Professional Documents
Culture Documents
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FORWARD-LOOKING STATEMENTS
These presentations contain forward-looking statements within the meaning of federal securities regulations. These forwardlooking statements generally can be identified by phrases such as Starwood or its management believes, expects, anticipates, foresees, forecasts, estimates or other words or phrases of similar import. Similarly, statements in this release that describe the Companys business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties and other factors that may cause actual results to differ materially from those anticipated at the time the forward-looking statements are made. Future results, performance and achievements may be affected by general economic conditions including the severity and duration of any downturn in the US or global economy, the impact of war and terrorist activity, business and financing conditions, including the availability of mortgage financing, foreign exchange fluctuations, cyclicality of the real estate, including the sale of residential units, and the hotel and vacation ownership businesses, operating risks associated with the sale of residential units, hotel and vacation ownership businesses, relationships with associates, customers and property owners, the impact of the internet reservation channels, our reliance on technology, domestic and international political and geopolitical conditions, competition, governmental and regulatory actions (including the impact of changes in U.S. and foreign tax laws and their interpretation), travelers fears of exposure to contagious diseases, risk associated with the level of our indebtedness, risk associated with potential acquisitions and dispositions, and other circumstances and uncertainties. There can also be no assurance that agreements will be entered into for the hotels in the Companys pipeline and, if entered into, the timing of any agreement and the opening of the related hotel. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise. Please note that these presentations include non-GAAP financial measures. For definitions of certain terms used herein and a presentation of the most directly comparable financial measure calculated and presented in accordance with GAAP and a reconciliation of the differences between the non-GAAP financial measure disclosed and the most comparable financial measure calculated and presented in accordance with GAAP, please refer to the Companys web site at www.starwoodhotels.com.corporate/investor_relations.html.
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LUXURY
UPPER UPSCALE
SELECT SERVICE
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BEYOND EXPECTATION
Global leader in luxury More than doubled to 30 hotels since 2007 tripling to almost 40 hotels by 2015 Global expansion 3 new hotels in China (2011), entry into the Middle East with 3 new hotels & first hotel in Africa (2012)
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UNPARALLELED EXPERIENCES
St. Regis Aficionado
Privileged access to unique experiences
Rituals
Bloody Mary & Afternoon Tea
IRIDIUM SPA
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GLOBAL GROWTH
UNPRECEDENTED GLOBAL GROWTH 2013 2015 Abu Dhabi, Amman, Cairo, Changsha, Chengdu, Kuala Lumpur, Lijiang, Riviera Maya, Zhuhai
2007 13 HOTELS 62% NORTH AMERICAN OPERATING & PIPELINE 49 HOTELS
SOURCE: STARWOOD INTERNAL PIPELINE REPORTING AS OF 12/31/12
Aspen, Atlanta, Bahia Beach, Bal Harbour, Bali, Bangkok, Beijing, Bora Bora, Deer Valley, Doha, Florence, Houston, Lhasa, Mardavall, Mallorca, Mexico City, Monarch Beach, New York, Osaka, Princeville, Punta Mita, Rome, Saadiyat Island, San Francisco, Sanya Sanya Yalong Bay, Shenzhen, Singapore, Tianjin, Washington D.C.
