PROJECT REPORT

ON

“COMPARATIVE STUDY ON CONSUMER PREFERENCE OF HUL OVER ITC BATHING SOAPS”

Submitted in Partial Fulfillment for the Award of the Degree of Bachelor in Business Administration (Banking & Insurance) 2009-2012

Under the Guidance of: Mrs. Anju Bharti Asstt.profr.

Submitted By: R.Nivetha Devi Enrollment No.:- 04414701809

Maharaja Agrasen Institute Of Management Studies Affiliated to Guru Gobind Singh Indraprastha University, Delhi PSP Area, Plot No.1, Sector 22, Rohini, Delhi 110086

STUDENT UNDERTAKING

This is to certify that I have completed the project titled “Comparative study on consumer preference of HUL over ITC bathing Soaps” under the guidance of “Mrs.Anju Bharti” in the partial fulfillment of the requirement for the award of Degree of Bachelor of Business Administration (Banking & Insurance) at Maharaja Agrasen Institute of Management Studies, Delhi. This is an original piece of work & I have not submitted it earlier elsewhere.

Date: Place: Delhi

Signature: Name: R.Nivetha Devi University Enrollment No.: 04414701809

CERTIFICATE FROM THE GUIDE

This is to certify that the project titled “Comparative study on consumer preference of HUL over ITC bathing Soaps” is an academic work done by “R.Nivetha Devi” submitted in the partial fulfillment of the requirement for the award of the Degree of Bachelor of Business Administration (Banking & Insurance) from Maharaja Agrasen Institute of Management Studies, Delhi, under my guidance and direction.

To the best of my knowledge and belief the data and information presented by her in the project has not been submitted earlier.

Signature Name of the Faculty Guide Designation

: : Mrs.Anju Bharti : Asstt.profr.

ACKNOWLEDGEMENT

I would like to convey my heartfelt thanks to Director “Dr.N.K.Kakkar” and my project guide “Mrs.Anju Bharti” Faculty maims, who always gave valuable suggestion and guidance for completion of project. She helped me to understand and remember important details of the project. My project has been completed because of her guidance.

Name of the Student - R.Nivetha Devi Enrollment No - 04414701809 Batch – BBA (B&I) 2009-2012

EXECUTIVE SUMMARY
This project report is based upon “The comparative study on consumer preference of HUL over ITC bathing soaps”.

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. HUL is a subsidiary of Unilever, one of the world‟s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of €40.5 billion in 2008. Unilever has about 52% shareholding in HUL.

ITC is one of India's foremost private sector companies with a market capitalization of over US $ 33 billion and a turnover of US $ 7 billion. ITC is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by Business World and among India's Most Valuable Companies by Business Today. ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products.

The objective of research is to study which is most preferred bathing soap the HUL or the ITC products, to study in detail the consumer preferences determines the choice at the time of purchasing such as quality, price etc, to analyse the impact of media on the popularity of the soap brand, the level of satisfaction the consumer draws from their choice of soap brands. For achievement of above objective researcher used Primary data- collected by questionnaire i.e close handed type & Secondary data - collected through internet, books & newspaper.

By analysing the data we found that HUL product of lux is highly demanded.

........... 2... Population……………………………………………………....... CONCLUSIONS…………………………......... 4..........………………………..TABLE OF CONTENT 1................................................ FINDINGS AND ANALYSIS…………………………………. INTRODUCTION About the Organization / Company Profile……………..................... Research Design……………………………….... Data Collection …………………...... Instrument for data collection…………………………....................................... SUGGESTIONS...................... 5............ 3.................. RESEARCH METHODOLOGY 1......................………………………......... Research Objectives of the study………………………………………………........ 2. Method of data collection…………………………….................. 6....... LIMITATIONS ……….....  BIBLIOGRAPHY  ANNEXURE .... Research Methodology of the study…………………………….     Sample size………………………………………... Sampling technique…………………………………… 3........................... Page no..

