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openbooks

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2551

978-974-8233-52-9
165


openbooks
286

10300
0-2669-5145
0-2669-5146
www.onopen.com
email: onopenon@yahoo.com

117-119
10200
0-2225-9536-40
0-2222-5188

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- Margaret Mead,

- Bill Gates, Microsoft

- John Mackey, Whole Foods Market -

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: 6 : 11
: 14
: 36 : 40
: 54 : 70
(2): : 92

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2) DualCurrency System: 112 3) Benetech: 126 4)


Campfire : 134 (Grameen Bank):
146 : 174

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2550

2549


.




? ?
?
?
?

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To Think Well is
Good, To Think Right is Better
12


, ,
,

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- 7 8
2550

1 2551

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10


:

7 8 2550

To Think Well Is Good, To Think
Right Is Better ( 2549) ( 2550)
24
(http://
www.onopen.com/)



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11

(creative capitalism)



(race to the bottom)



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12








(John
Mackey) Whole Foods Markets


Rethinking the
Social Responsibility of Business (
) (Milton
Friedman)
. . (T. J. Rodgers)
Cypress Semiconductor 2005
http://www.reason.com/
news/show/32239.html

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Whole Foods
[
]





3 2550



PDF (Creative
Commons) (http://www.fringer.org/)
(http://www.midnightuniv.org/)

| www.fringer.org
16 2551

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:

(www.onopen.com)


:


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1 (Amartya Sen)


(Nassim
Taleb) (derivatives)

Fooled by Randomness




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sample bias survivor bias






Black Swan
sample bias




self-emerging ()

(chaordic) chaos order
chaordic

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(Adam Smith) optimal result


optimal
result fair
competition


fair competition

sustainable
development

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green movement

sustainable development
social justice

90

90
sustainable economy


externalities2



(Karl Polanyi) externalities
internalities



externality

sustainable economy




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sustainable
economy




100



SME

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externality


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GDP
GDP


UN
Human Development Index
(wellbeing)
GDP

(John M. Keynes)


GDP
Genuine
Progress Indicator (GPI)
Redefining Progress (www.rprogress.org/)
()
GPI GDP
GDP


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GDP
Enron
Enron

GDP GDP
GDP
Enron

Genuine Progress Indicator GPI GDP

Pareto Optimal3

1
1
5
0.0001

Gini Coefficient4






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: http://en.wikipedia.org/wiki/Image:World_Map_Gini_coefficient.png

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: http://en.wikipedia.org/wiki/Image:Gini_since_WWII.gif

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: http://www.sarakadee.com/web/modules.php?name=Sections&op=
viewarticle&artid=686

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asymmetric information5
10











3 3

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10




www.wallstreetfollies.com

Enron, Martha Stewart, TYCO, WorldCom, Merrill Lynch,
Deutsche Bank ...


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: http://wallstreetfollies.com/diagrams.htm

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knowledge management



(Larry Lessig)
10

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copyright




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The Simpsons
4 The
Simpsons





10 (
) public
domain
10


95
Mickey Mouse Extension Act
5 95

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: http://www.etcgroup.org/upload/media_element/26/01/badpats.jpg

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(Bill Gates)







social justice

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Ohmynews.com
2-3


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1.1





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self-emerging

: http://gc.sfc.keio.ac.jp/class/2004_14949/slides/05/17.html

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People of the
Year

emergence







Representative Democracy


E-Democracy

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Cosmopolitanism (Kwame Anthony Appiah)




sustainable economy


conservation



Natural Capitalism (Paul Hawken)

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: http://en.wikipedia.org/wiki/Image:Sustainable_development.svg
http://www.housing.gov.za/Content/Housing%20Atlas%2005/document/
doc.htm

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Industrial Ecosystem


Industrial Ecosystem
Kalundborg


: http://newcity.ca/Pages/industrial_ecology.html

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Biomimicry





top-down bottom-up

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http://biomimicry.net/

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CSR Corporate Social Responsibility

Natural Capitalism CEO

CSR

Corporate
Governance CSR


CEO

CSR
Corporate Ethics

CSR

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50



45
35

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? - The Millennium Poll

: http://www.environment.gov.au/settlements/industry/finance/publications/
respon-investment.html

CSR
GlobeScan
CSR
CSR fair employee
treatment



CSR
CSR

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: http://www.globescan.com/csrm_research_findings.htm

performance CSR


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CSR


CSR
CSR

: http://www.globescan.com/csrm_research_findings.htm

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54

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self-emergence

open source

bug



open source (Linus Torwald) Linux ()
Unix
open source open source

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copyleft ()

license

open source




open source self-organize
coordination

(operating system) open source
code open source


service economy6

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MIT
extensions



Electronic BBS
BBS



60
open source
40

:http://ocw.mit.edu/NR/rdonlyres/Sloan-School-of-Management/15-352Spring2005/308C4BBD-FFBF-45F4-87B8-92C1075F8078/0/karimlakhani_ope.pdf

