.5% 0.7% -0.9% 0.1%
Aajtak 4% 5% 3% 4% 2% 4%
% Change -0.2% 1% 2% -1.2% -0.8% 0.6%
Sony 6% 4% 4% 4% 6% 4%
% Change 2% -1.3% 2% 0.5% 3% 0.0%
Zee TV 3% 6% 3% 4% 4% 4%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Ten Sports 4% 4% 3% 1% 2% 4%
% Change 2% 0.7% 2% -0.5% 0.8% 0.6%
M TV 2% 3% 10% 1% 6% 3%
% Change -1.6% 0.8% 10% -2.6% -6.5% -0.1%
Base: 6,005(CY), 6,697(PY)
107
Table 46: Favorite newspapers
Newspaper BM Shaadi Google Jeevansaathi Yahoo AMU

The Times of India 31% 39% 36% 41% 31% 33%
% Change -10.2% 8% -0.6% 4% -8.6% -1.8%
The Hindu 23% 11% 22% 12% 13% 20%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
The Hindustan Times 5% 6% 7% 8% 10% 6%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Deccan Chronicle 5% 5% 7% 3% 5% 5%
% Change 5% 3% 7% 3% 2% 3%
Eenadu 3% 2% 4% 3% 1% 3%
% Change 0.9% 0.8% 4% -0.2% -4.2% 0.7%
Malyalam Manorama 5% 0.7% 3% 1% 2% 3%
% Change 3% -1.7% -5.7% 0.2% 0.6% 0.4%
Dainik Bhaskar 2% 3% 3% 0.5% 5% 2%
% Change 1% 0.7% 3% -1.6% -12.9% -0.4%
The Telegraph 1% 4% 0.8% 1% 3% 2%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indian Express 2% 2% 2% 1% 3% 2%
% Change -1.0% -1.5% 2% -2.2% 1% -1.0%
The Tribune 2% 2% 0.7% 4% 3% 2%
% Change -0.1% -4.3% -1.1% 2% 1% -1.9%
Base: 5,969(CY), 6,362(PY)
108
India Online 2007
Table 47: Favorite magazines
Magazine BM Shaadi Google Jeevansaathi Yahoo AMU

India Today 24% 29% 23% 25% 20% 25%
% Change -5.2% 3% -17.6% -10.3% -3.1% -3.4%
The Week 7% 3% 5% 10% 6% 6%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Reader's Digest 6% 6% 5% 6% 7% 5%
% Change -0.3% -1.1% -0.1% 1% 3% -0.6%
Sports Star 6% 3% 9% 2% 0.8% 5%
% Change 5% 1% 8% 0.3% -0.9% 3%
Femina 3% 5% 4% 3% 5% 4%
% Change -2.7% -1.4% 2% 1% -1.6% -1.9%
Outlook 4% 4% 4% 3% 0.4% 3%
% Change -3.3% -1.9% -7.4% -2.9% -15.3% -2.7%
Film Fare 1% 4% 2% 6% 4% 3%
% Change -1.0% 2% 2% 5% 4% 0.7%
Digit 2% 2% 0.7% 3% 1% 2%
% Change -1.7% -2.6% -2.0% 0.0% -1.3% -1.2%
Business World 3% 2% 2% 3% 0.4% 2%
% Change 0.4% 0.1% -2.4% 0.8% -0.6% 0.2%
Star Dust 1% 2% 2% 3% 2% 2%
% Change -0.1% 0.5% -0.4% 2% 2% 0.3%
Base: 5,304(CY), 5,688(PY)
109
Table 48: Favorite radio channels
Radio Channel BM Shaadi Google Jeevansaathi Yahoo AMU

Radio Mirchi 41% 39% 24% 40% 22% 37%
% Change 11% 13% -23.9% 13% -14.6% 10%
Red FM 12% 14% 20% 12% 16% 13%
% Change 4% 6% 16% 6% 13% 5%
AIR 11% 9% 15% 12% 17% 11%
% Change 3% -4.3% 9% -6.9% 7% -0.8%
Radio City 10% 12% 7% 15% 13% 11%
% Change -3.3% -0.3% -1.1% 4% -12.6% -2.0%
Suryan FM 6% 5% 8% 0.3% 8% 7%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Big FM* 7% 6% 0.7% 6% 2% 5%
% Change
AIR FM GOLD 4% 4% 10% 5% 12% 5%
% Change -25.8% -23.6% -14.6% -23.8% -6.5% -23.9%
AIR FM RAINBOW 3% 3% 8% 2% 3% 3%
% Change 0.5% 0.0% 8% 0.5% 3% 1%
Fever FM* 2% 3% 4% 4% 6% 2%
% Change
BBC 0.4% 0.3% 2% 4% 0.5% 1%
% Change -0.7% -1.2% 2% 2% 0.5% 0.0%
Base: 4,162(CY), 5,385(PY)
110
India Online 2007
Response to Online
Marketing Stimuli
Chart 50: Response to online marketing stimulus
Current Year Clicked a sponsored search ad Clicked a banner ad

Clicked a product/service e-mailer
60% 54%
54%
50% 49%
46%
41% 42%
41% 41%
40% 39%
33%
27%
17% 19% 21%
16% 17%
20%
13%
0%
Base: 5,344
Chart 36: Response to online marketing stimulus
Change from PY
30%
20%
17% 15%
20% 13%
9% 9%
10% 4%
4% 1% 2%
0%
0%
-10% -3% -4% -1% -6%

-9%
-20% -15%
-30% -30%
Base: 5,344(CY), 6,865(PY)
111
Offline Brands
Recalled
Table 49: TOM recall for brands
Brand BM Shaadi Google Jeevansaathi Yahoo AMU

Nokia 9% 8% 7% 10% 5% 8%
% Change 3% 2% 2% 4% -5.8% 2%
Sony 9% 7% 5% 8% 4% 8%
% Change 3% 2% -20.8% 4% 2% 2%
Tata 5% 4% 3% 5% 9% 5%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
LG 4% 5% 3% 7% 7% 4%
% Change 2% 0.5% -0.3% 3% 3% 0.3%
Reliance 3% 4% 3% 2% 4% 3%
% Change -0.1% 0.9% 1% -1.6% 2% 0.5%
HLL 4% 2% 0.2% 2% 3% 3%
% Change 3% 1% -3.5% -0.5% -0.6% 2%
Nike 3% 3% 4% 0.9% 5% 3%
% Change -4.0% 0.0% 3% -0.2% 3% -1.0%
Colgate 3% 2% 0.6% 3% 2% 3%
% Change 1% 0.3% 0.1% -0.9% 0.4% 0.6%
Samsung 2% 2% 1% 5% 2% 2%
% Change -0.4% -0.2% -1.9% 0.4% 2% -0.3%
Pepsi 2% 2% 4% 2% 0.4% 2%
% Change -0.4% -0.5% 2% -0.5% -0.2% -0.5%
Base: 6,486(CY), 7,421(PY)
112
Segment Wise
Detailed Tables
113
Table 1: Gender breakup
Gender BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
Male 84% 83% 85% 76% 83% 83%
Female 16% 17% 15% 24% 17% 17%
Table 2: Age group distribution
Age Group BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
13-18 yrs 6% 9% 17% 3% 19% 9%
19-24 yrs 32% 36% 41% 27% 34% 34%
25-35 yrs 44% 40% 33% 52% 30% 40%
36-45 yrs 10% 10% 7% 13% 6% 11%
46-55 yrs 5% 4% 1% 4% 9% 5%
Above 55 yrs 3% 2% 0.9% 1% 2% 2%
114
Table 3: City class - by population size
City Class BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
Upto 1 Lakh 10% 11% 12% 12% 16% 12%
1-5 Lakhs 13% 18% 15% 15% 14% 14%
5-10 Lakhs 31% 22% 34% 27% 28% 29%
Above 10 Lakhs 46% 49% 39% 46% 43% 45%
Table 4: City class - by market size
City Class BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
Metro 39% 39% 32% 36% 33% 38%
Urban uptowns 15% 15% 8% 16% 13% 14%
Emerging Towns 17% 13% 23% 15% 16% 16%
Others 29% 33% 37% 34% 38% 32%
115
Table 5: City wise distribution
Cities BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
Delhi 10% 13% 10% 15% 11% 11%
Mumbai 8% 12% 9% 10% 9% 9%
Bangalore 8% 7% 6% 9% 6% 7%
Hyderabad 8% 6% 6% 4% 6% 6%
Chennai 7% 3% 3% 2% 4% 5%
Kolkata 3% 3% 2% 2% 2% 3%
Pune 3% 3% 3% 4% 1% 3%
Ahmadabad 1% 2% 1% 1% 2% 1%
Lucknow 0.9% 2% 2% 1% 1% 1%
Coimbatore 0.9% 0.6% 0.0% 0.5% 0.7% 1%
Visakhapatanam 1% 0.6% 2% 0.8% 1% 1%
Indore 1% 1% 0.3% 0.5% 0.7% 0.9%
Nagpur 0.6% 1% 1% 2% 0.7% 0.9%
Chandigarh 0.7% 1% 1% 0.3% 1% 0.8%
Thiruvanathapuram 1% 0.1% 2% 0.5% 0.7% 0.8%
Jaipur 1% 0.7% 0.0% 2% 1% 0.7%
Bhopal 0.6% 0.5% 1% 0.8% 0.7% 0.6%
Faridabad 0.6% 0.7% 0.6% 1% 0.7% 0.6%
Ludhiana 0.7% 0.7% 0.0% 0.8% 0.4% 0.6%
Patna 0.7% 0.8% 0.3% 0.3% 0.0% 0.6%
Surat 0.5% 1% 0.3% 0.5% 1% 0.6%
Vadodara 0.5% 0.5% 0.6% 1% 1% 0.6%
Vijayavada 0.8% 0.4% 1% 0.5% 0.0% 0.6%
Bhubaneswar 0.7% 0.3% 0.6% 0.8% 0.0% 0.5%
Kochi 0.7% 0.4% 0.0% 0.8% 0.0% 0.5%
kanpur 0.4% 0.3% 0.3% 1% 0.4% 0.4%
Madurai 0.6% 0.3% 0.0% 0.0% 0.0% 0.4%
Mysore 0.4% 0.4% 0.3% 0.5% 0.7% 0.4%
Agra 0.2% 0.5% 0.6% 0.8% 0.7% 0.3%
Allahabad 0.1% 0.5% 0.3% 0.0% 0.4% 0.3%
Amritsar 0.1% 0.3% 0.6% 0.5% 0.4% 0.3%
Aurangabad 0.1% 0.3% 0.3% 0.3% 0.4% 0.3%
Cuttack 0.4% 0.2% 0.3% 0.5% 0.4% 0.3%
Dehradun 0.3% 0.7% 0.0% 0.0% 0.7% 0.3%
Goa 0.3% 0.5% 0.0% 0.0% 0.0% 0.3%
Guwahati 0.3% 0.4% 0.0% 0.3% 0.7% 0.3%
Meerut 0.3% 0.5% 0.0% 0.3% 0.4% 0.3%
Nashik 0.4% 0.4% 0.3% 0.5% 0.0% 0.3%
Rajkot 0.3% 0.5% 0.0% 0.0% 0.0% 0.3%
Tiruchirapalli 0.5% 0.1% 0.0% 0.3% 0.0% 0.3%
Jodhpur 0.1% 0.2% 0.0% 0.3% 0.4% 0.2%
Mangalore 0.3% 0.3% 0.0% 0.3% 0.0% 0.2%
Raipur 0.3% 0.1% 0.0% 0.3% 0.0% 0.2%
Ranchi 0.2% 0.3% 1% 0.3% 1% 0.2%
Assansol 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Dhanbad 0.1% 0.1% 0.3% 0.0% 0.0% 0.1%
Jabalpur 0.0% 0.4% 0.0% 0.0% 0.0% 0.1%
Solapur 0.1% 0.2% 0.3% 0.0% 0.4% 0.1%
Varanasi 0.1% 0.2% 0.0% 0.0% 1% 0.1%
Others from North India 7% 9% 14% 10% 10% 9%
Others from South India 16% 11% 19% 10% 15% 15%
Others from East India 6% 4% 5% 3% 7% 5%
Others from West India 6% 8% 5% 8% 8% 7%
116
Table 6: Region-wise break-ups
Region BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
North 17% 27% 26% 23% 24% 21%
East 11% 8% 13% 14% 15% 11%
South 50% 33% 41% 36% 34% 44%
West 22% 32% 21% 27% 27% 24%
Table 7: Preferred language of reading