20. Unilever has about 52% shareholding in HUL.1 ORGANISATIONAL PROFILE INTRODUCTION TO HUL Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company. Today. Close-up. The company created history when it offered equity to Indian shareholders.like Lifebuoy. touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. Knorr. The company meets every day needs for nutrition. The company‟s Turnover is Rs. Brooke Bond. 239 crores (for the 15 month period – January 1. Pepsodent. in partnership with Fortune magazine and the RBL Group. Hindustan Unilever was recently rated among the top four companies globally in the list of “Global Top Companies for Leaders” by a study sponsored by Hewitt Associates. Sunsilk. becoming the first foreign subsidiary company to do so. Surf Excel. 2008 to March 31.5 billion in 2008. Kissan. the company has more than three lakh resident shareholders. It is a mission HUL shares with its parent company. The mission that inspires HUL's more than 15. Annapurna. look good and get more out of life. HUL‟s brands -. was introduced in India. Lux. 2009). HUL is a subsidiary of Unilever. 2007).400 managers. Kwality-Walls . when the first Unilever product. including over 1. is to “add vitality to life". Rin. and personal care. Local manufacturing began in the 1930s with the establishment of subsidiary companies. hygiene. with brands that help people feel good.are . The company was ranked number one in the AsiaPacific region and in India. which holds about 52 % of the equity.000 employees. Clinic. Fair & Lovely.CHAPTER . They merged in 1956 to form Hindustan Lever Limited (The company was renamed Hindustan Unilever Limited on June 25. Heritage HUL‟s heritage dates back to 1888. Unilever. Lakme. Sunlight. one of the world‟s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of €40. Wheel.

HUL is creating micro-enterprise opportunities for rural women. Through Shakti. in India. Shakti also provides health and hygiene education through the Shakti Vani programme. ice cream and culinary products. personal products. it is because of being single-minded in identifying itself with Indian aspirations and needs in every walk of life. It has already touched 120 million people in approximately 50. several of them in backward areas of the country. tea.000 villages and directly reaching to over three million rural consumers. which incorporates latest technology in all its operations.000 suppliers and associates. care for the destitute and HIV-positive.HUL's distribution network covers 6. detergents. nutrition. most recent being the relief and rehabilitation of the people affected by the Tsunami disaster. Doing Well By Doing Good HUL believes that an organization‟s worth is also in the service it renders to the community.household names across the country and span many categories .000 women entrepreneurs in its fold. reduction of greenhouse gases and water footprint.The program now covers 15 states in India and has over 45. HUL also runs a rural health programme. The programme endeavours to induce adoption of hygienic practices among rural Indians and aims to bring down the incidence of diarrhoea. HUL focuses on hygiene.3 million retail outlets including direct reach to over 1 million. HUL has traditionally been a company. The operations involve over 2.soaps. coffee. reaching out to 100. They are manufactured in over 35 factories. thereby improving their livelihood and the standard of living in rural communities. If Hindustan Unilever straddles the Indian corporate world. branded staples. 676 villages across India. Lifebuoy Swasthya Chetana. HUL‟s Project Shakti is a rural initiative that targets small villages populated by less than 5000 individuals. The Hindustan Lever Research Centre (now Hindustan Unilever Research Centre) was set up in 1958. and rural development. HUL has also responded in case of national calamities / adversities and contributes through various welfare measures. enhancement of livelihoods. . It is also involved in education and rehabilitation of special or underprivileged children.

Branded Apparel. Personal Care and Stationery. Each day at ITC. we have a brilliant team of employees and associates. spread across a plethora of businesses. ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part. Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine. dynamic and committed pool of talent. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration "a commitment beyond the market". Packaged Foods & Confectionery. As one of India's most valuable and respected corporations. among India's Most Respected Companies by Business World and among India's Most Valuable Companies by Business Today. ITC ranks among India's `10 Most Valuable (Company) Brands'. And to achieve our goals. Paperboards. a diverse. Information Technology. Packaging. While ITC is an outstanding market leader in its traditional businesses of Cigarettes. Stationery." Life in the Day of ITC More than 26. to harness potential and to constantly strive to overcome even bigger challenges. This is the ITC motto. Agri-Business. To nurture leaders. Personal Care. in a study conducted by Brand Finance and published by the Economic Times. Hotels. ITC is rated among the World's Best Big Companies. toils ceaselessly to take the organization further ahead. Branded Apparel. it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery. Paperboards & Specialty Papers. ITC has a diversified presence in Cigarettes. In his own words: "ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value.INTRODUCTION TO ITC ITC is one of India's foremost private sector companies with a market capitalization of over US $ 33 billion and a turnover of US $ 7 billion. Packaging and Agri-Exports. Hotels.000 employees. Safety Matches and other FMCG products. working on so many levels at several vastly different areas of expertise… .