NOW
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Blending distinction and global strength Combining locally relevant properties with the strength of Starwoods systems and high-end focus Over 80 unique and celebrated hotels in 29 countries Added 6,800 rooms since 2007
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Global Explorers, Brand Advocates, Travel Provocateurs Destination Guides by Assouline Journeys by The Luxury Collection
THE LAND ROVER EXPERIENCE DRIVING SCHOOL, THE EQUINOX GOLF RESORT & SPA, VERMONT, USA
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GLOBAL GROWTH
THE LUXURY COLLECTION MAINTAINS EXCLUSIVITY WITH INCREASING GLOBAL PRESENCE 2013 2015 Cusco, Dalian, Dubai, Hangzhou, Koh Samui, Nanjing, Nanning, San Antonio, Seminyak, Suzhou, Xiamen
2007 57 HOTELS 18% NORTH AMERICAN OPERATING & PIPELINE 105 HOTELS 16% NORTH AMERICAN
NOW
WITH 85 HOTELS IN 29 COUNTRIES, LUXURY COLLECTION MAINTAINS EXCLUSIVITY WITH INCREASING GLOBAL PRESENCE
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Category innovator born in NYC and transformed into a global design powerhouse Outperforming the global competition for the last 10+ years
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CREATING EXPERIENCES
TO SHOWCASE WHATS NEW AND NEXT
Dynamic guest experiences through signature programming W Happenings (Ws Signature Event Series) Living Room W Insider Passion Point Activations Design, Fashion, Music Wet Deck B&F vs. F&B Bliss Spa, Away Spa Whatever / Whenever Service
LIVING ROOM
WET DECK
W HAPPENINGS
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GLOBAL GROWTH
EXPANDING IN THE WORLDS HOTTEST CITIES AND MOST EXCLUSIVE RESORT LOCATIONS 20132015 Abu Dhabi, Beijing, Goa, Guangzhou, Mexico, Milan, Muscat, Riviera Maya, Santa Fe de Bogota, Shanghai, Tel Aviv, Verbier
2007 20 HOTELS 85% NORTH AMERICAN OPERATING & PIPELINE 71 HOTELS 39% NORTH AMERICAN
NOW
Atlanta, Austin, Bali, Bangkok, Barcelona, Boston, Chicago, Dallas, Doha, Fort, Lauderdale, Hoboken, Hollywood, Hong Kong, Istanbul, Koh, London, Los Angeles, Maldives, Mexico City, Minneapolis, Montreal, New Orleans, New York, Paris, San Diego, San Francisco, Singapore, Samui, Santiago, Scottsdale, Seattle, Seoul, Silicon Valley South Beach, St. Petersburg, Taipei, Vieques, Washington, D.C.
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A NEW PERSPECTIVE
INSPIRED BY CREATIVE MINDS
Over seven years with Starwood has led to the brands best portfolio ever Reinvented Le Mridien, turning a disparate collection of hotels into a strong and compelling brand $2.5B invested in new builds and renovations since Starwood took over the brand in 2005 Opened 30 new hotels 50%+ renovated 50 hotels removed from the system
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CREATING AN ENVIRONMENT
Built brand positioning & delivery around the arts & culture:
Curated art experiences Le Mridien Hub lobby concept Coffee culture Art partnerships
UNLOCK ART
Targeting over 150 million affluent, well-traveled people worldwide, including artists, musicians, media managers, consultants and more
COFFEE CULTURE
LE MERIDIEN HUB
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GLOBAL GROWTH
AN INTERNATIONAL PORTFOLIO OF ~ 100 HOTELS, WITH GLOBAL DEVELOPMENT OPPORTUNITY
NORTH AMERICA
11 Hotels 4 Pipeline
LATIN AMERICA
2 Hotels
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WESTIN
One of the industrys most distinctively positioned and innovative global brands, which perennially outperforms the competition
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CREATING EXPERIENCES
Westin provides innovative programs and instinctive services that transform every aspect of a guests stay into a revitalizing experience, so they leave feeling better than when they arrived
SLEEP WELL Heavenly Bed EAT WELL SuperFoodsRX MOVE WELL
WestinWORKOUT Gear Lending
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GLOBAL GROWTH
Expect to open 200th hotel this year 50%+ footprint growth over the last 12 years
21 HOTELS 4 PIPELINE 10 HOTELS 1 PIPELINE 121 HOTELS 16 PIPELINE 40 HOTELS 25 PIPELINE
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CREATING EXPERIENCES
Distinguishing Sheraton globally with distinctive initiatives
Sheraton Club Link@Sheraton experienced with Microsoft Sheraton Fitness programmed by Core Performance
SHERATON CLUB
LINK@SHERATON
SHERATON FITNESS
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1st international hotel brand in China, India & Middle East 101 deals in the pipeline On track to open 500 hotels by 2015
*Global Upscale Hotel Study, Jan. 2011, Lrw
LA 30 HOTELS 6 PIPELINE
AP 97 HOTELS 63 PIPELINE
427 Sheraton Hotels by the end of 2012; 416 currently open and 11 more scheduled to open in 2012 Source: Starwood internal pipeline reporting as of 12/31/12
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CREATING EXPERIENCES
Friendly, authentic service Stylish guestrooms with comfortable beds Local craft beer on tap Productive workspaces Free internet & bottled water Great coffee Delicious breakfast
AUTHENTIC SERVICE GUESTROOM / WORK SPACE
BEST BREWS
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WITH 171 HOTELS OPEN AND 89 IN THE PIPELINE, FOUR POINTS IS THE DEFINITION OF GLOBAL 112 Open GROWTH 26 Pipeline
NORTH AMERICA
18 Open 21 Pipeline
70% change in the portfolio since 2005, and $1B invested in renovations, conversions and new hotels The portfolio has increased by more than 40% in the past five years Conversion-friendly format fueling continued rapid growth 55% of rooms outside the U.S.
