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ATHARVA INSTITUTE OF MANAGEMENT STUDIES

SUBJECT - RESEARCH METHODOLOGY

TOPIC: TO RELAUNCH AAKASH TABLET

PROFESSOR GUIDE:
Mrs. KINNARIE SINGH

BY

No. 1. 2. 3. 4.

Name NIKHIL AGWANE NIKHIL BUDHKAR ADITYA CHAPHEKAR VARUN MAINI

Roll no. 02 13 14 52

.Problem statement To Relaunch Aakash Tablets with new marketing strategies in India.

. To study the problems in marketing strategies. 2. To study the marketing strategies of Aakash tablets. To relaunch Aakash tablets with new Marketing Strategies. 3.RESEARCH OBJECTIVE: 1.

“Aam aadmi ka IPad”. faulty shipped devices and more. has been embroiled in controversy right from the word go. a gigantic number of pre-order (over 3 million.INTRODUCTION: Aakash. Originally named as “Sakshat” it was named at bringing India’s masses at information highway. Though Government tried to re . which they haven't yet managed to deliver). Aakash was a reality that was living India’s $35 laptop dream.e. Though it failed because of its faulty configurations and false pretends of producing something better in low cost. The original Aakash had a lot of things to worry about – a slew of outdated specs. .launch Aaakash 2 i. Ubislate 7 they have tried and captured a few eyes to actually maintain a reputation they had lost because of the failure of Aakash 1. Everyone sang praises until the first batch of tablets reached the students. “World’s cheapest tablet”. Hence we’re trying to re – launch Aaakash 2 with a new and better marketing and promotion strategy that will indeed be a turning point for HRD ministry to actually think about and give away tablets for free to increase their Vote Banks. It was mainly promoted as “Students Fully Loaded Tablet”. Government of India’s ambitious project to provide low cost tablets to the students of our country.