A Project Report On “A Study on Samsung Electronics Ltd” With Special References to Una District

Under The Guidance Of Prof. Shiavli Submitted To Amity Global Business School In Partial Fulfilment Of “Master Degree Course In Business Administration” (2008-2010) Submitted By Prithviraj Singh

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ACKNOWLEDGEMENT

In this project I have made an honest and dedicated attempt to make the research material as authentic as it could. And I earnestly hope that it provides useful and workable information and knowledge to any person reading it. I dedicate this project to my teachers and to the Dealer’s of Una district who were extremely kind and who at times went out of the way to help me. Without their cooperation it would have perhaps not been possible to research a few places, which I did, within the stipulated time frame.

Prithviraj Singh Jaswal MBA (Marketing) 2008-2010

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Preface We look our training at SAMSUNG ELECTRONICS LTD. During the training was to get an overview of the stores in the Una district. It was a firsthand experience to get exposed to the professional set-up and face the market, which was really a great experience.

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5. 4. 6. 1. 3.INDEX Sr.no. 9. 8. Introduction Industry Profile Company Profile Product Profile Objective of Study Research Methodology 1.Limitations of the study Theoretical Background of the study Data Analysis Findings Recommendations Conclusion Bibliography Contents Page no. 2. Secondary data 3. 10 11 10. Scope of the study 7.Sampling 4.Primary data 2. 5. 4 .

Sony. only a few companies like Kelvinator.INTRODUCTION Before the liberalization of the Indian economy. Godrej. and wide range of choice. It is growing very fast because of rise in living standards. Whirlpool. The market share of MNCs in consumer durables sector is 65%. Daewoo. after the liberalization. Today. So. these players control the major share of the consumer durables market. Products like washing machines. MNC's major target is the growing middle class of India. and hold over wide distribution network. air conditioners. and Aiwa came into the picture. their well-acknowledged brands. and introduction of new models. MNCs offer superior technology to the Consumers whereas the Indian companies compete on the basis of firm grasp of the local market. microwave ovens. the penetration Level of the consumer durables is still low in India. color televisions (C-TV) were no longer considered luxury items. the main aim of studying the display patterns and doing a market research on Samsung stores was to know about the various types of point of purchase display activities and what are the main promotion and selling techniques which these stores are using to attract the customer 5 . easy access to consumer finance. the demand for consumer durables has increased significantly. Alwyn. accounting for no less than 90% of the market. Then. increase in consumer awareness. foreign players like LG. Samsung. and Voltas were the major players in the consumer durables market. as many foreign players were entering in the market with the increase in income levels. However. Consumer durables market is expected to grow at 10-15% in 20011-2012. easy availability of finance.

REFRIGRATOR. The rural market is growing faster than the urban market.Indian Consumer durables market used to be dominated by few domestic players like Godrej. SAMSUNG the two Korean companies have been maintaining the lead in the market with LG being leader in almost all the categories.The LCD segment is expected to the largest contributing segment to the overall growth of the industry. 6 . India being the second largest growing economy with huge consumer class has resulted in consumer durables as the fastest growing industries in India. But post liberalization many foreign companies have entered into Indian market dethroning the Indian players and dominating Indian market the major categories being LCD. LG. MICROWAVE OVEN and WASHING MACHINES. Voltas. The rising income levels double-income families and consumer awareness were the main growth drivers of the industries. although the penetration level is much lower . Allwyn and Kelvinator.

Whirlpool. 7 . The consumer durables industry can be broadly classified into two segments: Consumer Electronics and Consumer Appliances. Whirlpool and Samsung have registered double-digit growth in the direct cool refrigerator market. Blue Star. In the refrigerators market. Consumer Appliances can be further categorized into Brown Goods and White Goods. the frost-free category has grown by 8. Companies like LG. The sector has been witnessing significant growth in recent years. The industry is represented by major international and local players such as BPL. Industry Size. More than 7 million units of consumer durable appliances have been sold in the year 2006-07 with colour televisions (CTV) forming the bulk of the sales with 30 per cent share of volumes.3 per cent while direct cool segment has grown by 9 per cent. Voltas. Titan. refrigerators. air conditioners and washing machines. Videocon. etc. helped by several drivers such as the emerging retail boom. Growth. Trends The consumer durables market in India was estimated to be around US$ 5 billion in 2007-08. MIRC Electronics. CTV. real estate and housing demand. The key product lines under each segment were as follows. Instruments such as cell phones and kitchen appliances like microwave ovens were also included in this category. greater disposable income and an overall increase in the level of affluence of a significant section of the population.INDUSTRY PROFILE The Consumer Durables industry consists of durable goods and appliances for domestic use such as televisions. refrigerators and Air-conditioners together constitute more than 60 per cent of the sales in terms of the number of units sold.

