ENTERPRENEURSHIP MANAGEMENT

INTRODUCTION:
All the stories in this book are of course successful stories. But to call it successful, each story takes you through its own adventure that one can never expect. In the end, success tag is just a satisfactory reward. None of them are content enough with their success. Destination is still far and dreams are growing higher and higher. Rashmi Bansal has chosen stories from all the professions and across several states of India. You can see stories starting from Restaurant owners, story writers, and Movie makers and to the stories of even IT folks. And the classification that is being done is very neat and meaningful. The stories are classified into three categories – Jugaad, Junoon and Zubaan. Jugaad - It showcases the people who have no formal training in business. They learnt by observation, experimentation and application of mind. Because ultimately, business is not „rocket science‟ Entrepreneurs like Prem Ganapathy (Dosa Plaza) 10th pass, and was a dishwasher to make his ends meet but now a proud owner of 26 outlets across India; Kunwer Sachdev (Sukam Inverter) a statistics graduate who tried his hands as a cable operator and accidently stumbled upon the idea of inverter and never looked back; Ganesh Ram (Veta) who revolutionized the English speaking courses ; Sunita
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Ramnathkar (Fem Care Pharma) a humble housewife who experimented in kitchen with a blender ;N Mahadevan (Oriental Cuisines) on his journey from professor to building a food empire across countries ; Hanmant Gaikwad (Bharat Vikas Group) whose mother worked as a teacher and took up sewing jobs to make him engineer but he now owns a facilities management firm with Rashtrapati Bhavan as a proud client; Ranjiv Ramchandani (Tantra T Shirts) who studied microbiology, experimented with career by joining advertising and finally clicked by selling T shirts at Kurla Station; Suresh Kamath (Laser Soft Infosystems) who believes in Love – for people you work with, live with, for what you do, you say and has joined social responsibilities with sound business and Raghu Khanna (Cashurdrive) who clicked the idea of selling on cars, the locomotives as advertisement carriers. Junoon – The entrepreneurs, who dared to think ahead of their time, think different. Something which is different, ahead of its time. These ventures are about making that dream, a living reality. R Sriram (Crossword) Books so many that you name it and they have it; Saurabh Vyas & Gaurav Rathore (Political EDGE) Researching for politicians, they really need it! ; Satyajit Singh (Shakti Sudha Industries) commercializing makhana??; Sunil Bhu (Flanders Dairy) it really is a cheesy affair; Chetan Maini (Reva Electric Car Company) They are licensing their technology to GM; Mahima Mehra (Haathi Chaap) did anyone thought of making paper from Elephant or Camel Dung? ; Samar Gupta (Trikaya Agriculture) who can think to grow anything in India. Zubaan – has the stories of creative people who were in need of a platform to express them. When that talent is unique, the platform must be created. And in doing so, the artist too becomes an „entrepreneur‟.

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a product design company. Paresh Mokashi – wanted to be an actor. but found his niche as a playwright and director on the Marathi stage. this troupe won the hotly competed „India‟s got talent‟ show. I follow his work all the time and he is certainly a great talent and a successful entrepreneur. Assembling a group of daily wage laborers. A chance reading of Dadasaheb Phalke‟s biography led him to a new adventure – a widely acclaimed feature film which was India‟s official entry at the Oscars in 2009. having a dream job with Yahoo.All the four stories in this category are extremely good. The other stories in this section are – Abhijit Bansod – the founder of Studio ABD. He wondered why desi designers are inspired by the west and he went on to pioneer the uniquely Indian „Heritage‟ and „Raga‟ collections at Titan. and now runs his own product design company. enthralling the audience with its unique brand of mythology – inspired choreography. 3|Page . Kalyan decides to quit and pursue his wildlife photography dream. The fourth story under this section is of Krishna Reddy of Prince Dance Group. I read the story of Kalyan Varma first because he is our local Bengaluru boy .

