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Project Report On

RELIANCE LIFE INSURANCE COMPANY LIMITED

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Partial fulfillment of the requirements of two years full time Master of Business Management (MBA)

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CONTENTS
Preface--------------------------------------------------- (3) Certificate------------------------------------------------ (4) Acknowledgement-------------------------------------- (5) Executive Summary------------------------------------- (6) Index----------------------------------------------------- (7)

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EXECUTIVE SUMMARY

Anil Dhirubhai Ambani Group (ADAG) announces the acquisition of 100 percent shareholding in AMP Sanmar Life Insurance Company Limited. Reliance Life Insurance Company Limited is officially launched on February 1, 2006. This was after obtaining the required regulatiry approvals from the Registrar of Companies and the Insurance Regulatory and Development Authority. Reliance Life Insurance is the part of the Reliance Capital. Reliance Life Insurance has plenty of plans on the anvil. It has also 118 branches, with strong presence in South and a bouquet of products catering savings protection and investment need of individuals and corporate. The head-office of it is at Chennai. The company has already added 600 employees in addition to the 1000 plus staff of the erstwhile AMP Sanmar Life Insurance Company Limited. Reliance Life Insurance aims to be the consumer’s preferred life insurer by understanding and meeting his needs. Think Bigger, Think Better!

INDEX

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CHAPTER SUBJECT NO. 1 INSURANCE INDUSTRY 1.1 Meaning of Insurance 1.2 Importance of Insurance 1.3 Difference between Insurance and Assurance 1.4 Principles of Insurance 1.5 History of Insurance 1.6 Time line in Insurance history 1.7 Meaning of Life Insurance 1.8 History of Life Insurance 1.9 Key features of Life Insurance 1.10 Benefits of Life Insurance 1.11 Role of Life Insurance in the growth of economy 2 INTRODUCTION TO THE COMPANY 2.1 About Reliance Life Insurance 2.2 History 2.3 Journey so far 2.4 Role of IT at Reliance Life Insurance 2.5 Mission 2.6 Core Values 2.7 Future Plans 2.8 Head – Office 2.9 Branches 3 PRODUCT MIX 3.1 Traditional Plans 3.2 Unit linked Plans 4 HUMAN RESOURCE MANAGEMENT 4.1 Recruitment 4.2 Selection 4.3 Training and Development 4.4 Career Development 4.5 Communication 4.6 Incentives 4.7 Services 4.8 Performance Appraisal 4.9 Organizational form and Structure 4.10 Department

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MARKETING DEPARTMENT 5.1 Distribution Channel 5.2 Promotional Programmes and Target segment 5.3 Comparative Study RESEARCH METHODOLOGY 6.1 Objective of the study 6.2 Questionnaire 6.3 Sampling Method and Sampling Size 6.4 Limitations 6.5 Analysis of Questionnaire 6.6 SWOT Analysis FINANCE DEPARTMENT CONLUSION BIBLIOGRAPHY AND REFRENCES APPENDIX

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CHAPTER-1 INSURANCE INDUSTRY

1.1 MEANING OF INSURANCE

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as people prefer small fixed liability instead of big uncertain and changing liability. Insurance is a collective bearing of risk.2 IMPORTANCE OF INSURANCE Projects. which may be certain or uncertain. Thesis. Insurance is desired to safeguard oneself and one’s family against possible losses on account of risks and perils. It provides financial compensation for the losses suffered due to the happening of any unforeseen events. Insurance can be defined as a “legal contract between two parties whereby one party called insurer undertakes to pay a fixed amount of money on the happening of a particular event. Dissertation – projectsparadise. 1.Insurance may be described as a social device to reduce or eliminate risk of loss to life and property. Insurance is a financial device to spread the risks and losses of few people among a large number of people.com 7 .” The other party called insured pays in exchange a fixed sum known as premium.

This would lead to more capital inflow by foreign partners. insurance brokers’ regulation. Thesis. Government may in near future allow 49% FDI in Insurance. new distribution channels. There is lot of potential in the Indian Insurance Industry. Another major issue is the effects on LIC after the entry of private players in the market. Insurance services play predominant role in the process of financial intermediary. So it offers lot of scope for studying the insurance industry. Also the penetration of insurance in Projects. Right now the insurance industry has great opportunities in a country like India or China which huge population. Rural marketing of insurance. The major issue right now is the hike in FDI (Foreign Direct Investment) limit from 26% to 49% in the insurance sector. There are number of other hot topics like penetration of Health Insurance. new product ranges. Today insurance industry is one of the most growing sectors in India. Dissertation – projectsparadise. The scope of the study of insurance industry of India would be very great as there are ongoing developments in the industry after the opening of the sector.com 8 . it has improved in terms of efficiency. There are many issues. incentive scheme of development officers of LIC etc. Though market share of LIC has been affected.Insurance constitutes one of the major segments of the financial market. which require study.

Thesis.com 9 . The word assurance indicated certainty. fire. we have to start with the basics of insurance. etc. Dissertation – projectsparadise. On the other hand the word insurance was used to denote indemnity type of insurances where the insurance company was liable to pay only in case of the loss damage the property. From 1826.India is very low in both life and non-life segment so there is lot potential to be tapped. The insured event was bound to happen sooner or later under assurance but the event insured against may or may not happen under insurance.3 DIFFERENCE BEETWEN INSURANCE AND ASSURANCE Assurance is older in history and it was used to describe all types of insurances. Before starting the discussion on insurance industry and related issues. the term assurance came to be used only for the risks covered by life insurance and the term insurance was exclusively used to denote the risks covered by marine. So first we understand what is insurance? How the word ‘insurance’ is different from the word ‘assurance’? etc. In life insurance. there is an assurance from the insurance company to make payment under the policy either on the maturity or at earlier death. 1. Projects.

(3) Principle of subrogation This means the insurer has the right to stand in the place of the insured after settlement of claims in so far as the insured’s right of recovery from an alternative source is involved.The principle of “indemnity” applies to “insurance contracts”(non-life) only. In other words. the insured is not entitled to make a profit on his loss. Both the parties should disclose all material information regarding the subject matter of insurance. 1. Thesis. (1) Principle of “Uberrima Fides” or Principle of utmost good faith It means “maximum truth”. The scope of the word. (2) Principle of indemnity This means that if the insured suffers a loss against which the policy has been made. he shall be fully indemnified only to the extent of loss. The insurer before the settlement of the claim may exercise the right. insurance is wider. Dissertation – projectsparadise. the insurer is entitled to recover from a negligent third party any loss payments made to the 10 Projects. In other words.com .4 PRINCIPLES OF INSURANCE An insurance contract is based on some basic principles of insurance.

Dissertation – projectsparadise. Thesis. The concept of ‘Third Party Claims’ is based on the same principle. The purposes of subrogation are to hold the negligent person responsible for the loss and prevent the insured from collecting twice for the same loss. 1.com 11 . (4) Principle of causa proxima The cause of loss must be direct and an insured one in order to claim of compensation. he remains in the same old position.5 HISTORY OF INSURANCE Projects. (5) Principle of insurable interest The assured must have insurance interest in the life or property insured.insured. Insurable interest is that interest which considerably alters the position of the assured in the event of loss taking place and if the event does not take placed.

The early history of insurance in India can be traced back to the Vedas. Life insurance in its modern form came to India from England in 1818. With a view to providing fire insurance facilities. is found in the Rig Veda. The insurance Projects. the name of Life Insurance Corporation of India’s corporate headquarters. Dr. Thesis. The Sanskrit term ‘Yogakshema’ (meaning well being).The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans. Marine insurance companies came into existence by the end of the eighteenth century. Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire office. Dissertation – projectsparadise.com 12 . The Great Fire of London in 1966 caused huge loss of property and life. The concept of insurance as we know today took shape in 1688 at a place called Lloyd’s Coffee House in London where risk bearers used to meet to transact business. The Aryans practiced some form of ‘community insurance’ around 1000 BC. which were later repaid with interest when the goods arrived safely. The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community. These companies were empowered to write fire and life insurance as well as marine. This coffee house became so popular that Lloyd’s became the one of the first modern insurance companies by the end of the eighteenth century.

The Insurance Act. the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business. treated Indian lives as subnormal and charged an extra premium of 15 to 20 per cent. Insurance business flourished and so did scams. The Life Insurance Corporation of India (LIC) was set up in 1956. expenditure and management of these companies. came into existence in 1870 to cover Indian lives at normal rates. This amended insurance Act looked into investments. and 75 provident societies carrying on life insurance business in India. the Bombay Mutual Life Assurance Society.companies. The first Indian insurance company. irregularities and dubious investment practices by scores of companies. Thesis. 1938. As a result the government decided to nationalize the life assurance business in India.6 TIME LINE IN INSURANCE HISTORY (MAJOR LANDMARKS) 1818 British introduced the life insurance to India with the 13 Projects. By the mid. which came into existence between 1818 and 1869. 16 foreign insurers.com . Dissertation – projectsparadise. 1.1950s there were 154 Indian insurers. The nationalization of life insurance was followed by general insurance in 1972.

