Submitted by: Pallavi Chandran Prerna Ingleshwar Abhilasha Saxena Shruthi Suresh Sanya Vivek Rahul Singh Monil Mody

demand will decrease If the price is too low.Importance  If price is too high. costs wouldn't be covered Pricing Decision Making Helps in avoiding losses .

Determinants of Price  Government Policy Market Structure Demand for the product Objective of producer Cost of production Price Demand elasticity .

fixed is not considered  Multi product Pricing: Used in firms producing different products  Pricing of a new Product: 1) Skimming Price 2) Penetration Price .Methods of pricing   Full cost pricing: Price = Average variable Cost + Net Profit Margin + Average Fixed Cost  Marginal Cost Pricing: Marginal cost considered.

Approaches to Pricing           Intuitive Pricing Prestige Pricing Experimental Pricing Initiative Pricing Backward Cost Pricing Odd number and Critical Number Pricing Double number pricing Multiple Pricing Peak Load pricing .

Lavonne .Academy and bakery  Lavonne Academy of Baking Science and Pastry Arts Bakery .

Courses offered  Diploma in patisserie (480 hours/ Rs 1.63.000) Certificate course (190 hours/ Rs 52000) Weekend Course (50 hours/Rs 3000-Rs 6000) Speciality course (Rs 14500-Rs 37000) .

Products & Price  PRODUCT CUPCAKES STANDARD PRICE(Rs) CUTOMISED PRICE(Rs) 80-120 150 ONWARDS CAKES BREAD CHOCOLATES PASTRIES OTHERS 900 60 40 80 40 1500 NA 100 ONWARDS 120 ONWARDS 60 ONWARDS .

Determinants of Price  Demand Competition Objective of Company Cost of raw materials Price Rent and Other setup cost .

Prestige pricing Price skimming Pricing Policy Customise d pricing Intuitive Pricing .

and hence they follow Skimming method of pricing  As they offer premium services and products . offering premium services and products. they are targeting the elite class so the pricing policy is Prestige Pricing  They are yet to identify the major competitors as they are one of the first few with this offering .Conclusion   Lavonne is a new brand.

 THANK YOU .

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