Scheme of Examination






Academic Session 2010-2011 Onwards


Kashmere Gate, Delhi - 110 403(INDIA).

w.e.f. Academic Session 2010-2011


Criteria for Internal Assessment
The internal assessment of the students (out of 40 marks) shall be as per the criteria given below: 1. Class Test-I 15 marks

(Will be a written test to be conducted on the date communicated by the University for the Class Test – I, except for the Fourth Semester where the dates will be decided by the concerned institutes/school).

2. Class Test-II* (Individual Term Paper/Written Assignment/Project/ Conduct of Practical and Practical File /OB Practical and Practical file 3. Individual Presentation/Viva-Voce/Group Discussion -

15 marks

10 marks

*Record to be maintained by faculty and made available to the examination branch of the University, if required.

2 w.e.f Academic Session 2010-2011

Code No. MS 101 MS 103 MS 105 MS 107 MS 109 MS 111 MS 113 MS 151 Paper Management Process & Organizational Behaviour Decision Sciences Managerial Economics Accounting for Management Information Technology Management Business Communication Business and Legal Environment Information Technology Management Lab Total L T/ Credits P 4 4 4 4 4 4 4 4 3 3 4 4 4 4 2 1 27 2 28

3 w.e.f Academic Session 2010-2011

Innovation and Change Financial Management Marketing Management Business Research Operations Management Human Resources Management e-Business Managerial Skills Development (NUES)* Total * NUES: NON UNIVERSITY EXAMINATION SYSTEM L T/ Credits P 4 4 4 4 4 4 4 4 4 4 4 4 4 4 2 2 30 30 4 w. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) SECOND SEMESTER Code No.e. MS 102 MS 104 MS 106 MS 108 MS 110 MS 112 MS 114 MS 116 Paper Management of Technology.f Academic Session 2010-2011 .GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.

Security Analysis and Investment Management MS 223 – Corporate Tax Planning III. All students must specialize in one major and one minor area.Export.Database Management Systems MS 251 . and Documentation MS 245 .Enterprise Resource Planning MS 237 .Network Applications and Management MS 239 .Sales and Distribution Management MS 213 .International Marketing MS 215 – Services Marketing II. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) THIRD SEMESTER Code No.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.Financial Markets and Institutions MS 221 .Consumer Behavior MS 211 . FINANCE MS 217 .Database Management Systems Lab.Training and Developments Systems and Practices MS 231 . MARKETING MS 209 . HUMAN RESOURCE MS 225 .f Academic Session 2010-2011 . 2. Five papers must be taken for the major area and three papers for the minor area of specialization.Industrial Relations and Labor Laws MS 229 . LIST OF ELECTIVES I. 3. MS 201 MS 203 MS 205 MS-207 Paper Summer Training Report Management of International Business Information Systems Management Entrepreneurship and Small Business Management Elective – I Elective – II Elective – III Elective – IV Elective – V Total L T/ Credits P 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 27 31 Note: 1.International Economics 5 w.International Financial Management MS 219 . INTERNATIONAL BUSINESS MS 241 . institutes must encourage tie up with foreign supervisor along with internal supervisor for International exposure. For Project Dissertation. Three elective papers must be taken in the third semester and two elective papers in the fourth semester from the area selected for major specialization.International Business Environment MS 243 .Compensation Management MS 227 .e.Performance Management IV.Systems Analysis and Design MS 235 . (This paper is based on MS 239 and is part of it) V.WTO and Intellectual Property Rights MS 247 . INFORMATION TECHNOLOGY MS 233 . Procedures. Import Policies.

DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) FOURTH SEMESTER Code No. Total Credits = 113 To obtain the degree a student shall require 104 Credits.Organizational Development MS 232 .Web Technologies MS 254 – Web Technologies Lab.Distribution and Logistics for International Business MS 248 .International Business Negotiation II. LIST OF ELECTIVES I.Foreign Language MS 250 .Insurance and Risk Management MS 226 . MS 202 MS 204 MS 206 MS-208 Paper Project Dissertation Business Intelligence and Applications Strategic Management Corporate Social Responsibility.Knowledge Management INTERNATIONAL BUSINESS MS 244 .Advertising and Brand Management MS 216 – Rural and Social Marketing MS 218 . III. MARKETING MS 212 – Retail Management MS 214 .Internet Marketing FINANCE MS 220 .Team Building in Organizations MS 234 .e.Software Project Management MS 240 . V.Financial Derivatives HUMAN RESOURCE MS 228 . (This paper is based on MS 230 and is part it) MS 242 .Global Competitiveness and Strategic Alliances MS 246 . IV.Mergers.Strategic & International Human Resource Management MS 230 . Acquisitions and Corporate Restructuring MS 224 . 6 w. Human Values & Ethics Elective – I Elective – II Elective – III Total L T/ Credits P 6 3 3 3 3 3 3 3 3 3 3 3 3 18 24 Note: Syllabus for the Fourth Semester papers shall be completed by March 31 every year and for the remaining period the students shall continue to work on the assigned project dissertation.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.f Academic Session 2010-2011 .Behaviour Testing & Counseling INFORMATION TECHNOLOGY MS 236 – Front End Design Tools MS 252 – Front End Design Tools Lab. (This paper is based on MS 226 and is part it) MS 238 .Project Planning and Analysis MS 222 .

f Academic Session 2010-2011 .e.FIRST SEMESTER 7 w.

Motivation-Theories and Practices. Power. Tasks and Responsibilities of a Professional Manager. and Ethics: An Overview. A practical file should also be prepared by the students. (14 Hours) Unit IV Individual & Group Behaviour and Process in Organization: Individual Determinants of OB: Perception. Social Responsibility. Directing-Principles and Process. Leadership Theories and Styles. Managerial Communication. Controlling-Process and Techniques.e. Organizational Culture and Climate. Interpersonal Behaviour and Relations.4. OB Trends.4 Objectives: This course is designed to expose the students to fundamental concepts of management. Models of OB. Learning. Transactional Analysis. its processes and behavioral dynamics in organizations. • • • • • • • • 16 PF FIRO-B Interpersonal Adjectives Scale MBTI Multidimensional Assessment of Personality Conflict Resolution Mode Inventory (Thomas – Kilmann) Multi Dimensional self Esteem Inventory Assessing Personality & Social Behaviour – The social value & attitude scales 8 w. Management by Objectives Management and Society: The External Environment. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Management Process & Organizational Behaviour Course Code: MS 101 L . Organizational Change and Development. (14 Hours) Organizational Behaviour Lab (Optional for Internal Assessment only): Since Organizational Behavior as a subject can be better understood through practical learning of behavioral measurement. Attitudes. Group Dynamics and Work Teams. Personality. Politics. OrganizingProcess and Organizational Structure.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Emotions. so an OB lab can be introduced in the course.f Academic Session 2010-2011 . Managerial Skills. Course Contents Unit I Introduction to Management: Meaning and Nature of Management. Stress and Its Implication on Management Practices. Emergence of OB as a Discipline. Problem Solving and Decision Making. Credits . (14 Hours) Unit II Process of Management: Functions of Management: Planning-Process and Techniques. (14 Hours) Unit III Fundamentals of Organizational Behaviour: Introduction and Meaning. Evolution of Management (in India and Abroad). Conflict and Negotiation. The student can be made to perform any two of the following Organizational Behavioral Tests.

M. Von Glinow. J. 3. Understanding and Managing Organizational Behaviour 5th Edition.e. Prentice Hall of India. J. (2006) Organizational Behaviour. James A.L. (2007). 2.A. T. Management 6TH Ed..f Academic Session 2010-2011 . 10th Edition. 9 w. Sharma.A. M. & Gardner. Pearson Education. G. Pearson Education.F. Cengage Learning. D. R. Judge. Wiley 4. Robbins. Management and Organizational Behavior. S. Reference Books 1. Tata McGraw Hill 5. Mcshane. Behaviour in Organization.. Sanghi. 2.R.A. R. Schermerhorn. (2008). R.Text Books 1.G.P.L. (2010). Green Berg.. & Jones.R. J. George. Stoner. (2009). . S (2009). Organizational Behaviour. Organizational Behaviour. Pierce. J.. Edward Freeman Daniel R Gilbert Jr. and Baron..Prentice-Hall of India. S..

(2009) Operations Research for Management. Queuing model . Macmillan. Unit IV (12 hours) Transportation Problems . 3. Bayes’ Rule. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Decision Sciences Course Code: MS 103 L . Pearson Prentice Hall. Sultan Chand and Sons. RM Stair. J.GURU GOBINDSINGH INDRAPRASTHA UNIVERSITY.Simple.M/M/1/ /FIFO.Decision under Certainty.PERT and CPM.K. Network Analysis .P. (2009) Business Statistics. 10 w. 5th edition. Dominance and Algebraic Methods. Uncertainty and Risk. Richard Levin and DS Rubin (2009) Statistics for Management. Pearson Education. Sharma. 2. Test for Optimality.Presentation of Data. Graphical and Simplex Method. Unit II Linear Programming – Formulation.Discrete and Continuous. 4.4 Credits . Theorems. (2009).4 Objectives: To expose students to quantitative techniques in management decision making. Probability Distributions .f Academic Session 2010-2011 . 4th ed. Reference Books 1. 10th edition. Barry Render. & Gupta M. Gupta.e. Measures of Central Tendency and Variation. 15th edition. Duality. S.Pure and Mixed strategies. Wiley-India.P. Ken Black (2009) Business Statistics: For Contemporary Decision Making. Assignment problems. (12 hours) Unit III (12 hours) Decision Theory . M. Probability Concepts. Course Contents Unit I (20 hours) Descriptive Statistics . Decision Tree analysis. Gupta. ME Hanna and TN Badri (2009) Quantitative Analysis for Management. Textbooks 1. 7th edition. 2. Operations Research: Theory and Applications.Initial Basic Feasible Solution. Correlation and Regression . Game Theory .P.

(14 Hours) Unit II Demand Analysis and Theory of Production: Demand Function. Recent Developments in Indian Economy. C. and Control Measures. Fundamentals of Managerial Economics. D. Market Structures: Price-Output decisions under Perfect Competition. its Relationship with other Disciplines. 3.. Managerial Economics. Truett. Monopoly. Cases. 9th edition. Elasticity of Demand. Truett Lila J. Problems. Prisoner’s Dilemma – Price and Non-price Competition. Optimal Combination of Inputs. 2. 2. 1st edition. Indifference Curve Analysis. Determinants of Economic Development. Reference Books: 1. Determinants of Demand.. Methods of Measurement of National Income. 4.Nash Equilibrium. Applications of Demand Analysis in Managerial Decision Making. Managerial Economics in a Global Economy. Cardinal and Ordinal Approaches to Consumer Behaviour: Equi-Marginal Principle. tools and techniques in evaluating business decisions taken by a firm. and Truett J. Lila (2006). 8th Editon. Monopolistic Competition and Oligopoly. Inflation: Meaning. Mark (2009). Managerial Economics: Analysis.K. S.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Isoquants. Short Run and Long Run Production Analysis. Christopher R Thomas & S Charles Maurice (2008). L W and Jain.(2006).4 Credits – 4 Objective: The course is aimed at building a perspective necessary for the application of modern economic concepts. Revenue curves. (14 Hours) Unit III Theory of Cost and Market Structures: Traditional and Modern Theory of Cost in Short and Long Runs. 9th edition. Managerial Economics. 6th Edition. Theories. The course will also look at recent developments in business in the context of economic theory. Cris. Dale B. Economies of Scale and Economies of Scope. Role of Managerial Economics in Decision Making. McGraw Hill Co. H. Theory of Production: Production Function. John Wiley & Sons. (2008). Opportunity cost Principle. Demand Estimation and Forecasting. Excel Books. Course Contents Unit I Introduction: Nature. Production Possibility Curve.f Academic Session 2010-2011 . Salvatore. Hirschey. Pearson Education 11 w. Managerial Economics. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Managerial Economics Course Code: MS 105 L . Cengage Learning. (14 Hours) Unit IV Introduction to Macro Economics: Nature and Importance. Petersen. 2nd Edition. Economic Growth and Development. Law of Diminishing Marginal Utility. (14 Hours) Text Books 1. Scope and Significance of Managerial Economics. Applications in Managerial Decision Making. Atmanand (2008). Strategic Behaviour of Firms and Game Theory:.e. Incremental Concept. Oxford University Press. precepts.

Balance Sheet (with adjustments). Cengage Learning. 2. Vikas Publishing House. Reconciliation of Financial and Cost Accounting (14 Hours) Unit III Performance Evaluation Techniques: Introduction to Budgeting and Budgetary Control.K. Over and Under Absorption. Balanced Scorecard.A Managerial Emphasis. Datar. Preparation of Final Accounts. Cost Accounting. Preparation of Cost Sheet. Standard Costing and Variance Analysis. Perpetual Inventory Control. Labour Cost Accounting. Maximum Level. 10th Editon. (14 Hours) Text Books 1. Fixed Assets and Depreciation Accounting. (14 Hours) Unit II Cost Accounting: Objectives. Subsidiary Books. Management Accounting for Decision Making and Control.f Academic Session 2010-2011 . Principles & Standards. Rectification of Error. Duray. Pearson Education. Material Cost Accounting. N. (2004). Setting of Reorder Level. Job and Contract Costing. Financial Leverage. Rajan. Accounting Cycle. (14 Hours) Unit IV Decision Making Techniques: Cost Volume Profit Analysis. Contents of Corporate Annual Reports with Annexures. Cost Accounting. 12 w. Classification of Cost. Remuneration and Incentive Schemes. Uniform Costing. Arora. Minimum Level. Trading Account. The course also familiarizes the students with the basic cost and management accounting concepts and their applications in managerial decision making. ABC Analysis.Khan and P. Zero Based Budgeting. Overhead Cost Allocations. Preparation of Trial Balance. Fixed and Flexible Budgets. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Accounting for Management Course Code: MS 107 L-4 Credits . Course Contents Unit I Nature of Accounting Information: Scope and Nature of Accounting. Life Cycle Costing. Performance Budgeting. Operating Costing. Foster. 13th Edition. 2.4 Objectives: The course aims at enabling students to understand the basic accounting principles and techniques of preparing & presenting the accounts for users of accounting information. (2008). Classification of Capital and Revenue. M.e.Horngren. Accounting concepts. Manufacturing Account. Operating Leverage and Combined Leverage. Profit Planning. Inventory Valuation. 6th Edition. Ledger Posting. Management and Cost Accounting. Profit and Loss Account. Tata Mc Graw Hill. Introduction to Activity Base Costing. Edition 5.Y. M. Journalisation. Iitner(2009). Colin. EVA.Jain (2010) Management Accounting. Reference Books 1. Classification of Budget. Target Costing. EOQ.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Responsibility Accounting.

4. M. 3. The Chartered Accountant The Institute of Cost and Works accountant of India.. Accounting Theory and Practice.3.E. Sultan Chand & Sons. The Management Accountant 13 w. The Accounting Review Institute of Chartered Accountant of India. Maheshwari. 2nd Edition.f Academic Session 2010-2011 .W. Financial Times / Pearson. Periodicals 1. Accounting for Management. (2010). And Underdown B.N (2009).e. Glautier. American Accounting Association. S. 2.

Information and Knowledge Concepts. Octal and Hexadecimal Number Systems. Introduction to information technology. (8 Hours) Text Books 1. Number Systems and Arithmetic: Decimal. Reference Books 1. Classification of Information Systems. Pearson Education.e. Multitasking. Course Contents Unit I Computer Hardware and Number System: . Turban Efraim. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Information Technology Management Course Code: MS 109 L – 3 P-0 Credits . Compilers and Interpreters. Types of Operating Systems (Batch Processing. Network Architectures-The OSI Model.CPU.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Communications Media. Introduction to Information Technology.03 Objectives: The primary objective of this course is to familiarize the student with basic concepts of information technology and their applications to business processes. Binary. Primary Network Topologies. John Wiley and Sons. SQL queries. Rainer and Potter (2006). Integrity Constraints. ITL Education Solutions (2009). Intranets and Extranets. Information Technology for Management Transforming organizations in the digital economy. (14 Hours) Unit IV Functional and Enterprise Systems: Data. World Wide Web. Wiley India. Computer Memory and Mass Storage Devices. 4th Edition. Services provided by Internet. Binary Arithmetic. Multiprogramming and Real time Systems) DBMS: Traditional File concepts and Environment. Overview of Security Issues in Information Technology. Ephraim McLean.f Academic Session 2010-2011 . Basic Logic Gates. Types of DataCommunication Networks. James Wetherbe (2006). 14 w. Physical Components of Information Systems. Inter-Networking devices. Process of Software Development. Decision Making Process. Computer Hierarchy. (06 Hours) Unit II Computer Software: Application and System Software. Assemblers. Input Technologies. Creating Web Pages using HTML. Database Management Systems Concepts. The Internet. Concepts of Computer Networks. Types of Data Models. Turban.Functions of Operating Systems. Intranet and Extranets: Operation of the Internet. Output Technologies. Data Analysis using Spreadsheets Operating Systems. Programming Languages and their Classification. Emerging Trends in Information Technology. ER Modeling. (14 Hours) Unit III Data Communication and Networks: Concepts of Data Communication. 2nd Edition. 2.

Deepak Bharihoke. Fundamentals of Information Technology. Computer Applications in Management.2. 15 w. Thomson Learning. Excel Books.e. (2009). Brady and Ellen F Monk (2007). Problem Solving Cases in Microsoft and Excel. Fourth Annual Edition. Anmol Publications. Joseph A. 3. K. Saini A. 4.f Academic Session 2010-2011 . 3rd Edition.and Pradeep Kumar (2003).

