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Bn hng - Khng phi ai cng bit

c H Marketing Vietnam

Nu mun con mnh tr thnh mt trong 400 t ph giu nht nc M th bn s hun luyn v dy d n nh th no? Quyn sch Little Red Book of Selling, vi bn ting Vit c tn Bn hng Khng phi ai cng bit, l mt trong nhng quyn sch m tp ch Forbes (thng 10.2008) khuyn bn nn mua nu mun thc hin hoi bo ny. Tn sch: Bn hng - Khng phi ai cng bit (Little Red Book of Selling) Tc gi: Jeffrey Gitomer Nh xut bn: NXB Lao ng - X hi Bn quyn: Cng ty sch Alpha - AlphaBooks Gi ba: 59.000VN Mua sm l mt th vui. Mi ngi u thch hoc thm ch l nghin vic tiu tin, sm sa. Vy ti sao bn hng li l vic kh? Bn hng kh n mc m khng nhn vin bn hng no dm t nhn mnh cha tng tht bi trong vic phc v thng . Vn bit n danh ting ca Jeffrey Gitomer t lu, ti mong mun tm c li gii p tha ng t ng v cu hi ny. Thot u, ti hi tht vng vi Gitomer khi lt nhanh cc tiu ca quyn sch. Xa nh tri t, chng c g mi! Vn ch l nhng li khuyn quen thuc: chm ch v kin tr s thnh cng, xy dng mi quan h, chun b k cho cuc hnTh nhng danh bt h truyn. Cng c k tng trang sch, ti cng thy nhng li khuyn ca Gitomer c gi tr, d trong chng c g ao to ba ln, chng c quy trnh kinh doanh honh trng hay bng biu phn tch. Tr con i hc, mun c im cao th phi chm lm bi tp v nh. n gi l ngi vo bn hc, d cho lc tivi ang c phim hay. Chng ta ngy xa i hc cng lm th v lm tt. Th nhng khi ra trng i, thi quen t gic k lut, chun b tt cho mt bui hc ngay t nh b ta b ri u mt. Khi ngi bui sng n c quan lm vic mi pht hin ra l mnh qun mt hm nay c cuc hp t xut hay ha phi hon thnh mt vic g . a phn nhng ngi hay qun ny l nhng ngi khng thnh cng. Ngy lm vic bt u t ti hm trc, y l li khuyn u tin ti hc c t Gitomer, bn cnh nhng cu i loi nh: iu quan trng trong bn hng khng phi l bn bit ai, m l ai bit bn, Gi c khng thnh vn nu ci c gi tr. Cu hi Ti sao vic bn hng li kh trong khi mi ngi u thch mua hng? c Gitomer gii thch l v t ngi hiu ti sao khch hng mua hng. iu ny kh hp l v ti c xem nhiu chng trnh hun luyn ca cc cng ty ln. Tt c u dy rt k v c tnh nng ln li ch ca sn phm, v truyn thng cng ty, v mi trng

x hinhng cha thy gii p tha ng cu hi: Ti sao khch hng mua sn phm ca cng ty?. M cng t nhn vin bn hng no dm cc c hi khch:Ti sao ng Nu bn bn c hng, bn hon mua sn phm ca ti?. Mi ngi thch c thnh nhim v. Nu bn kt c mua hng ch khng mun b bn hng. Ngi bn, bn c c tng lai. bn hng gii phi bit cch lm cho khch hng khao kht mun s hu sn phm hoc dch v Jeffrey Gitomer ca anh ta. Kht khao cng ln, hnh vi mua hng cng nhanh v gi c cng t b n. bn c hng, hy to kht khao. Nhng iu Jeffrey Gitomer khuyn c th khng mi vi bn. Bn bit nn lm g, nhng bn li khng lm. Hy c quyn sch ny tm li ng lc gip bn mnh m, chm ch v kho lo hn trong cng vic. Thnh cng ch l h qu tip theo sau .