Sample Base 1,947 1,924 312 364 282 6,675
English 42% 41% 42% 48% 28% 41%
Hindi 14% 23% 18% 20% 24% 17%
Tamil 9% 3% 4% 2% 6% 7%
Telugu 7% 5% 8% 4% 7% 7%
Malayalam 5% 2% 8% 3% 4% 5%
Marathi 3% 6% 3% 5% 6% 4%
Kannada 5% 4% 2% 4% 5% 4%
Gujarati 3% 5% 2% 3% 4% 3%
Bengali 3% 3% 2% 3% 3% 3%
Oriya 3% 0.8% 7% 4% 0.4% 2%
Punjabi 1% 2% 1% 2% 3% 2%
Urdu 1% 1% 0.8% 1% 1% 1%
Awadhi 0.8% 0.4% 0.8% 0.7% 1% 0.8%
Assamese 0.3% 0.4% 0.0% 0.0% 6% 0.5%
Konkani 0.4% 0.6% 0.1% 0.1% 0.0% 0.5%
Marwari 0.4% 0.6% 0.2% 0.0% 0.0% 0.4%
Bhojpuri 0.2% 0.2% 0.4% 0.0% 0.0% 0.2%
Sindhi 0.3% 0.2% 0.0% 0.0% 0.9% 0.2%
Tulu 0.1% 0.5% 0.0% 0.0% 0.0% 0.2%
Dogri 0.0% 0.1% 0.4% 0.2% 0.0% 0.1%
Haryanvi 0.2% 0.1% 0.3% 0.2% 0.0% 0.1%
Kashmiri 0.1% 0.2% 0.2% 0.0% 0.0% 0.1%
Maithili 0.0% 0.1% 0.0% 0.0% 0.2% 0.1%
Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Bundeli 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Chhattisgarhi 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Kurchi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Manipuri 0.1% 0.0% 0.1% 0.0% 0.2% 0.0%
Magahi 0.0% 0.0% 0.3% 0.0% 0.2% 0.0%
Nepali 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Sanskrit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Santhali 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Others 1% 0.3% 0.9% 0.2% 0.6% 0.5%
117
Table 8: Socio economic classification
SEC BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
SEC A 29% 26% 19% 34% 21% 26%
SEC B 31% 33% 24% 26% 28% 31%
SEC C 24% 21% 29% 21% 22% 24%
SEC D 12% 13% 17% 16% 18% 13%
SEC E 4% 8% 11% 3% 12% 6%
Table 9: Highest educational qualification
Educational Qualification BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
Up to SSC/HSC 8% 14% 15% 6% 23% 12%
College but not Graduate 21% 22% 31% 22% 19% 22%
Grad. & above - gen. 41% 39% 32% 39% 39% 39%
Grad. & above - proff. 30% 26% 22% 32% 19% 27%
Table 10: Occupational break up
Occupation BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
Unemployed 32% 36% 45% 23% 50% 36%
Employed 68% 64% 55% 77% 50% 65%
118
Table 11: Function / field of occupation
Function / Field Of Occupation BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,280 1,209 154 277 137 4,174
Marketing/Sales 16% 17% 18% 18% 14% 16%
Advertising/PR/Media 3% 4% 2% 4% 2% 3%
Finance 9% 9% 8% 6% 10% 9%
HR 3% 3% 2% 5% 2% 2%
IT/Software 18% 20% 23% 24% 12% 21%
Manufacturing 11% 11% 9% 7% 8% 11%
Administration 12% 10% 6% 8% 16% 11%
Academics 4% 3% 0.8% 7% 2% 4%
Consultancy 5% 6% 5% 4% 6% 5%
Others 19% 17% 26% 17% 29% 18%
Table 12: Head of the household
Head Of The Household BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
Head of the HH 50% 44% 41% 53% 47% 47%
Not head of the HH 50% 56% 59% 47% 53% 53%
Table 13: Monthly family income
Monthly Family Income BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,716 1,665 248 314 234 5,765
Upto 5K 12% 12% 18% 9% 21% 13%
5-10K 22% 24% 24% 24% 26% 25%
10-20K 27% 27% 31% 25% 28% 26%
20-30K 14% 13% 10% 15% 9% 13%
30-50K 12% 9% 7% 9% 5% 10%
50-75K 4% 5% 2% 4% 3% 4%
75-100K 3% 3% 3% 10% 4% 4%
Above 100K 6% 7% 5% 5% 5% 6%
119
Table 14: Most expensive vehicle owned by the household
Vehicle Owned BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
Bi-Cycle 6% 5% 10% 5% 14% 7%
Motor-Cycle/Scooter 47% 44% 37% 44% 38% 45%
Small Car (Up to Rs.4 lakhs) 17% 19% 17% 16% 14% 17%
Mid-Size Car (Rs.4 to 8 lakhs) 9% 10% 7% 8% 13% 8%
Premium/Luxury Car (Above Rs.8
1% 2% 2% 0.8% 3% 2%
lakhs)
Others 1% 0.8% 1% 1% 2% 1%
Don't own a vehicle 18% 20% 26% 24% 17% 20%
Table 15: Ownership of credit cards (individually)
Credit Cards Owned BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
Single Card 19% 18% 13% 21% 13% 18%
Multiple Cards 18% 15% 11% 15% 12% 15%
No Credit Card 64% 67% 76% 63% 75% 67%
120
Table 16: Household asset ownership
Assets BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
Color TV 94% 94% 88% 95% 90% 93%
Mobile Phone 92% 91% 87% 94% 86% 90%
Bank Account 86% 84% 71% 85% 79% 82%
Fridge 77% 78% 65% 81% 68% 75%
Cable TV/DTH 74% 74% 66% 71% 71% 73%
Computer/Laptop 70% 69% 64% 66% 65% 68%
Camera 68% 66% 60% 67% 65% 65%
Landline Phone 64% 63% 60% 61% 61% 62%
Life Insurance 63% 62% 50% 60% 60% 60%
Home 61% 59% 58% 58% 55% 58%
Debit Card 61% 58% 45% 60% 48% 56%
Music System/DVD/MP3 59% 58% 52% 56% 52% 56%
Washing Machine 56% 56% 56% 64% 57% 55%
Credit Card 40% 35% 29% 36% 32% 36%
Fixed Deposits 37% 36% 28% 28% 34% 34%
Med. Insurance/CGHS 35% 32% 28% 32% 35% 32%
Air Conditioner 26% 24% 22% 20% 26% 24%
Microwave 26% 24% 22% 22% 28% 24%
Mutual Funds 23% 23% 15% 20% 21% 22%
Video Camera 22% 21% 23% 17% 32% 21%
Demat Account 23% 23% 15% 20% 18% 20%
Share of Companies 21% 21% 13% 17% 16% 19%
IPod 11% 13% 9% 8% 18% 12%
Chit Fund Deposits 10% 6% 10% 5% 4% 8%
Table 17: Current loan liabilities
Loan Liabilities BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
Home Loan 41% 44% 46% 47% 53% 43%
Car Loan 12% 12% 11% 13% 10% 12%
Two-wheeler Loan 14% 15% 17% 11% 13% 15%
Education Loan 10% 9% 9% 6% 8% 10%
Business Loan 5% 4% 4% 0.9% 4% 4%
Personal Loan 26% 20% 13% 20% 15% 22%
Consumer Durables 3% 3% 5% 2% 1% 3%
Other 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%
None of Above 9% 8% 13% 11% 8% 9%
121
Table 18: Years of experience in using internet
Experience BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
Less Than 6 Months 6% 8% 10% 4% 10% 8%
6 Months-1 year 7% 8% 7% 7% 11% 9%
1-2 years 13% 13% 23% 12% 23% 15%
2-5 years 30% 27% 29% 22% 22% 27%
5-6 years 14% 14% 9% 14% 12% 13%
6 years and above 31% 29% 21% 41% 23% 29%
Table 19: Place of accessing internet
Place Of Access BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
Home 62% 62% 56% 60% 59% 61%
Place of work 83% 79% 78% 84% 82% 81%
Cyber cafe 55% 50% 49% 54% 54% 51%
In transit 9% 6% 7% 5% 9% 7%
Table 20: Type of internet connection at home
Type Of Internet Connection BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,209 1,222 191 211 157 4,050
Regular Dial Up 14% 14% 19% 18% 14% 15%
Broadband Dial Up 28% 28% 24% 29% 24% 27%
24 Hrs Broadband 32% 33% 31% 28% 32% 33%
Mobile Connection 6% 7% 10% 6% 6% 7%
Wi Fi Connection 0.9% 1% 2% 2% 3% 1%
Cable 11% 10% 8% 6% 10% 10%
Lease/Dedicated line 0.8% 0.6% 0.0% 0.4% 0.8% 0.5%
Others 2% 1% 2% 6% 1% 2%
Don't Know 5% 6% 4% 6% 9% 5%
122
Table 21: Type of internet connection at office
Type Of Internet Connection BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,624 1,556 239 300 225 5,447
Regular Dial Up 5% 7% 4% 5% 9% 6%
Broadband Dial Up 27% 23% 24% 22% 19% 24%
24 Hrs Broadband 34% 35% 30% 34% 33% 34%
Mobile Connection 2% 2% 3% 3% 3% 2%
Wi Fi Connection 2% 3% 2% 3% 3% 3%
Cable 7% 5% 14% 5% 8% 7%
Lease/Dedicated line 7% 7% 6% 15% 4% 7%
Others 2% 2% 2% 2% 0.4% 2%
Don't Know 13% 16% 17% 13% 22% 16%
Table 22: Service provider subscribed to at home
Service Provider BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,209 1,222 191 211 157 4,050
VSNL / Tata 11% 9% 10% 8% 12% 10%
BSNL/Sancharnet 34% 34% 35% 30% 35% 35%
MTNL 3% 8% 6% 6% 3% 5%
Reliance 6% 4% 5% 4% 2% 5%
Sify 7% 6% 6% 6% 7% 7%
Spectranet 0.2% 0.2% 0.3% 0.1% 0.8% 0.2%
Airtel/Bharti 17% 20% 16% 23% 13% 18%
Local Cable Operator 10% 8% 6% 8% 8% 9%
Others 7% 6% 10% 13% 14% 8%
Don't Know 4% 4% 5% 3% 5% 4%
123
Table 23: Service provider subscribed to at office
Service Provider BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,624 1,556 239 300 225 5,447
VSNL / Tata 11% 12% 7% 11% 12% 11%
BSNL/Sancharnet 29% 27% 28% 33% 26% 28%
MTNL 3% 5% 4% 3% 6% 4%
Reliance 6% 7% 4% 4% 6% 6%
Sify 5% 4% 9% 2% 3% 4%
Spectranet 0.4% 0.2% 0.4% 0.0% 0.6% 0.3%
Airtel/Bharti 19% 18% 11% 19% 10% 17%
Local Cable Operator 5% 4% 2% 5% 4% 5%
Others 6% 6% 13% 7% 15% 8%
Don't Know 15% 17% 21% 16% 19% 17%
Table 24: Frequency of accessing internet from home
Frequency BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,162 1,191 182 207 149 3,905
Over 5 times a Day 28% 29% 29% 36% 15% 28%
2-5 times a Day 29% 28% 23% 25% 37% 28%
Once Daily 32% 31% 37% 27% 27% 31%
Once In 2-3 Days 7% 8% 7% 8% 12% 8%
Once a Week 4% 3% 3% 5% 8% 4%
1-3 times a Month 0.7% 0.4% 0.2% 0.0% 1% 0.6%
Once in More than a Month 0.2% 2% 0.5% 0.0% 0.9% 0.8%
Table 25: Frequency of accessing internet from office
Frequency BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,481 1,444 211 275 191 4,947
Over 5 times a Day 43% 43% 47% 48% 18% 42%
2-5 times a Day 27% 23% 19% 19% 24% 24%
Once Daily 21% 23% 26% 21% 40% 23%
Once In 2-3 Days 5% 6% 5% 8% 8% 6%
Once a Week 3% 3% 4% 3% 5% 3%
1-3 times a Month 1% 1% 0.7% 2% 1% 1%
Once in More than a Month 0.9% 1% 0.5% 0.1% 4% 1%
124
Table 26: Time of the day accessing internet from home
Time BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,147 1,170 179 205 141 3,843
Before 9.00 AM 7% 5% 1% 4% 6% 6%
9.00 AM-12.00 Noon 8% 7% 15% 10% 5% 8%
12.00 Noon - 3.00 PM 6% 6% 5% 4% 5% 6%
3.00 PM-6.00 PM 4% 6% 4% 4% 20% 5%
6.00 PM - 9.00 PM 16% 15% 17% 15% 19% 17%
9.00 PM - 12.00 Midnight 38% 39% 35% 31% 28% 36%
After 12.00 Midnight 3% 4% 3% 3% 3% 3%
Throughout the Day 20% 21% 20% 28% 15% 20%
Table 27: Time of the day accessing internet from office
Time BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,479 1,445 213 273 190 4,955
Before 9.00 AM 2% 3% 3% 0.0% 1% 2%
9.00 AM-12.00 Noon 21% 19% 20% 16% 21% 21%
12.00 Noon - 3.00 PM 22% 21% 15% 22% 19% 20%
3.00 PM-6.00 PM 13% 13% 13% 13% 16% 13%
6.00 PM - 9.00 PM 7% 7% 13% 5% 9% 7%
9.00 PM - 12.00 Midnight 5% 2% 3% 3% 13% 4%
After 12.00 Midnight 1% 1% 2% 0.4% 2% 1%
Throughout the Day 29% 34% 32% 40% 20% 31%
Table 28: Duration of internet usage from home
Duration BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,159 1,182 178 206 145 3,881
Less than 30 Minutes 12% 9% 9% 9% 19% 11%
30 to 60 Minutes 26% 24% 20% 22% 24% 25%
1-2 Hours 34% 37% 41% 33% 26% 36%
2-5 Hours 21% 22% 21% 24% 29% 21%
5-8 Hours 5% 4% 6% 4% 1% 4%
More than 8 Hours 2% 3% 4% 7% 1% 4%
125
Table 29: Duration of internet usage from office

Sample Base 1,455 1,403 207 272 192 4,839
30 to 60 Minutes 24% 23% 19% 25% 27% 24%
1-2 Hours 26% 24% 29% 29% 30% 26%
2-5 Hours 19% 18% 19% 16% 20% 18%
5-8 Hours 8% 10% 6% 7% 4% 8%
More than 8 Hours 8% 7% 12% 8% 3% 8%
Table 30: Duration of internet usage during weekdays

Sample Base 1,761 1,730 279 331 247 6,009
30 to 60 Minutes 16% 16% 18% 12% 20% 16%
1-2 Hours 29% 35% 32% 29% 27% 31%
2-5 Hours 30% 26% 27% 28% 34% 28%
5-8 Hours 9% 9% 14% 10% 5% 9%
More than 8 Hours 9% 10% 6% 13% 8% 10%
Table 31: Duration of internet usage during weekends

Sample Base 1,600 1,583 248 293 222 5,427
30 to 60 Minutes 14% 13% 17% 16% 19% 15%
1-2 Hours 29% 30% 29% 28% 24% 29%
2-5 Hours 25% 27% 24% 26% 20% 25%
5-8 Hours 13% 10% 13% 9% 20% 11%
More than 8 Hours 10% 12% 11% 12% 11% 11%
126
Table 32: Duration of PC usage from home

Sample Base 1,271 1,272 194 212 161 4,185
30 to 60 Minutes 18% 19% 17% 18% 18% 19%
1-2 Hours 38% 37% 36% 36% 39% 37%
2-5 Hours 25% 23% 20% 21% 21% 23%
5-8 Hours 7% 7% 14% 5% 11% 8%
More than 8 Hours 5% 6% 8% 12% 3% 6%
Table 33: Duration of PC usage from office

Sample Base 1,525 1,465 220 282 207 5,079
30 to 60 Minutes 7% 9% 11% 6% 11% 8%
1-2 Hours 14% 15% 14% 15% 33% 15%
2-5 Hours 25% 20% 17% 22% 12% 21%
5-8 Hours 28% 27% 29% 23% 27% 29%
More than 8 Hours 23% 25% 26% 29% 15% 23%
Table 34: Time spent by internet users on watching TV
Time Spent BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,744 1,722 266 322 249 5,933
30 to 60 Minutes 29% 25% 25% 28% 30% 27%
1-2 Hours 42% 45% 38% 42% 38% 43%
2-5 Hours 13% 13% 11% 15% 13% 12%
5-8 Hours 1% 1% 2% 0.1% 0.8% 1%
More than 8 Hours 0.8% 0.5% 0.7% 0.4% 1% 0.7%
127
Table 35: Time spent by internet users on reading newspaper

Sample Base 1,781 1,753 276 334 247 6,053
30 to 60 Minutes 41% 40% 38% 48% 31% 41%
1-2 Hours 12% 11% 15% 11% 14% 12%
2-5 Hours 0.6% 0.7% 1% 0.5% 9% 1%
5-8 Hours 0.1% 0.2% 0.3% 0.0% 0.3% 0.1%
More than 8 Hours 0.2% 0.0% 0.5% 0.0% 0.0% 0.1%
Table 36: Time spent by internet users on listening to radio

Sample Base 1,223 1,192 183 228 169 4,118
30 to 60 Minutes 26% 27% 30% 27% 21% 27%
1-2 Hours 19% 20% 20% 24% 20% 20%
2-5 Hours 5% 6% 7% 4% 12% 6%
5-8 Hours 1% 1% 0.8% 0.0% 3% 1%
More than 8 Hours 2% 2% 1% 0.3% 12% 2%
Table 37: Professional activities
Professional Activities BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,943 1,928 452 312 364 6,683
Emailing - work related 90% 85% 87% 84% 88% 87%
Job Search 92% 94% 93% 99% 90% 94%
Check business/Financial news 35% 34% 31% 25% 40% 34%
Look for Seminar/workshops 28% 28% 29% 26% 29% 28%
Search work related info 58% 54% 52% 45% 53% 53%
Business/prof. networking 32% 30% 29% 30% 32% 31%
Check business travel info. 35% 37% 34% 48% 41% 38%
Instant messaging 77% 82% 81% 98% 80% 83%
None of the Above 0.4% 0.2% 0.8% 0.0% 0.7% 0.3%
128
Table 38: Personal activities
Personal Activities BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,943 1,928 452 312 364 6,683
Emailing - personal 94% 89% 85% 86% 93% 90%
Dating/Friendship 71% 77% 77% 98% 69% 78%
Check personal travel info. 53% 50% 54% 37% 52% 51%
Chatting 64% 70% 71% 64% 62% 66%
Matrimonial search 100% 100% 100% 100% 100% 100%
Share pictures 45% 47% 50% 42% 50% 46%
Check news 77% 81% 82% 99% 78% 83%
Check health & lifestyle info 36% 35% 29% 31% 37% 35%
Check Sports 77% 81% 81% 99% 75% 83%
Astrology 65% 70% 65% 98% 70% 73%
Check cinema content 34% 36% 34% 29% 25% 33%
Check hobby related info 33% 35% 35% 30% 31% 34%
Social networking/communities 58% 66% 67% 98% 63% 69%
Search for product information 52% 45% 48% 45% 49% 47%
None of the above 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Table 39: Downloading activities
Downloading Activities BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
Music 76% 82% 99% 74% 98% 83%
Online games 73% 79% 99% 71% 99% 80%
Mobile contents 70% 76% 98% 70% 95% 77%
Educational / Learning material 61% 67% 97% 67% 96% 71%
Screensavers/wallpapers 51% 52% 44% 45% 54% 51%
Adult content 23% 25% 21% 23% 23% 23%
Movies 36% 36% 34% 31% 34% 36%
None of the above 6% 3% 0.0% 7% 0.2% 4%
129
Table 40: E-commerce related activities
E-Commerce Related Activities BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,929 1,907 310 359 282 6,622
E-greetings 67% 66% 58% 73% 59% 66%
Net telephony 17% 19% 18% 15% 12% 18%
Online bill payment 30% 30% 19% 28% 29% 28%
Book air tickets 28% 28% 24% 30% 28% 27%
Book train tickets 34% 33% 31% 36% 37% 34%
Book hotels 10% 11% 15% 10% 15% 11%
Buy non-travel products 31% 30% 16% 31% 17% 27%
Net banking 39% 38% 30% 33% 33% 36%
Check real estate info 57% 65% 98% 63% 94% 67%
Check financial info 64% 73% 98% 67% 95% 74%
Online stock trading 19% 19% 15% 16% 17% 17%
None of these 5% 4% 0.0% 5% 2% 4%
Table 41: Online shopping
Online Shopping BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,943 1,928 452 312 364 6,683
Searched only 41% 45% 39% 63% 46% 47%
Both searched and bought 53% 50% 54% 37% 48% 49%
Neither searched nor bought 5% 5% 7% 0.4% 6% 5%
Table 42: Blogging activities
Blogging Activities BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,943 1,928 452 312 364 6,683
Check / read blogs at least once a week 28% 29% 31% 24% 24% 28%
Check / read blogs less than once a week 6% 5% 4% 5% 4% 5%
Comment on blog post at least once a week 12% 14% 15% 12% 14% 13%
Comment on blog post less than once a
4% 3% 3% 4% 4% 3%
week
Have a blog site of my own 8% 8% 14% 7% 8% 9%

None of the above 63% 61% 61% 68% 68% 62%
130
Table 43: Member of an online community
Member Of An Online Community BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
Not-members 55% 55% 56% 54% 52% 55%
Members 45% 45% 44% 46% 48% 45%
Table 44: Membership by type of online community
Membership By Type Of Online BM Shaadi Google Jeevansaathi Yahoo AMU

