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The Indian consumer durables industry has witnessed a considerable change in the past couple of years. Changing lifestyle, higher disposable income coupled with greater affordability and a surge in advertising has been instrumental in bringing about a sea change in the consumer behavior pattern. This industry consists of durable goods used for domestic purposes such as televisions, washing machines, refrigerators, microwave ovens, mobile phones etc. The growth in the consumer durables sector has been driven primarily by factors such as the boom in the real estate & housing industry, higher disposable income, emergence of the retail industry in a big way coupled with rising affluence levels of a considerable section of the population. As per a survey conducted by FICCI on the Indian consumer durables industry, a shift in consumer preferences towards higher-end, technologically advanced branded products has been quite discernable. Location of SIP Sony India Pvt. Ltd. # 768, 100ft Road, HAL 2nd Stage, 12th Main, Indiranagar, Bangalore – 560038 SONY “Like No Others”
OBJECTIVES OF THE STUDY:
Different Companies/brands are available in the consumer durable market to customers like Sony, Samsung, LG, Philips, Panasonic etc. Sony is the leading brand name in the consumer durable market. The final decision of transaction is totally depend on the consumer, consumer may have different perception for his satisfaction for particular brand and company has to fulfill consumer’s requirement. Hence the concerned project is undertaken:To analyze the customer’s requirement.
just after World War II. attempted to produce a simple electric rice cooker. has given a totally new dimension to entertainment. but it kicked-off their desire to produce products for everyday life. Leading into its next fifty years. With a presence spanning 36 countries. . Sony stands for innovation. Sony’s vision is to offer people exciting new products and new lifestyles and remains committed to the challenge of creating and realizing these dreams. To know the opinion & suggestions of customers. Visit Sony across the world and discover how a name. To provide the better services & try to built the credibility in the consumer. To find out the strength and weakness of competitors.To study the Competitor’s service attitude of staff member to customers. SONY “Like No Others” 2 INDUSTRY CLASSIFICATION The consumer durables industry can be broadly classified as consumer electronics and consumer appliances. The consumer appliances category can be further segmented as white goods and brown goods. It did not work too well. state of the art technology and superior quality. SONY “Like No Others” 3 Chapter 2 COMPANY PROFILE COMPANY PROFILE In a burnt-out department store in Tokyo in 1946. Sony has not only touched the lives of millions but also has made a difference in their lifestyles. Throughout the world today. running a company then known as Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering). Masaru Ibuka and Akio Morita. synonymous with technology.
to the Trinitron. broadcast. smaller and more innovative than ever thought possible. Sony Corporation now spans a range of industries including audio visual electronics. SONY “Like No Others” 4 Throughout the world today. Handycam. Sony India remains committed towards offering new age technology and digital concepts .Sony has continually made things better. satellite broadcasting and even insurance and finance. Sony has become one of the most recognised brand names in the history of the modern world. Sony Corporation decided to set up a 100% subsidiary called Sony India on 16th January 1995. COMPANY MISSION Sony India focused towards making a difference in the lifestyles in the Indian market and open up new vistas of entertainment in the country. Betacam. telecommunications.In 1958. Ibuka and Morita strove to develop exciting products to fulfill people dreams. From the outset. Leading into its next fifty years. or the walkman. Whether it was the television. information technology. a Sony always remained a must in the wish list of any Indian. the Compact Disc and the floppy disc . state of the art technology and superior quality. entertainment. Sony’s vision is to offer people exciting new products and new lifestyles and remains committed to the challenge of creating and realizing these dreams. Sony stands for innovation. the company name was changed to Sony Corporation and since then. Walkman. Sony in India Sony is not new to India. returning home from abroad This love for the brand culminated in a new relationship when inspired by a reform friendly Indian business environment. From its first transistor radio in 1955.
Experience the Real Entertainment Feel true picture. Their consistent commitment towards service has brought the company quite closer to the Indian customer. memory and system integration. SONY “Like No Others” 5 Chapter3 PRODUCT PROFILE PRODUCT PROFILE Basic Consumer Durables: Flaunt your Cyber-shot Make heads turn with the smart Sony Cyber-shot. specializing in digital appliances and media. 6 Chapter 4 THE OTHER MARKET PLAYERS COMPETITOR’S PROFILE The Korean company Samsung has grown to become one the world’s leading electronic companies. Today Samsung’s innovative & top quality products & processes are world recognized. With chic colours to choose from. and . Dress up with VAIO CS VAIO CS is an extraordinary blend of elegance.while working hand in hand with the Indian industry to produce and sell excellence. fun and high performance with its irrestible colour range and mystic features. this trendy camera lets you capture your special moments in style. The digital age has brought revolutionary change – and opportunity – to global business. pure sound & smooth action with Sony BRAVIA LCD TV. semiconductors.
applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global. Looking forward. Its commitment to being the world's best has won the No. see every challenge as an opportunity and believe that it is perfectly positioned as one of the world's recognized leaders in the digital technology industry.1 global market share for 13 products. as well as producing best-in-class LCDs. monitors and CDMA mobile phones. better life. 8 . custom semiconductors. competitive products. DRAM and SRAM. Samsung. including flash memory and non-memory. digital appliances. TFT-LCDs. including semiconductors. and more. mobile phones. and constant innovation.Samsung has responded with advanced technology. 7 The history of LG Electronics has always been surrounded by the company's desire to create a happier. LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs. LG Electronics has unveiled many new products. and making historic advances in research and development of its overall semiconductor line.