L'Oreal's Objective


….increase its presence in ASEAN Zone

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Of this amount 30% of sales were in Thailand. making it contrast significantly regard with Europe each national market is quite distinct. Cosmetics sales in Laos. Singapore 7% and Vietnam 5% 3/10/13 .Market Analysis: …. 23% in Indonesia and 21% in the Philippines. Indonesia and the Philippines are the largest consumers of beauty pr ASEAN cosmetics sales figures totalled $12. taking a uniform approach to marketing and product development pose Click to edit Master subtitle style significant risks of failure Thailand. while Malaysia made up 12%. Cambodia and Myanmar combined accounted for less than 2% of the total sales amount.2bn. Brunei. with a myriad of cultures and an uneven spread of wealth.increase its presence in ASEAN Zone markets for cosmetics in the countries of Southeast Asia have many common characteristics but there are wide variations in consumer wealth huge disparity of wealth throughout the region.

has increased its presence in neighbouring Indonesia Procter & Gamble announced that it was relocating its global beauty and gro South Korean skin care companies.Competito rs: …. for instance. Brunei and the Philippines the region] Mamonde. have been building on an a AmorePacific has launched its Laneige outlets in a number of countries.increase its presence in ASEAN Zone Unilever. Sing Click to edit Master subtitle style 3/10/13 . Malaysia. would also be launching “brand shops in Thailand. star Distribution is the same [throughout Thailand.

increase its presence in ASEAN Zone Distribution is the same throughout the region Distribution includes department stores. pharmacies and specialty shops suc sales through aesthetic clinics or beauty salons Click to edit Master subtitle style 3/10/13 .Distributi on ….

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