SA’s internet users

% OF PEOPLE CONNECTED 2012 ranking Ranking by growth rate (2008-2012) 13% Ghana 6 Lower middle income 5

We are the most connected country, but have only the sixth-fastest growth rate

INTERNET MORE POPULAR THAN NEWSPAPERS
17% read a newspaper daily 22% use internet daily

3% Ethiopia 10 Low income 2

47% listen to radio at least 1 hour a day 62% spend more than R1 a day on mobile phone 71% watch TV at least 1 hour a day

14% Cameroon 5 Lower middle income 10 8% Uganda 7 Low income 3 6% Rwanda 8 Low income 4 16% Namibia 4 Upper middle income 7

26% Kenya 3 Low income 8 4% Tanzania 9 Low income 9

INCOME OF SA INTERNET USERS
R1 500 to R4 999pm

29% R5 000+ 29% Middle income 23% Low income
R432 to R1 499pm

19% Below poverty line

29% Botswana HOME LANGUAGE OF SA 2 Upper middle income INTERNET USERS 1 66% African 34% South Africa 1 Upper middle income 6 18% English 15% Afrikaans 1% Other

IN SA...
71% of internet users use their mobile phones to access the internet. These people use social networks rather than using the internet for information

75% of social 3 of 4

media users use the internet daily

internet users have accounts at one or more social network

Only 35% of people who don’t use a social network, use the internet daily

About 2 million South Africans use internet access ONLY for social networks

PROFILE OF AN INTERNET USER Most internet users
Have high school education Live in an urban area Speak an African language at home Are under 25 Are at school, university or work Live on less than R1 500 a month
Source: networksociety.co.za

Someone who likely uses the internet
Is English speaking Is currently at school or university or work Has university training

Probably not an internet user
Can not easily read or write English Is older than 44 Is very poor Lives in a rural area
SALOMÉ NOURSE, Graphics24