OMNITURE SITECATALYST USER TRAINING

Ramkumar K R & Pradeep S V
1 Copyright 2010 2010 Hewlett-Packard Development Company, L.P. © © Copyright Hewlett-Packard Development Company, L.P.

ABOUT DIGITAL MARKETING COE
HOMEPAGE: http://teams7.sharepoint.hp.com/teams/Digital_Marketing_CoE/ BLOG: HTTP://BLOGS.HP.COM/IMWA/

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© Copyright 2010 Hewlett-Packard Development Company, L.P.

ABOUT SPEAKERS

Ramkumar K R
• • •

Pradeep S V
• • •

Experience: 5+ Years Area of expertise: Omniture SiteCatalyst Implementation, Reporting and User Support, SEO, SEM, Web Development Current team: IPG Experience: 9+ Years Area of expertise: Omniture Implementation, SEO, SEM Current team: HP.com – OSTEE

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© Copyright 2010 Hewlett-Packard Development Company, L.P.

Commerce and Path reports – Correlations and Sub-relations – Calculated Metrics – Managing Dashboards – Setting Targets and Calendar Events – Saving and Sharing Reports – Understanding Key Performance Indicators (KPI) 4 © Copyright 2010 Hewlett-Packard Development Company.P. L.KEY TAKEAWAYS – Learn the Fundamentals of SiteCatalyst – Analyzing Traffic. .

ADOBE ONLINE MARKETING SUITE 5 Copyright 2010 2010 Hewlett-Packard Development Company. © © Copyright Hewlett-Packard Development Company.P. L.P. . L.

.P. L.ADOBE SOLUTIONS – Discover – Test & Target – Search Center – Genesis – SiteCatalyst 6 © Copyright 2010 Hewlett-Packard Development Company.

. L.OMNITURE SITECATALYST 7 Copyright 2010 2010 Hewlett-Packard Development Company.P.P. L. © © Copyright Hewlett-Packard Development Company.

. – It's the foundation on which other products of the online marketing suite is built. – It’s a highly customizable javascript based tagging solution.P. L.WHAT IS SITECATALYST? – SiteCatalyst is the web analytics tool from Omniture / Adobe. 8 © Copyright 2010 Hewlett-Packard Development Company.

. (from simple things such as traffic to high level conversion metrics) – Sitecatalyst helps us identify • • • Profitable paths on the website Where users are navigating away Measure critical success metrics 9 © Copyright 2010 Hewlett-Packard Development Company.P.WHY SITECATALYST? – Sitecatalyst does the job of measuring what's happening on your website. L.

. L.P.HOW SITECATALYST COLLECT DATA 10 © Copyright 2010 Hewlett-Packard Development Company.

appVersion.eVar2="" s.zip="" s.campaign="" s.1.purchaseID="" s.server="" s.SITECATALYST CODE <!-.write(s_code)//--></script> <script language="JavaScript" type="text/javascript"><!-if(navigator.if(s_code)document.SiteCatalyst code version: H.prop5="" /* Conversion Variables */ s.prop1="" s.eVar1="" s.net/b/ss/hphqglobal/1/H.prop3="" s.prop2="" s.1--NS/0" height="1" width="1" border="0" alt="" /></noscript><!--/DO NOT REMOVE/--> <!-.pageType="" s.P.events="" s.omniture. and channel on the next lines.112.pageName="" s.indexOf('MSIE')>=0)document.state="" s.js"></script> <script language="JavaScript" type="text/javascript"><!-/* You may give each page an identifying name. Copyright 1996-2010 Adobe.22. . server. --> 11 © Copyright 2010 Hewlett-Packard Development Company. Inc.eVar4="" s.com --> <script language="JavaScript" type="text/javascript" src="http://INSERT-DOMAIN-AND-PATH-TO-CODE-HERE/s_code.22.prop4="" s.write(unescape('%3C')+'\!-'+'-') //--></script><noscript><img src="http://hp.channel="" s. All Rights Reserved More info available at http://www. L.1.eVar3="" s.t().22.products="" s. */ s.2o7.End SiteCatalyst code version: H.eVar5="" /************* DO NOT ALTER ANYTHING BELOW THIS LINE ! **************/ var s_code=s.