Boove. Report Writing. Pearson Education 4. Lesikar et al (2009). C.e. J. Business Communication Today. Intercultural Business Communication.V.L. New Delhi.. Penrose et al (2009). 16 w. Creating and Delivering Online Presentations (07 Hours) Text Books 1. O.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.4 Credits – 4 Objectives: To train students to enhance their skills in written as well as oral Communication through practical conduct of this course. Electronic Messages (b) Non-Verbal Communication (c) Oral Communication: Art of Public Speaking. Cengage Learning. Importance and Role of Communication. Media Mix. Speech Writing. Newsletters. Writing Positive. Tata McGraw Hill Publishing Company Ltd. Preparing Minutes of Meetings. (2009). Cengage Learning. Executive Summary of Documents. New Delhi. 3. Scot. Negative Persuasive. Advertisements. Business Communication: Making Connections in a Digital World. & Chaturvedi. M.f Academic Session 2010-2011 . Public Relations. Krizan et al (2010). Course Contents Unit I Theory of Communication: Nature. This course will help students in understanding the principles & techniques of business communication. Contemporary Business Communication. Effective Listening (d) Communicating in Teams (15 Hours) Applications of Communication (a) Writing a Summer Project Report (b) Writing CVs & Application Letters (c) Group Discussions & Interviews (d) The Employment Interview (14 Hours) Unit III Important Parameters in Communication (a) The Cross Cultural Dimensions of Business Communication (b) Technology and Communication (c) Ethical & Legal Issues in Business Communication (d) Mass Communication: Mass Communication & Promotion Strategies. Publicity. Effective Business Communication. Designing Visual Communication. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Business Communication Course Code: MS 111 L . 2. Business Communication for Managers. Commercial Letters. The Communication Process. (10 Hours) Unit IV Other Communication Parameters: Negotiation Process & its Management. Thill. Barriers and Gateways to Communication. Reference Books 1. Chaney & Martin (2009). Pearson. 2. Biztantra. and Press Releases. (2009). (10 Hours) Unit II Forms of Communication (a) Written Communication: Principles of Effective Written Communication.

c. political. Performance and Discharge of Contract. Types of Partners and Partnership. Transfer of Ownership. Meaning of Goods. Overview of Alternate Dispute Resolution Mechanisms. Vitiating Elements. risks and challenges and their relevance for managerial decisions. Historical Perspective on public control of business. Overview of Special Contracts. Types of Companies. Recent Amendments to Partnership Act. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Business and Legal Environment Course Code: MS 113 L-4 Credit -4 Objectives: This course is intended to make students understand various social . Formation of Partnership. Performance of a Contract of Sale. Companies Act 1956 – Meaning and Essential Features of Company. Remedies for Breach of Contract. Endorsement of NI. Dissolution of Partnership Firm. Hundis e. Indian Contract Act. c) Monetary Policy: Types of Monetary Policy and Monetary Policy Instruments. Objectives of Planning in India. Constitutional framework of state control of business. Liabilities of Banker and Dishonour of NI. 1932 – Meaning and Essential Elements.e. d.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Registration. Presentment of NI. 1930 . Memorandum and Articles of Association. (24 Hours) 17 w. Discharge of Parties. Fiscal Policy Instruments . (12 Hours) Unit -III Business Legislation a. Economic systems. Industrial Licensing Policy. Negotiable Instruments Act. 1872 – Formation. Types. Conditions and Warranties. Rights of unpaid seller. Sale of Goods Act. b. Indian Partnership Act. (8 Hours) Unit –II Planning and Economic Policies a) Planning Commission and National Development Council.Meaning and Essential Elements of Contract of Sale.taxation and public expenditure and their impact on economy. Prospectus. Economic and Non-economic factors influencing business and their interaction. legal and economic and other factors that influence business in India so as to enable them appreciate associated opportunities. Economic Reforms b) Fiscal Policy: Types of Fiscal Policy. 1881: Meaning and Essential Features. Formation of Company. Essential Elements. Course Contents Unit-I Meaning of Business Environment. Rights and Duties of Partners.f Academic Session 2010-2011 .

Powers and Functions.: Objective.” Tata Mc Graw Hill. V K (2010). c) Competition Act 2002: Objective. A Manual of Business Laws. Maheshwari. Indian Partnership Act. New Delhi. FEMA Vs FERA.Unit -IV Overview of Economic Legislation a) Consumer Protection Act. Anti Competitive Agreements.1992 i.. Legal Definitions of Consumer and Complainant. 1999.” 2nd Edition. S.e. Companies Act. Salient Features. Securities and Exchange Board of India Act.1930 c. Shaikh (2010). “Business Laws.f Academic Session 2010-2011 . Negotiable Instruments Act. d) The Foreign Exchange Management Act.2002 j. “Economic Environment of Business. 1986 g. Saleem. Competition Act. S. 1986: Objective. Business Environment.Objective and Applicability of the Act. 1932 f. Himalaya Publishing House. New Delhi References Books 1. New Delhi 3. Tulsian. Competition Commission of India –Composition. and Maheshwari. Acts 1. Consumer Protection Act. 1986 h. b) Securities Exchange Board of India Act. Economic reforms and performance” Pearson Education. Pearson Education. Pailwar. Definition of Security. Bare Acts a. 3rd ed.N. 1992.Composition. (2008). 4. P C(2009) . Securities Exchange Board of India. Environment Protection Act. Prentice Hall India Learning. Basic Terminology. Paul J (2010) Business Environment Text & Cases.1999 Course instructor to suggest relevant materials published by professional and regulatory bodies 18 w. 1872 b. Regulation and Management (12 Hours) Text Books 1. Prakash. B A (2009) ed “The Indian Economy Since1991. Third Edition. 3Tier-Redressal Mechanism. 1956 e. 2nd edition.K. 2. Sale of Goods Act. Abuse of Dominant Position. Powers and Functions. Tata Mc Graw Hill 2. 1881 d. Regulation of Combinations. Foreign Exchange Management Act. Indian Contract Act.

Course Code: MS 151 L – 0 P-2 Credits .f Academic Session 2010-2011 .01 Lab will be based on Paper MS 109 and will basically cover the following: Operating System Commands. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Information Technology Management Lab. 19 w. Basic HTML Tags.e. SQL Queries and Spreadsheet.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.

SECOND SEMESTER 20 w.e.f Academic Session 2010-2011 .

John (2007). USA. 4. Technology Life Cycles. Technology Exports / Joint venture Abroad. Product Innovation. Diagnosing Organizational Capability to Change-strategy. (16 Hours) Unit III Innovations Management: Invention vs. Inc. First Edition. Course Contents Unit I Technology Management : Understanding Technology and its Relationship with Wealth of Nations and Firms Specific Knowledge. John Wiley & Sons. Technology Acquisition and Absorption. Process Innovation. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Management of Technology. 2. Second Edition. Innovation Strategies and Models. Innovation Management. Managing Transformations. Frederick Betz (2003). Building Culture and Climate for Change: Role of Leadership. Leadership for Innovation. (10 Hours) Text Books 1. V K. (2001). 3. Problem Solving. Kogan Page India Private Limited. Competitive Advantage from change. Forces. Innovation and Change Course Code: MS 102 L-4 Credits-4 Objectives: This course is designed to help students to understand the importance of managing technology. Oxford University Press. Creative Thinking. 2nd Edition. 21 w. Types of Change. Pearson Education.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Narayanan. Managing Technology and Innovation for Competitive Advantage. Reference Books 1.f Academic Session 2010-2011 . Managing Technological Innovation. (14 Hours) Unit IV Creative and Lateral Thinking Management: Thinking. Managing Lateral Thinking. Concurrent Engineering. Innovation. The Handbook of Technology Management (3 Volume Set). 2. Shavinina(2003). Wiley.e. Michael L and Philip Anderson (2004). Importance. Permagon. Larisa V. Technological Intelligence and Forecasting. (16 Hours) Unit II Change Management: Understanding the Nature. Systems and People. Global Trends in Technology Management. . The International Handbook of Innovation. Managing Strategic Innovation and Change. Elsevier Science. Tushman. Adair. Hossein Bidgoli (2010). innovation and change at the firm’s level and also at the national level. Structure.

22 w. APJ and Rajan Y. Special Indian Edition. DeBono. Strategic Management of Technological Innovation. (1997).Supporting Documents/Readings: 1. 3.S. “Technology Information Forecasting & Assessment Council” (TIFAC) Telecommunication: Technology Vision 2020. 4. New Delhi. Tata McGraw Hill. Lateral Thinking. India.e. Edward (1990). Melissa A. Penguin Books. (1990). Schilling (2008). 2.f Academic Session 2010-2011 . TIFAC. India 2020: A vision for the New Millenium. Penguin Books. Abdul Kalam.

Sultan Chand & Sons. Planning of Funds through Management of Assets . 2. (2007). Lintner Model.Fixed and Current: Sustainable Growth Rate. M. Sensitivity Analysis.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.4 Objectives: The course is aimed at building an understanding of concepts. and Jain P. Working Capital Management. Course Contents Unit I Nature and Scope of Financial Management. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Financial Management Course Code: MS 104 L-4 Credits .e. Common Size Statements. New Delhi.Conventional and DCF Methods. 13th Edition. Walter Model. Du Pont Analysis. S. Annuity Due. Capital Gearing/Debt-Equity Ratio. Net Income Approach. Management of Cash (Various Theoretical Models). Problems & Cases. Replacement Decisions. Impact of Financial and Economical Environment on Financial Management. Operating Cycle. K. Time Series.. Financial Management – Principles & Practice. Cash Flow Statement and its Interpretation (AS3). Financial Objectives.N. Financial Management. Decision Tree. Financial Statement Analysis. Net Operating Income Approach. Khan. (14 Hours) Unit III Retained Earning Vs.f Academic Session 2010-2011 . Maheshwari. Text Books 1. Time Value of Money including Pension Funds. Cost of Capital. Risk Adjusted Discounting Rate. Risk Analysis and Capital Budgeting-Certainty Equivalent Factor. Text. Generation of Internal Funds. (14 Hours) Unit IV Capital Budgeting . Traditional Approach and MM Approach. Inventories (Including Risk Analysis) and Receivables. Annuity. vital tools and techniques applicable for financial decision making by a business firm. Computation of EMI. (14 Hours) Note: Use of MS-Excel Functions and Formulas should be promoted amongst students for all topics given in the syllabus. Capital Structure. Independent and Dependent Risk Analysis. Ratio Analysis.(2009). MM Approach. Basic International Capital Budgeting. Dividend Decision. (14 Hours) Unit II Planning for Sources of Finance (Domestic and International). Gordon Model. Tata McGraw Hill Company. Y. 23 w. Inflation and Capital Budgeting. 5th Edition. EBIT – EPS Analysis. Funds Flow Analysis.

Sheeba Kapil(2010). Prasanna. Principles of Financial Management. Principles of Managerial Finance. Bhalla. Brigham.f Academic Session 2010-2011 .(2009). 6. V. 3.e. K. Pearson. Cengage Learning. New York. Van Horne. 5.. and Houston. Ltd. Joel F. Fundamentals of Financial Management. James. Gitman. Eugene F. Financial Management.(2006). C (2002). Chandra (2007) Financial Management: Theory and Practice.J. L. 7th Edition. 2. 4. 9th Edition. Anmol Publications Pvt.Reference Books 1.(2006). Financial Management and Policy: Text and Cases. Tata McGraw Hill. Pearson Education. 24 w. 10th Edition.

Marketing Management: A South Asian Perspective.e. Demand Forecasting.. philosophies. Social Marketing. and Jha.. Macmillan Publishers India Ltd.f Academic Session 2010-2011 .. Etzel. Ltd. Stanton. (14 Hours) Unit IV Emerging Trends and Issues in Marketing: Consumerism. Brand Management. Principles of Marketing. (16 Hours) Unit II Product and Pricing Decisions: Product Concept.4 Credits – 4 Objectives: The course aims at making students understand concepts. Promotion Tools-Advertising. Marketing Management. 13th Edition. 2. Emerging Channels of Distribution. Concept of Marketing Mix. M. Ramaswamy. and O. New Delhi 2.. Marketing Planning. Product Life Cycle. Cengage Learning. (14 Hours) Unit III Promotion and Distribution Decisions: Communication Process. (12 Hours) Text Books 1. Pricing Process. Pride. Tata McGrawHill. Distribution Channel Decisions-Types and Functions of Intermediaries. Cengage Learning. Course Contents Unit I Introduction to Marketing: Meaning and Scope of Marketing. Selection and Management of Intermediaries.. processes and techniques of managing the marketing operations of a firm.L. Market Segmentation. Publicity and Sales Promotion. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Marketing Management Course Code: MS 106 L . (2009).C. K. New Delhi. Boone and David L. New Delhi Reference Books 1. Fourth Edition. Keller. 25 w. New Delhi. Walker. Personal Selling. Kurtz (2007). 12 th Edition. Implementation and Control. Major Product Decisions. Pricing Decisions: Determinants of Price. V. New Delhi.S and Namakumari. Saxena.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. 4th Edition. B. Green Marketing. Tata McGraw Hill Education Pvt. Online Marketing.P. Understanding Marketing Environment. A (2009) Marketing Management. Direct Marketing. 3. A. W. Targeting and Positioning. New Product Development Process. and Pandit. Ferrell (2010). Koshy. Rajan (2009). Policies and Strategies. S. Kotler. Channel Design. (2009) Marketing Management: Global Perspective Indian Context. Product Levels. Types of Products. Pearson Education. M. Rural Marketing. Louis E.. William. 4. Consumer and Organization Buyer Behavior. Marketing Management Process-An Overview. Marketing Philosophies. M.

Quantitative. tools and techniques in order to facilitate managerial decision making. Pearson Education. Functions. Data Editing. Naresh Malhotra and S Dash (2009) Marketing Research. (14 Hours) Unit IV Introduction to Hypothesis Testing. Sample Size Determination. Ordinal. Methods of Data Collection – Primary and Secondary Sources. Action Research. Reliability of Research Instruments – External And Internal Consistency Procedures. Richard Levin and DS Rubin (2009) Statistics for Management. 3. Writing A Research Report.f Academic Session 2010-2011 . Constructing Hypotheses – Functions. Establishing Operational Definitions. Indicators. Based On Reference Period. Ranjit Kumar (2009) Research Methodology.e. Replicated Cross-Sectional Design. Exploratory. Pearson Education. 2. Principles. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Business Research Course Code: MS 108 L-4 Credits . Study Designs – Based on Number of Contacts. 7th edition. Displaying Data. Donald Cooper and PS Schindler (2009) Business Research Methods. Cluster Analysis. (14 Hours) Unit III Sampling – Concepts. 9th edition. 4th edition. (12 Hours) Unit II Research Design – Definition. 2nd edition. Course Contents Unit I Definition and Applications of Business Research. Tata McGraw Hill. 5th edition. Interval. Non-Experimental And Quasi-Experimental Study Designs. 4. Coding And Tabulating. Thurstone. Types of Hypotheses. Formulating A Research Problem – Identifying Objectives. Multi-Dimensional Scaling And Conjoint Analysis. Experimental. Characteristics. Writing A Research Proposal. Variables. Wiley. Non-Probability. 2. Pearson Education. Ethical Issues In Data Collection. Robert Stine and D Foster (2010) Statistics for Business. Qualitative. Types of Sampling – Probability. Advanced Data Analysis Techniques – Basic Concepts of Discriminant Analysis. Attitudinal Scales – Likert. Concurrent And Predictive. Uma Sekaran (2010) Research Methods for Business. Types of Measurement Scales – Nominal. Sampling Frame. Guttman Scales.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Types of Research – Descriptive. Ratio. Validity of Research Instruments – Face And Content. CrossOver Comparative Experimental Design. Mixed Sampling Designs. Factor Analysis. Identifying Variables – Defining Concepts. Reviewing of Literature. 26 w. Textbooks: 1. Reference Books 1. Pearson Prentice Hall. Construct Validity. Primary Data Collection Instruments. 1st edition.4 Objectives: The course aims at equipping students with an understanding of the research process. (16 Hours) * Working Knowledge of Statistical Package such as SPSS/Systat/ SAS etc may be provided to the Students. Steps in the Research Process.

tools and techniques developed in the area of operations management over the years. New Delhi 27 w. Design for Manufacturability.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Theory of constraints and Synchronous Manufacturing. LTPD. Nature & Scope of Operations Management. Process Selection and Facilities Layout: Determinant of Process Selection. Course Contents Unit I Introduction to Operations Management. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Operations Management Course Code: MS 110 L-4 Credit-4 Objectives: The course is designed to enable students appreciate the strategic significance of operations management in highly competitive global economy and to introduce various principles. et. (14 hours) Unit III Demand Forecasting. ISO (9000&14000 Series). Mahadevan B. Inventory Planning and Control. Quality: Definition. concepts. Control Chart (X . New Delhi Stevenson W. and Relationship of Operations Management with Other Functional Areas. Facilities Location. J (2007). R . Statistical Quality Control: Variable & Attribute. Work Measurement and Job Design. Process-Product Matrix. Tata McGraw Hill. Supply Chain Management. Types of Layouts. Process Control. Cost of Quality. Tata McGraw Hill. Operations Strategy. Dimension. Resources Planning: Aggregate Production Planning Materials Requirement Planning. Operations Management: Theory and Practice. p . 3. Pearson Education. It is envisaged that students would gain a conceptual understanding of the subject and relate them to practical applications in real life situation. Lean Management and Just in Time Production. 9th Edition. Operations Management for Competitive Advantage. Quality Awards. a & b risk ) Total Quality Management (TQM) (14 hours) Text Books 1. Scheduling. (16 hours) Unit IV Quality Management.B. Design for Assembly. Operations Management. np and C chart ) Acceptance Sampling Operating Characteristic Curve (AQL . 2.2nd Edition. Al (2010). Concurrent Engineering.f Academic Session 2010-2011 . Tools and Approaches in Product Development viz: Quality Function Deployment. Continuous Improvement (Kaizen).e. Mass Customization. Historical Evolution of Operations Management. Design for Quality. Systems Perspectives of Operations Management. Chase. Capacity Planning. (2010). Recent Trends in the Field of Operations Management (12 hours) Unit II Product Development: Product Development Process. Line Balancing. R.

Tata McGraw Hill. Gaither Norman and Frazier G. Chary.N and Paneerselvam R.Reference Books 1. Terry Hill (2005). S.e. 9th Edition. 2. Palgrave McMillan.f Academic Session 2010-2011 . Production and Operations Management. Operations Management. Cengage Learning. Operation Management.(2004). 28 w. New Delhi 3. (2009).

Managing Labor Relations: An Overview. (14 Hours) Text Books 1. Human Resource Audit. Armstrong’s Handbook of Human Resource Practice. Job Analysis. Selection. Griffin. Managing Protean Careers. (14 Hours) Unit II Strategy and Workforce Planning: Strategic Planning and HR Planning: Linking the Processes. (10 Hours) Unit III Expanding the Talent Pool: Recruitment. (2009). Course Content Unit I Introduction to Human Resource Management: Concept of HRM. Functions. Workforce Diversity. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Human Resource Management Course Code: MS 112 L . Cengage Learning(India Edition). HRM Models (In India and Abroad). Snell et al (2010). HRM an Introduction. 2. Human Resource Management. Competitive Challenges and HRM: Technological Changes. (18 Hours) Unit IV Contemporary Issues in HR – Strategic Human Resource Management. Ivancevich (2009). Training & Development.e. M. Kogan Page Lepak. Nature. methods and techniques and issues involved in managing human resource so as to facilitate employing. Methods and Techniques of Forecasting the Demand and Supply of Manpower. Pearson Education. D. Tata Mc Graw Hill Denisi. Processes. Objectives. (2009).GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. International Human Resource Management Creating High Performing HR Systems: Wellness Programs and Work Life Balance and Green HRM Human Resource Information Systems. Human Resource Management. Reference Books 1. Career Management: Developing Talent Overtime. HRM Competencies: Roles of HR Generalists and HR Specialists. Importance and Evolution of HRM. and Human Resource Accounting. Roles and Responsibilities of HR managers. Incentives and Employee Benefits. & Gowan M. 4. Credits -4 Objectives: This Course will aid the students in having a clear understanding about the concepts. Scope. Job Design: Behavioral Concerns. Human Resource Management. Armstrong. Health and Social Security Measures. Dessler et al (2008). 3.f Academic Session 2010-2011 . Career Development Initiatives. Managing Compensation.4. Human Resource Management. Pearson Education. Appraising and Improving Performance: Performance Appraisal Programs. Computing Turnover and Absenteeism. 2. Cengage Learning 29 w. Processes and Methods. maintaining and promoting a motivated force in an organization. Job Evaluation. Moonlighting Phenomenon etc. A S. R W (2005). Employee Empowerment. Ergonomic Considerations and Flexible Work Schedules.

