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Sales Promo

Sales Promo

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Published by Aditya Mishra
Sales promotion _ppt
Sales promotion _ppt

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Published by: Aditya Mishra on Mar 16, 2013
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05/14/2014

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Challenges

• • • • Choosing the right target segment Targeting the product based on their need Show short term and long term benefits of the promotion Case of Tata Nano – Promoted as a poor people’s car – Substitute for a two wheeler – Lack of poor finance
Month/year July-2010 Nov-2010 Sales 9000 509 Expected Target 5500 18000

Success Factors • Perception of immediate profit making – Exchange offers on Two wheelers for ladies – “Ultimate December Offer” • Social status upgradation – Corporate discounts and accounts – Offers for executives spouses • Promoted Nano as a second car for the house Month/Year July-2011 July-2012 Units Sold 3260 5485 (+68%) Last Fiscal 50419 74527 (+44%) .

Competition HONDA GENERAL MOTORS TATA MOTORS HYUNDAI MARUTI Summer Sale added to competition “3 and Easy”Interest free finance package Limited period buy to win attractive and assured gifts “Ultimate December Offer” Zero interest for a fixed period upto 7 years Rebates and free accessories .

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