The Indian Life Assurance Company Act enacted to regulate the life insurance business. 1956 1972 1993 Malhotra committee was constituted under the chairmanship of former RBI chief R. Government took over 245 Indian and foreign insurers and provident societies. N. Nationalization took place. 1870 1912 1938 The Insurance Act was enacted. Thesis. Non-life business nationalized. Bombay Mutual Life Assurance Society is the first India owned life insurer. Dissertation – projectsparadise. 1994 Projects. Malhotra to draw a blue print for insurance sector reforms. in Calcutta.establishment of the Oriental Life Insurance Company .com 14 . 1850 Non life insurance started with Triton Insurance Company. General Insurance Corporation (GIC) came into being. Malhotra committee recommended reentry of private players.

insurers start setting non-life claims in the cashless mode. ICICI Prudential. 2001 2002 Bank allowed to sell insurance plans as TPAs enter the scene. Royal Sundaram was the first non-life private player to sell an insurance policy.7 MEANING OF LIFE INSURANCE There are three parties in a life insurance transaction: the insurer. HDFC were first private players to sell insurance Policies. 2000 IRDA started giving license to private insurers.com 15 . although the owner and Projects. and the owner of the policy (policyholder). Dissertation – projectsparadise. the insured. 1. Thesis.1997 IRDA (Insurance Regulatory and Development Authority) was set up as a regulator of the insurance market in India.

and mortality and expense charges will not reduce the cash value shown in the policy. The primary advantages of whole life are guaranteed death benefits.com 16 . Premiums increase the cash account. and a cash value table included in the policy guaranteed by the company. The policy does not accumulate cash value. Thesis. and not a savings and investment product. Dissertation – projectsparadise. Another important person involved in a life insurance policy is the beneficiary. If you want insurance protection only. fixed and known annual premiums. • Permanent life insurance is life insurance that remains in force until the policy matures. buy a term life insurance policy.the insured are often the same person. unless the owner fails to pay the premium when due. The beneficiary is the person or persons who will receive the policy proceeds upon the death of the insured. • Term life insurance provides for life insurance coverage for a specified term of years for a specified premium. Life insurance may be divided into two basic classes – term and permanent. guaranteed cash values. • Whole life insurance provides for a level premium. A universal life policy includes a cash account. • Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return. Projects.

nearly 4.8 HISTORY OF LIFE INSURANCE Risk protection has been a primary goal of humans and institutions throughout history. insurance was seen as a preventative measure against piracy on the sea. and a surcharge to cover the possibility of loss.500 years ago. Projects. 1. or other cash value policy. or freight. Such contracts contained three elements: a loan on the vessel.org/cis) or your local library for information on the financial soundness of insurance companies.com 17 . These provided the underpinning for marine insurance contracts. Over 5000 years ago. Protecting against risk is what insurance is all about.naic. Canceling these policies after only a few years can more than double your life insurance costs. traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely. universal life. an interest rate. was so prevalent. Check the National Association of Insurance Commissioners website (www. the Code of Hammurabi granted legal status to the practice. In another part of the world.If you want to buy a whole life. ship owners were the insured and lenders were the underwriters. cargo. Piracy. that as a way of spreading the risk. In effect. in China. Dissertation – projectsparadise. plan to hold it for at least 15 years. In 2100 BC. the entire shipment would not be lost. It formalized concepts of “bottomry” referring to vessel bottoms and “respondentia” referring to cargo. Thesis. a number of ships would carry a portion of another ship's cargo so that if one ship was captured. in the ancient land of Babylonia. in fact.

Lloyd's of London. commerce. flood. is derived from the Rig Veda. Lloyd's Coffee Projects. But during the 14th to 16th centuries. Thesis. around 450 A. but aspects of it did continue through the Middle Ages. as well as help survivors monetarily. For instance. particularly with merchant and artisan guilds. The type of insurance we see today owes it's roots to 17th century England. Insurance in India can be traced back to the Vedas. life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688. transportation. yogakshema. and even imprisonment. and insurance would again reemerge. most of the concepts of insurance were abandoned. disability. Modern Insurance Illegal almost everywhere else in Europe. death. the name of Life Insurance Corporation of India's corporate headquarters. And similar to ancient Rome. or as they were known then. early forms of insurance ebbed with the decline of travel and long-distance trade. With Rome's fall..Life insurance came about a little later in ancient Rome. These provided forms of member insurance covering risks like fire. where burial clubs were formed to cover the funeral expenses of its members. and to protect widows and children.D. burial societies were formed in the Buddhist period to help families build houses. theft. During the feudal period. The term suggests that a form of "community insurance" was prevalent around 1000 BC and practiced by the Aryans. Dissertation – projectsparadise.com 18 .

But it wasn't until 80 years later (after 1840).House. that life insurance really took off in a big way.S. on May 22. Insurance moves to America The U. was the location where merchants. The year 1735 saw the birth of the first insurance company in the American colonies in Charleston. Massachusetts became the first state to require companies by law to maintain such reserves. SC. Reacting against such practices. life insurance also appealed strongly to the gambling instincts of England's burgeoning middle class. The Presbyterian Synod of Philadelphia in 1759. And the first life insurance policy for the general public in the United States was issued. Thesis. The Projects. Dissertation – projectsparadise. While serving as a means of risk-avoidance. in fact. that when newspapers published names of prominent people who were seriously ill. 1761. The key to its success was reducing the opposition from religious groups. sponsored the first life insurance corporation in America for the benefit of ministers and their dependents.com 19 . insurance industry was built on the British model. the infamous New York fire drew people's attention to the need to provide for sudden and large losses. bets were placed at Lloyd’s on their anticipated dates of death. Gambling was so rampant. 79 merchant underwriters broke away in 1769 and two years later formed a “New Lloyd’s Coffee House” that became known as the “real Lloyd’s. in Philadelphia. Two years later. ship owners and underwriters met to discuss and transact business deals. In 1835.” Making wagers on people's deaths ceased in 1774 when parliament forbade the practice.

was devised specifically for such situations.great Chicago fire of 1871 further emphasized how fires can cause huge losses in densely populated modern cities. the British government passed the Workmen's Compensation Act. which made it mandatory for a company to insure its employees against industrial accidents. In 1897. providing not just life insurance. Many employers sponsor group insurance policies for their employees.com 20 . which first made its appearance in the 1880s. membersonly insurance. Dissertation – projectsparadise. wherein the risks are spread among several companies. The practice of reinsurance. from a farming country to an Projects. With the creation of the automobile. Even today. such fraternal orders continue to provide insurance coverage to members. Employees contribute a certain percentage of the premium for these policies. while fraternal orders provided low-cost. Thesis. Contributing to that was America's size. public liability insurance. many societies were founded to insure the life and health of their members. gained importance and acceptance? More advancement was made to insurance during the process of industrialization. as do most labor organizations. Final Thoughts Even though the American insurance industry was greatly influenced by Britain. As America moved from a colonial outpost to an independent force. During the 19th century. but sickness and accident benefits and old-age pensions. land diversity and the overwhelming desire to be independent. the US market developed somewhat differently from that of the United Kingdom.

Insurance became more sophisticated. 1. as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive. 3) Death Benefit: The primary feature of a life insurance policy is the death benefit it provides. Permanent policies provide a death benefit that is guaranteed for the life of the insured. 4) Cash Value: - Projects.industrial nation. Dissertation – projectsparadise. the insurance business developed from a small number of companies to a large industry. Thesis. you need to assign the policy in favor of that person. offering new types of coverage and diversified services for an increasingly complex country. The nominee has only the right to receive the policy monies in case of your death within the term of the policy. 2) Assignment: If your intention is that your policy monies should go only to a particular person.9 KEY FEATURES OF LIFE INSURANCE 1) Nomination: When one makes a nomination.com 21 . provided the premiums have been paid and the policy has not been surrendered.

if the policy were surrendered before the insured's death. sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability. This feature allows the policy owner an easily accessible loan in times of need or opportunity. 6) Paid-Up Additions: Dividends paid to a policy owner of a participating policy can be used in numerous ways. called paid-up additions. Thesis. individuals often purchase term life insurance. If one owns a term policy. Either a fixed or variable rate of interest is charged.com 22 . 7) Policy Loans: Some life insurance policies allow a policy owner to apply for a loan against the value of their policy. Dissertation – projectsparadise. 8) Conversion from Term to Permanent: When in need of temporary protection.The cash value of a permanent life insurance policy is accumulated throughout the life of the policy. one of which is toward the purchase of additional coverage. after any applicable surrender charges. 9) Disability Waiver of Premium Projects. It equals the amount a policy owner would receive. 5) Dividends: Many life insurance companies issue life insurance policies that entitle the policy owner to share in the company's divisible surplus.

Life Insurance policies thus decrease the total taxable income of an individual. Thesis. 2) Tax Deduction: Under section 80C of the Income Tax Act of 1961 one can get tax deduction on premiums up to one lakh rupees. It guarantees that coverage will stay in force and continue to grow 1.Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost. Dissertation – projectsparadise.com 23 . Projects.10 BENEFITS OF LIFE INSURANCE 1) Risk cover: Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future.

