PROJECT REPORT ON
“STUDY OF SERVICES OF AIRCEL”
Submitted fort the partial fulfillment of the Award Of Bachelor of Business Administration Degree From Ch. Charan Singh university, meerut (Session 2009-2012) Submitted To: Miss Deepti Banga Faculty, Management Submitted By: Arjun Sharma Roll. No.9673501 BBAVIth Sem.
Department of Management
College of Applied Education & Health Sciences
Gangotri, Roorkee Road, Meerut (U.P.) Telefax : +91-121-2610931, 2610200, 2610033
First of all I would like to thank the Management at Aircel for giving me the opportunity to do my one-month project training in their esteemed organization. I am highly obliged to Mr. D.K SHARMA for granting me to undertake my training at Meerut branch. I express my thanks to all Sales Managers under whose able guidance and direction, I was able to give shape to my training. Their constant review and excellent suggestions throughout the project are highly commendable. And I would also like to thanks my teacher Ms. Deepti Banga for providing their full support & guidelines under my training period
My heartfull thanks go to all the executives who helped me gain knowledge about the actual working and the processes involved in various departments.
Certificates Acknowledgement Executive Summary Industry Profile Company Profile Objective of Study Limitation Scope of Study Research Methodology Data Analysis Findings Conclusion Suggestions Bibliography Appendix
2 3 5 6 22 41 42 43 48 52 60 63 64 67 68
If the company removes their drawbacks then it‟s sure that the company will get great response from the customer. I hope Dishnet Wireless Ltd? (Aircel). HR department has been given more emphasis for the study of the project because it is the only sector where all type of Age group. In this project the great emphasis is given to the customer minds in respect to preferring the needs and wants of the customer is taken into consideration. Occasionally they give some offers for the benefit of the customers and retailer and distributor.due to some drawback in the service they do like this .
. MEERUT. The main objective of this company is to provide the best services to there customer in low cost with their competitor. According to the study of the markets. Income class and different level of people are represented. They offer more value added service in marginal cost.Executive Summary
The project titled “SERVICES OF AIRCELL” has been carried out for AIRCEL. The main objective of this project is to know the Status of the company with the competitor and how to regenerate their confidence in the prevailing market condition. WESTERN UP. The whole summer internship period with Dishnet Wireless Ltd? (Aircel) has been full of learning and sense of contribution towards the organization. According to the market study. Meerut is one of the potential markets for the telecom service because a single person uses many SIM(network services). Meerut will recognize this as well as take more references from this project report. it is being observed that there are many players available in the markets and some of them are really doing well. The needs and wants of the client taken into consideration.Dishnet Wireless Ltd? (Aircel) is a telecom network providing company.
I hope Dishnet Wireless Ltd? (Aircel). The main objective of this project is to know the drawbacks of their services and the need and wants of the customers of Meerut is one of the potential market for customer but company has to give special emphasis on customers‟ demands for services. Meerut will recognize this as well as take more references from this project report.
. Finding out what are the factors which affect the decision making for sell of services. To find out how to regenerate the confidence of the retailers to sell the services in prevailing market condition. To find out the problems by which we can do better in market with our competitor.Objective of the study
1. 2. 3.
In turn. the new demands of business have spurred many telecom based technological innovations.INDUSTRY PROFILE
Technological changes in the telecom and computers have radically changed the business scenario. In order to exploit these innovations for competing in
business community the world over has been putting pressure on governments to revise the policy. Given the low telephone penetration rate India offers vast scope for growth. and deregulating service provision. It is Therefore not surprising that India has one of the fastest growing telecommunication systems in the world with system size (total connections) growing at an average o f more than 20 percent over the last 4 years. Over the past several years. Several countries across the world have responded by restructuring the state controlled telecom service provider. regulation and structure of the telecom sector.global markets.59 million-line telephone network is one of the largest in the world and the 3rd largest among emerging economies (after China and Republic of Korea).
. increasing private participation. business oriented and technologically advanced telecom sector plays in the growth of the economy. India's 21. The emergent organizations have attempted to be more responsive to the business needs and have evolved mechanisms to remain competitive even under tremendous pressures. Past experience of reform across many countries suggests that the fundamental underlying issue that must be addressed in telecom reform is introduction of competition for efficiency. Many developing countries now accept the limitations of a monolith state monopoly in responding to the twin challenges of spurring internal growth and competing in an increasingly global economy. developing countries have also recognized the important role a responsive. Competition is considered to be an important factor than ownership in introducing efficiency.
The Telecom Regulatory Authority of India performs the functions of an independent regulatory body. India has witnessed rapid growth in cellular. the Government's regulatory and policy initiatives have also been directed towards establishing a world class telecommunications infrastructure in India. The telecom sector in India therefore offers an ideal environment for investment. manufacture of complete range of telecom equipment. radio paging. The growth is demand for telecom services in India is not limited to basic telephone services. Recognizing that the telecom sector is one of the prime movers of the economy.
. national and international long distance communications. The telecommunications initiative in the country is lead by Ministry of Communications through the Department of Telecommunication & Department Telecom Services and its undertakings for provision of basic telephone services. This is expected to soar in the next few years. research and development and consultancy services.The industry is considered as having the highest potential for investment in India. internet and global mobile communication by satellite (GMPCS) services. The Telecom Commission performs the Executive and Policy making functions. value-added services.
Gateway E-Mail and Store & Forward FAX Service (GEMS-400). Audio-Text. Home Country Direct Service. Gateway Packet Switched Data Service (GPSS). Satellite-based Remote Area Business Message Network. INMARSAT Data Service. Electronic Mail. Pay Phoners. Video-Tex. Internet.
