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RGB

255 255 255


CMYK
0 0 0 0
RGB
0 0 0
CMYK
93 88 89 80
RGB
143 54 51
CMYK
47 89 83 16
RGB
226 157 95
CMYK
15 47 65 0
Color Palette
Monochromatic Harmony
Typeface
-Haettenschweiler
Haettenschweiler is a realist sans-serif typeface based on an uppercase metal-
cast type called Schmalfette Grotesk (German for bold condensed sans-serif). The face is
named for Walter Haettenschweiler, who with Armin Haab, published the book Lettera
which uses Schmalfette Grotesk.
Haettenschweiler is often compared with Helvetica Inserat and Impact.
Haettenschweiler has narrower characters than Impact. The uppercase R has a curved
tail similar to that in the Helvetica family. Counters are minimal, contributing to a loss of
legibility in smaller point sizes and in distance reading. The face is installed with
Microsoft Office products and is widely available as shareware. It is used in the
Nottingham Forest logo, with a modified R and a lowercase E at upper-case height. It is
also used on the dollar amounts on the board on the American game show Jeopardy!
since 1984.
The font was used in the artworks of Lady Gaga's singles "Marry The Night" and
"Yo and I" and Lana Del Rey's album artwork of Born To Die.
This font attracts me because it is straignht and standard, which is easy to read
and appropriate to make alphabet list. The automatic bold format catches readers
attention quickly.
My target audience would be people who are interested in musical instrument
and want to know all kinds of instruments in the world. My design also sends a message
to children who are just starting learning alphabets. They may develop interest on
playing musical instrument from the graph.
A/ ko


y
u
/
l Z
|
g

4
4
Musical
Instrument
Accordion
A B
C D E F
G H I J
K L M N
O P Q R
S T U V
W X Y Z
Bassoon
Cello Drum Erhu Flute
Guitar Horn Igil Jinghu
Keyboard Lute Maracas Nadaswaram
Organ Piano Qanun Recorder
Saxophone Trumphet Ukulele Violin
Whistle Xun Yang-chin Zither