1. Bandwagon - Everyone else is buying this product - You dont want to miss out as well! - Jump on the bandwagon!

2. Testimonial - A celebrity endorses a product - I can be just like him! - If its good enough for him Its good enough for me 3. Transfer - A picture of a celebrity with product - Positive words, phrases and pictures - Implied association with product 4. Emotional/Loaded words - Positive words make you feel good - Negative words make you feel bad 5. Glittering generalities - Words or phrases imply or suggest something without making guarantees or promises - Sounds so good that listeners dont challenge the real point 6. Name calling - Slamming competition - Selected words give negative impression of product, person, or group of people 7. Plain folk - Apply to the common person 8. Snob appeal - Only the elite use this! - Gives the illusion of being special 9. False analogy - Comparing two things that cannot be compared e.g. like gold - Car is like a MAGIC CARPET 10. Card stacking - Shows similiarities between two products - Ignores differences 11. Avant garde - Be the first to try it! - Youre ahead of the times