High-end products such as liquid crystal display (LCD)and plasma display CTV grew by 400 per cent and 150 per Cent respectively in 2009–10 following a sharp decline in prices of these products and this trend is expected to continue.10 million units in 2007-08 and is expected to grow by at least 25 per cent. 8 . This trend is expected to continue through 2009.000 units and by 8 per cent to 229. The audio/video player market has seen significant growth rates in the domestic market as prices have dropped. At the disaggregated level. the markets for both C-TV and refrigerators were shifting to the semi-urban and rural areas. conventional CTV volumes have been falling while flat TVs have grown strongly. respectively. Consumer Electronics The CTV production was 15. the sales of window ACs have grown by 32 per cent and that of split ACs by 97 per cent.In the case of washing machines.000 units. as competition is likely to intensify to scale and capture the mass market. In the air-conditioners segment.2010. The flat segment of CTVs now account for over60 per cent of the total domestic TV production and is likely to be around 65 per cent in 20010-11. Market sources indicate that most CTV majors have phased out conventional TVs and have been instead focusing more on flat TVs. The growth across product categories in different segments is assessed in the following sections. the semi-automatic category with a higher base and fully-automatic categories have grown by 4 per cent to 526. Since the penetration in the urban areas for these products is already quite high.

From technology comes opportunity for businesses to grow.COMPANY PROFILE SAMSUNG – Introduction Our Vision Samsung is guided by a singular vision: to lead the digital convergence movement. 9 . for citizens in emerging markets to prosper by tapping into the digital economy. It’s our aim to develop innovative technologies and efficient processes that create new markets. We believe that through technology innovation today. enrich people’s lives and continue to make Samsung a trusted market leader Our Mission Everything we do at Samsung is guided by our mission: to be the best “digitalCompany”. we will find the solutions we need to address the challenges of tomorrow. and for people to invent new possibilities.

responsible global corporation. Their ingenuity will continue to chart Samsung’s course as a profitable. In the years ahead. 10 . our dedicated people will continue to embrace many challenges and come up with creative ideas to develop products and services that lead in their markets.Samsung grew into a global corporation by facing challenges directly.

1 spot in U.1 worldwide market share position for TVs achieved for the seventh quarter in a row Developed the world's first 30nm-class 64Gb NAND Flash™ memory BlackJack bestowed the Best Smart Phone award at CTIA in the U.S.S.SAMSUNG HISTORY • • • • 2008 • • • • • • Named Yoon-Woo Lee as a Vice Chairman & CEO of Samsung Electronics Launched OMNIA phone Completed establishing TV manufactory in Russia Kaluga Became the official sponsor of 2010 Guangzhou Asian Game Developed the world's first 2Gb 50 NANO Samsung takes No. Attained No.1 worldwide market share position for LCD for the sixth year in a row 2007 • • 11 .1 worldwide market share position for TVs achieved for the 9th quarter in a row No. cellphone market Opened Global Brand PR Centre ‘Samsung D'light' No.

Merger of SIEL with SEIIT.2006 • • • • • Developed the world's first real double-sided LCD Developed the worlds' first 50nm 1G DRAM Unveiled 10M pixel camera phone Launched "Stealth Vacuum. Union Home Minister.72"Super-Reflective LCD Screen The India Retail Forum has awarded Samsung as the Best Retailer of the year 2005 in the consumer Durables category. Oh appointed as the President and Chief Executive Officer of Samsung South West Asia. Samsung received the Golden Peacock Special commendation Certificate for Corporate Social Responsibility (Private Sector) for February 2004 February 2004 November 2003 August 2003 June 2003 December 2002 October 2002 the year 2004 from Mr. SVP. Mr. S.000." a vacuum cleaner with the world's lowest level of noises Launched the worlds' first Blu-Ray Disc Player September. S. Uttar Pradesh. Shivraj Patil. India made regional headquarters for Samsung Southwest Asia. 2005 • Developed 1. Inaugurated Samsung's new. Mr. advanced Refrigerator facility.000 refrigerator plant in Noida Samsung unveils new technology for Consumer Home Entertainment (DNIe™) June 1996 May 1996 December 1995 August 1995 Foundation Stone laid for CTV Factory at Noida. Commencement of production at refrigerator facility in Noida. Ravinder Zutshi. High-Tech. Certificate for commencement of business received by Samsung 12 . H. Launch in South Home Appliances Launch Samsung India Electronics (SIEL) products launched in India. Software technology park set up at Noida Construction commences for 5. Best Buy and his team handed over the award to Mr. Dy MD and Samsung India at the India Retail award function February 2005 November 2004 held in Mumbai on 16th September. Kim appointed as the First President and Chief Executive Officer of Samsung South West Asia. James Damian. K.