Community
Sample Base 1,947 1,924 312 364 282 6,675
Not a member of any online 55% 55% 56% 54% 52% 55%
Computers & Internet 5% 6% 6% 4% 15% 6%
Alumni & Schools 8% 6% 4% 8% 3% 6%
Romance & Relationships 6% 5% 3% 7% 4% 5%
Music 3% 3% 4% 3% 2% 3%
Business / Professional community 3% 4% 2% 3% 3% 3%
Games 3% 3% 2% 3% 4% 3%
Schools & Education 3% 2% 3% 3% 4% 2%
Arts & Entertainment 2% 3% 3% 2% 3% 2%
Individuals 3% 2% 4% 2% 0.2% 2%
Cultures & Community 1% 2% 4% 3% 2% 2%
Company 1% 1% 1% 2% 0.5% 1%
Religion & Beliefs 1% 1% 0.3% 1% 0.9% 1%
Travel 0.6% 1% 1% 1% 3% 1%
Science & History 0.4% 1% 2% 2% 1% 0.9%
Health, Wellness & Fitness 0.7% 0.8% 2% 0.9% 0.4% 0.8%
Family & Home 0.9% 0.4% 0.4% 0.7% 1% 0.7%
Automotive 0.2% 0.9% 1% 0.4% 0.3% 0.6%
Fashion & Beauty 0.7% 0.6% 0.6% 0.5% 1% 0.6%
Countries & Regional 0.6% 0.5% 0.5% 0.0% 0.4% 0.4%
Recreation & Sports 0.5% 0.3% 0.0% 0.0% 0.2% 0.4%
Hobbies & Crafts 0.0% 0.6% 0.6% 0.5% 0.0% 0.3%
Cities & Neighborhoods 0.3% 0.2% 0.0% 0.0% 0.5% 0.2%
Gay, Lesbian & Bi 0.3% 0.3% 0.0% 0.1% 0.7% 0.2%
Government & Politics 0.3% 0.1% 0.0% 0.0% 0.2% 0.2%
Pets & Animals 0.3% 0.1% 0.0% 0.0% 0.3% 0.2%
Food, Drink & Wine 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%
131
Table 45: Usage of other language websites
Other Language Websites BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
Use other language websites 13% 15% 15% 18% 14% 15%
Use only English websites 87% 85% 85% 82% 86% 85%
Table 46: Online activities desired in other languages
Online Activities BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
Email 67% 68% 69% 70% 62% 68%
Chatting 53% 55% 58% 47% 49% 54%
Entertainment 52% 52% 47% 43% 49% 51%
Search information 39% 38% 34% 33% 35% 37%
Online news 35% 36% 35% 38% 35% 36%
Online learning / education 36% 34% 41% 27% 37% 35%
Astrology 29% 29% 26% 35% 22% 29%
Matrimony 28% 24% 12% 31% 17% 24%
Online shopping 23% 23% 23% 24% 17% 23%
Travel related information 21% 21% 20% 18% 16% 20%
Not Interested 15% 16% 18% 17% 21% 15%
Blog 15% 16% 14% 13% 10% 15%
Table 47: Problems faced while surfing the internet
Problems BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,947 1,924 312 364 282 6,675
Difficult to connect 36% 36% 39% 38% 33% 36%
Slow website opening 68% 61% 65% 65% 57% 63%
Cumbersome navigation 15% 14% 17% 15% 10% 14%
Unsolicited ads/pop-ups 50% 46% 34% 55% 25% 44%
Lack of response to queries 27% 29% 30% 28% 27% 29%
Spam / junk mails 55% 53% 48% 60% 38% 51%
Virus / spyware 58% 51% 58% 58% 41% 53%
Lack of local language content 10% 9% 11% 16% 16% 11%
Never faced any problem 7% 8% 8% 7% 15% 8%
Others 1% 1% 2% 1% 2% 1%
132
Table 48: Top of mind unaided recall - all websites

Sample Base 1,898 1,884 304 354 279 6,522
Yahoo 27% 31% 23% 32% 59% 30%
Google 32% 27% 53% 33% 23% 29%
Rediff 13% 10% 4% 13% 4% 11%
Orkut 5% 4% 2% 3% 2% 4%
Gmail 3% 3% 3% 4% 0.6% 3%
Hotmail 2% 2% 0.3% 3% 0.5% 2%
Indiatimes 2% 2% 0.0% 2% 1% 1%
Funmaza 0.1% 0.0% 0.0% 0.0% 0.0% 0.7%
Sify 0.9% 0.3% 2% 0.0% 0.1% 0.6%
Contest2win 0.5% 1% 0.0% 0.4% 0.0% 0.6%
Ebay 0.5% 0.9% 0.0% 0.2% 0.0% 0.5%
MSN 0.2% 1% 0.5% 0.0% 0.7% 0.5%
Moneycontrol 0.2% 0.2% 0.0% 0.0% 0.0% 0.4%
Microsoft 0.4% 0.8% 0.1% 0.1% 0.0% 0.4%
India 0.4% 0.3% 0.5% 0.0% 0.5% 0.4%
Monster 0.3% 0.2% 0.0% 0.0% 0.0% 0.3%
Naukri 0.3% 0.3% 0.4% 0.5% 0.0% 0.3%
Nokia 0.1% 0.4% 0.0% 0.0% 0.5% 0.3%
Santabanta 0.3% 0.3% 0.0% 0.6% 0.0% 0.3%
Sharekhan 0.1% 0.0% 0.0% 0.0% 0.0% 0.3%
Wikipedia 0.6% 0.2% 0.0% 0.0% 0.0% 0.3%
India games 0.0% 1% 0.0% 0.0% 0.0% 0.3%
You tube 0.3% 0.2% 0.0% 0.0% 0.1% 0.3%
Cricinfo 0.1% 0.3% 0.0% 0.0% 0.0% 0.2%
Espnstar 0.1% 0.5% 0.0% 0.2% 0.0% 0.2%
Freshersworld 0.6% 0.0% 0.0% 0.0% 0.0% 0.2%
Howstuffworks 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%
ICICIDirect 0.0% 0.3% 0.0% 0.0% 0.0% 0.2%
IRCTC 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%
NDTV 0.2% 0.3% 0.0% 0.1% 0.0% 0.2%
Raaga 0.0% 0.6% 0.0% 0.0% 0.0% 0.2%
Timesjob 0.3% 0.2% 0.1% 0.0% 0.0% 0.2%
WWE 0.0% 0.1% 0.0% 0.0% 0.0% 0.2%
Ebizel 0.5% 0.1% 0.0% 0.0% 0.0% 0.2%
Makemytrip 0.2% 0.4% 0.0% 0.2% 0.0% 0.2%
Bharatmatrimony 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%
BSNL 0.2% 0.0% 0.0% 0.0% 0.1% 0.1%
Economictimes 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Hi5 0.0% 0.0% 0.0% 0.7% 0.0% 0.1%
Hpindia 0.0% 0.1% 0.0% 0.1% 0.0% 0.1%
ICICIbank 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%
Indiabulls 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Indiafm 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%
Indiainfoline 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Manoramaonline 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Reliance 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Samachar 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
133
Sony 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Timesofindia 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Zapak 0.1% 0.2% 0.0% 0.0% 0.5% 0.1%
123Greetings 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Amazon 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
BBC 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
CBSE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Download 0.0% 0.0% 0.0% 0.0% 0.4% 0.0%
HDFC 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Indiamart 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Indianexpress 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indianrailways 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
NSEindia 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Shaadi 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
VSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Rcm business 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Yatra 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Mail2 web 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Airtel 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 9% 11% 12% 8% 7% 10%
134
Table 49: Most used website - all websites

Sample Base 1,934 1,913 311 359 281 6,630
Google 32% 29% 60% 33% 22% 30%
Yahoo 25% 27% 17% 27% 63% 27%
Rediff 14% 10% 4% 12% 4% 12%
Orkut 6% 7% 6% 5% 3% 6%
Gmail 4% 4% 5% 4% 1% 4%
Hotmail 1% 2% 0.2% 3% 0.5% 2%
Indiatimes 0.7% 0.9% 0.0% 2% 0.4% 1%
Sify 0.3% 0.7% 2% 0.0% 0.0% 0.6%
Ebay 0.4% 1% 0.0% 0.0% 0.0% 0.5%
Moneycontrol 0.4% 1% 0.0% 0.7% 0.0% 0.5%
Naukri 0.5% 0.9% 0.0% 0.9% 0.3% 0.5%
Contest2win 0.5% 0.6% 0.0% 1% 0.0% 0.5%
Wikipedia 0.9% 0.2% 0.0% 0.0% 0.0% 0.4%
MSN 0.0% 0.6% 0.2% 0.0% 0.8% 0.3%
Nseindia 0.3% 0.3% 0.0% 0.0% 0.0% 0.3%
Download 0.4% 0.2% 0.0% 0.5% 0.0% 0.2%
Icicibank 0.2% 0.1% 0.0% 0.0% 0.0% 0.2%
Icicidirect 0.2% 0.4% 0.0% 0.0% 0.1% 0.2%
Monster 0.2% 0.2% 0.0% 0.1% 0.0% 0.2%
Santabanta 0.2% 0.1% 0.0% 0.9% 0.0% 0.2%
Timesjob 0.5% 0.1% 0.0% 0.0% 0.0% 0.2%
WWE 0.1% 0.1% 0.0% 0.0% 0.0% 0.2%
Youtube 0.2% 0.3% 0.5% 0.0% 0.1% 0.2%
Bseindia 0.2% 0.3% 0.0% 0.0% 0.0% 0.2%
Raaga 0.1% 0.0% 0.0% 1% 0.0% 0.1%
Sharekhan 0.0% 0.1% 0.1% 0.0% 0.0% 0.1%
Espnstar 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Others 12% 13% 5% 10% 6% 13%
Table 50: Preferred website for emailing

Sample Base 1,947 1,924 312 364 282 6,675
Yahoo 52% 52% 55% 49% 81% 53%
Gmail 22% 22% 27% 22% 5% 21%
Rediff 20% 16% 11% 19% 6% 18%
Hotmail 4% 7% 4% 5% 4% 5%
Sify 0.9% 0.9% 0.6% 0.3% 2% 1%
Indiatimes 0.9% 0.9% 0.0% 1% 0.4% 0.8%
Sancharnet/BSNL 0.3% 0.4% 0.0% 3% 1% 0.7%
VSNL 0.6% 0.1% 1% 0.0% 0.3% 0.4%
Lycos 0.0% 0.3% 0.2% 0.0% 0.0% 0.1%
AOL 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
135
Table 51: Multiple user shares of email websites

Sample Base 1,947 1,924 312 364 282 6,675
AOL 3% 4% 4% 5% 4% 3%
Gmail 66% 62% 63% 62% 42% 61%
Hotmail 38% 44% 41% 40% 36% 40%
Indiatimes 21% 23% 16% 21% 13% 20%
Lycos 2% 3% 3% 3% 1% 2%
Rediff 67% 63% 53% 61% 52% 62%
Sancharnet/BSNL 7% 6% 9% 8% 10% 8%
Sify 16% 14% 15% 12% 22% 15%
VSNL 5% 4% 10% 3% 7% 5%
Yahoo 92% 91% 91% 89% 96% 91%
Others 5% 5% 4% 7% 4% 5%
Table 52: Number of email accounts and average per capita email Ids
Number of email ids BM Shaadi Google Jeevansaathi Yahoo AMU
Sample Base 1947 1924 312 364 282 6675
1 email id 9% 10% 16% 15% 19% 12%
2 email ids 23% 24% 21% 22% 28% 24%
3 email ids 30% 27% 32% 31% 23% 28%
4 email ids 19% 20% 12% 13% 12% 18%
5 or more email ids 19% 18% 20% 19% 18% 18%
Average email ids 330% 330% 320% 310% 300% 320%
136
Table 53: Preferred website for job search

Sample Base 1,799 1,798 310 328 277 6,264
Naukri 39% 43% 15% 44% 17% 36%
Monster 32% 31% 14% 25% 26% 28%
Timesjobs 14% 13% 7% 21% 4% 13%
Google 3% 2% 50% 3% 4% 6%
Yahoo 0.6% 1% 2% 0.0% 42% 4%
Rediff 0.8% 1% 0.2% 1% 2% 2%
Indiatimes 2% 1% 0.3% 0.3% 2% 2%
Freshersworld 1% 0.9% 0.6% 1% 1% 1%
Jobs 0.9% 0.8% 3% 0.3% 0.4% 1%
Jobsahead 1% 1% 0.5% 0.7% 0.0% 1%
Jobsearch 0.5% 0.3% 0.0% 0.0% 0.1% 0.7%
Jobstreet 0.5% 0.4% 0.0% 0.0% 0.7% 0.7%
Clickjobs 1% 0.1% 2% 0.2% 0.0% 0.5%
Jobsindia 0.2% 0.3% 0.0% 0.1% 0.5% 0.2%
Devnetjobs 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%
Others 3% 4% 6% 4% 0.7% 5%
137
Table 54: Preferred website for mobile content

Sample Base 1,352 1,427 301 241 264 5,065
Yahoo 12% 11% 7% 12% 72% 15%
Rediff 15% 12% 2% 12% 5% 12%
Google 5% 7% 76% 11% 6% 11%
Nokia 10% 12% 1% 10% 2% 9%
Indiatimes 7% 8% 5% 15% 1% 7%
Mobile9 5% 5% 1% 2% 0.0% 4%
Ringtones 4% 3% 0.5% 3% 0.8% 4%
Hutch 4% 4% 0.1% 2% 0.7% 3%
Airtel 4% 3% 0.1% 2% 2% 3%
Funmaza 2% 3% 0.2% 5% 1% 2%
Mobango 2% 2% 1% 3% 0.8% 2%
Sify 2% 2% 0.0% 1% 0.8% 2%
Zedge 2% 1% 0.0% 3% 0.6% 2%
Santabanta 0.7% 2% 0.0% 0.4% 0.0% 0.9%
Sonyericsson 1% 0.6% 0.6% 2% 0.2% 0.9%
Mobileringtones 2% 0.5% 0.0% 0.1% 0.0% 0.7%
R World 1% 0.5% 0.6% 2% 0.0% 0.7%
Motozone 0.9% 0.5% 0.0% 0.7% 0.0% 0.7%
Games 0.3% 1% 0.1% 0.2% 0.7% 0.7%
Cooltoad 1% 0.5% 0.1% 0.3% 0.0% 0.6%
Freeringtones 0.6% 1% 0.0% 0.3% 0.0% 0.6%
Tagtag 0.3% 0.9% 0.0% 1% 0.0% 0.6%
Masti4India 0.6% 0.5% 0.0% 0.3% 0.0% 0.5%
Mauj 0.2% 1% 0.0% 0.1% 2% 0.5%
Download 0.4% 0.6% 0.1% 2% 0.0% 0.4%
MSN 0.2% 0.4% 0.3% 0.6% 0.1% 0.4%
Papuyaar 0.5% 0.1% 0.0% 0.0% 0.0% 0.4%
Samsungmobile 0.5% 0.5% 0.8% 0.0% 0.0% 0.4%
Cellebrum 0.2% 0.5% 0.0% 0.0% 0.0% 0.3%
Hungama 0.6% 0.3% 0.0% 0.0% 0.0% 0.3%
Getjar 0.4% 0.2% 0.0% 0.0% 0.0% 0.3%
Raaga 0.3% 0.2% 0.1% 0.0% 0.0% 0.2%
Zapak 0.3% 0.3% 0.0% 0.1% 0.1% 0.2%
Idea 0.3% 0.0% 0.0% 0.2% 0.0% 0.2%
BSNL 0.1% 0.3% 0.0% 0.0% 0.0% 0.2%
Indiafm 0.0% 0.5% 0.0% 0.0% 0.0% 0.1%
Dotsis 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Apniisp 0.1% 0.4% 0.0% 0.0% 0.0% 0.1%
Others 15% 13% 4% 8% 4% 15%
138
Table 55: Preferred website for sports

Sample Base 1,454 1,444 302 241 271 5,249
Espnstarsports 28% 38% 10% 33% 14% 28%
Yahoo 10% 8% 2% 11% 75% 13%
Cricinfo 14% 12% 0.5% 12% 0.8% 10%
Google 6% 4% 81% 7% 2% 10%
Rediff 9% 6% 0.7% 7% 2% 8%
Sports 5% 3% 0.6% 6% 0.0% 6%
Indiatimes 4% 3% 0.9% 3% 0.9% 3%
NDTV 3% 2% 0.0% 4% 0.7% 2%
Sify 3% 2% 0.2% 2% 0.5% 2%
Tensports 2% 4% 0.1% 0.6% 0.5% 2%
WWE 2% 2% 0.9% 1% 0.6% 2%
Cricketnext 2% 3% 0.9% 2% 0.0% 2%
MSN 2% 0.9% 0.0% 0.6% 0.5% 1%
Timesofindia 0.8% 0.5% 0.0% 0.0% 0.0% 0.7%
CNN 0.2% 0.8% 0.0% 0.0% 0.7% 0.6%
BBC Sports 0.8% 0.6% 0.0% 0.1% 0.0% 0.5%
DD Sports 0.5% 0.7% 0.0% 2% 0.0% 0.5%
Iccworldcup 0.4% 0.7% 0.5% 0.9% 0.4% 0.5%
Khel 0.5% 0.5% 0.0% 0.5% 0.6% 0.4%
Cricbuzz 0.2% 0.2% 0.5% 0.0% 0.0% 0.2%
Zeesports 0.1% 0.3% 0.0% 0.1% 0.0% 0.2%
Others 7% 9% 2% 9% 1% 8%
139
Table 56: Preferred website for travel products

