P. 1
'News: Ofcom Awards New Oxford Local Commercial FM Radio Licence To Absolute Radio, Owner Of Oxford Station "Passion FM" by Grant Goddard

'News: Ofcom Awards New Oxford Local Commercial FM Radio Licence To Absolute Radio, Owner Of Oxford Station "Passion FM" by Grant Goddard

Views: 3|Likes:
Published by Grant Goddard
News story about the award by UK media regulator Ofcom of a new local commercial FM radio licence in the Oxford Market to Absolute Radio Limited, owner of Oxford local radio station 'Passion FM', written by Grant Goddard in October 2006 for The Radio Magazine.
News story about the award by UK media regulator Ofcom of a new local commercial FM radio licence in the Oxford Market to Absolute Radio Limited, owner of Oxford local radio station 'Passion FM', written by Grant Goddard in October 2006 for The Radio Magazine.

More info:

Categories:Types, Research
Published by: Grant Goddard on Mar 16, 2013
Copyright:Traditional Copyright: All rights reserved

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/14/2014

pdf

text

original

NEWS: OFCOM AWARDS NEW OXFORD LOCAL COMMERCIAL FM RADIO LICENCE TO ABSOLUTE RADIO, OWNER OF OXFORD STATION 'PASSION

FM' by GRANT GODDARD

www.grantgoddard.co.uk October 2006

Absolute Radio Limited has been awarded the new local commercial FM radio licence in Oxford, a market in which it already owns 'Passion FM', which it had acquired from Milestone Group plc in June. Absolute's application for 'Jack FM' had argued to Ofcom that “a traditionally formatted, stand-alone local commercial radio service will not be able to extend choice, sustain audience and remain commercially viable in this upmarket region all at the same time.” The regulator accepted Absolute’s argument that the local situation required “a single radio company which offers Oxfordshire two distinctly local, but very different radio services on an economically viable basis”. The application promised that “through its integration with sister station Passion 107.9, Jack FM will benefit from a significantly reduced cost base through sharing resources” and that “Jack FM will form one half of a highly effective Oxford advertising sell which encompasses both brands, offering local and national advertisers more audience and value for money.”

[First published in 'The Radio Magazine' as 'Oxford Award On An "Economically Viable Basis"', #758, 18 October 2006]

Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting industry, having held senior management and consultancy roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk

News: Ofcom Awards New Oxford Local Commercial FM Radio Licence To Absolute Radio, Owner Of Oxford Station 'Passion FM' page 2 ©2006 Grant Goddard

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->