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Careers in Fashion -Final

Careers in Fashion -Final

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Published by Kumar Rahul
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Published by: Kumar Rahul on Mar 04, 2013
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Sections

  • FASHION DESIGNER
  • ACCESSORY DESIGNER
  • FASHION MERCHANDISER
  • FASHION SALES REPRESENTATIVE
  • SHOWROOM SALES REPRESENTATIVES
  • PRODUCT MANAGER
  • CLOTHING PATTERN MAKER
  • PATTERN GRADER
  • FASHION BUYER
  • CO-ORDINATOR
  • RETAIL MERCHANDISER
  • VISUAL MERCHANDISER
  • RETAIL STORE MANAGER
  • BOUTIQUE OWNER
  • FASHION WRITER
  • FASHION STYLIST
  • FASHION PUBLIC RELATIONS SPECIALIST
  • FASHION EDITOR
  • FASHION IILUSTRATOR
  • GRAPHIC DESIGNER
  • FASHION PHOTOGRAPHER
  • PERSONAL STYLIST
  • FASHION MODEL

Fashion Careers

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• Fashion Design Production Fashion Designer • Fashion Accessory Designer Marketing/Merchandising Fashion Merchandiser Fashion Buyer Fashion Sales Rep Fashion Coordinator Showroom Sales Rep Retail Merchandiser Product Manager Clothing Patternmaker Visual Merchandiser Retail Store Manager Pattern Grader Boutique Owner

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• Fashion Media & Promotions Fashion Writer Fashion Stylist Fashion PR Specialist Fashion Editor Fashion Illustrator Graphic Designer Fashion Photographer

• Other Fashion Careers Costume Designer Personal Stylist Model

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Fashion Design Production
• Fashion and accessory designers use their knowledge of design principles, techniques, and tools to create sketches and models of original garments, shoes, handbags and other fashion accessories. • They often specialize in a particular facet of clothing design, such as men's, women's, children's wear, or lingerie. • While some fashion designers control the entire design and marketing process, others use the services of patternmakers to create original textiles and trimmings, production managers to oversee the actual creation of the fashion line, and fashion merchandisers to introduce and establish the designs in the fashion marketplace.
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More experienced designers may be required to travel to promote their fashion lines. haute couturiers. men. 6. 2. 5 . produce. Fashion designers conceptualize and create new clothing. Apparel Designer Job Description: 1. an example being tailors who produce custom designs for weddings and other special events. kids. such as tshirts. individual designers may work in very specialized areas. shows. or denims. 4. and sales departments to design. especially when deadlines approach for launches. 5.FASHION DESIGNER Alternate Titles: Clothes Designer. marketing. Fashion design is a demanding and unpredictable job with long hours. ready-to-wear product for apparel manufacturers. evening dresses. They analyze fashion trends and work closely with production. and individual clients. Fashion designers usually specialize in a specific line of clothing such as women. and fashion studios. baby outfits. maternity clothes. and promote a finished. In larger fashion houses. sportswear etc. 3. maternity. bridal. or individual jobs. textile and apparel manufacturers. specialty and retail stores. 7. Potential employers include retailers.

Career Path: Design Assistant > Assistant Designer > Associate Designer > Fashion Director • • • • • • • 6 . and color above-average ability for sewing skills.Outlook: • • Demand for fashion designers will remain strong as consumers constantly seek new styles and fashion. which creates more overall demand for clothing and accessories. drawing and sketching skills computer skills (especially with the use of CAD . Expect long hours in the beginning and be prepared for seasonal slowdowns. shape.computer assisted design) knowledge of fashion trends and forecasts knowledge of manufacturing and production process ability to deal with ambiguity and rejection and to handle stress due to deadlines good business and marketing skills. and the population is growing. Personal Characteristics and Skillsability to discriminate between colors and judge fabric quality & a good eye for style.

handbags. etc. to go with clothing. belts. ties. be it men. 7 . and so on. Accessory designers must always stay in touch not only with trends in their own specialties. Accessory designers usually specialize in a specific line of accessories. 3. Handbag Designer. women. Accessory designers conceptualize and create designs for jewelry.ACCESSORY DESIGNER Also called: Jewelry Designer. hats. Shoe Designer. 2. shoes. kids. moms. as well as the customers for whom they design these accessories. brides. etc. in order to react to create pieces that complement the new hot styles in the market. gloves. Job Description: 1. but also within apparel and fabric markets.