Samsung India currently employs over 1600 employees. which commenced its operations in India in December 1995. Samsung ‘Made in India’ products like Colour Televisions. Colour Monitors. Samsung India has a network of 19 Branch Offices located all over the country. Sri Lanka. Samsung India. today enjoys a sales turnover of over US$ 1Bn in just a decade of operations in the country. ‘Best Company’ in terms of both the internal workplace environment as well as the external context in which the Company operates . Colour Monitors and Refrigerators were being exported to Middle East. SAMSUNG GLOBAL 13 . Refrigerators and Washing Machines is located at Noida. “Our aim is to gain technological leadership in the Indian marketplace even as our goal is to earn the love and respect of more and more of our Indian consumers. The South West Asia Regional Headquarters looks after the Samsung business in Nepal. Maldives and Bhutan besides India. with around 18% of its employees working in Research & Development. near Delhi.GROWING TO BE THE BEST Samsung India aims to be the ‘Best Company’ in India by the Year 2006. The Samsung manufacturing complex housing manufacturing facilities for Colour Televisions.” Samsung in India Samsung India is the hub for Samsung’s South West Asia Regional operations. Samsung aims to grow in India by contributing to the Indian economy and making the lives of its consumers simpler. Bangladesh. CIS and SAARC countries from its Noida manufacturing complex. easier and richer through its superior quality products. Headquartered in New Delhi.

Samsung Electronics Corporation is the world’s largest pro ducer of Colour Monitors. the Samsung televisions for India have a higher sound capacity than their foreign counterparts. Employing approx. Recognized as one of the fastest growing global brands. Thus.  For the semi-automatic segment of Samsung washing machines. Semiconductor Business and Telecommunication Network Business. ergonomics and interface.2Bn and net income of US$10. This industry-institute partnership is helping Samsung to study and analyze consumer response in aspects of product design. Colour TVs.3Bn. LCD Business. It is present in three of Samsung’s semi automatic models and dries the clothes better than the rest. digital media and digital convergence technologies with 2004 parent company sales of US$55. Memory Chips and TFT LCD’s. the company has of 5 main business units: Digital Appliance Business.  Through its research done on consumer preferences in India. It has set up a “usability lab” at the Indian Institute of Technology in New Delhi to customize Samsung products to meet the specific needs of Indian consumers. Samsung has concluded that Indian consumers want more sound oriented products.Samsung Electronics is a global leader in semiconductors. Digital Media Business. 14 . including aesthetics. Customized products for Indian Consumers  Samsung understands the local cultural sensibilities to customize its products according to the Indian market. telecommunications. 113.000 people in over 90 offices in 48 countries. Samsung has introduced for the first time in India a feature called Super Dry.

 Samsung washing machines have an additional menu that takes care of the local Indian wardrobes. 15 . They also have a ‘memory re-start’ that takes care of the frequent power failures in India.

OBJECTIVES OF THE PROJECT • • • To locate number of Samsung stores in the una region. To study brand ambiance of the stores and their promotion schemes. To have a face to face conversation with the shop owners and get their opinion about Samsung distribution. 16 .

Research methodology not only talks of the methods but also logic behind the methods used in the context of a research study and it explains why a particular method has been used in the preference of the other methods 17 . which work as a base for drawing conclusion and getting result. The main objective of survey was to collect appropriate data. The project was based on the survey plan. it is impossible to complete the project and reach to any conclusion.Research Methodology Research methodology is considered as the nerve of the project. research methodology is the way to systematically solve the research problem. Therefore. Without a proper well-organized research plan.