Customer Focus: . quality and satisfaction.We will constantly pursue newer and better processes. Respect for People:-We are result oriented. We will simultaneously respect and value people and uphold humanness and human dignity. services and management practices. Core Values ITC's Core Values are aimed at developing a customer-focused.We are always customer focused and will deliver what the customer needs in terms of value. we are conscious that ITC has been given to us in "trust" by all our stakeholders.As professional managers. products. Innovation: . Nation Orientation:. We acknowledge that every individual brings different perspectives and capabilities to the team and that a strong team is founded on a variety of perspectives.We are aware of our responsibility to generate economic value for the Nation. we will make no compromise in complying with applicable laws and regulations at all levels. We will strive for excellence in whatever we do. The pursuit of excellence. Diversity. do it well and win. . value differences. setting high performance standards for ourselves as individuals and teams. In pursuit of our goals. create and experiment in pursuit of opportunities and achieve leadership through teamwork. We want individuals to dream.We do what is right. Excellence: .Multiplicity. high-performance organization which creates value for all its stakeholders: Trusteeship: . We will actualize stakeholder value and interest on a long term sustainable basis.

SUPERIA . HAMAM. LUX. FIAMA DI WILLS. LIFEBUOY. ESSENZA DI WILLS.e.CONCEPTUAL DISCUSSION “Comparative study on HUL and ITC bathing Soap” i. PEARS. VIVEL.

INTRODUCTION LUX Lux stands for the promise of beauty and glamour as one of India's most trusted personal care brands. creamier lather and moisturizing beauty oils which makes your skin soft and smooth “Skin noticeably softer and perfumed like” The latest addition in the Lux kitty is the all new Lux Festive Glow with Honey for naturally radiant and admired skin. Not to forget Lux International which has Swiss Moisturizers in it! . with milk cream. be it a „Coffee Table Book‟ or „A Lux Couture Show‟ at the Lakme Fashion Week or coming up with a „Chocolate seduction soap‟. The new Lux Strawberry & Cream and Lux Peach and Cream have a stronger fragrance. Lux has always believed in taking up ground-breaking endeavors and has always enjoyed venturing with various brand associations. ubtan extracts & honey.

exuberates a long heritage of purity. even for a baby‟s skin and hence recommended by doctors and pediatricians worldwide. It is so pure that you can actually see through it! Pears launched in India in 1902. . a green variant for oil control and a blue variant for germ protection. With the goodness of glycerine & natural oils. It is so pure that you can actually see through it! Pears is available in three variants .PEARS Pears launched in India in 1902. Pears is gentle enough. exuberates a long heritage of purity and has a pristine quality.the traditional Pure & Gentle variant.

feel safe and secure by meeting their personal care hygiene & health needs” Lifebuoy has journeyed from humble beginnings of being a chunky red bar of soap to an evolved range of general and specialized products across formats. Lifebuoy Swasthya Chetna. an undisputed market leader for 112 years. promoted through its rural hygiene programme. has a compelling vision “to make 5 billion people across the world. which propogates the practice of hand washing with soap to reduce diarrheal deaths. Lifebouy has a strong social mission. offering solutions in the health and hygiene space. .LIFEBUOY Lifebuoy.

Hamam soon drew a large natural following long before it was trendy or fashionable. Hamam can best leverage this due to its heritage and natural ingredient legitimacy to claim purification of the body and spirit. . Only Hamam brings alive ancient time-tested skincare rituals that have been perfected over generations in convenient and contemporary formats. or its purity safety on skin. Hamam was embraced by mothers and doctors alike. Perhaps the only Indian-made natural soap at the time. The three variants of Hamam-Sampoorna Snaan.HAMAM Hamam brings alive the wisdom behind time-less skincare rituals in convenient and contemporary formats Launched in 1931 as a „mild. Hamam Scrub Bath and Abhyanga Snaan embody traditional skincare practices. family soap‟.

Inizio. provides a comprehensive grooming regimen with distinct lines for women (Inizio Femme) and men (Inizio Homme). The range includes a host of bath & body care products that share the same olfactory signature to offer a harmonised fragrance experience.ESSENZA DI WILLS Essenza Di Wills is an exclusive range of fine fragrances and bath & body care products for women and men. . the signature range from Essenza Di Wills. The rich and sensual international fragrances of Essenza Di Wills are all-day offerings created by leading French fragrance houses.