Personal Characteristics/Skills – • above average ability for creative expression • technical skill in working with materials required for the chosen specialty (such as metal and semi-precious stones for jewelry designers. etc) • persistence and determination. so most accessory designers work independently. Few staff positions are available. ability to work independently. handle stress due to deadlines Career Path: Design Assistant/ Freelance Accessory Designer > Associate Staff Accessory Designer > Accessory Designs Director 8 .Outlook: • • Accessory design is a highly competitive field that requires a lot of selfmotivation. drawing and sketching skills • knowledge of and ability to react to current fashion trends • knowledge of manufacturing and production process • ability to keep production within a tight budget.

A fashion merchandiser needs to be one of the first in the industry to spot the trend. and have large personnel management responsibilities. Fashion merchandisers on the apparel production side track and analyze market trends.FASHION MERCHANDISER Alternate Titles: Merchandiser. Fashion merchandising professionals on the retail side are responsible for determining store inventory and to price clothes (MPR) 4. 5. 3. 9 . Apparel Merchandiser Job Description: 1. They may also be responsible for tracking profits and losses. Merchandisers are some of the most powerful employees within an apparel company. and previous sales numbers to determine the product direction that the manufacturers will take each season. 2. production costs.

calm under pressure. detail oriented. there are a number of merchandiser positions open • Those who have the business acumen and good fashion judgment to achieve and maintain profitability in their sector could advance high up the executive ladder.Outlook: • Every apparel maker needs at least one fashion merchandiser. As a result. Career Path: Fashion Buyer > Merchandising Assistant > Merchandiser > Merchandising Director 10 . • ability to work with other executives. well-organized. decisive. Personal Characteristics and Skills – • extensive knowledge of the apparel industry and trends • highly analytical with strong math skills • ability to predict and create fashion trends • ability to combine information from market sales and production data with fashion forecasts and translate into smart product-line decisions.

Fashion Sales Representatives sell a manufacturer's garments and accessories to Fashion Buyers from wholesale and retail stores. Sales representatives usually solicit orders from new and prospective customers within a designated geographical area. They listen to their customers concerns about the product. illustrations. 2. and must be able to answer any questions regarding the products.FASHION SALES REPRESENTATIVE Also called: Manufacturer's Representative. 3. They show samples. Apparel Sales Representative Job Description: 1. assist in solving problems the customer may have with the product. This is a position that requires a good deal of travel. and even help the customer sell more of the product by arranging special events like trunk shows and in-store fashion shows featuring their products. 5. 4. sometimes internationally. and catalogs of their manufacturer's product line. 11 .

Personal Characteristics/Skills – • highly competitive • belief in the product and ability to maintain enthusiasm for it • excellent communication skills .both written and oral • establish good relationships with customers • self-motivated with good follow-through skills • ability to deal with rejection and remain upbeat • knowledge of fashion industry trends and manufacturer's competitors. with additional positions available overseas.Outlook: • Good to Excellent. • Higher than average growth within the US is projected in this sector. • Often the key to getting a job is the willingness and flexibility to travel to remote locations. Career Path: Showroom Sales Representative/Assistant > Sales Representative > Sales Manager > Regional Sales Manager > National Sales Manager > VP Sales 12 .

enthusiastic. They must then make sure that the right quantity of the right product reaches their customers' stores at the right time and in saleable condition. knowledge of manufacturing and retail sectors of the fashion industry. Personal Characteristics/Skills . Showroom Representative Job Description: 1. 3. where they meet with visiting Fashion Buyers and show the latest product line.SHOWROOM SALES REPRESENTATIVES Also called: Showroom Salesperson. • Although a showroom sales rep is a fairly competitive position. Showroom sales reps should expect to work additional long hours during the four to six market weeks or fashion weeks each year. college graduates with good communication skills and the right personality have a good chance of being hired. 4. They work at manufacturers and/or designers offices. Career Path: Showroom Sales Assistant > Showroom Sales Representative > Showroom Sales Manager 13 . friendly. good organizational and computer skills. Outlook: • Good to Excellent. Once they convince the Fashion Buyer to purchase the manufacturer's products. advancement is a good possibility. they are responsible for accurately taking the Fashion Buyers order. 2. outgoing. good listener. • With enough experience and some additional education or training. excellent communication and presentation skills.