5) Educational Needs: Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children. Dissertation – projectsparadise. 4) Retirement Planning: What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years.3) Loans: An individual can easily access loans from different financial institutions by pledging his insurance policies.oriented sectors the Industry has contributed immensely to the nation's development.com 24 . Projects.11 ROLE OF LIFE INSURANCE GROWTH OF THE ECONOMY IN THE The Life Insurance Industry has an enviable track record among public sector units. The ventures initiated by the industry in the areas of Mutual Fund. Through investments in the Government sector and socially. Thesis. Moreover the cash value can be used as an additional income in the old age. The industry is recognized as one of the largest financial Institutions in the country. It has a Consistent profit and dividend paying record accompanied by a steady growth in its financial resources. 1.

com 25 . Dissertation – projectsparadise. the reinsurance arrangement are so organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders.Housing Finance has done exceedingly well in recent years. Thesis. To protect the country's foreign exchange reserves. CHAPTER-2 INTRODUCTION TO THE COMPANY Projects.

Reliance Capital is one of India’s leading private sector financial services companies.Anil Dhirubhai Ambani Group. of the Reliance .1 ABOUT RELIANCE LIFE INSURANCE Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd. and ranks among the top 3 private sector financial services and banking companies.com 26 . Thesis. in terms Projects. Dissertation – projectsparadise.2.

This was after obtaining the required regulatory approvals from the Registrar Of Companies and the Insurance Regulatory and Development Authority. Reliance Life Insurance is another steps forward for Reliance Capital Limited to offer need based Life Insurance solutions to individuals and Corporate. life and general insurance. Reliance Capital Limited (RCL) is a Non-Banking Financial Company (NBFC) registered with the Reserve Bank of India under section 45-IA of the Reserve Bank of India Act.of net worth. the financial arm of Reliance – Anil Dhirubhai Ambani Group 27 Projects. Reliance Capital sees immense potential in the rapidly growing financial services sector in India and aims to become a dominant player in this industry and offer fully integrated financial services. stock broking. 2. 2006.2 HISTORY Reliance Capital Limited announced the launch of its life insurance business on February 1. Dissertation – projectsparadise. Thesis. proprietary investments. 1934. Reliance Capital has interests in asset management and mutual funds. private equity and other activities in financial services.com . It was in August 2005 that the ball was set rolling when Reliance Capital Limited.

com 28 . All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact. Dissertation – projectsparadise. The company will issue all policy contracts under the Reliance Life Insurance Company limited name. 2006 January 17: ‘Optimising Mr. and the formal transfer of shares took place in October 2005. 2. Nandgopal participates in a one-day conference on growth opportunities through Distribution Matrix: Anil Dhirubhai Ambani Group (ADAG) announces the acquisition of 100 percent shareholding in AMP Sanmar Life Insurance Projects. Thesis.(ADAG) – announced the requisition of 100% shareholding in AMP Sanmar Life Insurance Company Limited.3 JOURNEY SO FAR… 2005 August: Co Ltd.

Regional Managers and Regional Sales Managers. 18: Strategy meet at the Reliance Management Institute. Nelson Manickam Road. KV Srinivasan and Mr. 17. March 7: The new office at Chennai. with fail-over capability to their Chennai Data Centre Projects. Nandgopal. 4th Floor. Mr. March 6: Shifting to the new premises at Churchgate commences. COO. # 39. at the Trapezium. February 16. inaugurated by their CEO Mr. Amitabh Chaturvedi and Mr. Amitabh Jhunjhunwala. Nandgopal.com 29 . Amongst those who participate are the CEO. February 26: A Puja held at the Churchgate office situated in Express Building. Mumbai. Thesis. Functional Heads. March 1: Churchgate office inaugurated by Mr. First Floor. Mr. 14 ‘E’ Road. February 1: Rliance Life Insurance officially launched.4 ROLE OF INSURANCE IT AT RELIANCE LIFE 1) World Class Data Centre: They plan to establish a Primary Data Centre at Navi Mumbai (Dhirubhai Ambani Knowledge City) which will cater to their company needs across India.‘Emerging Bancassurance’ organized by the Asia Insurance Post at the Taj President. Mumbai. 2. Dissertation – projectsparadise. Sureshbabu also graced the occasion.

Thesis. 2) Inter Office Connectivity: All their Branch / Area and Regional offices will be interconnected to their Data Centre with a 24x7 access to Core Applications like Lotus Mail. 3) Customer Care Centre: They will host a centralized Customer Care Centre at Dhirubhai Ambani Knowledge City at Navi Mumbai. Quality Checking System. A customer Relationship Management Tool (CRM) and Lead Management System (LMS) are in progress. and Agent Management System etc.within the same business day in occurance if an incident or Disaster happens. Under Writing Medical System. Some of the functions included in their portal are Policy Tracking Systems. Life-Asia and Internet Applications. This will enable their associates to work faster and better with high-speed Internet connectivity and also ensure faster Turn Around Time for their customers. which cater services to internal and external queries and complications. 5) R World: 30 Projects. Dissertation – projectsparadise. Corporate News.com . 4) Web Portal: This portal will be an interface between both internal employees and their external users.

com 31 . 6) SMS Alerts: SMS Alerts will be provided to their Sales Managers about the latest happenings like Contests and Campaigns. The Agents/Advisors can use this area to service their existing customers. Policy Dispatch Details. 7) Life and Group Asia: Single Life and Group Life details will be captured and managed by Life and Group Asia. Agents/Advisors and Lead Generators. and Policy Services to their existing customers. Employee Alerts will include Company News and Welcome/Birthday/Anniversary message etc. Thesis. where their Advisors can bring in the prospects and can have discussions across the table and they can create and print quotes. 9) Document Management System: Projects. This Lounge will be equipped with desktops and printers with Internet connectivity. Customer Alerts will include Welcome/Birthday/Anniversary message. Dissertation – projectsparadise. Products. Policy Servicing SMS like Premium Receipt and Renewal Premium reminders etc. A common middleware between these applications will enable Group Life Customers to view their individual Single Life Insurance Plan details taken with Reliance Life Insurance and vice versa. 8) Advisor Lounge: It is a dedicated area for Reliance Life Insurance Agents/Advisors in all the branches across India.Reliance Mobile R-World will provide online information about their Company.

10) Wireless Data Access: This will enable identified Top Sales Managers and Top Advisors to access real time data for both LMS and CRM on the fly through Handheld PDA device. will automate the Expense. The aim of the company is to Think Bigger and Think Better.6 CORE VALUES Reliance Life Insurance Company Limited has some core values which are listed as follows: Projects. which yields a faster Turn around Time to both internal and external users. customer care and employee focus.com 32 .DMS will enable both policy issuance and contract servicing through an automated workflow. 2.5 MISSION The mission of Reliance Life Insurance Company Limited is to be the best in every sphere. 11) SAP – ERP Modules: SAP (Finance and HR Modules). 2. Thesis. Dissertation – projectsparadise. This application will enable them to have a paperless office and thus mitigate the risk of losing vital records/papers.business results. Travel and Leave Management Systems.

responsive services to the caller and promptly address queries. collate feedback and suggestions from the caller. A state-of-the-art customer care centre will provide continuous.1) Result Oriented 2) Performance Driven 3) Customer Focused 4) Learning and Development Oriented 5) Employee Centric 6) Informal and Fun 2. It will be launching additional products aimed at providing unparalleled service to its valued clientele. Dissertation – projectsparadise.com 33 . and a pan India presence with 162 branches in the coming year. 2. who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai.7 FUTURE PLANS Forty-four new branches to be opened across the country in the coming months.8 HEAD – OFFICE Projects. Thesis.

Dissertation – projectsparadise. First Floor. Thesis. They have around 160 branches in the India.Reliance Life Insurance Company Limited. The Trapezium. Nelson Manickam Road.com 34 . And they have planned to open more branches across the country in the coming months.9 BRANCHES They have so many branches and substations in the India. Chennai – 600 029. 2. 39. Projects.

Dissertation – projectsparadise.com 35 . Thesis.CHAPTER – 3 PRODUCT MIX Projects.