. Computerized Trunk Services. Telegraph Services (Manual & Automatic).SERVICE OFFERED
Telephone Services NSD/ISD Services. Voice Mail. Gateway Electronic Data Interchange Service (GEDIS). ISDN. Concert Packet Service (CPS). Telex. V-SAT. National & International Leased Lines Circuits. Intelligent Network (IN) Services. Video Conferencing. Radio Paging. INMARSAT Mobile Service. Public Mobile Radio Trunked Service. X-25 based Packet Switched Data Network (INET). Cellular Mobile Telephone.
administrative and financial powers to formulate and regulate policy and prepare the budget for the DoT. management. VSNL was set up to plan. installation. was created with a wide rang eof executive. an apex level body. the Telecom Commission. The government created the corporate organizations in order to allow decision making autonomy and flexibility and facilitate public borrowings which would not have been possible under a government framework. regulation and several key decision areas remained with the DoT. engineering. and development of telecom services in Mumbai and New Delhi. which also lay down and monitored adherence to technical standards and managed frequency usage. policy formulation. maintenance. and operations of telecom services for the whole of India was managed by the DoT. competed with other developmental priorities of the government for a share in resource allocation. Planning. therefore. allocated funds for telecom development from government resources. Consequently. The telecom sector. operate. The bureaucratic approach and the slow acceptance and induction of new technologies with very little customer orientation were perceived as barriers to growth. A new organization. maintenance. However. under the Ministry of Communication administered telecom services. The DoT was a monolithic entity. The planning commission. two new public sector corporations – Mahanagar Telephone Nigam Limited (MTNL) and Videsh Sanchar Nigam Limited (VSNL) – were set up under the DoT. with a huge work force managing the telecom operations of the entire country. develop. The department of telecommunication (DoT).
. MTNL was carved out of the DoT and took over the operation.HISTORY OF INDIAN TELECOM SECTOR
Telecom sector was a state monopoly until the mid eighties when the liberalization process started. and accelerate international telecom services in India.
telex and fax). domestic value-added services (VAS) which covered all other services such as paging. It boldly specified its major objectives as telephone demand. Subsequently. The key driver for change in the sector was the National Telecom Policy announced in May 1994. and finance and four part time members representing the planning commission. VSAT and international basic and VAS. and department of electronics. World class quality of telecom service. cellular. India to emerge as a major manufacturing base and exporter of telecom equipment. data services. In 1992. Several service providers. with private sector being allowed to manufacture customer premise equipment. Private operators were allowed to participate in provision of VAS such as cellular and paging services. achievement of universal service obligation and ensuring world class service to subscribers. Telecom services were categorized into domestic basic (which included basic telephony. At this stage government also unbundled basic and VAS. one for each of the twenty "circles" into which the entire country had
. Telecom service liberalization started in 1984. department of industry. Basic service provision had been planned as a duopoly between the DoT and a selected service provider. basic services in the local lop were opened for private operators. Objectives of NTP (1994) were Telecom for all the telephone in reach of all. department of finance. This policy also paved the way for private sector participation in telecom services. Provision for certain basic telecom service at affordable and reasonable price.The Telecom Commission had four full time members managing technology. services. production. service provision was opened for private sector.
The government had mandated that all private basic service operators had to provide 10% of all new lines in rural areas. fax. cellular telephony and satellite based communication systems that could help develops rural telecom in a cost effective manner. the bidders were valued both on financial and technical parameters. paging. e-mail. However. A weight age of 15% for service provision in rural areas was given at the time of bid selection. Inter-circle communication remained under the DoT. Permissible network technologies were specified and basic service providers were required to base their services on fiber-optic cable and wireless in the local loop as far as possible. A penalty on a per day basis for each telephone not installed sought to prevent companies from delaying meeting rural targets. data transmission over telephone and leased circuits were increasingly being made available by private operators.been divided would compete with the DoT for basic services. and unclear policies in the various departments involved in national implementation. VSNL maintained an exclusive license for international services for at least until 2004. At the same time. Advanced communication services like cellular. Licenses had been granted for an initial period of 15 years and could be extended by another 10 years. the government encouraged new emerging technologies including local loop wireless.
. lack of coordination for adopting standards. Private Service operators were allowed to provide intra-circle long distance service which contributed to almost 60% of the total calls. Electronic Data Interchange standards and its adoption had not made much progress largely due to the problems in long distance communication.
V-Sat services etc.
Private participation allowed in all types of telecom and IT enabled services.HIGHLIGHTS The telecom muddle is growing murkier and murkier by the day. In addition. Huge market for all types of telecom equipments for both wire line and wireless.
Foreign direct investment of up to 100% permitted for the manufacturing of telecom equipment.
Foreign equity participation permitted in the telecom service sector.
Investment potential across a wide spectrum of telecom service. Internet. second largest among emerging economies (after China). so are the claims of the great Indian telecom revolution. License granted on non-exclusive basis for basic. call centres. 5th largest network in the world. Annual growth rate of 22% in basic telephone service and over 100% for cellular and Internet services. Internet. etc. national long distance. international long distance.
50mn 0.7mn out of which 1. Bharti remained the overall market leader in both the CDMA and the GSM segments.24mn (0. During May 2006.475mn were added in the CDMA segment.31mn subscribers were added as against 2.52) mn July '06 100.11mn.TELECOM STATISTICS June'06 Total subscribers Tele-density Fiex line Additions during the month Mobile Total additions during the month GSM additions CDMA additions 98.73mn 1.03mn subscribers in April 2006.70mn 1.90mn 0.65mn 1. a strong start to the new financial year.08 45.26% in April 2006.59mn 53.36mn 52.38mn. In the mobile segment. 2.
. a total of 0.5 mn mark.17mn 0.225mn 0.35mn August '06 102.7mn in May 2006.46% from 9.46 47. total additions during the month summed up to 1.08mn 90.09mn 0.225mn subscribers were added in the GSM segment and the remaining 0. The segment subscriber base grew 3.36mn 1.44mn 1.61mn 55.26 46.475mn
STRONG GROWTH CONTINUES Growth in telephony continued in May as the subscriber base reached the 102. Mobile telephone subscriber base witnessed a healthy growth of 1.22% mom to 55.15mn 9.5mn 9.61mn subscribers were added during May 2006. Tele density in May 2006 improved to 9. In the fixed segment.11mn 0. taking the subscriber based of fixed line services to 47.
