This action might not be possible to undo. Are you sure you want to continue?
Prepared For: HINDUSTAN TIMES MEDIA LIMITED
Under partial fulfillment of Post Graduate Programme in Master of Business Administration (2010 - 2012)
Prof. Nina Muncherjee Chairman – MBA (FT) IMNU, Ahmedabad
Prof. JAYESH Faculty Mentor, IMNU, Ahmedabad
KANISHK BHALLA 101319 / c, Batch of 2009- 2011 Institute of Management, NIRMA University Ahmadabad
Name of the Report: Projects Undertaken: Author of Report: Company Name: Address: Department: Project Guide:
Summer Internship 2011, Project Report “SPACE SELLING” KANISHK BHALLA HINDUSTAN TIMES. 18-20 KG MARG, HT HOUSE NEW DELHI MEDIA MARKETING MissVANDANA TIWARI Special intiative head, delhi
Mr abhishek diwedi Senior Manager, media marketing, HT , DELHI
Faculty Guide & Mentor: Submitted to:
Prof. DeepakK. Srivastava Prof. Nina Muncherjee Chairman-MBA-FT, IMNU, Ahmedabad
CONTACT DETAILS Address: KANISHK BHALLA 301,boys hostel Institute of Management, Nirma University, SarkhejGandhinagar Highway, Ahmedabad – 382481 Email: Phone n.o firstname.lastname@example.org 9687050609
I hereby take the opportunity to express my wholehearted thankfulness to HINDUSTAN TIMES MEDIA Limited, DELHI. Summer Project at HT has been very fruitful and I have heartily enjoyed work allotted to me. Successful completion of the project is indebted to the support of all the members of MEDIA MARKETING of HT, involved directly or indirectly with the project. This association has provided us with a comprehensive insight into the “DIRECT SELLING” services. A good project of this nature calls for intellectual nourishment, professional help, and encouragement from many quarters. Firstly, I would like to give my thanks to Miss VANDANA TIWARY, SPECIAL INTIATIVE DELHI HEAD for having provided opportunities for me to undertake the Summer Internship Project at HT. I would also like to give my thanks to Mr. ABHISHEK DIWEDI, Senior Manager. Moreover, I’m indebted for their valued guidance and incessant inspiration that they have provided throughout the making of the project. I wish to thank the faculty guide, Prof. jayesh for guiding me in the correct direction at every step for the fulfillment of the project and for his continuous support during the entire term of the Summer Internship. His support right from the throughout the execution of the process has been of great help. I consider myself fortunate to get an opportunity to complete the Summer Internship Project under his guidance. The report could not have been completed without the support and contribution of several people who have been instrumental in bringing this report to fruition. Finally, yet importantly, we would like to express heartfelt thanks to our friends/classmates for their help and wishes for the successful completion of this project.
EXECUTIVE SUMMARY I worked at the Hindustan times media limited. Where I was working in media marketing and my department was special initiative where we had to do something new for newspaper and generate revenue by space selling or by selling of our booklet. My first project was kids play guide for that magazine we tried to cover all the basic things which were available for kids in summer vacation. Our target market was kids. I covered almost all the amusement parks, kid’s shop etc. This was a subscription magazine and it was a huge success in Delhi. That was my first corporate project I have seen my things first time there like environment, culture etc. My second project was hospital and medical services for this magazine we had to cover all the well known hospital and health care services of Delhi and NCR region. For that project I had to do direct selling or space selling. I covered almost 100 hospitals and I got 4 adds for our magazines and I also had to collect the material of the hospital or their information’s. Our main aim was to come out with a booklet that would be useful for our readers. This magazine was free of cost and circulates to all our readers with main newspaper. At the end of my project I was able to achieve my targets and our 1 magazine is already available in market and second one will be releasing on1st July to 4th July because we planned to release our magazine in four parts we divide these four parts according to region vise. That was a great experience and I learn so many new things there.
Hindustan Times was founded in 1924 by Master sunder Singh Lyallpuri founder-father of the Akali Movement and the Shiromani Akali Dal in Punjab. S Mangal Singh Gill (Tesildar) and S. Chanchal Singh (Jandiala, Jullundur) were made in charge of the newspaper. Pandit Madan Mohan Malaviya and Master Tara Singh were among the members of the Managing Committee. The Managing Chairman and Chief Patron was Master Sunder Singh Lyallpuri. K. M. Panikkar was its first editor with Devdas Gandhi (son of Mahatma Gandhi) on the editor's panel. The opening ceremony was performed by Mahatma Gandhi on 15 September 1924. The first issue was published from Naya Bazar, Delhi (now Swami Sharda Nand Marg). It contained writings and articles from C. F. Andrews, St. Nihal Singh, Maulana Mohammad Ali, C. R. Reddy (Dr. Cattamanchi Ramalinga Reddy), T. L. Vaswani, Ruchi Ram Sahni, Bernard Haton, Harinder Nath Chattopadhyaya, Dr Saifuddin Kichlu and Rubi Waston etc. "Sadar Panikkar launched the Hindustan Times as a serious nationalist newspaper. As an Oxonian, historian, and litterateur, Panikkar must have hoped to make his paper eventually more than an Akali sheet. He became the editor and funds flowed freely from activist Akali patrons. He exerted himself strenuously, but the paper made very little headway. In two years Panikkar could not take the print order any higher than 3,000. By then the Akali movement appeared to lose steam and funds dried up. The paper was saved from an untimely demise when Pandit Madan Mohan Malaviya stepped in to realise his vision of a newspaper in Delhi." - TJS George, Lessons in Journalism, 2007, Viva Books, New Delhi. Malaviya raised Rs. 50,000 rupees to acquire the Hindustan Times along with the help of nationalist leaders Lajpat Rai and M. R. Jayakar and industrilist G. D. Birla, who paid most of the cash. Birla took full control of the paper in 1933. The paper continues to be owned by the Birla family It has its roots in the Indian independence movement of the first half of the twentieth century and even faced the noted "Hindustan Times Contempt Case (August–November, 1941)" at Allahabad High Court. It was edited at times by many important people in India, including Devdas Gandhi and Khushwant Singh. Sanjoy Narayan, has been appointed the editor in chief of the paper and was due to take over in August 2008. A part of HT Media Ltd, the group's Hindi newspaper Hindustan ranks as the second largestread daily in the country. Hindustan has 13 editions across the Hindi belt. They are spread