Dissertation – projectsparadise.com . Thesis.3.1 TRADITIONAL PLAN:Life insurance products are designed to suit the requirements of customers. Fundamentally the product provide for: Risk cover Investment Health cover 36 Projects.

the premiums are calculated and the customer pays accordingly. Since Projects. and do not wish to save for themselves. Dissertation – projectsparadise.com 37 . to a certain degree. Thesis. It can also be useful to business firms that wish to provide financial security to their business against the sudden loss of partners or valuable manpower. Reliance Life Insurance Company Limited has offered 9 traditional plans to the customers. risk cover is imperative for it to fall under the category of insurance. In order to suggest the right product. it is essential for an agent to understand the requirements of the customer well.In every product. Based on the coverage of the product. which are listed as follows: 1) Reliance Term Plan 2) Reliance Whole Life Plan 3) Reliance Child Plan 4) Reliance Endowment Plan 5) Reliance Special Endowment Plan 6) Reliance Cash Flow Plan 7) Reliance Credit Guardian Plan 8) Reliance Special Credit Guardian Plan Each of the above traditional plans is discussed as follows: 1) Reliance Term plan: This insurance policy is designed for those who only want life cover for the protection of their family.

e) Maturity amount = Sum assured 2) Reliance Whole Life Plan: This insurance policy is designed for people who do not wish to avail of any benefits themselves but wish to create an immediate estate to protect their family by availing of insurance cover on their life at a very low cost. Features: a) It is a whole life insurance policy with profits b) Low cost life cover c) Maturity age is 85 year or 99 years last birthday as chosen d) Maturity amount = Sum assured + Vested bonus e) Tax benefit is available Projects. the premium is very low. this is a high-risk plan with a low premium.com 38 .A. Features: a) Purely a term plan b) Entry age minimum 18 years and maximum 65 year c) Maximum premium paying term is 30 year d) Loan facility N. Hence. Thesis.there is no saving element or bonus provision. Dissertation – projectsparadise.

b) Minimum premium paying term is 5 year and maximum 20 year c) Tax benefit is available d) Maturity amount = Four equal installment of sum insured in last four year plus vested bonus in the last year e) Loan facility is available 4) Reliance Endowment Plan: - Projects. Minimum entry age is 20 year and maximum 60 year a) Minimum sum assured is Rs. or is perhaps planning to go abroad. This is especially true when it comes to paying large sums of money for higher education as and when your son or daughter is studying to become an Engineer. Dissertation – projectsparadise.com 39 . This money is payable in equal installments over the last 4 years of the policy term. 25. a Doctor or specialize in some other field. Features: I.000.3) Reliance Child Plan: This insurance policy is designed for people who wish to save money for a future time when there will be a recurring need for substantial amounts of money. Thesis.

com 40 . Dissertation – projectsparadise. your child’s university education or even a new office for your business . Reliance Endowment Plan also gives you the additional benefit of participating in the company’s profits.by eliminating the burden that a shortage of money creates.your daughter’s wedding. which you will receive at the end of the policy period. In a nutshell this plan will keep you financially prepared for all the special occasions in your life . In the event of your untimely death. your family or your business. It is an inexpensive and easy way to protect you. Thesis.Reliance Life Insurance’s Reliance Endowment Plan is the key to all your financial needs. Reliance Endowment Plan will also assist your loved ones through this difficult time by the financial support that it provides. Features: a) Entry age minimum is 5 year and maximum 65 year b) Maturity age minimum is 18 year and maximum 75 year c) Minimum premium paying term is 5 year and maximum 35 year in case of regular and in case of single 15 year Projects.

5. This plan also participates in the profits. 25.000 or as determined by the minimum premium e) Maximum sum assured is Rs. The unique feature of this policy is that life protection continues for five years after you have stopped the payment of premium. quarterly and monthly (by salary deduction only) g) Loan up to 90% of the surrender value of the policy h) Maturity amount = Guaranteed sum assured + Reversionary bonus 5) Reliance Special Endowment Plan: This insurance policy is designed for people who wish to combine savings with extended security.000 (entry age below 18 years and no limit for entry age 18 and above) f) Premium mode annual. are characteristics of the policy. Thesis. Payment of sum assured at the end of premium paying term and extension of life cover thereafter for the full sum assured for a period of 5 years. half yearly.d) Minimum sum assured is Rs. Features: a) Entry age minimum 12 year and maximum 65 year b) Minimum sum assured is Rs. 25.com 41 . Dissertation – projectsparadise.000 c) Minimum premium paying term is 10 year and maximum 40 year Projects.00.

The money is payable in installments. through regular premium payments.d) Unique feature of this policy is that five year life protection continues after you have stopped the payment of premium e) Tax benefit is available f) Under this policy bonus is compounded yearly g) Loan facility is available h) Maturity amount = Full sum assured before maturity date + Vested bonus at the time of maturity date 6) Reliance Cash Flow Plan: This insurance policy is designed for those who have a recurring need for reinvestment in business or look for short-term investment channels. Features:a) Plan with profits b) Minimum entry age is 15 year and maximum is 63 year Projects. The advantage of the policy is that they need not part with a sizable amount of money at any one time. and renovation of your home or perhaps. Thesis. it can be used to meet any immediate financial crisis in the family like your son's college admission. Alternatively. The first installment is paid at the end of the 4th year and thereafter at the end of every 3rd year. a periodic return of lump sums which become available for reinvestment at higher returns. while providing simultaneously. but create. your daughter's engagement. substantial life cover.com 42 . a holiday abroad. Dissertation – projectsparadise.

two wheelers and four wheelers b) In case of death remaining loan amount paid immediately c) In case of survival no benefit is available d) Premium payment option for single and regular is available e) Premium paying term is 2/3 of loan period and remaining period paid by the company 8) Reliance Special Credit Guardian Plan: Projects. Thesis.c) Maximum premium paying term is 34 year d) Loan facility is not available e) In case of death full sum assured + accrued bonuses up to the date of death is payable immediately f) In case of survival up to maturity date all premium paid g) Rider accident death and critical illness h) Mode of payment is available 7) Reliance Credit Guardian Plan: This insurance policy is designed for those who not only safeguards individuals but also families and businesses from the financial hardship that could arise from unfortunate and unexpected death. Features: a) Loan protection against home. home improvement. Dissertation – projectsparadise.com 43 .

two wheelers and four wheelers b) In case of death remaining loan amount paid immediately c) In case of survival no benefit is available d) Premium payment option for regular and single is available e) Premium payment term is 2/3 of loan period and remaining period paid by the company f) Maturity amount = All the premium paid amount g) Tax benefit is available 3. Thesis. disability or critical illnesses. Projects.This insurance policy is designed for those who not only safeguards individuals but also families and businesses from the financial hardship that could arise from unfortunate and unexpected death. home improvement.com 44 . Dissertation – projectsparadise. Features: a) Loan protection against home.2 UNIT LINKED PLAN A unit-linked policy is a life assurance policy in which the benefits depend on the performance of a portfolio of shares.

Thesis. Reliance Life Insurance Company Limited has also offered the two Unit Linked Plans. The above two ULIP plans are discussed as follows: 1) Reliance Market Return Plan: Reliance Market Return Fund is the unit-linked product that helps you invest in the financial markets in a combination of investment instruments of your Projects. A small part of the contribution is used for providing life cover and the balance is invested in unit.com 45 . As they are linked to the value of shares. which are listed as follows: 1) Reliance Market Return Plan 2) Reliance Golden Years Plan Amongst the above plans the Reliance Market Return Plan is the largest selling plan of the Reliance Life Insurance Company Limited. expenses.) is used to buy units in a unit trust. Legal heirs are entitled to the amount of insurance cover and entitled units in case of death of the insured. etc. Policyholders can surrender the policy at any time and the surrender value is the selling price of the units purchased by the date of cancellation 9less expense). a small investor can benefit from investment in a managed fund without making a large financial commitment. unit linked policies can go up or down in value. In this way. while the balance (after the deduction of costs.Each premium paid by the insured person is split: a part is used to provide life assurance cover. Dissertation – projectsparadise.

At the same time your investment premiums provide you with insurance cover. ii. Capital secure 100% fixed interest securities Balanced minimum 80% fixed interest securities and maximum 20% in equity Equity 100% equity Growth minimum 60% fixed interest securities and maximum 40% in equity f) Loan facility is not available g) One switches every year free and subsequent switches charged 1% of the amount switched Projects. 2500 e) Option of investment fund i. Dissertation – projectsparadise. Thesis. half yearly and monthly Rs. You can enjoy the returns from the markets without the trouble of monitoring and managing your own investment portfolio and keeping track of the market movements. 1000 (for salary deduction only) and Rs. iv. iii.com 46 . quarterly.choice. Reliance Market Return Fund unit-linked insurance plan provides you with a basket of fund options that balances your return and risk exposure while providing life cover at the same time. Features: a) Minimum entry age is 30 days and maximum entry age is 65 year b) Maximum policy term 40 year and minimum policy term 5 year c) Mode of premium as annual. 2500 (standing order/credit card) d) Top up premium minimum Rs.

com 47 . a flexible pension product is available for all individuals who are between the ages of 18 and 65. Thesis. 10. vesting options such as commuting and annuity options. 10.000 2) Reliance Golden Years Plan: Reliance Golden Years Plan…. Dissertation – projectsparadise. Contributions provide Income tax savings as well. Reliance Golden Years Plan. Reliance Golden Years Plan is a flexible package that provides freedom of choice in choosing the type of investment.h) Partial withdrawals per year under regular and single premium options is 2 times i) Lock in period till today is 3 year j) Minimum unit account balance after each withdrawals is Rs.000 and maximum is unlimited c) Mode of premium payment is available d) Pension plan with risk cover and without risk cover e) Choice of investment Projects. Features: a) Entry age minimum is 18 year and maximum 65 year b) Minimum premium amount Rs.. life cover. The Reliance Life Insurance ‘no-worry stay happy’retirementplan.