Himachal Pradesh.P. Punjab
Idea Cellular Limited
Andhra Pradehs. Karnataka. Bengal UP (East). Chennai. Madhya Pradesh. West Bengal Karnataka. Maharashtra & Goa. Madhya Pradesh. Tamil Nadu. Maharashtra. Bihar. Kolkata. Gujarat. Haryana. Andhra Pradesh. Kerala. Madhya Pradesh. Kolkata. U. U. Maharashtra & Goa. Rajasthan. UP (West). Punjab
. Orissa. Tamil
Mumbai. Mumbai (Metro). Andhra Pradehs. Karnataka. Rajasthan.P. Madhya Pradesh
Reliance Telecom Limited Spice Communications Limited
Assam. Himachal Pradesh. Delhi. North East. Kerala. Gujarat. (W). Kolkata (Metro). Kerala. Haryana. Gujarat. Jammu & Kashmir. (East)
Delhi (Metro). Chennai (Metro).COMPANY Aircel Digilink India Limited Aircel Limited Bharti Cellular Limited Chennai. Orissa. Punjab. Tamil Nadu
CIRCLES Haryana. West
BPL Cellular Limited
Reliance.2% of the market share.
. driven by strong growth in both Mumbai and Delhi circles.GSM subscriber base grew 2. Bharti maintained its leadership position with 27. MTNL continued to witness the highest growth in subscriber additions. and contributed 34% to the total GSM additions for the month.35mm in May 2006.91% mom to 43. IDEA and Bharti followed MTNL in mom growth.
.346.449.073 5.09 1.969 1.153.540 194.594.591.505 2.699 1.37 7.988 2.110 1.08 0.210 Subscribers as (%) Growth on July'08 11.65 2.496 Additions in July 415.90 4.121.687 7.363.12 0.93 5.877.374 1.230 16.165.969 8.370 18.104.22.1688 961.302 230.483 2.643 1.769.706 3.619 42.GSM SUBSCRIBERS Group Company Bharti BSNL Vodafone IDEA BPL Spice Aircel Reliance MTNL Total Subscribers as of June'08 11.683.188.340 1.95 2.910 9.776 210.957.091 1.465.038.766.297 5.389.405 16.581 76.423 1.01 2.804.042 43.448 62.
Presently there are 78 licenses held by 25 Companies including MTNL & BSNL for CMTS in 23 Service Areas. 17 fresh licenses have been issued to private companies as fourth cellular operator in September/October. 34 licenses for 18 Territorial Telecom Circles were also issued to 14 companies during 1995 to 1998.2 MHz.4 MHz or 3% of AGR for spectrum up to 6. 1999. 8 licensees for Cellular Mobile Telephone Service in the 4 metro cities of Delhi. to add up to a total spectrum allocation not
. which shall be given if the subscriber base is more than 5 lacs.The country is divided into 23 Service Areas consisting of 19 Telecom Circle Service Areas and 4 Metro Service Areas for providing Cellular Mobile Telephone Services (CMTS). Mumbai. as the case may be. The license fee. In terms of N/TP-99. which may become possible to allocate in future subject o availability. In terms of old licensing scheme of NTP-1994.2 MHz. The charges will be 4% of AGR for spectrum beyond 6. In addition to license fees. This spectrum charge of 4% of AGR would also cover allocation of further spectrum. Calcutta and Chennai were issued to 8 companies in November 1994. The old licensees of cellular services were permitted for migration to NTP 1999 regime of revenue sharing which was effective from 1st ?August. one each in 4 Metro cities and 13 Telecom Circles. 2001. MTNL and BSNL were issued licenses for operation of Cellular Mobile Telephone Service as third operator in various parts of the country. 10% of AGR for category 'B' Circles and 8% of AGR for category 'C' Circles. the cellular licensees pay spectrum charges on revenue share basis of 2% of AGR for spectrum upto 4. excluding spectrum charges for cellular services is 12% of "Adjusted Gross Revenue" (AGR) for Metro Service Areas and category 'A' circles.
706 1.447.9 35. BSNl. within their areas of operation.729.121. data services and PCO's utilizing any type of network equipment.753 13. is reached.209. Such additional allocation could be considered only after a suitable subscriber as may be prescribed. cellular operators will be free to provide. The strength of the various service providers in the first quarter of 2006 is as shown below:
.84 3.604.34 5.429. Idea mobile is the leader in this circle as it was the first service provider in this circle.700 13.exceeding 10 MHz + 10 MHz per operator in a service areas.17 2.817 2.012.346.91 25. all types of mobile services including voice and non-voice messages. Bharti Cellular.3 30. In terms of NTP-99.795 2.739.302 43. Essar.97 2.496 Subscribers 11.0 April (%) Growth % Share
In UP-West (B Circle) the service provider includes Idea mobile.294.887 15. including circuit and/or package switches that meet the relevant International Telecommunication Union (ITU)/Telecom Engineering Centre (TEC) standards.727 42. CIRCLE WISE SUBSCRIBER BREAK-UP March Circle Subscribers Metro A B C Total 11.0 6.221 15.
Operators Ideal Mobile Bharti Cellular BSNL Vodafone Aircell
Jan'2008 582755 358706 513580 115017
Feb'2008 622814 367748 508972 135905
Mar'2008 634515 381787 512454 153034
The Aircel group is a joint venture between Maxis Communications Berhad of Malaysia and Sindya Securities & Investments Private Limited. whose current shareholders are the Reddy family of Apollo Hospitals Group of India. with Maxis Communications holding a majority stake of 74%.
of India for 13 new circles across India. UP(East). Maharashtra & Goa. Mumbai (Metro). Orissa. Kerala. Delhi. North East. Tamil Nadu. Haryana. Tele. These include Delhi (Metro). Maharashtra & Goa and Mumbai.