Electronic Commerce.Framework. 3rd Edition. Cryptography. Electronic Commerce Models. Emerging Trends in e-Business. IDS. Digital Commerce. Dave Chaffey (2009). Digital Signatures. Electronic Fund Transfer. Strategies for E-Commerce. payment systems and various online strategies for e-business. Technologies and Applications. Limitations and Barriers of E-commerce.e. Intranet.f Academic Session 2010-2011 . Components of Electronic Data Interchange. Course Contents Unit I Introduction to e-business: Electronic Business. Encryption. Types of Electronic Payment Systems. Mobile Commerce. Benefits. (18 Hours) Unit II Security Issues in e-business Security Overview. B2B Electronic payments. 2. Smart Cards. 30 w. Value Chains in Electronic Commerce. Extranets.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Electronic Data Interchange. Internet based Business Models. Tata McGraw Hill. Pearson Education. Securing E-commerce Networks: Security Protocols such as HTTP. (16 Hours) Unit III Electronic Payment System Concept of e-Money. Firewalls. Digital Certificates. SSL. Web Based Tools for Electronic Commerce. Electronic Payment System. Ethical and Societal Impacts of E-Commerce. (12 Hours) Unit IV e-Business Applications & Strategies Business Models & Revenue Models over Internet. Composition of Intranet. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) e-Business Course code: MS 114 L-4 Credits: 4 Objectives: The course imparts understanding of the concepts and various application issues of ebusiness like Internet infrastructure. e-Governance. Types of Electronic Commerce. Electronic Data Interchange Communication Process. Public Key Infrastructure (PKI) for Security.. Bharat Bhaskar (2009). ECommerce in India. Electronic Commerce Threats. Electronic Commerce. Public Key and Private Key Cryptography. Personal Firewalls. Legal. E-Business and E-Commerce Management. 3rd Edition. Stored Value cards and Electronic Payment Systems. security over internet. (10 Hours) Text Books 1.Strategy. Infrastructure Issues in EPS. Implementation and Practice. Business Applications on Intranet. VPNs.

Joseph. (2008). P. Electronic Commerce.Reference Books 1. (2009): Electronic Commerce – A Managerial Perspective. Cengage Learning. PHI Learning. E-Commerce – An Indian Perspective. 1st Edition. 2. David King. and Perry. 3rd Edition.e.T. James T (2007). 3. Electronic Commerce Strategy. Efraim Turban. 4th Edition. Schneider Gary P. Dennis Viehland.f Academic Session 2010-2011 . 3rd Edition.J. 31 w. Jae Lee. Pearson Education.From Vision to Fulfillment. 4. PHI. and S. Awad (2007). Elias M.

Poster Making. Captions.f Academic Session 2010-2011 . shaping their attitudes and behaviour and ultimately preparing them for corporate roles. Creative Writing. (07 Hours) Unit III Strengthening Written Communication: Case Studies. Framing Advertisements. Slogans.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. (07 Hours) Unit II Strengthening Oral Communication: Role Playing. (07 Hours) 32 w. (07 Hours) Unit IV Group Discussion and Mock Interviews. Course Contents Unit I Strengthening Oral Communication: Presentations and Extempore.e. Preparing Press Notes.2 Objectives: This course will focus on overall Personality Development of students by enhancing their communication skills. Debates and Quiz. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Managerial Skills Development (Non University Examination) Course Code: MS 116 L-2 Credits. Exercises on Corporate Writing.

f Academic Session 2010-2011 .e.THIRD SEMESTER 33 w.

Ability to develop a healthy long term relationship with client 6.) 13. Assessor’s Overall rating Assessor’s Name: Designation: Organization name and address: Email id: Contact No: 34 w. Presentations skills 10. Documentation skills 11. Annexure A Outstanding A Good B Satisfactory C Unsatisfactory D 1. Creativity and ability to innovate with respect to work methods & procedures 8. Technical knowledge gathered about the industry and the job he/she was involved. Sense of Responsibility 12. Communication Skills : Oral / Written / Listening skills 3.e.f Academic Session 2010-2011 . In what ways do you consider the student to be valuable to the organization? Consider the student’s value in term of: (a) Qualification (b) Skills and abilities (c) Activities/ Roles performed 15. Punctuality Any other comments_____________________________________________________. Ability to take initiative 5. Ability to relate theoretical learning to the practical training 7.SUMMER TRAINING APPRAISAL Student’s Name: Programme: You are requested to provide your opinion on the following parameters. 2. Ability to work in a team 4. His/her ability and willingness to put in hard work 14. the ability to instill trust. Ability to grasp new ideas and knowledge 9. pleasing manners. Acceptability (patience. etc.

The internal faculty guide will be required to evaluate (out of 40 marks) on the basis of the assessment report provided by the organization where the Summer Training has been completed and his/her own assessment about the work done by the student. with whom they shall be in continuous touch during the training period. this period shall be counted from the last date of completion of their Summer Training.f Academic Session 2010-2011 . DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Summer Training Report Course Code: MS 201 L-0 Credits-4 All the students will submit their Summer Training Reports (in duplicate) within a period of one month in the concerned institute/school. 35 w. The supervisor in the organization under whose guidance the summer training is carried out will be required to grade the student’s report in the format prescribed by the university (Annexure – A). Each student will be attached with one internal faculty guide.e.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. The evaluation of the remaining 60 marks shall be made by external examiner appointed by the University who shall evaluate the report on the basis of presentation and the assessment report received from the organization where student has undergone Summer Training.

Business Improvement: Integrating Quality. Lasserre. Pearson Education. Edward T Hall Study. – Approach. and Knowledge Management.e. Fred Luthans. International Management: Managing across borders and culture. (14 Hours) Unit II Managing Globally : Global Marketing Management. K Aswathappa(2008). International Management: Culture. Tamer Cavusgil. Cross-Cultural Management : Hofstede Study.f Academic Session 2010-2011 . Pearson Education. Implementing Global Strategy. Management and the New Realities. Basic Models for Organization Design in Context of Global Dimensions. Analyzing International Entry Modes. Gary Knight (2010). Cross-Culture Communication and Negotiation. Organizing and Structuring the Multi Business Firm (14 Hours) Text Books 1. Entry Barriers. Global Strategic Management. International Business. Aspects of Global Financial Management (14 Hours) Unit III Formulating Strategy for International Management: Strategy as a Concept. John D Daniels. Deresky (2010). 36 w. The Social Responsibility of the Global Firm .R. International Business Environments and Operations. Jonathan Doh (2008). Pearson Education Reference Books 1. Global Mergers and Acquisition. Strategy And Behaviour. Global Operations. .G. Prashant Salwan (2010). The Environment Of International Business. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Management of International Business Course Code: MS 203 L-4 Credits-4 Objectives: The objective of this course is to enable the students to manage business when the Organizations are exposed to international business environment. Pearson Education. Richard Hodgetts. Course Contents Unit I Nature and Scope of International Management: Introduction to International Business. Reasons for Going International. Palgrave MacMillan. Strategy in the Internationalization of Business. . Ethical issues in Context of International Business. Philippe (2007). Global Human Resources Management . 1st Edition. International Competitive Advantage. Leadership Issues. Lee H Radebaugh Daniel P Sullivan . 2. International Business: Strategy.P.GURU GOBINDSINGH INDRAPRASTHA UNIVERSITY. (14 Hours) Unit IV Broad issues in Globalization : Emerging Global Players . E. Global Competitiveness of Indian Organizations. International Strategic Alliances. 3. 4. The Role of the Parent: Managing the Multi Business Firm. Cultural Adaptation through Sensitivity Training. 2. Innovation. Tata Mcgraw Hill.

George M Marakas and Ramesh Behl (2010). Integrating Information Systems with Business Strategy. New Delhi. Nineth Edition. Ken Laudon and Jane Laudon and Rajanish Dass (2010). Course Contents Unit I Meaning and Role of Information Systems. Business Planning Systems and Critical Success Factors. Evaluation of Information Systems. Pearson. New Delhi. Value Chain Analysis. James A O’Brien. Risks in Information Systems. Management Support Systems. Customer Relationship Management. Tata McGraw Hill Education. Eleventh Edition. (12 Hours) Note: Each student will write a research paper on a specific Information System related issue of their choice. Procurement Options – Make or Buy decisions. Resource Requirements for Information Systems: Hardware and Capacity Planning. End User Development. Outsourcing as an Option. ERP. 2. and Knowledge Management Systems. Software Needs. Data Mining and its Applications. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Information Systems Management Course Code: MS 205 L-4 Credits-4 Objectives: The objective of this course is to expose the students to the managerial issues relating to information systems and help them identify and evaluate various options in this regard. Management Information Systems. Spiral Method. (16 Hours) Unit II Planning for Information Systems: Identification of Applications. Prototyping. 37 w.e. Presentation of available Alternatives if Applicable • References Text Books 1. Introduction to Data Warehousing. Management Information Systems. Logical and Physical Design. Strategic Role of Information Systems. Information Systems for Strategic Management: Competitive Strategy Concepts. (12 hours) Unit IV Emerging Concepts and Issues in Information Systems: Supply Chain Management.f Academic Session 2010-2011 . Types of Information Systems: Operations Support Systems.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. This paper may include the following: • Historic Development • Examination of Current Issues • Exploration of the Actual or Expected Impact on Employees. (16 Hours) Unit III Systems design and Development Methodologies: SDLC Approach. Method of Identifying Applications. and Strategic Information Systems Framework. Expert Systems. Industry or Government.

New Delhi. E. (2001). New Delhi. Vikas Publishing House. Second Edition.. Nirmalya Bagchi (2010). D. 4. 38 w. Information Technology for Management: Making Connections for Strategic Advantage.Kelkar (2009). 3. Macmillan. Management Information Systems-Managerial Perspectives.References Books Turban.e. Management Information Systems. 2. McLean. Management Information Systems-A concise Study. Second Edition. and Wetherbe.A. PHI Learning. New Delhi 1.Goyal (2008). J. E.P. S. John Wiley and Sons.f Academic Session 2010-2011 .

MASTER OF BUSINESS ADMINISTRATION (MBA) Entrepreneurship and Small Business Management
Course Code : MS 207 L-4 Credits - 4

Objectives: The course aims at instituting entrepreneurship skills in the students by giving an overview of who the entrepreneurs are and what competences are needed to become an entrepreneur or entrepreneur. The Course aims at giving insights into the Management of Small Family Business, based on 3S Model: Stimulate, Sustain and Support so that a spirit of entrepreneurship can be inculcated among the student participants. Course Contents Unit I Entrepreneurship: Concept and Definitions; Entrepreneurship and Economic Development; Classification and Types of Entrepreneurs; Entrepreneurial Competencies; Factor Affecting Entrepreneurial Growth – Economic, Non-Economic Factors; EDP Programmes; Entrepreneurial Training; Traits/Qualities of an Entrepreneurs; Entrepreneur; Manager Vs. Entrepreneur. (14 Hours) Unit II Opportunity / Identification and Product Selection: Entrepreneurial Opportunity Search and Identification; Criteria to Select a Product; Conducting Feasibility Studies; Project Finalization; Sources of Information. (14 Hours) Unit III Small Enterprises and Enterprise Launching Formalities : Definition of Small Scale; Rationale; Objective; Scope; Role of SME in Economic Development of India; SME; Registration; NOC from Pollution Board; Machinery and Equipment Selection; Project Report Preparation; Specimen of Project Report; Project Planning and Scheduling using Networking Techniques of PERT / CPM; Methods of Project Appraisal. (14 Hours) Unit IV Role of Support Institutions and Management of Small Business : Director of Industries; DIC; SIDO; SIDBI; Small Industries Development Corporation (SIDC); SISI; NSIC; NISBUED; State Financial Corporation SFC; Marketing Management; Production Management; Finance Management; Human Resource Management; Export Marketing; Case Studies-At least 4 (four) in whole course. (14 Hours) Text Books 1. Kuratko, D.F. & Hodgetts, R.M. ( 2009). Entrepreneurship: Theory, Process and Practice. Thomson Press 2. Charantimath, P. (2009). Entrepreneurship Development: Small Business Enterprises. Pearson References Books 1. Desai, Vasant (2009). Small-Scale Industries and Entrepreneurship. Himalaya Publishing House, Delhi. 2. Kaulgud, Aruna (2003). Entrepreneurship Management. Vikas Publishing House, Delhi. 3. Balaraju, Theduri (2004). Entrepreneurship Development: An Analytical Study. Akansha Publishing House, Uttam Nagar, New Delhi. 4. David, Otes (2004). A Guide to Entrepreneurship. Jaico Books Publishing House, Delhi.

39 w.e.f Academic Session 2010-2011


40 w.e.f Academic Session 2010-2011

Course Code: MS 209 L-3 Credits – 3

Objectives: This course aims at enabling students to understand the various aspects of consumer behavior, the external and internal factors that influence consumer behaviour and to apply this understanding to the development of marketing strategy. Unit I Introduction to Consumer Behavior: Scope and Relevance of Consumer Behavior Studies; Basic Model of Consumer Behavior: Buying Decision Process- Problem Recognition; Information Search, Alternative Evaluation-Decision Rules- and Selection, Outlet Selection and Purchase, Post Purchase Behavior and Customer Satisfaction, Role of Involvement; Types of Buying Behaviour. (10 Hours) Unit II Individual Determinants of Consumer Behavior: Motivation; Attention, Perception and Consumer Imagery; Learning and Memory; Personality and Self Concept; Consumer Attitudes – Formation and Change; Consumer Values and Lifestyles. (14 Hours) Unit III External Determinants of Consumer Behavior: Influence of Culture and Subculture; Social Class; Reference Groups and Family Influences. (10 Hours) Unit IV Diffusion of Innovation, Models of Consumer Behavior; Researching Consumer Behavior; Online Consumer Behavior. (8 Hours) Text Books 1. Schiffman L.G. and Kanuk L.L. (2006), Consumer Behaviour, 9th Edition, Pearson Education, New Delhi. 2. Hawkins, D. I. & Best R. J. and Coney, K.A. and Mookerjee, A, (2007) Consumer BehaviourBuilding Marketing Strategy. Tata McGraw Hill, New Delhi. References Books 1. Solomon, Michael R. (2009), Consumer Behaviour: Buying, Having and Being, PHI Learning Pvt. Ltd., New Delhi 2. Assel Henry, (2005), Consumer Behaviour, Cengage Learning, New Delhi. 3. Majumdar,R.(2010), Consumer Behaviour: Insights from the Indian Market, PHI Learning Pvt. Ltd., New Delhi 4. Loudon, David L. and Della Bitta, J. (2002) Consumer Behaviour, 4th Edition, Tata McGraw Hill, New Delhi.

41 w.e.f Academic Session 2010-2011

& Cundiff. Sales Management. Pearson Education. Selection. New Delhi 2. R. Rosenbloom.. Managing Channel Dynamics. Oxford University Press. Govoni. 7th Edition.. E. Logistics Planning. W.. Bert (2004) Marketing Channels: A Management View. Training Sales Personnel. Still. Sales Quotas: Evaluating Sales Performance. (2009).e. Warehousing and Inventory Decisions. (10 Hours) Unit III Distribution Planning and Control: Functions of Intermediaries. Reference Books 1.. Tanner Jr. VM. Geoffery (2006). Customer Service Goals. Tata McGraw Hill. K K. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Sales & Distribution Management Course Code: MS 211 L-3 Credits-3 Objectives: The course aims to impart the knowledge and skills needed to manage the sales force and distribution functions in a business organization so as to help gain a competitive advantage. T. Integration of Sales and Distribution Strategy. Honeycutt Jr.Cengage Learning. Sales Management:. E. 5th Edition Pearson Education. Course Contents Unit I Introduction to Sales Management: Scope and Importance. Sales Force Motivation.F. The Evolving Face of Personal Selling. Motivation and Evaluation of Intermediaries. New Delhi 42 w. Panda. 7th Edition . 4. New Delhi. Jobber . N. (10 Hours) Text Books 1. R. (12 Hours) Unit II Sales Force Management: Sales Force Job Description.f Academic Session 2010-2011 . Personal Selling Process and Approaches. and Cavale. New Delhi 2. Havaldar. Relationships and Channel Conflict. Information Technology in Sales Management. David and Lancaster.C. Selling and Sales Management. S (2005) Sales and Distribution Management. Sales Organization Structure. and Sahadev. Ethical and Legal Issues in Sales and Distribution Management in Indian context. An overview of Transportation. (10 Hours) Unit IV Distribution System and Logistics: Physical Distribution System –Objectives and Decision Areas. Types and Role of Channel Intermediaries in India for Consumer and Industrial Products: Wholesale and Retail Structure. Recruitment and Selection. Sales Strategies. Case Studies. and Erffmeyer. New Delhi 3.D. New Delhi. R. Efficient Supply Chain Management (SCM). P.K. ((2007). Sales Territory Design.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Sales Forecasting. J. Complex Distribution Arrangement (Structural Separation and Postponement) Channel Strategy and Design. (2007). Pearson Education. A. Compensation. Sales and Distribution Management:Text and Cases.