Fiama Di Wills products are targeted at the young. Fiama Di Wills Skinsense bathing Bar is enriched with plant derived extracts and 6 Pro formula that ensures skin loses minimum proteins making it soft. aesthetics and packaging have been developed in collaboration with European specialists. The Fiama Di Wills product portfolio has been developed by scientists at the ITC R&D Centre. The fragrances. radiant. supple. providing gentle and effective care. moisturized. .FIAMA DI WILLS The Fiama Di Wills range combines the goodness of nature and science. leveraging the expertise of International product formulation specialists. even toned and smooth. modern. aware customers who are confident of themselves and seek indulgences that make them feel alive and beautiful.

All products offer a unique value proposition of bringing together ingredients that provide the benefit of Nourishment. Protection and Moisturisation through one product. . It providing the ever discerning consumer complete care.VIVEL This high quality range of are for the upper-mid and mid-market consumer segments. which makes her beautiful and confident.

SUPERIA The products under the Superia brand are made from scientifically developed formulations enriched with natural ingredients that have traditionally been known to be good for the skin. The range offers consumers access to some of the best-in-class products in vibrant attractive packaging. .

Key facts  LUX      The brand name Lux has been derived from Luxury Lux stands amongst India‟s top 10 most trusted brands. with 18. Turnover of €350 million a year globally. Has a consumer base of 140 Million households in India The iconic jingle of Lifebuoy – “tandrusti ki raksha…. ‟09. € 200 million in India. Reader‟s Digest Trusted Brand „08. Awards CNBC Awaaz Consumer Awards „07. The painting later came to be the very first advertising on the brand!  LIFEBUOY      Undisputed Leader in the soaps market of India.4% share. Hong Kong. 9 in 2008 as well)Marketing excellence awards for its recent innovations and activations: .. 4Ps Power Brand Awards „07  PEARS   The story of this popular soap was first created in 1789 by a young man called Andrew Pears. Since Leela Chitnis in 1929. Till date nearly 50 Bollywood heroines have featured in Lux ads. This is from whom it derived its name! The most famous Pears 'face' is 'Bubbles'.” is almost like the health anthem of India and Indians Recent Awards:Voted in the top 10 most trusted brands in India in the “Brand Equity Survey” (came in at No. Bollywood beauties throughout ages have appeared in Lux commercials. The first bar of Lux was made in India and sold for a princely sum of two annas in 1934 Recent Awards: Lux PR campaign(India): Diva Temptation awarded Gold at AME Awards . Brand Equity Most Trusted Brands „08. from an original painting by Sir John Everett Millais in 1866.

This differentiated range of bathing bars enriches the consumers with a delightful bathing experience that they will never get enough of! . this brand personifies a fine balance between Classical and Contemporary. The company has chosen Diana Hayden as the brand ambassador. and a great long-lasting fragrance. for Lifebuoy Swasthya Chetna  HAMAM   Only 400 crore Herbal soap brand in the personal care segment 21. Avocadoes. Deepika Padukone. These bathing bars are dermatologically tested and proven mild and contain the goodness of natural exotic extracts such as Peaches.  FIAMA DI WILLS     Fiama Di Wills range of transparent gel bathing bars was launched in New Delhi by the brand Ambassador. The promotion was low profile and aimed at projecting the brand as an international one. EDW is a classic example of building a premium brand. these Gel Bathing Bars provide a novel proposition with a unique dew drop shape. Uniquely crafted. Sea Weed and lemongrass.o o “Gold” at the Emvies 2008 for best use of media innovation ASIA Pacific CSR Award 2007.  ESSENZA DI WILLS       Essenza Di Wills (EDW) is positioned in the top end of the premium personal care segment. Retailed exclusively at the Wills Lifestyle stores.36% market share in the South Indian state of Tamil Nadu. This brand is clearly aimed at the super rich. transparent look. rich creamy lather.

protects and hydrates the skin thus enhancing the beauty of the skin. Vivel Di Wills . The range offers consumers access to some of the best-in-class products in vibrant attractive packaging. Vivel Di Wills is being promoted using TVC and the message is that the lady is so beautiful that the husband does not notice any other ladies. Vivel Di Wills has been launched even before the brand Fiama Di Wills settled in the market. Superia Soaps enriched with natural ingredients give radiant glowing skin. Vivel Di Wills comes in an attractive carton package with some elegant color scheme. .as the name suggests shares the term ' Di Wills ' with Fiama and Essenza. Actipro -N nourishes. Vivel Di Wills is the ingredient branded Actipro-N which was developed by ITC R & D team.  SUPERIA    The Superia range of soaps has been launched to cater to the large popular market in the personal care category. VIVEL        Vivel Di Wills can be termed as a brand for the middle class and priced well below Fiama Di Wills .