HT Media Limited is a mammoth player in the print media in India. in July 2005. Firefly e-ventures was launched as an HT Media company. The newspaper has editions published from Delhi. The registrations on . Varanasi. Mumbai. Hindustan Times. Lucknow. is India largest singleedition daily. Hindustan aspires to become an ally to its readers in their quest for success. In addition to high-quality reportage. Hindustan has just been relaunched in a completely new avatar. It is owned by HT Media Ltd. The ambition for the brand is to become a partner of progress for the youth in the Hindi belt. Riding on the phenomenal success of the newspaper in Delhi. It is printed at nine centers including Bhopal. clutter-free layout for easy readability and cutting-edge content designed to make the reader ready for life opportunities. Patna and Ranchi. Delhi. Shobhana has been nominated as a Rajya Sabha MP from Congress Party. Hindustan Times. The extent of its presence is undisputed in that it is the top leader in the English newspaper market in North India and occupies second place in the Hindi newspaper market in North India and East India. Chandigarh. Ranchi and Kolkata. Firefly acquired a social networking site Desimartini. Meerut. and runs Shine. Jamshedpur and Dhanbad). Patna. the Hindi daily from HT Media. HT Media launched a national business newspaper Mint. Lucknow. Muzaffarpur and Bhagalpur). It is ensconced in the minds of people as a newspaper of editorial excellence and integrity. The group has diversified itself across different media to access consumers and businesses. Mumbai. recognizing the importance of Internet as the most important media vehicle of the future. Hindustan . Agra and Kanpur) and Chandigarh. Jharkhand (Ranchi. Apart from these. OWNERSHIP The Delhi-based English newspaper Hindustan Times is part of the KK Birla group and managed by Shobhana Bhartia. she was the first woman chief executive of a national newspaper. the paper is also available in key towns like Aligarh.com.com for jobseekers and employers. The KK Birla group owns a 69 per cent stake in HT Media. Delhi. the flagship publication of the group. Jaipur. thus dominating most of the country. Bihar (Patna. currently valued at Rs 834 crore. Kolkata. When Shobhana Bhartia joined Hindustan Times in 1986. Uttar Pradesh (Lucknow. is a name to reckon with in today's times. The group now intends to further consolidate its already established position as a vibrant and modern media powerhouse. It incorporates a vibrant colour scheme. daughter of the industrialist KK Birla and granddaughter of GD Birla. in February 2007 with an exclusive agreement with Wall Street Journal to publish Journal-branded news and information in India. inaugurated by Mahatma Gandhi in 1924. has been is growing phenomenally. As part of its aggressive growth strategy and endeavours to build a robust Internet business.across Delhi. Hindustan Times made a successful entry into the commercial capital of India Mumbai. Mathura and Allahabad.
Print Works a one stop shop for space selling in any of the publications in HT. Print Works 2010 .a trusted partner of schools. The events and marketing solutions have been working with new innovative thought ideas to help businesses reach their target users. A front-runner of all NIE initiatives of the country. This has been done successfully using several events and seminars like Hindustan Times Leadership Summit. Moreover. a mega prize of Toyota Fortuner will also be given after a lucky draw. it fetched huge ad revenues to the company. continuously Endeavour’s to add value to education and a new dimension to classroom teaching. set our company in the league of top notch organisations which are always in the lookout of avenues to widen their clientele. The groups business .com. HT Media. seeds of which were sown during this integration.com covers business and related news in India as well as across the world. much to the chagrin of other media houses. is one of the largest news portals in the country. HTCampus. The business news website. The group has also been highly active in programmers with school children through PACE (Partnerships for Action in Education) HT-PACE. livemint. and Miss Worldwide India etc. Livemint. Held for five days in April endMay.com has crossed 5 million. The overall objective is to create a strategic platform wherein different companies can come together and benefit with the synergies of partnering with each other. Mint Luxury Summit. in consulting partnership with Virgin Radio. livemint. undoubtedly. It has consistently been ranked amongst the top 10 news sites in the world by Forbes and offers indepth coverage and analysis to its users. It won be wrong to say that Print Works reaped the harvest.Shine. As part of its expansion into electronic media. This division identifies growth companies and enters into strategic partnerships with them. .com. The novel concept. it took place barely a few months after the media marketing departments of Hindustan Times. Delhi Shopping Festival. which has grown to become the No. entered the FM radio market in key Indian cities with its channel Fever 104."Strategic Partnerships" . Hindustan and Mint were integrated. PACE has made the newspaper an integral part of a child curriculum. aimed at students passing out of school and college to help them take the right decision about their higher education. bringing about significant value addition in and around the editorial product. The group's news portal Hindustantimes.is dedicated to cater to the advertising needs of growth companies by providing them a cashless form of advertising and building up their brands thereby enhancing the value of the business. Firefly also launched an education portal. with over 10 million unique visitors and 100 million page views per month.com is the integrated offering with Mint. To woo the advertisers. has remarkably maintained the tradition of ours as the first Indian media company to have organized this expo.com combines the editorial strength of Mint with a best-in-class web interface and a selection of online tools that aid the users to stay on top of the developments in the business world as well as help them with investments. 2 channel in Delhi in a span of just two years.
The independent survey by the Medi a Research Users Council showed that with 19. In Mumbai. In fact. where the newspaper is a relatively recent entrant. Hindustan Times has been the paper of choice for the people of Delhi with its unbiased journalism and in-depth coverage of the city. where it garnered 21. CEO of media agency Lodestar UM.54 lakh total readers. which is the sum of daily and casual readership).NUMBER 1 NEWSPAPER Hindustan Times has once again come out the undisputed leader in Delhi while it has strengthened its leadership further in the National Capital Region (NCR) area in the latest round of the Indian Readership Survey (IRS) for the fourth quarter (Q4) of 2010. HT has increased its NCR average issue readership by over 50. Media planners who decide on advertisement spending allocations consider such data critical.20 lakh daily readers (average issue readership." She said higher reach meant higher impact in spending on local or localised brands. it is the only daily to have grown in nine out of the last 10 rounds of IRS results. HT has grown to 88. HT extended its market leadership to the NCR. In Chandigarh. This is seen as a reaffirmation of the strong reader-focused journalism that has led to HT’s consistent growth since its launch in 2005. HT remains on top in Delhi.65 lakh total readers (total readership or TR. or AIR. In Q4. where it leads Times of India by more than 1. both The Times of India and DNA have declined in the Mumbai market.13 lakh daily readers (AIR).000 readers and emerged very strong number two English daily.39 lakh readers. For the last nine decades. Also. .87 lakh daily readers and 32. HT has consolidated its position as the second largest broadsheet newspaper. said: "Ranking in the market for newspapers is important for media planning since we evaluate our plans from a reach perspective.000 and its total readership by 66. While HT has grown by 4% to 6. retaining its undisputed leadership position for the fourth successive round of IRS. as per industry terminology) and 27. within striking distance of The Tribune by just 5.000 over Q3. Nandini Dias. it has a strong lead among the more educated and affluent readers of Delhi.000 readers.