• As product managers gain extensive experience and knowledge of the manufacturer's operations. well-organized. ability to combine information from market sales and production data with fashion forecasts and translate into smart product-line decisions. Outlook: • Employment is expected to grow 3% to 9% between 2002 and 2012. This is a fairly senior position within a manufacturer's organization. detail oriented. selling and distribution of a manufacturer or designer's products. or product line. 4. design. 2. Product Managers are responsible for overseeing the conceptualization. • Most aspiring product managers must work up to this senior level.highly analytical with strong math skills. Personal Characteristics/Skills . extensive knowledge of the apparel industry and trends. they can be promoted into an executive leadership position. calm under pressure. decisive.PRODUCT MANAGER Also called: Product Development Manager Job Description: 1. usually starting at an analyst or assistant position. Product Managers usually handle a specific product. They are also responsible for overseeing the set-up and implementation of quality assurance protocols for their product. Career Path: Market Analyst > Merchandiser > Product Manager > Director of Product Management 14 . 3. construction. ability to work with other executives.

• As styles become more complicated. pattern makers are vital to the success of a design. Patternmakers use their expertise in body proportions and knowledge of fabric to translate the designer's apparel sketches into its various pattern pieces. Outlook: • Pattern makers are very important to designers and fashion houses. squares.CLOTHING PATTERN MAKER Also called: Pattern Maker. Alternatively Patternmakers may be promoted into Manufacturing/Production Management positions. 3. • There should be opportunities either working for designers. designs. 2. patternmakers often act as liaisons between the design and manufacturing groups.great technical skills with an ability to use drafting tools (calipers. 15 . good communication skills. Clothing patternmakers make full-size paper or fiberboard patterns for clothing. straight and curved rules). Career Path: Fabric Cutter/Grader > Patternmaker > Assistant Designer > Designer. and sketches.computer assisted drawing). Personal Characteristics/Skills . Because of their understanding of the technical aspect of a design. good computer skills (specifically with CAD programs . Apparel Patternmaker. understanding of apparel manufacturing process. manufacturers or as freelancers. Fabric Patternmaker Job Description: 1. expertise with body proportions. ability to visualize the finished garment from a designers drawings. yet the number of people entering the trade has declined. detail oriented.

2. analytical and problem-solving skills. anyone starting as a pattern grader should have opportunities to progress on the road to becoming production managers.Understanding of apparel construction and manufacturing and patternmaking. Pattern graders are responsible for reducing or enlarging a pattern created by a patternmaker order to produce clothes across a range of sizes (S. L. Outlook: • Opportunities for pattern graders are available. especially through turnover or attrition. technical expertise and experience. In general. pattern grading is considered more of a technically oriented career than patternmaking or designing. Career Path: Pattern Grading Assistant > Pattern Grader > Patternmaker > Production Manager 16 . or computer programs in their work.PATTERN GRADER Also called: Grader Job Description: 1. • With the right attitude. Pattern graders may use charts. machinery. M. but may also work for firms that specialize in pattern grading (such as an outsourcing provider). Personal Characteristics/Skills . ability to manage deadlines and multiple projects. ability to do precise manual work. good drafting and math skills. petite). • Pattern graders may work directly for design houses or manufacturers. etc) and fits (tall.

Fashion Marketing/Merchandising 17 .

The fashion merchandising field includes jobs in both retail and wholesale sales. Drawing on their knowledge of consumer psychology and trends.Fashion Marketing/Merchandising • They are responsible for identifying and creating fashion trends to sell the products created by fashion designers. they promote fashion with advertising and visual marketing campaigns. 18 .

Fashion buyers use their sense of style. 3. and future fashion trends. or wholesalers for the retailers or departmental stores 1 or 2 seasons in advance. and understanding of their target customers' desires to create an attractive selection of apparel for retail stores. so it is important for fashion buyers to be able to understand past. present. Buyers for larger department stores usually specialize in a specific line of clothes or accessories (e.g. Buyers often make their purchases of apparel and accessories from manufacturers. designers. 2. men's suits or women's denim) 19 . Buyer Job Description: 1.FASHION BUYER Also called: Apparel Buyer.. 4. knowledge of fashion trends. Buyers must also be good at budgeting and planning inventory so that a good selection of clothing is always available for customers.

