TELECOM INDUSTRY AIRTEL

Presented By:

Ankita Shukla Ankita Srivastava Devendra Singh Girdhari Lal Prajapati Smita Sinha

Mission We will meet the mobile communication needs of our customers through : Error-free service delivery. Innovative products and services. Cost efficiency.

Values We will always put our customers first. We will always trust and respect each other. We will respect our associates as we respect each other. We will work together through a process of continuous improvement

behind China Mobile and China Unicom.  In India Airtel is No. Bharti Airtel is the 3rd largest in-country mobile operator by subscriber base.  Bharti Airtel formerly known as Bharti Tele-ventures Limited (BTVL) is a JV between Singtel and Bharti Telecom  .COMPANY OVERVIEW Globally. 1 by subscriber base and revenue.

Telephone services & DTH Enterprise services • End-to-end data and enterprise services to the corporate customers through its nationwide fiber optic backbone .The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) Mobile services • Mobile and fixed wireless services Airtel telemedia • Broadband.

Total revenue for Q4 08 is Rs.59 as compare to Rs. 13. TRAI    .i. growth of 2.882 & 2. 6376. 5606.827.e.05.e.635respectively. 254.FIGURES & FACT  Total Wireless subscribers in India In June 09 & July 09 are 102.48 in Q3 08.881 & 1. ARPU for Q4 08 is Rs. i.367.822 respectively.15 for Q3 08.177.861. Total Wire line subscribers in India In June 09 & July 09 are 2.260.74% higher.50 Cr as compare to Rs.40%.

57% 24.90% 15. SERVICES) 1.09% 14.16% 3.94% 0.MARKET SHARE (GSM MOB.33% 7.29% TRAI .72% Bharti Airtel Vodafone Essar BSNL IDEA Aircel Reliance Telecom MTNL Loop Mobile 32.

7 P’S OF AIRTEL .

PRODUCT Airtel Pre-paid  Airtel Post-paid  Blackberry Wireless Handheld  Value Added Services (VAS) The different value added services provided by Airtel are Instant Balance Enquiry  24Hr recharge Facility  Caller line identification  Call divert. Call wait & Call Hold  Multimedia messaging service (MMS)  Airtel Live Portal  SMS based Information Service  .

CONTD       Hello Tunes & Ring Tones Voice Mail Service Easy Post-paid bill collection Gifting of Ring Tones & Hello Tunes GPRS Business Solutions .….

 Flexible pricing mechanism  Controlled by TRAI.  .PRICE Customer based pricing strategies.

g.PLACE It has wide and extensive presence even in the remotest areas  Airtel Customer Care Touch Points  Distributors like E. grocery stores. chemists. Paan shops.  . outlet etc.

PROMOTION Large scale print and video advertising. music services such as ring back tones & many more.  In 2002 Airtel got its Signature tune from A.  . this signature tune is the most downloaded tune in India. Rehman.  Big celebrities like SRK and Sachin are roped in to endorse the product because it .R.  Provides innovations such as Bollywood movie premiers.

RECENTLY LAUNCHED PROMOTIONAL ACTIVITIES .

 Have won 2nd Best employer award in 2004.  One of the best customer support. .  Dedicate and passionate workforce.PEOPLE  Total Employees 25616( Bharti Airtel consolidated) as per Q3 08.

  .  121 is the customer support no. which can be dialed from anywhere in India.PROCESS Process for services is very easy and customer can avail it very easily.

PHYSICAL ENVIRONMENT .

INNOVATION .

Potential entry of global competitor. Possible Expansion in nearest countries. Competition from domestic Players. SWOT Analysis Not having plan like Free local calls and Minutes as their competitors have Losing ground among teens and youth against their competitor like Idea and Virgin. .Largest Operator PAN India presence Having global presence First mover advantage Innovations Strategic alliance Only 41.8% Teledensity in India.

gov.coai.com  www.airtel.in  .in  www.telecomtalk.BIBLIOGRAPHY www.info  www.trai.

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