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open source
Creative Commons (Larry
Lessig)

100 public domain
Creative Commons

4 Attribution
Noncommercial
No Derivative Works Share
Alike

: http://cc.in.th/wiki/spectrum-of-rights

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Developing
World Only
(Cameron
Sinclair)7




Developing World Only


Creative
Commons
open source

Apache open source
2007 Apache

open source
Internet Explorer
Mozilla Firefox open source
Firefox 2003
14
open source
salesforce.com technical

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support Customer Relationship


Management (CRM) open
source izimi


(royalty) open source
Magnatune

burn 5
5 playlist
300
playlist

jamendo.com
open source


open
source
open source
open source open
source



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open source
LibriVox Podcast
MIT
OpenCourseWare open source
education MIT




MIT

open source
Connexions
open source
REVVER
izimi Open Democracy

PLoS Public Library of Science




2550 BBC
BBC YouTube
E.F. Schumacher Small is Beautiful


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10






LED

5 LED
Light Up the World Foundation
LED

LED




Design Like You Give A Damn
PlayPump

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(Nicholas
Negroponte)
MESH Network

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CSR


CSR
Triple Bottom Line
People, Planet and Profit
profit
planet people
profit
profit


UN Anti-Corruption
Convention8






ISO
ISO

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ISO 14000 ISO


ISO 26000
planet
WWFWorldwide Life Fund Johannesburg Action Plan, Rio
Declaration, UN Biodiversity Convention

people
The International Bill of Human Rights

Global Reporting Initiatives GRI
20
Profit Planet People


2 Corporate Governance Report
CSR Report
CSR CSR PR

CSR
Triple Bottom Line

CSR

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CSR

CSR


Socially Responsible Investing (SRI)
(SRI
funds) 3
15-25

shareholder advocacy





10

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SRI

5 10
8
SRI



shareholder advocacy

SRI
community investment

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SRI
1.4 3



SRI


: http://www.socialfunds.com/news/article.cgi/article1849.html

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Wall Street Journal


SRI

3 5 10
SRI
Morningstar
5 4


SRI

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()
Institute of OneWorld Health (Victoria
Hale)




open source



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KickStart
5
Grameen Bank

Participant
Productions
Inconvenient Truth Skoll
Foundation (Jeff Skoll)
eBay

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Participant Productions

TED
ted.com



TED
(Bunker Roy) Barefoot
College TED

change enabler

Fair Trade


GuideStar.org World Business Council

GuideStar.org Morningstar
Morningstar
GuideStar


World Business Council for Sustainable Development
Global Reporting Initiatives


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Grameen Bank
10

10

20 growth
capital

Nothing Ventured, Nothing Gain


Skoll Centre for Social Entrepreneurship MBA
Oxford School of Business
Social Entrepreneurship






growth
capital

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(hybrid financial instruments)


social entrepreneur

open source

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: Martha
Stewart Martha Stewart
: ( 29 ) Martha Stewart
insider information
ImClone Approve
FDA
Martha Stewart FDA

FDA Sam Waksal CEO
ImClone Merrill
Lynch Eric Hecht Hecht
Mr.Hecht
FDA
Martha Stewart
...
Martha Stewart FDA
Hecht
Martha
Merrill Lynch Enron
Martha Stewart
Martha Stewart ...

Martha Stewart Omnimedia
Omnimedia
Authur Andersen Enron
Arthur Andersen

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Enron
Arthur Andersen
CFO CEO Enron

5
Deutsche
Bank Enron Enron
Arthur Andersen



CEO CFO

Enron
BusinessWeek
Enron


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: open source



open source
Linus Torwald
open source Jimmy Wales
open source

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open source



:



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:


carbon footprint 1
X Y




:
:




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Amazon.com




: open source

:



24

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open source
open source system
presentation Powerpoint
open source
open source


open source
open source


open source


open source
:




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10 10

:
CEO CFO


horizontal
organization






CSR
CSR
: 1.1


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:
cosmopolitanism



Fair Trade






:
10-20










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:












CNN BBC





:


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:









:

GDP 3.3, 3.5 4



: GDP

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1 GDP
GDP

Genuine Progress Indicator (GPI)


Simon Kuznets
GDP National Income Account

Welfare of the nation can scarcely be


inferred from the measurement of national income
The goal for more growth should specify of what and for
what
GDP

GDP GDP



GDP
GDP

GDP
GPI GPI
GPI (http://www.

