Project Enthusiasts: Ashwin Gilani (10) Ashish Joshi (17) Jayesh Malekar (23) Yashodhan Naiksatam (26) Purvardh Pal (27) Jaywant Patil (31) Niranjan

Pradhan (33) Sanjay Rabhadia (35) Ashish Salvi (38) Ketan Walwaikar (50) Sanmesh Malvankar (52)

Meaning
x x x

Detailed Study Investigating Arm Marketing Decisions

Monthly Income 40 35 30 25 No. of People 20 15 10 5 0 Below 5000 5000-15000 15000-25000 25000 and above Income (Rs.)

Educational Background 45 40 No. Of People 35 30 25 20 15 10 5 0 10th HSC Graduate Post Others Passed Passed Graduate

Fre ue y o Vis q nc f it Othe rs Qua rly rte Fo htly rtnig Mo nthly We kly e 6 9 13 26 46

Purpose of Visit Othe rs Wa hingMo s tc vie Ge To e r t g the Windo Sho w pping Sho pping 0 10 20 30 40 50 60 70 80

P dcsS opdFr rout hpe o
60 50 40 30 20 10 0 Clothes & Accessories Electronics Groceries Others

Spe ndingAm ount
40 35 30 25 20 15 10 5 0 Below1000 1000-3000 3000-5000 5000 above

Buying Preference

80 70 60 50 40 30 20 10 0 Branded Goods Unbranded Goods

Prices Charged
50 40 30 20 10 0 Reasonable Unreasonable No Comments

Value for Money?

Yes

No

Can't Say

Acessibility 45 40 35 30 25 20 15 10 5 0 Yes No Can't Say

Recommendation

Yes

No

Payment Preference 70 60 50 40 30 20 10 0 Cash Credit

One-stop shop?

60 40 20 0 Yes No Can't Say

Timing Convenience
90 80 70 60 50 40 30 20 10 0 Yes No

E-shopping
60 50 40 30 20 10 0 Yes No

Demographics

80 60 40 20 0 Men Women

Average earning consumers in the age group 25-40 earn between Rs. 5000 – Rs. 25000, comprising mostly of graduates visit a mall maximum times on a weekly basis. The visit is mainly for shopping comprising of clothes and accessories and other items, spend around Rs. 1000 to Rs. 3000, prefer buying branded goods, would not visit a mall if it’s far away from place of residence or work and prefer to pay in cash rather than credit.

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