1 million. In our Endeavour to have a shared understanding. alignment and commitment. has further consolidated its number two position by growing readership and is more than 50. VALUES The values personified by HT Media are: Courage To encourage the ability that meets opposition with skill. we have derived our company vision that sets the course and empowers people to take action. Empowerment . has emerged the second largest daily in the country. Dias pointed out: "If the readership increases. Responsibility Be accountable for results in line with the company objectives." Mint. MISSION HT media mission is to become number 1 newspaper in India and provide best news to their readers. strategies and values.000 ahead of its nearest competitor. competence and fortitude. the business paper from the HT Media group. ahead of Dainik Bhaskar (33. Hindustan.At an all-India level.9 million). HT continues to grow and now has 35. with a TR of 35. with 1.92 lakh daily readers. Vision HT Media strives to be a visionary organization and not an organization with a vision. the group's Hindi daily.99 lakh readers. the cost per thousand for the advertiser goes down. Hindustan has consistently grown over the last seven rounds of the IRS.
We invest in them expect a lot and know that the rest will follow. BOARD OF DIRECTOR SHOBHANA BHARTIYA CHAIRPERSON ROGER GREVILLE DIRECTOR K N MEMANI DIRECTOR Y C DEVESHWAR DIRECTOR N K SINGH DIRECTOR . Continuous Self Renewal Determination to constantly re-examine and re-invent ourselves for further innovation and creativity. People Centric People are our greatest asset.Support our people and give them the freedom to perform and to provide our readers with information to influence their environment.
City and Campus. An icing on the cake are the extensive pull-outs which cater to various needs on different days of the week. Relationship. The enthralling supplement packs a punch with daily dose of Hollywood. Bollywood. entertainment and masala that wakes Delhi up every day from Monday to Saturday. While Thursday is all about motoring. Wednesday package contains information on travel. Monday is all about health and wellness. Friday offers weekend guide and Saturday informs the readers about shop and décor HT Cafe . Tuesday is about Gadgets. the daily entertainment supplement enjoys almost universal salience and readership. frolic. It is a newspaper that speaks to the world of â€˜youth. HT City has redefined lifestyle and entertainment space in newspapers. Fashion.SUPPLEMENTS HT City Entertainment everyday! HT City is a bundle of fun. One of the strongest drivers of readership.
health and wellness. CAFÃ‰ PULLOUTS addresses to various different reader palettes. Page 3 parties (Party Power). stories and read-throughs. celebrity talk. Males and females. Gossip (Under Honey Hat). Body & Soul. SEC A. 48 Hours to Fun & Games There are 32 pages of entertainment package on a Daily basis (Mon-Sat. On Sunday the numbers of pages are 24 (and there are no separate pull-outs) Brunch Your Sunday Menu One of the biggest readership drivers in the HT stable is Brunch. Association of some of the prominent Journalism personalities like Vir Sanghvi gives the supplement a definite boost and edge. travel. Cars & Bikes. Relationship (Chemistry ). It covers stories spanning across topics like food. It has contents ranging from Plug & Play. It comes in a unique magazine format. books & movie reviews. 22 to 40 years. It is defined as an offering that caters to everyone from a child to an adult. the supplement has lots to offer. Both males and females have strong brand affinity for HT Cafe. fashion. Brunch comes every Sunday in a unique magazine format . SEC A. Fashion (Vanity Fair ). The core TARGET GROUP is 16 to 29 years. Television (Tele talk). Food( Flavors’). with 8 pages of pullouts). The readers of HT wake up to Brunch every Sunday morning. The gamut consists of In-depth coverage on daily Lead story. lifestyle etc. shopping. This universally appealing brand has the core target group vested amongst Males & Females.Your Daily Entertainment Dose HT Café offers a bouquet of interesting articles. Away & Beyond. Bollywood (Psst Mortem). Hollywood & Celebrity Scan.
This gives candidates and employers the opportunity to effectively reach each other across both platforms.com. is the only print career supplement which offers both online and print recruitment under one umbrella and one brand.HT Estates Realty supplement Every Saturday HT Estates as a supplement partners and corroborates the readers with information that helps them buy or sell their properties. along with the best . Specifically for buyers the supplement offers array of information on realty trends. Along with that the supplement also enlightens both the buyers and sellers on legal aspects of realty transactions. The supplement offers countless options on property buying and selling. loan rates. This supplement comes with the newspaper every Saturday. Shine Weekly was re-launched with a brand new look and promise of hundreds of jobs for its readers. It now carries numerous jobs from top companies in the country. etc Shine Weekly Career supplement of HT (earlier known as Power Jobs) Shine Weekly with its unique relationship with Shine.
scholarships. hostel life a one-stop guide to the students to prepare for their most exciting phase in life. but also the parents who are ever entangled in the cobweb of their child future. Campus decisions/policies. tech talk. Mock exams. admission alerts. interview tips. Splurge Your Sunday Menu Celebrating Luxury True to its name. This weekly glossy supplement covers lifestyle of the Rich and Famous. Horizons is a supplement dedicated to serving the needs of not only student community from 10th to post graduates. which really helps them in the wake of intensifying competition. Shine Weekly is a must-read for all those on the look-out for the next best career opportunity. Exam Tips. HT Horizons Wednesday special HT Horizons offers the much needed guidance and mentorship to the students. The supplement is a source of comprehensive info around Career options. across managerial levels.jobs available on Shine. hot hiring sectors and many more useful career-related topics. HR trends.com. industries and cities. Splurge has become a household name when it comes to celebrating luxury. Shine Weekly also offers valuable information on overall career development. The magazine unearths .
The supplement highlights the hits and misses on infrastructural development and lifestyle centered around neighborhoods’. India. Burda Druck GmbH is one of Europe leading media companies. It features information around premium brands not only in India but around the world and equips reader with knowledge of various luxury events and happenings. web applications. It offers a bag full of interesting local news and local advertising which helps readers get immediate assistance on their requirements. combining it with India's unique competitive advantage to offer publishers international printing standards at a cost advantage. it reaches across the wide spectrum of photography.a supplement that caters to the reader’s quest for local news. Pioneers in their respective fields. and Burda Druck GmbH. Along with its subsidiary companies. As a longtime partner of the Hubert Burda Media publishers and a variety of external publishing and Akzidenzkunden in different industries. HT BURDA HT Burda Media Ltd. etc. . both partners bring over 100 years of experience in printing. The companycore competency is its digital pre-press. Germany.trends around luxury in India. engaged primarily in the business of magazine publishing and commercial printing. the highly efficient workflow ensures quality. Splurge cuts across gender and is well appreciated by males and females alike.. media. IT workflows. video. Burda Druck GmbH knows first and what it takes. Handling mold manufacturing with great precision. The core target group for this supplement is 22 to 40 years HT Live A peek around the corner is what Live offers to its readers . This supplement has dedicated 8 editions for 8 zones in Delhi and appears once a week in every zone. together. The joint venture leverages HT Media's world-class expertise in printing and publishing and Burda's large global multimedia operation. is a joint venture between HT Media Ltd.