Media and Message Considerations . (2009). Warren J.Hill. Cateora. Contract Manufacturing. Managing Product Line. Pearson Education. and Ronkainen. International Marketing. Course Contents Unit I International Marketing: Meaning.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. International Marketing. International Market Segmentation and Positioning. Planning for Trade Fairs and Exhibitions (14 Hours) Unit IV Emerging Trends in International Marketing: Regionalism v/s Multilaterism. Joshi.P. (10 Hours) Unit III Managing International Distribution and Promotion: Distribution Channel Strategy – International Distribution Channels. New Delhi. Michael R. Keegan. Important Grouping in the World. International Marketing Environment. New Product Development. (2010). R M (2005) . Trade Blocks. Oxford University Press 43 w.Strategy and Theory. Legal Dimensions in International Marketing (Role of IMF and WTO).R. Taylor and Francis.f Academic Session 2010-2011 . Ilkka A. Tata McGraw. Philip R. 4. 2. Czinkota. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) International Marketing Course Code : MS 213 L-3 Credits – 3 Objectives: The course aims at acquainting students with the concepts and procedures for international marketing and trains them to develop and implement plans and strategies for entering international markets and managing overseas operations. Screening and Selection of Markets.. Selection and Management of Overseas Intermediaries. S. Scope and Importance. 4th Edition. International Market Entry Strategies: Exporting. 4th Edition. Joint Venture M & A. International Marketing Orientation: E. Sak and Shaw Johan J. Cengage Learning.G. Marketing Research for Identifying Opportunities in International Markets. – Approach: An overview of the International Marketing Management Process. (2007) ). Fifth Edition. 3. Standardization Vs Adaptation. 11th Edition. Building brands in International markets. New Delhi. (2009) International Marketing. Setting-up of Wholly Owned Subsidiaries Aboard. Pearson Education. International Trade Product Life Cycle. Global Advertising Regulations. Use of Online Channels for International Marketing Operations (12 Hours) Case Studies Text Books 1. Hollensen. 2.. 8th Edition. Pricing for International Markets: Factors Affecting International Price Determination. International Marketing. International Promotion Mix – Advertising and other Modes of Communication. Strategic Alliances.e. (2008). New Delhi . (6 Hours) Unit II International Product and Pricing Strategies: Product Designing: Product Standardization Vs. Global Marketing . licensing. and Graham John L. Price Quotations and Terms of Sale. Adaptation. Reference Books 1. Onkvisit. International Distribution Logistics. their Roles and Functions. Global Marketing.

L. Biztantra. Service Blueprinting. Airlines. 2. (2006). House of Quality . Wirtz. Course Contents Unit I Introduction to Services Marketing: Meaning and Nature of Services Growing Importance of Services Sector.. Physical Evidence and Servicescape. New Delhi. New Delhi. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Services Marketing Course Code: MS 215 L-3 Credits. Service Process. Reference Books 1. Technology. D. J. Services Distribution Management. (2010). J. Service Recovery. 3rd Edition. and Clow K. and Chaterjee. E. Health Care and Wellness: Banking and Insurance Services. Irwin/McGraw-Hill and 44 w. . Information Technology 5th Edition. K. Strategy. Pearson Education. Managing Service Personnel. (10 Hours) Text Books 1. Kurtz D. Lovelock C. (2010). New Delhi. (2008). Classification of Services and Marketing Implications. 2. Pricing of services. Services Marketing. Hoffman. Bitner M. Zeithaml V. (10 Hours) Unit II Understanding Consumer Behavior in Services. J. (10 Hours) Unit III Services Marketing Mix: Service Positioning.G. Fitzsimmons.e. M. Rajendra. Customer Expectations and Perceptions. Consumer Decision Making in Services. Managing the Integrated Services Communication Mix.J (2005) Service Management: Operations. Strategy. 3. Cengage Learning. A. 6th Edition. Service Marketing: People. and Pandit. J. E. New Delhi. H. (2003). Tata McGraw Hill Publishing Co. Defining and Measuring Service Quality and Customer Satisfaction. Employee and Customer Role in Service Delivery. & Bateson. Tata McGraw Hill Publishing Co.f Academic Session 2010-2011 . Services Marketing Text and Cases. Servqual. GAPs Model. A. Ltd.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Nargundkar. Tourism Services. Ltd. (12 Hours) Unit IV Marketing Applications in Select Service Industries: Hospitality Services.3 Objectives: This course aims at enabling students to apply marketing concepts and principles to the unique challenges and opportunities of services marketing to create customer value. 4. Services Marketing Management Process. and Fitzsimmons. Services Marketing. Marketing of Services. JA. Services Design and Development. 5th Edition.

foreign exchange rate determination and global financial management.f Academic Session 2010-2011 .(2006). Global Business Review. 1st edition.e. Ltd. International Financial Management.G. International Joint Ventures. Sharan. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) International Financial Management Course Code: MS 217 L–3 Credits: 3 Objective: The fundamental aim of the course is to develop those skills that equip students to understand and appreciate the international financial issues that companies face when they operate in several separate countries. International Financial Management. (2006). The Exchange Rate of Rupee. V. (2009). Exchange Rate Risk & Cost of Capital. Apte. Bhalla. Analysis & Interpretation. IMF. 3rd edition. K. Prentice–Hall 4. 2. Foreign Exchange Market in India: Nature. Madhu. (2010). Shapiro. Wiley Blackwell. Euro Currency Market. (2004). A review of NPV Approach. Spot & Forward. (10 Hours) Text Books 1. 45 w. 2. Swaps. 2. Structure. Excel Books. Vij. Operations & Limitations. Exchange Rate Determination: Structural Models of Exchange Rate Determination. Journal of International Financial Management & Accounting. This course discusses various issues related to international capital markets. Sage Publication. Structure. Types of Derivatives. (10 Hours) Unit IV Foreign Investment Decision: International Project Appraisal. Prentice. (12 Hours) Unit III Foreign Exchange Risk Exposure: Types of Risk. 5th edition. Periodicals 1. 3. Capital Market. Tata Mcgraw–Hill. 8th Edition. International Financial Management. (2010). Options. (10 Hours) Unit II Foreign Exchange Market: Nature. The Risk Management Process: Hedging. Journal of International Management. Multinational Financial Management. Exchange rate quotation & Arbitrage. Reference Books 1. 3. International Financial Management. Types of transactions. Anmol Publications Pvt. International Monetary System: Exchange Rate Regimes. Pearson Education. Futures. Balance of Payments: Understandings. V.Hall. Siddaiah. 2nd Edition. P. EURO Market. Exchange Rate Forecasting. International Financial Management. Elsevier Incorporation. Course Contents Unit I Global Financial Environment: Overview.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. 10th Edition. Role of SEBI/RBI.

NSE/BSE Publications 4.(2009). Universal Banking. and to make critical appraisal of the working of the specific financial institutions of India. Tata McGraw Hill. Narasimham Committee Reports. 3. SEBI Publications 46 w. (2009). (10 Hours) Text Books 1. Financial Institutes & Markets. 5th Edition. Periodicals: 1. Tata McGraw Hill. Financial Services.f Academic Session 2010-2011 . Financial Instruments. Indian Money Markets and Recent Reforms Call Money Market. RBI Bulletin. Hull. Secondary Market . Non-Performing Assets. (2007). Venture Capital. Credit Gaps. Mutual Funds. Sultan Chand & Sons. Maximum Permissible Banking Finance. Merchant Banking. Reserve Bank of India. their structure and functioning in the changing economic scenario. 2. Markets for Commercial Paper & Certificate of Deposits. Finance India. Interest Rate Analysis. Right Issue and Private Placement. (Latest Edition). Indian Institute of Finance. 2. Asset Classifications. A Detailed Critical Appraisal of UTI in the Indian Financial System. (12 Hours) Unit II Financial & Banking Institutions: Role. 2nd edition. Fabozzi. Regulatory Framework of NBFC. Factoring.e. Major Components. 3. Housing Finance. Indian Financial System.M. Credit Rating. Financial Institutions/ Intermediaries. Securitisation. 10th Edition. Treasury Bills Market.E-Banking. Prentice Hall. Primary market . Consortium Loaning. Underwriters. Financial Services. Reference Books 1 M Y Khan. Bhole. 4. Meaning and Importance of Financial Institutions and Banks. Risk and Inflation. John C. Varshney and Mittal. “Foundations of Financial Markets and Institutions”. L. Institutions and Services”. Indian Financial System.Financial Markets. (10 Hours) Unit IV NBFC and Financial Services: Activities and Role of NBFC. Income Recognition Provisioning and Capital Adequacy Norms. Disinvestments. Pathak Bharti V. Reserve Bank of India. Book Building Process. Loan Pricing. Banking Concept and Norms . Frank J. (2009). Course Contents Unit I Indian Financial System and Financial Markets: Organizational structure of the Indian Financial System. 2.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Leasing and Hire purchase. Objectives and functions of RBI and SEBI. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Financial Markets and Institutions Course Code: MS 219 L-3 Credits-3 Objective: The objective of the course is to give the students an insight into the principles. Commercial Bills Market. 2nd Edition. Yield Curve. Management and Financial Institutions”. Prentice Hall. operational policies and practices of the prominent Financial Markets and Institutions. (2009). (10 Hours) Unit III Mutual Funds & Regulators in IFS: Investment Trust Companies v/s Unit trust.Markets. Securities and Exchange Board of India.Public Issue. Pearson Education. 6th Edition.Capital Markets in India (Recent development like E-Trading).

New Delhi. Prasanna. the risks and the returns involved. Jensen’s Alpha.e. Portfolio Beta. Arbitrage Pricing Theory. Tata McGraw Hill. (2010). Treynor Ratio. to make aware about the functioning of securities market alongside the theories and concepts involved in portfolio management. RSI. Measurement of Systematic and Unsystematic Risk. Bhalla. 1st edition. Classification of BetaGeared and Ungeared Beta. Project Beta. Portfolio Revision and Performance Evaluation of Managed Portfolios – Sharp Ratio. 6th Edition. 8th Edition.K. (2009). 3. Introduction to Derivatives.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. (10 Hours) Unit III Security Analysis: Fundamental Analysis. Investment Alternatives. (10 Hours) Unit IV Portfolio Analysis. Elliet 5 Wave Theory. Investment Analysis and Portfolio Management. 2nd Edition. 2. Pearson Education. 4. Ranganatham. Investment Analysis and Portfolio Management.. Efficient Market Hypothesis. 47 w. 17th Edition. Fischer. Market Risk. Concept of Beta. Keith E Brown. (2004). Investment Analysis and Portfolio Management. Industry and Company Analysis and Technical Analysis. V. Reference Books 1. Inflation Risk. Course Contents Unit I Investment: Meaning.(2009). Portfolio Selection and Portfolio Theories – Markowitz Model and Capital Assets Pricing Model. Pearson Education. Cengage Learning. Investment Analysis and Portfolio Management. 2. Dow Jones Theory. (10Hours) Text Books 1. Nature and Scope. R. Decision Process. P. Capital Market Line. Economy. Investment Management: Security Analysis and Portfolio Management. Valuation of Securities. and Jordon (2009). Sultan Chand & Sons. 3rd Edition. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Security Analysis and Investment Management Course Code: MS 221 L-3 Credits: 3 Objective: The basic objective of the course is to acquaint the students in respect to the investment decisions related to financial assets.f Academic Session 2010-2011 . Reilly. Portfolio Reconstruction. Frank K. Rustagi. Securities Market Line. etc. Investment Risks – Interest Risk. Notion of Dominance. Default Risk. S. Chandra. (2008). (12 Hours) Unit II Techniques of Risk Measurement and their Application.Chand & Sons. Security Analysis and Investment Management.

. Bharat Law House Pvt. Penalties and Prosecutions. Tax Planning relating to: Mergers and Demergers of Companies. Wealth Tax and Tax Planning. Advance Rulings. Heads of Income. TDS.. Lal. Gupta Ravi. 29th Edition. B. Repair or Renewal. (2008). Make or Buy. Income Tax and Central Sales Tax: Law and Practice. Minimum Alternate Tax u/s 115JB. Tax Planning with Reference to: Location of Undertaking.K. Singhania V. Ahuja Girish. Simple Problems on Computation of Taxable Income of Companies. Singhania Monica.B. Managerial Remuneration. Agricultural Income. Ltd. Appeals and Revisions. Advance Tax. Person. New Delhi 2. Ahuja Girish. Total Income.. (10 Hours) Text Books 1.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Nitin Vashisht and B. Type of Activity. Taxman Publications. Residential Status and Scope of Total Income on the basis of Residential Status.e. Deemed Dividend. The focus is exclusively on corporate income tax. Taxman Publications.K. Course Contents Unit I Introduction: Definitions: Income. 48 w. Singhania Monica (2006) “Student’s Guide to Income Tax”. Pearson Education. Previous Year. 4.Lal (2008). 3. Gupta Ravi. Deductions from Gross Total Income for Companies. Avoidance of Double Taxation Agreements. Delhi. Assessment Year.f Academic Session 2010-2011 . Direct Taxes: Income Tax. (12 Hours) Unit IV Tax Management: Filing of Returns and Assessments. (10 Hours) Unit III Tax Planning: Concepts relating to Tax Avoidance and Tax Evasion and Tax Planning. Systematic Approach to Income Tax. Ownership Pattern. Gross Total Income.. Bharat Law House Pvt.B. (2010). Ltd. Assessee. “Corporate Tax Planning and Business Tax Procedures”. (10 Hours) Unit II Taxation of Companies: Definitions: Company and its Types. Singhania V. Tax Considerations in respect of Specific Financial and Managerial Decisions like Capital Structure Decisions. Pearson Education.. Service Tax and VAT. Credits-3 Objective: The basic objective of this course is to provide an insight into the concept of corporate tax planning and to equip the students with a reasonable knowledge of tax planning devices. 29th Edition. Delhi Reference Books 1. New Delhi 2. “Simplified Approach to Corporate Tax Planning and Management”. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Corporate Tax Planning Course Code: MS 223 L-3. Own or Lease.

Finance India 4. ICAI.f Academic Session 2010-2011 . The Accounting Review 49 w. Chartered Secretary. Journal for Corporate Professionals 3. Indian Institute of Finance. American Accounting Association. The Chartered Accountant 2.Periodicals 1.e. ICSI.

R. Singh. Team Compensation. Quality in Labor Market. & Rynes. B. Sage Publication 3. Tax Efficient Compensation Package. Course Contents Unit I Introduction to Compensation: Compensation Defined.Indian Practices. Intrinsic Rewards Cafeteria Style Compensation. Henderson. Compensation Management: Text and Cases Excel Books Reference Books 1. Excel Books 2. Competency Based Compensation (10Hours) Unit IV Modern Techniques of Compensation: Incentive Schemes/ Payment –By-Results (PBR). Strategic Compensation: A Human Resource Perspective Approach. Discrimination in Labor Market. 4.L. Foundations of Compensation Management. 50 w. Tax Planning: Tax Implication of Employee Compensation Package to the Employer. Methods of Job Evaluation. Different Components of Compensation Package. Goals of Compensation System. Elements of Expatriate’s Compensation Package. McGraw Hill. and Strategic Implications. (10 Hours) Unit III “Job Evaluation” Job Description and Job Specification: Job Analysis & Its Process. International Compensation: Problems. (2008). analyzing and restructuring compensation packages related systems. S. Pearson Education. Compensation Management in a Knowledge-based world 10/e. The Compensation Handbook: A State-of –the –Art Guide to Compensation Strategy and Design. B. VRS: Approaches to deal with the Workforce Redundancy.I. Berger & Berger. Role of Wage Board & Pay Commissions. Pearson Education 2. Compensation and Reward Management. (2004). Gerhart. Compensation Strategy Monetary & Non-Monetary Rewards.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. (2009). Industry’s Compensation Policy (micro-level) Compensation for Chief Executives and Other Employees: Guidelines of Companies Act Relating to CEO Compensation. Internal and External Equity in Reward Management. Objectives. Deb. (2008).D. (2007). Compensation. ESOP’s.f Academic Session 2010-2011 . Evolution of Modern Day Labor Force. (10 Hours) Unit II Compensation for Employees: Wage Theories. Fringe Benefits and Supplementary Compensation.e.3 Objectives: The course is designed to promote understanding of issues related to the compensation or rewarding Human Resources in the Corporate Sector. Incentive Plans. Performance Linked Compensation. Compensation Structure. Case Studies (12Hours) Text Books 1. EVA Reward Management in TNC’s.. Evidence. Martocchio. policies and strategies. T. public services and other forms of organizations and to impart skills in designing. (2009). Knowledge Based Compensation. J. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Compensation Management Course Code: MS 225 L-3 Credits .

K. International Dimensions of Industrial Relations.e. The ESI Act 1948.f Academic Session 2010-2011 . both individually and collectively. Course Contents Unit I Introduction to Industrial Relations: The Concept of Industrial Relations. The Payment of Wages Act 1936. P. (10 Hours) Unit III Legal Framework of Industrial Relations: Settlement Machinery for Industrial Disputes: Conciliation. The Dynamics of Employee Relations. Ethical Codes. Legislation: The Trade Unions Act 1926. Padhi. Sinha. P. Industrial Relations: Text and Cases. International Labor Organization (ILO): Objectives. 2. Main Recommendations of the Second National Labour Commission. The Industrial Dispute Act 1947. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Industrial Relations and the Labour Laws Course Code: MS 227 L-3 Credits-3 Objectives: The Management of employees.N. Role of Trade Union in Industrial Relations. Adjustment Processes and Voluntary Retirement Schemes. The Future Direction of Industrial Relations. Labor and Industrial Laws. The Actors in Employee Relations: Management. Managing Without Unions. The Payment of Bonus Act. (14 Hours) Unit IV Industrial Relations & The Emerging Scenario: Industrial Relations & Technological Change. Reference Books 1. The Industrial Employment (Standing Orders) Act 1972. Discipline & Grievance Management: Forms and Handling of Misconduct. Ackers. remains a central feature of organizational life. Industrial Relations. Palgrave Macmillan. Industrial Relations: Emerging Paradigms.R. The Factory’s Act 1948. P. R. Oxford: Oxford University Press. (8 Hours) Unit II Interactions & Outcomes in Industrial Relations: Employee Involvement & Participation: Concept.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. P. Changes in Employment Practices. Understanding Work & Employment: Industrial Relations in Transition. & Turnbull. Objectives and Forms. Blyton. Trade Unions. Pearson Eduction. Positive Employee Relations. Evolution of Industrial Relations in India. The Minimum Wages Act 1948. (2010). The Dynamic Context of Industrial Relations: Globalization and the National Economy. The Workmen’s Compensation Act 1923. Singh. (10 Hours) Text Books 1. (2004). Collective Bargaining: Importance. Excel Books. Macmillan India 51 w. A. Changing Profiles of Major Stakeholders of Industrial Relations in India. 4. et al (2009). (2003). Unions and the State. & Wilkinson. Prentice Hall of India. Arbitration & Adjudication. 2. Sen. 1965. Process of Negotiation and Recent Trends in Collective Bargaining. Responses to Competitive Pressures. (2009). B. Background to Industrial Relations. 3. The Employees’ Provident Fund and Miscellaneous Provisions Act 1952 and The Maternity Benefits Act 1961. Structure and Procedure for Admission as a Member. Forms. (2009). P. The Contract Labor Act 1970.D. and Labour Legislation. This course is an attempt to understand the conceptual and practical aspects of employee relations at the macro and micro levels.