Sample Base 1,374 1,435 301 241 265 5,083
Yatra 17% 20% 2% 11% 15% 15%
Makemytrip 17% 19% 3% 15% 2% 14%
Google 9% 6% 87% 15% 5% 13%
IRCTC 16% 13% 1% 19% 5% 13%
Yahoo 5% 4% 2% 10% 67% 10%
Rediff 4% 4% 2% 3% 2% 6%
Travel 3% 2% 2% 6% 0.7% 3%
Indiatimes 4% 3% 0.1% 4% 0.5% 3%
Travelguru 2% 3% 0.1% 3% 0.7% 2%
Airdeccan 2% 2% 0.0% 2% 0.0% 1%
Cleartrip 1% 2% 0.0% 0.7% 0.0% 1%
Airindia 0.7% 3% 0.0% 0.1% 0.0% 1%
Sify 1% 0.2% 0.0% 0.0% 0.5% 0.9%
MSN 0.2% 0.3% 0.0% 0.6% 0.1% 0.8%
Travel India 2% 0.3% 0.0% 2% 0.0% 0.8%
Tours 0.8% 0.6% 0.0% 0.5% 0.0% 0.8%
Rajtravels 0.5% 2% 0.0% 0.4% 0.0% 0.8%
Jetairways 0.4% 1% 0.0% 0.9% 0.1% 0.7%
Goair 0.9% 0.7% 0.1% 0.0% 0.0% 0.5%
Spicejet 0.2% 0.9% 0.1% 0.3% 0.6% 0.4%
Indianairlines 0.5% 0.2% 0.3% 0.5% 0.0% 0.3%
Indiatravels 0.6% 0.1% 0.0% 0.3% 0.0% 0.3%
Hotels 0.1% 0.8% 0.0% 0.1% 0.1% 0.3%
Flykingfisher 0.1% 0.4% 0.0% 0.1% 0.0% 0.2%
KSRTC 0.2% 0.1% 0.0% 0.0% 0.0% 0.2%
Thomascook 0.2% 0.2% 0.0% 0.0% 0.0% 0.2%
Travelocity 0.2% 0.1% 0.0% 2% 0.0% 0.2%
Incredibleindia 0.3% 0.3% 0.0% 0.0% 0.1% 0.2%
Sitatours 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Airsahara 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 10% 11% 1% 7% 0.5% 10%
140
Table 57: Preferred website for matrimony

Sample Base 1,947 1,924 312 364 282 6,675
Bharatmatrimony 100% 0.0% 0.0% 0.0% 0.0% 29%
Shaadi 0.0% 100% 0.0% 0.0% 0.0% 28%
Google 0.0% 0.0% 100% 0.0% 0.0% 6%
Jeevansaathi 0.0% 0.0% 0.0% 100% 0.0% 6%
Yahoo 0.0% 0.0% 0.0% 0.0% 100% 5%
Matrimony 0.0% 0.0% 0.0% 0.0% 0.0% 5%
Rediff 0.0% 0.0% 0.0% 0.0% 0.0% 3%
Tamilmatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 3%
Simplymarry 0.0% 0.0% 0.0% 0.0% 0.0% 3%
Matrimonial 0.0% 0.0% 0.0% 0.0% 0.0% 2%
Telugumatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 1%
Keralamatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.9%
Indiamatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.9%
Indiatimes 0.0% 0.0% 0.0% 0.0% 0.0% 0.8%
Indianmatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.6%
MSN 0.0% 0.0% 0.0% 0.0% 0.0% 0.5%
Sify 0.0% 0.0% 0.0% 0.0% 0.0% 0.4%
Punjabmatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.3%
Matchmaker 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%
Oriyamatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%
Bengalimatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%
Marathimatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Hindimatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Gujuratimatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Urdumatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Agarwal2Agarwal 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sindhimatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.0% 0.0% 0.0% 0.0% 0.0% 4%
141
Table 58: Preferred website for financial news/info

Sample Base 1,252 1,300 299 215 262 4,723
Google 8% 9% 89% 20% 6% 15%
Yahoo 7% 10% 3% 10% 82% 14%
Moneycontrol/CNBC 14% 13% 1% 10% 0.1% 9%
Rediff 9% 4% 0.7% 3% 3% 7%
ICICI Direct/ICICI Bank 8% 8% 1% 3% 3% 6%
Sharekhan 8% 5% 0.1% 2% 0.1% 4%
Indiatimes 3% 5% 1% 3% 0.5% 4%
NDTV/NDTVprofit 4% 4% 1% 7% 0.1% 4%
Stockmarket 4% 1% 0.0% 0.5% 0.0% 3%
Economictimes 3% 5% 0.0% 0.6% 0.0% 3%
Sify 2% 1% 0.2% 0.1% 0.7% 2%
Financialnews 0.9% 1% 0.0% 3% 0.0% 2%
CNN 0.4% 3% 0.0% 1% 0.0% 1%
MSN 0.6% 1% 0.0% 1% 0.3% 1%
NSE 2% 0.9% 0.0% 0.6% 0.0% 1%
Timesofindia 1% 2% 0.0% 3% 0.0% 1%
Indiabulls 2% 0.6% 0.0% 1% 0.0% 1%
Financialexpress 0.9% 2% 0.0% 0.2% 0.7% 1%
Business 1% 0.9% 0.0% 0.8% 0.2% 1%
HDFC 0.6% 0.6% 0.0% 0.5% 2% 0.9%
BBC 2% 0.6% 0.0% 1% 0.0% 0.9%
Zeebusiness 0.8% 1% 0.0% 0.2% 0.0% 0.7%
Efinancialnews 0.7% 0.7% 0.0% 4% 0.0% 0.7%
Indiainfoline 0.2% 0.7% 0.0% 0.6% 0.0% 0.4%
Kotaksecurities 0.8% 0.6% 0.0% 0.4% 0.4% 0.4%
Reliancemoney 0.7% 0.4% 0.0% 0.0% 0.0% 0.4%
Manoramaonline 1% 0.1% 0.0% 0.0% 0.0% 0.4%
Ibnlive 0.2% 0.7% 0.0% 0.1% 0.0% 0.4%
Equitymaster 0.1% 0.7% 0.5% 0.1% 0.0% 0.2%
Karvey 0.1% 0.4% 0.2% 0.9% 0.0% 0.2%
5Paisa 0.0% 0.4% 0.0% 0.0% 0.0% 0.1%
Capitalmarket 0.2% 0.2% 0.0% 0.1% 0.0% 0.1%
Valueresearch 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Others 11% 16% 1% 22% 2% 14%
142
Table 59: Preferred website for cinema

Sample Base 1,414 1,450 308 235 275 5,207
Yahoo 7% 7% 2% 7% 80% 12%
Google 7% 4% 84% 9% 6% 11%
Bollywood 5% 9% 2% 4% 0.3% 5%
Rediff 5% 3% 0.1% 3% 2% 5%
Cinema 4% 4% 0.2% 3% 0.0% 5%
PVR Cinemas 5% 6% 1% 10% 1% 5%
Indiafm 4% 5% 1% 5% 0.4% 4%
Movies 3% 4% 0.6% 6% 2% 4%
Santabanta 3% 4% 1% 5% 3% 3%
Indiatimes 3% 4% 0.0% 4% 0.7% 3%
Tamilcinemas 4% 2% 0.0% 2% 0.2% 3%
Sify 4% 2% 0.0% 3% 0.3% 3%
Idlebrain 3% 1% 2% 0.7% 0.0% 2%
Indiaglitz 1% 1% 0.3% 3% 0.0% 2%
Zeecinemas 2% 2% 0.0% 2% 0.0% 1%
Raaga 2% 1% 1% 2% 0.0% 1%
Indiancinema 0.8% 2% 0.2% 1% 0.0% 1%
Funcinemas 1% 2% 0.0% 0.1% 0.5% 1%
Inox 0.5% 2% 0.4% 0.6% 0.7% 1%
Imdb 0.7% 3% 0.0% 0.0% 0.0% 1%
MSN 0.5% 0.9% 0.5% 0.2% 0.2% 1%
Youtube 1% 1% 0.1% 3% 0.5% 1%
Adlabs 1% 2% 0.0% 0.2% 0.0% 0.9%
Satyamcinema 2% 0.3% 0.0% 0.0% 0.0% 0.9%
Indya 0.9% 2% 0.0% 0.4% 0.0% 0.8%
Cinemax 0.6% 2% 0.4% 0.7% 0.0% 0.7%
Teluguone 0.3% 0.6% 0.0% 3% 0.0% 0.7%
Thecinema 2% 0.6% 0.0% 0.0% 0.0% 0.7%
Andhravilas 0.5% 0.1% 0.0% 0.3% 0.1% 0.7%
Filmfare 0.5% 1% 0.0% 1% 0.0% 0.6%
Hollywood 0.3% 0.6% 0.0% 0.7% 0.4% 0.6%
Starmovies 1% 0.3% 0.0% 0.0% 0.0% 0.6%
NDTV 0.5% 0.4% 0.0% 0.5% 0.2% 0.5%
Timesofindia 0.5% 0.5% 0.0% 2% 0.0% 0.5%
Galatta 0.8% 0.4% 0.0% 0.2% 0.0% 0.4%
Smashits 0.6% 0.4% 0.4% 0.0% 0.1% 0.4%
Malayalamcinema 0.2% 0.2% 0.0% 1% 0.0% 0.4%
Cinesouth 0.7% 0.1% 0.0% 0.0% 0.0% 0.4%
Chitraloka 0.4% 0.3% 0.0% 0.9% 0.0% 0.4%
Yashrajfilms 0.1% 0.8% 0.0% 0.0% 0.0% 0.3%
Prasad2 0.3% 0.5% 0.1% 0.0% 0.3% 0.3%
Musicindiaonline 0.1% 0.4% 0.0% 2% 0.1% 0.3%
Sonypictures 0.4% 0.4% 0.0% 0.0% 0.0% 0.2%
Glamsham 0.3% 0.2% 0.0% 0.0% 0.0% 0.2%
Funmala 0.2% 0.5% 0.0% 0.7% 0.4% 0.2%
Others 19% 17% 3% 16% 0.7% 15%
143
Table 60: Preferred website for online share/stock trading

Sample Base 310 317 11 48 14 879
ICICI Direct 35% 34% 25% 25% 54% 34%
Sherkhan 27% 32% 16% 17% 10% 27%
Indiabulls 11% 3% 0.0% 5% 0.0% 6%
5Paisa 3% 2% 2% 6% 7% 3%
BSE 4% 3% 0.0% 7% 0.0% 3%
Geojit 4% 0.8% 0.0% 16% 0.0% 3%
NSE 2% 2% 0.0% 5% 0.4% 2%
Kotaksecurities 2% 2% 3% 4% 0.0% 2%
Religare 3% 2% 0.0% 0.0% 0.0% 2%
Reliancemoney 2% 0.2% 0.0% 0.0% 0.0% 2%
hdfcsec 1% 2% 0.0% 0.7% 2% 2%
Karvy 0.7% 0.7% 0.0% 5% 0.0% 0.8%
Angeltrade 0.2% 0.5% 0.0% 0.0% 0.0% 0.3%
Others 6% 16% 55% 8% 27% 13%
144
Table 61: Preferred website for games

Sample Base 1,348 1,419 309 237 273 5,089
Yahoo 17% 19% 5% 20% 70% 19%
Zapak 17% 20% 8% 19% 4% 15%
Google 7% 4% 75% 7% 4% 11%
Games 7% 6% 0.7% 14% 1% 8%
Rediff 3% 2% 0.3% 1% 2% 4%
Miniclip 5% 4% 3% 1% 0.1% 4%
Indiagames 2% 4% 0.0% 3% 0.7% 3%
Contest2Win 2% 3% 0.0% 2% 13% 3%
Onlinegames 3% 3% 1% 4% 0.7% 2%
MSN 2% 2% 0.0% 2% 0.1% 2%
Indiatimes 2% 1% 0.1% 0.8% 0.7% 2%
Download 2% 1% 0.2% 2% 0.3% 1%
Cricinfo 2% 1% 0.1% 2% 0.0% 1%
Easports 0.9% 2% 0.3% 0.0% 0.0% 0.9%
Sify 0.8% 0.7% 0.0% 0.6% 0.0% 0.9%
Freeonlinegames 0.4% 1% 0.6% 0.3% 0.0% 0.8%
Freegames 0.6% 1% 0.0% 0.1% 0.0% 0.6%
Funmaza 0.8% 0.5% 0.0% 2% 0.5% 0.5%
Funtoosh 1% 0.3% 0.4% 0.0% 0.0% 0.5%
Gamehouse 1% 0.4% 0.0% 0.0% 0.2% 0.5%
Sports 0.4% 1% 0.0% 0.0% 0.0% 0.5%
Hungama 1% 0.4% 0.0% 0.0% 0.0% 0.5%
Cartoonnetwork 0.4% 0.2% 0.1% 0.1% 0.1% 0.4%
Stickcricket 0.1% 0.3% 0.1% 2% 0.0% 0.4%
Gamesonline 0.8% 0.4% 0.0% 0.5% 0.0% 0.4%
Games2win 0.9% 0.1% 0.0% 2% 0.0% 0.4%
Bigfishgames 0.5% 0.6% 0.4% 0.4% 0.0% 0.4%
Gamezone 0.4% 0.5% 0.2% 0.3% 0.0% 0.3%
Realarcade 0.1% 0.4% 0.3% 0.5% 0.0% 0.3%
Santabanta 0.3% 0.2% 1% 0.0% 0.0% 0.3%
Playgames 0.1% 0.4% 0.3% 0.0% 0.0% 0.3%
Gamespot 0.0% 0.6% 0.0% 0.0% 0.0% 0.2%
Toondisneyindia 0.0% 0.3% 0.5% 0.1% 0.0% 0.2%
Gamesworld 0.2% 0.2% 0.5% 0.1% 0.5% 0.2%
Arcade 0.2% 0.4% 0.0% 0.0% 0.0% 0.2%
Others 17% 19% 2% 11% 2% 16%
145
Table 62: Preferred website for online shopping

Sample Base 1,423 1,458 303 257 263 5,200
Ebay 39% 36% 7% 26% 24% 30%
Rediff 28% 25% 2% 29% 8% 23%
Google 5% 4% 84% 9% 3% 10%
Yahoo 4% 6% 2% 5% 61% 9%
Futurebazaar 6% 8% 2% 6% 0.0% 6%
Indiatimes 6% 8% 1% 3% 0.8% 5%
Shopping 1% 1% 0.4% 1% 0.0% 3%
Sify 2% 1% 0.4% 0.8% 0.5% 2%
Onlineshopping 0.9% 1% 0.0% 2% 0.8% 1%
Amazon 1% 2% 0.0% 1% 0.0% 1%
MSN 0.1% 0.3% 0.0% 0.0% 0.6% 1%
Indiaplaza 0.8% 1% 0.0% 2% 0.9% 1%
Timesofindia 0.3% 0.3% 0.0% 0.0% 0.0% 0.4%
Others 6% 7% 1% 16% 0.9% 7%
146
Table 63: Preferred website for online news

Sample Base 1,521 1,507 303 273 271 5,408
Yahoo 12% 10% 5% 9% 69% 14%
NDTV 13% 16% 1% 8% 1% 11%
Google 5% 5% 82% 11% 4% 10%
Rediff 9% 9% 2% 6% 1% 9%
Indiatimes 7% 9% 2% 6% 3% 6%
Aajtak 5% 8% 1% 7% 0.0% 6%
BBC 6% 5% 0.5% 5% 2% 5%
MSN 2% 2% 0.6% 6% 13% 3%
CNN 4% 3% 0.3% 4% 0.7% 3%
Timesofindia 4% 5% 1% 3% 0.0% 3%
Manoramaonline 5% 0.7% 0.0% 6% 0.4% 3%
Thehindu 3% 0.5% 0.0% 0.6% 1% 2%
Ibnlive 2% 2% 0.0% 2% 0.0% 2%
Sify 3% 1% 0.2% 3% 0.5% 2%
Zeenews 1% 3% 0.3% 2% 0.6% 2%
Eenadu 2% 1% 0.3% 2% 2% 2%
Jagran 1% 2% 0.0% 4% 0.1% 1%
CNBC 1% 2% 0.0% 0.6% 0.0% 1%
Starnews 0.7% 1% 0.1% 2% 0.0% 1%
DD News 1% 0.8% 1% 0.1% 0.0% 0.8%
Dinamalar 2% 0.1% 0.0% 0.0% 0.0% 0.8%
TV9 1% 1% 0.2% 0.0% 0.0% 0.8%
Hindustantimes 0.9% 0.8% 0.0% 1% 0.0% 0.7%
Times 0.8% 0.9% 0.1% 0.7% 0.6% 0.7%
Moneycontrol 0.7% 0.9% 0.0% 0.2% 0.0% 0.5%
Esakal 0.3% 0.2% 0.0% 1% 0.1% 0.4%
Economictimes 0.5% 0.4% 0.2% 0.1% 0.0% 0.3%
Hinduonnet 0.2% 0.5% 0.0% 0.0% 0.0% 0.2%
Webduniya 0.1% 0.1% 0.0% 0.5% 0.0% 0.1%
Midday 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Others 7% 10% 1% 9% 2% 9%
147
Table 64: Preferred website for friendship/dating