 Stories start from Restaurant owners.  This inspires many people. In the end. Destination is still far and dreams are growing higher and higher. And the classification that is being done is 4|Page . success tag is just a satisfactory reward. Jugaad. the first thing you‟ll notice is that the title of the book has been written upside down.Q. The book has a diverse and interesting mix of entrepreneurs. and Movie makers and to the stories of even IT folks. None of them are content enough with their success. and will certainly bring more number of entrepreneurs into the big ocean of opportunities and possibilities. Junoon and Zubaan of the book.  Each story takes you through its own adventure that one can never expect.1 What are the significant features of the book titled “connect the dots”?  When you see the cover of the book. story writers. The age was certainly not a bar for choosing entrepreneurs (for the fact that book covers people as old as 56 years old and as young as 25 years old) as long as they could fit into one of the three categories viz.

experimentation and application of mind. o. business is not „rocket science‟.  Jugaad – has the stories of entrepreneurs who have no formal training in business. grilled. they have subverted every pain and agony into a relished memory along with agog grit to turn things into fortunes. painted blue at times and God.  Rashmi Bansal has explained & motivated that any one even a layman can become a great businessman but with some ethics. battered. Adoring them is inevitable but taking up the cue and changing our orthodox thinking is rare. ahead of its time. They learnt by observation.very neat and meaningful. who have been broken. These ventures are about making that dream.  Zubaan – has the stories of creative people who were in need of a platform to express them. a living reality. Because ultimately.  Junoon – has stories of seven entrepreneurs who are driven by a particular idea. Junoon and Zubaan. God.  These people have rightly chosen a life of less pelf but tremendous placidity. And in doing so. When that talent is unique.  The three fundamentals on which Rashmi Bansal has written an extremely inspiring book on 25 entrepreneurs. or passion. and explained that many 5|Page . Something which is different. the artist too becomes an „entrepreneur‟. The stories are classified into three categories – Jugaad. the platform must be created.

 Reading different stories of how people have come from nowhere to do something for mankind.  Caste and community is of no consideration.  All stories have a few adventurous moments where the entrepreneurs share some little known facts about the industry or something special they did to beat the system.  The change makers mentioned in this book doesn‟t have an MBA degree to cash upon their success. hard work are the only shortcut. Be it Prem Ganapathy of Dosa Plaza who rose from being a dishwasher to head a 150 odd employee company with 26 outlets in India and 3 in New Zealand or Kalyan Varma who left his high fly job in Yahoo to become a wildlife photographer or Suresh Kamath who started Laser Soft Info systems which is an IT company with a difference. but they have something bigger than this degree.  This book Breaks mthys and pessimism that only "lucky". 6|Page . because by the great works & by doing many sacrifices in their life. BELIEF IN THEIR DREAM. "Already rich" and "crooked ways" bring prosperity. each of the stories are amazingly inspirational.big businesses are standing up. so successes can‟t come easily.

whether it was costing. dignity of labour or market need. But to call it successful.  All the stories in this book are of course successful stories. there is a need to understand the value of branding & publicity  The stories of these mavericks are so thrilling and intriguing only because it shows their immense enthusiasm to learn something which is not their technical forte. but the best section: ADVICE TO YOUNG ENTREPRENEURS. What serves as icing on the cake for this book is the small.  Apart from strong focus on the product. In the end. 7|Page . success tag is just a satisfactory reward. each story takes you through its own adventure that one can never expect. but obvious „passionate‟ forte. None of them are content enough with their success. it is the outcome which may be either positive or negative. value of visibility.  Different Entrepreneurs share the small things that made all the difference. wherein an iota of their valuable experience is given to young and needy wannabe employers and dream chasers. marketing. Decisions are never right or wrong.

t the book “connect the dots”?  A knack for knowing your industry: The most successful startup entrepreneurs take the time to study and become experts in their industry or profession. Inspired by McDonald‟s. but it‟s not about reinventing the wheel. and their expertise gives them credibility and a huge leg up.r. read blogs and trade magazines. with 26 outlets across India. They attend industry events. Prem ganapathy who came to Mumbai like millions of others. in search of a better future. This knowledge helps them “connect the dots”  Ability to adapt ideas from others: As being creative is essential. Prem Ganapathy has risen from humble dishwasher to owner of the fast food chain „dosa plaza‟.2 Analyze the significant entrepreneurship qualities w. Successful business owners know how to adapt proven concepts and approaches from other industries and companies and make them their own.  Problem solver: 8|Page .Q.

To network successfully you have to connect with people who have more experience than you do. They have to figure out the solutions on their own.” Satyajit Singh was comfortably placed in life.” said by Satyajit Singh when you start thinking big “your creativity and productivity catch fire and the momentum keeps you pumped.Entrepreneurs can‟t afford to wait around for others to solve their problems. But his 9|Page .  Real networking prowess: Connecting to a few people on Facebook or LinkedIn is not networking. This troupe won the hotly competed „India‟s got talent show‟.  Willingness to think big: We all like to check the easy things off our “to-do” list and tend to put off the tough ones. “More importantly. But a willingness to dive into the big issues and go for the larger accomplishments is often a success separator. and most often with people who are not their peers. In doing so. to take on the challenge of commercializing makhana. to set up a Chinese restaurant. And that makes them better business owners for when the next problem arises. As Krishna Reddy assembled a group of daily wage laborers and formed „Prince Dance Group‟. Yet. distributing consumer durables. one fine day he shut down that business.Mahadevan gave up the prestigious job of a professor in Madras University. The most successful startup entrepreneurs know that real networking only happens face-to-face. enthralling the audience with its unique brand of mythology-inspired choreography. he has found a mission of life and brought benefits to thousands of marginalized farmers. N.

