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Product and Brand Management

Product and Brand Management

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Published by Shradha Agarwal
Product and Brand Management
Product and Brand Management

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Published by: Shradha Agarwal on Mar 09, 2013
Copyright:Attribution Non-commercial


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Product Definition

• In general, the product is defined as a "thing produced by labor or effort” or the "result of an act or a process"

Product Classification • Tangible • Intangible .

or marketing of a product or products at all stages of the product lifecycle . forecasting.Product Management • Product management is an organizational lifecycle function within a company dealing with the planning.

• e.Product Lifecycle Management • Product life-cycle management is the succession of strategies used by business management as a product goes through its life-cycle. saturation) changes over time and must be managed as it moves through its succession of stages. The conditions in which a product is sold (advertising. . Coca Cola and Pepsi. may not experience a decline.g.

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