Aircel began its outward expansion in 2005 and met with unprecedented success in the Eastern frontier circles. Aircel emerged as the top mid-size utility company in Businessworld‟s „List of Best Mid-Size Companies‟ in 2007. Himachal Pradesh. Govt. Jammu & Kashmir.net recognised Aircel as the best regional operator in 2008. Kerala.
. West Bengal. Till today. UP(West). Andhra Pradesh. it launched commercially in Chennai and quickly established itself as a market leader – a position it has held since.Aircel commenced operations in 1999 and became the leading mobile operator in Tamil Nadu within 18 months.
Aircel has won many awards and recognitions. the company gained a foothold in 18 circles including Chennai. Bihar. In December 2003. Assam. Madhya Pradesh. Andhra Pradesh. Rajasthan. UP (West) and UP (East). Karnataka. Voice and Data gave Aircel the highest rating for overall customer satisfaction and network quality in 2006. Kolkata. It emerged a market leader in Assam and in the North Eastern provinces within 18 months of operations. Karnataka. Gujarat.
The Company has currently gained a momentum in the space of telecom in India post the allocation of additional spectrum by the Department of Telecom. Punjab. Additionally.
We are focused on demonstrating our versatility in creating value to our subscribers through innovative products.
. Aircel offers a bouquet of Innovative products that are unique & simple to use with a single minded objective of solving a real problem. Our products are unique in a various ways to keep you one step ahead.With over 25 million happy customers in the country. Aircel is a full-fledged national operator.
Innovation almost solves all the problems! And when innovation and technology joins hand. Explore your world of possibilities by subscribing to Aircel's innovative! Select your circle to proceed. it brings revolution! Now experience a revolution with Aircel Products.
(Feedback Form) To Log your issues with Nodal Officers Understand Registration and de-registration process for "Do Not Disturb
Registry" • • o o o o o o o o Learn the different ways to contact us. Circles Andhra Pradesh Assam Bihar Chennai Delhi Himachal Pradesh Jammu & Kashmir Karnataka
In this section you will be able to • • • • • Find answers to your general queries (FAQs) Learn tips (short cut keys) for frequently used Aircel services(Instant Services) Register your suggestions/Queries/Requests and complaints. Aircel takes you directly into the future with the world class edge-enabled network and best in class customer service.Aircel Customer Care
Welcome to Aircel Customer Care! We at Aircel strive to provide the best in class mobile services.
o o o o o o o o o o
Kerala Kolkata Maharashtra Mumbai North East Orissa Tamil Nadu UP East UP West West Bengal…….
It is India‟s fifth largest GSM mobile service provider with a subscriber base of over 27. Mumbai. North East. Rest of West Bengal. Voice over Internet Protocol (VOIP) and Managed Video Services on wireless platform including WIMAX. Bihar & Jharkhand. Delhi & NCR. 2009. Rest of Maharashtra & Goa. as of October 31. As on date. Himachal Pradesh. the company plans to become a pan-India operator by 2010. It is also a category A ISP. It has a market share of 12.7 million. It is also having the largest service in Tamil Nadu. Rest of Tamil Nadu.8% among the GSM operators in the country. Jammu & Kashmir. Aircel is present in 18 of the total 23 telecom circles (including Andhra Pradesh. Additionally. Chennai. Assam. Aircel is a joint venture between Maxis Communications of Malaysia and Apollo Hospital Enterprise Ltd of India. It offers both prepaid and postpaid GSM Aircel is a mobile phone service provider in India. UTSB has a 74% stake in Aircel and the remaining 26% is with Apollo Hospitals.
Aircel Business Solutions (ABS). Uttar Pradesh West) and with licenses secured for the remaining 5 telecom circles. Uttar Pradesh East. Orissa. ABS is a registered member of WIMAX forum – both in the Indian and International Chapters.
. It offers both prepaid and postpaid GSM cellular phone coverage throughout India. Kolkata. Kerala.Aircel is a mobile phone service provider in India. Karnataka. is an ISO 9000 certified company. ABS‟ product range includes enterprise solutions such as Multiprotocol Label Switching Virtual Private Networks (MPLS VPNS). part of Aircel. Aircel has also obtained permission from Department of Telecommunications (DOT) to provide International Long Distance (ILD) and National Long Distance (NLD) telephony services.
A rope with a sign reading.Aircel has won many awards for its services.
. „Excellence in Marketing of New Telecom Service‟. 2009 the monsoon arrived and so did Aircel customer service.
Aircel is one of the sponsors of the Indian Premier League Cricket Team Chennai Super Kings.
Aircel boat. held up the branded raft. Aircel was honored at the World Brand Congress 2009 with three awards. July 15. Aircel's majority stake holder at that time. which is captained by Mahendra Singh Dhoni. making it the largest IPO in Malaysia and Southeast Asia.2 billions (USD 3. “In case of emergency. and Marketing Campaign & Marketing Professional of the Year. Aircel was honored by CMAI INFOCOM National Telecom Award 2009 for. The company was able to generate positive publicity and show consumers that they care. Aircel placed an actual dinghy lifeboat to a downtown billboard. cut rope”. Aircel was rated as the top mid-size utility company in Business World‟s „List of Best Mid-Size Companies‟ in 2007. raised RM11. Brand Leadership in Telecom. It is also the major sponsors for Chennai Open (the only ATP tennis tournament in India).
Maxis. Aircel had been selected as the best regional operator in 2008 by Tele. and Professional Golf Tour of India.net. What Aircel calls “Corporate Social Responsibility – A Solution”.36 billions) for its shareholders (UTSB). The dinghy was cut down and pedestrians were safely transported. Aircel got the highest rating for overall customer satisfaction and network quality in 2006 by Voice and Data.