ii. Thesis. Dissertation – projectsparadise.com 48 . Annuity payable for life Annuity payable for 5/10/15 years certain and thereafter with life Annuity payable for life with return of capital on death of the annuitant CHAPTER – 4 HUMAN RESOURCE MANAGEMENT Projects.i. iii. ii. Capital secure fund – 80% in equity and 20% in government security Balanced fund – 80% in government and 20% in equity f) No loan facility is available g) Tax benefit is available h) Annuity options i.

com 49 . Dissertation – projectsparadise. The process begins when new recruits are sought and ends when their applications are submitted. The result is a pool of applicants from which new employees are selected.1 RECRUITMENT Recruitment is the process of finding and attracting capable applicants for employment.4. Projects. Thesis.

com 50 . or any other approved examination body. 4. the person will become an insurance advisor in the company. it is the process of differentiating between applicants in order to identify these with a greater likelihood of success in a job. the validity the license would be 3 years. The Branch Manager. which includes-. Dissertation – projectsparadise. does the recruitment. After clearing the examination the code will be provided to them and the license will also be given to them. examination.C. Mumbai. In simple words. They must pass the prerecruitment examination. After all these requirements. Thesis. Projects.2 SELECTION Selection is the process of picking individuals (out of the pool of job applications) with requisite qualifications and competence to fill job in the organization.S. The advisors should have at least passed the S. will conduct the process of selection of Sales Manager 1) Personal Interview: The first step of selection of Sales Manager in the Reliance Life Insurance Company Limited is to conduct a personal interview of an applicant by the Branch Manager. who recruits the advisors/agents for selling the products of the company. which is conducted by the Insurance Institute of India.In this company the Sales Manager.

the medical check up should e made to the applicant. the applicant should have to make a list of 40 and then start the business with them. the project 40 interview will be taken by the Branch Manager. In this step. 5) Medical Examination: After that. the negotiation will be provided to the applicant. 3) Interview with Regional Head: After clearing the project 40 interview. Dissertation – projectsparadise. who will check his/her performance. Thesis. Projects.2) Project 40 Interview: After clearing the personal interview. 4) Negotiation: After clearing the interview with Regional Head. 6) Selection: After clearing all the above steps the applicant should be appointed/selected as a Sales Manager in the company. the applicant should be interviewed by the Regional Head.com 51 .

B. Their job profile includes recruitment. Thesis.Requirements of Sales Manager:The Sales following things1. 5.com 52 . computed as follows: Projects. 6. The age of them should be between 25 to 35 years. guiding. The need for training and development is determined by the employee’s performance deficiency. motivating and in turn getting business out of a team.A. They should have good communication skill. They should have at least sales experience of 3 years. Dissertation – projectsparadise.3 TRAINING AND DEVELOPMENT:Training and Development is any attempt to improve current or future employee performance by increasing an employee’s ability to perform through learning usually by changing the employee’s attitude or increasing his/her skills and knowledge. training. They should be an M. Manager should possess the 4. 3. 4. 2. They should have the capability to handle the team.

The communication is provided in the following manner: Projects.Training & Development = Standard Performance – Actual Performance They are providing 100 hours training to their advisors. 4.5 COMMUNICATION Communication is the process through which an individual can exchange their beliefs. who are newly recruited.4 CAREER DEVELOPMENT They are also providing career development plans. 4. Thesis. In simple words. The 100 hours training is to be conducted at Net Bios Computer Academy whereas the product training is to be conducted at NIS SPARTA. things. They are providing an open environment. The NIS SPARTA Institute has more than 150 batches and is trained over 3000 agents for most of the private insurance companies. Dissertation – projectsparadise. who are newly recruited. it is the process of exchanging the information from one person to another.com 53 . and experience to others. which will identify potential and create avenues for growth. They are also providing the product training to their advisors and Sales Managers. information. which enabling free interaction between all levels. This institute is approved by IDRA to train agents/advisors.

Projects. Dissertation – projectsparadise.com 54 . Thesis.

Dissertation – projectsparadise. Thesis.com 55 .BRANCH BRANCH BRANCH REGIONAL REGIONAL REGIONAL CHANNEL HEAD CMO CEO Projects.

associates and their families. Within a branch.com 56 . Projects. 4. 4. which are including sales incentives. Dissertation – projectsparadise.7 SERVICES They are offering following certain services to their employees.Explanations of the diagram:The communication is flow between Branch to Branch. They are providing an aggressive reward and recognition plans. then to Chief Marketing Officer (CMO). 3) They are creating Reliance Life Insurance family. then different Regional Head to Regional Head. it flows between Branch Manager to Sales Managers and Sales Managers to Agents/Advisors. 1) They are providing knowledge sharing and certification practices. which includes employees. 2) They are planned team building and fun events.6 INCENTIVES Incentives are monetary benefits paid to workmen in recognition of their outstanding performance. then Regional Head to Channel Head. Thesis. then to Chief Executive Officer (CEO). and then Branch Head to Regional Head.

In addition to this.com 57 . the Branch Manager should measure the performance of the Sales Managers at every six months and the Sales Manager should measure the performance of the advisors/agents. Thesis. organization and society all benefit. process related and employee development related initiatives. Performance appraisal is a formal. customer focused.8 PERFORMANCE APPRAISAL Performance appraisal is the systematic evaluation of the individual with respect to his/her performance on the job and his/her potential for development. Projects. Dissertation – projectsparadise. 4.4) Reliance Life Insurance in a team building mode and is looking for performance driven. If the performance is best then he/she will be prompted. They are providing a balanced scorecard approach for strategy deployment and performance measurement. achievement oriented and challenge loving performance. which goals and measure financial. structured system of measuring and evaluating an employee’s job related behaviors and outcomes to discover how and why the employee is presently performing on the job and how the employee can perform more effectively in the future so that the employee.

4.10 DEPARTMENT They are providing following areas or departments: 1) Retail Sales 2) Under Writing 3) Actuarial 4) Insurance Operations 5) Customer Service 6) Quality and Processes 7) Human Resources 58 Projects. Dissertation – projectsparadise. Thesis.com .9 ORGANIZATION STRUCTURE CEO CMO Channel Head Regional Head Branch Head SalesCEO Manager Advisors/Agents Customers FORM AND 4.

Dissertation – projectsparadise.com 59 . Thesis.8) Finance CHAPTER – 5 MARKETING DEPARTMENT Projects.

This channel works as follows: Branch Managers Advisors Customers Projects. they had increased buying power. is an agency.com 60 . which Reliance Life Insurance Co. which are as follows: 1) Agency: Independent insurance agents represent a number of companies and can research these companies’ products to find the right combination for their clients. Dissertation – projectsparadise. The one type of distribution channel. Independent shops realized that by pooling production and funding a central support office.5. Although producer groups are in their infancy. their emergence may potentially be realignment in the distribution of financial services. Independent agents & insurance producer groups are growing in prevalence. Thesis.1 DISTRIBUTION CHANNEL Reliance Life Insurance Company Limited is using five types of distribution channel. Ltd is using.

Dissertation – projectsparadise. to sell the policy of the company.2) Bank Assurance: While a lot of bank relationships with insurance companies have been established. Projects. In this channel the advisors using or targeting the bank customers to make a business with them i. followed by demand for corporate trustee services. The interviews revealed that demand is greatest for living trusts among independent advisors. which are for employee benefits. Thesis. Another type of distribution channel is bank assurance. the advisors will sell the products/policy to customers of the small enterprises. life insurance sales have been slower than one would expect he primary bank insurance activities have been the distribution of annuities. Another type of distribution channel is corporate. 3) Corporate:To gain a better understanding of the demand amongst independent advisors for trust services and to gain a better feel for how independent advisors handle trust services.com 61 . This channel is tie up with banks.e. Banks are failing to incorporate successful sales tactics used to sell other financial services like investments. a research was performed with independent advisors across several broker/dealers and custodians. credit life.. This channel is tie up with corporate or small enterprises. Through these small enterprises. and direct marketing insurance.

5) Web World:Direct sales of life insurance are growing rapidly. Dissertation – projectsparadise. Insurance companies view full-service brokers as a potentially new distribution channel as well. The number of non-bank trust companies has increased in recent years as independent trust companies have emerged and more broker/dealers are integrated services. Projects. primarily at the expense of the banks. but many of the traditional full-serve players seem to be letting it go. In this channel. This channel is tie up with customer database. Another type of distribution channel is rural benefits.4) Rural Benefits:Brokerage firms have gained much of the institutional and personal trust business lost by the banks. consumers are expressing a willingness to deal with a variety of providers on the web. Web sites are starting to pop up offering consumer insurance products especially designed for distribution over the web. the advisors will sell the policy to the target customers. the dealers will sell the policy to the target customers. Another type of distribution channel is web world. These firms have steadily captured assets.com 62 . In this channel. Across all financial services. which are taken from the customer database. are listed in the website. Thesis. This channel works as a dealership.

The Reliance Life Insurance Co. Ltd has made three promotional schemes.2 PROMOTIONAL TARGET SEGMENT PROGRAMMES & Promotional programmes and target segment are related to each other. Dissertation – projectsparadise. Thesis. to sell the more policies. The promotional programmes are made to motivate the advisors/agents and sales managers to do more business i.e..5. which are as follows: 1) Shubh – Arambh:This promotional scheme is detailed as follows: SLAB (WRP) ACHIEVERS REWARD Projects.com 63 .