Having clear goals – and also a specific strategy to reach them – helps everyone in a business stay focused and motivated. Having confidence gives them an edge in bargaining power as the expectation from both sides is that they will deliver at a high level. It‟s this passion that led him to pursue the dream of producing an electric car. he decided to face it head-on.Mahadevan runs a food empire stretching across cuisines and continents. Samar Gupta was a city boy with no burning ambition in life. Over the last decade trikaya agriculture has matured from a hobby in to a flourishing business. When one goal is reached. Today.knowledge of cost-accounting was equally handy in the kitchen. and successful entrepreneurs tend to approach negotiating with confidence.  Aggressive goal setting: Great entrepreneurs continuously set goals and work toward them.  Self starter: 10 | P a g e . N. they set another and repeat the process. ever expanding the frontiers of „what can be grown‟ in India. But when life threw up a challenge.  Confident negotiator: Negotiating skills are difficult to develop. Chetan Maini was crazy about electronics and cars as far as he can remember. Reva is not only producing such vehicles but licensing its technology to the likes of general motors. Reva did not spend a single rupee in advertising but made great use of PR. Reva sold them the concept by negotiating price & figuring out the color.

 Passion: 11 | P a g e .  Confident: The entrepreneur does not ask questions about whether they can succeed or whether they are worthy of success. not waiting for someone to give them permission.  Open Minded: Entrepreneurs realize that every event and situation is a business opportunity. and eliminate any hindrances or distractions to their goals. no office. Raghu Khanna is 24 years old and started a company right out of college. Cashudrive is based on a simple idea which required no capital. They have overarching strategies and outline the tactics to accomplish them. They have the ability to look at everything around them and focus it toward their goals. They set the parameters and make sure that projects follow that path. They are confident with the knowledge that they will make their businesses succeed. They exude that confidence in everything they do. people skills and potential new businesses.Entrepreneurs know that if something needs to be done. they should start it themselves. and no fancy technology. Successful entrepreneurs are disciplined enough to take steps every day toward the achievement of their objectives. than now.  Disciplined: These individuals are focused on making their businesses work. They are proactive. His story shows that experience is over-rated – there is no better time to start. Ideas are constantly being generated about workflows and efficiency.

They genuinely love their work. The successful entrepreneur will always be reading and researching ways to make the business better. His father had a farming business. but somehow they eked out a living. Prem Ganapathy was born in Nagalapuram. Because ultimately. They were six brothers and one sister. Tamilnadu. They learnt by observation. experimentation and application of mind. Q. Street smart.PREM GANAPATHY Prem Ganapathy belong to Jugaad.Sunil Bhu STREET SMART. but farming was not particularly profitable. these entrepreneurs have no formal training in business. Far from the madding crowd. business is not „rocket science‟.Passion is the most important trait of the successful entrepreneur.3 Name the two most inspiring entrepreneurs from “connect the dots” & support your views? 1.Prem Ganapathy 2. They are willing to put in those extra hours to make the business succeed because there is a joy their business gives which goes beyond the money. in tuticorin district. Prem belong 12 | P a g e .

Prem Ganapathy set up a roadside stall of his own. Then Prem went to Chennai. The year was 1992 Prem went to his village for a vacation and came back to Mumbai with a mall loan from an uncle and a younger brother in law. Without telling a soul. where his father and brothers were already working. His business was going good but the neighboring hosing society was making life difficult. One of his customers at the bank. Prem was 17 years old.to the nadar community and thus attended the local community school upto class 10th. 13 | P a g e . curious to see the world. After six months he went back to his village. Prem entered in to a business as a 50:50 partner. SCN high school students may be aspiring for bigger things today. this time with the bakery at satguru hotel in chembur. Here. But call it never say die or no option but to get up and keep walking. Prem took another job again in the coffee and rice trading business. he was offered the job of a tea boy. Prem‟s luck turned when a new restaurant called prem sagar opened next door. He learned how to grind coffee beans.and got employed at the coffee shop owned by a cousin.the Chap he came from Chennai with took him upto bandra station and then disappeared. made an offer. Get out of school and get to work. He wanted to setup a tea shop in vashi‟s sector. Soon Prem started earning 100 per day. he set off for the city of dreams. a tamilian gentleman. On returning he found another job. The only person he knew in Mumbai. When Prem completed class 10 there was only one clear career path. After a break to attend the annual pooja in his village. With a capital of some twenty thousand. Mumbai embraces every new migrant in her grubby sari palloo and so it was that Prem quickly got a job at the das bakery job in sion.