Skill. Implementation and Evaluation of Training Programme. Pre-training Communication.) Training Methods.Faculty. Challenges in Career Management: Onboarding. TNA and Training Process Design. Strategies and Practices. Training Aids. Career Management: Traditional Career vs. 2 O’Connor. and Managing Career Breaks. Peer Support. Requirements Analysis. Cengage Learning. (12 Hours) Unit II Training Needs Analysis: The Process and Approaches of TNA. Delivery & Evaluation: Understanding & Developing the Objectives of Training. Employees Training and Development.L. Trainer Support. Future Aspects of T& D. Role of Training in Organizations. McGraw Hill Publication. (2009). Symposia. Training for Organizations. Selecting Trainers. & Ford. Plateauing. Protean Career. Focus on Small Business (8 Hours) Unit III Training Design. Training Challenges. J.K. Customer. (2008). Types of MDP’s. Matrix.f Academic Session 2010-2011 . Companies Strategies to Provide Development. and Ability Analysis. Organizational Analysis. P. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Training & Developments: Systems & Practices Course Code: MS 229 L-3 Credits-3 Objectives: This Course aims at educating students on important of training needs and issue of human resource development in organization. (10 Hours) Text Books 1. Pearson Reference Books 1. The Development Planning Process. Team Work for Conducting Training Needs Analysis. Snapshots of Training Practices: Training Facts and Figures. I. 52 w. Reinforcement. Corporate University and Business Embedded Model. Output Of TNA. Career Management and Future of T & D: Approaches to Employee Development. Dual Career Paths. Facilitation of Training with Focus on Trainee (Motivation of Trainee. Goal setting ). Person Analysis. Thompson Learning Press (now Cengage Learning). 2. EDP’s/Seminars and Conferences. Training in Organizations. which also stands the objective of the given course. Climate etc. Task. Systematic Approach to Training. (12 Hours) Unit IV Employee Development. A. Goldstein.e. (2008). Facilitation of Transfer with Focus on Organization Intervention (Supervisor Support.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. & Thacker. Course Contents Unit I The Training Context: Nature and Scope of Training. The persons involved in uprating management skills pose issues of design and delivery and review of training requirements. Raymond Noe. Effective Training: Systems. Learning: Theories and Process Strategic Training: Models of Training. Knowledge. W. Reward Systems. Considerations in Designing Effective Training Programs: Selecting and Preparing the Training Site. Forces Influencing Working and Learning. Blanchard. Models of Career Development. Browner & Delaney (2003). J. Training Investment Leaders etc. N. Program Design: Learning Environment. Transfer of Training: Conditions of Transfer.

4. The Training Trilogy: Conducting Needs Assessments. Sage Publication. Designing Programs. Training Skills.3. Udai (2000). D. P. & Pareek. Leatherman. HRD Press 53 w. Training for Organisational Transformation. (2007).e. Lynton Rolf.f Academic Session 2010-2011 .

New Delhi 54 w. (2008). Response Books: A division of Sage Publications 4.f Academic Session 2010-2011 . Kandula. Performance Management Audit. Wiley 3. Performance Management. Performance Management versus Performance Appraisal. Counseling and Mentoring. Characteristics of Effective Performance Metrics (10 Hours) Unit III Performance Appraisal and Monitoring: Characteristics of effective Appraisals. T. Performance Management Documentation. Course Contents Unit I Foundations of Performance Management: Concept and Philosophy underlying Performance Management. Competencies and Skills. T. (10 Hours) Text Books 1. Performance Review Discussions. Defining Performance Standards.W. eAppraisal. Annual Stock Taking. (2008). Developing Job Descriptions.R.(2007). Pearson Education. 360 Degree Appraisal. Implementing Performance Management System. & Deb. Improving Quality of Performance Ratings. Cengage Learning. Performance Management: Putting Research into Practice. Appraisal and Management Practices in Indian Organizations.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.N. A. New Delhi 2. and Characteristics of Effective Performance Management. Key Result Areas. Role of HR Professionals in Performance Management. S. Pre-Requisites. Implementing Performance Appraisal Process. Performance Management and Appraisal Systems: HR Tools for Global Competitiveness. Performance Management. (2009). Second Edition. Oxford University Press. Rao. Performance Related Pay. Performance Management and Strategic Planning. (12hours) Unit IV Other Performance Management and Development Issues: Coaching. S. Agunis.Strategies and Challenges.e.V. Objectives. Kohli. Ethical and Legal Issues. (2009). Significance. (2010). Defining Performance and Selecting a Measurement Approach. 2. Performance Monitoring. Bagchi. PHI of India. Competency Mapping. Potential Appraisal. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Performance Management Course Code: MS 231 L-3 Credits-3 Objectives: The objective of the course is to apprise the students about the importance of Performance Management in organizations and impart an understanding of the process of managing performance to achieve the organization’s current and future objectives. Performance Management. Performance Management. J. Overview of Strategies for Performance Management (10 Hours) Unit II Planning and Implementation of Performance ManagementOverview of Performance Planning. Methods of Performance Appraisal. New Delhi Reference Books 1. Smither. New Delhi. Designing Appraisal Forms.S. Performance Management Process-Conceptual Model. H..

• Project Team Roles and Skills. Conversion Strategies. Seventh Edition. New Delhi. Program Specification. Change Management. • Architecture Design: Computing Architectures. 55 w. Software Engineering: A Practitioner’s Approach. Infrastructure Design. Use Case Diagrams. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Systems Analysis and Design Course Code: MS 233 L-3 P-0 Credits: 3 Objectives: To teach techniques and approaches to students so that they may analyze and develop business systems more effectively and efficiently.f Academic Session 2010-2011 . Roger. • Systems Development Methodologies: Structured Design. • System Design: Physical Data Flow Diagrams. PHI Learning. Course Contents Unit I • Systems Development Life Cycle: Planning. (10 Hours) Unit IV • Object-Oriented Analysis and Design. Kendall(2009). • Project Initiation: Identifying Business Value. Project Staffing. Physical Entity Relationship Diagrams. S. • Data Storage Design: File and Database Formats. Global and Security Issues.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Designing Tests. Kendall. • Construction: System Construction Process. PostImplementation Activities. Optimization for Data Storage and Data Access. • Data Modeling: Entity Relationship Diagrams. Analysis. Class Diagrams. • Project Management: Creating a Work Plan. Introduction to the Unified Modeling Language. Implementation. and Testing: Object Concepts. New Delhi. (10 Hours) Unit III • User Interface Structure Design: User Interface Design Principles and Processes. Developing Documentation. RAD. Feasibility Analysis. JAD. Managing Programming. Controlling the Project. (12 Hours) Text Books 1. Sequence Diagrams. Prototyping. Systems Analysis and Design. • Installation: System Installation Process. • Process Modeling: Data Flow Diagrams (Gane and Sarson.e. McGraw Hill. Statechart Diagrams. Kenneth E and Julie E. DeMarco and Yourdan). Use Case Diagrams. 2. (10 Hours) Unit II • Systems Analysis: Developing an Analysis Plan. User Interface Design Components. • Program Design: Structure Chart.Seventh Edition. Design. Pressman (2009).

PHI Learning. Pearson Education. Fifth Edition. 56 w.e. and Architectures. 2. Wixom and Roberta M Roth (2009).Reference Books 1. Wiley & Sons. 4th edition. System and Design Methods. Joey F. New Delhi. Irwin McGraw-Hill. Systems Analysis and Design-Techniques.Chinan . George and Joseph S. Jeffrey A. Modern Systems Analysis and Design. Jeffrey. Hoffer.L. Bentley (2000). Whitten and Lonnie D. Valacich (2009). 4. Alan Dennis. Barbara H. Hardgrave (2009). Methodologies. Systems Analysis & Design. Roger H. 3.f Academic Session 2010-2011 . and Bill C. L. Keng Siau. Approaches.

(10 Hours) Text Books 1. 2008). Human Resource. MIS Integration. First edition. Pearson Education. Leon (2007). Production. Operations Support System. Course Contents Unit I ERP: Enterprise Perspective: An Overview. Pearson. Transaction Processing System. 2. (8 Hours) Unit II ERP: System Perspective: Management Information System. Leon (2nd Edition. Quality Management. C. ERP in India. ERP Work flow. Enterprise Resource Planning. Ashim Singla (2009). Pre and Post Implementation Issues. OLTP. John Wiley & Sons. Building the Customer Centric Enterprise. ERP Vendors. Reference Books 1. ERP Project Management & Monitoring. ERP and CRM. Key ERP Consultants in India. First edition. Luvai Motiwalla (2008). ERP and SCM. 3. ERP in Public Sector Enterprises. (On Line Transaction Processing). DSS. 1st Edition. Future Directions in ERP. Tata McGraw Hill. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Enterprise Resource Planning Course Code: MS 235 L-3 Credits: 3 Objectives: This course aims at providing overall knowledge regarding the concepts and structure of ERP systems and imparts necessary managerial skills for ERP implementation in a business enterprise. Sales and Distribution. Process modeling for ERP Systems. (12 Hours) Unit IV ERP: Key Issues: ERP and E-Commerce. Implementation methodology. Imhoff. Trends in ERP. Enterprise Systems for Management. Loftis Lisa & Geiger. Cengage Learning. Relationship between ERP & BPR. 4. Features of ERP. ERP Implementation Life Cycle.f Academic Session 2010-2011 . Enterprise Systems for Management. Enterprise Integration Application Tools for ERP. Finance. OLAP (On Line Analytical Processing). Alexis. ERP Selection Issues. G. (12 Hours) Unit III ERP: Resource Management Perspective: Business Modules in ERP Packages. Jonathan (2001). Business Process Reengineering. Materials Management. Enterprise Resource Planning. ERP drivers. Network Structure of ERP System.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. 2. Communication in ERP Systems. ERP Demystified. Plant Maintenance. 57 w. Luvai Motiwalla (2008). Alexis. Tata McGraw Hill. Resource Management.e. First edition. ERP Culture.

2. Ethernet (IEEE 802. Presentation Layer. Second Edition. S. Network Management: Concepts and Practice. 4. Pearson Education 2. Dennis (2002). Network Fundamentals. John Wiley & Sons. Local Area Network (LAN): LAN Components. Business Data Communications & Networking. (12 Hours) Unit IV Network Management: Design of Business Networks. Network Addressing and Routing. CCNA Exploration Companion Guide.(2008).e. McDonald R. Working of CSMA/CD. (2007). and Network Security. TCP Acknowledgement with Windowing. Addison Wesley. Trends in Computer Communications and Networking.. (2004). Pearson. Tanenbaum. FDDI Token Ring (IEEE 802.A. Error Control in Networks. Data Link Layer: Media Access Control. Dye M. 3. Computer Networks. Stallings. Selecting a LAN. W. User Application. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Network Applications and Management Course Code: MS 237 L-3 Credits: 3 Objectives: The course aims to combine the fundamental concepts of data communications and networking with emphasis on business applications. David A Stamper (2003). Fast Ethernet. Fitz Gerald and Alan. Services and Application Layer Protocols Functions. Session Layer. Business Data Communications. Subnetting Transport Layer: TCP Three-Way Hand Shake. Application Layer. Components of Data Communications. and Data Transmission. Eighth Edition. Pearson Education. A Hands-On Approach.3). A. Functions and working of switches and bridges.f Academic Session 2010-2011 . Course Contents Unit I Data Communication Concepts and Applications: Introduction to Data Communications. Network Applications. Presentation Layer.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Pearson Education. and Rufi W. Devices and Circuits. Network Management.A. Function and Working of Routers. Application Layer: Functions of Session Layer. (12 Hours) Unit III Networking: Network Layer: Network Protocols. (08 Hours) Unit II Fundamentals of Data Communications and Networking: Physical Layer: Architectures. (10 Hours) Text Books 1. Jerry. Data and Computer Communications.5). Improving LAN Performance. Burke Richard J (2008). 58 w. Delhi Reference Books 1. First edition.

e. Aggregate Functions. Multivalued Dependencies and Fourth Normal Form. Relational. 2. (08 Hours) Text Books 1. Transaction. Pearson Education. Sixth Edition. (08 Hours) Unit IV Structure of Relational Databases. String Commands. Data Manipulation (LIKE Operator. (04 Hours) Unit II ER-Model – Basic concepts. Data Definition Language. Basic Structure. Set Operations. 3. SQL: Background. Deadlock Condition. Logic. Locks. Join Dependencies and Fifth Normal Form. Modification of Database. Go to Statements. Reduction of E-R Schema to Tables. Korth H and Sudarshan S (2010). Data base system concepts. Delhi. Joined Relations. Cursor. Oracle 9i The complete reference. Bipin C. Data Definition. Desai (2000). Cengage Learning. and Navathe S. Database Systems: Concepts. Introduction to Database Management System. Numeric Function. Galgotia Publication. Network. Data Models. Introduction to PL/SQL (Conditional. (08 Hours) Unit III Oracle: Basic Architecture. Triggers. Advantages and Disadvantages of DBMS. Reference Books 1. Exceptional Handling. Keys. Nested Sub Queries. 4. Translate and Decode Function). Functions. Concurrency: ACID Properties. 59 w. Normal forms NF1. Pearson Education. Course Contents Unit I Purpose.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Rob. NF3 and BCNF. Peter (2010). Koch. McGrawHill. TwoPhase Locking Protocol. Views. DBMS Architecture and Data Independence. Fundamentals of Database Systems. Procedures. 2. Loops. Functional Dependencies. Types of DBMS – Hierarchical. Design and Applications. Null Values. Design of an ER Database Schema. E-R Diagram. Silberschatz. Relational Algebra. ObjectOriented and Object Relational. Tata McGraw-Hill. (2008). Mapping Constraints. Fifth Edition. Singh Shio Kumar (2006). first edition. First edition. Domain Constraints. (2005). Database System Concepts. Transaction State. Design Issues. Referential Integrity.f Academic Session 2010-2011 . Date Function. A. G. & Loney. Derived Relations. NF2. Schemas and Instances. K. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Database Management Systems Course Code: MS 239 L-2 Credits: 2 Objectives: This course will help students to understand how databases can be used to store an organization’s information. Elmsari R. LOB’s).

f Academic Session 2010-2011 . 60 w. Course Code: MS 251 L –0 P-02 Credits: 01 Course Contents This course will be based on MS 239 Database Management Systems Course and is part of it. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Database Management Systems Lab.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.e.

World Trade in Goods and Services – Major Trends and Developments. Asian Model. Movements in Foreign Exchange Rates and Impact on Trade and Investment Flows. Political. (10 Hours) Text Books 1. Tata McGraw Hill. Euro Currency. Aswathappa (2005). International Business. Multinationals and their Economic Impact. Strategies for Dealing with Multinations. EU. J (2004). International Management: Managing Across Boarders and Culture. MIGA. International Sales Agreements. Issues in Transfer of Technology to Developing Countries. Daniels. 2. Legal Framework of International Business: Nature and Complexities. Course Contents Unit I International Business and Environment: An Interface.Exchange Rate Mechanism and Arrangements. International Business: Competing in the Global Marketplace. FDI and their Impact on the Economy. Monetary System. Charles. Technology Transfer – Importance and Types. Paul. and Radebaugh. Socio-cultural. W. 2005). World Bank. International Business Contract – Legal Provisions. ATC. Hill (5th Edition. 3. Political and Legal Impact of Multinational Corporations. International Business: Environment and Operations. 2. Economic. International Business.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Forms and their Functioning: Multilateralism Vs. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) International Business Environment Course Code: MS 241 L-3 Credits . 61 w. Prentice-Hall.e. GSP and International Commodity Agreements. 8th Edition. ASEAN. Lee H. Rights and Duties of Agents and Distributors. Legal and Technological Environment of a Foreign Country. Framework for Understanding International Business Environment: Analysis of Physical. Tata McGraw Hill. Pearson Education. (12 Hours) Unit II Global Trading Environment: Liberalization of World Trade. Pearson Education. (10 Hours) Unit III International Financial Environment: Foreign Investment – Types and Flows. Code and Common Laws and their Implications to Business. SAFTA and other Regional Economic Groupings. Deresky (2003).3 Objectives: The purpose of the course is to familiarize students with various environmental factors and forces that affect a firm’s overseas operations and learn to manage international business. Regionalism. John D. Reference Books 1. Demographic. (10 Hours) Unit IV International Economic Institutions and Regional Economic Groups: IMF. and Prashant Salwan (2010). NAFTA. L. UNCTAD and WTO.f Academic Session 2010-2011 . Global Capital Markets.

Financial Guarantees. 62 w. (10 Hours) Unit IV Foreign Trade Financing and Insurance Schemes: Pre-and Post-shipment Export Credit Schemes. Export Credit and Guarantee Corporation (ECGC). Import Financing Schemes. Canalization Policy and Role of Public Sector Organizations. Export-Import Policy. Mate's Receipt. GR Form. Indian Council of Arbitration. (10 Hours) Unit II (a) Setting up Export Company. (07 Hours) Unit III Methods and Terms of Payments for Exports. Packing List. Custom Clearance of Imports – Regulations and Procedures. Procedures and Documentation. Consultative and Deliberative Bodies. Bank Realization Certificate. Commercial Representatives Abroad. Export Promotion Councils. Procurement for Exports – Planning and Methods of Procurement for Exports. Course Contents Unit I Policy Framework for India’s Foreign Trade in Pre. Quality control and Pre-shipment Inspection. Certificate of Origin. BSP Certificate / Spl Consular Invoice and other related documents. Processing of Export Order (5 Hours ) (b)Documentation : Proforma Invoice. ITPO. Benefits and Costs. Procedures and Documentation. Bill of lading. Export / Trading/ Star trading/ Superstar Trading Houses : Objective Criteria and Benefits. and to train them to handle the export-import business. Marine Insurance Policy. Support Organizations and Services – IIFT. Shipping Bills. Procedures and Documentation.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Bill of Exchange. Duty Exemption Schemes : Objectives. Credit and Foreign Exchange Risks: Procedure for Filing Claims. Inspection Certificate. (10 Hours) Text Books 1. Schemes for Import of Capital Goods: Procedures for New/second Hand Capital Goods. Terms of Shipment. Excise and Custom Clearance. Cargo.and Post-liberalisation Era. AR4 Form. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Export-Import Procedures and Documentation Course Code : MS 243 L-3 Credits . Export Inspection Agencies. Export Sales Contracts . IEC Number / RCMC from Export Promotion Council. Airway Bill. Criteria and Benefits. Managing Risks Involved in importing .3 Objectives: The purpose of this course is to familiarize students with policy. Commercial Invoices and its Attestation.e. procedures and documentation relating to foreign trade operations. Foreign Trade Policy (2009-2013). State Governments and their Role in Trade Promotion. Role of EXIM Bank and Commercial Banks. Benefits. Export Incentives: Major Incentives and Procedures for Claiming them. Infrastructural Support for India’s Foreign Trade: Policy Formulating. Export Credit and Foreign Exchange Covers. FIEO. ECGC Policy.f Academic Session 2010-2011 . Policy for EOU / FTZ / EPZ units : Objectives.Terms / Conditions. Commodity Boards and Product Development Authorities.

Export: What. Anupam Publications. various issues. Where and How?. 2. Ram Paras (2009). Reference Books 1. Indian Trade Journal 63 w.f Academic Session 2010-2011 . Export Manual.2.e. Anupam Publications 3. IMPEX Times.