Sample Base 1,376 1,442 304 247 269 5,140
Orkut 34% 32% 7% 36% 5% 28%
Yahoo 24% 22% 10% 13% 89% 25%
Google 6% 3% 79% 6% 0.1% 10%
Rediff 9% 7% 1% 3% 3% 8%
Fropper 4% 5% 0.0% 8% 0.4% 3%
Date 2% 4% 0.1% 3% 1% 3%
Indiatimes 2% 3% 0.0% 1% 0.1% 2%
Friends 0.6% 2% 0.0% 0.7% 0.0% 2%
Adultfriendfinder 2% 3% 0.5% 2% 0.0% 2%
Friendfinder 3% 1% 0.3% 3% 0.4% 2%
Friendship 1% 1% 0.0% 2% 0.0% 1%
MSN 0.8% 0.7% 0.5% 0.7% 0.4% 1%
Hi5 0.8% 2% 0.0% 3% 0.0% 1%
Tagged 0.4% 0.8% 0.4% 5% 0.0% 0.9%
Sify 1% 0.1% 0.0% 0.0% 0.1% 0.7%
Match 0.0% 0.2% 0.0% 0.0% 0.0% 0.2%
Friendster 0.0% 0.3% 0.0% 0.8% 0.0% 0.2%
Desimartini 0.3% 0.3% 0.0% 0.0% 0.0% 0.2%
Batchmates 0.4% 0.2% 0.0% 0.0% 0.0% 0.2%
Others 9% 13% 0.9% 14% 1% 10%
148
Table 65: Preferred website for music

Sample Base 1,471 1,492 307 252 271 5,343
Raaga 24% 27% 8% 34% 5% 21%
Yahoo 7% 8% 3% 7% 65% 11%
Google 3% 4% 75% 6% 5% 9%
Music 4% 4% 0.9% 0.7% 0.0% 5%
Musicindiaonline 4% 4% 2% 5% 0.1% 4%
Rediff 3% 2% 0.8% 0.4% 2% 4%
Cooltoad 4% 4% 2% 4% 1% 3%
Mp3 2% 5% 0.2% 0.8% 0.0% 2%
Tamilsongs 3% 1% 0.0% 0.0% 0.1% 2%
Youtube 3% 1% 0.0% 1% 0.5% 2%
Mtv 3% 2% 0.1% 3% 0.0% 2%
Smashits 2% 2% 2% 3% 0.6% 2%
Papuyaar 0.9% 2% 0.0% 0.4% 0.0% 1%
Emusic 0.8% 0.4% 0.0% 2% 12% 1%
Indiatimes 1% 1% 0.1% 0.5% 0.1% 1%
Sify 1% 1% 0.0% 0.4% 0.0% 1%
Bollywoodmusic 2% 1% 0.6% 1% 0.0% 1%
Indiafm 1% 1% 0.2% 0.2% 0.3% 1%
Songs 1% 1% 0.7% 2% 0.1% 1%
Musiconline 0.6% 1% 0.0% 5% 0.0% 0.9%
Pz10 0.6% 2% 0.0% 1% 0.0% 0.9%
Dishant 0.6% 1% 1% 0.4% 0.0% 0.8%
Livewire 0.6% 2% 0.0% 1% 0.8% 0.8%
Okesite 0.5% 0.8% 1% 5% 0.4% 0.8%
Apniisp 0.6% 1% 0.1% 0.6% 0.8% 0.7%
Indianmusic 1% 1% 0.1% 0.1% 0.0% 0.7%
MSN 0.6% 0.5% 0.0% 1% 0.1% 0.7%
Bollyexpress 0.9% 0.5% 0.0% 0.5% 0.5% 0.7%
Andhravilas 0.8% 0.6% 0.0% 0.0% 0.1% 0.7%
Bollyfm 0.6% 1% 0.0% 0.0% 0.0% 0.6%
Funmaza 0.7% 0.5% 0.0% 0.3% 0.1% 0.6%
123music 1% 0.5% 0.0% 0.3% 0.0% 0.6%
Realplayer 1% 0.1% 0.0% 0.0% 0.0% 0.5%
Mag4U 0.4% 0.8% 0.0% 0.8% 0.0% 0.4%
Timesmusic 0.3% 0.5% 0.0% 0.0% 0.0% 0.4%
Telgusongs 0.4% 0.1% 0.2% 0.3% 0.0% 0.4%
Musicmazaa 1% 0.3% 0.0% 0.1% 0.1% 0.4%
Itunes 0.6% 0.4% 0.6% 0.5% 1% 0.4%
Downloads 1% 0.4% 0.1% 0.0% 0.0% 0.4%
Tamilmp3world 0.2% 0.1% 0.0% 0.2% 0.0% 0.3%
Radiomirchi 0.1% 0.9% 0.0% 0.0% 0.0% 0.3%
Musicworld 0.3% 0.1% 0.0% 3% 0.0% 0.3%
Sonymusic 0.1% 0.1% 0.0% 0.0% 0.0% 0.2%
Desimusic 0.3% 0.1% 0.0% 0.0% 0.0% 0.2%
Desiweb 0.2% 0.3% 0.0% 0.0% 0.0% 0.1%
Others 14% 10% 2% 10% 5% 12%
149
Table 66: Preferred info search engine - local language

Sample Base 865 944 284 158 63 3,030
Google 73% 74% 97% 67% 88% 73%
Manoramaonline 2% 0.7% 2% 1% 0.0% 2%
Kerala 2% 0.0% 0.0% 4% 0.0% 2%
Webduniya 1% 2% 0.0% 5% 0.0% 1%
Guruji 1% 3% 0.0% 4% 0.0% 1%
Eenadu 2% 0.4% 0.0% 0.0% 0.4% 1%
Khoj 0.6% 2% 0.0% 2% 0.0% 1%
MSN 0.0% 0.4% 0.0% 0.0% 3% 0.9%
Webulagam 0.8% 0.4% 0.0% 2% 0.0% 0.8%
Chennaionline 2% 0.0% 0.0% 0.0% 0.0% 0.7%
Jagran 0.2% 0.9% 0.0% 2% 0.0% 0.5%
Others 16% 16% 1% 13% 10% 15%
Table 67: Preferred website for real estate

Sample Base 1,141 1,205 300 204 260 4,424
Google 13% 13% 94% 12% 9% 19%
Yahoo 12% 10% 0.9% 14% 84% 15%
Realestates 10% 14% 0.0% 16% 1% 11%
Magicbricks 14% 16% 0.6% 12% 1% 11%
99acres 10% 16% 0.2% 11% 0.6% 9%
Rediff 7% 5% 0.7% 2% 2% 7%
Indiaproperty 5% 4% 0.1% 10% 0.7% 5%
Property 5% 3% 0.0% 3% 0.1% 3%
Indiatimes 3% 3% 0.7% 1% 0.2% 3%
Sify 1% 0.7% 0.2% 0.0% 0.2% 1%
Sulekha 0.6% 1% 0.0% 0.2% 0.2% 0.8%
MSN 0.2% 0.1% 0.4% 1% 0.3% 0.5%
Manoramaonline 2% 0.2% 0.0% 0.0% 0.2% 0.5%
Realtor 1% 0.4% 0.0% 0.0% 0.0% 0.4%
NDTV 0.8% 0.2% 0.0% 0.5% 0.0% 0.4%
Chennaionline 0.8% 0.3% 0.0% 0.0% 0.0% 0.4%
Keralarealestate 0.1% 0.1% 0.0% 1% 0.0% 0.3%
Indiabulls 0.9% 0.0% 0.0% 0.1% 0.0% 0.3%
Others 15% 13% 2% 15% 0.5% 13%
150
Table 68: Preferred info search engine - English

Sample Base 1,372 1,419 302 251 267 5,078
Google 76% 77% 96% 81% 22% 69%
Yahoo 10% 7% 2% 7% 73% 12%
English 4% 3% 0.0% 3% 2% 4%
Rediff 2% 2% 0.1% 0.7% 1% 3%
MSN 1% 0.8% 0.0% 1% 0.5% 1%
Wikipedia 2% 0.9% 0.4% 2% 0.0% 1%
Dictionary 0.4% 1% 0.8% 0.4% 0.3% 1%
Indiatimes 0.4% 0.3% 0.0% 0.1% 0.1% 0.7%
Sify 0.8% 0.4% 0.0% 0.1% 0.0% 0.6%
BBC 0.7% 0.2% 0.0% 0.0% 0.0% 0.6%
Timesofindia 0.4% 0.5% 0.0% 0.0% 0.0% 0.4%
Altavista 0.5% 0.2% 0.0% 0.0% 0.0% 0.4%
Others 3% 6% 0.1% 5% 1% 5%
Table 69: Preferred website for instant messaging

Sample Base 1,521 1,538 303 279 273 5,415
Yahoo 67% 66% 22% 63% 92% 61%
Google Talk 12% 9% 72% 12% 3% 14%
Rediffbol 11% 9% 3% 11% 3% 11%
MSN 6% 6% 2% 6% 1% 5%
Orkut 2% 3% 0.6% 1% 0.0% 2%
Meebo 1% 3% 0.5% 3% 0.3% 1%
Indiatimes 0.4% 0.6% 0.0% 0.1% 0.1% 0.6%
Skype 0.3% 0.9% 0.0% 0.5% 0.0% 0.5%
AIM 0.4% 0.4% 0.0% 0.1% 0.0% 0.3%
Others 2% 2% 0.1% 2% 0.4% 4%
151
Table 70: Preferred website for social networking/communities

Sample Base 1,013 1,090 299 185 240 3,735
Orkut 67% 57% 95% 65% 11% 56%
Yahoo 12% 16% 3% 11% 87% 19%
MSN 2% 0.9% 0.1% 1% 0.4% 2%
Friends 0.4% 1% 0.1% 0.3% 0.0% 2%
Communities 0.9% 0.5% 0.0% 1% 0.0% 2%
Hi5 1% 1% 0.0% 1% 0.0% 0.8%
Myspace 0.5% 2% 0.0% 0.0% 0.1% 0.7%
Tagged 0.3% 0.2% 0.6% 3% 0.0% 0.4%
Fropper 0.2% 0.8% 0.0% 0.5% 0.0% 0.4%
Ryze 0.8% 0.3% 0.0% 0.0% 0.0% 0.3%
Bharatstudent 0.9% 0.3% 0.0% 0.2% 0.0% 0.3%
Linkedin 0.1% 0.5% 0.0% 0.0% 0.0% 0.2%
Others 15% 20% 1% 17% 1% 16%
152
Table 71: Preferred website for astrology

Sample Base 1,291 1,329 304 245 269 4,885
Yahoo 18% 19% 6% 16% 84% 22%
Astrology 22% 21% 6% 21% 3% 19%
Google 6% 8% 83% 13% 7% 13%
Rediff 10% 9% 1% 9% 3% 10%
Indiatimes astrospeak 8% 10% 0.5% 9% 0.2% 7%
Sarafreder 4% 2% 0.5% 2% 0.0% 3%
Sify 5% 3% 0.1% 0.7% 0.3% 3%
MSN 1% 2% 0.5% 1% 0.8% 2%
Horoscope 4% 2% 0.0% 2% 0.0% 2%
Astrolife 2% 2% 0.0% 3% 0.0% 2%
Indianastrology 1% 0.8% 0.0% 0.1% 0.0% 1%
Astrogyan 1% 0.7% 0.0% 4% 0.4% 0.9%
Timesofindia 0.5% 0.4% 0.7% 0.9% 0.0% 0.7%
Astroyogi 0.7% 1% 0.7% 1% 0.0% 0.7%
Webduniya 0.6% 0.8% 0.1% 0.5% 0.0% 0.6%
Webulagam 0.3% 0.5% 0.0% 0.1% 0.0% 0.5%
Santabanta 0.3% 0.7% 0.0% 2% 0.0% 0.5%
Manoramaonline 1% 0.1% 0.0% 0.0% 0.0% 0.5%
Ivillage 0.3% 0.9% 0.0% 0.2% 0.0% 0.5%
Indya 0.5% 0.5% 0.0% 3% 0.7% 0.5%
Bejandaruwalla 0.4% 0.6% 0.0% 2% 0.0% 0.5%
Paramdhaam 0.1% 1% 0.0% 0.1% 0.0% 0.4%
Astrologyzone 0.7% 0.5% 0.0% 0.5% 0.0% 0.4%
Astroindia 0.7% 0.4% 0.0% 0.0% 0.0% 0.4%
Astrocenter 0.8% 0.5% 0.0% 0.0% 0.0% 0.4%
Tarot 0.3% 0.5% 0.1% 0.1% 0.0% 0.3%
Kundli 0.3% 0.5% 0.0% 0.0% 0.0% 0.3%
Ganeshaspeaks 0.2% 0.8% 0.0% 0.0% 0.0% 0.3%
Jagran 0.3% 0.4% 0.0% 0.1% 0.1% 0.2%
Cyberastro 0.3% 0.1% 0.0% 2% 0.0% 0.2%
Astroworld 0.3% 0.1% 0.0% 0.0% 0.0% 0.2%
Others 9% 11% 2% 8% 1% 9%
153
Table 72: Preferred website for online learning/education

Sample Base 1,197 1,236 304 225 266 4,612
Google 28% 29% 91% 31% 19% 32%
Yahoo 5% 9% 2% 7% 70% 12%
Rediff 5% 3% 0.9% 5% 1% 5%
Wikipedia 8% 3% 0.5% 7% 0.5% 4%
Education 4% 5% 0.0% 4% 0.1% 4%
Onlinelearning 1% 1% 0.0% 5% 0.1% 2%
Indiatimes 2% 2% 0.0% 0.5% 2% 2%
W3schools 0.5% 3% 0.8% 1% 0.2% 1%
MSN 1% 0.5% 0.0% 0.6% 0.4% 1%
Ebizel 2% 2% 1% 0.1% 0.0% 1%
IGNOU 2% 2% 0.0% 3% 0.0% 1%
CBSE 0.4% 0.5% 0.0% 0.0% 0.0% 1%
Onlineeducation 0.4% 2% 0.0% 4% 0.0% 1%
ICFAI 2% 2% 0.0% 0.3% 0.4% 1%
Annauniversity 0.4% 0.4% 0.0% 0.3% 0.0% 1%
Microsoft 0.7% 1% 0.1% 0.1% 1% 0.8%
Howstuffworks 0.5% 1% 0.0% 0.0% 0.0% 0.6%
Gurukul 0.7% 0.7% 0.0% 0.3% 0.7% 0.6%
Learning 0.3% 0.9% 0.0% 0.0% 0.0% 0.5%
BBC 1% 0.5% 0.3% 0.1% 0.0% 0.5%
Pubmed 0.7% 0.2% 0.0% 0.8% 0.0% 0.4%
ICAI 0.5% 0.7% 0.3% 0.0% 0.0% 0.4%
Dewsoftoverseas 0.7% 0.7% 0.0% 0.0% 0.3% 0.4%
Britishcouncil 0.5% 0.9% 0.0% 0.1% 0.0% 0.4%
Worldwidelearn 0.6% 0.1% 0.0% 0.9% 0.0% 0.3%
Answers 0.7% 0.0% 0.0% 0.0% 0.0% 0.3%
Symbiosis 0.3% 0.2% 0.0% 0.0% 0.0% 0.2%
NCERT 0.4% 0.1% 0.2% 0.1% 0.6% 0.2%
Mit.edu 0.3% 0.2% 0.0% 0.0% 0.0% 0.2%
Freshersworld 0.3% 0.5% 0.0% 0.0% 0.0% 0.2%
English 0.3% 0.2% 0.0% 0.0% 0.0% 0.2%
Goiit 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%
Others 31% 26% 3% 31% 4% 23%
154
Table 73: Preferred blog sites

Sample Base 372 371 70 54 59 1,307
Google 21% 18% 71% 30% 8% 23%
Yahoo 19% 17% 16% 9% 38% 19%
Rediff 12% 9% 3% 5% 0.5% 10%
Blogger 15% 12% 0.1% 18% 2% 10%
Ibibo 7% 17% 4% 12% 4% 9%
Blogspot 7% 9% 2% 5% 4% 9%
Tagged 0.4% 0.3% 0.0% 0.0% 37% 3%
Hi5 1% 4% 0.0% 13% 0.3% 2%
Indiatimes 0.9% 3% 2% 0.3% 0.3% 2%
Youtube 1% 0.6% 0.0% 0.2% 2% 2%
Debonairblog 3% 2% 1% 0.0% 0.0% 2%
Mylot 3% 1% 2% 0.0% 0.0% 2%
MSN 3% 0.1% 0.2% 0.0% 2% 1%
Mouthshut 0.3% 1% 0.0% 7% 0.0% 0.8%
Sulekha 0.0% 0.7% 0.0% 0.0% 1% 0.5%
Myspace 0.7% 1% 0.0% 0.0% 0.0% 0.5%
TimesofIndia 0.9% 0.4% 0.0% 0.0% 0.0% 0.4%
Fropper 0.5% 0.6% 0.0% 0.0% 0.0% 0.3%
Monster 1% 0.0% 0.0% 0.0% 0.2% 0.3%
Others 4% 4% 0.2% 0.0% 2% 3%
155
Table 74: Other language preferred for local language content