HT Burda Media Ltd. is positioned to provide an array of value-added services to its Domestic and International customers. The printed paper is also easily recycled for use at paper mills. diversification and excellence. at HT Burda Media Ltd. With brands like Hindustantimes. Gravure printing is environment friendly since 90% of the chemical in the vapors form from print is captured back. are aligned towards bringing international quality standards and services to all our customers through timely deliveries at a cost advantage.com. Livemint. Firefly aims to combine HT Media 84-year old legacy as one of India largest and most respected names in the media industry. Services Given its lineage.. Gravure presses can run a lighter and less expensive paper. Desimartini. they are more efficient in paper consumption. Gravure can print on coated and supercalendered paper that is lighter than 39 gsm. Compelling product ideas.com. has already bagged two prestigious orders from OUTIROR.. HT Burda Media Ltd. and IKEA.com and Shine. Since Gravure presses can accommodate variations in height and width due to the number of cylinder circumferences available. creative use of design and intuitive user interface. involving conversion of 15.At HT Burda Media Ltd.000 tones of paper in the first year. RADIO . reprocessed and recycled. Sweden. backed by a knowledgeable sales force and customer service are the hallmarks of Firefly products. with the innovation and energy that characterize the Internet space. we believe our values drive us towards our committed goals of expansion. France. focusses on creating and building brands and businesses in the Internet media space.com in its portfolio. Rotogravure printing and paper gives better opacity. The Gravure press has 16 cylinder circumferences that allow for different cut-off sizes. Firefly promises to be an exciting addition to the HT Media family.. We. Gravure color is generally deeper and richer than offset. INTERNET Firefly e-Ventures Ltd. a 100% HT Media subsidiary.
was formed in technical collaboration with the Virgin group. Fever 104 A. . Fever 104 FM is a contemporary hits music station that plays a mix of regional. HT Events The primary focus of HT Events is to create IPRs that will grow in size and scale over time . Mumbai. The company entered the private FM radio market in the four main cities of Delhi. national and international hits. HT I Love Delhi and Mint HT Luxury Conference. activation and PR are used to provide an impactful implementation of the core idea. The company is committed to enhancing the core skills and competencies of its people while also aiding their personal growth and development. Working with the company is not just about possessing a job but moving up the pyramid of one's goals and ambitions. HT Marketing Solutions HT Marketing Solutions has been formed to offer holistic solutions to clients aiming for a complete and effective connect with the target consumers. owned by HT Media Limited. CAREERS The diverse culture at HT empowers people to dream. HT Polo. HT Events has mounted some large scale events like HT City Delhi Shopping Fest. R.Fever 104 FM. Miss India Worldwide. Bangalore and Kolkata with the brand Fever 104 FM. Rahman Concert. dream big and see those dreams come true. In a short time.a primary example being the Hindustan Times Leadership Summit. HT Marketing Solutions builds a powerful and appropriate idea for a brand after which mass media.
The workplace is filled with enthusiastic people with cutting edge skills. Star Awards is one such initiative to recognize exceptional performance and reward those who strive for excellence in work. dominating the Northern. HT Media is the place to avail opportunities and add new dimensions to one's career spectrum. Patna and Kolkata. and from events to strategic partnerships. The talent pool at HT is unmatched.2 lakhs. thus. What make them special is a never-say-die attitude and a keenness to excel. From print to mobile. from radio to internet. HT has shaped some famous careers. self-driven and have the ambition to excel at work and beyond. offering immense opportunities to learn and develop new skills. HT Media's values define and represent its identity. SWOT ANALYSIS: STRENGTH: • The flagship publication of the Group has editions from Delhi. . Eastern and Central regions of the country. • Its New Delhi edition continues to be the single largest English daily edition in the country with a circulation of over 9. radio and internet for people who are motivated. Raising one own bar and outperforming one own potential is recognized and rewarded in HT.Media is the sunrise sector and is poised for growth.and that is the company's strong value system. The company believes in a passion for excellence and a commitment to work as a team. People with diverse backgrounds and work experiences flourish at HT because they are all united by something unique . The company firmly believes that its employees are its greatest asset. The brand HT Media is a force to reckon with. HT Media has made its presence felt across all channels of media in its quest to become one of the biggest multi-media houses. With a growth rate of 30 per cent. Over the years. There are several more who can have their skills honed and careers sharpened because the company is booming with opportunities across various channels of print. Lucknow.
Mid-Day and Deccan Chronicle. offering a daily supplement catering to specific target audiences.• Hindustan Times has set many a standard for its competitors. • • In a major incentive for the advertisers as well as the readers Hindustan Times has entered into strategic alliances with The Indian Express. . These alliances. which ensures enhanced ease of reading and convenient handling. sleeker and smarter. • HT has partnership with Global Corporations like WSJ. Velti & Burda. It is the first smart-age newspaper in India to evolve into a new international size. Virgin. Business Standard. it has revamped its existing supplements and added new ones to its portfolio. RedMatch. OPPORTUNITY: • Newspapers only reach 35% of the adult population. along with its strong presence in North India. there is significant room for growth. • Highly respected Editorial Talent. of which 65% is literate. In its endeavor to provide its readers with greater value. The Mumbai edition is expected to incur losses for a couple of years. WEAKNESS: • Mumbai edition of Hindustan Times will suck most of the company’s investments and profitability for the next two years will be adversely affected. make it one of the most formidable media players.
• The sheer number of publications has created fierce competition which has kept prices low which in turn has caused publishers to depend more on advertising revenues. other competitors like DNA have entered the market. • Circulation could rise by a whopping 14% riding the back of the advertising boom THREATS: • The Hindustan Times faces immense competition from the established The Times of India and Indian Express. radios & Internet are gaining more popularity. In addition. thus the Green movement may impose highly negative impact on the company. • Over 40 per cent of trees that are logged globally are used to make paper. THE 7s STRUCTURE of HINDUSTAN TIMES . • Other sources of news & entertainment like TV.
is driven by the commitment to provide news and information that helps readers enhance and enjoy life." The model provides a useful framework for analyzing the strategic attributes of an organization. STRATEGY: Hindustan Times.” or the "7-S's. shared values are the central core of the framework because they are the heart-and soul themes around which an organization rallies. one of India’s most respected and leading English dailies.McKinsey and Company have developed a model know as. The underlying concept of the model is that all seven of these variables must "fit" with one another in order for strategy to be successfully implemented. However. 1. . "the seven elements of strategic fit.