Main Features of WTO. Trade Facilitation.e. The Agreement on Trade-Related Aspects of Intellectual Property Rights ("TRIPS"). (12 Hours) Text Books 1. Copyright Law ("Rights of Authors"). The Paris Convention for the Protection of Industrial Property. Das Bhagirath Lal (2003). David Rainbridge (2003). Pearson Education. Position of the Intellectual Property Law in the Legal System. The Budapest Treaty on the International Recognition of the Deposit of Microorganisms. Electronic Commerce. Plant Varieties. Investment. 64 w. The Main Fields of Intellectual Property. Industrial Designs and Models.f Academic Session 2010-2011 .Third World Network and Zen Books. The Madrid Agreement Concerning the International Registration of Trademarks and the Protocol Relating to the Madrid Agreement. Emblems. Competition Policy. Course Contents Unit I GATT and Evolution of World Trade Organization (WTO). Correlation of Intellectual Property Law with Unfair Competition. Intellectual Property. The Berne Convention for the Protection of Literary and Artistic Works. (10 Hours) Unit II General Introduction in the Intellectual Property Law: The Notion of Intellectual Property. The WTO and the Multilateral Trading System:Past. 2. Geographical Indications. Industrial Creations Characterized by Relative Novelty (innovations). The Hague Agreement Concerning the Deposit of Industrial Designs. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) WTO and Intellectual Property Rights Course Code: MS 245 L-3 Credits . Producers of Phonograms and Broadcasting Organizations. Implementation and Implication. Layout-designs of Semiconductor Integrated Circuits (semiconductor chips). Trade-names. Government Procurement. Historical Background. Legal Nature of the Intellectual Property Rights. Labour Standards. Industrial Property Law: Inventions.3 Objectives: The course is intended to sensitize the students about the importance of WTO and Intellectual property in the global economy. Role of WTO in International Trade. Scientific Discoveries. The Geneva Convention for the Protection of Producers of Phonograms Against Unauthorized Duplications of their Phonograms. Trademarks. Know-How. The Trademark Law Treaty. The International Convention for the Protection of New Varieties of Plants. The Patent Cooperation Treaty. (10 Hours) Unit III IPR and Economic Development. The Rome International Convention for the Protection of Performers. (10 Hours) Unit IV International Protection of Intellectual Property: The World Intellectual Property Organization. New Issues in WTO:Environment. Utility Models. Neighbouring Rights. Other Distinctive Signs. present and future. Common Features of the Intellectual Property Rights.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Social Clause.

Tata McGraw-Hill Publishing Co. 2. Maskus Keith E. Ganguli. 65 w. Ltd. Wheeler Publishing. 3. Washington.Reference Books 1.e. (2000). T. (2000). Institute for International Economies. Ramappa. Intellectual property rights under WTO: Task before India. IPR-unleashing the Knowledge Economy.f Academic Session 2010-2011 . Prabudha (2001). Intellectual Property Right in the global economy.

2. Course Contents Unit I International Trade Theory: Introduction to International Economics. International Economics. International Economics. MacMillan.e. London. Foreign Exchange Markets and Exchange Rates. techniques and policies in the field of International Economics to understand the dynamics of International Trade. Imperfect Competition and International Trade. New Delhi. Reference Books 1. Mannur. Paul and Maurice Obstfeld (2010). G. Income Adjustment Mechanism and Synthesis of Automatic Adjustments. (2003). Economies of Scale. 2nd Edition. (2003). 66 w. Law of Comparative Advantage. Determination of Exchange Rates. B. 2. Other Adjustment Policies. Standard Trade Model. John Wiley Sons. Sodersten. Inc. Addison Wesley. (14 Hours) Unit II International Trade Policy: Tariffs and Non-tariff Barriers in International Trade: Economic Integration – Custom Unions and Free Trade Areas (08 Hours) Unit III Balance of Payments and Exchange Rates: Balance of Payments. (12 Hours) Text Books 1.f Academic Session 2010-2011 . International Economics.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Krugman. (08 Hours) Unit IV Open-Economy Macroeconomics: The Price Adjustment Mechanisms with Flexible and Fixed Exchange Rates. International Economics. Salvatore Dominicks (2004). Vikas Publishing House. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) International Economics Course Code: MS 247 L-3 Credit: 3 Objectives: The purpose of this course is to acquaint the students with concepts.O. New York. Factor Endowments and Heckscher Ohlin Theory. H.

f Academic Session 2010-2011 .e.FOURTH SEMESTER 67 w.

The dissertation along with soft copy will be submitted by the students in their respective institutions.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. if any Literature Review Research Methodology Data Analysis Findings and Conclusions Recommendations Bibliography Appendices – to include questionnaire. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Project Dissertation Course Code: MS 202 Credits-06 Every student will be assigned a project topic at the end of the second semester and it will be pursued by him/her under the supervision of an internal supervisor. if any The student shall be required to submit progress reports as per the schedule to be announced by the School/Institutions for assessment by the project guide.f Academic Session 2010-2011 . 68 w. The format of the report is given below: • Executive Summary • Introduction • • • • • • • • • Objective of the Research Undertaken Hypothesis.e. The dissertation shall be evaluated by External and Internal Examiners separately from out of 60 and 40 marks respectively. The internal assessment shall be done on the basis of a presentation by the student as per the assessment schedule to be decided and announced by the School/Institution. The external assessment shall be done on the basis of Viva Voce and the report.

Decision Support Systems and Intelligent Systems. 2. Panda. Knowledge Storage. Knowledge Management. Knowledge Management. Data Manipulation Language. 2. Constraints. Group Decision Support and Groupware Technologies. Excel Books. Sam Anahory. OLTP & OLAP. Data Marts. Aronson (2008). Reference Books 1. Knowledge Management.03 Objectives: This course is intended to expose the students to the latest tools of Business Intelligence and applying those tools for effective decision-making. Fernandez. John Wiley. (08 Hours) Unit II SQL Server and Data Warehousing: . 69 w. Pearson Education. Data Warehousing fundamentals. Knowledge Utilization. (16 Hours) Unit III Data Mining and Knowledge Discovery: Data Mining Techniques. Dennis Murray (2005). (08 Hours) Text Books 1. Data Warehousing. Pearson.Features. Applications of Data Mining. Tapan K (2008). First edition. Paulraj Ponniah (2003). Eighth Edition. Data Warehousing in the Real World. Course Contents Unit I Business Intelligence and Business Decisions: Decision Support Systems. Irma Becerra (2008). E.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Knowledge Generation. Macmillan. Knowledge Management Technologies. 3.e. Creating Databases and Tables. Anil K Saini and Sanjay Dhingra Ed. (2010). DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Business Intelligence and Applications Course Code: MS 204 L . Data Warehouse Architecture.03 Credits . first edition. Expert Systems. Anu Singh Lather. (10 Hours) Unit IV Knowledge Management: Knowledge Assets. Efraim Turban. System Databases. Pearson.f Academic Session 2010-2011 . 4.

External Environmental Analysis. A. Concept of Value Chain. Mergers & Acquisitions. Competing with the Best: Strategic Management of Indian Companies in a Globalizing Arena Penguin Books. Pearson/Prentice Hall. (10 Hours) Text Books 1. Strategic Management – Concept and Cases. New Delhi. (2002).. David Hunger (2010). Vision Mission. and Strategic Alliances Restructuring Strategies: Reducing the Scope of the Firm. and Robert E Hoskisson. Thomson and Strickland. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Strategic Management Course Code : MS 206 L-3 Credit-03 Objective: To develop an understanding of the Strategic Management process in a dynamic and compétitive global environnent. New Delhi. Kark Rajneesh (2008). Corporate Governance .Concept of Stretch. Strategic Management and Business Policy. Strategic and Operational Control. Fred David (2008) Strategic Management : Concepts and Cases . Strategy Evaluation: Importance and Nature of Strategic Evaluation. 2. Vertical Integration: Coordinating the Value Chain. Leverage and Fit. Strategic Management Process. Strategic Analysis and Choice.D.f Academic Session 2010-2011 . Hitt Michael A. (12 Hours) Unit IV Strategy Implementation and Evaluation : Structural Considerations and Organizational Design. Strategies for Competing in Global Markets. Thomas L. A. Course Contents Unit I Nature of Strategic Management: Concept of Strategy. Wheelen. 12th Edition Prentice hall of India 70 w. Strategic Management: Competitiveness & Globalization. 4. Azhar Kazmi (2004). Grand Strategies. Need for Balanced Scorecard. Tata McGraw Hill. Ireland R. J. Porter’s Five Forces Model. Porter’s Generic Strategies. The Growth of the Firm: Internal Development. (10 Hours) Unit II Strategy Formulation: External Environmental Analysis. Arthur. (10 Hours) Unit III Corporate-Level Strategies: Diversification Strategies: Creating Corporate Value and the Issue of Relatedness. Mintzberg’s 5Ps of Strategy. Addison Wesley. Analyzing Companies Resource in Competitive Position. 3. Business Policy and Strategic Management. Analyzing Companies Resource in Competitive Position. 2.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Goals and Objectives. Tata McGraw Hill. Reference Books 1.e. Concepts and Cases. J. Leadership and Corporate Culture.

Environmental Challenges as Business Opportunity. (10 Hours) Unit IV Issues in Moral conduct of Business and CSR: Failure of Corporate Governance. Values-Based Moral Leadership. Types and Formation of Values. Hartman . Laura P. BS / ISO Guideline on CSR Management (ISO-26000).f Academic Session 2010-2011 . DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Corporate Social Responsibility. Corruption in Business and Administration. Business Ethics: Decision-Making For Personal Integrity And Social Responsibility. Ethics and Behaviour. Corporate Governance and Code of Corporate Governance. ethical conduct in business and role and responsibilities of corporate in social systems. Intellectual Property Rights. Advertising and Technology: Internet Crime and Punishment. Cengage Learning. Human Values and Ethics Course Code: MS 208 L-3 Credits-3 Objective The objective of this course is to develop an understanding and appreciation of the importance of value system. Development of Corporate Conscience as the Moral Principle of Corporate Social Responsibility. Spiritual Values. Colin Fisher and Alan Lovell (2009). Business Ethics. Corporate and International Perspectives. Marketing. Organizational Excellence and Employee Wellbeing through Human Values. Corporate Responsibilities towards Consumer Stakeholders and the Environment. Social Audit. Current CSR Practices of the Firms in India and Abroad. Corporate Governance: From the Boardroom to the Marketplace. Affirmative Action as a form of Social Justice. Consumerism. Corporate Social Responsibility of Business. Moral Arguments for Corporate Social Responsibility. Business ethics and values: Individual. Culture. Modern Business Ethics and Dilemmas. Consumers and Community.The Changing Environment and Stakeholder Management. Business Ethics: Concepts & Cases. Ethical Decision Making. Overview of Corporate Social Responsibilities (CSR) and Sustainability. Reference Books 1. (12 Hours) Unit II Managing Ethical Dilemmas at Work: The Corporation and External Stakeholders. Weiss. 2. It aims at applying the moral values and ethics to the real challenges of the organizations. Relevance of Ethics and Values in Business. Strategy and Self-Regulation.e. Course Contents Unit I Moral Values and Ethics: Values – Concepts. Unethical Issues in Sales. Development of Ethics. Joseph W (2009). The Corporation and Internal Stakeholders. Values of Indian Managers. Prentice Hall.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. (10 Hours) Text Books 1. Spiritual Leadership for Business Transformation. Challenges of Environment: Principles of Environmental Ethics. Employees. Managerial Excellence through Human Values. McGraw-Hill/Irwin. 71 w. and Joe DesJardins (2007). (10 Hours) Unit III Corporate Social Responsibility: A Historical Perspective from Industrial Revolution to Social Activism.

f Academic Session 2010-2011 . Laura P and Abha Chatterjee (2006 ). PHI 4. Perspectives in Business Ethics. Baxi C. Business Ethics Concepts.2. Tata McGraw Hill 3.e.V. Excel Books.Velasquez (2007) . and Prasad Ajit (2007): Corporate Social Responsibility. Hartman. Manuel G. 72 w.

f Academic Session 2010-2011 .e.LIST OF ELECTIVES FOR FOURTH SEMESTER 73 w.

Theories of Retail Development. . 2.E. and Wuest. Financial Strategy. Assortment Plan. (2007). 1st Edition.L.A and Pandit A. Evans J. New Delhi. Pearson Education. Tata McGraw Hill.Customer Service. Responsibilities of a Store Manger. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Retail Management Course Code: MS 212 L-3 Credits: 3 Objectives: This course is aimed at providing students with a comprehensive understanding of the theoretical and applied aspects of retail management. 3. Merchandise Buying. Retail HRM Online Retailing.. E. GAPs Model. Jernigan. Jaico Books. New Delhi 2. (12 hours) Unit 4: Store Management & other issues: Store Layout. (2009). Levy M. B. C.K. 10th Edition. Course Contents Unit 1: Introduction to Retailing: Definition. Merchandise Budget. Vedamani.. H. Franchising Decisions.e. Promotion Mix . Flottman. Retail Formats. Inventory Shrinkage. Pearson Education. Retailing Management. Uniyal D. 4th Edition. (2008) Merchandise Mathematics for Retailing. Scope and Importance of Retailing. Information Gathering in Retail (10 hours) Unit 2: Retail Market Strategy. Sales forecasting. . Weitz B. 4. M. (10 hours) Unit 3: Merchandise Management Process. (2008). Retail Pricing. International Retailing. Easterling. Berman B. 3rd Edition.. (2007) Managing Retailing. Retail Management.. (2008) Retail Management: Functional Principles and Practices. Retail Communication-Objectives. Gibson G. Reference Books 1. Sinha P. Inventory Management..f Academic Session 2010-2011 . (10 hours) Text Books 1. Design & Visual Merchandising. Legal & Ethical Issues in Retailing. 3rd Edition. Atmospherics.S. R. Tata McGraw Hill. Customer Relationship Management. Retailing Management – Text and cases.P. Oxford University Press 74 w. Retail Location. 6th Edition. New Delhi. Retail Information system. Global and Indian Retail Scenario. Pradhan S. R.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.

Tata McGraw Hill. Pearson Education Reference Books 1. Celebrity Endorsements.. 7th Edition. David (2002). Brand reinforcement . C. Setting Advertising Objectives. The Organization for Advertising. Measures and. Managing Brand Equity. Repositioning. 2. Course Contents Unit I Role of Integrated Marketing Communication. DAGMAR. Kruti and D’Souza. 4. .f Academic Session 2010-2011 . Stages of Concept Management for functional . Developing Media Strategies. (10 Hours) Unit III Brand-concept: Nature and Importance of Brand. Creative Strategy Development and Implementation. Pearson Education. Social. Advertising and Promotion. (10 Hours) Unit IV Brand Positioning: Concepts and Definitions. Determining Advertising Budgets. Tata McGraw Hill . Prentice Hall of India. O’Guinn. customer based brand equity . Strategic Brand Management Process. Concepts and Measures of Brand Equity. Advertising Strategy and Planning. Designing marketing programs to build brand Equity. 1st Edition. and Moriarty S. L.. 2. Keller K. Belch. M. Evaluation of Different Media and Media Selection. New Delhi. 75 w. and Allen. Brand Image dimensions. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Advertising and Brand Management Course Code: MS 214 L-3 Credits: 3 Objectives: The objective of this course is to provide an understanding of the basic principles of advertising management and to develop an understanding of the brand concept. Measures of Loyalty.Branding strategies – product . Types of brands . Process of Marketing Communication. Ist Edition. Media Buying. Brand Identity perspectives . Shah. 3 Cs of positioning . E.symbolic and experiential brands. Alan (2009) Advertising and Promotions” An IMC Perspective.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. (2007). Brand Extension. Definition and Scope of Advertising Management. Wells W. Advertising and Consumer Behavior. (2001). Formulation of Brand Personality. Ethical and Legal Aspect of Advertising. New Delhi 3. (2008).Aaker Model of Brand Equity. Advertising Management with Integrated Brand Promotion. 3rd Edition. Brand Assets and liabilities. & Belch.Branding in different sectors Case studies (12 Hours) Text Books 1. Strategic Brand Management.Identity levels. (10 Hours) Unit II Media Planning: Setting Media Objectives. brand revitalization. Managing brands over time. Advertising: Principles & Practice. range and umbrella branding . A. G. Brand Personality: Definition. (2009).Brand Loyalty. Cengage Learning.Brand positioning and differentiation strategies. Aaker.e.T.line . Brand identity prism. Determination of Target Audience. managing global brands . Measuring Advertising Effectiveness. Burnet J.

N. Healthcare. New Delhi 76 w. Social Marketing Challenges. Pradeep. Lee. and NGO’s in Social Marketing. 2. (2002) “Social Marketing: Strategies for Changing Public Behavior”. Amp. Literacy. New Delhi. Social Marketing Applied in Family Planning. AIDS Prevention. Small Savings.e.. Krishnamacharyulu. Kharminder. Lee. (2008) Rural Marketing. (2006).S. Reference Books 1. 3. Tek K. Marketing of Rural and Cottage Industry Products. Social Markets Segmentation. Kotler.AntiSmoking. Distributor Strategies.“Rural Marketing – Text and Cases”. New Delhi 3. Kotler P and Andreasen (2008) Strategic Marketing for Non-Profit Organisations. Kotler. N.(2008) Social Marketing: Influencing Behaviors for Good. Rural Market Environment and Infrastructure. Raut.2nd Edition. Rural Marketing Research. P. Pricing Strategies. Conceptual Framework of Social Marketing. Distribution. R. (10 Hours) Unit IV Social Marketing Applications: Role of Govt. Promotion Strategies. Future of Rural Marketing in India. N.G and Rama Krishnan Lalitha. Role of IT in Rural Marketing (e-Chaupals etc.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Pricing Strategies. Substance Abuse.Wiley.) with few case studies. Prentice Hall of India. Course Contents Unit I Rural Marketing Introduction: Definition. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Rural and Social Marketing Course Code: MS 216 L-3 Credits: 3 Objectives: The course aims at creating an understanding of the unique challenges of rural and social marketing and to enable students to apply the concepts and methods of marketing management to rural markets and social and cause related marketing. Environmental Protection. Dogra and Ghuman. (12 Hours) Text Books 1. Promotion Strategies. Marketing Mix: Product Strategies. N. PHI. Sage Publications 4. Scope and Importance. Roberto.f Academic Session 2010-2011 . 2nd Edition. Kashyap. Balram. Pearson Education. Macmillan Publishers India Ltd. Lee.. Product Strategies. (2007) Advertising and marketing In Rural India. Sage Publications. (10 Hours) Unit III Foundation of Social Marketing: Definition. Tata McGraw Hill. C. Bhatia. Siddhartha(2005) Rural Marketing. Challenges of Rural Marketing (10 Hours) Unit II Rural Marketing Strategies: Rural Market Segmentation. P. Rural Markets in India: Characteristics of Rural Consumers. New Delhi. New Delhi 2.