Sample Base 231 235 37 50 44 865
Hindi 16% 27% 18% 39% 29% 20%
Tamil 22% 11% 8% 4% 7% 17%
Malayalam 13% 8% 9% 19% 3% 16%
Telugu 16% 15% 36% 7% 11% 14%
Marathi 8% 16% 9% 10% 9% 10%
Kannada 10% 6% 9% 13% 3% 7%
Bengali 5% 6% 1% 0.0% 7% 5%
Gujarati 4% 4% 0.0% 0.0% 18% 3%
Konkani 0.0% 3% 0.0% 0.0% 0.0% 1%
Urdu 0.8% 0.3% 4% 0.0% 0.0% 1%
Oriya 1% 0.2% 0.0% 3% 0.0% 0.9%
Punjabi 0.0% 0.7% 0.0% 0.0% 1% 0.6%
Bhojpuri 0.0% 0.3% 0.0% 0.0% 0.0% 0.2%
Tulu 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%
Assamese 0.3% 0.2% 0.0% 0.0% 0.0% 0.1%
Awadhi 0.0% 0.0% 0.0% 0.0% 4% 0.1%
Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Maithili 0.0% 0.0% 2% 0.0% 1% 0.1%
Manipuri 0.0% 0.0% 0.0% 0.0% 2% 0.1%
Sanskrit 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Santhali 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Bundeli 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Haryanvi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Kashmiri 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Marwari 0.0% 0.2% 0.0% 0.0% 0.0% 0.0%
Others 3% 2% 5% 5% 4% 3%
156
Table 75: Preferred website for checking local language content

Sample Base 231 235 37 50 44 865
Google 11% 12% 74% 2% 10% 14%
Yahoo 4% 7% 3% 15% 57% 9%
Malayalamanorama 9% 4% 0.0% 18% 3% 8%
Eeandu 12% 6% 8% 2% 15% 7%
Webduniya 3% 6% 2% 18% 0.0% 5%
Keralakaumudi 0.0% 0.3% 0.0% 0.0% 0.0% 4%
Marathiworld 4% 7% 2% 3% 0.7% 3%
Thinamalar 6% 2% 3% 0.0% 0.5% 3%
Webulagam 2% 4% 0.0% 0.4% 1% 3%
Rediff 3% 1% 0.0% 1% 2% 3%
Jagran 3% 2% 0.0% 11% 0.0% 3%
Esakal 2% 2% 4% 0.5% 0.0% 2%
Tamilcinema 0.6% 4% 0.0% 3% 0.0% 2%
Dainikjagran 1% 3% 0.0% 5% 0.0% 2%
Matrubhumi 0.0% 0.0% 0.0% 0.0% 0.0% 2%
Kumudam 1% 0.0% 0.0% 0.0% 0.0% 1%
Anandabazaar 2% 2% 0.2% 0.0% 2% 1%
Gujratsamachar 3% 1% 0.0% 0.0% 0.0% 1%
Vaartha 0.3% 4% 0.0% 0.0% 0.0% 1%
Banglalive 2% 1% 0.0% 0.0% 2% 0.9%
bbchindi 1% 0.5% 0.0% 0.5% 0.0% 0.9%
Dinakaran 2% 0.0% 0.4% 0.0% 0.0% 0.9%
Kannadaaudio 0.3% 2% 0.4% 0.0% 0.0% 0.8%
Epatra 0.0% 2% 0.0% 0.0% 2% 0.8%
Sakal 0.1% 1% 0.0% 0.0% 0.0% 0.8%
Amarujala 0.3% 1% 0.0% 4% 0.0% 0.7%
Thatskannada 2% 1% 0.0% 0.3% 0.0% 0.7%
Deepika 1% 0.0% 0.0% 0.0% 0.0% 0.6%
Bhaskar 0.2% 1% 0.0% 0.0% 0.0% 0.4%
Dailythanthi 0.2% 0.0% 2% 0.0% 0.0% 0.3%
Maharashtratimes 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Others 23% 22% 0.6% 18% 6% 18%
157
Table 76: Most preferred TV channel
TV Channels BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,782 1,730 275 319 240 6,005
Star Plus 10% 13% 8% 16% 14% 12%
Discovery 7% 7% 7% 8% 5% 7%
Sun TV 6% 3% 7% 0.4% 5% 5%
HBO 4% 6% 3% 8% 3% 5%
NDTV 6% 4% 2% 5% 2% 5%
Aajtak 4% 5% 3% 4% 2% 4%
Sony 6% 4% 4% 4% 6% 4%
Zee TV 3% 6% 3% 4% 4% 4%
Ten Sports 4% 4% 3% 1% 2% 4%
M TV 2% 3% 10% 1% 6% 3%
Star Movies 3% 3% 3% 4% 5% 3%
ESPN 2% 2% 5% 4% 1% 3%
Star One 2% 4% 1% 1% 5% 3%
CNBC 2% 3% 2% 2% 2% 2%
CNN IBN 2% 2% 2% 7% 0.2% 2%
National Geographic 2% 2% 2% 1% 4% 2%
E TV 2% 2% 0.6% 0.9% 2% 2%
TV 9 2% 0.6% 3% 0.7% 0.9% 1%
Asianet 0.9% 1% 0.7% 0.8% 0.9% 1%
DD 1 1% 2% 0.5% 2% 2% 1%
AXN 1% 0.8% 1% 3% 0.4% 1%
Gemini 1% 0.4% 0.7% 5% 0.1% 1%
Sab TV 1% 1% 3% 0.0% 0.1% 1%
Cartoon Network 0.5% 0.9% 2% 0.2% 0.4% 1%
Pogo 1% 0.6% 0.3% 0.4% 1% 1%
Star World 0.4% 2% 0.0% 0.3% 1% 0.9%
Vijaya TV 1% 0.3% 0.2% 0.0% 0.8% 0.9%
BBC 1% 0.8% 0.9% 0.1% 1% 0.8%
Surya TV 1% 0.2% 0.0% 0.2% 0.0% 0.8%
Travel & Living 0.7% 0.8% 1% 0.1% 1% 0.8%
Zee Cinema 0.7% 0.7% 1% 0.4% 3% 0.8%
F TV 0.8% 0.5% 0.6% 0.3% 2% 0.7%
Star News 0.6% 0.9% 0.8% 0.3% 0.1% 0.7%
Zoom 0.6% 0.5% 0.0% 3% 0.0% 0.7%
Animal Planet 0.9% 0.3% 0.0% 0.3% 1% 0.6%
Any Music Channel 0.5% 0.6% 2% 0.0% 0.0% 0.6%
History Channel 0.4% 0.8% 0.0% 0.1% 1% 0.6%
Kairali TV 0.2% 0.0% 0.0% 2% 0.1% 0.6%
Maa TV 0.5% 0.1% 0.1% 0.0% 0.0% 0.6%
Set Max 0.9% 0.3% 1% 0.1% 0.2% 0.6%
Star Sports 0.5% 0.8% 0.0% 0.2% 1% 0.6%
Sun Music 0.3% 0.0% 0.4% 0.2% 2% 0.6%
Dd News 0.7% 0.3% 0.0% 0.1% 2% 0.5%
Disney Channel 0.5% 0.4% 0.5% 0.0% 1% 0.4%
Etv Kannada 0.8% 0.2% 0.0% 0.5% 1% 0.4%
India TV 0.4% 0.5% 0.3% 0.1% 0.6% 0.4%
Sahara One 0.6% 0.2% 0.0% 0.5% 0.8% 0.4%
158
Udaya TV 0.1% 0.5% 0.0% 0.9% 0.2% 0.4%
V Channel 0.5% 0.5% 0.7% 0.0% 0.0% 0.4%
Vh1 0.3% 0.8% 0.0% 0.0% 0.0% 0.4%
Zee Music 0.5% 0.5% 0.3% 0.0% 0.0% 0.4%
NDTV24*7 0.4% 0.2% 0.7% 0.8% 0.0% 0.4%
NDTV Profit 0.7% 0.3% 0.0% 0.8% 0.0% 0.4%
Any News Channel 0.4% 0.4% 0.2% 0.0% 0.0% 0.3%
Any Sports Channel 0.1% 0.4% 0.0% 0.3% 1% 0.3%
Star Gold 0.5% 0.2% 0.1% 0.2% 0.0% 0.3%
Zee News 0.1% 0.4% 0.0% 0.3% 2% 0.3%
Times Now 0.2% 0.4% 0.0% 0.5% 0.0% 0.3%
Aawaz 0.2% 0.4% 0.5% 0.0% 0.7% 0.2%
ETC 0.0% 0.0% 2% 0.5% 0.0% 0.2%
Headlines Today 0.6% 0.1% 0.0% 0.0% 0.0% 0.2%
SS Music 0.1% 0.0% 1% 0.0% 0.0% 0.2%
Star Anand 0.0% 0.5% 0.0% 0.0% 0.0% 0.2%
Zee Marathi 0.2% 0.1% 0.1% 0.4% 1% 0.2%
MH1 0.1% 0.1% 0.0% 0.0% 0.7% 0.2%
Jetix 0.2% 0.1% 0.0% 0.0% 0.1% 0.2%
Ibnlive 0.1% 0.1% 0.0% 0.0% 0.0% 0.2%
Alfa Marathi 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Any Movie Channel 0.2% 0.2% 0.0% 0.3% 0.0% 0.1%
B4U 0.1% 0.1% 0.0% 0.1% 0.0% 0.1%
Etv Marathi 0.1% 0.2% 0.1% 0.1% 0.0% 0.1%
God 0.0% 0.1% 0.0% 0.5% 0.0% 0.1%
Jaya TV 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Raj TV 0.0% 0.0% 2% 0.0% 0.0% 0.1%
Teja TV 0.0% 0.3% 0.2% 0.0% 0.0% 0.1%
Zee Business 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%
Zee Café 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
All Telugu 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Star Utsav 0.3% 0.0% 0.5% 0.0% 0.0% 0.1%
Hungama TV 0.0% 0.1% 0.4% 0.0% 0.0% 0.1%
Kiran TV 0.4% 0.0% 0.0% 0.3% 0.0% 0.1%
Aditya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Animax 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Astha 0.0% 0.0% 0.2% 0.0% 0.0% 0.0%
Etv Bangla 0.1% 0.1% 0.0% 0.0% 0.0% 0.0%
K TV 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Sahara TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sanskar 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee English 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Studio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
India Vision 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Nick 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sahara Samay 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Smile TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Bangla 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Akasha Bangla 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Peace TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
159
Hall Mark 0.0% 0.0% 0.8% 0.0% 0.0% 0.0%
Local 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Primier 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Set Pix 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Win Cable 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 2% 0.9% 4% 2% 0.0% 1%
160
Table 77: Most preferred newspaper
Newspapers BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,776 1,712 270 327 241 5,969
The Times of India 31% 39% 36% 41% 31% 33%
The Hindu 23% 11% 22% 12% 13% 20%
The Hindustan Times 5% 6% 7% 8% 10% 6%
Deccan Chronicle 5% 5% 7% 3% 5% 5%
Eenadu 3% 2% 4% 3% 1% 3%
Malyalam Manorama 5% 0.7% 3% 1% 2% 3%
Dainik Bhaskar 2% 3% 3% 0.5% 5% 2%
The Telegraph 1% 4% 0.8% 1% 3% 2%
Indian Express 2% 2% 2% 1% 3% 2%
The Tribune 2% 2% 0.7% 4% 3% 2%
The Economic Times 2% 2% 3% 0.4% 1% 2%
Dainik Jagran 1% 3% 0.3% 0.4% 2% 2%
Mid Day 0.4% 3% 2% 2% 1% 1%
Vijay Karnataka 2% 0.4% 0.2% 0.1% 1% 1%
Deccan Herald 1% 2% 0.3% 3% 2% 1%
Gujrat Samachar 0.6% 1% 0.2% 2% 3% 1%
Dinamalar 1% 0.2% 0.0% 0.0% 0.5% 1%
Mumbai Mirror 0.8% 2% 0.3% 0.7% 0.1% 0.9%
DNA 0.7% 0.6% 0.5% 3% 3% 0.8%
Rajasthan Patrika 0.4% 1% 0.0% 1% 0.1% 0.7%
Anand Bazar Patrika 0.4% 1% 0.6% 0.0% 0.4% 0.6%
Daily Thanthi 0.6% 0.3% 0.1% 0.0% 2% 0.6%
Lokmat 0.6% 0.5% 0.8% 0.3% 2% 0.6%
Sakal 0.8% 0.4% 0.0% 2% 0.4% 0.6%
Amar Ujala 0.3% 0.9% 0.7% 0.1% 0.9% 0.5%
Dinakaran 0.5% 0.5% 0.3% 0.0% 0.1% 0.5%
Mathrubhumi 1% 0.1% 0.1% 0.2% 0.7% 0.5%
Divya Bhaskar 0.4% 0.7% 0.0% 0.7% 0.4% 0.4%
Loksatta 0.4% 0.2% 0.9% 0.1% 2% 0.4%
Nav Bharat Times 0.2% 0.6% 0.1% 1% 0.2% 0.4%
Sandesh 0.7% 0.5% 0.2% 0.0% 0.0% 0.4%
Nav Hindi Times 0.1% 0.6% 0.7% 0.0% 0.7% 0.4%
Kerala Kaumudi 0.0% 0.0% 0.0% 0.0% 0.0% 0.4%
Prajavani 0.0% 0.7% 0.0% 0.4% 0.0% 0.3%
Punjab Kesari 0.2% 0.3% 0.5% 0.0% 0.0% 0.3%
The Statesman 0.5% 0.4% 0.0% 0.0% 0.3% 0.3%
Nai Dunia 0.4% 0.0% 0.4% 2% 0.0% 0.3%
Business Line 0.3% 0.0% 0.0% 0.5% 0.0% 0.2%
Gulf News 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%
Hitvada 0.0% 0.2% 0.9% 0.1% 0.0% 0.2%
Maharashtra Times 0.1% 0.3% 0.0% 0.1% 0.1% 0.2%
Samaj 0.1% 0.1% 0.0% 1% 0.0% 0.2%
Vartha 0.2% 0.1% 0.1% 0.7% 0.0% 0.2%
Andhra Jyoti 0.0% 0.4% 0.0% 0.3% 0.0% 0.1%
Business Standard 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%
Dharitri 0.3% 0.0% 0.0% 0.1% 0.0% 0.1%
Dinamani 0.1% 0.3% 0.0% 0.0% 0.0% 0.1%
161
Mumbai Samachar 0.0% 0.2% 0.0% 0.1% 0.0% 0.1%
Prabhat Khabar 0.0% 0.3% 0.0% 0.0% 0.6% 0.1%
Kannada praba 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Udayavani 0.0% 0.1% 0.0% 0.3% 0.0% 0.1%
Pratidin (Local) 0.0% 0.4% 0.0% 0.0% 0.0% 0.1%
Bangalore Times 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Vijaya Times 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Mint 0.1% 0.0% 0.0% 0.6% 0.0% 0.1%
Asian Age 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Employment News 0.0% 0.0% 0.0% 0.0% 0.2% 0.0%
Financial Express 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Free Press Journal 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Jansatta 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Madhyamum 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Pudhari 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Rashtriya Sahara 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Saamna 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sambad 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Sanmarg 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Siasat 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
The Pioneer 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Vartaman 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
india Today 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Janshakti 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Aaj Kal 0.0% 0.0% 0.0% 0.4% 0.0% 0.0%
Inquilab 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Greater Kashmir 0.0% 0.0% 0.0% 0.3% 0.0% 0.0%
Sambad 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.7% 0.4% 0.8% 0.5% 0.8% 0.7%
162
Table 78: Most preferred magazine
Magazines BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,585 1,553 217 292 204 5,304
India Today 24% 29% 23% 25% 20% 25%
The Week 7% 3% 5% 10% 6% 6%
Reader's Digest 6% 6% 5% 6% 7% 5%
Sports Star 6% 3% 9% 2% 0.8% 5%
Femina 3% 5% 4% 3% 5% 4%
Outlook 4% 4% 4% 3% 0.4% 3%
Film Fare 1% 4% 2% 6% 4% 3%
Digit 2% 2% 0.7% 3% 1% 2%
Business World 3% 2% 2% 3% 0.4% 2%
Star Dust 1% 2% 2% 3% 2% 2%
Women's Era 1% 1% 0.7% 2% 3% 2%
Chip 2% 2% 2% 0.3% 2% 2%
Autocar India 0.9% 2% 8% 0.8% 3% 2%
Vanita 4% 0.5% 3% 0.1% 2% 2%
Swathi 2% 1% 2% 4% 0.4% 2%
Business Today 2% 2% 1% 0.9% 0.0% 2%
Ananda Vikatan 1% 0.8% 0.1% 0.0% 2% 1%
Wisdom 0.0% 0.0% 3% 2% 3% 1%
Electronics For You 0.7% 1% 1% 0.0% 0.4% 1%
Kumudham 2% 0.2% 0.4% 0.1% 2% 1%
Business & Economy 0.7% 0.7% 0.4% 2% 2% 0.8%
Computers Today 0.2% 0.8% 1% 4% 2% 0.8%
India Times 1% 0.6% 1% 0.0% 1% 0.8%
Time 2% 0.1% 0.0% 0.2% 0.0% 0.8%
Business India 1% 0.8% 0.3% 0.4% 0.5% 0.7%
Cosmopolitan 0.5% 1% 0.6% 0.5% 0.0% 0.7%
Competition Success Review 1% 0.4% 2% 0.2% 1% 0.6%
Grihshobha 0.6% 0.7% 0.0% 0.2% 1% 0.6%
Overdrive 0.4% 1% 0.0% 0.0% 0.0% 0.6%
PC Quest 0.8% 0.5% 1% 0.5% 1% 0.6%
Chitralekha 0.4% 1% 0.0% 0.1% 0.0% 0.5%
Fortune India 1% 0.7% 0.8% 0.1% 0.1% 0.5%
Gladrags 1% 0.7% 0.0% 0.1% 0.0% 0.5%
National Geographic 0.4% 0.7% 1% 0.2% 0.0% 0.5%
Science Reporter 0.6% 0.2% 0.0% 0.0% 6% 0.5%
Today 0.3% 0.3% 0.3% 3% 2% 0.5%
Business Week 0.2% 0.5% 3% 0.8% 0.0% 0.4%
Cricket Samrat 0.6% 0.7% 0.0% 0.2% 0.2% 0.4%
Dalal Street 0.5% 0.5% 0.0% 0.0% 0.4% 0.4%
Debonair 0.4% 0.6% 0.1% 0.1% 0.0% 0.4%
Health 0.3% 0.3% 0.7% 0.4% 0.0% 0.4%
Meri Saheli 0.3% 0.5% 0.7% 0.9% 0.8% 0.4%
Playboy 0.2% 0.7% 0.0% 0.0% 0.0% 0.4%
Aha Zindagi 0.2% 0.3% 0.4% 0.0% 0.0% 0.3%
Anandamela 0.3% 0.5% 0.1% 0.0% 0.3% 0.3%
Manorama 0.6% 0.0% 0.8% 1% 0.0% 0.3%
Sudha 0.5% 0.3% 0.0% 0.0% 0.1% 0.3%
163
Aval Vikatan 0.1% 0.1% 0.0% 0.0% 0.0% 0.2%
Brunch 0.1% 0.5% 0.0% 0.0% 0.2% 0.2%
Capital Market 0.1% 0.2% 0.0% 0.0% 0.7% 0.2%
Chronicle 0.2% 0.2% 0.2% 1% 0.0% 0.2%
Data Quest 0.2% 0.3% 0.0% 0.0% 0.0% 0.2%
Desh 0.1% 0.1% 0.0% 0.0% 0.0% 0.2%
Inside Outside 0.4% 0.1% 0.1% 0.8% 0.0% 0.2%
Junior Vikatan 0.1% 0.2% 0.0% 0.0% 0.1% 0.2%
Linux For You 0.1% 0.2% 0.0% 1% 0.0% 0.2%
Maxim 0.1% 0.0% 0.0% 0.0% 0.0% 0.2%
Outlook Money 0.2% 0.2% 0.0% 0.4% 0.0% 0.2%
Safari 0.3% 0.2% 0.0% 0.0% 0.4% 0.2%
Sananda 0.2% 0.2% 0.0% 0.2% 0.4% 0.2%
Sarita 0.1% 0.1% 0.1% 0.1% 3% 0.2%
The Economist 0.1% 0.6% 0.0% 0.0% 0.0% 0.2%
PC World 0.1% 0.1% 0.3% 2% 0.0% 0.2%
Abhiyan 0.0% 0.1% 0.0% 0.0% 0.5% 0.1%
Anandalok 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Auto India 0.1% 0.0% 0.0% 0.0% 0.1% 0.1%
Buzz 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%
Champak 0.0% 0.1% 0.0% 0.0% 1% 0.1%
Cineblitz 0.0% 0.1% 2% 0.1% 0.0% 0.1%
Deccan Chronicle 0.0% 0.5% 0.0% 0.0% 0.0% 0.1%
Developer IQ 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%
Frontline 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Grihlakshmi 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Lokprabha 0.0% 0.0% 0.1% 0.0% 1% 0.1%
Saras Salil 0.0% 0.1% 0.0% 0.0% 0.7% 0.1%
Savvy 0.0% 0.2% 0.0% 0.1% 0.0% 0.1%
Taranga 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Graphiti 0.1% 0.3% 0.0% 0.1% 0.0% 0.1%
Saptahik Bartaman 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%
Money life 0.1% 0.1% 0.0% 0.1% 0.0% 0.1%
Animation Reporter 0.3% 0.0% 0.0% 0.4% 0.0% 0.1%
Nirogadhaam 0.0% 0.1% 0.0% 0.9% 0.0% 0.1%
Chandamama 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Andra Jyoti 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Auto World 0.1% 0.2% 0.0% 0.1% 0.0% 0.1%
Bikes 0.1% 0.3% 0.0% 0.0% 0.0% 0.1%
Business Standard 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Better Photography 0.0% 0.1% 0.0% 0.1% 0.0% 0.0%
Business Times 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Elle 0.0% 0.2% 0.0% 0.0% 0.0% 0.0%
Good House Keeping 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Kadambini 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Mathrubhumi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Outlook Traveller 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Pratiyogita Darpan 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Saptahik Sakal 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Society 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
164
Top Gear 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Living Digital 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Saheli 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Sakhi 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Mans World 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Kurukshetra 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Automobiles 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Economical Times 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 8% 6% 5% 5% 9% 8%
165
Table 79: Most preferred radio channel
Radio Channels BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,233 1,271 169 227 157 4,162
Radio Mirchi 41% 39% 24% 40% 22% 37%
Red FM 12% 14% 20% 12% 16% 13%
AIR 11% 9% 15% 12% 17% 11%
Radio City 10% 12% 7% 15% 13% 11%
Suryan FM 6% 5% 8% 0.3% 8% 7%
Big FM 7% 6% 0.7% 6% 2% 5%
AIR FM GOLD 4% 4% 10% 5% 12% 5%
AIR FM RAINBOW 3% 3% 8% 2% 3% 3%
Fever FM 2% 3% 4% 4% 6% 2%
BBC 0.4% 0.3% 2% 4% 0.5% 1%
Go FM 0.9% 1% 1% 0.1% 0.0% 1%
World Space 1% 2% 0.2% 0.1% 0.0% 1%
Power FM 0.2% 0.8% 0.6% 0.7% 0.2% 0.5%
Amar FM 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Hum FM 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 2% 1% 0.0% 0.1% 2% 1%
Table 80: Response to online marketing stimulus
Response To Online Marketing