Outlook: • Good to Excellent. • Advancement opportunities are good: Those who start at the assistant buyer level have a good chance of becoming full-fledged buyers within 3 to 5 years. but new positions become available as a result of internal promotions of experienced buyers. Career Path: Assistant Fashion Buyer > Fashion Buyer > Divisional Merchandise Manager 20 . Personal Characteristics/Skills – • Fashion buyers must be fashion-lovers with knowledge of fashion history and trends • good analytical skills • good negotiation abilities • flexible work attitude • excellent budgeting and planning skills • inventory management skills • ability to deal well with deadlines and stress. • The overall number of fashion buyer positions available is expected to decrease.

design house. suppliers. 21 . Fashion Coordinators are responsible for creating a unified look and feel across all fashion divisions of a department store. 5. supervising fashion photography shoots for promotions. designs. Additional responsibilities of a fashion coordinator may include organizing fashion parades. Fashion directors need to assess the potential success of a garment or clothing line and determine the best plan for promotion and marketing. Fashion coordinators then share their analyses with retail salespeople and/or editors to guide them in making customer recommendations. and textiles are according to plan. 2. or fashion magazine.CO-ORDINATOR Also called: Fashion Director Job Description: 1. 6. Long hours and frequent travel are part of the job. and serving as a middleman with fabric mills. and wholesalers to ensure that things are on schedule and colors. and they also share their analysis with buyers to guide them in making inventory purchases. 4. 3. They are constantly monitoring industry publications and talking to designers in order to understand industry trends and keep up with the latest in fabric and textile development.

Career Path: Retail Sales Associate > Buyer > Assistant Fashion Coordinator > Fashion Coordinator > Fashion Director 22 .g. • However. these are available in areas like fashion magazines. Personal Characteristics/Skills – • excellent understanding of fashion (e. styles.) • knowledge and understanding of fashion trends • a flair for style. judgment. design houses. and presentation skills. great networking skills • great organizational skills • excellent communication.. and department stores. colors. cuts. fabrics. • There are only a limited number of Fashion Coordinator positions available since it is a high-level position.Outlook: • Fair to Great. negotiation. in-depth understanding of consumer behavior • an interest in artistic and creative pursuits. etc.

designers. strong time management skills. promote and sell clothing and accessories for a retail store. They may also be responsible for organizing and coordinating promotional activities like fashion shows. 5. purchase. They study fashion trends. Career Path: Buyers > Associate Merchandising Manager > Merchandise Manager > General Merchandising Manager 23 . competitors. Long hours and plenty of travel are often part of the job. 2.RETAIL MERCHANDISER Also called: Merchandise Manager. Outlook: Good to Excellent. great leadership and management skills. highly organized. Fashion Merchandiser Job Description: 1. 3. division or chain. Merchandisers may also specialize in a specific line of clothing. in-depth and up-to-date knowledge of the fashion marketplace. visit manufacturers. manufacturers and products. consumers. They work with a team of buyers and managers to decide the most effective way to sell their products including advertising and display of merchandise & on how and where best to position and place merchandise. 6. Personal Characteristics/Skills – Exceptional analytical skills. designers and merchandise markets. 4. Retail Merchandisers select. pricing. Like Fashion Buyers. and make fashion forecasts basted on the information they collect. product development and sales. forecasting. expertise in planning. department.

In larger department stores or retail chains. In addition to drawing on their knowledge of customer tendencies when designing their displays. and any other areas where the store's apparel and accessories are displayed. Visual Display Designer Job Description: 1. Visual Merchandisers may provide input or oversee the design and layout of a store or department. designing.. and implementing window and instore displays for both online and brick and mortar retail stores. promoted. 24 .VISUAL MERCHANDISER Alternate Titles: Merchandise Display Artist. Their mail goals are: (1) create and maintain an image for a department or store that resonates with their target customers. 3. Visual Display Artists take into account current fashions and trends. such as holidays (e. Christmas and Valentine's Day). 5. tradeshow displays. promotions. 2. Visual Merchandisers coordinate with the head office and other design teams (including buyers and sales staff) to ensure consistency with the corporate brand or image. Visual Merchandisers are responsible for conceptualizing. 6. fashion showrooms. 4. Visual Merchandisers must combine their creativity and artistic flair with technical know-how to set up displays that maximize the space of the store while effectively catching the eye and appealing to the senses of their target customers. and (3) guide their customers' browsing through merchandise placement and store layout to result in an eventual sale. or sold. (2) increase customer traffic in the store. and seasonal factors.g.

• Now that retailers have realized the positive impact that displays can have on their in. Visual Merchandiser jobs are projected to grow at a pace higher than the national average. • Experienced Visual Merchandisers who have a proven track record of creating great displays may have the option of joining or starting their own firms specializing in visual merchandising for retailers.g. Personal Characteristics and Skills: 1. or they may be promoted to managerial positions of greater responsibilities.store customer traffic and therefore their bottom lines. Career Path: Visual Merchandising Assistant > Visual Merchandiser > Visual Merchandising Coordinator > Visual Merchandising Director 25 . setting up proper lighting.Outlook: • Good to Excellent. skilled Visual Merchandisers have become more sought after. It is also important to have the ability to work well with others. Technical and design expertise (e. 2. etc) is helpful. • In the coming years. building stet. props. as well as knowledge of fashion and art/design industry trends and forecasts. Creativity is key with an above-average ability for artistic expression.