29 Open 39 Pipeline
LATIN AMERICA
ASIA PACIFIC
12 Open 3 Pipeline
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INSPIRED BY SELF-EXPRESSERS
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GLOBAL GROWTH
WITH 60+ HOTELS IN 10 COUNTRIES, ALOFT IS READY FOR ANY TOWN, ANYWHERE We bring urban cool to unexpected places, with a global appeal that drives global growth
NORTH AMERICA EUROPE, AFRICA, AND MIDDLE EAST
47 Open 23 Pipeline
3 Open 14 Pipeline
10 Open 21 Pipeline
LATIN AMERICA
ASIA PACIFIC
2 Open 6 Pipeline
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ELEMENT
Natural light. Open spaces. Healthy options. Outdoor-inspired, vibrant living and smart, fresh thinking Green without compromise. No compromise in comfort, quality, convenience or price
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ELEMENTS FOOTPRINT
TODAY Lexington, MA Las Vegas Summerlin, NV Houston Vintage Park, TX Arundel Mills, MD Denver Park Meadows, CO Dallas Ft. Worth Airport North, TX Ewing Princeton, NJ New York Times Square West, NY Omaha Midtown Crossing, NE Miami International Airport, FL TOMORROW Vaughan Southwest, ON, 2013 Harrison, NJ, 2013 Frankfurt, Germany, 2014 Vancouver Metrotown, BC, 2014 Miami Doral, 2015 Flushing, 2015 Muscat, 2016
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SPG
SALES
REVENUE MANAGEMENT
OPERATIONS
THE POWER OF STARWOOD The Individual Spirit of our Brands Set them Apart Our Systems, Infrastructure and Global Reach Make them Unstoppable
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23% 22%
10%
SALES
directly drives over $5B in annual revenue - Suite of processes, programs management, tools and resources
- Global sales team
25%
DIGITAL CHANNELS
MARKETING
- Distinctive lifestyle hotel brands - Best in class field marketing programs - Comprehensive digital marketing platform
13%
SOURCE: STARWOOD INTERNAL REPORTS YEAR END 2012 * All owned, managed, and franchise hotels of all Starwood brands whether franchised or not. For information regarding a specific franchised brand, see the Franchise Disclosure Document for that Brand. STARWOOD INFLUENCE: Starwood influences roomnights that are delivered through central channels (centralized call centers, MARS, internal web, external web, GDS), the Starwood Sales Organization (SSO), TeamHot, and/or SPG. The first-time stays of SPG members who are enrolled by the property are not counted in the Starwood influenced roomnights, unless the roomnights can also be attributed to Starwood central channels, SSO, and/or TeamHot. See end of presentation for Starwood Influence Calculation Assumptions.
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AWARD-WINNING HOTEL COLLECTION More luxury and upscale hotels than other programs 50+ Gold List awards 70 Travel + Leisure award winners
UNIQUE REDEMPTION OPTIONS SPG Flights: Hundreds of airlines, no blackouts SPG Moments: Once in a lifetime experiences that members bid on SPG Cash + Points
RICH PROMOTIONS Campaigns designed to shift share and drive transaction volume
SPG AMEX
CUTTING EDGE COMMUNICATIONS iPhone App: First hotel loyalty program to offer Social Media: Presence on Twitter, Facebook, etc.
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SPG MOMENTS
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40%
45%
50%
2008
2010
2012
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Ratings & Reviews meets key guest need and improves conversion Global social monitoring 24/7
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Global presence supports objectives across distribution, loyalty, sales, revenue management and more
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Global reach with local expertise allowing for personal solutions, increased customer loyalty, and incremental growth Seamless and flexible experience at every point in the selling process
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REVENUE MANAGEMENT
Multi-million investment in cuttingedge revenue management technology Implementation of effective pricing and inventory strategies Corporate, divisional, regional and areabased RM experts work directly with the hotels Tools and detailed analytics, including market share analysis
ANALYTICS
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Bed
Bed
OPERATIONAL EXCELLENCE
Architecture and engineering support Focus on strong openings with operational planning, support and supervision Lean Operations Centralized staffing, performance management and benefits administration Tools, technology, strategy and detailed analytics / reporting
Desk
Cart Hallway
TV
Glass
Coffee/
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REVENUE GROWTH
COST CONTAINMENT
TALENT DEVELOPMENT
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[DIVISIONAL INSERT]
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