VARIANTS  LUX                      Lux Strawberry & Cream Lux Peach & Cream Lux Festive Glow with Honey Lux Creamy White Lux Purple Lotus & Cream Lux Nature Pure Lux Aqua Sparkle Lux Fresh Splash Lux Wake Me Up Lux Magic Spell Lux White Glamour Lux Velvet Touch Lux Soft Touch Lux Power Me Up Lux Sparkling Beauty Lux Fresh Splash Lux Sandal & Cream Lux Silk Caress Lux Soft Kiss Lux Soft Luxury Lux Silk Nourishment  PEARS    Pears Pure & Gentle Pears Germ Shield Pears Oil Control .

 LIFEBUOY   Lifebuoy SkinGuard Lifebuoy ClearSkin  HAMAM    Hamam Sampoorna Snaan Hamam Scrub Bath Hamam Abhyanga Snaan  ESSENZA DI WILLS   Essenza Di Wills Aqua Essenza Di Wills Mikkel  FIAMA DI WILLS      Fiama Di Wills Sheer Smooth Fiama Di Wills Soft Green Fiama Di Wills Mild Dew Transparent Fiama Di Wills Clear Springs Transparent Fiama Di Wills Aqua Pulse Soap  VIVEL      Vivel Luxury Crème with Olive Butter Vivel Luxury Crème with Shea Butter Vivel Satin Soft Vivel Young Glow Vivel Deo Spirit .

      Vivel with Double Moisturisers Vivel Healthy Glow Vivel Ayurveda Essence Vivel Sandal Glow Vivel Olive Oil Vivel Clear 3 in 1  SUPERIA       Superia Fragrant Flower Superia Soft Sandal Superia Natural Glow Superia Healthy Glow Superia Milky Glow Superia Lemon Fresh .

IMAGES .

 The level of satisfaction the consumer draws from their choice of soap brands.  To study carefully the market segmentation related to demography. the researcher has framed a questionnaire to determine the perception by various consumers about “The comparative study on consumer preference of HUL over ITC bathing soap”.  To analyse the impact of media on the popularity of the soap brand.CHAPTER-2 RESEARCH METHODOLOGY RESEARCH OBJECTIVE OF STUDY  To study which is most preferred bathing soap the HUL or the ITC products. . price etc. social status etc For the achievement of above the stated objective.  To study in detail the consumer preferences determines the choice at the time of purchasing such as quality. number of family members.

The researcher has used descriptive type of research in this study. It is a conceptual structure within which a research is conducted.“Simple Random Sampling” A random sample gives every unit of the population a know and non zero probability of being selected.  SAMPLING TECHNIQUE Probability technique .  SAMPLE SIZE We request to fill the questionnaire to 50 Consumer. it is necessary that the selection of the sample must be free from human judgment.RESEARCH METHODOLOGY OF THE STUDY  RESEARCH DESIGN A research design specifies the methods and procedures for conducting a particular study. . it constitutes the blueprint for the collection. what. The objective of such study is to answer the “who. when. measurement and analysis of data. Since random sampling implies equal probability to every unit in the population. Descriptive studies are undertaken when the researcher is interested in knowing the characteristics of certain groups. where and how” of the subject under investigation.

These are first-hand original data collected by research.  Secondary data .collected by close handed -------------------------questionnaire.These are second-hand readymade data collected by some other agency but not by the researcher. I have used both types of data.collected through---------------------------------internet. INSTRUMENT FOR DATA COLLECTION  Primary . In this study. .  Secondary .DATA COLLECTION METHOD OF DATA COLLECTION  Primary data .

01 95% people use bathing soap of HUL or ITC and only 5% people use bathing soap of HUL and ITC. Do you use Bathing soaps of HUL or ITC Company? a) Yes b) Both yes 5% both 95% 3. .CHAPTER-3 ANALYSIS 1.

.2.02 50% people like perfumed soap. 24% medicinal. Which kind of bath soaps do you like? a) Transparent c) Medicinal b) Glycerine d) Perfumed transparent glycerine 10% 16% 50% medicinal perfumed 24% 3. 16% glycerine & 10% transparent.