By 2020 HT aims to become the no.Hindustan Times has in its portfolio relevant special-interest supplements that cater to a variety of subjects. They aim to measure their success through market capitalization. 1 Indian Media & Entertainment Company along with staying True to their Values. HT strives to be a visionary organization and not an organization with a vision. they have derived their company’s vision that sets the course and empowers people to take action. . entertainment & education. alignment and commitment. In their endeavor to have a shared understanding. They endeavor to improve the quality of peoples’ lives by empowering them through information.
varied channels and diverse backgrounds of people those are the common elements you’ll find our culture resonating across the company. Given HT’s national footprint. This could be across content creation. international governance. HT is committed to demonstrating the highest standards of journalistic excellence. The unique mix of youth and experience creates many opportunities for learning and development. drive innovation. passion and drive to excel put together makes an HT Media professional. managing people. Mid-year and year-end assessments ensure continuous focus on performance and improvement. space selling. breaking news stories. reform and partnership. inspire others. Some great practices that HT pride in them include: • A Strong Performance Culture Each employee is responsible for setting SMART objectives and working with his/her leader for his/her own achievements & development. friends. They celebrate achievements for exceptional value demonstration as well as extraordinary milestones. political. They understand reality. deliver stretch and live by our values. trusting relationships and turn them into partnerships. partners and family members who speak local languages. designing and creating events and marketing solutions. profit centre management. neighbors. aspiration and preference. printing & running plants. STYLE: HT is a local business everywhere & they operate be it the country’s geography or across borders. national. HT’s people and readers are community leaders. They are the best at what they do and each one makes news bytes. taking IT solutions to the next level. Pride. respect and passion as we cultivate genuine. The awards ceremony is no less than . cultural. brand building.2. know customs follow issues of social. HT is an organization of people who want to make a difference. • Reward for Performance HT Star Awards is their premier quarterly Reward Recognition Program that encourages a high-performance culture. procurement etc.
togethers you find it all. With a growth rate of 30 per cent.SKILLS: HT thrives for the employees who are talented.the Oscars. automobiles. • Capability Building HT’s vision is to create a world class learning organization. From employee days to festivals to anniversary parties to launches and promos to break out groups and more informal get . through unmatched opportunities for continuous personal and professional development for employees. • Celebration Success and challenges all are reasons to come together. People all across the company hook in person or online into the fanfare and extravaganza making it one of the most watched for events in the Quarter. The brand HT Media is a force to reckon with. HT Media is the place to avail opportunities and add new dimensions to one's career . each of whom add fresh perspective to the rich experience of media industry stalwarts.STRUCTURE: Hindustan times media limited Chairman and Managing Director >>Group heads>>Non-Executive directors >> Independent directors >>Senior Managers >>Managers>>Assistant Managers >>Senior Officers >>Officers>>Trainees 4. focused on building people and careers. dynamic & self driven. FMCG. You could find people on a treadmill discussing circulation numbers and in one of the informal cafeterias or coffee lounges the next BIG idea for a client could be taking birth. Media is the sunrise sector and is poised for growth. telecom. people from varied verticals such as media. All of these make us uniquely Hindustan Times 3.
There are several more who can have their skills honed and careers sharpened because the company is booming with opportunities across various channels of print. and from events to strategic partnerships. . The management team comprises people from varied verticals such as media. dream big and see those dreams come true. The company is committed to enhancing the core skills and competencies of its people while also aiding their personal growth and development.spectrum. The workplace is filled with enthusiastic people with cutting edge skills. Over the years. radio and internet for people who are motivated. HT's values define and represent its identity. The company believes in a passion for excellence and a commitment to work as a team. Working with the company is not just about possessing a job but moving up the pyramid of one's goals and ambitions. This rich talent pool is ably assisted by HT’s Global Think Tank. From print to mobile. self-driven and have the ambition to excel at work and beyond 6 STAFF: A rich mix of veterans in media and top leaders from non-media sectors. automobiles. 5 SYSTEM: The diverse culture at HT empowers people to dream. HT has shaped some famous careers. FMCG. telecom. each of whom add fresh perspective to the rich experience of media industry stalwarts. offering immense opportunities to learn and develop new skills. People with diverse backgrounds and work experiences flourish at HT because they are all united by something unique . What makes them special is a never-say-die attitude and a keenness to excel. HT’s Management team reflects the company's desire to be the best by leveraging diverse strengths. The talent pool at HT is unmatched. from radio to internet. from both India and abroad.and that is the company's strong value system.
Responsibility Be accountable for results in line with the company’s objectives. The values personified by HT are: 1. 4. 2. Raising one’s own bar and outperforming one’s own potential is recognized and rewarded in HT. People with diverse backgrounds and work experiences flourish at HT. Courage To encourage the ability that meets opposition with skill. The talent pool at HT is unmatched. Star Awards is one such initiative to recognize exceptional performance and reward those who strive for excellence in work. 7. These values are intended to infuse an infectious energy. professionalism and a sense of true empowerment to the workplace. Continuous Self Renewal Determination to constantly re-examine and re-invent ourselves for further innovation and creativity. These help the company realize its organizational goals and in turn transform lives.The company firmly believes that its employees are its greatest asset. 3. competence and fortitude. offering immense opportunities to learn and develop new skills. Empowerment Support their people and give them the freedom to perform and to provide their readers with information to influence their environment. strategies and values. 5. SHARED VALUES: Organizational values are the foundation stones on which the organization’s image is built. People Centric .
Porter in his book “Competitive Strategy: Techniques for Analyzing Industries and Competitors” in 1980. because it helps to understand both .the strength of an organization’s current competitive position. We invest in them expect a lot and know that the rest will follow PORTERs’ 5-FORCE MODEL The model of the Five Competitive Forces was developed by Michael E. This is useful. and the strength of a position the organization is looking to move into. .People are our greatest asset. The Porter's 5 Forces tool is a simple but powerful tool for understanding where power lies in a business situation.
These forces. BARGAINING POWER OF BUYERS a) Importance of Buyers and Size of Each Order: For. bargaining power of customers. c) Differentiations of Product: Every newspaper companies are different from each others. of copies when the media people go for tie-ups with these big organizations. It has an impressive editorial board & good articles of National Interest whereas Times of India enjoys a widespread appeal more so among the young generation for its uninhibited & bold approach towards news. and two forces from 'vertical' competition: the bargaining power of suppliers. Vendors also play a major role. Such big organization negotiates on the prices and no. Readers also do not have a bargaining power. If they get good commission from other newspapers then they are going to deliver those newspapers. Thus the customers are highly price sensitive as their switching cost is very low. help us to analyze everything right from the intensity of competition to the profitability and attractiveness of an industry. But big organization has bargaining power in their hand. together. b) Switching Cost and Price Sensitivity: The individuals’ does not have bargaining power in their hand but an organization does have. 1.The model includes three forces from 'horizontal' competition: threat of substitute products. Vendors have fix commission with company so they do not have bargaining power of buyer in their hand. Newspaper Company Vendor is a FIRST customer & Readers are the SECOND customer. and the threat of new entrants. like if we compare Hindustan Times (HT) & Times of India (TOI) then Hindustan Times is a paper that combines the sophistication of design with topicality of content. the threat of established rivals. .
stock quotes & job opportunities. Eg:. Thus the switching cost is very low & consumers can easily switch over from any newspaper to “Hindustan Times” or for that matter “The Times of India. T...COMPETATIVE RIVALRY AMONG FIRMS a) Switching Cost: Switching cost of one English newspaper to another newspaper is very low so people can easily switch over from one company to another. So they are the main threats of newspaper industry.2 . local area newspapers.Price of The Hindu and Business Standard newspapers are around Rs. radio as well as internet because of improvement in technology.” b) Exit Barrier: There is a free exit in this industry. radio etc as all “new media” or “electronic media” formats deliver the news faster than printed newspapers. People like to give advertisements on internet. 3 to 4 whereas the cost of newspapers like “Hindustan Times” & “The Times of India” is around Rs. 3. T.V. a) Substitutes Performances: Substitutes of the newspaper industry are magazines. THREAT OF SUBSTITUTES Newspaper are feeling competitive force of the general public turning to cable news channel for late-breaking news and using internet source to get information about sports results. 2.V. .