Stimulus
Sample Base 1,616 1,564 232 286 201 5,344

Clicked a sponsored search ad 41% 41% 27% 41% 33% 39%
Clicked a banner ad 50% 54% 46% 54% 42% 49%
Clicked a product/service e-mailer 16% 17% 19% 21% 13% 17%
Participated in an online contest 50% 47% 29% 51% 24% 45%
Bid/Bought in an Online auction 26% 29% 23% 31% 22% 27%
Bought in a special promotion / deal 24% 27% 23% 35% 23% 25%
None of the above 23% 21% 32% 20% 41% 25%
166
Table 81: Top of mind recall for brands
Brands BM Shaadi Google Jeevansaathi Yahoo AMU

Sample Base 1,905 1,885 294 357 270 6,486
Nokia 9% 8% 7% 10% 5% 8%
Sony 9% 7% 5% 8% 4% 8%
Tata 5% 4% 3% 5% 9% 5%
LG 4% 5% 3% 7% 7% 4%
Reliance 3% 4% 3% 2% 4% 3%
HLL 4% 2% 0.2% 2% 3% 3%
Nike 3% 3% 4% 0.9% 5% 3%
Colgate 3% 2% 0.6% 3% 2% 3%
Samsung 2% 2% 1% 5% 2% 2%
Pepsi 2% 2% 4% 2% 0.4% 2%
Adidas 2% 2% 5% 1% 1% 2%
Microsoft 2% 2% 1% 0.8% 1% 2%
HP 2% 1% 2% 0.3% 0.7% 2%
Maruti 2% 1% 1% 0.0% 2% 2%
Philips 2% 1% 1% 0.9% 3% 2%
Bajaj 1% 2% 0.3% 1% 2% 1%
Hero Honda 1% 1% 3% 1% 3% 1%
Reebok 1% 1% 0.7% 1% 0.9% 1%
Coca Cola 1% 1% 0.4% 1% 1% 1%
Google 2% 1% 0.7% 1% 1% 1%
Airtel 1% 1% 0.9% 2% 0.1% 1%
Godrej 2% 0.8% 1% 0.8% 1% 1%
IBM 0.8% 0.7% 8% 0.4% 0.5% 1%
Honda 1% 1% 1% 2% 0.1% 1%
Intel 0.5% 0.8% 3% 1% 1% 0.9%
Levis 0.7% 1% 0.2% 0.5% 2% 0.9%
Raymonds 0.7% 1% 0.8% 0.2% 0.1% 0.9%
Onida 0.6% 0.7% 0.2% 0.4% 1% 0.8%
Lakme 0.6% 0.9% 0.9% 0.9% 2% 0.7%
Sony Ericsson 0.7% 0.6% 0.4% 0.7% 0.2% 0.7%
Cadbury 0.8% 0.6% 0.5% 0.8% 0.3% 0.6%
Compaq 0.4% 0.4% 0.0% 5% 0.0% 0.6%
Lee 0.4% 1% 0.0% 0.5% 0.8% 0.6%
Motorola 0.7% 0.7% 0.0% 0.0% 0.0% 0.6%
Videocon 1% 0.5% 0.0% 0.0% 0.4% 0.6%
Wipro 0.7% 0.4% 1% 0.3% 0.1% 0.6%
Amul 0.6% 0.7% 0.8% 0.0% 1% 0.5%
BPL 0.4% 0.4% 0.3% 0.2% 0.6% 0.5%
Britannia 0.9% 0.4% 0.0% 0.1% 0.4% 0.5%
HCL 0.6% 0.2% 0.7% 1% 0.2% 0.5%
Mercedes 0.6% 0.3% 0.0% 0.9% 0.0% 0.5%
Peter England 0.4% 0.4% 0.3% 0.8% 0.2% 0.5%
BSNL 0.5% 0.4% 0.3% 0.2% 0.5% 0.4%
Hyundai 0.7% 0.3% 0.6% 0.1% 0.0% 0.4%
Johnson & Johnson 0.4% 0.5% 0.1% 0.0% 0.0% 0.4%
Nestle 0.4% 0.7% 0.5% 0.0% 0.4% 0.4%
Provogue 0.2% 0.8% 0.7% 0.4% 0.0% 0.4%
167
Titan 0.2% 0.4% 0.6% 0.2% 0.0% 0.4%
Whirlpool 0.2% 0.4% 0.0% 0.0% 0.9% 0.4%
Apple 0.3% 0.3% 0.9% 0.0% 0.5% 0.4%
Bata 0.4% 0.2% 0.0% 0.4% 0.8% 0.3%
Dabur 0.3% 0.4% 0.2% 0.3% 0.0% 0.3%
Dell 0.2% 0.5% 0.0% 0.2% 0.1% 0.3%
Garnier 0.3% 0.2% 1% 0.3% 0.0% 0.3%
Hutch 0.4% 0.5% 0.2% 0.3% 0.4% 0.3%
ICICI 0.1% 0.5% 0.0% 0.0% 0.0% 0.3%
John Players 0.1% 0.4% 0.8% 0.0% 0.3% 0.3%
Kingfisher 0.3% 0.5% 0.1% 0.0% 0.1% 0.3%
Lenovo 0.3% 0.5% 0.0% 0.2% 0.0% 0.3%
Lifebuoy 0.3% 0.1% 0.9% 0.4% 1% 0.3%
Louis Phillip 0.3% 0.1% 0.0% 0.0% 0.0% 0.3%
Parle 0.2% 0.4% 0.0% 0.0% 0.0% 0.3%
Ponds 0.2% 0.3% 0.0% 0.2% 0.6% 0.3%
Surf 0.2% 0.5% 0.4% 0.3% 0.3% 0.3%
Toyota 0.4% 0.4% 0.5% 0.5% 0.0% 0.3%
Yamaha 0.2% 0.2% 2% 0.1% 0.8% 0.3%
Amway 0.3% 0.2% 0.5% 0.2% 0.0% 0.2%
Arrow 0.3% 0.0% 0.0% 0.5% 0.0% 0.2%
BMW 0.3% 0.2% 0.4% 0.0% 0.0% 0.2%
Brooke Bond 0.5% 0.0% 0.0% 0.4% 0.0% 0.2%
Ford 0.2% 0.2% 0.3% 0.0% 0.3% 0.2%
Hamam 0.5% 0.1% 0.1% 0.0% 0.0% 0.2%
Horlicks 0.3% 0.2% 0.3% 0.2% 0.0% 0.2%
Infosys 0.1% 0.3% 0.6% 0.0% 0.0% 0.2%
ITC 0.4% 0.1% 0.1% 0.4% 0.0% 0.2%
L`Oreal 0.2% 0.3% 0.3% 0.0% 0.0% 0.2%
Lux 0.2% 0.4% 0.0% 0.0% 0.5% 0.2%
Suzuki 0.1% 0.2% 0.5% 0.3% 0.1% 0.2%
Nescafe 0.2% 0.3% 0.2% 0.0% 0.0% 0.2%
Pantaloon 0.1% 0.2% 0.0% 0.4% 0.4% 0.2%
Pepe 0.2% 0.1% 0.6% 0.8% 0.3% 0.2%
Pepsodent 0.2% 0.3% 0.0% 0.3% 0.6% 0.2%
Ray Ban 0.0% 0.5% 0.0% 0.0% 0.0% 0.2%
Revlon 0.2% 0.1% 0.0% 0.0% 0.0% 0.2%
Thums Up 0.3% 0.1% 0.0% 0.3% 0.0% 0.2%
Times of India 0.1% 0.2% 0.0% 0.3% 0.0% 0.2%
TVS 0.2% 0.2% 0.0% 0.0% 0.0% 0.2%
Wills 0.2% 0.1% 0.9% 0.1% 0.4% 0.2%
Allen Solly 0.1% 0.1% 0.0% 0.4% 0.0% 0.1%
Canon 0.0% 0.3% 0.6% 0.0% 0.4% 0.1%
Close Up 0.1% 0.1% 0.0% 0.0% 0.4% 0.1%
Denim 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%
Dettol 0.0% 0.2% 0.0% 0.1% 0.0% 0.1%
Fair & Lovely 0.2% 0.1% 0.0% 0.0% 0.3% 0.1%
Ferrari 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%
Fevicol 0.0% 0.1% 0.0% 0.0% 0.7% 0.1%
Honda City 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
168
ISI 0.1% 0.1% 0.0% 0.2% 0.0% 0.1%
Killer 0.0% 0.3% 0.2% 0.0% 0.0% 0.1%
Kodak 0.0% 0.0% 1% 0.0% 0.0% 0.1%
Koutons 0.1% 0.1% 0.5% 0.0% 0.0% 0.1%
LIC 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Mcdonald 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
MRF 0.1% 0.1% 0.3% 0.0% 0.0% 0.1%
Nirma 0.0% 0.2% 0.0% 0.7% 0.3% 0.1%
P&G 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Panasonic 0.1% 0.1% 0.0% 0.1% 0.0% 0.1%
Park Avenue 0.1% 0.1% 0.0% 0.3% 0.0% 0.1%
Red Label 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Rediff 0.0% 0.2% 0.0% 0.8% 0.5% 0.1%
Rin 0.1% 0.1% 0.0% 0.3% 0.0% 0.1%
Santro 0.0% 0.2% 0.0% 0.3% 0.0% 0.1%
Siemens 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Sify 0.1% 0.3% 0.0% 0.1% 0.0% 0.1%
Skoda 0.1% 0.3% 0.0% 0.0% 0.0% 0.1%
Spykar 0.0% 0.2% 0.3% 0.0% 0.0% 0.1%
VIP 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Voltas 0.1% 0.0% 0.0% 0.0% 0.1% 0.1%
Woodland 0.1% 0.1% 0.0% 0.2% 0.0% 0.1%
Yahoo 0.1% 0.0% 0.3% 0.0% 0.0% 0.1%
Acer 0.1% 0.0% 0.3% 0.0% 0.1% 0.1%
Axe 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
L&T 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Ranbaxy 0.0% 0.1% 0.1% 0.0% 0.0% 0.1%
Sahara 0.0% 0.0% 0.0% 0.1% 0.0% 0.1%
Sansui 0.1% 0.1% 0.0% 0.3% 0.0% 0.1%
Armani 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Chevrolet 0.0% 0.0% 0.3% 0.2% 0.0% 0.0%
Citi Bank 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
GE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Gillette 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Gold Flake 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Gucci 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
HDFC 0.0% 0.0% 0.3% 0.0% 0.0% 0.0%
IFB 0.0% 0.1% 0.0% 0.3% 0.0% 0.0%
Maggi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Mahindra & Mahindra 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Mark & Spencer 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
NIIT 0.0% 0.0% 0.9% 0.0% 0.0% 0.0%
Parker 0.0% 0.1% 0.3% 0.0% 0.0% 0.0%
Pears 0.0% 0.0% 0.0% 0.3% 0.0% 0.0%
Reid & Taylor 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Rolex 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
SBI 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Scorpio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Taj 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Tanishq 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
169
Tata Indica 0.1% 0.0% 0.0% 0.0% 0.2% 0.0%
Tata Indicom 0.0% 0.1% 0.0% 0.2% 0.0% 0.0%
Tata Motors 0.1% 0.1% 0.0% 0.0% 0.0% 0.0%
Tata Tea 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Van Huesen 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Versace 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
VSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zodiac 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Idea 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Lays 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
TCS 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Glaxo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
HSBC 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
MTNL 0.0% 0.0% 0.0% 0.0% 0.6% 0.0%
Satyam 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Liberty 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 11% 12% 14% 15% 21% 13%
170
Appendix
171
Table 82: City type classification by market size
REGIONS
North South East West
Delhi Bangalore Kolkata Ahmadabad
Metros Chennai Mumbai
Coimbatore Pune
Hyderabad Surat
Faridabad Kochi Asansol Bhopal