3.03 40% people prefer lifebuoy. 10% superia. 2% essenza di wills and remaining 35% preference is not in the list. Which Brand do you prefer? a) Essenza Di Wills c) Lifebuoy e) Not in the list b) Pears d) Superia essenza di wills pears 2% 23% 25% lifebuoy superia not in the list 10% 40% 3. . 25% pears.

If Brand is available in the above Question then what preference is most you? a) Perfume c) Protect your skin e) or other b) Color d) Value for money important to perfume color 10% 22% protect your skin value for money 20% or other 18% 30% 3.4.04 .

lack of awareness lack of availability 2% 20% 18% you find it expensive you don’t like the above brands 60% 3. . 20% don‟t like the product & 18% lack of availability.05 60% said that it is expensive.If Brand is not in the list then because:a) Lack of awareness c) You find it expensive b) Lack of availability d) You don‟t like the above brands.

06 Most of the people use soaps for every bath while 4% people not using soaps for every bath.5. Do you use soaps for every bath/shower? a) Yes b) No yes 4% no 96% 3. .

10% required 1 soaps & 8% required 4 soaps personally for every month. 36% required 2 soaps.6.07 46% required 3 soaps . How many bath soaps do you personally require every month? a) 1 c) 3 b) 2 d) 4 8% 10% 1 2 3 4 36% 46% 3. .

You came to know about bathing soap from a) Radio c) Word by mouth b) TV advertisement d) Point of sale radio tv advertisement 8% 10% 12% word by mouth point of sale 70% 3.08 70% people said that they came to knew about bathing soap through TV advertisement.7. . 12% from radio. 10% word by mouth & 8% point of sale.

then how often did you change brands in the last 6 months? a) Once c) Many times b) Twice once twice 20% 30% many times 50% 3.10 . Do you change from one brand of soap to another? a) Yes b) No yes no 22% 78% 3.8.09 If yes.

9.11 98% people said that their brands easily are available . Is your selected brands easily available to you? a) Yes b) No yes 2% no 98% 3.

10. .12 60% people said that they are not tried new variants of selected bathing soap after viewing advertisement. Have you tried new variants of selected bathing soap after viewing advertisement? a) Yes b) No yes no 40% 60% 3.

13 52% people influenced by the combo pack while 28%by discount offer & 20% by buy one get one free.11. . Which of the offers available influence you the most to purchase? a) Discount offer c) Combo Pack b) Buy one get one free discount offer buy one get one free 28% 52% 20% combo pack 3.

37% from nearby store and 5% from wholesalers.14 Most of the people purchase from retail store. . From where do you usually purchase soap? a) Nearby store c) Wholesaler b) Retail store nearby store retail store 5% wholesaler 37% 58% 3.12.

13.15 80% people usually purchased medium size soap. What is the size of the soap you usually purchase? a) Small c) Large b) Medium small meddium 12% 8% large 80% 3. .

20% every week & remaining 10% occasionally.14. . How frequently you purchase soap? a) Every week c) Occasionally b) Every month every week 10% 20% every month occasionally 70% 3.16 70% people said that they purchase soap every month.

30% on fragrance & 10% on color. .17 60% people preference based on thickness.15. Tick the level of importance according to your preference? a) Color c) Fragrance b) Thickness color 10% 30% thickness fragrance 60% 3.

Does celebrity endorsement prompt you to purchase bathing soap? a) Yes b) No yes no 30% 70% 3.18 Only 30% people said that celebrity prompt them to purchase bathing soap but 70% not.16. .

Essenza Di Wills: Most of the customer is not aware about the Essenza Di Wills soap of ITC Company. as per the researcher survey the researcher found that the demand of the product is very less. And through secondary data. It is associated with the high & middle class group people. Today.     Pears: Pears is always associated with the transparent soap. Vivel soap is highly demanded product of ITC company. the brand is still going strong and offering protection to people of all age groups. Lux has always been associated as the soap used by the stars. Vivel: Vivel has been consider as One of the most well known brands in the world of soaps. Lifebuoy: Recognized as one of the best antiseptic soaps. But there demand is less as compared to above bathing soap. Its price is quiet expensive therefore demand is less in Najafgarh area. And having more demand as among HUL remaining brands bathing soap.   Fiama Di Wills: one of the well known brand of ITC Company. the superia product is most popular for the shampoos.CHAPTER-4 CONCLUSION  Lux: has been consider as One of the most well known brands in the world of soaps. researcher found that this product is highly demanded in the foreign country. Hamam: Hamam has always been considered the soap for the middle class family. .  Superia: Customer is not aware about the superia bathing soap.

it can go for Ayurvedic variant.  ITC company should also focus on low income group. But is a low priced soap whose target customer audience is quite different from lux. This variant can provide the current customer of lux with a blend of both classes.  Bring variations in the ITC product. .CHAPTER-5 SUGGESTION  Due to high demand of Lux. While HUL already has hamam soap in these category.  Today‟s children are tomorrow‟s customer. Therefore it will be a viable decision to launch kid‟s special soap.