A.000 75.000 SUPER ACHIEVERS 5. Maruti Swift Lxi GM Aveo 1. This programs consists of 1.00. Thesis.E.000 Login: 1st April to 31st May ‘06 Issuance till 15th June ‘06 Reliance Life T-Shirt Table Top Clock Leather Bag World Space Radio L.G. is Reliance Advisor’s Reward Experience.000 1.19L DVD/VCD/MP3 Player Sony Music System LG Refrigerators GL-233 LG Air Conditioner 1T Sony Digital Camcorder Trip to Dubai 3D/4N Hero Honda Splender Maruti Alto Std.R.000 1.000 20.00.000 50.30.000 7.R.00.50.:The full form of R. Dissertation – projectsparadise.4LS 2) R.00. New Advisor Incentive Program 2.00.00.00.000 75.50.000 STAR ACHIEVERS 50.00.com 64 .000 15.00.000 2.A. Microwave.E.000 3.00.00.000 10.000 1. Board of Advisors Projects.

RARE Club – Loyalty Program The above programs are described as follows 1. Qualification period B.3.R. R.R. Program New Advisor Incentives:Criteria There will be two levels in the New Advisor Incentive program A. Business criteria Projects. R.E.E.com 65 .A.E. Dissertation – projectsparadise. R. Time Period B. Take Off 2.A. Advisor Career Progression 5.A. Program Board of Advisors:Criteria There will be two levels in the Board of Advisors program A. Thesis.R. Annual Discovery Series 4. Parameters 3. Program Discovery Series:Criteria There will be six levels in the Discovery Series program A. Launch Pad B.

R.com . Issuances from 1st Apr ’06 to 15th Apr ‘07 Qualification Criteria 66 Projects. Product Mix C. The qualification criteria will be the same for both the Global and the National Discovery Series D.R.E. Qualification for the Global Discovery Series E. Business (WRP) II. Qualification for the National Discovery Series F. Dissertation – projectsparadise. The top 150 will bb calculated based on WRP (Weighted Recd Premium) 4. Sales Manager 5.E. Persistency III. R.A. Logins from 1st Apr ’06 to 31st Mar ‘07 II.A. The qualification period is I. Program Advisor Career Progression:Advisor Career Progression A. The RARE Club will have 6 different levels B.R. The criteria for entry into each level will be based on I.C. Privilege Club:Levels A. Thesis. Business Associate B.

Although LIC has been dominating the Life Insurance business since past few years the private players have now started to take the momentum. who have login the regular premium of Rs.00. 00.000 will be eligible for the Elite Club Membership. 2.000 Traditional Products 60% 60% 60% 50% 50% 50% Persistency 80% 80% 80% 85% 85% 85% 3) Elite Club Scheme:In this scheme the advisor. Dissertation – projectsparadise. Projects. Thesis.000 5. 5.com 67 .000 10.00.000 25. There is only one public sector company LIC and the rest 14 are private sector.00.000 50.00.000 15.3 COMPARATIVE STUDY Presently there are 15 Life insurance companies in the country.00.Level Topaz Pearl Sapphire Emerald Ruby Diamond WRP (Rs) 1.50.

Thesis.89%. It is a private sector company. Kotak Mahindra OLD Mutual: - Projects. It is a private sector company.87%. Being the first to be established LIC is the forerunner in the Life Insurance sector. Dissertation – projectsparadise. HDFC – Standard: HDFC standard is a 74:26 joint venture between HDFC and Standard Life. The company was registered on 24/11/2000. The market share for FY 200506 was 1.35%. The market share for FY 2005-06 was 2. The company was registered on 23/10/2000. It is a private sector company. ICICI Prudential Life Insurance: ICICI Prudential Life is a 74:26 joint venture between ICICI and Prudential.1) Major Market Players: - Birla Sun Life Insurance Company: Birla Sun Life Insurance Company is a 74:26 joint venture between Birla group and Sun Life Financial. Life Insurance Corporation of India (LIC): Life Insurance Corporation of India is a 100% government held Public Sector Company.com 68 .44%. The market share for FY 2005-06 was 71. The market share for FY 2005-06 was 7. The company was registered on 31/1/2001.

Kotak Mahindra OLD Mutual is a 74:26 joint venture between Kotak Mahindra bank and Old Mutual.79%. The company was registered on 6/8/2001. Aviva Life Insurance India: Aviva Life insurance is a 74:26 joint venture between Aviva and Dabur. The company was registered on 10/1/2001.13%) and ING (26 %). The market share for FY 2005-06 was 1. Thesis.11%. The company was registered on 14/5/2002. It is a private sector company.87%). The market share for FY 2005-06 was 1.com 69 . Dissertation – projectsparadise. The company was registered on 2/8/2001. Enam (9. Pallonji & Co and MetLife. ING Vysya Life insurance: ING Vysya Life Insurance is joint venture between Exide (50%).14%. The market share for FY 2005-06 is 0. The market share for FY 2005-06 was 1. Max New York Life: Max New York Life is a 74:26 joint venture between J & Bank. Gujarat Cements (14. It is a private sector company.23%. Met Life India: - Projects. It is a private sector company. It is a private sector company.

The TATA AIG Group: TATA AIG group is a 74:26 JV between Tata Group and AIG. The market share for FY 2005-06 was 1. SBI Life Insurance Company Ltd: SBI Life Insurance Company is a 74: 26 Joint venture between SBI and Cardiff S. The market share for FY 2005-06 was 7.Met Life India is a 74:26 joint venture between 74:26 JV between J & Bank. Bajaj Allianz Life Insurance Co.It is a private sector company. The company was registered on 3/8/2001.A.56%. It belongs to the private sector. Sahara India Life Insurance Company Ltd. Thesis.40%. The company was registered on 31/3/2001.29%. The market share for FY 2005-06 was 2. Dissertation – projectsparadise. The company was registered on 6/8/2001.: - Projects. It is a private sector company.: Bajaj Allianz Life Insurance Company is a 74: 26 Joint venture between Bajaj Auto limited and Allianz AIG.31%. Pallonji & Co and MetLife. The market share for FY 2005-06 was 0. The company was registered on 12/2/2001.com 70 .

44 7. Thesis.35 2. Dissertation – projectsparadise. Shriram life insurance company Ltd: Shriram Life is a recent entrant into the life insurance sector It is a 74:26 joint venture between the Shriram group through its Shriram Financial Holdings and Sanlam Life Insurance Limited. 2) Market Share: - Sr. South Africa.56 7. No 1 2 3 4 Insurer LIC Bajaj Allianz ICICI Prudential HDFC Standard Market Share (%) 71. The company expects to start operations soon. The Company commenced operations from 30th October 2004.com . The market share for FY 2005-06 was 0.06 %.87 71 Projects.First Wholly Indian Owned Private Life Insurance Company.

29 1. Thesis.com 72 .03 Now let’s depict the market share of these players on diagram Projects.23 1.5 6 7 8 9 10 11 12 13 14 15 SBI Life Birla SunLife Tata AIG Max New York Aviva Kotak Mahindra OLD Mutual ING Vysya Reliance Life MetLife Sahara Life Shriram Life 2.54 0.89 1.11 0.4 0.14 1.31 1.79 0. Dissertation – projectsparadise.06 0.

HDFC Standard comes third.1LIC Market Share(%) 2 B ajaj A llianz 3 ICICI P rudential 4 HDFC Standard 5 SB I Life 6 B irla SunLife 7 Tata A IG 8 M ax New Yo rk 9 A viva 1 Ko tak M ahindra OLD 0 M utual 1 ING Vysya 1 1 Reliance Life 2 1 M etLife 3 1 Sahara Life 4 1 Shriram Life 5 Here we can see from the diagram that LIC is the market leader and it commands the major part of the total life insurance market. Rest of the players has market share below 2%.56% in the total market and it constitutes 40% of the market share among private players. 73 Projects.com . SBI Life insurance Company Limited comes fourth. It has the market share of approximately 7. Dissertation – projectsparadise. Its market share was approximately 98% before 2000 but after the entry of private players it has significantly decreased. Among private players Bajaj Allianz stands first. Thesis. ICICI Prudential is also one of the fastest growing life insurance companies in India.

Dissertation – projectsparadise. Thesis.com 74 .3) Capital Fund: - Capital Fund of Private Companies ( Rs in Crore ) ICICI Prudential Max New York HDFC Standard Bajaj Allianz Tata AIG Birla Sun Life AVIVA OM Kotak Reliance Life SBI Life Met Life ING Vysya 375 250 218 200 183 180 155 153 126 125 110 110 Projects.

com 75 . Thesis. Dissertation – projectsparadise.CHAPTER – 6 RESEARCH METHODOLOGY Projects.

