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Planning for Relationship Marketing

Internal Marketing
Defn: Enabling Promises Meeting the needs of employees so that they can meet the needs of their customers Importance of Marketing : 1. Can reduce the conflict between functional areas of business 2. Helps in building customer focused firm 3. The mission and goals are clearly communicated 4. Facilitate a spirit of innovation within a firm 5. Creates a climate of commitment and result orientation at the management level ,at employs level and enables a conducive environment for cooperation and productivity 6. Can help a firm to have a competitive advantage by adopting differentiation strategy.

Process of Building Customer Relationships