Team Members
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Chandan Jha Roll no 14 Chander Shekhar Roll no 15 Harbhazan Singh Roll no 16 M C Sharma Roll no 20 S N Prasad Roll no 46 JMI NEW DELHI

 There are 89 Big Bazaars in India and the format is the highest revenue and profit generating unit for the Future Group that Biyani founded. 3 .. which in turn is a segment of the Kishore Biyani.  2001-Big Bazaar. „Is se sasta aur accha kahi nahin‟ . regulated Future Group of Companies. Big Bazaar is the chain of retail stores of the big banner Pantaloon Retail (India) Ltd. Biyani has plans to hive off Big Bazaar and may eventually take it public after doubling the number of stores by March 2009. Moreover the customer friendly ambiance and the organized retailing of products also makes Big Bazaar one of the successful retail companies in India.India‟s first hypermarket chain launched.

TARGET MARKET  India‟s $300 billion annual retail market 4 .

Major Task  To infuse confidence in Indian brands 5 .

we will effect socio-economic development for our customers. We need to create win-winwin scenarios . June 1. every few years. beauty. growth. write rules yet unwritten. Future encourages us to explore areas yet unexplored. shareholders. Thereby. rewards and perfection. and that‟s why they now have a new name “Future Group”: ACE future the word which signifies optimism. our ability to learn. To strive for a glorious future brings to us our strength.he doesn‟t believe in preserving because that‟s when the company starts stagnating. employees. It all happened (and is happening) in India 6 . in Future Group.Sunday. strength. create new opportunities and new successes. where he describes himself as the creator and destroyer (and recreator) of all that he builds . 2008 The Big fight for 'Big Bazaar'      It cannot be a zero-sum game anymore. We. achievement. So.where we can win. KB changes their entire organization structure to adapt to the current and future environments. our business partners can win and the customer can win. our ability to evolve. associates and partners. will not wait for the Future to unfold itself but create future scenarios in the consumer space and facilitate consumption because consumption is development. unlearn and re-learn.

It provides discounts ranging from 8-6 percent to the market. and offers special discounts and offers of up to 60 per cent on more than 1. 7 . Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers. the Big Bazaar store.  Promising that nobody sells cheaper and better. It caters to every need of your family.60.Big Bazaar  Big Bazaar is not just another hypermarket (a bit like a discount store).000 products 365 days a year.

conscious and committed to quality in whatever we do.    Group Vision Future Group shall deliver Everything. Everywhere. Every time for Every Indian Consumer in the most profitable manner. We shall be efficient. cost. humility and united determination shall be the driving force to make us successful. Group Mission We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. sincerity. We will be the trendsetters in evolving delivery formats. creating retail realty. We shall infuse Indian brands with confidence and renewed ambition. We shall ensure that our positive attitude. 8     . making consumption affordable for all customer segments – for classes and for masses.

Openness: to be open and receptive to new ideas. Leadership: to be a leader. 9          .Core Values Indian ness: confidence in ourselves. Adaptability: to be flexible and adaptable. Introspection: leading to purposeful thinking. knowledge and information. Valuing and Nurturing Relationships: to build long term relationships. business and action. Flow: to respect and understand the universal laws of nature. Simplicity & Positivity: Simplicity and positivism in our thought. both in thought and business. to meet challenges. Respect & Humility: to respect every individual and be humble in our conduct.

( Life style. Shoppers‟ stop)  Sourcing.Rs.Strategies  To Minimize Retailing Cost  Operating   Fewer Staff on the floor –one person for every 500 sq ft. Furniture cost. 800 sq ft unlike the Rs.(Cut down 15-20 percent) 10  . 1600 sq ft.(Cut down 25-30 percent) Channel.

One stop shopping To Ensure enough pull to snatch away customers from the neighborhood.Tricks of the trade  - - Saving shelf space. Way to deal out unsold stocks. Plans to have in-store promotion as well slow moving product-Concept of “Today’s Price’-Every day a chosen product is being sold at lower than usual prices . 11 . Deft use of signages to help the consumers.