Jaipur Madurai Thane
Urban Kanpur Indore
CITY TYPE BY MARKET SIZE 2
Lucknow Nagpur
Uptowns
Ludhiana Vadodara
Patna
Amritsar Thiruvanathapuram Guwahati Aurangabad

Chandigarh Tiruchirapalli Goa
Emerging Dhanbad Vijayavada Jabalpur
Towns Ghaziabad Visakhapatanam Nashik
Rajkot
Agra Mangalore Bhubaneswar Solapur
Allahabad Mysore Cuttack Others from
Dehradun Secunderabad Raipur West India
Gurgaon Others from South Others from
Jodhpur India East India
Meerut
Others
Noida
Ranchi
Varanasi
Others from North
India
2
Above segmentation of Indian cities are basis their market size and
not by the population size. Market size of a city is calculated basis the
total annual household consumption expenditure of all household in
that city/district. Total household consumption includes all possible
household goods and services that a household usually spends on. For
more details refer to ‘Market Skyline of India 2006’ Reports published
by Indicus Analytics.
172
Table 83: Socio economic classification (SEC) grid
Chief Wage Earner's Highest Education

School School Secondary Grad./ Grad./
Not
Illiterate (Up to 4 (5-9 / High PG PG
Grad.
yrs) yrs) School (Gen.) (Prof.)
Unskilled worker E E E D D D D
Skilled worker E E D C C B B
Petty traders E D D C C B B
Shop owners D D C B B A A
Businessmen/
industrialists – with D C B B A A A
no employee
Chief Wage Earner's 3 Occupation
Businessmen/
industrialists – with C B B B A A A
1 to 9 employee
Businessmen/
industrialists – with B B A A A A A
10+ employee
Self-employed
D D D B B A A
professionals
Clerical/ salesmen D D D C B B B
Supervisor level D D C C B B A
Officers/
C C C B B A A
executives (junior)
Officers/
executives B B B B A A A
(middle/ senior)
3
Chief Wage Earner is the head of the household who contributes maximum to
the monthly household income. It is assumed in Indian marketing and media
space that the life style of a household is largely determined by the
combination of head of household’s highest level of education and current
occupation.
173
Index: Charts
Chart 1: Online matrimony users vis-à-vis online dating/friendship users
.................................................................................... 14
Chart 2: Gender profile of online matrimony users ....................... 16
Chart 3: Age profile of online matrimony users ........................... 16
Chart 4: Regional distribution of online matrimony users ............... 17
Chart 5: Years of net usage experience among online matrimony users18
Chart 6: Place of accessing the internet.................................... 18
Chart 7: Online buying among online matrimony users................... 21
Chart 8: Response of online matrimony users to online marketing stimuli
.................................................................................... 21
Chart 9: Gender breakup ...................................................... 33
Chart 10: Age group distribution ............................................. 34
Chart 11: City class - by population size .................................... 35
Chart 12: City class - by market size ........................................ 36
Chart 13: Region-wise break-ups............................................. 38
Chart 14: Socio economic classification..................................... 40
Chart 15: Highest educational qualification................................ 41
Chart 16: Occupational break up............................................. 42
Chart 17: Function / field of occupation ................................... 43
Chart 18: Head of the household............................................. 44
Chart 19: Monthly family income ............................................ 45
Chart 20: Most expensive vehicle owned by the household.............. 46
Chart 21: Ownership of credit cards (individually)........................ 47
Chart 22: Current loan liabilities............................................. 49
Chart 23: Years of experience in using internet ........................... 50
Chart 24: Place of accessing internet ....................................... 51
Chart 25: Type of internet connection at home ........................... 52
Chart 26: Type of internet connection at office........................... 53
Chart 27: Service provider subscribed to at home ........................ 54
Chart 28: Service provider subscribed to at office ........................ 55
Chart 29: Frequency of accessing internet from home ................... 56
Chart 30: Frequency of accessing internet from office................... 57
Chart 31: Time of the day accessing internet from home ............... 58
Chart 32: Time of the day accessing internet from office ............... 59
Chart 33: Duration of PC usage from home................................. 60
Chart 34: Duration of internet usage from home.......................... 61
Chart 35: Duration of PC usage from office ................................ 62
Chart 36: Duration of internet usage from office ......................... 63
Chart 37: Time spent by internet users on watching TV ................. 64
Chart 38: Time spent by internet users on reading newspaper ......... 65
Chart 39: Time spent by internet users on listening to radio ........... 66
Chart 40: Professional activities ............................................. 69
Chart 41: Personal activities.................................................. 70
Chart 42: Downloading activities............................................. 71
Chart 43: E-commerce related activities ................................... 72
Chart 44: Online shopping..................................................... 73
Chart 45: Blogging activities .................................................. 74
Chart 46: Member of an online community................................. 75
Chart 47: Problems faced while surfing the internet ..................... 79
Chart 48: Multiple user shares of email websites ......................... 81
Chart 49: Number of email accounts and average per capita email ids 82
Chart 50: Response to online marketing stimulus ........................ 111
174
Index: Change
from Previous Year
Graphs
Chart 1: Gender breakup ...................................................... 33
Chart 2: Age group distribution .............................................. 34
Chart 3: City class - by market size.......................................... 36
Chart 4: Region-wise break-ups .............................................. 38
Chart 5: Socio economic classification ...................................... 40
Chart 6: Highest educational qualification ................................. 41
Chart 7: Occupational break up .............................................. 42
Chart 8: Head of the household .............................................. 44
Chart 9: Monthly family income .............................................. 45
Chart 10: Most expensive vehicle owned by the household.............. 46
Chart 11: Ownership of credit cards (individually)........................ 47
Chart 12: Years of experience in using internet ........................... 50
Chart 13: Place of accessing internet ....................................... 51
Chart 14: Type of internet connection at home ........................... 52
Chart 15: Type of internet connection at office........................... 53
Chart 16: Service provider subscribed to at home ........................ 54
Chart 17: Service provider subscribed to at office ........................ 55
Chart 18: Frequency of accessing internet from home ................... 56
Chart 19: Frequency of accessing internet from office................... 57
Chart 20: Time of the day accessing internet from home ............... 58
Chart 21: Time of the day accessing internet from office ............... 59
Chart 22: Duration of PC usage from home................................. 60
Chart 23: Duration of internet usage from home.......................... 61
Chart 24: Duration of PC usage from office ................................ 62
Chart 25: Duration of internet usage from office ......................... 63
Chart 26: Time spent by internet users on watching TV ................. 64
Chart 27: Time spent by internet users on reading newspaper ......... 65
Chart 28: Time spent by internet users on listening to radio ........... 66
Chart 29: Professional activities ............................................. 69
Chart 30: Personal activities.................................................. 70
Chart 31: Downloading activities............................................. 71
Chart 32: E-commerce related activities ................................... 72
Chart 33: Online shopping..................................................... 73
Chart 34: Multiple user shares of email websites ......................... 81
Chart 35: Number of email accounts and average per capita email ids 82
Chart 36: Response to online marketing stimulus ........................ 111
175
Index: Tables
Table 1: Detailed sample base distribution of the land survey ........... 6
Table 2: Popular online activities among all net users (Top 20) ........ 12
Table 3: Growth in popularity of online activities (Top 6 Gainers)..... 13
Table 4: Preferred websites for matrimonial search...................... 15
Table 5: Online activities undertaken ‘relatively’ more by online
matrimony users ................................................................ 19
Table 6: Top 10 most popular online activities among online matrimony
users .............................................................................. 20
Table 7: Comparative evaluation of the Top 5 matrimony websites on
selected attributes ............................................................. 22
Table 8: Popularity of various internet activities ......................... 29
Table 9: Growth of popularity of various internet activities ............ 30
Table 10: Matrimonial search................................................. 31
Table 11: Regional Matrimony Websites included under
Bharatmatrimony ............................................................... 31
Table 13: Top 10 cities ........................................................ 37
Table 14: Preferred language of reading ................................... 39
Table 15: Household asset ownership ....................................... 48
Table 16: Popularity of various internet activities ........................ 67
Table 17: Membership by type of online community ..................... 76
Table 18: Most used local language websites (other than English) ..... 77
Table 19: Online activities desired in other languages ................... 78
Table 20: Preferred websites - emailing .................................... 80
Table 21: Top of mind unaided recall - all websites ...................... 83
Table 22: Most used website - all websites................................. 84
Table 23: Info search (English) ............................................... 85
Table 24: Info search (local language) ...................................... 86
Table 25: Job search ........................................................... 87
Table 26: Booking travel tickets ............................................. 88
Table 27: Online shopping (other than travel tickets).................... 89
Table 28: Online news ......................................................... 90
Table 29: Financial news & info (rates, quotes, etc.) .................... 91
Table 30: Online share trading ............................................... 92
Table 31: Real estate info..................................................... 93
Table 33: Dating/friendship search.......................................... 95
Table 34: Social networking/communities ................................. 96
Table 35: Online gaming....................................................... 97
Table 36: Download mobile content......................................... 98
Table 37: Preferred instant messaging applications ...................... 99
Table 38: Download music ................................................... 100
Table 39: Sports content ..................................................... 101
Table 40: Cinema content.................................................... 102
Table 41: Most used local language websites (other than English) .... 103
Table 42: Preferred blog sites ............................................... 104
Table 43: Preferred astrology website ..................................... 105
Table 44: Preferred online learning / education website............... 106
Table 45: Favorite TV channels ............................................. 107
Table 46: Favorite newspapers .............................................. 108
Table 47: Favorite magazines ............................................... 109
Table 48: Favorite radio channels .......................................... 110
Table 49: TOM recall for brands............................................. 112
176
Index: Segment
wise Detailed
Tables
Table 1: Gender breakup ..................................................... 114
Table 2: Age group distribution ............................................. 114
Table 3: City class - by population size .................................... 115
Table 4: City class - by market size ........................................ 115
Table 5: City wise distribution .............................................. 116
Table 6: Region-wise break-ups ............................................. 117
Table 7: Preferred language of reading .................................... 117
Table 8: Socio economic classification ..................................... 118
Table 9: Highest educational qualification ................................ 118
Table 10: Occupational break up ........................................... 118
Table 11: Function / field of occupation .................................. 119
Table 12: Head of the household ........................................... 119
Table 13: Monthly family income ........................................... 119
Table 14: Most expensive vehicle owned by the household ............ 120
Table 15: Ownership of credit cards (individually)....................... 120
Table 16: Household asset ownership ...................................... 121
Table 17: Current loan liabilities............................................ 121
Table 18: Years of experience in using internet.......................... 122
Table 19: Place of accessing internet ...................................... 122
Table 20: Type of internet connection at home .......................... 122
Table 21: Type of internet connection at office ......................... 123
Table 22: Service provider subscribed to at home ....................... 123
Table 23: Service provider subscribed to at office....................... 124
Table 24: Frequency of accessing internet from home .................. 124
Table 25: Frequency of accessing internet from office ................. 124
Table 26: Time of the day accessing internet from home .............. 125
Table 27: Time of the day accessing internet from office .............. 125
Table 28: Duration of internet usage from home......................... 125
Table 29: Duration of internet usage from office ........................ 126
Table 30: Duration of internet usage during weekdays.................. 126
Table 31: Duration of internet usage during weekends ................. 126
Table 32: Duration of PC usage from home ............................... 127
Table 33: Duration of PC usage from office ............................... 127
Table 34: Time spent by internet users on watching TV ................ 127
Table 35: Time spent by internet users on reading newspaper ........ 128
Table 36: Time spent by internet users on listening to radio .......... 128
Table 37: Professional activities ............................................ 128
Table 38: Personal activities................................................. 129
Table 39: Downloading activities ........................................... 129
Table 40: E-commerce related activities .................................. 130
Table 41: Online shopping.................................................... 130
Table 42: Blogging activities ................................................. 130
Table 43: Member of an online community ............................... 131
Table 44: Membership by type of online community .................... 131
Table 45: Usage of other language websites .............................. 132
Table 46: Online activities desired in other languages .................. 132
Table 47: Problems faced while surfing the internet .................... 132
Table 48: Top of mind unaided recall - all websites ..................... 133
177
Table 49: Most used website - all websites................................ 135
Table 50: Preferred website for emailing ................................. 135
Table 51: Multiple user shares of email websites ........................ 136
Table 52: Number of email accounts and average per capita email Ids
................................................................................... 136
Table 53: Preferred website for job search ............................... 137
Table 54: Preferred website for mobile content ......................... 138
Table 55: Preferred website for sports .................................... 139
Table 56: Preferred website for travel products ......................... 140
Table 57: Preferred website for matrimony............................... 141
Table 58: Preferred website for financial news/info .................... 142
Table 59: Preferred website for cinema ................................... 143
Table 60: Preferred website for online share/stock trading............ 144
Table 61: Preferred website for games .................................... 145
Table 62: Preferred website for online shopping......................... 146
Table 63: Preferred website for online news ............................. 147
Table 64: Preferred website for friendship/dating ...................... 148
Table 65: Preferred website for music ..................................... 149
Table 66: Preferred info search engine - local language ................ 150
Table 67: Preferred website for real estate............................... 150
Table 68: Preferred info search engine - English ......................... 151
Table 69: Preferred website for instant messaging ...................... 151
Table 70: Preferred website for social networking/communities ..... 152
Table 71: Preferred website for astrology................................. 153
Table 72: Preferred website for online learning/education ............ 154
Table 73: Preferred blog sites ............................................... 155
Table 74: Other language preferred for local language content....... 156
Table 75: Preferred website for checking local language content .... 157
Table 76: Most preferred TV channel....................................... 158
Table 77: Most preferred newspaper ....................................... 161
Table 78: Most preferred magazine......................................... 163
Table 79: Most preferred radio channel ................................... 166
Table 80: Response to online marketing stimulus ........................ 166
Table 81: Top of mind recall for brands ................................... 167
Table 82: City type classification by market size ........................ 172
Table 83: Socio Economic Classification (SEC) Grid ...................... 173
178
179
180

JuxtConsult India Online 2007 Online Matrimonial Search Report

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India Online 2007

Online Matrimonial Search

India Online 2007

Online Matrimonial Search

Key Findings ..............................................................12

Segment Wise Detailed Tables ...................................... 113

Appendix ................................................................ 171

India Online 2007

Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

The key information included in the various reports cover the

X Highly credible latest estimate of internet using population in urban

India Online 2007

User Segment Supplementary Reports

Category Supplementary Reports: (comparative profiling of top 5

Note - All supplement reports are subject to sufficiency of sample

X We have increased our land survey sample base to 10,000 (from

X Further, to better capture the internet usage across all types of

These two refinements in the sampling methodology ensured that this

The land survey

attractiveness of the incentive prize offered for filling the survey,

Table 1: Detailed sample base distribution of the land survey

Region City/ Town City Class Sample Size City Class

West Rajkot (Guj) 5 lakh - 10 lakh 301

East Bhubneshwar (Ori) 5 lakh – 10 lakh 303

South Mysore (Kar) 5 lakh – 10 lakh 329

To check for both the 'regular' as well as 'occasional' usage of the

Some further questions related to the specifics of demographic profile

The above information about the head of the household, especially

The online survey

The online survey was conducted using an e-questionnaire segmented

X The net usage behavior and preferences of new phenomena like

X In terms of capturing website preferences, 6 more online activity

X The question about 'blogging' was fine tuned to segregate usage

In the online questionnaire, a response format of 'clicking' a single or

Further, to enlist complete and sincere responses, an incentive of a

Finally, the appropriate weights (multipliers) as derived from the land

Note - Because of a deeper and more robust coverage of internet usage

Majority of online matrimony users also undertake dating/friendship

In comparison to matrimony, dating/friendship is a more popular online

A majority of matrimonial users ‘self-search’ for their partners.

Compared to the overall net users, online matrimony users show a

Online matrimonial users come relatively more from the South.

Online matrimonial users are relatively more ‘experienced’ net

Being the relatively more ‘experienced’ net users, online matrimony

Also, at 49% significantly more online matrimony users have bought

Online matrimony is a highly ‘evolved’ and ‘branded’ category. Only

With 35.5% online matrimony users preferring to visit Bharatmatrimony,

Overall, the dominance of the specialized websites, together with a

The popularity of online matrimonial search has really surged in last

JuxtConsult feels that not all of this increase can be attributed to a

Table 3: Growth in popularity of online activities (Top 6 Gainers)

An interesting trend is that dating/friendship has also gained users

Majority of Online Matrimony Users Also Undertake

Chart 1: Online matrimony users vis-à-vis online dating/friendship users

Dating / Friendship Matrimonial Search

51% (+24%) 48% (+33%)

14% (-4%) 37% (+28%) 11% (+5%)

Bharatmatrimony Continues to ‘Lead’ the Online Matrimony

The two websites were almost neck-to-neck in preferred usage share in

Table 4: Preferred websites for matrimonial search

Only 1 in 5 Online Matrimony Users is a Woman

Chart 2: Gender profile of online matrimony users

Current Year M ale Female

BM – Bharatmatrimony, AMU – All matrimonial search users