2) To improve our ability to sell a financial product like life insurance. Projects. Dissertation – projectsparadise.1 OBJECTIVES OF STUDY 1) To get some good market exposure by dealing with the prospects face to face.com 76 .6. Thesis.

which are arranged in a logical order. unbiased wording questions. I have taken care in the wording and ordering of questions. Projects. I have also used closed-end questions. I have used simple. Thesis.3) To know the perception of the consumer about life insurance. 6. I have asked personal questions at last so that respondent does not become defensive.2 QUESTIONNAIRE It is most common instrument whether administered in person by phone or online questionnaires are very flexible. Closed end question include all the possible answers and subjects matters choices among them. I have used open-end questions so that customers can write answer in their own words. 5) To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market. direct. Dissertation – projectsparadise. The form of each question is also important.com 77 . 4) To get a deep knowledge of the financial product like insurance. which provide answers that are easier to interpret and tabulate.

up to what amount and since when. I have asked personal questions at last so that they do not become defensive.com 78 . different magazines. Thesis. Primary data: Projects. whether they want to invest. newspapers and libraries.e. 6.3 SAMPLING METHOD AND SAMPLE SIZE Introduction:Any organization whether big or small. Secondary data: Secondary data consist of information that already exists somewhere. I have gathered secondary data and primary data and collected information from the combination of these two data. having been collected for another purpose. Dissertation – projectsparadise. I have tried to know their performance i.Questionnaire of the customer I have made questionnaire consisting seventeen questions to get customer’s view about life insurance. private or public need different types of information are to know its popularity. where thy want to invest. I have gathered secondary data from website of different operators.

Sample size: I have taken sample size of 50 respondents. Because the population is too large so it is difficult to survey. The following are the limitation of this research study.com 79 . I have visited them personally to get data. Dissertation – projectsparadise.I have taken great care while collecting primary data to answer that it is relevant.4 LIMITATIONS I am a human hang. Thesis. 6. current and unbiased. so there is some limitation of the human hangs which is reflected in this research. Projects. I have taken a sample of 50 people. accurate.

2) The opinion expressed by the respondents may be biased. There are some limitations of this study.com 80 . Dissertation – projectsparadise.5 ANALYSIS OF QUESTIONNAIRE Here I have formed a questionnaire to study why people go for life insurance. If I give more time then studies will be more effective. And I tried to give the best results to the research of this report. but there is lack of expertise. I tried hard to come at conclusion. Thesis. as the sample size is too small for total population of Ahmedabad city. 5) Another limitation is that there is lack of time. What is people’s major motive behind investing in life insurance? Do they decide upon their own or they take guidance of an agent? What is their perception about Reliance Life Insurance Company Limited? Projects. 6. 4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study. 3) The attitude of the research might be biased.1) The sample size of 50 might not represent the perception of whole population. But in spite of their limitation I worked with the enthusiasm.

Professionals. I asked the questions to Doctors. Thesis.com 81 .Questions:There are 7 questions in the questionnaire. Q. Dissertation – projectsparadise. Target Population:I had conducted this survey among 50 people.1 What is your main motive behind investing in life insurance? (a) Tax Benefit (b) Savings (c) Risk Cover (d) Return/Yield Projects. 6 questions are close ended and one question is an open ended one. Out of these 7 questions. and the target group was a mix of people from the society. Engineers. and general public. Analysis:I have used pie charts. Advocates. and some other statistical measures to analyze the questions. Professors.

Thesis.com 82 .MOTIVE TAX SAVING RISK COVERAGE RETURN/YIELD TOTAL NO. 20 5 23 2 50 There could be any motive of people behind investing in a life insurance policy. While some people believe that it is a compulsory saving. The main purpose of life insurance is the Risk cover of one’s life. But some people consider different advantages of a life insurance policy. Dissertation – projectsparadise. Some people consider Tax benefit as the main advantage of life insurance. Some believe that life insurance is an investment so they tend to invest in life insurance. Now let’s see what all people say TAX SAVING RISK COVERAGE RETURN/YIELD Projects.

Thesis. Saving motive constitutes very small part of the total sample. As the private players have launched ULIPs. Dissertation – projectsparadise. we can get a different result.2 Rank the above motives according to your preference MOTIVE OF INVESTMENT TAX BENEFIT SAVINGS RISK COVER RETURN/YIELD Preference 1 2 3 4 21 19 8 2 3 11 25 11 24 16 7 3 1 4 10 35 Projects. We founded from the discussion with public and some experts that those people with a low income tend to invest in life insurance to gain tax benefit. If we take a larger sample. The next preferred option is Tax Saving.com 83 . life insurance is for protection first then for Savings and Tax benefits all those things.Here we can see that majority of the people tend to invest in life insurance for the risk coverage. According to a life insurance expert (Vinod Thakkar ). Also the number of those people who wish to invest for return is also increasing. But this is the general conclusion of 50 people. Q. Return comes last. more and more people are turning towards these products so the Investment motive has been gaining command.

Q.3 How do you decide about investing in life insurance? (a) On my own (b) family decision (c) Employer decides (d) as per the guidance of agent This is a very crucial question as most of the people are not much familiar about different life insurance plans offered by different life insurance Pr ef er Projects. This shows that still people consider other financial tools more viable for return and life insurance is for Tax benefit and risk cover.40 35 30 25 20 15 10 5 0 ce 1 2 3 en 4 TAX BENEFIT SAVINGS RISK COVER RETURN/YIELD We can see from the table and the graph that the number one motive of people about investing in life insurance is risk coverage. Thesis. Dissertation – projectsparadise.com 84 . which is the main theme of life insurance followed by Tax benefit. The third position is of saving and fourth is Return.

People tend to invest in life insurance plans to maintain relations though they are not in need of life insurance.com 85 . Dissertation – projectsparadise. Also sometimes it depends upon the convincing power of the agent. Projects.companies so people take help of the life insurance agent and as he guides understanding the needs of the individual. people would invest. 29 7 0 14 50 ON MY OWN FAMILY DECISION EMPLOYER DECIDES AGENT GUIDANCE Here we can see that majority people (58%) decides on their about investing in life insurance. 28% persons decides as per the guidance of the agent. Thesis. Here one hazardous factor is the moral hazard. SOURCE ON MY OWN FAMILY DECISION EMPLOYER DECIDES AGENT GUIDANCE TOTAL NO.

Now let’s find out what people have to say: Type of policy Term Assurance Whole Life Endowment Combined ULIPs TOTAL N0. Dissertation – projectsparadise.com 86 . which are relatively new entrant in the market.4. 14% people invest in life insurance as per the family decision. Thesis. We have already explained all these policies ahead. 9 9 7 19 6 50 Projects. The products range from pure Term Assurance Plans to Unit Linked Insurance Plans. Q.There is no contribution of employers in the decision of one’s investment in life insurance. Which life insurance policy would you prefer to buy? (a) Term Assurance (b) Whole Life (c) Endowment (d) Combination of Whole Life and Endowment (e) Unit Linked This is another crucial question as there are number of products offered by life insurance companies.

Thesis. Q. Projects. and after that period the risk cover continues and the rest of the amount would be paid when the person dies.Term Assurance Whole Life Endowment Combined ULIPs As it is evident from the chart and the table 38% people prefer combination of Whole Life and Endowment product. It gives people double advantage. Dissertation – projectsparadise. It is the main theme of this questionnaire. The person would get some amount at the end of the stipulated period.com 87 . for instance 20 years.5 Would you prefer Reliance Life Insurance or LIC for buying the life insurance policy? (a) Reliance Life Insurance (b) LIC This is the most important question as it reflects the scope of the study.

15 35 50 Reliance Life Insurance LIC As evident from the chart that 30% of people would prefer Reliance Life Insurance while 70% would prefer LIC. Projects. But the ULIP plans are sold more of Reliance life insurance as compared to LIC in today’s environment. Dissertation – projectsparadise. some people have also turned to private life insurers. Now let’s see what people say: Particulars Reliance Life Insurance LIC TOTAL No. Reliance Life Insurance Company Limited is newly launched company.com 88 . So it has fewer customers as compared to LIC. So people had to go to LIC for buying life insurance policy. Thesis.Prior to 2000 LIC was the only player in the life insurance market and it had the total market. But after the entry of private players in 2000.

Thesis.com 89 . Dissertation – projectsparadise.Personal Details: 1) Age (a) 18 to 30 (b) 31 to 50 (c) 51 to 65 Age 18 to 30 31 to 50 51 to 65 TOTAL No. 5 30 15 50 Projects.

60% people are aged between 31 to 50.18 to 30 31 to 50 51 to 65 As evident from the chart that I have taken a sample of 50. Out of which 10% people are aged between 18 to 30. and remaining 30% people are aged between 51 to 65. Projects. Dissertation – projectsparadise. 2) Occupation (a) Service (b) Business (c) Profession (d) Housewife (e) Retired Occupation No.com 90 . Thesis.

3) Income (a) 50.00.00.000 to 1.000 Projects.000 to 5. Thesis. 10% are of housewives and remaining 30% are of retired. Dissertation – projectsparadise. 30% are of business men. 20% are of professions.com 91 .Service Business Profession Housewife Retired TOTAL 5 15 10 5 15 50 Service Business Profession Housewife Retired As the evident from the chart that out of 50 respondents 10% are of service men.00.000 (c) More than 5.00.000 (b) 1.

