Introduction- Strategic Management.
Evolution of IT Industry. Porter‟s 5 Forces (a)- Concept Introduction. (b)- Relevant Search. Conclusion

developing policies and plans. A field that deals with the major intended and emergent initiatives taken by general managers.   It entails specifying the organization's mission. vision and objectives. involving utilization of resources. On behalf of owners. to enhance the performance of firms in their external environments. . and then allocating resources into actual reality.

Phase four . Phase one .Product development. Phase three – Business ownership.    .Bellwether for global markets.Testing and maintenance. Phase two .

It draws upon Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Porter's five forces is a framework for the industry analysis and business strategy development formed by Michael E. Porter of Harvard Business School in 1979. Unattractive industry – “ Pure Competition” available profits for all firms are driven down to zero. Attractive means – overall profitability.   .

and the threat of new entrants Two forces from 'vertical' competition: the bargaining power of suppliers and the bargaining power of customers. the threat of established rivals. The remainder are internal threats.three forces from 'horizontal' competition: threat of substitute products. Ad hoc basis.    . Porter's five forces include . Three of Porter's five forces refer to competition from external sources.

28%.16. ranking Algorithm. Computing & data warehousing.47%. Bing – Decision engine.     . Business Strategy .  Bing Market share .Google – Search. Google – Search engine. Ad words. Google Market share – 71. Business Strategy – Bing – Type less & do more.




 Launched on 28th May 2009 Replacement of MSN Live Search Tie up with Yahoo for replacing yahoo search with Bing on 29th July 2009 Current market share is 16.28%    .

47% „No. Launched in January 1996 by Larry Page Corporate office in California.    Current market share 71. acquisitions and partnerships. USA Grown through new products. 1 place to work‟: Fortune Magazine  .


Porters‟ Five Forces Model .

  Market leader is Google (71.47%) Google synonymous with search  Bing (3. . Long term threat from competitors might reduce High Rivalry within industry.49%) + Yahoo search + (6.68%) = Tie UP = (10.17%)    BING Faces a huge short term threat.

etc Low threat from substitutes    . Negligible substitutes Static in nature Libraries. Magazines. Encyclopedias. Newspapers.

Familiarity of users with current players. Lack of qualitative and quantitative information. Current monopolistic position held by Google. Difficult to enter and sustain.     . Low threat of new entrants.

High bargaining power. barter of information for information seekers.   Can supply to any other search engine . Suppliers are:  Information seekers  Content Supplier  IT Supplier  Equipment Supplier  Maintenance Service Supplier   Facilitate revenue generation. No payment.

 Advertisers are the buyers Pay for ad space Source of revenue    High bargaining power High market share of Google  .

It provides its search engine interface to 88 languages. Google‟s .O. The speed & simplicity of its search engine is reliable & user friendly. relevant & more efficient. It‟s acquired You Tube. 2. It‟s hired PhDs specially to work for enhancing the search engine algorithms which will render the search faster.T  Strength 1. . 6. 4. 5.S. regarded to be the number-one online video portal users.W. 3. It‟s Ad Words & Ad Sense programs working as the main mechanism. Number one search engine on the net.

3. It does not hold any strategy for contraction. 4. It‟s weak presence regarding the socialnetworking space. Dependent mostly on its search based marketing. The cost for the data-center getting higher & higher. . 2. Weaknesses 1.

Its can enhance by having new acquisitions. 4. 2. 3. It can increase its overall commercial spending online. Using higher value content on the net. . Simple specialist search. Opportunities 1. which can be integrated using open-url.

Competition from firms like Yahoo. . Library services becoming less visible. It can lose control over the indexing policy owner. 2. Users ending up not getting to the institutional subscription. MSN. Threats 1. 3. 4.

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