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rprogress.org/)
: GNH

: GNH

Human Development Index



Gini Coefficient
GNH




SMS
SMS
:

:
Common Property

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89






Common
Property
:
Campfire
Common
Property UN

:

Grameen Bank,
Benetech, Campfire, DualCurrency

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Amartya Sen
2541
(ethics)

2
Externalities


3
Pareto Optimum

4
Gini Coefficient
0 1

5
Asymmetric information

6
Service Economy


7
Cameron Sinclair
(Architecture for Humanity: AFH) Kate Stohr
( )

8
UN Anti-Corruption Convention (the UN
Office on Drugs and Crime :UNODC) 28 1
2551

140 107
1

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(2):

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:
10-15
10-15

4
1
(Microcredit)
(Grameen Bank)
2

3



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1) (Weather Insurance)


weather insurance



3

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High Probability Low Consequence




Low Probability High Consequence






Low Probability

1


10



3

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Low Probability

weather
insurance Commodity Risk
Management Group
(World
Bank)







Multi Peril Crop Insurance
Name Peril Crop Insurance Multi Peril


Name Peril

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Moral Hazard


10

Adverse
Selection










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10






(public information)

weatherunderground.com






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Adverse Selection Moral Hazard




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100

4
3

7,000

58




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101

:http://www.forumforthefuture.org.uk/docs/page/52/493/4%20
William%20Dick.pdf





trigger 45 45

trigger

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trigger




10 .

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micro


meso

macro



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Re-Insurer

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2548




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High Risk
Medium Risk Low
Risk

10,000


(subsidize)


(Memorandum of Understanding MOU) 5

2549





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:




-

:


:
. .

. .



.

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:



...

:
(scale)
10

10


:


:

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110







World Trade Center


20
20

:
.

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2) DualCurrency System

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DualCurrency
System

(patent)
(Joel Hodroff) 40 50




(productivity)



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20 2 18
excess capacity
18







excess capacity





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: http://www.dualcurrency.com/files/wpcomplete.pdf


settlement



(economy of scale)



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excess capacity








10,000

10
2

200

50

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: http://www.dualcurrency.com/files/wpcomplete.pdf








Northwest

(virtual warehouse)

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CSR6

DualCurrency

DualCurrency

Business Dollar


Business Dollar



DualCurrency




CSR


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DualCurrency


3
3

:




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:

:


:

:

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:
:

: scale



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Paypal
(http://www.paypal.com/)


long tail


:
excess productivity

:


Northwest


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: Northwest

:
excess capacity

:
3


settlement


Business Dollar Business

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Baht
:


:


DualCurrency
excess capacity

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3) Benetech

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Benetech
(Jim Fruchterman)


12
60 35,000

110
Benetech 10

bookshare.org

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32,850 50





10
3

Benetech


Benetech


Benetech

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: http://www.benetech.org/about/business_model.shtml

bookshare.org
Route66




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Martus

(server)



(platform)

Benetech



(Open Source)
13

Benetech

Benetech

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Benetech

Nothing Ventured, Nothing Gained7







10


: Benetech
: Benetech

(Grameen Bank)
Benetech

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4) Campfire

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(CAMPFIRE)




(Economic
Culture In An Un-Cultured Economy)

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communal land


(totem)


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20

12


1900 4,000 1990


64,000




Communal Area
Management Program for Indigenous Resource CAMPFIRE
20 1980

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90

eco-tourism

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CAMPFIRE

20
CAMPFIRE

Wildlife Committee



(workshop)

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World Wildlife Fund World Wildlife Fund

District Council

80
20

1990 26
1.4
40
250,000


Google
CAMPFIRE World Bank, IMF, UN
World Wildlife Fund

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:



:











10

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: DualCurrency




:
win-win8


win

: ()
: ()

:
CAMPFIRE

World Bank
:


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World Bank


World Bank
: World Wildlife Fund

: World Wildlife Fund


100

10

: 2-3

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:
:


(totem)

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(Grameen Bank)

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http://
www.grameen-info.org





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148



(market share) 20-30





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149


Relationship Manager








93 7



4
5



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150

10,000
10


10


60 (center) 8

5

93


9 3

3 basic
loan housing loan higher
education loan



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151



0
3 25

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152



detour Microcredit
Highway Highway basic loan

detour

Basic Loan Flexible
Loan 7 14

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153



Grameen Phone

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154

Housing Loan

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155

Basic Loan



16 (16 Decisions)9

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156

16
16



16
10
4

3

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157

16

5
6
7

8
9
(
) 10
11






12
13
14
15

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158





pension fixed deposit
seven-year deposit 7
7

2 7
5
40
0.75

7



7
Monthly Profit Schemes

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159

1983



Grameen
Cybernet Grameen Phone
Grameen Knitwear Grameen
Software Grameen IT Park Ltd.


