You are on page 1of 18

>

Advertising Vs Public Relations: > > >should > > > > companies must Where be focusing more on?

Preeti Bhaskar ICFAI BUSINESS SCHOOL NOIDA

sales promotion.Co-ordination of all promotional activities—media advertising. direct mail. . and public relations—to produce a unified customer-focused message. personal selling.

>>>>>>>> .

>>>>>>>> .

.

.

.

>>>>>>>> .

.>>>>>>>> THE FALL OF ADVERTISING AND THE RISE OF PUBLIC RELATION…….

Right Approach )  Getting the best for your buck . Defining Your Audience  Effective Content Management  The Timing  Type of PR (Right Content.

.

INVESTOR RELATION MEDIA RELATION SPONSORSHIP BLOGS NEWS RELEASE SOCIAL MEDIA (twitter . Facebook) EDITORIAL EXECUTIVE SPEAKING ENGAGEMENTS .

• Public Relations expenditures are growing at an average of 20% per year • In India they are reported to be growing by 200% annually • Reasons for the growth – – – – Growth in Corporates Technology Globalization Societal issues like the environment .

.

.

persuade & retain Great Biased Achievable Schedulable Specific/ High Specific Public relations Two way Build long term relationship & positive image Little Unbiased Undetermined Undetermined Unspecified / Low Tentative .Factor Communication Objective Content Control Consumer perception Reach Frequency Cost Timings Advertising One way Inform .

“there is NO Better” .

>>>>>>>> .