According to Kerlinger. However it was exclusively personal interview. consumption pattern. In fact. A research design specifies the methods and procedures for conducting a particular study. Secondary Data: 18 . and potential for SAMSUNG procedures to be used for the study among retailers/dealer and. and strategy of investigation conceived as to obtain answers to research questions and to control variance. “Research Design is a plan. In this study the company was interested to know the demand of different consumer durable product. Research design specifies methods and procedures for study. Data Collection: This report was prepared after collecting data from the retailers/ dealers and past data was arranged from the various studies conducted in last few years and various other records of company. brand loyalty. Primary Data: These data were collected by personal interview with retailers/ dealer. and focus market changes. it is the key to the evolution of successful marketing strategies and programmers. For this purpose questionnaires were prepared in such that all necessary data would be collected.Research design Research design is important primarily because of the increased complexity in the market as well as marketing approaches available to the researchers. conceptual structure. It is an important tool to study buyer’s behavior. about competitors.

secondary data was also required.Information regarding the project. While visiting the shops we 1. Found out the customer response for SAMSUNG products by asking the owner of the shop. 3 Found out the problems that the dealer were facing while selling the SAMSUNG product. These data were collected from various past studies and through internet. SAMPLING METHOD Random Sampling method SAMPLE SIZE 20 Dealers Research tools: Questionnaires and discussions RESEARCH AREA UNA DISTRICT- Scope of the study This project gives us great exposure to the distribution and display patters of the company in rural areas because it includes product knowledge and field survey job in which we visited the Samsung stores in Una. 19 . Calculated the display share of the SAMSUNG product in shop. 4.

increase in purchasing power of consumers. 4. OPPORTUNITY 1. In term of purchasing power parity (PPP).5. India is the 4th largest economy in the world and overtake Japan in the near future become the 3rd largest. India has the youngest population amongst the major countries. Scope 1.e. Increase in income level. Easy availability of finance.800 a year. who were earning us$4. Rapid urbanization. 2. There were 56 million people in middle class.400US$21. i. There were lot of people in the different income categories nearly the two third population is below the age of 35 and nearly 50% is below 25. In India the penetration level of white goods is lower as developing countries. Talked about the after sale services of the company. compared to other 20 . And there were 6 million rich household in India. Unexploited rural market. The upper-middle and high-income household in urban areas were expected to grew to 38. 5. 3. Indian consumer durable has reach $450 billion in 2010 3.6 million in 2000. 2. 4. 5.2 million in 2007 as against 14.

but this study has some limitation: 1. 2. We cannot say that what the owners have revealed will be right for each and every situation because their perception is influenced by many factors. Some of confidential information viz.Threats 1. Visiting various places for the study consumed a lot of time. 2. Higher import duties on raw materials. Some of the problems may not have been reveled because we came from the company headquarters. Cheap imports from Singapore. 21 . China and from other Asian countries. credit period. 5. 3. The period of the project was not sufficient to study all the factors in deep. 6. Due to heavy rains accessibility to some parts were very difficult. LIMITATION OF STUDY Although I tried my best in preparation of this project. policies and sales figure were not disclosed by the competitors. schemes. 7.

technology transfers. 22 . customers. and the public are better informed and more sensitive to their self-interest. not-for-profit. Each of these factors demands that managers have more and better information upon which to base decisions. Increased complexity means there are more variables to consider. with many businesses downsizing to make competitive gains. These changes have created new knowledge needs for the manager. The trend toward complexity has increased the risks associated with business decisions. Government continues to show concern with all aspects of society. explosive technology growth. and macroeconomic savings – investment issues. trade policies. During the last two decades. The competition is more vigorous. shareholders. we have witnessed dramatic changes in the business environment. protected markets. Emerging from a historically economic role. Two factors stimulate an interest in more scientific decision making: (1) the manager’s increased need for more and better information and (2) the availability of improved techniques and tools to meet this need. making it more important to have a sound information base. Research methods provide you with the knowledge and skills you need to solve the problems and meet the challenges of a fast-paced decision-making environment. Other knowledge demands have arisen from problems with mergers. the business organization has evolved in response to the social and political mandates of national public policy. and continuing innovations in global communications. Workers. and public organizations – in all functional areas – need training in the scientific method and its application to decision making. Business research courses are a recognition that students in business.Theoretical Background of the study Scope of market research in view of modern global business.