Aircel plans to maintain it for 3 years. This project boasts of first of its kind lighting solution for the entire strech of the bridge and many other landscapes to enhance the look of the whole bridge. as far as the utility is concerned.
Usaha Tegas Sdn Bhd also owned telecommunication assets in Sri Lanka (SLT) and Indonesia (Axis).abramedia.
. they are building a dedicated toilet for the police guarding the Anna Flyover and the US Embassy.in/]. the contract has been awarded by TNRIDC and executed by Chennai based outdoor advertising agency [Abra Media Networks http://www.Beautification of Anna Flyover has been taken up Aircel for a period of three years. UTSB is one of the largest privately owned company in Malaysia the owner of UTSB is a Tamil of Sri Lankan origin Ananda Krishnan and he is the second richest person in Malaysia)
They got the 3-G
permissio n on these state. Once this flyover is being beautified.
ranging from being the first mobile service in Delhi. entertainment) products & services. first Indian company to provide comprehensive telecom services outside India. first private basic telephone service provider in the country. services and solutions among other initiatives. Offer a wide range of telecom services from basic telephone service to high speed data circuits. information & learning.-telecom officer's service telephone numbers can be viewed by clicking the concerned telecom district. A. satellite and digital wireless communication ventures for provision of infrastructure. media. ASC ENTERPRISES LIMITED (ASCEL) Ascel is a multi venture corporate heralding the "convergence" era in our country. telecom circle is serving the whole state of Andhra Pradesh including the twin cities of Hyderabad and Secundrabad.P TELECOM
A. BHARTI ENTERPRISES Established in 1985. BANGALORE TELECOM Bangalore telecom system is a communications window to the rest of the world.P. Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. COMMSOUTH
.P.SOME OF THE MOST POPULAR TELECOM COMPANIES IN INDIA:
A. focusing on nationwide retailing of time (telecom.
With a customer base of over 17 million. idea cellular has operations in Delhi. Commsouth has grown steadily and established sound positions in the mobile telephony and telecom management software market. Andhra Pradesh. Maharashtra. constructions. a customer-focused company providing innovative mobile wireless services targeted to meet the needs of customers who are under-served by traditional communications companies. power. idea cellular has licenses to operate in 11 circles. CELLEBRUM Cellebrum is a company of M Corp global group with interests in the field of telecom solutions. in the mid nineties. Chattisgarh. CRICKET COMMUNICATIONS Cricket is the operating subsidiary of leap wireless international. Goa. office automation and information technology and value added services. shipping.
India's leading GSM mobile services operator. Asia‟s leading value-added mobile services and solutions provider on platforms like sms / ivrs / wap / gprs / ussd etc. oil & gas and telecom.Commsouth was founded in Chennai. Uttaranchal. Gujarat. Madhya Pradesh. ESSAR GROUP
The Essar group is one of India‟s largest corporate houses with interests spanning the manufacturing and service sectors in both old and new economies: steel.
They are a privately held company with solid financial backing. innovative products and a superior mobile telephony experience. 1896. Its mandate is to expand and enhance the online and mobile value added services sectors. well-established company. a true pioneer in the enterprise mobility market. and an unmatched personalized customer service. JP Mobile is a solid. 'background tones'. represents growth with continuity.
JP MOBILE. billing accuracy. INTERNET & MOBILE ASSOCIATION OF INDIA The internet & mobile association of India (IAMAI) is a not-for-profit industry body registered under the SOCIETIES ACT. While we constantly work towards giving our subscribers a better network. system integrators and independent software vendors. It is the first cellular company to launch music messaging with 'cellular jockey'. INC. a voice portal with 'say idea' and a complete suite of mobile email services. Idea acquired spice telecom which was operating in Karnataka and Punjab.Haryana. MTNL DELHI
. Himachal Pradesh and Kerala. LOOP MOBILE Loop mobile (BPL mobile now rebranded as loop mobile). our subscribers can be assured of the same focus and commitment in providing the best network coverage. innovation is central to idea's vas factory. 'group talk'. UP-west. Idea cellular footprint currently covers approximately 45% of India‟s population and over 50% of the potential telecom-market. They offer sure wave mobility suite. a comprehensive wireless mobility solution for enterprises. As a leader in value added services. carriers.
Kerala. applications. Data and Video) digital network.MTNL Was Set Up On 1st April. Expand The Telecom Network. covering mobile and fixed line telephony including broadband. including infrastructure and services for enterprises as well as individuals. The Political Capital And Mumbai. Introduce New Services And To Raise Revenue For Telecom Development Needs Of India �S Key Metros � Delhi. and consulting. 1986 By The Government Of India To Upgrade The Quality Of Telecom Services. Bihar. national and international long distance services. integrated (Both Wireless and Wireline) and convergent (Voice. RELIANCE INFOCOM The Reliance group founded By Dhirubhai H. high-capacity. West Bengal and Jharkand. Tamil Nadu. Currently they operate in the states of Rajasthan.
.SHYAM TELECOM Sistema Shyam teleservices limited is a joint venture company between sistema of Russia and Shyam group of India. It is capable of delivering a range of services spanning the entire infocomm (Information and Communication) value chain. Ambani (1932-2002) is India's largest business house RELIANCE INFOCOMM Reliance Infocomm will offer a complete range of telecom services. RELIANCE COMMUNICATIONS Reliance Communications has a reliable. The Business Capital Of India
SPICE TELECOM Spice telecom the brand name of spice communications limited is presently operating cellular phone services in the states of Punjab and Karnataka. Considered as one of the best providers of mobile telephony in India. 1956 to take over the activities of the erstwhile overseas communication services (OCS). with service and distribution centres of its own.