P.WHAT DATA IS BEING COLLECTED? 12 © Copyright 2010 Hewlett-Packard Development Company. . L.

L.METRICS BASICS 13Copyright 2010 2010 Hewlett-Packard Development Company.P. © © Copyright Hewlett-Packard Development Company. .P. L.

Yearly 14 © Copyright 2010 Hewlett-Packard Development Company. . L. Daily.BASIC SITECATALYST METRICS – Page View – Visit – Unique Visitor – Hourly.P. Monthly.

P. L. L. . © © Copyright Hewlett-Packard Development Company.P.SITECATALYST NAVIGATION 15Copyright 2010 2010 Hewlett-Packard Development Company.

L. .P.omniture.com 16 © Copyright 2010 Hewlett-Packard Development Company.omniture.com http://sc.LOGIN SCREEN http://my.

. L.ADOBE ONLINE MARKETING SUITE 17 © Copyright 2010 Hewlett-Packard Development Company.P.

. L.SITECATALYST INTERFACE 18 © Copyright 2010 Hewlett-Packard Development Company.P.

L.SITECATALYST REPORT SUITES 19Copyright 2010 2010 Hewlett-Packard Development Company. © © Copyright Hewlett-Packard Development Company.P.P. L. .

L. . a report suite may be designed to contain data of a particular website.P. 20 © Copyright 2010 Hewlett-Packard Development Company.REPORT SUITE BASICS – What is a Report suite? A report suite is a container for the web analytic data.

ALL HP. L.P. 21 © Copyright 2010 Hewlett-Packard Development Company.COM REPORT SUITES Qn: Which are the report suites which contain data from HP Canada? CA ALL NA HP.com Sites are tracked into this account SG JP CN FR UK ES ALL APJ HP.com Sites are tracked into this account WW Program Sites like consumer esupport. .com Traffic is tracked into this account.com Sites are tracked into this account BR MX AR ALL LA HP. special programs Global Report Suite.com Sites are tracked into this account ALL EMEA HP.HP.

22 .hp. for HP India Home Page? ( http://www.QUICK LEARNING CHECK ON REPORT SUITES Which report suites I can check to get the traffic nos.com/in ) Which report suites I can select to know the traffic for Thailand Ink campaign microsite? ( http://www. L.hp.com/th/ink ) 22 © Copyright 2010 Hewlett-Packard Development Company.P.

A QUICK WAY TO CHECK THE REPORT SUITE Open the URL in the browser Paste “javascript:window.s_account” in the address bar and hit enter 23 You may also use the Omniture Debugger! © Copyright 2010 Hewlett-Packard Development Company. 23 .P. L.

.SELECTING A REPORT SUITE 24 © Copyright 2010 Hewlett-Packard Development Company. L.P.

. L.P.SITECATALYST REPORTS 25Copyright 2010 2010 Hewlett-Packard Development Company. © © Copyright Hewlett-Packard Development Company.P. L.

SITE METRICS 26Copyright 2010 2010 Hewlett-Packard Development Company. .P.P. L. © © Copyright Hewlett-Packard Development Company. L.

L.SITE METRICS – PV. TIME SPENT How many Page Views? How many visits? How many unique visitors How much time spent? 27 © Copyright 2010 Hewlett-Packard Development Company. . UV. V.P.

.PURCHASES What was the Revenue? How Many Orders? How many units? 28 © Copyright 2010 Hewlett-Packard Development Company.SITE METRICS .P. L.

L.P.SITE METRICS .CARTS How many carts? How many cart views? How many cart additions? How many removals? How many checkouts? 29 © Copyright 2010 Hewlett-Packard Development Company. .

P. L.SITE METRICS – CUSTOM EVENTS 30 © Copyright 2010 Hewlett-Packard Development Company. .

. L.REPORT OPTIONS Saving & sharing options Report date range Add metrics Data filter Chart types 31 © Copyright 2010 Hewlett-Packard Development Company.P.

.P.SITE METRICS Let’s take a look at Site Metrics reports! 32 © Copyright 2010 Hewlett-Packard Development Company. L.

.SITE CONTENT 33Copyright 2010 2010 Hewlett-Packard Development Company. L. © © Copyright Hewlett-Packard Development Company. L.P.P.

