A HANDLOOM GIANT
SUBMITTED TOSUBMITTED BYMr Parampal Singh Pankaj Balshotra(1015) Kamalpreet kaur(1014)
our aims are constant development of new hand-woven products. a fair. equitable and helpful relationship with our producers.”
William Bissell (MD fabindia)
“Our endeavour is to provide customers with hand crafted products which help support and encourage good craftsmanship.“In addition to making profits. and the maintenance of quality on which our reputation rests”.
The Fabindia products are mainly source to sustain and provide employment opportunities to the rural people in India.fabindia
Fab India is a chain of retail stores in India producing ethnic products carried out by the craftsmen of rural India.
. The company employs more than 15000 craftsmen and artisans all over India.
By the early eighties. to work as a consultant for the Ford Foundation.History
In 1958. the first Fabindia retail outlet was opened in Greater Kailash. primarily as an export house.Fabindia had forayed into the production of garments made from hand-woven and hand block printed fabrics. John Bissell left New York. he decided to exhibit this craft to the outside world .conti…………
. New Delhi. Highly impressed with the Indian handloom textiles. in order to provide equitable employment to traditional artisans and to fuse the best aspects of East-West culture. This led to the genesis of Fabindia in 1960. In1975.
their authentic body care products range was launched. their food products range and in 2006. Fabindia Sana. However. durries. lights and lamps. furniture.
. Recently. they have also ventured into the jewellery segment. the major chunk of Fabindia’s product range is textile-based. In 2004. pottery and cutlery. home linens.History
Fabindia started dealing in a wide range of upholstery fabrics. home accessories. stationery.
The school views primary education as a major stepping stone towards social mobility. using hand-woven. handblockprinted fabrics and vegetable dyes as far as possible. equ One of the most important values imparted is for students to stay connected to their birth place.We try to maximize the handmade process.
Fabindia does not have a company owned production unit. Fabindia was founded in 1960 with a mission to provide work and employment to India’s skilled rural artisans and to protect traditional weaving and printing skills. Our mission has always been to work with village-based artisans across India employing their regional textile skills and specialities. The Fabindia School's mission is to provide access to high quality education for boys and girls at the rural level using English as the medium of instructions.
6 billion by FY 2011.
Fabindia’s vision is to expand to 200 stores and grow its revenue to Rs 8.
1. 3. To understand the organizational set-up and their wealth creation. To understand the growth pattern of Fabindia. To understand the role of Fabindia for the rural sector development with the help of micro-finance. 2.
lighting.Area of operations
Indian and western style for man. childern and infants. women.
Organic and natural agri-products grown without chemicals and processed foods.
Showcasing craft: repository of skill and technique. natural Extension in term of accessories. floor covering. bath and table-gift .
A mix of traditional techniques and contemporary styling of linen-bed.
Contemporary wood furniture for homes and offices.
The future plans of Fabindia include leveraging the Organic Products section. shrinkage etc. It plans to expand nationally. as well as internationally. It is also trying to reduce the number of defects in the products to a minimal which include bleeding of colors. since it is still in an ascent stage in India.
Bissell has no plans to come out with an IPO in the near future. Bissell claims that Fabindia creates one job for every one lakh increase in turnover and wants to increase its sourcing base from 22. who has a strong commitment to rural India. He works hard to preserve his father’s philosophy at Fabindia of preserving craft and protecting the livelihood of the craftsmen and women.
. Although the slow growth approach may have taken more time Bissell and his partners felt it was worth it because they still have total control over what happens in the company.Future prospects
Fabindia finds it hard to meet the demand for its crafted products – garments. William Bissell.000 artisans in 21 states to about 1000. home furnishings and furniture – sourced directly from artisans of rural India. sees himself primarily as an employment generator.000 by 2010.