TATA INDICOM Tata teleservices ltd offers its products and services to customers across India under the name of "Tata Indicom". Shyam group commenced its operations in 1974 to introduce up-to-date telecommunication technology. Since its establishment. dsl in metros
VIDESH SANCHAR NIGAM LIMITED VSNL incorporated on April 1. TOUCHTEL A Bharti group company offering landline.SHYAM TELECOM LIMITED
Shyam telecom is pioneer in Telecom Industry. It has revolutionized the industry with development of innovative products. the TEPL network spans across the central western India. Established in 1993. 1986 under the Indian Companies Act. Tata teleservices limited is India‟s leading private basic service operator. TELEMATIC ENGINEERS (P) LTD. TEPL has been foremost in bringing global technology to the Indian market. SONY ERICSSON Sony Ericsson mobile communications offers mobile multimedia consumer products for people who appreciate the possibilities of powerful technology.
1 million customers. Vodafone essar now has operations in 16 circles covering 86% of India‟s mobile customer base.
YOUR BILL BUDDY Your bill buddy.
. Also you can send free sms to your friends. with over 34. submarine cable systems. VODAFONE ESSAR Vodafone essar in India is a subsidiary of Vodafone group plc and commenced operations in 1994 when its predecessor Hutchison telecom acquired the cellular license for Mumbai. and value added service nodes to provide a range of basic and value added services. switches.com is your one-stop solution for finding the best mobile plan in market for yourself.operates a network of earth stations.
To build the relation ship with the new customers and to follow up them. To generate the leads through the survey. 3. The make the customer aware of the benefits of the product and convince him to use the services.
. 9. 2. 5. On The Job Training (OJT) gives a practical exposure and helps in acquiring the on road skills. 10.On the job training
1. To maintain good relationship with the corporate employees. 6. To sort out the prospective leads from the data I have collected through the survey. First and foremost objective is to sell the Sim and Vouchers in open commodity & acquired the existing market. To introduce Aircel to those people who don‟t have any knowledge about Aircel and its products and services. 8. 4. To get more references from the customers and generate new leads by following a chain process. To find out the customer awareness on booming telecom market and to find out of the people. 11. make sure that they are satisfied with the product. 7. To gain the complete knowledge about the products of Aircel.
To understand the clients perception (how to motivate them). We have to achieve our target within due time (do or die) 2. 5. Keep Patience 4. and I promised to retailer as soon as possible I shall solve your problems. I have to know more than my clients. Enjoyment is also a part of work(work-life balance)
In these days I have got the knowledge buying habits of the customers at some extent. 3. At last I have motivated those retailers who don‟t have interest to sell the service of my company.
.Things which I learnt from OJT
1. Now I don‟t feel any problem to talk with any retailer.
14* wherein you will get multiple goodies like Unlimited surfing for 3 days. The other scope of this project is it helps the company by which they solve the problem of the customers and make the good relationship with the customers.
. The scopes are: The scope of this project is that it gives the enough scope to the company to know the need of the customers of Meerut. They can know about the buying behavior of the customer.e.
Aircel Presents Pocket Internet Pack @ Rs. uploading & downloading on your GPRS enable handset & to your laptop/computer. wallpapers & games through a specific WAP URL on your mobile handsets only. Living standard of the people of Meerut according to their income. Also with this pack you can download some free content downloads i.Scope of Study
Every works has some has some of the scope.
wallpapers & games through a specific WAP URL on your mobile handsets only.e. Also you can download some free content downloads i.
. uploading & downloading on your GPRS enable handset & to your laptop/computer.Read more
Aircel presents Pocket Internet Pack @ 98* at a very nominal cost wherein you will get multiple goodies like unlimited surfing.
Song Download Charges : Free What is Caller Ring Back Tone? Caller Ring Back Tone (CRBT) is a special feature through which the calling party can hear a song or music instead of the default "tring tring" tone. Select a new song and either assign the song for all the callers or to
. Registration Rs. Through this the subscriber can dedicate a specific song for a specific subscriber.30. Once the user has registered for CRBT service the calling party will hear the song instead of the default ringing tone ("Tring Tring").3/min. he or she will get to hear the special song dedicated to the calling number. Subscriber will be confirmed with an SMS message of service activation. there will be a subscription charge and a charge for every song downloaded. While selecting the song it will play. How to dedicate a special song to a particular user or change a song? To change the selected song or to dedicate a special song to another user the subscriber has to call 53000 and follow the instructions which will play by IVR. Whenever this subscriber calls. No song download charges. call Rs. Will the subscriber be charged for the service? Yes. whether to dedicate to all or a particular number.Aircel introduces Dialer Tunes! Get rid of boring Tring Tring and make your callers listen to latest tunes. How to activate CRBT service? In order to get the CRBT service activated the subscriber has to register with the CRBT service by calling 53000 and follow the instructions played by IVR. Dial 53000.
What is Caller Ring Back Tone? Caller Ring Back Tone (CRBT) is a special feature through which the calling party can hear a song or music instead of the default "tring tring" tone. After removing the dedicated song the particular subscriber will hear the default song selected for all. How to deactivate the special song dedicated to another user? The user can remove the song dedicated for a particular subscriber by calling 53000 and follow the instructions played by IVR. call the IVR at 53000 and follow the instructions. To change or to deregister the album. How to unregister the CRBT service? The user can deregister from the CRBT service by calling the short code 53000 and follow the instructions played by IVR. by calling Aircel Customer care at 09854012345 (Applicable for both prepaid and post paid subscribers of Assam Circle. One can select an album as their CRBT from the available list of albums. Once the subscriber is unregistered the calling party will not hear the song anymore and only the default "tring tring" will be played. Subscriber will be confirmed with an SMS message of song change. The User can also unsubscribe from this service. What is CRBT Album? Songs are grouped under special groups called albums. Songs will be played randomly to the caller from the selected album. Select the account details or profile management and can do deregistration of a single number or all. Select the account details or profile management and can do deregistration of a single number.