Promotion. Strauss.f Academic Session 2010-2011 . Application of internet marketing. Judy and Frost. (2010). M. Managing the Online Customer Experience: Planning website design. Ellis-Chadwick. (2009) Internet Marketing: Strategy. (2009) Internet Marketing. 4. R. Raymond (2009). New Delhi. Online Partnerships. Internet marketing strategy. Service quality (12 hours ) Unit 3: Characteristics of interactive marketing communications. and Kalyanam. Internet Marketing: Building Advantage in a Networked Economy. e-Commerce and Web Marketing 1st Edition. Johnston. 2nd Edition. Course Contents Unit 1: Introduction to Internet Marketing: Meaning. Reference Books 1. 5th Edition. D. developing and testing content. and Mayer. Opt-in-e-mail.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.. E-Marketing. Offline Communications (10 hours) Unit 4: Relationship Marketing using the internet: e-CRM. Tools and techniques for Measurement. Tata McGraw Hill. 1st Indian Edition. New Delhi. Online Promotion Techniques: Search Engine Marketing. (2004). and Jagdish N Sheth (2008). Shainesh G. defining the performance metrics framework. Internet versus traditional marketing communication: the internet microenvironment. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Internet Marketing Course Code: MS 218 L-3 Credits. Roberts. Viral Marketing. Hanson. The Marketing Mix in an online context: Product.3 Objectives: This course aims at creating an understanding of the concepts and techniques of internet marketing so as to exploit the opportunities of this medium to support the organization’s marketing activities. E-Marketing Research.. W. Online PR. K. Ltd. Integrated Internet Marketing Communications (IIMC). Cengage Learning. Customer Relationship Management. scope and importance of internet marketing. Process and Physical Evidence. Macmillan India Ltd.A strategic perspective. (10 hours) Text Books 1.e. 77 w. 2. (10 hours) Unit 2: Online buyer behavior and Models. Responsibilities in Website Maintenance. Implementation and Practice. Interactive Advertising. New Delhi. Pearson Education. Mohammed. Cengage Learning. Third Edition. Chaffey. 3. PHI Learning Pvt. Approaches to Implementing e-CRM. Performance Management for Internet Marketing. F.: Creating a performance system. Distribution. New Delhi. Understanding site user requirement.L. People. Business to Consumer and Business to Business Internet Marketing. Price. Rafi. Maintenance Process. Customer Life Cycle Management.. site design and structure. 2. Objectives and Measurement of Interactive marketing communication.

Pinto. Operations Research: Theory and Applications. Ranking Methods of Projects. Contraction of Network for Cost Optimization. Means of Financing Project.Product Mix. Project Costing and Finance: Cost of project. Cost Analysis of Resources Allocation. Cost of production. (10 Hours) Unit IV Project Scheduling/Network Techniques in Project Management: CPM and PERT Analysis. 2. Reference Book 1.(2009). Demand Forecasting. Uncertainties in Demand Forecasting. 78 w. 3. PHI Learning Pvt. K. (10 Hours) Unit III Project Appraisal: Time Value of Money.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. 3rd Edition. Social Cost Benefit Analysis. Crashing of Activities. and Senthilkumar. Search for Business Idea. R. Macmillan India Ltd. Investment Opportunities. Tata McGraw Hill. The course is aimed at developing understanding of project activities and relevant skills. Chandra. Net Present Value. M. Post Project Evaluation. Mathematical Programming Approach. Machinery and Equipment. 1st Edition. Project Management: Strategic Financial Planning Evaluation and Control. Sensitivity Analysis. Break Even Analysis. Pearson Education. Socio-economic Consideration in Project Formulation. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Project Planning and Analysis Course Code: MS 220 L-3 Credits: 3 Objectives: Projects are non-recurring activities requiring a different set of skill for planning as compared to regular and operative activities. Stimulation Analysis. Bhavesh. Role of Financial Institution in Project Finance. (10 Hours) Unit II Market and Technical Analysis: Market and Demand Analysis – Market Survey. Patel (2009). Project Planning Formulation and Analysis. Projects. (12 Hours) Text Books 1. J. Social Infrastructure Projects for Sustainable Development. P. Materials and Inputs. (2009). Benefit Cost Ratio. Project Identification. Course Contents Unit I Project Identification Analysis: Concept of Project. 2.e. Capital Rationing.f Academic Session 2010-2011 . Risk Analysis: Measures of Risk. S. Updating. Plant Capacity. Accounting Rate of Return. Ltd. Float Times. (2007). Tata Mc Graw Hill Publishing Company. 4. Sharma. Choudhury. Internal Rate of Return. Vikas Publishing House Pvt. “Project Management”. P. 1st edition. Ltd. Project Management. Project Appraisal Techniques – Payback Period. Tax Aspects in Project Finance. Technical Analysis. Project Management. (7th Edition).(2007). Decision Tree Analysis. Linear Programming Model. Project Screening and Presentation of Projects for Decision Making. Panneerselvam. Multiple Projects: Project Dependence. Effective Rate of Return.

Approval from Court. 2. Diversification.R. MBO. 4. Creating Value from Mergers and Acquisitions. Financial Synergy. Contemporary Issues in Mergers and Acquisitions. S. (10 Hours) Unit III Methods of Valuation – Cashflow Basis. Pearson Education. Course Contents Unit I Introduction in Mergers. 1st Edition. Himalaya Publishing. 2. LBO. Wiley India. Depamphilis Donald (2008). DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Mergers. Valuation of a Business. The Economist Group. Mergers Acquisitions and Other Restructuring Activities. Elsevier Incorporation. Market Price etc. Greenmail.f Academic Session 2010-2011 . Gaughan. Fred Westan. Post Merger H. Earning Potential Basis. acquisition and corporate restructuring is implemented. Mergers and Acquisitions Journal. Patrick A. Mergers and Acquisitions. Impact of Variation in Growth of the Firms. India. Provisions of Companies Act. Prentice Hall. Academic Press Advanced Finance Series. Periodicals 1. Other Economic Motives. Reference Books 1. McGraw Hill. Takeover Code: Scheme of Amalgamation. Types of Mergers. Gupta. Association for Corporate Growth. Determination of Exchange Ratio. Regulation by SEBI. Hubris Hypothesis of Takeovers.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. (10 Hours) Unit IV Defence Against Hostile Takeover. Synergy. J. 3. Pacman. Tax Motives Financial Evaluation. Mergers Acquisitions and Corporate Restructurings. Bear Hug. 1st Indian Reprint . Joint Venture and Strategic Alliances. Other Motives.(1999).e. Criteria for Negotiating Friendly Takeover. 79 w. Growth Rate. Computation of Impact on EPS and Market Price. The fundamental aim of the course is to prepare students to take advantage of the current scenario and understand how mergers. Boot Strapping. Kwang and Susan (2006). Mergers: The New Dimensions for Corporate Restructuring. Acquisitions & Corporate Restructuring Course Code: MS 222 L-3 Credits – 3 Objectives: Liberalized economy has generated many opportunities of combining businesses to create wealth. Operating Synergy. (12 Hours) Unit II Legal Aspects of Mergers/ Amalgamation and Acquisition / Labour.(2008). 4th edition. and Cultural Issues. Financing of Merger. Sundarsanam (2006). 4th edition. 2. Merger Strategy-Growth. Ramanujan. Manju (2010). Poisson Pill. (10 Hours) Text Books 1. The Economist.

Insurance. Insurable Interest. Mishra. Reinsurance. Principles of Insurance and Risk Management”. Actuaries. Himalaya Publishing House.(2008). Endowment. 2nd Edition. Education. Exclusion of Perils. L. Kalyani Publications. S. Automobile Insurance. Mittal. Loss Assessment and Loss Control. Risk Evaluation and Prediction. Application of Statistical Techniques in Risk Avoidance. Negligence. 2. Rejda. Regulation of Risk Reduction by IRDA. Managing Risk. 9th Edition. Sultan Chand and Sons.(2004). Principle of Indemnity. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Insurance and Risk Management Course Code: MS 224 L-3 Credits: 3 Objectives: This course is intended to develop an understanding among students about identifying analyzing and managing various types of risk.K. Panda. M. George. Besides the students will be in a position to understand principles of insurance and its usefulness in business. 2. E. Principles and Practices of Insurance. Health Insurance. 3. (2009). Assignment. Alka. (12 Hours) Text Books 1. Estoppels. (10 Hours) Unit IV Nature of Insurance Contract.e. Fire and Motor Insurance. Pooling. G. N. Co-insurance. Insurance and Risk Management. Principles of Risk Management and Insurance. (10 Hours) Unit II Risk Retention and Transfer. Risk Management. Insurance Industry in India. Pearson Reference Books 1.S.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Gupta. (2005). Loss Exposure. P. C. Role of IRDA. And Gupta. Distinction between Life Insurance and Marine Insurance. 2nd Edition. 80 w. Legal Aspects of Insurance Contract. (10 Hours) Unit III Concept of Insurance. (2005). Disaster Risk Management. Sultan Chand and Sons 4. Globalization of Insurance Sector. Need for Insurance. Course Contents Unit I Concept of Risk. Sources and Measurement of Risk.f Academic Session 2010-2011 . Jeevanandam. Computation of Insurance Premium. Sultan Chand and Sons. Types of Insurance. Control of Malpractices. Types of Risk. Principles and Practices of Insurance.(2005). Utmost Good Faith.

and Type of Financial Future Contracts. 81 w.(2009).. Guidelines of SEBI and RBI.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Vega. Newyork 4. Currency Future. S. Option Greeks. Currency Options. Cornell University 3. G. H. Stock Future.Gupta. Gamma. Sjoman. Difference between Exchange Traded and OTC Derivatives.. Chooser Option. Weather Derivatives. (10 Hours) Unit II Financial Forward and Futures Contracts: Financial Forward Contracts. Compound Option. Option Pricing Models-the Black-Scholes Option Pricing Model. Future Pricing-Theories. Forward Start Option. Financial Derivatives: Theory. Bermuda Option. Concept. New York Institute of Finance. Summa. Securities and Contracts (Regulation) Act. Barrier Option. Exotic Option. (2010). Stock Options. Valuation of Individual Contracts. Index Future. Characteristics and Types of Financial Options. Concepts and Problems. Penguin USA. “Options. “Credit Derivatives: A Primer on Credit Risk. Energy Derivatives and Insurance Derivatives. Past and Present. Financial Future Contracts: Concept. Strangle. Straddle. Motohashi. Currency Forward. Arbitrageurs and Speculators. J. Course Content Unit I Financial Derivatives: An Introduction to Financial Derivative Markets. Modeling and Instruments”..226 L-3. R. Options on Futures: New Trading Strategies.. Types of Exotic Options.f Academic Session 2010-2011 . (2000)..M. Concept Characteristics. Swaps. Characteristics.. Lubow.L.(2002). Concept. Purpose and Types of Financial Derivative Instruments.(2009).. Index Options. Periodicals 1. 2. characteristics and Types of Swaps. Binomial Option Pricing Model. Swaps. Journal of Derivatives and Hedge Funds. Reference Books 1. (12 Hours) Unit IV Regulatory Framework for Derivatives: Regulation of Financial Derivatives in India. Options. Cengage Learning. Forward Rate Agreements. Forwards. Wharton School Publishing 2. 1st edition. Dessain.. V. J. Bond and Interest Rate Forward. Futures. Equity Forward. Hedgers.Hull. Future Market-Trading and Mechanism. A. 7th Edition. Pearson Education. Interest Rate Options.e. Basket Option. Commodity Options.F. Bernstein. Prentice-Hall of India. Credit 3 Objective: The course aims at providing detailed understanding of the characteristics and applicability of financial derivatives along with the relevant regulatory framework. Spreads. Delta.(2006). Option Strategies. Chance. (10 Hours) Unit III Financial Option and Swap Contracts: Financial Options. Interest Rate Future and Commodity Future. Rho. and Other Derivatives. Futures and other Derivatives”. W. “How the Future Markets Work”. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Financial Derivatives Course Code: MS . Concept. Asian Option. Binary Option. Palgrave Macmillan. Option on Futures. 3rd Indian Reprint. C. J. Derivatives and Risk Management Basics. Cost of Carry Model. John Wiley and Sons Inc. D. and Brooks. Look Back Option. 3rd Indian Reprint. Theta. Trading with Option. and Type of Financial Forward Contracts. J. Chako. (10 Hours) Text Books 1.

P. Major Models of National Culture. Integrating two cultures. Kogan Page. Importance of Cultural Sensitivity. Non-Traditional Approaches: Investment in Disabled Employees. & Rees. Expatriation and Repatriation. D. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Strategic and International Human Resource Management Course Code: MS .E.e. (2007). Strategic Human Resource Management.Understanding Culture. R. T. Performance Management. (2010). 3. Potential Cross. 2. (2008). Performance Management in International Organization. (2009). Behavioral Issues in Strategy Implementation. Talent Management. Cultural Convergence and Divergence. Global Workforce Training and Development. 2.Global Human Resource Planning. Greer. Armstrong. Cross Cultural Theories. C. Employee Engagement. Organizational Ethics in International Context. Kandula S. Reward and Compensation. SHRM for Competitive Advantage. Edwards. J. Compensation and Benefits. Matching Culture with Strategy. need and importance. Course Contents Unit I Introduction to SHRM: Definition. Vance. Thompson Learning. C. International Staffing. PHI Reference Books 1. Cultural foundations of IHRM. C. International Human Resource Management: Managing People in a Multinational Context. (12 Hours) Text Books 1. Dowling. (10 Hours) Unit III International Human Resource Management.Rao.J. Prentice Hall India. evolution of SHRM. The Role of Strategic HR Leader. retrenchment. Training and Development. M. (2009).M. 3. Strategic Human Resource Management. Managing a Global Workforce: Challenges and Opportunities in International Human Resource Management.L. & Paik Y. International Human Resource Management. HRs New Role Orientation.Introduction to IHRM. IHRM trends and Future Challenges (10 Hours) Unit IV Global Human Resource Management Process. Mello. Cengage Learning 4. Human Side of Mergers and Acquisitions (10 Hours) Unit II HR Strategies: Recruitment and Retention.Cultural Problems. Pearson Education 4. Knowledge Management. (2009). Strategic Human Resource Development. (2008). Managing Workforce Diversity. Models of people management in different cultures.228 L-3 Credit-3 Objectives: The objective of this course is to appreciate how human resource is emerging as a key resource for competitive advantage and understanding the role of HRM in organizational performance and International Context. Pearson Education. (2008). Excel Books 82 w. HR strategy and HR Planning.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. International Human Resource Management: Text and Cases. & Welch. Strategic Human Resource Management.f Academic Session 2010-2011 . P. International Reward systems.

Performance Management Systems. Team Building. Challenges in Diagnosis. 2. (2009). (2009). An Experiential Approach to Organization Development. Diagnostic Information Feedback: Characteristics of Effective Feedback. Perason Education. Large Group Interventions: Grid OD. Goal Setting. (2007). (12 Hours) Unit IV Techno Structural and Strategic Interventions: Restructuring Organizations. Process Consultation. (2006). Tata McGraw Hill. Cecil. Cengage Learning. Managing the Organization Development Process. Jones. Employee Wellness Interventions. Values and Assumptions of OD. (10 Hours) Unit III Human Process and HRM Intervention: Sensitivity Training.D. Course Contents Unit I Introduction to Organizational Development: Definition. D.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.e. Role Playing. Designing Interventions. The Intervention Process. MBO. Theories of Planned Change. Organizational Development. Sociotechnical Systems. Survey Feedback. (10 Hours) Unit II The Diagnostic Process and Introduction to OD Interventions: Diagnosis at the Organization. & Worley.G. R. Culture Change. T. Intergroup Relations Interventions. Learning Organizations. it must develop effective strategies for renewal. System 4 Management. Brown. 2.H. B. Cummings. D. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Organizational Development Course Code: MS 230 L-3 Credits-3 Objectives: For the organization to survive and remain effective with the changing environment. & Harvey.R. Third-Party Interventions. G. Self –Designing Organizations. Ethical Issues in Organizational Development (10 Hours) Text Books 1. Group and Individual Level. Role and Competencies of the OD practitioner.. C. Edward. French. The Road to Organic Growth”. Job Enrichment. TQM and Quality Circles. Nature and Characteristics of Organization Development. 3.f Academic Session 2010-2011 . Organizational Design and Change. Goals. (2007).G. Data Collection Process. Pearson Education. Organizational Design and Development. Srivastava. Organization Confrontation Meeting. Challenges and Future for the Organization. Employee Empowerment. Biztantra 4. Future trends in OD. H.Concepts and Applications. 83 w. Organizational Development and Change. W. Characteristics of Effective Interventions. Career Planning. organizational renewal and development. Pearson Reference Books 1. The course aims at acquainting the students with theory and practice of planned change. (2008). Diagnostic Methods. Bell & Jr.

Organizational Behaviour: Emerging Realities for the Workplace Revolution. Team Member Roles and Diversity. Robbins. Context. Cohesiveness. Goals. Team Role. Rewarding Team Players. F. Role of Interpersonal Competence in Team Building. 2. Oxford University Press. (2002).. Role Allocation. Rodhey. Delphi Technique. 2. Resource Management for Teams. Interventions to Build Collaboration in Organizations. (2004). Negative Brain Storming.f Academic Session 2010-2011 . Selection of Team Players. Organizational Behavior. Udai. Self-Managed Teams. Measuring Interpersonal Competence FIRO-B. W. Ltd. V. Goal Setting and Problem Solving. Developing Collaboration in Teams: Functional and Dysfunctional Cooperation and Competition. Pearson Education. Tata McGraw-Hill Publishing Company Ltd. Social Loafing. (10 Hours) Unit III Communication and Creativity: Communication Process. J. AITBS. D.e. Leadership. Course Contents Unit I Workgroup Vs. & Slocum. Traditional Brain Storming. (10 Hours) Unit IV Role of Leaders in Teams: Supporting Teams. (10 Hours) Unit II Interpersonal Competence & Team Effectiveness: Team Effectiveness and Important Influences on Team Effectiveness. (2001). L & Glinow M. Luthans. (2004). Organizational Behavior. Hellriegel. Pareek. Naper. Singapore. 84 w. W & Gershenfeld Mattik. Norms. Team Size.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. McShane. Nominal Group Technique. Organizational Behaviour. S. P. (2004). DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Team Building in Organizations Course Code: MS 232 L-3 Credits-3 Objectives: This course offers to teach students the importance of raising groups and turning them into passionate teams in organizations. McGraw-Hill International Edition. Fostering Team Creativity. S. India. Types of Teams. Thomson Asia Pvt. 4. Understanding Organizational Behaviour. (1996). 3. Communication Effectiveness & Feedback. (12 Hours) Text Books 1. Interpersonal Processes. Measuring Team Effectiveness. A. Stages of Team Building and its Behavioural Dynamics. Synergy in Teams. Mentors. Electronic Brain Storming. Leaders as Facilitators. Reference Books: 1. It gives understanding of how individuals as team players must behave to sustain teams. Teams: Transforming Groups to Teams. Groups Theory & Experience.