T. so the rates are not competitive. BARGAINING POWER OF SUPPLIER a) Size of Supplier: Main supplier of this industry is paper manufacture companies. Like in case of “Hindustan Times” and The Economic Times. They are giving tough competition to newspaper industry by giving information to reader at no cost. Internet and mobile are “Consumers Preference Towards newspapers. same paper manufacturing company will do less bargaining with Hindustan Times” than The Economic Times newspaper because “HT” have more circulation than The Economic Times newspaper. I am getting same news at internet. THREATS OF NEW ENTRY .I do not have time to read newspapers. b) Importance of Buyer to Supplier: Every supplier company wants to make close relationship with buyers who are regular customers of their product. Most of the newspaper companies of India are customers of USA paper companies.V. Newspaper just 4. radio etc can be obtained at free of cost or low cost. If Newspaper Company is giving large order regularly they will make good relationship with them and will do less bargaining. There are limited companies that make paper for Newspaper Company. c) Buyers Psyche Toward The Product: Buyers may think like.b) Price Performance Alternatives: News from internet. 5. c) Extension Of substitute Of Product: As technology increases day by day it becomes a main threat for newspaper industry.
To achieve economies of scale they need maximum no. SWOT ANALYSIS 1. of readers. WEEKNESS: • • • Skilled Labor Short life span of the product Circulation 3.V etc.If any new firm wants to enter in this market then they need high investment or more capital and maximum support from advertisers. OPPORTUNITIES: • Digital Space Technology . STRENGHT: • • • • Supply creates its own demand High degree of Market Coverage Service & Flexibility Products can be recycled 2. T. Domestic player cannot achieve scale of economies very easily because there is not only tough competition among companies but also a lot of substitutes available in market like radio.
THREATS: Economic downturn Consumer migration to TV media Radio .• • • • Innovation Growing Mass Media Value Adding Online Newspapers 4.
PORTERs’ GENERIC STRATEGIES .
Some premium braded newspaper like THE SUNDAY TIMES is more Niche-oriented. . 2. Differentiation: Differentiation in media refers to when a media organization provides unique benefits to the media users through product innovation. This is to increase the probability of the media user to choose the product. A media organization with a target user loyalty can concentrate more on how to fully meet the target user’s need rather than on product cost saving. Thus Niche channel are the only way to maintain viewer loyalty. The clutter of ads has now spilled out on the number of channel availability due to which people are spoilt for choice. means they should be offered at a price lower than that of their competitors’ but with as good benefits. or. 1.Herein Porter has outlined THREE main strategic options open to Organizations that wish to achieve a sustainable competitive advantage. the unique benefits the media products offer can over-offset the premium. Focus: Focus strategy is also now as ‘niche’ strategy. Cost Leadership: In case of Media Products. 3.
I was working under vandana tiwari she is special initiative team delhi head. Firstly we did some research work related student like what they prefer in summer vacations. Firstly we plan to work on kids guide because schools summer vacations were coming that time. What we planned that we have to do something for school students.PROJECT WORK I was working in the special initiative department of Hindustan times where we have to do something new or innovative. So after two days we came out with lots of option • • • • • • • • • MUSIC SPORTS DRAWING ANY LANGUAGE SPEAKING COURSE COMPUTER CLASSES WORKING WITH NGO ACTING CLASSES DANCING CLASSES SHOPPING .
• HANG OUT PLACES SO we decided to come out with a subscription magazine in which we can cover all the major players of these activities. So we decided the size of the magazine and which paper we are using FINISH SIZE :W-203MM :H-259mm BLEED SIZE : W-208mm :H-270mm : NON BLEED :W-193mm :H-249mm DOUBLE SPREAD BLEED :W-416mm . Our main aim was space selling and to release a magazine that would be beneficial for parents for their children in summer vacations.
My seniors gave me list • • • • • • SHOOPERS STOP GLOBUS CROSSWORD LILLIPUT GINNY AND JONNY TITANS . Our duty was to approach clients and convince them that is a good offer for your institute. We had team of three people we divided our work into three parts. After that we decided the price per square cms and this price varies from page to page.:H-270mm DOUBLE SPREAD NON-BLEED :W-396mm :H-249mm That is the size of the magazine and we were using gsm paper that is a glossy paper and one of the best paper available in our press. So we prepared a presentation or some main point that we had to tell our clients. I had to cover shopping places for kids in summer vacations. And we had another price for front and back page.
5 lakhs copies circulate everyday 22 lakhs readers in delhi and NCR region This special initiative taken by Hindustan times We covered all the best places for kids in summer vacations This is in the booklet form Shelf life of booklet is more than the newspaper The cost of this advertisement is much cheaper then main newspaper . I made a presentation where I covered only main points • • • • • • • • Hindustan times is the delhi and NCR no1 newspaper Total 8.• • • • • • • • • • • • LIBERTY FUN AND FOOD APNA GHAR WATER PARK SPLASH ICE CREAM PARLOUR RESTAURANTS ADVENTURE ISLAND BLUE O NATIONAL GANDHI MUSEUM DOLLS MUSEUM KINGDOM OF DREAMS I had cover all these place and generate revenue that was my main aim.
That time he told me he will think about that offer. LILLIPUT That was my first advertisement but for that I had to visit 3 or 4 times at their office. SHOPPERS STOP That time they were coming out with new kids collection so they had a good budget to promote their new collection. I explained everything to their marketing head that time he was quiet impressed with that idea but later on he said that advertisement is expensive and they do not have so much budget then I asked them if you are not able to give me advertisement so can you give me free coupons to our readers it would be beneficial for you also. So I tried to met marketing head but some how I couldn’t able to meet their marketing head because he was busy with some work. SO WE HAVE FINELY DESIGNED OUR GARMENTS AROUND HIM.• • • • The cost of this booklet is Rs 100 It will be available in every local bookshop In this magazine we have free coupons for kids We already did this type of magazine last year and that was huge success. BRING HIM TO LILLIPUT AND SEE HIS EVERY DESIRE TURN INTO REALITY”. WE KNOW WHAT BEST SUITS HIM. Their main line of advertisement was “AT LILLIPUT. They have 275 exclusive stores and over 400 shop ‘n’ shops in large MBOs across 153 cities. KAHKASHAR AFRIN . So I met marketing executives I explained them everything but they always says that he don’t have power to give you advertisement. My first experience was when I went to FUN AND FOOD VILLAGE that is one of the most famous amusement parks in gurgaon. Firstly they said they were not interesting in it so I gave them various offers then after they said the price is very high then I found that they are really interested in giving us advertisement so after that my seniors talked to them so they are ready to give us full page advertisement for their summer collection. I explained them all the basic points of our magazine.