.particular caller so that the previous song will be replaced with the newly selected song.
According to Clifford Woody research comprises defining and redefining problems. making deductions and reaching conclusions. We all possess the vital instinct of inquisitiveness makes us probe and attain full and fuller understanding of the unknown. The Advanced Learner‟s Dictionary of Current English lays down the meaning of research as “a careful investigation or inquiry specially through search for new facts in any branch of knowledge.Slesinger and M Stephenson in the encyclopedia of Social Sciences define research as “ the manipulation of things. and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis. organizing and evaluating data. which man employs for obtaining the knowledge of whatever the unknown. formulating hypothesis or suggested solutions. correct or verify knowledge. It is actually a voyage of discovery. D. can be termed as research. whether that knowledge aids in construction of theory or in
MEANING OF RESEARCH
Research in common parlance refers to a search for knowledge. This inquisitiveness is the mother of all knowledge and the method.” Some people consider research as movement. In fact. a movement from the known to the unknown. research is an are of scientific investigation.” Redman and Mory define research as a
“systematized effort to gain new knowledge.
Research is an academic activity and as such the term should be used in a technical sense. collecting. concepts or symbols for the purpose of generalizing to extend. One can also define research as a scientific and systematic search for pertinent information as a specific topic.
Business Executives. The systematic approach concerning generalization and the formulation of a theory is also research. This region is the one of the most densely populated region with the average per capita income and this region hosts a number of government. Thus. etc. there are huge numbers of people with high disposable income. In short.
The respondents were selected from the Meerut. an original contribution to the existing stock of knowledge making for its advancement. As such the term‟ research refers to the systematic method consisting of enunciating the facts and reaching certain conclusions either in the from of solutions(s) towards the concerned problem or in certain generalizations for some theoretical formulation. According to the executive. observation . The research location assigned for the project was Aircel office. an idea about the profile of the customers seeking the scope of network services were identified. thus.
. and corporate offices. Business Men. Government employees. are the buyers of such products. comparison and experiment. market and our pear & dear.the practice of an art” Research is . After getting the knowledge from the executive of Aircel. It is pursuit of truth with the help of study. For the consumer‟s survey the sample size taken was 50 and the sampling method was quota sampling. the search for knowledge through objective and systematic method of finding solution to a problem is research.
for obtaining 50 successful interviews. however. business newspapers. had to be made. 1) Primary Data collection Method: To collect primary data following plan was carried out: In order to test the impact of recession on an extensive customer survey was conducted with the help of formally designed questionnaire. A much larger of calls. So this sampling can also said as stratified random sampling.Data collection method
Basically two types of data collection method are used in this project.
2) Secondary Data collection Method:For this study a great deal of data was collected through various business magazines. those having relevant data which I need. We also get the data from different distributors and retailers. a sample size of 50 was considered sufficient.
. In the view of time and cost constraints. All the respondents were chosen randomly from a stratum of people who sell the network services. and websites.
Retailers and Distributors
CATAGORY Retailer Distributors
FREQUENCY 47 3
PERCENTAGE 94% 6%
DISTRIBUTORS. 47. 6% RETAILERS DISTRIBUTORS RETAILERS. 94%
16% COMBINED.SELLING FREQUNCY OF AIRCEL SERVICE
CATAGORY ONLY AIRCEL COMBINED
FREQUENCY 8 42
PERCENTAGE 16% 84%
COMBINED. 42 50 40 30 20 10 0 ONLY AIRCEL COMBINED NUMBER ONLY AIRCEL. 8 ONLY AIRCEL. 84% FREQUENCY PERCENTAGE
Show the revenue of the AIRCEL Company weekly wise. It is the revenue of the retailers.
AIRCEL AIRTEL IDEA VODAFONE TATADOCOMEO RIM(CDMA)
350000 300000 250000
200000 WEEKLY REVENUE 150000 100000 50000 0
EO RI M
O CO M
Show the weekly activation of retailers among the sample size.
AIRCEL AIRTEL IDEA VODAFONE TATADOCOMEO RIM(CD MA) 2350 373 557 345 486 8
1500 TOTAL ACTIVATION 1000 500 0
TE L EO O CO M RI M ID EA CE L FO NE AI R AI R DM (C A)
WEEKLY RETAILER SATISFACTION AVERAGE SAMPLE SIZE 8 GOOD 9 BEST 26
30 25 20 SAMPLE SIZE 15 10 5 0 SAMPLE SIZE AVERAGE 8 GOOD 9 SATISFACTION BEST 26
.Show the level of satisfaction of the retailers about the AIRCEL Company.
People know about Aircel service through 30 % Friends 70% Advertisements 5% Other Sources
Friends Advertisement Other Sources Total
30 70 5 105
30% 70% 5% 105%
70 60 50 40 30 20 10 0
friends advertisements other sources
INTERPRETATION: Hence maximum respondent know about Aircel through advertisement
Feature of Aircel forced people to use Aircel is 35% Advertisements 35%Goodwill Advertisements Connectivity Schemes Goodwill 30 70 5 105 30% 70% 5% 105% 20% Connectivity 10%Schemes
advertisement connectivity schemes goodwill
People‟s first choice of cellular service when they want to use mobile phone IDEA 45% vodaphone 30% Aircel 8% RELIANCE 10% TATA INDICOM 5% OTHERS 2%
AIRTEL Idea TATA INDICOM RELIANCE Aircel OTHERS
Feature of Aircel is better than the people‟s previous cellular service.
