Executive Summary The next few pages of this report tell about one of the innovative firms in the

Indian telecom industry. IDEA Cellular is a leading GSM mobile services operator in India with over 53 million subscribers, under brand IDEA. IDEA Cellular is a publicly listed company, having listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) in March2007. A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India. Idea’s mission“We will delight our customers while meeting their individual communication needs anytime, anywhere.” Idea’s mission tells us what they are and what they are doing at the present. Their values are Integrity, commitment, passion, seamlessness and speed are imperfect. Their values are in perfect sync with their mission because these values are of paramount importance for the successful achievement of their mission. Idea’s SWOT shows us that their parent company (Adyta Birla), existing footprint and that obsession for innovation are their major strengths while their concentration on a few circles, their late entry into many new circles and high debt-equity ratio can be cited as their weaknesses. Falling regulations, growing rural market and 3G services are the factors that bring new opportunities for Idea. New entrants (ever increasing number of telecom operators in India) and new technology (can be an opportunity as well) ) pose threats for Idea. pose threats for Idea.

Sign up to vote on this title
UsefulNot useful