Pearson Education. Adler.e. Motivation Analysis Test. & Saccuzzo. Checklists and Rating Scales. Ethics in Counseling (10 Hours) Text Books 1. Procedures. Pearson Education 2. L. Counseling Skills. and Jung.f Academic Session 2010-2011 . Introduction to the concepts of Freud. & Grith. Word Association Test (12 Hours) Unit IV Counseling. Credits -3 Objectives This Course will aid the students in having a clear understanding about the concepts. Test Administration and Scoring. Counseling Skills for Managers. Counseling. M. Course Content Unit I Introduction to Behavior Testing. (2010). R. Psychological Testing: Principles.T. Intelligence. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Behavior Testing and Counseling Course Code: MS . 85 w. PHI Reference Books 1. methods and techniques and issues involved in Behavior testing and counseling and a comprehensive learning of using various behavior tests in organizations and counseling skills to deal with employees. Observation and Interviews. Interest.Introduction. Projective Tests. (2009). Item Analysis and Test Standardization. Changing Behavior through Counseling.Behavior Testing. Organizational Application of Counseling. Leadership Assessment Test. Applications. D. (10 Hours) Unit II Methodology of Assessment.3. Types of Tests-Ability. (2009). G. Personality. 2. Cattell. Gladding. S. Singh. Ethical Issues in Testing.R. Dealing with Problem Employees. Aiken. Conflict Resolution Inventory. Thematic Apperception Test.Test Design and Construction. Reliability and Validity (10 Hours) Unit III Practical Exposure to Psychological Tests: 16 PF.P. FIRO-B. Approaches. Goals. Cengage Learning. Achievement.Marnat. Process. and Issues. K.234 L . Psychological Testing and Assessment.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Anxiety Test. Attitude. MBTI. Kaplan. (2009).

Arithmetic Operators. PHI. Reference Books: 1. MS-Jet database Engine. 86 w.(2002) “Using Visual Basic 6”. 3. (06 Hours) Text Books 1. EEE. Control Arrays. Adding Help files to VB project. Layout Editor. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Front End Design Tools Course Code: MS 236 L-2 P-0 Credits: 2 Objectives: This course is intended to expose the students to latest tools of front end design and its connectivity to databases.e. B. Error Handling. Print Statement. Greg (2008). Sams Teach yourself Visual Basic 6 in 24 Hours. Private and Public procedures. Subroutine and Functions. Abbey. PHI. If-then-else expression. Common dialog Boxes. Master-Details Forms. Michael Halvorson (2010). Built-in & User Defined data types. B. Pass through ODBC.. PHI. using Windows API Functions. First edition. 2. Creating Help files. Classes.. Corey. Data bound controls. J. Elements of Oracle Data Base.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. M. Code Module. “Mastering Visual Basic 6. Forms & built in controls. Creating Active X Control with VB (10 Hours) Unit III Database Interface.0”. SDI. Petroutsos. E. (2009) “Oracle 9i: A Beginners Guide”. Workspaces. ADO. TMH 4. Review of ANSI SQL. Reselman et al. 2. (06 Hours) Unit IV Developer-2000: Connecting to Oracle Data Base. Arrays. Spotts. DAO. Active X Controls. MDI. Recordsets. Loops. (06 Hours) Unit II Structure of VB program. Siler & L.f Academic Session 2010-2011 . RDO. Perry. BPB. Course Contents Unit I Variable Declaration. Boolean Operators. Pearson. Databases. Microsoft Visual Basic 2010. ODBC. Properties and events. M. (2009) “Using Visual Basic 6”.

87 w.e. Course Code: MS 252 L-0 P-2 Credits: 1 Course Contents The course will be based on MS 226 Front End Design Tools and is part it.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Front End Design Tools Lab.f Academic Session 2010-2011 .

Software Process Models. K. RAD Model. New Age International Third Edition. Meredith and Samuel J. Robert Beck Jr. and David B. McGraw Hill. Project Monitoring & Control Techniques. Tata McGraw Hill. Software Development Process. Aggarwal. Risk Mitigation. Project Scheduling. 2. Reference Books: 1. Software Project Management in Practice. Reactive and Pro-active Risk Strategies. 88 w. New Delhi. Linear Sequential Model. 3. Second Edition. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Software Project Management Course Code: MS 238 L-3 P-0 Credits-3 Objectives: To acquaint the students with the software project management concepts. Risk Projection. Wysocki. Software Metrics. Configuration Audit. SCM Process. 2. COCOMO Model. Singapore. techniques and issues related to implementation. Software Design Principles. (10 Hours) Unit II Software Project Planning and Scheduling: Software Requirement. Software Quality Assurances. Robert K. Risk Identification.e. first edition. R. Software Process. Pressman (2009). Crane (2002). Effective Project Management. Mantel Jr. Software Project Management. Requirements Validation. John Wiley & Sons. 4. & Singh.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. ISO Software Quality Standards. Software Testing. Roger. (12 Hours) Unit IV Risk Management: Software Risks. New Delhi. Software Project Estimation: Size Oriented. Seventh Edition. Fourth Edition. Function Oriented. Software Team Organization & Control Structure. Formal Technical Reviews. (12 Hours) Unit III Software Quality Assurance & Configuration Management: Software Quality. Yogesh (2008). (08 Hours) Text Books 1. Software Staff & Personnel Planning. Software Requirements Specification. Singapore. Software Engineering. Software Engineering: A Practitioner’s Approach. Prototyping Model. Evolutionary Software Process Models. Risk Monitoring and Management. John Wiley & Sons. Project Management: A Managerial Approach. S. Course Contents Unit I Software Product and Process: Software Characteristics & Applications.f Academic Session 2010-2011 . Pankaj Jalote (2002). (2002). Bob Hughes and Mike Cotterell (2001). Second Edition. Software Configuration Management. Rayleigh Curve. Pearson. Software Cost Estimation. Jack. K.

(13 Hours) Unit IV MS Visual Interdev: Introduction. Pearson. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Web Technologies Course Code: MS 240 L-2 P-0 Credits: 2 Objectives: To familiarize the students with latest trends in Web Technologies. (06 Hours) Unit III Active Server Pages: Working with ASP Pages. BPB Publication. Developing Asp Pages using MS Visual Interdev. (04 Hours) Unit II DHTML: Client Side Validations Using JavaScript. Internet & World Wide Web. 89 w. (05 Hours) Text Books 1. Teach Yourself Active Server Pages 3.f Academic Session 2010-2011 . Accessing a Database from Active Server Page. Fourth edition. Deitel & Deitel. ASP Objects. Techmedia – India Publications Reference Books 1. Mitchell Scott and James Atkinson (2002). ActiveX Data Objects.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Features. Features. Goldberg (2009). Creating Virtual Directory. Mastering ASP. 2. Roussel A. John (2003).0 in 21 Days. Session Tracking and Cookies. Cascading Style Sheets.e. Introduction to Microsoft IIS. File System Objects. Course Contents Unit I Web Servers: HTTP Request Types.

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Web Technologies Lab. Course Code: MS 254 1 L-0 P-2 Credits: Course Contents This course will be based on MS 230 Web Technologies and is part it.e.f Academic Session 2010-2011 . 90 w.

Intelligent Techniques in Building KMS. Joseph M. Tata McGraw Hill. Challenges and Barriers to Knowledge Management Systems. Demystifying and Importance of Knowledge Management. Strategic Knowledge Resources.e. Knowledge Management. Cost Efficiency and Reliability of Technologies to Support Knowledge work.f Academic Session 2010-2011 . Macmillan. Knowledge Discovery in Database. Course Contents Unit I Introduction : Overview of Knowledge Management: Data. Scope. Knowledge Management. Balanced Scorecard and Knowledge Strategy (10 Hours) Unit III Knowledge Management System: Knowledge Management Processes. Anu Singh Lather. (2008). Reference Books: 1. Users Vs Knowledge Workers. Sudhir (2009).H. House. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Knowledge Management Course Code: MS 242 L – 3 Credits – 3 Objectives: The proposed course tend to provide the students understanding of concepts and role of Knowledge Management in organizations & introduce key themes of organizational practices. 2. Knowledge Management Systems: Types of Knowledge Systems. Knowledge Management Architecture. Key Issues in the New Knowledge Management. techniques. Data Mining in KM. 4. Porter’s Five forces Model. 1st edition. Strategic Advantage. Fernandez A. IP Protection. Measurement Systems for KM. (2009). Drivers of Knowledge Management System (12 Hours) Unit IV Tools & Techniques in KM: Knowledge Management Mechanisms & Technologies. Impact of Business Strategy on Knowledge Strategy. Communities and Collaborations. Knowledge Management: Enabling Business. Practices of Knowledge Management in Modern Global Organizations (10 Hours) Text Book: 1. Vikas Pub. McElroy(2003). Knowledge Management System Implementation. Firestone. KM Certifications. and technology to realize more value from knowledge assets. SDLC Vs KMSLC. Knowledge Portals and Knowledge Management Tools. Strategic Drivers. Awad ME and Ghaziri. Knowledge Divestiture. Knowledge Management Infrastructure. M. Knowledge Audit. Knowledge Management System Life Cycle (KMSLC). D. Pearson Education. 3. Knowledge Management.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Information and Knowledge. KMCI (Knowledge Management Consortium International) and Butterworth Hienemann 91 w.C. Ph. Knowledge Management. Knowledge Maps. Natarajan G and Shekhar S (2010). History of Knowledge Management. Resource Strategy Model. and Mark W. Anil K Saini and Sanjay Dhingra Ed. Knowledge Management’s Value Proposition. Role of Consultant in Knowledge Management (10 Hours) Unit II Strategic Dimensions of KM: Knowledge Management Strategies. (2010). Role of IT in KM. Pearson Education. 2. Information Management Vs Knowledge Management. Third Reprint. Warier.

World Economic Forum. Internationalization of Indian Business: Selected Case Studies of Globally Competitive Indian Companies. World Competitiveness Year Book. Momaya Kiran (2001). Oxford Press. Fidelis Ezeela Harrison (1999).K (1994). The course also aims at exposing the students to the forms and success ingredients of strategic alliances. International Competitiveness and Technological Change. International Competitiveness: Evaluation and Enhancement. Role of Information Systems in Building Competitiveness.e. Latest issue. 2.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Cause of Uncompetitiveness. (15 Hours) Unit III Global Competitiveness of Indian Industry – Status. Strategic Management of Technology and Innovation. (10 Hours) Unit II Developing Competitiveness –Government Policy and Competitiveness. Strategic Alliances in Indian Context. Latest report. Science. 2.f Academic Session 2010-2011 . 3. Framework for Assessing Competitiveness – Various Approaches. Course Contents Unit I Global Competitiveness: An Overview – Macroeconomic and Business Strategy Perspective. Global Competitiveness Report. International and National Competitiveness Studies. Attaining Competitiveness through Integrative Process Management. Management of Strategic Alliances. 92 w. Competing for the future. which are fast emerging as basic tools for business success. Human Capital and Competitiveness. References Books: 1. Technology and Innovation Policy. Role of Quality and Productivity in Achieving World Class Competitiveness. Vivian Walsh (2007). 4. Greenwood Publishing Group. Harvard Business Press. Industrial Clusters and Business Development. Theory and Policy of International Competitiveness. Strategic Options for Building Competitiveness. IMD. Hindustan Publishing Corporation (India). (07 Hours) Text Books 1. and Prahlad C. Hamel G. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Global Competitiveness and Strategic Alliances Course code: MS 244 L-3 Credits-3 Objectives: The purpose of the course is to familiarize students with the basics of global competitiveness and learn strategies to gain competitiveness in world markets. (10 Hours) Unit IV Strategic Alliances – Value Creation in Alliances Strategy. Marcela.

The Architecture of Physical distribution network in a Global Operation Approach. A. Global Retailing. Handbook of Logistics and Distribution Management. 2. Prentice Hall. (10 Hours) . Characteristics of Logistics Information and Telecommunications Systems. Warehousing. (10 Hours) Unit II Logistics Framework – Concept. David. 3rd Edition. Rushton. Alan Harrison. (2005). Ballou. Issues in Supply Chain Management. 3. Supply Chain Logistics Management. Managing networks and relationships. Business Logistic Management. H. J. Christopher Martin. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Distribution and Logistics for International Business Course code: MS 246 L-3 P-0 Credits-3 Objectives: The objective of the course is to provide a comprehensive analysis of the principles and practices of international Distribution and logistics. (2004). J & Cooper (2002). McGraw Hill. Croucher. The Organizational Implications of Sectoral Logistics Cooperation. Logistics Management & Strategy-Competing Through the Supply Chain. Trade-offs Associated with each Approach. Remko Van Hook (2007). Pearson Education. Control and Communication. Role of Information Technology in Logistics. Channel Objectives and Constraints. Bowersox. New Delhi. Measuring Performance in Functional Integration. Pearson Education. (12 Hours) Unit IV Performance Measurement and Evaluation in Global Logistics: Operations and Logistics Control: Key Activities Performance Information. Supply Chain Management. Inventory Management. Information Management for Global Logistics: The Global LIS/LITS: Capabilities and Limitations. Unit III Logistics Network Design for Global Operations: Global Logistics Network Configuration... Orienting International Facilities: Considerations and Framework.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. The International Factor in Global Organizations. Reference Books: 1. Pearson Education. 5th Edition. Demand Volatility and information distortion. Logistics Service Firms and Third Party Logistics. Capacity Expansion Issues. 4th Edition. Measuring Performance in Sectoral Integration. Sourcing Internationally. Course Contents Unit I Supply Chain Management . Objective and Scope. International Distribution Management: Types of Intermediaries. Channel Selection and Management.. Logistics & Supply Chain Management Creating Value-adding Networks.Concepts. (10 Hours) Text Books 1. Transportation. Organizational Structure for Global Logistics Excellence. 4. International Channel Innovation. Chopra Sunil and Peter Meindl (2009). D. Mapping the different Approaches. (2006). Kogan Page Pub. Subcontracting within an International Dimension. P. 2.e. R. 3rd Edition. and Peter Baker. 3rd edition. Packing and Unitization.f Academic Session 2010-2011 . 93 w.

Students are also expected to use relevant journals: 1. International Journal of Physical Distribution and Logistics Management 2. Journal of Business Logistics 3. International Journal of Logistics: Research and Applications.

94 w.e.f Academic Session 2010-2011


Foreign Language
German for Business
Course Code: MS 248 L-3 Credits-3

Objectives: The Objective of the course is to provide the student with a Foreign Language Skill to manage preliminary international business transactions. Course Contents Foreign Language Knowledge Related To: Unit I Listening: Understand Simple Questions and Instructions. Reading: Understand Single Words and Sentences but also Signposts, Signs and Posters. Speaking: Provide Short Information about the Job and the Person. Writing: Fill in Forms and Provide Information About Name, Address, Nationality etc. (10 Hours) Unit II Listening: Understand Information about the Person and the Work. Reading: Understand Simple Letters, Appointments, Invitations and Information in Short Texts. Speaking: Answer Simple Questions About One's Working Field. Writing: Write Faxes and e-mails (10 Hours) Unit III Listening: Understand Standard Information Related to the Working Field. Reading: Understand Standard Letters and Texts about Working Processes and Product Descriptions. Speaking: Provide Information about the Job, the Departments, the Company, the Products and Processes in a Conversation or on the Phone. Writing: Answer Standard Inquiries, Make Quotations, Write Short Texts with a Familiar Content, Possibly Give Some Explanation and Answer Simple Questions. (10 Hours) Unit IV Listening: Understand Complex Information Related to the Working Field in Meetings, Discussions and at Presentations. Reading: Understand Reports and Contracts with a Company-related Content. Speaking: Describe and Explain Work Processes and Projects. Report on Meetings and Presentations. Explain Concepts and Clarify Misunderstandings. Writing: Write Formal Standard Letters and Texts about One's Field of Expertise. Explain a Graphic and Reflect the Content. (12 Hours) Text Books (A) Primarily for GRAMMER (A-1) Moment mal Lehrewerk fur Deutsch Als Fremdsprache Martin Muller Paul Rusch Theo Scherling
95 w.e.f Academic Session 2010-2011

Lehrbuch 1 A-2) Moment mal Lehrwerk fur Deutsch Als Fremdsprache Arbeitsbuch 1

Reiner Schmidt Christiane Lemuck Martin Muller Paul Rusch Theo Scherling Reiner Schmidt

(B) Primarily for COMMERCIAL / BUSINESS TOPICS (B-1) Dialog Beruf Starter (B-2) Dialog Beruf Starter Arbeitsbuch Norbert Becker / Jorg Braunert Norbert Becker / Jorg Braunert

(Covering upto Total 12 lessons, 3 of each book).

96 w.e.f Academic Session 2010-2011

International Management: Culture. Their Use and Fulfillment. Jonathan Doh (2008).Roger Fisher and Danny Ertel. and Bruce Patton (1991). Gauri and Jean Claude Usunier. Negotiating in the Near and Middle East. Negotiating in Africa. Problems of Concessions: Guidelines on Making Concessions. Fred Luthans. and Specifics of the International Environment. (12 Hours) Unit II Rules of Effective Persuasion. Analysis of Strong and Weak Spots and Commonly used Procedures and Tactics.Elsevier ltd. Personality of a Successful Negotiator. Time Aspects of Business Negotiation. Negotiation Tactics. Negotiating in Latin America. Main Advice and Techniques. 2. 2. William Ury. Cross-Cultural Differences. Stripp. (10 Hours) Text Books 1. The student will be able to understand the main rules and approaches to the process of business negotiation. Pearson Education. Pervez N. Leigh L. (10 Hours) Unit-III Negotiating Strategies: Competitive and Cooperative Strategies.. Richard Hodgetts. Process of Negotiation: Main Attributes and Stages.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Preparation for and Planning of Business Negotiation. Penguin. Strategy And Behaviour. (2003). 3. Penguin. Negotiation Theory and Research. Reference Books 1.e. (1995) Getting Ready to Negotiate: The Getting to Yes Workbook. Robert T. Negotiating in Asia and the Pacific Rim. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) International Business Negotiation Course Code: MS 250 L-3 Credits – 3 Objective: The objective of this course is to introduce the students to the principles of business negotiation. to the existing social. (2004) Successful International Business Negotiations 4.f Academic Session 2010-2011 . Moran and William G.Roger Fisher. its Definition and Characteristics. (10 Hours) Unit-IV Negotiating in North America. and Ways to Break Deadlocks. How to Negotiate by Telephone. Position of Strength and its Main Factors. cultural differences in the International Environment and their influence on the strategy and tactics in the business negotiation with foreign partners in different reasons. Thompson 97 w. Comparison of Different Negotiation Styles. (2008) International Business Negotiations. Negotiating in Europe. Getting to Yes: Negotiating Agreement without giving. Culture's Consequences on Different Aspects of Business. The Organizational and Factual Side of the Negotiation Process. The Problem of Terms and Dates. Course Contents Unit-I Culture.

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