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# Alpha Zoological Park

Production & Operations Case

so do costs of animal maintenance  Target – to annually attract 40% of the city’s community to visit the zoo  Though target was never achieved. 50% are children and 15% are Group visitors  No advertising budget  Promotional activities include Public Service announcements. public television series and local press coverage . the zoo is now famous as an innovative community resource  35% of all visitors are Adults.Alpha Zoological Park – a Background  Alpha Children’s Zoo is being managed privately by a contractor  Contractor’s efforts have worked substantially in achieving record-high attendance levels  Attendance depends largely on weather.

Past Sales of Alpha Zoological Park Visitors Ticket Fares Revenue Total Adults Children Group Adult Child Group Adult Child Group Total 117874 41256 58937 17681 4 2.25 63853 22349 31927 9578 1.25 53353 18674 26677 8003 1.5 100321.5 61458.25 7163 4789 237428 121767 62257.5 23945.5 61417 21496 30709 9213 1.5 20064 95504 33426 47752 14326 2 1 0.5 52020.5 0.5 0.5 0.5 1.5 28011 165024 147342.5 1 94817.75 0.75 4606.5 133762 46817 66881 20064 2.75 4727.5 338888 47752 33523.75 0.5 0.5 133197 126854 28542 288593 108363 37927 54182 16254 2.5 26521.5 1.5 33093 23637.75 20007.5 66852 63034 22062 31517 9455 1.75 4001.5 1 117042.25 .5 1.5 81273 16254 192344.5 125363 43877 62682 18804 3 2 1 131631 125364 18804 275799 126853 44399 63427 19028 3 2 1.75 0.5 32244 23031.75 0.5 59882.

Predicting future attendance using Quantitative Prediction methods  Weighted Moving Average method  Year 1999: [(3*117874)+(2*125363)+(1*126853)]/6 = 121866  Year 2000: [(3*121866)+(2*117874)+(1*125363)]/6 = 121118  The corresponding revenues would be \$350365 in 1999 and \$348214 in 2000 .

4 2000 122425 171395 153031.63 351971.9 .93 343887.3 27545.2 149516.3 26912.• Moving Average method – Year 1999: [117874+125363+126853+108363]/4 = 119613 – Year 2000: [119613+117874+125363+126853]/4 = 122425 • The corresponding revenues would be \$343887 in 1999 and \$35172 in 2000 Revenues Year Visitors Adult Children Group Total 1995 108363 1996 126853 1997 125363 1998 117874 1999 119613 167458.