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P 2

INTRODUCTION
• Definition
• Marketing Mix Objective
vCustomer oriented.
vValue of money
vConvert potential customer into real
Customer.
i gn gn
s i
d g lness
e
s e
k afu qu
branding
uac ali
p ty

Prod
ition
p e t
m m ing com
sk i

bundle
bundle

psychological

pr
od
n uc
tio t li
tra ne

P
ne
pe
Direct g
a r k e tin
m

P
DIRECT MARKETTING
Mu
ch l t
Direct g an i
ne
a r k e tin l
m

P
MULTI CHANNEL
MARKETTING
Jo
int
ve
e cn
aita
i gl n
Sap
internet
advertisement
po
m psterur
c offenrt e
e
e m
rs
d o
en

Prom
Conclusion
• Sense and respecting.
• It is not hunting. It is gardening.