NEWS: THE LOCAL RADIO COMPANY PLC SEES "NO SIGNS OF RECOVERY" IN THE RADIO ADVERTISING MARKET by GRANT GODDARD

www.grantgoddard.co.uk October 2006

The Local Radio Company plc [TLRC] has announced that “there are currently no signs of recovery” in the radio advertising market and that “trading continues to be challenging”. In its trading update, TLRC said that it expects the total market for radio advertising to decline by 4% year-on-year, while it anticipates its own revenues to show an increase of 2%, including its share of profits from the First Radio Sales joint venture with UTV plc. The company has closed its Enterprises Division, which made a loss of £0.25m in the year to 30 September; has sold its loss-making station 'Win FM' for £0.4m; and is reducing staff numbers by “increasing use of technologies in such areas as programming and news provision” to save £0.5m. TLRC also reported that 'Durham FM' made its first operating profit after only ten months on-air.

[Submitted to 'The Radio Magazine', unpublished]

Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting industry, having held senior management and consultancy roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk

News: The Local Radio Company plc Sees "No Signs Of Recovery" In The Radio Advertising Market ©2006 Grant Goddard

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