The idea was to invest and create a chain of shops. Today‟s bamk balance.Soon enough prem found another spot and setup the “south Indian” stall. trial and error.right from the start. Then he decided to setup a dosa stall in food court. A bank loan may have been possible but prem did not believe his file was that strong. His stall declared a board in bold blue and white lettering. Prem Ganapathy‟s dosa stall flourished from 1992 to 1997. By 1997. The batter he procured from the homes of South Indians living next door. he was willing to sacrifice. He was making 20000 per month as profit. Despite stiff opposition from his brothers he decided to go ahead. Prem Ganapathy started experimenting. It was a big investment. Inspired by McDonalds. He put a lot of emphasis on hygiene. Prem put down 50000 as deposit and 5000 per month as rental. he created all new concoctions with Chinese fillings inside the dosa. His stall was very popular plenty of car owners stopped by and yet the food was economically priced. customers were demanding more variety. He did not know a thing about making either idlis or dosas. outside the Bombay Mercantile cooperative bank. Prem even built a website for his open air eatery. Prem had managed to save a couple of lakhs. Prem was sold on the idea. Vision and mission is necessary but chance encounters often plays an important role in life. The branding was clear and concise. Prem Ganapathy wanted to grow. Prem Ganapathy has risen from humble dishwasher to owner of the fast food chain with 26 outlets across India. 14 | P a g e . he learned cooking by observation. Thus was born „Prem Ganapathy‟s Prem Sagar Dosa Plaza‟ and here begins the journey of a brand.

On the very first day sales touched 44000. and the first month‟s turnover was 6 lakhs. There secret was to give a quality food to their customers by mismatching the contents and whatever was present in their menu card Prem assured that food will be available to the customers. mascot. plus bear the running expenses. Advertising is great but there is nothing as powerful as free publicity. 15 | P a g e . menu card. and the dosa dude had no trouble at all stepping in to the role of a client. People should know what they are getting. In 2004 Prem became a partner of Easwaran to look after business and they had a background in computers and handled the software side of things. dosa plaza earns 6-8% royalty on sales. pops. Which is a cool way to grow on someone else‟s capital? The second big leap for dosa plaza was systems. At this point Aman advised Prem to do more branding so Prem referred to an advertising agency called “think why not”.a healthy 15-20%. At the same time dosa plaza started setting up different departments. The other important aspect of running stall is to be consistent. The company invested in software connected to a central server to keep track of billing. the food should taste the same. inventory and operation and all this was possible because of professionalization. At dosa plaza the all important sauces and chutneys were prepared at a centralized kitchen. The profit margins. Then Prem learnt about franchisee that the biggest fast food chains in the world operated on a franchisee basis. The agency then swung in to action and created a logo. The biggest secret was to train the staff to combine the stuff together and give it a cool name like “Salad roast Dosa” or “Mexi roll dosa”. “Creative but not too exotic”. Essentially the franchise needs to handle the cash counter and make the upfront investment. posters etc.

the employees too have learnt and grown. He says keep learning. good service and make customers convince. keep walking. marketing and costing became crucial.not actual sales. more competition. Prem Ganapathy made sure that caste and community is of no consideration. people from east of India. But he doesn‟t afraid of it. To achieve success in a business you should have good knowledge about the product. To market the franchises. According to Prem Ganapathy problems keep coming you just know how to overcome them and make a win situation. Meanwhile he has to shut down the one centre outlet as it was bearing losses but there were other offerings south Indian snacks at food courts. the company tied up with „Franchise India holding Ltd” on a 67:33 basis. Branding & promotion is necessary for the product but you should apply at the right point of time to compete with others and achieve the top position. frontiers to conquer. The company only counts the royalty from franchises as it income. There are north Indians. he has the positive attitude to grow. Never let yourself down instead get up and try to achieve things. Keep motivating your employees to achieve the desired results. They are needed to provide training on a regular basis as there were not educated. and more problems to face. south Indians. and good behavior with the customers. more choice for customers. Success dose not depends only upon the manager but employees also.Purchase. A training manager was deputed to visit outlets on a rotation basis and make sure that the costing was strictly controlled. 16 | P a g e . need to practice a lot. and keep growing.