you will need to be equipped with an understanding of scientific methods and a means of incorporating them into decision making. There is vastly more knowledge in all fields of management. and marketing and sales studies. These trends reinforce each other and are having a massive impact on business management. The computer has given us a quantum leap in the ability to deal with problems. Sources of collection of primary and secondary data for market research. The sources may be classified as either internal (organizational) or external sources of information. You will need to know how to identify good research and how to conduct it. or in departmental chronological files. and marketing functions also contribute. Communication and measurement techniques have also been enhanced. production summaries.e. This book addresses these needs. Examples are departmental reports. in computer database. The collection methods used are unique to the specific situation. As the complexity of the business environment has increased.To do well in such an environment. at headquarters). Internal Sources Internal sources of organizational data are so varied that it is difficult to provide generalizations about their use. We have begun to build better theories. 23 . Accounting and management information systems create and store much of the internal data. planning. Sometimes the information may exist in central files (i. and collection success depends on knowing just where and how to look. there has been a commensurate.. financial and accounting reports. New techniques of quantitative analysis take advantage of this power. research and development. increase in the number and power of the tools to conduct research.

and research records. and proceeding of meeting. although other sources of information may be useful. Published sources of data can be classified into five categories. Internal data sources may be the only source of information for many studies. Within this category there are many reference books. company policy statements.In other organizations. There are miscellaneous information sources consisting of the productions of various trades. Access may be through online search or CD-ROM. The files are sets of records grouped together for storage on some medium. research report. Often company librarians. They are composed of interrelated data files. professional and other associations. The newest and fastest growing one is computerized database. 24 . Online databases are often specialized and focus on information about a particular field. MIS. PR/communications or departmental secretaries can help in pinpointing critical data sources. There are also better defined methods for finding them. of which there are master’s theses. and many others. each a compendium of a range of information. A third group includes company publications such as financial reports. sales literature. These organizations often publish statistical compilation. and speeches by prominent executives. External Sources External sources are created outside the organization and are more varied than internal sources. Systematic searches should be made through exploratory interviews with everyone who handles the information. This discussion is restricted to published sources. A second group includes university publications. doctoral dissertations. Major source of published information consists of diverse materials from special collections. a central library keeps all relevant information. product specifications.

1 Sr. 1 2 3 4 5 6 Total number of display items in all stores PRODUCT T.V. OF RESPONDENTS 208 156 173 92 213 55 897 INTERPRETATION:According to the survey the mast displayed product of Samsung was fridge and the least on the display was AC 25 . No. LCD Washing machine Micro wave Fridge AC Total NO.Data Analysis and Interpretation Table No.

26 .no Major parameter for sales 1 Quality 2 Price 3 Discounts Total respondents 7 4 9 20 INTERPRETATION:According to the survey quality is the major parameter which the dealers think helps in increasing the sales.Table No.2 Si. whereas price is considered the least important parameter for sale of Samsung products.

No. 27 . OF RESPONDENTS 3 3 4 1 8 20 INTERPRETATION:The survey shows that regular schemes are what mast of the stores want from the company.3 Shows Suggestion from dealers for SAMSUNG to increase the business Sr. Also mostly all the dealers are happy with the quality of the product. 1 2 3 5 6 SUGGESTION FAST AND REGULAR AFTER SALES SERVICE REDUCE PRICES INCREASE DEALER MARGIN IMPROVE QUALITY REGULAR SCHEMES TOTAL NO.Table No.

Table No. 28 .4 People think Samsung to be a better brand than its competitors Si.no Samsung better brand 1 Yes 2 No respondents 13 7 INTERPRETATION:Most of the dealers think that customers think Samsung as a better brand than others the main reason being the quality.

no people pay more for quality 1 Yes 2 No respondents 11 9 INTERPRETATION:11 dealers think that people pay more for the quality of the product.Table No. Although these stores are in the more developed are of Una region.5 People pay more for quality Si. In the less developed region people don’t pay more for the quality. 29 .

greater market share Si. has a greater market share Ouality Price Promotion Brand Image respondents 7 5 8 INTERPRETATION:Price and brand image are the two main parameters due to which L.G.6 Reason for L.no 1 2 3 4 Why L.G. is more successful in the market 30 .G.Table No.