and interpersonal skills to keep their stores profitable. and as such must have the right combination of fashion industry knowledge. Depending on the size of a store. 4. firing and promoting employees. to hiring. training. Working long hours. They are ultimately responsible for the store's bottom line. ordering a store's merchandise inventory. evenings and holidays are often part of the job. 26 . 3. store managers do or at least are involved in some manner in everything from approving visual displays and print or television advertisements.RETAIL STORE MANAGER Also called: Store Manager. Retail store managers are very high-level employees who are responsible for overseeing all aspects of a store's operations. business acumen. 2. weekends. Department Store Manager Job Description: 1. setting up pricing policies.

Candidates with retail experience will have the the best opportunity for jobs as store managers. accounting. Career Path: Retail Sales Associate > Associate Manager > Store Manager > Department Store Manager 27 . sales and management. Job stability for Retail Store Managers is now more than ever determined by the store's ongoing profitability.Outlook: Employment for retail store managers / supervisors is expected to grow 3% to 9% between 2002 and 2012. The growth of national chains has created more jobs at companies (instead of small retail stores) and thus created a career development path for many aspiring managers. Personal Characteristics/Skills – • interpersonal and management skills • highly organized • detail oriented yet constantly thinking of the big picture • good business skills particularly in marketing.

4. beachwear. handbags.BOUTIQUE OWNER Also called: Specialty Store Owner. T-shirts. watches. lingerie. Their stores often target a specific customer profile and often carry a specific mix of clothing and/or apparel designers that appeal to this demographic. Successful boutique owners are very entrepreneurial-minded and driven people who use a combination of savvy business skills and in-depth knowledge of the fashion retail industry to make a profit. Boutique owners must be jacks of all trades as they typically oversee all aspects of a boutiques operations from planning and purchasing their inventory. One could start a fashion boutique in one of the following areas: sportswear. sunglasses. 3. Owner Job Description: 1. dresses. tuxedos. shoes. 28 . and more. vintage. novelty items. 2. accessories. setting up the in-store displays and managing employees.

multi-tasking capabilities. or if they have created a strong enough brand. Sales and Management • in-depth and up-to-date knowledge of the fashion retail marketplace. Accounting.Outlook: • Being a small business owner is a dream for many people. excellent time management and communication skills. sell franchises for subsequent locations. Career Path: Retail Sales Associate > Buyer > Retail Manager > Boutique Owner 29 . owners can go on to open additional stores. successful owners are those who can attract investors with a solid business plan and operational structure. including trends and forecasts • flexible. • Once the store is profitable. Personal Characteristics/Skills – • entrepreneurial and risk-taking personality • solid business background in fields such as Marketing. and the value of being one's own boss cannot be underestimated. • Setting up a boutique usually requires obtaining a bank loan or drawing from personal savings to cover initial investments. • Often.

Fashion Media & Promotions 30 .

Fashion Media & Promotions • The fashion industry offers a number of opportunities for creative professionals who aren't attracted to the design side. illustrators. 31 . and other media outlets to keep consumers up-to-date on style trends. and stylists are often employed by catalogs and magazines. magazines. • Fashion photographs. • Fashion writers and editors are employed by newspapers. web sites.

newspapers. editors.. Fashion writers produce editorial copy for media outlets such as fashion magazines. Fashion Critic. celebrities and others who make up fashion's inner circle. Fashion Reporter Job Description: 1. 2. fashion / design websites or blogs. submitting articles on a freelance basis is often the preferred career direction.FASHION WRITER Also called: Fashion Journalist. Talented fashion editors tend to partner with photographers.g. but for those who specialize in areas like designer collection reviews. 32 . 5. interesting and engaging to readers. After developing these stories behind the scenes. Like all journalists. who together dig up their own stories e. The majority of the industry's fashion writers work within editorial departments of fashion design firms.. and of course for television. formal portraits of designers. 3. Most draw upon their personal interest and incorporate their own personality into stories to make their pieces fun. they are pitched to chief editors or other fashion media buyers like Vogue or Cosmo. fashion reporters must do thorough research and/or conduct interviews when preparing articles. 4. models.

spelling and grammar).. attention to detail. Freelance fashion writers must have persistence and perseverance and be good at marketing their work Career Path: Editorial Assistant > Staff Fashion Writer > Fashion Editor 33 . designers.Good interpersonal communication skills are needed for interviews and dealing with editors. • Two thirds of the nations working fashion editors will reside in either New York or California (US Dept of Labor).g. Skills – • Excellent English communication and writing skills (e. textiles.Outlook: • National employment demand for all fashion journalists and writers is expected to grow through 2014. historical trends. • A love of fashion and knowledge about the industry. • The fashion writing industry can be extremely competitive. and superior research and fact-checking skills are essential. fabrics and business are also important. Personal Characteristics .