LILLIPUT KIDE WEARS A-211. LIBERTY That was my second advertisement but for that basically I got that advertisement through agency MONTAGE ADVERTISING I had to visit 5 or 6 times at their office. I explained them all the basic points of our magazine. We were expecting that they definitely will give us advertisement but because of some reason we couldn’t get it but main problem behind that failure was it is already a big brand in delhi they do not need this type of magazine for publicity. Firstly they said they were not interesting in it so I gave them various offers then after they said the price is very high then I found that they are really interested in giving us advertisement so after that my seniors talked to them so they are ready to give us full page advertisement for their summer collection. I explained everything to their marketing head that time he was quiet impressed with that idea but later on he said that advertisement is expensive and they do not have so much budget then I asked them if you are not able to give me advertisement so can you give me free coupons to our readers it would be beneficial for you also. Okhla Industrial Estate Phase I Delhi – 110020 BLUE O That was my great experience most famous club for sports in gurgaon. Spring summer “A feeling called liberty come express yourself” SURESH MONTAGE ADVERTISING . That time he told me he will think about that offer. CROSSWORD This is one of the most famous store is delhi it covers large varieties for kids.
TITAN That was our big achievement because they gave us 2 page advertisement. GEETU Titan Industries Limited. Main Mathura Road. We tried to offer them half page add also but somehow we couldn’t get any ice cream parlor or any food chain. NEW DELHI 110044 We tried other stores also but we didn’t get their adds but at the end we were able to fulfill our target then we released our magazine with 100 free coupons and almost all the information of summers camp and other advertisement also like DLF PRAMERICA SUDHISH GOPAL Building 9B. I had to visit 2 or 3 times at their office. They were come out with very low price range watched Rs 350 onwards.2ND FLOOR CHANDERA HOUSE DOCTOR LANE NEW DELHI 110001 ICE CREAM PARLOURS I visited many ice cream parlors and I faced similar kind of problem with these ice cream parlors was budget issue. Old Ishwar Nagar. I explained them all the basic points of our magazine. 2 A. Firstly they said they were not interesting in it so I gave them various offers then after they said the price is very high then I found that they are really interested in giving us advertisement so after that my seniors talked to them so they are ready to give us full page advertisement for their summer collection and new kids collection. DLF PRAMERICA .
Gurgaon – 122002 HARPER COLLINS Lipika Harper Collins A-53. RAJINDER NAGAR NEW DELHI-110060 NITA MEHTA COOKERY ANURAG NITA MEHTA COOKERY 3A/3 Asaf Ali Road New Delhi – 110002 It was available in all majors and local book store. Sector-57.000 copies. And it was huge success in delhi & NCR we were able to sell 20. That was a big achievement for us. DLF City Phase-III. NOIDA -201301 GANGA R RAM HOSPITAL MARG DEEPAK GULANI SRI GANGA RAM HOSPITAL MARG.Cyber City. .
SECOND PROJECT HOSPITAL AND MEDICAL SERVICES This is our second project where we have to cover all well known hospitals of DELHI AND NCR region. We prepared a presentation for that • • • • • Hindustan times is the delhi and NCR no1 newspaper Total 8.5 lakhs copies circulate everyday 22 lakhs readers in delhi and NCR region This special initiative taken by Hindustan times We covered all the best places for kids in summer vacations . This was our second edition of magazine last year response was amazing we covered almost all big hospitals. Our strategy was to cover all the top hospitals. Except hospitals we also covered medical labs and health insurance company.
It is circulate with our newspaper to our every reader at free of cost. We have our design team who can prepared your profile. FINISH SIZE :W-203MM :H-259mm BLEED SIZE : W-208mm :H-270mm : NON BLEED :W-193mm . We covered all the top hospital of delhi nd ncr region. • • Now we divided our project in three parts we had around 400 hospitals. And we also decided the size of the booklet.• • • • • • • This is in the booklet form Shelf life of booklet is more than the newspaper The cost of this advertisement is much cheaper then main newspaper It will be available in every local bookshop In this magazine we have discount coupons for medical labs We already did this type of magazine last year and that was huge success.
. We are giving better offer this year like we are offering half page add.:H-249mm DOUBLE SPREAD BLEED :W-416mm :H-270mm DOUBLE SPREAD NON-BLEED :W-396mm :H-249mm We increased the size of this booklet as compare to last year and we are using better paper also.
Ltd.K. ashok mathur Amrit 20-2444222 129-2414847 9811279079 dr sanjay garg anshul gupta anil goyal dr asha dr amarjit juneja singh .k aggarwal.• • • • • • • • • • • • • • • • • • • • • • • • • • • • • Amar Leela Hospital Pvt. Ambedkar Hospital Bansal Hospital & Research Centre Pvt.S. Pant Hospital G.M.B. Modi Hospital Garg Hospital Gopal Nursing Home & Eye Hospital Goyal Hospital & Urology Centre Hans Charitable Hospital Healing Touch Hospital Hemraj Jain Hospital & Maternity Sehdev dr jaffer shakuntala shukla dr bk Sharma dr kuldeep anil banga Neeta dr chandra mohan bhagat or shammy same as above dr Sharma dr bhardwaj dr Bhatia dr modi kushan jindal rama kant ashwin baweja dr d. Ltd Anand Hospital Arjun Hospital Astha Medical Centre B. Sharma Hospital B. BEHL Hospital Bhagat Hospital Bhagat Hospital Multispeciality Centre Bhagwati Hospital Bhardwaj Hospital Bhatia Hospital Chaudhary Hospital Citizen Hospital Dayal Hospital Deepak Memorial Hospital Delhi Heart Hospital Sant Parmananda Hospital Sewa Eye Bank Faridabad City Hospital G.
