TABLE OF CONTENT

1.0 Cross-cultural communication………………………………….…..…………………….. 1
1.1 Interdisciplinary Orientation………………………………………….…….……...……....1
1.2 Global Rise ………………………………………………………………..………...…..…2
2.0 The Aspect of Culture …………………………………………………………………… 2
2.1 Aspects of Cross –cultural communication …...………………..…………..……………..5
3.0 The Challenge of Crossing Cultural Boundaries……………………………......................7
4.0 Culture Matters in International Business ……………….……………………………….10
5.0 Guidelines for Cross-Cultural Success …………………………...……………………...12
6.0 Negotiation……………………………………………………..………………………...14
6.1 Negotiation and Communication…………………….......................................................15
7.0 Cross-Cultural Negotiation Process………………...…………………………………....16
8.0 Different negotiation styles………………………………………………………………18
9.0 Cultural factors that influence negotiation…………………………….............................21
10.0 Preparation and strategies for negotiations………………………..................................24
11.0 Conclusion………………………………………………………………………...…….29

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