3. newspapers. 2. celebrities. public relations firms. They coordinate colors and styles and ensure that all clothes are ready for the shoot. Many stylists also choose to run their own businesses. and even models to fit the theme of the shoot. layout.FASHION STYLIST Job Description: 1. and music production companies often employ fashion stylists. 34 . create the mood for the shoot by selecting and setting up the appropriate props. music video. 5. or wealthy clients as wardrobe consultants to help them prepare for major events or appearances. Companies such as magazines. catalog publishers. advertising agencies. Stylists may also be employed by agents. which can include basic tasks such as steaming and ironing garments. Fashion stylists are responsible for bringing to life a photographer or director's vision for a fashion photo shoot. print advertisement. 4. commercial. fashions. retailers. television and film production houses. accessories. etc. Fashion stylists often scout locations.

bills. Kylie Minogue. creativity and resourcefulness • broad knowledge of fashion history.Outlook: • Aspiring fashion stylists should expect to work their way to the top. good interpersonal and networking skills • persistence and self-motivation. Mischa Barton. • Once established. etc. trends and forecasts • technical know-how for setting up sets. Lauren Hutton. stylists who maintain a good professional reputation can expect plenty of repeat business and often take advantage of this by setting up their own independent businesses. • In addition. Career Path: Intern/Stylist's Apprentice > Assistant Fashion Stylist > Staff Fashion Stylist Famous Fashion Stylists: Jeff Ihenando: Stylist for supermodels Kate Moss. Naomi Campbell Rachel Zoe: Celebrity clients include Nichole Richie. Kelly Price 35 . Keira Knightly Wardrobe stylist for Madonna. ability to market oneself • savvy business skills to deal with invoicing. budgets. • The most successful fashion stylists have extensive networks of contacts within the fashion industry to get the job done quickly and on budget. clients usually hire stylists they have used in the past or those who have proven success in the business. Libery Ross. Personal Characteristics and Skills – • eye for style.

3. Because they do not pay for publicity or media coverage. radio and direct mail.FASHION PUBLIC RELATIONS SPECIALIST Also called: Fashion Publicist. As such. 4. 2. PR specialists select information that they want to share with the public and write up press releases or conduct press conferences to distribute the news through television. PR specialists must maintain strong professional relationships with media personnel. Fashion Media Relations Specialist Job Description: 1. 36 . newspapers. Public Relations (PR) Specialists must find creative ways to keep the company's brand name in the public eye. They are also responsible for interacting with media when questions or crises arise from outside sources. Fashion Public Relations Specialists and Publicists help apparel companies and retail stores build and maintain a favorable public image.

good time management and multi-tasking skills • ability to maintain an even temperament under stress. Personal Characteristics/Skills – • Knowledge of journalistic basics including proper news release formats • excellent written and oral communication and presentation skills • good interpersonal skills. After 3-5 years of experience in the field. Career Path: Promotions Assistant > Public Relations Specialist > Public Relations Coordinator > Director of Public Relations 37 . • In addition to working on staff for design houses and retailers. PR specialists may also work at PR firms that handle work for a variety of clients. PR specialists often move into more senior PR Coordinator positions.Outlook: • Good to Excellent. • The market for PR specialists focused solely on fashion is growing quickly.

g. and vintage clothing stores 6. In addition.. Some fashion editors choose to freelance. London. Under guidance of the editor-in-chief. and so on. Paris. Editors occupy the mid to highest-level positions at publications 3. accessories. they are responsible for deciding the creative influence and direction that their departments will pursue during a given season or issue. Accessories Editor. and Milan). working on a per-contract basis and assuming all of the costs of the fashion shoot (e. retail stores. 2. editors are often required to travel to keep up with the latest fashion trends through meetings with designers and visits to fashion shows throughout the world (e. photo shoots..FASHION EDITOR Also called: Apparel Editor. 38 . beauty and make-up. websites. Fashion Producer Job Description: 1. Fashion editors supervise the process of creating. clothing and accessories). Editors may specialize in apparel. specialty boutiques. developing and presenting content for fashionspecific magazines. 5.g. Due to the deadline-driven nature of their work. or television shows. New York. newspaper sections. both salaried and freelance editors should enjoy a fastpaced environment. 4.