So anything X in it has been taken for understanding the concept. Some of them were hesitant to reveal the information. Moreover secondary information has been used.CHAPTER-6 LIMITATION  Due to Big Population therefore no time to cover other area.  Result and conclusion were drawn on the basis of whatever information provided by the consumer. .  The information on internet may not be updated.

 Chhabra.BIBLIOGRAPHY Book: Beri. Watch This Soap Opera in Rural India.3.N Marketing Management.2012/10:00 PM  http://www. 5. Dhanpat Rai & Co.(P)Ltd.itcportal.15. Distributin. page no-116.aspx/17 March.3 & 3. Saumya.in/aboutus/introductiontohul/23 Feb.co. 3. “Pitch”.co.com/default.com/itc-business/fmcg/personal-care-products. The Soap Opera. Sources and Collection of Primary Data & Secondary Data. Research Methodology. Nature & Functions of Marketing.3.3. Aug 18. May 31. Product.2012/10:30 PM . Pricing. “Forbes”.itcportal. 214. G. Promotion.2012/9:00 PM  http://www.2011 Web: http://www. Newspaper: Roy. 3rd edition 2003.aspx/8 March.2012/10:00 PM  http://www. 4th revised edition 2004 .co.2012/11:00 PM  www. page no-1. 2.2009  Srivastava.hul. T.C Marketing Research.3. Delhi.in/20 March.hul. 4.in/brands/personalcarebrands/28 Feb. Pallavi. Tata McGraw Hill Publication.hul.

000-55.000  Above 50.000-30.000-20.000-40.000  30.000  20.000  10. Gender…………………………………………………………………… Occupation……………………………………………………………….000  40.Annexure “QUESTIONNAIRE” Objective:-“Comparative study on HUL and ITC bathing Soap” Name (optional)…………………………………………………………. Family monthly income  Upto 10.000 Age  15-25  25-35  35-45  45-above Family type  Joint  Nuclear .

If Brand is available in the above Question then what preference is most you? a) Perfume c) Protect your skin e) or other b) Color d) Value for money important to If Brand is not in the list then because:a) Lack of awareness c) You find it expensive b) Lack of availability d) You don‟t like the above brands. How many bath soaps do you personally require every month? a) 1 c) 3 b) 2 d) 4 . 5. Do you use soaps for every bath/shower? a) Yes b) No 6. Do you use Bathing soaps of HUL or ITC Company? a) Yes 2. Which kind of bath soaps do you like? a) Transparent c) Medicinal b) Glycerine d) Perfumed b) Both 3. Which Brand do you prefer? a) Essenza Di Wills c) Lifebuoy e) Not in the list b) Pears d) Superia 4.1.

Which of the offers available influence you the most to purchase? a) Discount offer c) Combo Pack b) Buy one get one free 12.7. Have you tried new variants of selected bathing soap after viewing advertisement? a) Yes b) No 11. then how often did you change brands in the last 6 months? a) Once c) Many times b) Twice 9. Do you change from one brand of soap to another? a) Yes b) No If yes. You came to know about bathing soap from a) Radio c) Word by mouth e) Newspaper advertisement b) TV advertisement d) Point of sale 8. Is your selected brands easily available to you? a) Yes b) No 10. From where do you usually purchase soap? a) Nearby store c) Wholesaler b) Retail store .

Tick the level of importance according to your preference? a) Color c) Fragrance b) Thickness 16. What is the size of the soap you usually purchase? a) Small c) Large b) Medium 14.13. Does celebrity endorsement prompt you to purchase bathing soap? a) Yes b) No . How frequently you purchase soap? a) Every week c) Occasionally b) Every month 15.

Sign up to vote on this title
UsefulNot useful

Master Your Semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master Your Semester with a Special Offer from Scribd & The New York Times

Cancel anytime.