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EXECUTIVE SUMMARY Name and logo

After a thorough study the entepreneur decided to name the business Little Candy Corner because it would be a little store located on one part of SM Manila Ground Floor that would cater the needs of the children, and the children at heart about candies. We came to arrive on starting and putting up a business that all people from different walks of life would need and that they are assure even if competition is very keen will still progress because it is the most important need of the people. candy is one of the basic need of every people.

Location Ground Floor Sm Manila Floor plan

000. that will serve the crowd.00 Pre-operating Expense The pre-operating will be half day of the first day of March.Cost of construction Php 45. Starting from 9:00 am to 3:00pm will be the pre-operating time but all the stock candies shall be serve for 10 persons only. .

Currently. The owner is sourcing a number of wholesalers that will provide the business with an expansive number of brands of chocolate bars and candies. the Candy Store also intends to have an extensive gift basket segment to the business for people that want to send gifts to loved ones.DESCRIPTION OF THE BUSINESS Little Candy Corner objectives for the first three years are: To make Little Candy Corner an icon brand. friends. well placed e-commerce site for sales of homeopathic and naturopathic products. This is an extremely important aspect to the Company’s operations as it will allow the Candy Store to substantially increase . and clients. and gift baskets to the general public. To create an infrastructure for the fulfillment of Web-based sales The primary source of revenue for the business will be the sale of candy. To develop an effective. To launch a laser-focused marketing campaign in a controllable and measurable market that will drive customer's toward the company's website. chocolate. As mentioned in the executive summary.

This. During holiday seasons. the business may also develop an online ordering platform where customers can place large orders for candy/gift baskets to be delivered to homes and businesses within the target market. much like the gift basket aspect of the business. .its inventory turnover. would substantially increase revenues. The owner expects that that 30% of the Company’s candy product sales will come from candy gift baskets. In the future.

PRODUCTS Cos per serving The serving would be per grams which is 15 pesos per gram. .

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pricing. timely completion and high quality. The owner intends on using a number of marketing strategies to ensure maximum visibility for the Candy Store. The Candy Store will also develop ongoing relationships with event planners and corporate gift companies that will outsource their candy basket needs to the Company. This location will feature highly visible signage that will inform the public of the Company’s candy offerings and its grand opening. One of the key points of our strategy is to focus on those decision making individuals that know and understand these needs. the Candy Store intends to develop its own online website that will showcase . Finally. The business will also maintain a sizeable amount of print/media advertisement in local newspapers. he intends to source a highly visible retail location from which the Company will conduct business.MARKET STRATEGY The most important market needs are knowledge. The aim of the firm to contact with their customers is to first give our flyers and leaflets. and flyers that are distributed throughout the community. Foremost. These relationships will be an invaluable source of referrals for the business. reliability. journals.

.the Candy Store. In the future. This functionality will not be added to the Company’s website until after retail operations have commenced. its hours of operation. and location information. contact information. e-commerce functionality may be added to this website so that people from all over the country can order gift baskets for local and long distance delivery.

magazine ads. in-store samples. Further research for the development of the product. .ANALYSIS OF THE COMPETITION • In order to reach our objectives of increasing consumer awareness and sales. We will offer much more days in the credit term. Assures consumer of a good candy quality by maintaining a moderate room temperature and by using refrigerator for preserving other candys need to refrigerate. • • • • In-store samples will be beneficial in health candy stores. our team decided to implement various methods such as coupons.

000 15.00.000.00 Initial capital requirements The initial capital requirements of the Little Candy Store is 44.000.000 x 3 ) Fixed Capital Business Registration 4.520 15.000 . 976 44.FINANCIAL DATA Total project cost Office Supplies Fixed Assets Stall Rental (for 3 months) Salary (P7. P 462 5. 042 3.

000 .Sources of financing The main source of financing of the proponent is his savings and some amount from his parents. 542 983. 520 739.47 Year 5 P478.875 . 024 813. Project income and expense / Rate of return of investment Net Profit Margin = Net income after tax Sales Table 1.120 .43 Year 2 P331.46 Year 4 P418. 040 672.49 . 144 894.200 .45 Year 3 P373.7 Shows the Net Profit Margin of Graham dessert! Year 1 P287.432 .

680 894.60 Gross Profit Margin = Gross Profit Sales .200 .875 . 800 672.53 Year 2 P414. 280 813.56 Year 3 P466.58 Year 5 P598.57 Year 4 P522.432 . 178 983.Operating Profit Margin = Profit before taxes Sales Table1.120 .000 . 400 739.8 Shows the Operating Profit Margin of Little Candy Corner! Year 1 P358.

00 150.SUPPORTING DOCUMENTS PERMITS AND BUSINESS REGISTRATION Barangay clearance Business permit (barangay) Business tax (local tax) Permit fees-Mayor’s permit PENRO Fire safety Sticker/Plate Health fee Sanitary inspection fee BIR DTI Total P 70. 976.00 500.00 500.0 300.00 500.00 550.0 .00 300.00 P3.0 250.00 156.00 600.

Operational chart Getting the Order Paying of the price Giving Numbers for the Order Servng the Menu 8:00 in the morning to prepare all the stock candies 9:00 Clearning the vicinity 9:30 opening of the establishment and serving all candies .

SWOT ANALYSIS STRENGTH • • • • • • New candy style Packaging is tested and non-toxic candy are BFAD approve Price is lower than others Biodegradable packaging made from 100% recycled plastic Offer much larger gap in payment. (15 days for others for E & P’s it will be 20 days). .

WEAKNESS • • • • • Not well-known brand Fairly new company Packaging are simple Not as much money to spend on advertising Limited availability .

• Our product is the perfect serving substitute for our unstable economy. • Increasing demands due to nutritional contents and product popularity. • Economy friendly prices compare to the increasing candy products. • Save money for a very low price with clean and safe dressed chickens.Bigger companies have more fluctuation. • Our product will be in great demand to the health conscious consumers due to increasing rate of heart attack and other diseases caused by real candy products.OPPORTUNITIES • Gain a larger share of the market. .

price increase of our products due to VAT . Unavoidable implantation. not less well-known brands Other brands such as magnolia spend more money on advertising. so they have a larger share of voice and share of market • • Sudden increase of commodity prices due to economic crisis.THREATS • • • Competitive market Retailers stock premium brands. • Typhoons and other weather conditions that can affect the price of our raw materials.

B. E.) Taxes With the taxes. C.)Supply of Commodities There is a large market for Little Candy Corner Supply is likely promising.SOCIAL DESIRABILITY A.) Demands of Materials Demands for materials are considered adequate. Little Candy Corner will pay to the Municipal Hall and BIR. D.) Employment Candy is Corner Contribution for the to social and of economic people Little development primarily employment the specifically to the resident of Valenzuela.) Income Its ability to generate consistent profits will ultimately determine its worth in the market place. . it will be a part on building a progressive nation.