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Business and Community

The Story of Corporate Social Responsibility in India

Pushpa Sundar

Founder and first Executive Director, Sampradaan Indian Centre for Philanthropy, New Delhi 24-01-2013 ISBN: 9788132109556 45.00


408 Pages

Business and Community is a historical narrative which also highlights emerging critical issues and the achievements as well as deficits of Indian CSR. Its objectives are threefold: - To enhance public knowledge, understanding and appreciation of what Indian business has contributed to society - To enthuse the business community as a whole, especially the younger generation, by highlighting exemplary individualsmpanies in the history of Indian CSR - To identify the factors which inhibit or encourage CSR so as to enable business and government to take appropriate action Written in a simple, non-jargonistic language, it is easy to understand without being simplistic. Its extensive bibliography will be useful for further research.

Introduction Private Wealth for Public Good PART ONE: BUSINESS AND COMMUNITY: YESTERDAY (1850-1990) Merchants to Multinationals: Growth of Indian Business Merchant Charity (1850-1941) Corporate Philanthropy (1941-1960) Towards Corporate Social Responsibility (1960-1990) PART TWO: BUSINESS AND COMMUNITY: GLOBALIZATION AND BEYOND (1990-2012) Winds of Change CSR in Action The Challenges PART THREE: BUSINESS AND COMMUNITY: TOMORROW CSR as Trusteeship Appendices Select Bibliography Index

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