etc. aspiring editors must be creative. • Once in the system. entertainment and lifestyle magazines. excellent interpersonal and management skills • competitive spirit • ability to perform well under stress. • Growth in any of these sectors means an increased demand for experienced writers and editors.Outlook: • Employment of editors and writers is expected to increase 10% to 20% between 2002 and 2012 • There are a variety of outlets in which prospective editors may seek employment including but not limited to: fashion magazines. opportunities for advancement become more readily available. hard working and willing to start at the bottom and take opportunities as they arise. fashion sections of news. Career Path: Associate Editor > Editor > Senior Editor > Editor-in-Chief Famous Fashion Editor-in-Chiefs: Anna Wintour: Vogue Magazine Cindi Leive: Glamour Magazine Robbie Myers: Elle Magazine 39 . websites. Personal Characteristics/Skills – • Passion for fashion. broad knowledge of fashion industry trends and forecasts • excellent writing/journalistic talent with the ability to communicate effectively and clearly • great organization and planning skills. • Because competition for these jobs is fierce. newspapers. television shows.

however. Personal Characteristics/Skills – Excellent computer skills. Career Path: Fashion Illustrator Freelance > Staff Fashion Illustrator 40 . Fashion illustrations are used in newspaper and magazine advertising layouts. Outlook: • Many of the jobs once performed exclusively by fashion illustrators are now also done by fashion photographers. or out of their own studio. Professional fashion artists may work on a freelance basis for an advertising agency.FASHION IILUSTRATOR Also called: Fashion Artist Job Description: 1. • For example.. catalogues. exceptional drawing skills. basic business know-how. there are still opportunities for fashion illustration and fashion artist jobs. computer aided design/CAD).g. and flyers. • In addition. full-time jobs are often available with clothing catalog firms. department store ads. direct mail catalogs. brochures. Fashion illustrators conceptualize and create sketches and drawings of apparel. high level of creativity and artistic expression. well-trained and skilled illustrators are sought by employers like pattern companies and fashion forecast firms. and accessories for fashion advertisements. for whom photographs will not suffice. 2. ability for self-promotion. particularly with CAD software. shoes. manufacturer. films. and other media either by hand or use special computer software programs (e. television commercials. or department store. 3.

Good sense of style. they work on a team with the Art Director and Creative Director in order to conceptualize and create specific designs to be approved by their client. fashion magazine. or may decide to open their own graphic design firm and hire other designers. color and design. • Those who fit the bill may progress to become art directors or creative directors. or out of their own studio. graphic design firm. Graphic designers may work for an advertising agency. book covers. advertising. • Faster than average growth is projected for graphic designers in the coming years thanks to the growth of the Internet and the increase in competition among apparel designers and manufacturers. good computer skills. and many other types of materials. business acumen. • Success for graphic designers is usually based on creativity and design sense. Personal Characteristics/Skills . Career Path: Paste-up Artist > Graphic Designer > Art Director > Creative Director 41 . and turnover in top positions. ability to collaborate other professionals. brochures. as a freelance designer. packaging. Graphic Designers design and prepare camera-ready copy for any type of printed material. 2. ability to tolerate criticism. including business cards and stationary. variety and length of experience. for various fashion businesses. Outlook: • Good to Excellent.GRAPHIC DESIGNER Also called: Graphic Artist Job Description: 1. attention to detail. creativity and imagination. In large agencies.

shoot. develop. and fashion houses to conceptualize.FASHION PHOTOGRAPHER Also called: Photographer. Professional fashion photographers must have a good eye for style and beauty and be skilled at working with models to achieve & capture the best possible poses and photos. Web sites. Magazine Photographer Job Description: 1. 2. In addition to taking pictures. Catalogue Photographer. photographers may also be responsible for scouting locations and hiring models and personnel for the photo shoot 42 . 3. magazines. Fashion photographers either freelance or are employed by catalogs. and print still photos and/or videos to show off clothes and accessories in a creative manner that catches the eye of consumers.