000 to 1.000 to 1. Dissertation – projectsparadise.000 to 5.00.000 and 30% are earning more than 5. 4) Family members (a) 2 (b) 3 (c) 4 (d) More than 4 Projects.00.000 TOTAL 50. Thesis.00.000 to 5.000 More than 5.000 10 25 15 50 As the evident from the chart out of 50 respondents 20% are earning annually between 50.000 More than 5.00.00.000 1.00.00.000 1. 50.000 to 5.com 92 . 50% are earning between 1.000 to 1.00.00.00.00.00.000.Income (Per Annum) No.000.

Family Members No. 40% have 4 family members and remaining 20% have more than 4 family members. 6. Now let’s make SWOT analysis for reliance Life Insurance Company Limited. which have impact on the survival of any organization. 30% have 3 family members.6 SWOT ANALYSIS SWOT analysis is the analysis of the internal and external factors.com 93 . 2 3 4 More than 4 TOTAL 5 15 20 10 50 2 3 4 More than 4 As the evident from the chart out of 50 respondents 10% have 2 family members. Dissertation – projectsparadise. Thesis. Projects.

4) Strong liquidity from FII was the major reason for the up move. Led to an improvement in market securities. financial stability. 5) Range of products 6) Reliance has a long and strong history of solvency.000 crs worth of securities with RBI by the government. Projects. so people seems it risky. 2) Lack of staff. 3) Private placement of Rs. 10. Thesis.com 94 .☻STRENGTHS: 1) Reliance Life Insurance Company Limited is the part of the Reliance Capital. 2) The brand name is enough to sell the products easily. ▼WEAKNESSES: 1) Newly established company. Dissertation – projectsparadise.

regular and disciplined savings to systematically build up a target fund. 2) Intention of traditional products is to encourage long term. CHAPTER – 7 FINANCE DEPARTMENT Projects. So it has large potential. The life insurance penetration in India is approximately 2. ☼ OPPORTUNITY: 1) There is a vast untapped market in India.3) Lack of advertisement.com 95 . ● THREATS: 1) The main threat is from the other players who have grabbed approximately 15% of the market share. 3) The average insurance premium being collected by the company has been growing exponentially year on year.5%. Dissertation – projectsparadise. the people who used to invest in life insurance for the sole motive of tax benefit may turn to other instruments. so most of the customers are not aware of the Reliance Life Insurance. Thesis. 2) As the government has scrapped the rebate on the life insurance premium.

com 96 . which Reliance Life Insurance Company Limited has offered.FUND PERFORMANCE:- There are four fund options. which are as follows: Projects. Dissertation – projectsparadise. Thesis.

96 97 .1) Capital Secure Fund:This fund is for Reliance Golden Years Plan. and Reliance Market Return Plan.09% 3. Thesis.com % of total assets 38.10% 4.’06) Net Returns during the last 12 months (Apr. Net Returns during last 1 month (Mar.36% 1.’05-Mar. Dissertation – projectsparadise.89% Bank Fixed Deposits Asset Name Total Bank Deposit Gilts 6.69 40.4% of the funds were invested in short-term Government Securities (Gilts) and to meet liquidity requirement higher about 40% of funds are kept in short term bank deposits.75% GOI 2006 Projects.’06) Net Returns during the last 3 months (Jan.60 6.-Mar.75% GOI 2006 11. In line with the objective of protecting the capital against any erosion. 61.75 13. The net return credited to policyholders and the asset composition ratios are given in the boxes below.’06) Net Returns since Inception in Feb’03 (Annualized) 0.68% GOI 2006 11.

40 100. Dissertation – projectsparadise.com 2. Thesis. and Reliance Market Return Plan. All the bonds in the portfolio are top rated.47% 98 . To take advantage of the bullish trend in the equity market.00 Asset Allocation:- Gilts Bank Deposits 2) Balanced Fund:This fund is for Reliance Golden Years Plan. Bank deposits were maintained only for the purpose of liquidity management. the details of the portfolio and the net returns are disclosed below. To reflect their bearish view on the debt market the duration of the fixed income portfolio was kept low. the equity holdings in the fund was maintained as close as possible to the maximum of 20% allowed for the fund. allocation to Gilts was higher than corporate bonds.Total Gilts Total 61. The asset composition. Net Returns during last 1 month (Mar. Within the fixed income portfolio.’06) Projects.

’06) Net Returns since Inception in Feb’03 (Annualized) 4.83% 13.’05-Mar. Thesis. Dissertation – projectsparadise.Net Returns during the last 3 months (Jan.07% 13.00 Equity Corporate Bonds & Debentures Gilts Bank Deposits 3) Growth Fund:- Projects.10% Asset Name Equity Corporate Bonds & Debentures Gilts Bank Deposits Total % of Total Asset 20 22 53 5 100.com 99 .-Mar.’06) Net Returns during the last 12 months (Apr.

To reflect their bearish view on the debt market the duration of the fixed income portfolio was kept low.’06) Net Returns during the last 12 months (Apr. Thesis.-Mar. the equity holdings in the fund was maintained as close as possible to the maximum of 20% allowed for the fund. All the bonds in the portfolio are top rated. Dissertation – projectsparadise. the details of the portfolio and the net returns are disclosed below. The asset composition.90% 21.’06) Net Returns during the last 3 months (Jan.’06) Net Returns since Inception in Feb’03 (Annualized) 4.’05-Mar.99% 24.com 100 .04% Asset Name Equity Corporate Bonds & Debentures Gilts Bank Deposits Total % of Total Asset 9 40 45 6 100. and Reliance Market Return Plan.00 Projects. To take advantage of the bullish trend in the equity market.This fund is for Reliance Golden Years Plan. Net Returns during last 1 month (Mar.60% 7.

18% 20.com 101 . Net Returns during last 1 month (Mar.46% 57. In line with the stated asset allocation pattern and their view of the market. Net returns earned since inception and the full portfolio are disclosed below. the entire corpus of the fund was invested in equities.’06) Net Returns during the last 12 months (Apr.02% 64.Equity Corporate Bonds & Debentures Gilts Bank Deposits 4) Equity Fund:This fund is for Reliance Market Return Plan.’06) Net Returns during the last 3 months (Jan. Dissertation – projectsparadise.-Mar.83% Projects. Thesis.’06) Net Returns since Inception in Feb’03 (Annualized) 11.’05-Mar.

Dissertation – projectsparadise.00 Equity Mutual Fund/Bank Deposits CHAPTER – 8 102 Projects.07 100. Thesis.Asset Name Equity Mutual Fund/Bank Deposits Total % of Total Asset 98.com .93 1.

CONCUSION

After the deep study of insurance sector of India, I can tell that this is the sector, which has most business opportunities perhaps in India.

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Insurance industry is one of the fastest sectors in India. Insurance sector has been growing by 25% to 30% and it is expected to increase by 50% in coming 5 years. After the opening up of the insurance sector, it has become much competitive and insurance awareness among people has increased. As far as the comparison of Reliance Life Insurance and other players is concerned, there are both positive as well as negative impacts on both the sides. For Reliance Life Insurance, the negative aspect is that its market share is low. For private players the negative aspect is that they have to fight with the public sector giant which is established player with a high brand value. But the positive impact is that the life insurance awareness has increased and the business of Reliance Life Insurance has increased.

CHAPTER –

9

BIBLIOGRAPHY AND REFERENCES
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www.reliancelife.com www.indiainfoline.com www.bimaonline.com www.google.com

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Thesis.Life Time Magazine of Reliance Life Insurance Net Bios Computer Academy’s Life Insurance Book Broachers of Reliance Life Insurance CHAPTER – 10 ANNEXURE Projects. Dissertation – projectsparadise.com 106 .

On Life Insurance NAME: ___________________________________________ Q.C.com 107 .M.1 What is your main motive behind investing in life insurance? (a) Tax Benefit (b) Savings (c) Risk Cover Projects.B. Thesis.Questionnaire Survey by student of R.K. Dissertation – projectsparadise.

com 108 . Which life insurance policy would you prefer to buy? (a) Term Assurance (b) Whole Life (c) Endowment (d) Combination of Whole Life and Endowment (e) Unit Linked Q.2 Rank the above motives according to your preference MOTIVE OF INVESTMENT TAX BENEFIT SAVINGS RISK COVER RETURN/YIELD Preference 1 2 3 4 Q.(d) Return/Yield Q.3 How do you decide about investing in life insurance? (a) On my own (b) family decision (c) Employer decides (d) as per the guidance of agent Q.5 Would you prefer Reliance Life Insurance or LIC for buying the life insurance policy? (a) Reliance Life Insurance (b) LIC Projects.4. Dissertation – projectsparadise. Thesis.

com 109 . Dissertation – projectsparadise. Thesis.PERSONAL DETAILS 1) Age (a) 18 to 30 (b) 31 to 50 (c) 51 to 65 2) Occupation (a) Service (b) Business Projects.

(c) Profession (d) Housewife (e) Retired 3) Income (a) 50.000 (c) More than 5.000 4) Family members (a) 2 (b) 3 (c) 4 (d) More than 4 Projects. Thesis.00.000 (b) 1.00.com 110 .000 to 5.00.000 to 1.00. Dissertation – projectsparadise.

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