Ravi Kumudesh
BSc/Dip(MLT)/PG Dip(SMgt)

Definitions and Relationships Corporate social responsibility (CSR) is the process by which businesses negotiate their role in society In the business world. CSR activities are no guarantee of ethical behavior . ethics is the study of morally appropriate behaviors and decisions. examining what "should be done” Although the two are linked in most firms.

000 plus response to “corporate citizenship” Journals increasingly “rate” businesses (and NGOs) on socially responsive criteria: Best place to work Most admired Best (and worst) corporate reputation .Recent Evidence of CSR Interest An Internet search turns up 15.

Reasons for CSR Activities CSR activities are important to and even expected by the public And they are easily monitored worldwide CSR activities help organizations hire and retain the people they want CSR activities contribute to business performance .

fly below social radar Comply.Corporate Social Responsibility Continuum Do more than required. skirt the law. do what is legally required Articulate social value objectives Lead the industry and other businesses with best practices .g. e. engage in philanthropic giving Integrate social objectives and business goals Maximize firm’s profits to the exclusion of all else Fight social responsibility initiatives Balance profits and social objectives Do what it takes to make a profit.

CSR are Grounded by Opposing Objectives (Maximize Profits to Balance Profits with Social Responsibility) and so Activities Range Widely Do what it takes to make a profit.. skirt the law.g. philanthropy Articulate social (CSR) objectives Integrate social objectives and business goals Lead the industry on social objectives . e. fly below social radar Fight CSR initiatives Comply with legal requirements Do more than legally required.

Businesses CSR Activities Philanthropy give money or time or in kind to charity Integrative philanthropy—select beneficiaries aligned with company interests Philanthropy will not enhance corporate reputation if a company fails to live up to its philanthropic image or if consumers perceive philanthropy to be manipulative .

Integrate CSR Globally Incorporate values to make it part of an articulated belief system Act worldwide on those values Cause-related marketing Cause-based cross sector partnerships Engage with stakeholders Primary stakeholders Secondary stakeholders .

Business Ethics Development The cultural context influences organizational ethics Top managers also influence ethics The combined influence of culture and top management influence organizational ethics and ethical behaviors .

The Evolving Context for Ethics From domestic where ethics are shared To international where ethics are not shared when companies: Make assumptions that ethics are the same Ethical absolutism—they adapt to us Ethical relativism—we adapt to them To global which requires an integrative approach to ethics .

Emergence of a Global Business Ethic Growing sense that responsibility for righting social wrongs belongs to all organizations Growing business need for integrative mechanisms such as ethics Ethics reduce operating uncertainties Voluntary guidelines avoid government impositions Ethical conduct is needed in an increasingly interdependent world—everyone in the same game Companies wish to avoid problems and/or be good public citizens .

Ways Companies Integrate Ethics Top management commitment in word and deed Company codes of ethics Supply chain codes Develop. monitor. enforce ethical behavior Seek external assistance .

e. ISO 9000 Adopt/follow global codes Caux Round Table Principles .External Assistance with Ethics Industry or professional codes Certification programs.g..

they may not like what others develop .Reasons for Businesses to Engage in Development of a Global Code of Business Ethics Create the same opportunity for all businesses if there are common rules Level the playing field They are needed in an interconnected world They reduce operating uncertainties If businesses don’t collaborate.

Four Challenges to a Global Ethic Global rules emerge from negotiations and will reflect values of the strong Global rules may be viewed as an end rather than a beginning Rules can depress innovation and creativity Rules are static but globalization is dynamic .

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