LG and Videocon is the main competitor of Samsung.FINDING 1. Microwave oven.SAMSUNG product is costly as compare to LG and VIDEOCON. 4. Refrigerator.Maximum rural area is covered by the VIDEOCON because of their low price products.We came to know while visiting the shops that there was big problem of after sales service. Washing Machine.Many dealers were facing the problem of after sale service because there is no follow up calls from Samsung. 2. 9. 5. 31 . 6. 7. 3. Study shows that quality is most important parameter for quality sale of Samsung products and then price is considered by consumers. 10. We came to know while visiting the shop all of the dealers sold entire consumer durable product including TV. We came to know that during the survey in consumer durable industry in Una district and rural area of Una district that there is a huge market for the product it Samsung gets the contract from army to sell products in their canteen. 8.All the dealers were not satisfied with the profit margin.Demo calls also not done properly.

• • • • SAMSUNG ltd. calendar. • Company should introduce low price and low power consumption Refrigerator for acquiring the middle income group. Company should introduce low cost products to satisfy the needs of low or middle class. • Demo calls as well as follow up Help Company to maintain customer relationship and hence the company should focus on these aspects. • Advertisements of the company’s products should focus on quality rather then price. SUGGESTIONS &RECOMANDETION • Company should improve the after sales service of products as it is the main factor for the sales of consumer products. Advertising of Samsung CTV is more effective as compare to the competitors. Establish the service center in hamirpur region. should try to trap the rural market.11. More awareness should be spread in less developed areas about the quality and its importance. SAMSUNG ltd. • If the SAMSUNG Ltd. • Company should distribute free key chain. reduces their product price like LG and VIDEOCON then SAMSUNG will take over the LG in all categories. • • Company should target upper middle class or premium class customers. should concentrate on after sales service. SAMSUNG ltd. 32 . t-shirts for making brand popular among people.

the said organization needs to enter the rural market in order to completely establish itself all over.Conclusion • With respect to the above study and the findings thereby. 33 . • With few more concerted efforts. the company has definitely entrenched into the urban market.

Name of shop: Address: Contact no.ANNEXURE A.G.V. having a greater market share? □ Quality □ Price □ Promotion □ Brand image 7) What are your suggestions for SAMSUNG to increase the sales? _________________________________________________________ 34 .G.______ □ Micro wave □ LCD____ □ Fridge_______ □ Whirlpool □ Kenstar □ Washing machine______ □ AC_______ 4) Do people think Samsung to be a better brand than its competitors? □ Yes □No 5) Do you think people are ready to pay more for better quality? □ Yes □No 6) What is the major reason of L.: 1) What is the important parameter for more sales of Samsung? □ Price □ Quality □ Offers 2) Who is the major competitor of Samsung? □ L. With Special reference To Una district. □ Videocon □ Others________ 3) Display items □ T. Questionnaire Study of Consumer Durable Market for SAMSUNG Electronics Ltd.

D. LIST OF DEALERS:Name of the store Shakti Traders Kathuria electronics Amandeep electronics Saliya electronics Name of the owner Madan Dhiman Ravi Amandeep Mukesh parmar Si. Sanjay Sanghvi Sumit Kochar Amol Sangvi Pramod Patil 16 Ashoka Electronics 17 Patwa Electronics 18 Shivam Electronics Sai-Parth 19 Electronics 20 Jagdish Electronics Sukhbeer Jitendra Gujrani Rushabh Patwa Narendra Deore Jayant Deopurkar Rajendra Rathi 35 .no 1 2 3 4 5 Manoj Electronics 6 7 8 9 10 11 12 13 14 15 Boathara Electronics Hari-Om(Next) Sai-Sakshi Electronics Sushil Electronics Jupiter Appliances Shubham Electronics Kirti Electronics Pankaj Electronics NRTV ceter SukheerElectronics Manoj Kumat Subhash Bothara mahesh Umesh Shinde Pravin Lodha Bharat N.B.

samsung.http://www.com/in/aboutsamsung/index.Personal interview with dealers.samsung.com/in/aboutsamsung/corporateprofile/visionmission.samsung.com/in/consumer/index.http://www.html 4.samsung.http://www.com/in/aboutsamsung/corporateprofile/index.http://www.html 3.samsung.html 6.com/in/aboutsamsung/corporateprofile/history. Bibliography 1. 36 .B).http://www.html 5.html 2.

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