1

How many types of sports shoe brands do you presently own? (please select one) 1 to 2

Which of the following sports shoe do you currently own? 1. Adidas

What factors influence your choice for a branded sports shoe? (please select one/more) 1. Product Quality 2. Comfort 3. Style/Design 4. Social Status 5. Reliability

Which of the following brands do you like most? (please select one) Adidas

Do you own a Nike sports shoe? No

How well are you satisfied with your Nike sports shoe?

Null On a scale of 1-5, grade the following parameters for Nike sports shoes. (1 least favorable and 5 - most favorable)
7 Price 2 8 Product Quality 4 9 Advertisement/Promotion 4

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Comfort 4

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Style/Design 4

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Social Status 5

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Durability 3

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Reliability 4

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Finishing 4

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Which brand do you think/perceive best competes with Nike? Adidas

On a scale of 1-5, grade the following parameters for Nike's competitor sports shoes (As selected in Question No: 16). (1 - least favorable and 5 most favorable)
17 Price 5 18 Product Quality 4 19 Advertisement/Promotion 3 20 Comfort 4 21 Style/Design 4

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Social Status 4

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Durability 4

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Reliability 4

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Finishing 4

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What do you like about Nike sports shoes? High associated brand value

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Is there any reason why you would not want to buy Nike sports shoes? Not any

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What will you recommend Nike producers to do in order to improve their brand equity? Celebrity endorsements

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Your name Ankit

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Your Email address kansal.84@gmail.com

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Your age 24

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Your education level Postgraduate MBA

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Your gender Male

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Your marital status Single

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Your occupation College/Graduate Student