Grameen Trust


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160


Grameen Fund


private equity

Grameen Telecom
Grameen
Shakti Grameen Business Promotion Services
2001




10

2
(.. 2006)

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161

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162

:

bridge loan



50-60

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163

:



4 4

5




:

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164

financial consultant
:
:






11

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165

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166

:


forward

netiquette




(Kwame Anthony Appiah) Cosmopolitanism


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167


Emergence: The Connected Life of Ants
(Stephen Johnson) 30
chaordic chaos order

order

positive outcome

emergence

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168


: Grameen

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169

: Aljazeera



Favorite Bookmark Aljazeera BBC

BBC
Aljazeera


Aljazeera

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170



Islamic Finance

Islamic Finance
:



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171

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172
http://www.fringer.org/?page_id=231
http://www.fringer.org/?page_id=231
3

.. 2006
4
Pilot project

5
Memorandum of Understanding (MOU)

6
Corporate Social responsibility (CSR)
7
http://www.benetech.org/about/downloads/Nothing
VenturedFINAL.pdf
8
Win-Win Situation
9
http://www.grameen-info.org/bank/the16.html
10
We shall follow and advance the four principles of Grameen Bank --Discipline, Unity, Courage and Hard work in all walks of our lives.
11


1
2

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173

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/ (self-emerging system)
(self-emerging system
)




(chaordic)
(self-organize)

(open source)

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(sustainable development)
(sustainable development)
1980
(Our Common Future)
Brundtland Report



1. (equity)
(fairness)

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2. (precautionary principle)



3. (systems thinking)



(feedback loop)



(Human Development
Index: HPI)
(Human Development
Index: HDI)
, , ,


,

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(Amartya
Sen)
(Mahbub ul Haq)
(Sir Richard
Jolly) (Human
Development Report)
(UNDP)
GDP
HDI

(Genuine Progress Indicator:


GPI)
(Genuine Progress
Indicator: GPI)


(Gross Domestic Product: GDP)
GPI
GDP
GDP
GPI (
) GPI

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GPI

GDP
, , ,
,



(Enron)
(Enron)
.. 2543 7 Fortune
500 101,000 (USD)
( GDP )
(Kenneth Lay) (Jeffrey
Skilling) CEO
3 1
153

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Arthur Andersen
90
15
..2544

60,000
2,000 5,600

6 165
28 185


9/11



(regulatory system)






CEO 10

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(Natural Capitalism)
(Natural Capitalism)
(Paul Hawken)




:
1.

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2.


(sustainable economy)
3.



4.

5.
(
)
6.

7.



4
1.

2. (service economy)

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win-win situation

3. (biomimicry)



4.



(zero waste)
Mickey Mouse Extension Act
(Steamboat Willie)
..2471
(Steamboat Bill)

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(Mickey Mouse)






(Mickey
Mouse Protection Act)
Sonny Bono Copyright Term Extension Act
95

(social justice)
(social justice)






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(Cosmopolitanism)
(Cosmopolitanism)
Kosmopolites

, ,






(ethical universal)

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(Cosmopolitan)

(Corporate Social
Responsibility: CSR)

8
(supplier)


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/ (open source
software)
(open source
software)

(source code)

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(copyleft)
(copyleft)


(public
domain)


Lisp
(copyright)


(Creative Commons)
(Creative Commons: CC)

(Larry Lessig)
(Joichi Ito)

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2
100 (copyright)
(public domain)

(Attribution), (Noncommercial), (No Derivative Works),
(Share Alike)
1.
(by-nc-nd)

2.
(by-nc-sa)



3.
(by-nc)

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4.
(by-nd)


5.
(by-sa)

6. (by)


Sampling+
,

,
14 28 ,
,


GNU GPL GNU LGPL

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http://cc.in.th/
(Triple Bottom Line: TBL)
(Triple Bottom Line: TBL)
,
, (Profit)
(People) (Planet)

(People)



(Fair Trade)

,
, ,

,

TBL


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(Global Reporting
Initiatives: GRI)

(Planet)

(Profit)


TBL


(Global Reporting Initiative:
GRI) Coalition for
Environmentally Responsible Economies: CERES
Tellus
(United Nations Environment Programme: UNEP) ..
2540
GRI


(Profit, People, Planet)

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1,000 60
GRI 2
Corporate Governance Report (CGR)
CSR Report
(accountability) GRI

(Socially Responsible
Investing: SRI)
(Socially Responsible
Investing: SRI)
(socially responsible fund)



(Amy Domini)
Domini Social Investments
..2533

400

140


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30
Standard & Poors 500 (
S&P 500 index
500
(market cap) )
15


(community
development investment)



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(social entrepreneurs)
(social entrepreneurs)





(maximized social
return)






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Rate