SITE CONTENT REPORTS 34 © Copyright 2010 Hewlett-Packard Development Company.P. L. .

.SITE CONTENT REPORTS Let’s take a look at the content reports! 35 © Copyright 2010 Hewlett-Packard Development Company.P. L.

QUICK LEARNING CHECK – How many page views. visits and unique visitors did the ‘Notebooks & Tablet PCs’ page of HP India site received in September 2010? – How many unique visitors visited HP India site in June 2010? (Tip: Use calendar feature to select date range. L.P. . add metrics to include the necessary metrics into the report) 36 © Copyright 2010 Hewlett-Packard Development Company.

PATH REPORTS

37Copyright 2010 2010 Hewlett-Packard Development Company, L.P. © © Copyright Hewlett-Packard Development Company, L.P.

PATH REPORTS

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© Copyright 2010 Hewlett-Packard Development Company, L.P.

PATH REPORTS

Let’s try them out!

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© Copyright 2010 Hewlett-Packard Development Company, L.P.

L. .QUICK LEARNING CHECK ON PATHS How many people navigated from HP India home page to the ‘Notebook & Tablet PCs’ page in September 2010? 40 © Copyright 2010 Hewlett-Packard Development Company.P.

. L.41Copyright 2010 2010 Hewlett-Packard Development Company. L.P. © © Copyright Hewlett-Packard Development Company.P.

P. L. . © © Copyright Hewlett-Packard Development Company.P. L.TRAFFIC SOURCES 42Copyright 2010 2010 Hewlett-Packard Development Company.

.P. Facebook. L.TRAFFIC SOURCES – BASICS What are the different sources of traffic for a website? – Typed / Bookmarked – Referred from other websites (links / banners) – Search Engines (Paid / Organic) – Social Media sites (Twitter. Orkut etc) 43 © Copyright 2010 Hewlett-Packard Development Company.

. L.P.TRAFFIC SOURCES How visitors reach our site? 44 © Copyright 2010 Hewlett-Packard Development Company.

QUICK LEARNING CHECK What are the top 10 paid search keywords which drove traffic to HP India website for September 2010? 45 © Copyright 2010 Hewlett-Packard Development Company.P. . L.

© © Copyright Hewlett-Packard Development Company. L.P. .CAMPAIGN REPORTS 46Copyright 2010 2010 Hewlett-Packard Development Company.P. L.

destination content identifier etc. – JumpId constitute information about the traffic source. L. 47 © Copyright 2010 Hewlett-Packard Development Company. .P.JUMP ID BASICS – JumpId is a unique identifier used to identify specific (paid) traffic sources. placement type.

L.CAMPAIGN REPORTS Which external campaigns are effective? How many visits from Email campaigns? Which creative is performing well? 48 © Copyright 2010 Hewlett-Packard Development Company.P. .

.P.CAMPAIGN REPORT Time to have a look at some campaign reports! 49 © Copyright 2010 Hewlett-Packard Development Company. L.

L.P. © © Copyright Hewlett-Packard Development Company.P.PRODUCT REPORTS 50Copyright 2010 2010 Hewlett-Packard Development Company. . L.

P. but how are the conversions? Which products are bringing in revenue? Which products sell together? Which product categories perform well? 51 © Copyright 2010 Hewlett-Packard Development Company. L. .SITECATALYST PRODUCT REPORTS Many product views.

© © Copyright Hewlett-Packard Development Company. L. L.P.VISITOR RETENTION REPORTS 52Copyright 2010 2010 Hewlett-Packard Development Company. .P.

.VISITOR RETENTION After how many days visitors are returning? How many return visits? How many days before first purchase? How many unique customers? 53 © Copyright 2010 Hewlett-Packard Development Company.P. L.

.VISITOR PROFILE REPORTS 54Copyright 2010 2010 Hewlett-Packard Development Company.P.P. L. © © Copyright Hewlett-Packard Development Company. L.

L. .P.VISITOR PROFILE REPORTS What Languages? What Time zones? Which ISP’s? Which Browsers? What screen resolution? ……… 55 © Copyright 2010 Hewlett-Packard Development Company.

P. . L.QUICK LEARNING CHECK – VISITOR PROFILES – Which screen resolutions visitors use while they visit on HP India web pages? – How many percentage of users used Linux operating system while visiting HP India website in September 2010? 56 © Copyright 2010 Hewlett-Packard Development Company.