Patrick Demarchelier. Helmut Newton. ability to promote oneself • knowledge of trends in both photography and fashion industry. • With experience comes more opportunity. Steven Meisel. Mario Sorrenti 43 . darkroom procedures. • However. composition. S • starting as an assistant or an apprentice is one way to get a foot in the door. including camera operations.Outlook: • Competition for jobs in magazine and commercial photography is stiff. solid interpersonal skills to communicate with models and convey your ideas. lighting. Michael Thompson. and those who can develop a solid portfolio (body of work) may attain full-time staff positions or set up their own studios and work with more exclusive or well-known fashion clients. Personal Characteristics/Skills – • Artistic and creative expression • thorough knowledge of the technical and aesthetic aspects of photography. Mario Testino. Career Path: Photographer's Assistant > Staff/Freelance Photographer > Photo Editor > Director of Photography Famous Fashion Photographers: Richard Avedon. and aspiring fashion photographers may outnumber the available assignments. as Web sites look to continuously refresh their content. increased use of the Internet may spur further growth in fashion photography. and special characteristics of films and paper • good business and networking skills.

Other Fashion Careers 44 .

for everything from newspapers ads to strutting the catwalk in Milan or Paris 45 .Other fashion career opportunities include --- • costume design .positions with high-end department stores and private clients • and modeling work .for TV. film and theater productions • personal stylist .

time period and setting in which the action occurs. country or social class costumes. Costume Designers research and design for authentic period. They work primarily for motion pictures. With any given project. A good costume designer plays a big part in character or time period to vivid life on stage or screen.COSTUME DESIGNER Also called: Theatrical Designer Job Description: 1. television. create sketches of costumes. 46 . costume designers must get a feel for the mood. 3. 4. concerts and stage companies. and develop costume budgets for the entire production. 2. They do research.

often as unpaid volunteers in college productions. University/Regional Theatre > Costume Designer. • Aspiring costume designers usually start as assistants . Career Path: Design Assistant.Outlook: • Employment opportunities for costume designers depends largely upon the Entertainment Industry. Television and Film 47 . • As demand for movies and theater grow and the productions themselves become increasingly rich in design and costume. experience. demand for costume designers should follow. and a little luck. knowledge of fashion history and art history • as well as general world history • good research skills • technical skill in designing and dressmaking • ability to work and collaborate with other professionals • ability to handle stress from deadlines. Personal Characteristics/Skills – • Creativity. University/Regional Theatre > Costume Designer. perseverance. Broadway/OffBroadway Productions > Costume Designer. this hard work should enable the designer to land a higher-paying job in the television and film industries. • With the right skills.

3. lifestyle. Outlook: • Aspiring stylists should first get some experience in fashion retail positions. Personal stylists may often shop for their clients and pick out items that suit their image. good listener. Personal Characteristics/Skills – Excellent fashion sense. business savvy. knowledge of fashion trends and forecasts. • With enough experience. great presentation and oral communication skills. enjoy shopping. Consultants make an evaluation of their clients' physical attributes. 2. personal shoppers and merchandise buyers can gain credentials to work as independent consultants. and fashion style in order to make recommendations on which fashion choices will help the client achieve and maintain their desired image. Career Path: Retail Sales Associate > Related Fashion Position > Personal Stylist 48 . Personal stylists work with individuals or companies to educate clients about general fashion apparel and accessories. Personal Shopper Job Description: 1. good networking skills. • Personal stylists may give classes for small groups or run seminars for a client company.PERSONAL STYLIST Also called: Wardrobe Consultant. friendly and tactful. • Some lucky stylists work exclusively with high-profile celebrities in the sports and entertainment industries where a client's everyday look or image is often more important than how they look while they work. ability to promote oneself.

brochures and catalogs. good people skills. which is more theatrical. weight and body measurements falling within certain industry standards. Karolina Kurkova. Runway Model. Tyra Banks. make-up. • Yet. Christie Brinkley. Others work mainly pose for still photographs used in print ads. 3.FASHION MODEL Also called: Fashion Model. They may model in showrooms. Models work with clothing. Famous Supermodels: Kate Moss. Naomi Campbell. retail stores. Cindy Crawford. Print Model Job Description: 1. and Laetitia Casta. a positive attitude. excellent fashion style. custom salons or specialty stores. formal fashion show procedures and the use of cosmetics. Adriana Lima. Career Path: Print Model > Runway Model > Supermodel 49 . • Like most glamorous and high status careers. many people aspire to become models and the competition is healthy. 2. Outlook: • Demand for both male models and models who are representative of diverse racial and ethnic groups should rise higher than average for all models. Heidi Klum. persuading people to buy the products they advertise. familiarity with different modeling techniques. self-discipline. Others work in fashion show modeling. Personal Characteristics/Skills photogenic and physically attractive with height. Models try to convey an idea by their appearance. those who succeed often segue into careers in fashion and entertainment. and costume accessories in a variety of poses and settings.

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