ADVERTISEMENTS CONNECTIVITY SCHEMES
Aircel users in people‟s phone book Less than 30% 30% .70% More than 70% : : : 15% 25% 60%
0-30 30-70 70-100
Type of advertisement mostly like by people in IDEA is
Audio Visual Print Audio
: : :
85% 2% 13%
Audio Visual Print Audio
People like most in Aircel is NOKIA + Aircel IDEA MAGIC Postpaid services IDEA Broadband : : : : 86% 5% 8% 1%
NOKIA + AIRTEL AIRTEL MAGIC Postpaid services Aircel
Service liked by people most in IDEA is IDEA missed you service Ring tones Hello tunes : : : 63% 15% 22%
AIRTEL missed you service RINGTONES
Type of recharge cards liked by people
More talk time More validity
IDEA is #1 in India
More validity Both
They are trying to solve the network problems and focus on the more network towers. They are also giving more focus on customer relationship.
. They are trying to make more dealer/distributors in every area for convenient of retailers and customers. Customer‟s problems in value added service in AIRCEL Company. It should be solved quickly. They will get easily sim and voucher any time. They are giving more margins to retailers and distributors regarding any other network companies. Retailers are more interested to sell the SIM in slab (during the scheme time). There is prospect to become number one company in the market.FINDINGS AND CONCLUSIONS
AIRCEL is the second leading network company. AIRCEL are giving the gift items regularly to the retailers for who fulfill the selling target. AIRCEL sells more SIM than AIRTEL in this time and giving more benefit to the customers.
Network failure (poor network).
. Automatic service activated. Proper balance is not confirmed on SIM. Rejection paper is not available.PROBLEM OBSERVED THROUG SERVEY
Vouchers not recharged easily. Second month balance is not available in the purchase SIM according conditions. Most of the retailer is interested towards activation not in revenue. to the
Problem in Rs 1 power.
They may be partial or refuse to cooperate. The sample size taken for drawing the conclusion was not sizeable. 3. 4. The following limitations for the project are: 1.Limitation of Study
Every work has its own limitation. Time constraints has been also become a major limitation.
. Getting accurate response form the respondents due to their inherent problems. Duration of the project was not enough to make our conclusion on such a vast subject. Limitation are extend to which the process should not exceed. Customer ignorance was faced during discussions with respondents. 2.
. Airtel). Automatic update VAS. 2. Network coverage with competitors (Vodafone. THREATS: --1. They got the license of 3-G service in 13 circles. Network problem (poor network). 2. There is a great opportunity in the telecom service. Flexible and better plan for the customers. Giving more margins to the retailers and distributors.CONCLUSIONS
After the depth study of all the current situation of the market. I come to this conclusion that the Indian market is so open and vast for the telecom service. if they provide better and consistent network in the coming years then . It was the first company to launch the PPS plan.
SWOT ANALYSIS STRENGTH: --1. WEEKNESS: --1. OPPURTUNITY: --1. 2.they would be number one telecom provider company.
We give the following suggestion that can be implemented to increase the customer‟s satisfaction and profitability of the company.
5. The company can use internet
7. More distributors should be created where the distributors are less. There should be regular survey to ensure that the salesman are distributing the products evenly and not doing favor to certain retailers and ask for tips. More emphasis should be given in retaining and building loyalty among the retailers while at the same time the new retailers should be encouraged. Supply and distribution should be improved during summer. It should not rely upon the existing advantage but should give more new advantage: For example a) Offering gifts to the customers on buying SIM during a specific time. b) They should give dress having the logo of AIRCEL to the salesman to motivate and advertisement. The competency of the distributors should be assessed.
4. distributors and retailers and interact with customers through internet. The company can built database about suppliers.
. 10. Public welfare schemes should be undertaken so as to build a closer relation with the customers. take orders and in making transactions with retailers. It should expand the network coverage.
9.to facilitate information exchange. It should be more focus on customer call during the problems.
www.& Kellar Research Methodology by C. Kothari. www. Marketing Management by Philip Kotler .google.com Other source.org/wiki/Aircel www.com.wikipedia.aircel.R.scribd.BIBLIOGRAPHY
Summer Internship Simplified by Uddyan Das.
IS COMPANY PROVINDING YOU REGULAR STOCKS?
. YES 2.
Q3. NO. GIVING YOU MORE MARGINS ON SIM AND VOUCHER? 1.APPENDIX
QUESTIONAIRE NAME OF RETAIL SHOP: ---NAME OF RETAILER: --------Q1. NO. DOES COMPANY‟S MAN VISIT YOUR RETAIL SHOP REGULARLY? 1.VOUCHER. SIM 2. IN WHICH ITEMS.
Q5. ARE YOU SATISFIED WITH AIRCEL SERVICE? 1. ARE YOU RETAILER OF AIRCEL COMPANY? 1. YES 2. IS AIRCEL CO. YES 2. YES 2. NO.
Q6. NO. YOU ARE INTERESTED TO SELL MOST? 1.
Q9 Do you want to buy Idea sim card? Yes No Cant say now Q10 Which factor do you considered while buying Idea Cellular Limited Products? Network Schemes Brand image Call Charges If other than please specify……………….
2.GIVE THE OPINION ABOUT AIRCEL CO. YES. Q11 From how long do you use Idea simcard? less than a year 1 to 3 year More than 3 years Q12 Have you seen any advertisement of Idea Cellular Limited? Yes No Q13 Do you face network problem any time? Sometime Never Often
. BEHAVIOUR OF COMPANY‟S MAN IS GOOD FOR YOU? 1. 2.WHICH CAN BE IMPLEMENTED. NO.1.
Q15 Do you satisfied with the service of Idea Cellular Limited? Yes No.Q14 In which area of service in idea simcard do you want to improve? Network Quality Schemes Call Charges.
.I observed all the data from retailers according to their weekly sell of SIM and VOUCHERS.MARKET MAPPING FORMAT R=REVENUE A=ACTIVATION
name of Contact AIRCEL AIRTEL IDEA TATA VODAFONE RIM retailers Person DOCOMO name R A R A R A R A R A R A
This is the weekly mapping report of retailers .