P.P. L. . © © Copyright Hewlett-Packard Development Company.CUSTOM TRAFFIC REPORTS 57Copyright 2010 2010 Hewlett-Packard Development Company. L.

CUSTOM TRAFFIC REPORTS • Which content types were viewed maximum? • What was the traffic for microsites? • What visitors were looking for (searched for)? • Which market segment received max traffic? 58 © Copyright 2010 Hewlett-Packard Development Company. .P. L.

59 © Copyright 2010 Hewlett-Packard Development Company. L. custom traffic and referrers. site sections. .TRAFFIC CORRELATIONS – Drill down into traffic data by relating one report to other.P. – Find the relationships between page names.

. L..P.CUSTOM TRAFFIC REPORTS AND CORRELATIONS An example. 60 © Copyright 2010 Hewlett-Packard Development Company.

.CUSTOM CONVERSION REPORTS 61Copyright 2010 2010 Hewlett-Packard Development Company.P.P. L. L. © © Copyright Hewlett-Packard Development Company.

CUSTOM CONVERSION REPORTS • What the visitors searched for? What was the revenue outcome? • How many orders from each reseller? 62 © Copyright 2010 Hewlett-Packard Development Company. L. .P.

. 63 © Copyright 2010 Hewlett-Packard Development Company. find the products which are sold to the visitors from a source.P.e find the conversion for a specific Jump Id. i.SUBRELATIONS – Relate a campaign with the conversions. L.

P.P. L. . L.CALCULATED METRICS 64Copyright 2010 2010 Hewlett-Packard Development Company. © © Copyright Hewlett-Packard Development Company.

Revenue per order etc. .P. Page views per visit. 65 © Copyright 2010 Hewlett-Packard Development Company. Eg.CALCULATED METRICS – They are custom metrics you can create from the available sitecatalyst metrics. L.

.P. L.HOW TO ADD A CALCULATED METRIC? Let’s find it out! 66 © Copyright 2010 Hewlett-Packard Development Company.

.SAVING AND SHARING REPORTS 67Copyright 2010 2010 Hewlett-Packard Development Company.P. © © Copyright Hewlett-Packard Development Company. L. L.P.

L. .P.SAVING & SHARING REPORTS Saving & sharing options 68 © Copyright 2010 Hewlett-Packard Development Company.

L.P.DO YOU KNOW? – Recurring reports? You can get them even without getting into SiteCatalyst for the second time! – You can download reports from SiteCatalyst in Excel. and HTML formats. PDF. . Word. CSV. But how? 69 © Copyright 2010 Hewlett-Packard Development Company.

L.P. L. © © Copyright Hewlett-Packard Development Company.DASHBOARDS 70Copyright 2010 2010 Hewlett-Packard Development Company.P. .

– You need not have to open too many reports to know what’s happening on your site! 71 © Copyright 2010 Hewlett-Packard Development Company. .P. L.SITECATALYST DASHBOARDS – Dashboard provides a snapshot of many of your reports at once.

L. .P.HOW TO CREATE A DASHBOARD? Let’s try it out! 72 © Copyright 2010 Hewlett-Packard Development Company.

. L. L.REFERENCES 73Copyright 2010 2010 Hewlett-Packard Development Company. © © Copyright Hewlett-Packard Development Company.P.P.

corp. L.hp.com/helpdesk/ https://h10014.html – HP’s JumpID standards - 74 © Copyright 2010 Hewlett-Packard Development Company.hp.P. .com Analytics http://hpcomadmin. – HP.www1.com/hpweb/metrics/jump_ids.FURTHER READING & HELP RESOURCES – SiteCatalyst knowledge base.

L. © © Copyright Hewlett-Packard Development Company.Q&A 75Copyright 2010 2010 Hewlett-Packard Development Company.P.P. . L.

P.aspx 76 © Copyright 2010 Hewlett-Packard Development Company.com/teams/Digital_Marketing_CoE/Lists/ OmnitureUserTrainingNov10/NewForm. Feedback Link: http://teams7.hp. L. .FEEDBACK Your feedback is very important to us to develop and enhance.sharepoint.

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