k aggarwal dr g. Batra Hospital Janki Hospital Jankidas Kapur Memorial Hospital Jasrotia Hospital Jeevan Anmol Hospital Jeewan Jyoti Hospital Jeewan Nursing Home Jivodaya Hospital Kalawati Saran Hospital Kalra Hospital & SRCNC Kamlesh Medical Centre Kapoor Medical Centre Karuna Sindhu Hospital Kesar Hospital Kukreja Hospital & Heart Centre L.S kapoor Malik dr v.arthur pinto dr an ansari dr batra jn garg dr tara dr neera dr sushmita atul thappar ashwin dr ayush gupta dr chawla dr M. Pushpanjali Medical Centre Nisha Fr.M.D.• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Home Holy Angels Hospital Holy Family Hospital Humble Clinic J.s kochar dr josna mohan dr ps narang nk verma GAURAV DR PS JILL AMIT SANJAY DHARMINDER 0120-250 0120-2570 .S. Chawla Memorial Health Hospital Lifeline Hospital Lions Kidney Hospital & Urology Research Institute LNJP Hospital Maharaja Agrasein Hospital Majeedla Hospital Malik Hospital Manav Medical Hospital Mata Chanan Devi Hospital Mohan Nursing Home & Hospital Narang Hospital Navjeevan Hospital Nazar Kanwar Surana Hospital New Delhi Tuberculosis Centre Nijhara Hospital Orthonova Hospital Patel Hospital Popli Nursing Home Prakash Hospital Prayag Hospital & Research Pvt. Ltd.
k gupta Mithul 0120-25077 129-4199000 dr ajeet dr sunil dr m. . Ltd.k aggarwal dr jain dr ajit gaba dr balbir singh gandhi v. Sanjay Gandhi Memorial Hospital Sanjeevan Medical Research Centre Pvt. Sanjivani Medical Centre Sant Kiran Das Hospital Sant Parmanand Hospital Santom Hospital Santulan Specialised Nursing Home Sanwari Bai Surgical Centre Sarthak Medical Centre Sarvodaya Hospital Shankar Hospital Shankar Medicare Centre Shivali Medical Centre Shobha Dayal's Medical Centre Shree Hospital Shubham Hospital Sitaram Bhartia Institute of Science & Research South Point Hospital Sukhda Hospital Sukhmani Hospital Sumitra Hospital Sunder Lal Jain Hospital Sunflag Hospital & Research Centre Sunil Hospital Surbhi Hospital Swami Dayanand Hospital Swami Vivekananda Hospital Swastik Medical Hospital Taneja Hospital Vallabh Hospital Vardaan Hospital Vasant Lok Hospital Vermani Hospital Vinayak Hospital Westend Hospital dr rs chatterjee Javed 29-2246125 dr dk aggarwal dr santosh dr hasuni dr rastogi dr sawran choudhary dr surrender dr n.k.k arora dr rajiv dr h.grover 120-2550102 9. virmani dr n.n gupta dr ashwini kapoor dr n.• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Rockland Hospital Roshan Lal Hospital Pvt. Ltd.
This is our second edition last year we covered all type of hospitals big and small. I got appointment of aims director after 2 visits. It is much cheaper than the main newspaper. middle and small hospitals PLAN FOR SMALL HOSPITAS Main point for small hospitals • • • • • • • • • • • We are covering all well known hospitals of Delhi. the shelf life of booklet is more than the newspaper and what we have seen people used to carry that booklet whenever they visits any hospital. Our main plan is someone has to work on main sponsor for our magazine. We had different add rate for different pages. So we had different plan for different hospitals. I explained him everything that our newspaper is no 1 in Delhi and ncr region.These are the hospitals which I had to cover. We gave the example of 1 small hospital handa nursing that was small hospital but it becomes a very large hospital they are providing almost all type of facilities. So we decided how to approach large. INDRAPRASTHA APOLLO HOSPITAL This is also one of the largest player in health care industry in India and it’s very hard to convince them because they already very famous in Delhi so they didn’t need any type of publicity but somehow we were able to convince them and they agreed to give us add.5 lakhs copies circulate everyday 22 lakhs readers in delhi and NCR region This special initiative taken by Hindustan times We covered all the best places for kids in summer vacations This is in the booklet form Shelf life of booklet is more than the newspaper The cost of this advertisement is much cheaper then main newspaper It will be available in every local bookshop . Our main aim was to get 32 hospital profiles Firstly we started with AIIMS this is India’s best hospital. Hindustan times is the delhi and NCR no1 newspaper Total 8.
LARGE HOSPITALS They already a big name in the market so it’s hard to convince them so we had to give special offers. And we had to collect certain information from hospitals like: HOSPITAL DETAILS OR MATERIAL • • • • • • • • • • • • • • • • PICTURES ( HOSPITAL OR ANY DOCTOR) (JPEG FORMAT) 50-100 WORDS ABOUT HOSPITAL NO OF BEDS/ROOMS EMERGENCY NUMBER FACILITIES SURGERIES DIAGNOSTIC SEVICES CLINICAL SERVICES OTHER SERVICES SPECIALTY CLINICS CONSULTANTS ON CALL OPD FACILITIES & TIMING VISITING HOURS INSURANCE SCHEMES RECOGNIZED 24 HR CHEMIST BLOOD BANK FACILITY .• • In this magazine we have discount coupons for medical labs We already did this type of magazine last year and that was huge success.
This year hospitals which we covered are:• • • • • • • • • • • • • • • GANGA RAM APOLLO AIIMS AIMS KATHURIA DIGC HANDA NURSING HOME ESCORTS PUSPANJALI ACTION BALAJI MOHAN EYE JAIPUR GOLDEN RAJIV GANDHI CANCER HOSPITAL METRO MAX BUPA . Max BUPPA was the our main sponsor and ganga ram took our back page.• • • • ATM FOOD COURTS PARKING CONTACT NUMBER YES YES YES OR OR OR NO NO NO These are the basic details which we had to collect from the hospital. So this year we come out with better quality and bigger size. At the end we were able to achieve our target.
I learn how to apply those concepts which we see in our books and it’s very hard to implement those things in real life.• • • • • • • • • • LEARNING SAROJ BHAGWATI SUNDER LAL JAIN HOSPITAL MEDINTA CRADLE CENTRE FOR SIGHT NATIONAL HEART INSTITUTE KAILASH HOSPITAL SATYAM COSMO That was my first experience in corporate world. There I understand the role of HR what I have seen their that they not only do recruiting. Our office has two branches one in delhi and other in gurgaon I used to sit at both of these office and in both this office they follow the hierarchy culture where I had to report my manager and my manager had to report his manager. That was an amazing experience at the end of the training I realized what is my strength and weakness and I hope in future ill able to work on it. Firstly I saw the culture of the organization where every have to report their seniors basically my department was space selling so I had to stay outside the office where I saw how to use ethical value in selling its hard to convince customer without giving any wrong information but if you don’t lie the end result would be good and that is our main aim. training work etc they work for employees satisfaction like in our office they provide different coffee machine but they put same powder in every machine and what employees feel that they have three types of coffee machine. In our company they used all those things which we learn in HR and ORGANIZATIONAL BEHAVIOUR. . I learn how they decide the price of their space in newspaper and in other magazine. There I interacted with many people and I learn many things.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue listening from where you left off, or restart the preview.