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North Dakota Social Media Survey Report

North Dakota Social Media Survey Report

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Published by shootingcouncil
Social and Mobile Platforms Engage Hunters and Shooters in North Dakota
Smartphone adoption among American teens has increased substantially and mobile access to the internet is pervasive. One in four teens are “cell-mostly” internet users, who say they mostly go online using their phone and not using some other device such as a desktop or laptop computer.

“The nature of teens’ internet use has transformed dramatically — from stationary connections tied to shared desktops in the home to always-on connections that move with them throughout the day,” said Mary Madden, Senior Researcher for the Pew Research Center’s Internet Project and co-author of the report.

The Council to Advance Hunting and the Shooting Sports (CAHSS) worked with The North Dakota Game and Fish Department (NDGFD) and Responsive Management to complete a statewide survey on social media methods to increase hunter and shooter participation. The National Shooting Sports Foundation funded the important research.

North Dakota hunters and shooters are representative of our society as a whole. To engage new hunters and shooters, state fish and wildlife agencies need to focus resources and efforts on creating engaging content and platforms for this next generation of Conservationists.
Social and Mobile Platforms Engage Hunters and Shooters in North Dakota
Smartphone adoption among American teens has increased substantially and mobile access to the internet is pervasive. One in four teens are “cell-mostly” internet users, who say they mostly go online using their phone and not using some other device such as a desktop or laptop computer.

“The nature of teens’ internet use has transformed dramatically — from stationary connections tied to shared desktops in the home to always-on connections that move with them throughout the day,” said Mary Madden, Senior Researcher for the Pew Research Center’s Internet Project and co-author of the report.

The Council to Advance Hunting and the Shooting Sports (CAHSS) worked with The North Dakota Game and Fish Department (NDGFD) and Responsive Management to complete a statewide survey on social media methods to increase hunter and shooter participation. The National Shooting Sports Foundation funded the important research.

North Dakota hunters and shooters are representative of our society as a whole. To engage new hunters and shooters, state fish and wildlife agencies need to focus resources and efforts on creating engaging content and platforms for this next generation of Conservationists.

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Published by: shootingcouncil on Mar 15, 2013
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07/09/2014

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The software used for data collection was Questionnaire Programming Language (QPL). The

survey data were entered into the computer as each interview was being conducted, eliminating

manual data entry after the completion of the survey and the concomitant data entry errors that

may occur with manual data entry. The survey questionnaire was programmed so that QPL

North Dakota Residents’ Use of Social Media and Its Influence on Their Hunting and Shooting Participation

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branched, coded, and substituted phrases in the survey based on previous responses to ensure the

integrity and consistency of the data collection.

The Survey Center Managers and statisticians monitored the data collection, including

monitoring of the actual telephone interviews without the interviewers’ knowledge, to evaluate

the performance of each interviewer and ensure the integrity of the data. The survey

questionnaire itself contains error checkers and computation statements to ensure quality and

consistent data. After the surveys were obtained by the interviewers, the Survey Center

Managers and/or statisticians checked each completed survey to ensure clarity and completeness.

Responsive Management obtained a total of 1,509 completed interviews with North Dakota

residents, including 1,004 interviews with members of the general population, 255 interviews

with hunters, and 250 interviews with target shooters. It is important to note that the survey

asked some questions only of specific respondents. In particular, this was done when a follow-

up question did not apply to some respondents. For instance, only those who said they visited

social media websites daily, often, sometimes, or rarely were asked follow-up questions about

social media. In the results, these follow-up questions generally include a parenthetical

statement indicating that the question was asked only of certain respondents and/or that the graph

shows responses only among a specific subgroup in the sample.

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