the well known institute of hotel management in Delhi. think different. he grew up in south extension and went to St. Something which is different.P. Columba‟s school where the education was good. His mother managed to open a restaurant called kamalika and it was a popular place. 17 | P a g e . After class 12. milking cows. a living reality. Someday he felt like working with animals. The entrepreneurs. He took his decision on own nobody insisted him. These ventures are about making that dream. ahead of its time. Sunil went on to Pusa.living on a farm.SUNIL BHU Sunil Bhu belong to Junoon category. but he was not a bright student. Sunil used to help her a bit after school time. so he does not even have a graduation certificate. Sunil skipped the internship which was very important part of his course. who dared to think ahead of their time. But there was no great ambition to get in to the fast lane.FAR AWAY FROM THE MADDING CROWD. Sunil Bhu was a thoroughbred dilliwala although his parents are originally from U.

thousands of miles away from life. Marc managed to open doors quickly and Sunil was ready to start it with implementing various methods to make cheese. began in Diksmuide. Back in 1985. He started making cheese in India just to prove to the family that he had learnt something in the two years spent in Belgium. So he started working in friend‟s farm in Belgium to just get an experience. But things did not quite click. a closely guarded secret passed on from one generation to the next. Sunil returned to India. His mother gave him a small piece of land and a cow which was kept in the backyard of Sunil‟s house. every day Sunil milked that cow and make one ball of cheese. Starting a business in your own country was like being a boss but in another country you are always at number two position.After reading the book far from the madding crowds by Thomas Hardy in school he suddenly changed his mind and got an idea of doing something related to cheese. Life is really about being in the right place. so it was a very good learning experience. Meanwhile he again went to Belgium for short span of time. with right person. His friends used to laugh on him. Making a cheese is really a family business. it was far easier to make cheese in Diksmuide than in Delhi because Indian milk is different. But he never left the hope he kept on trying and doing experiments. cheese was quite scarce. he travelled with him to Holland and France to see the techniques of making cheese. He tried his luck at another farm nearby. Then the farmer Marc was starting out in cheese making at that time. After two years in Flanders. but that did not deter Sunil. Climate is different & taste buds are different. The owner of the farm asked him to come and pull out the weeds. at the right time. but Sunil never bothered about them. But soon Sunil realized that conditions in India are different from Europe.no one knew much about it in India. 18 | P a g e .

chemistry. That was the birth of “Flanders”. There he met the owner of the dairy and Sunil spent three months at the factory and learnt how mozzarella cheese was made.in a commercial way. in 1989 he was in northern Italy eating pizzeria. Machines break down and u fixes it that‟s physics and every milk sample is checked in laboratory that‟s chemistry. there is a growth factor. Sunil offered them his cheese and the owner asked him to make a hundred balls like this. The business is self-sustaining. The process of making cheese involves physics. Working on a farm is very good but there are certain drawbacks recognize your limitations. turning them in to 70-80 balls of cheese. In 1994 at that stage Sunil was handling 500-600 litres of milk a day. Sunil‟s farm was way away from success.a small homemade ball of cheese bearing a logo of Sunil‟s first cow.with no loans and liabilities. But in 1988 his farther passed away so the restaurant was shut down. This is probably the point at which Sunil started seeing himself as a businessman. Today flanders churns out between 500-600 kg of top class cheese every day.all the stuff Sunil never paid attention to in school. what you‟re good at. but it was hard manual labor.His friend knew the owner of steak house. Soon he started making five balls a day and each ball was sold for ninety-odd rupees. he asked the owner “where does this cheese come from?” the Italian answered from a dairy close by. When some challenge come to you path accept it and don‟t make hasty 19 | P a g e . He went to that dairy next day and found that the dairy was as big as Belgium one. focus on what you love. a famous gourmet food store in Delhi. There were 20-odd cows on the farm and the turnover touched 25 lakhs. Sunil bought some small machines and started off production of Mozzarella cheese.

decisions just go step by step. it has crossed the revenue of 5 crore. Suni‟s cheese business was growing with a brand. He was not at all a bright student but with positive thoughts you can make your own path. Growth was happening but in the modest and organized way. Work brings its rewards but at a fundamental level and beyond work there is a lifestyle. But be passionate and dedicated and money will follow you. 20 | P a g e . the point however is that the way in which sunil works would more or less remains the same.

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