This action might not be possible to undo. Are you sure you want to continue?
What is communication ……….?
The exchange of thoughts, messages, or the like, as by speech, signals or writing.
To express oneself in such a way that one is readily and clearly understood.
Methods of Communication:
Memo, fax, e-mail, voice mail, letter.
Phone call, in-person.
Team meetings, consulting, consensus, decision making, group problem solving.
Better understand what others are saying.
Better understand how to get your message across.
Enhance relationships. Save time and money.
What is corporate …………….?
Corporate related to corporation
Increasing the GDP of nation
Brand name MNC’s
Large organization High public share No. of sub branch's in world wide
Fathers of Corporate Communication
VP of PR for General Motors in
Employees first in communication line of information.
Communication using words
meaning they understood.
VP for PR at AT&T in 1927 Communication is a management function with voice in senior executive team Page developed ethical code corporate communication an for
What is corporate communication ….. ?
Corporate communication is managing an organization's
internal and external communications.
Its includes …..
Marketing Communications Marketing Public Relations
Advertising is paid and controlled mass communication with a purpose to impart.
Marketing Communication is the branding of products, services, and organizations including such areas as consistency, differentiation, equity, identity, imaging, loyalty, positioning, publicity, promotion, relationships, and reputation.
Marketing is the management function which creates products or services to fill public needs and then persuades the public to buy the products or services.
Public Relations is the management function which creates policies and actions to fill public demands and then persuades the public to approve the policies and actions.
The structure of the media relations/advertising
Publisher ’s Relations Editorial Relations Relations with Journalists
The structure of the Public Relations
Communication control ………
The path of the news from the sender to the receiver
Integrated Corporate Communication
The structure of the Corporate Communication
Corporation communication is classified in to two types …..
Internal corporate communication means the communication within a particular company. EX:- business meetings, conferences, interviews, presentations or print media like brochures, newsletters.
The external corporate communication process includes elements like advertising, marketing and public relations.
The structure of the corporate communication
(The main fields)
Internal Communication External Communication
Promotion, DM, POS, etc.
External relations Consumer relations, Product – marketing PR, Media relations, Financial relations, etc Aid Policy Crisis Management
The structure of the internal communication
Leaders – leaders
Leaders trade union
The structure of the external communication
The “theory of the corporate circles”
MANAGEMENT Marketing Public Relations Human Relations
Corporate Employee PR Relations
Product Place Price
Product PR Relations
H Labor R I Organisation Ownership
M I = Market influence HR I = Human Relations influence
The tools of the effective Corporate Communication Public Relations
Method of internal communication
Public opinion, Environment
Method of external communication
Market influence Group communications
Public opinion, Environment
Today’s Successful Professionals in Corporate Communication
Today the keys to success in corporate communication are multitasking , management , and integration . It’s integrated corporate communication or integrated marketing communication. A combination of knowledge and skills in advertising, marketing communication, marketing, and public relations are expected in major industry. The greatest industry interest in communication professionals today is for individuals who have integrated corporate communication talent and skills and who desire supervisory positions and have a management capability and capacity.
Marketing and Corporate Communications What are the differences ....?
Customer Defined set of channels Controlled communication Position a product or service More room for creativity
Multiple stakeholders Multiple channels Variety of communication types Positions an entire organisation Less room for creativity
Needs to be consistent with Needs to be consistent with corporate identity/corporate product / brand attributes brand attributes