WHAT’S YOUR NUMBER?

Keith Weed Chief Marketing & Communications Officer Unilever PLC

What’s Your Number?
in 1985

What’s Your Number?
in 2013

Below stats about our brands and consumers (jay?)

Mobile Moments
always on, connected and in our pockets

Mobile Reaches Beyond TV
7bn+ mobiles in the world

360 to 365 7,067,000,000 to 1

0 to 5 (km/hr)
1+1 = 3
4 Critical Shifts
in our marketing approach

360 to 365 Always On 7,067,000,000 to 1

0 to 5 (km/hr)
1+1=3
4 Critical Shifts
in our marketing approach

360 to 365
‘always on’ consumer entertainment

360 to 365
‘always on’ content with gaming

360 to 365 7,067,000,000 to 1 Personalisation 0 to 5 (km/hr)

1+1=3
4 Critical Shifts
in our marketing approach

1. Unique code on promotional pack

2. Send us your code FREE

3. FREE call-back to answer 3 questions

4. Receive guaranteed airtime reward

7,067,000,000 to 1
purchase, engage and reward

7,067,000,000 to 1
for our consumers

360 to 365 7,067,000,000 to 1

0 to 5(km/hr) On the Go
1+1=3
4 Critical Shifts
in our marketing approach

0 to 5 (km/hr)
bridging the physical and digital world

0 to 5 (km/hr)
on the go, connected communications

0 to 5 (km/hr)
on the go, connected communications

360 to 365 7,067,000,000 to 1

0km/hr to 5km/hr
1+1=3 Partnerships
4 Critical Shifts
in our marketing approach

Partnering with YOU
on this journey towards the future

WHAT’S YOUR NUMBER?
email us at whatsyournumber@unilever.com

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