The look and feel of a wholesale market is evident in the stores from the stacking styles and use of a lot of hand written signage by chalks on black slates.Big Bazaar Wholesale Club  Now Save. Even more The Big Bazaar Wholesale Club brings to you an opportunity to save in bulk as you buy in bulk. An extension of Big Bazaar. The merchandise categories range from Food & FMCG to Home Linen and many more. the Big Bazaar Wholesale Club offers multi-packs and bulk packs of a select range of merchandise at wholesale prices. In line with the Big Bazaar tradition of providing best deals at best prices. the Big Bazaar Wholesale Club provides you bulk deals at wholesale prices. A typical Big Bazaar Wholesale Club is located adjacent to a Big Bazaar in the form of a separate section. You will not find any merchandise being sold loose/single unit (except fresh) at a Big Bazaar Wholesale Club.   12 .

Future Group have done a very creative job and surely time will tell the effect of this strategy – by this I refer to both Future Group and their competitors. I just feel. Things have already started to boil coz of this ad campaign and both Lifestyle. competitors will vie for the market share and can stoop to any levels while marketing their products.    With retail market in India especially in metros where standard of living and disposable income is at an all time high. Guerilla marketing is just one of the strategies and surely one can learn a lot from the ongoing battle. Lifestyle are even planning to take Future Group and their ad campaign to Advertising Standards Council of India (ASCI). Keep watching this space for more cuz I am sure this is just is just the beginning !! For more on Guerilla marketing strategy : 13 . Shoppers Stop are analyzing the effect of the strategy used by Mr Biyani and Future Group.

     Apparently its part of Big Bazaar‟s (owned by Biyani’s Future Group) new Guerrilla Marketing Strategy according to agencyfaqs. Keep West-aSide. In order to do the same. only time will tell) and surely one cant resist appreciating the same. Future Bazaar. corporates use extension of the same strategy in marketing…hmmmm never imagined this while we were in our shorts !! Corporates like coke. Future Group have come up with 3 catchy/cocky and cheeky ad campaign which surely does catch your eyes (whether one changes their loyalty or not.. eZone are all part of this group and they are taking on the biggies like Shoppers Stop.com Surely one must have heard about the guerilla warfare strategies during one of those boring history sessions in the world of cut throat competition. Make a smart choice ! Shoppers! Stop. Pantaloons. Make a smart choice ! 14 . and Tata‟s Westside. etc have been using the same for quite some time now and the latest entrant is our very own „Future Group‟. pepsi. Lifestyle.Big Bazaar.

15 .

Big Bazzar Rating:     Parking Ambience & Decor Store Range Value for Money 16 .

Challenges…      Quality Timely Delivery After Sale Service Shopping Experience Number of orders 17 .

”  18 . we spend a lot more to reach a Big Bazaar hypermarket.500 due to impulsive buying. There is no home delivery nor are there trained salesmen to guide the customers and ensure they get the right product. we end up paying over Rs 2. Moreover.500.Feedback:  Big Bazaar is luring customers to its Electronic Bazaar but they are not allowed to touch or feel the various branded electronic goods.” There are also complaints that certain goods that are packaged and given to customers were in a damaged condition. our spending budget is Rs 1.

19 .New Opportunities  Retailing through Internet & web based technologies.

20 .

 21 .Threat: Competition with giant retailer like Reliance .Spencer etc.

India‟s largest radio network.  The Anil Ambani-led wing of the former Reliance group. on the other hand. Big Bazar is “one of the many names under consideration by Reliance Big Entertainment for aggregated retailing of our entertainment products and services under one umbrella brand” says a spokesperson for Reliance. to Big Video. Big Flicks under Reliance Big Entertainment Pvt Ltd. 22 . uses „Big‟ as the moniker for its entertainment and media channels ranging from Big FM. Big Music.

Customer (Consumer) More products …. Passion among Mr.etc 23 .Under ONE roof Affordable price Sentiments -To infuse confidence in Indian brands Scheme Buy 01 get one free..USP         1B population.BIG BAZAAR…. Availability of Liquid Cash \Disposable Income among Young Generation Affordable man power Craze.20% dis .


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