Alternative Payment Options:

Converting Hesitant Shoppers

into Confident Spenders

a report from

eBillme
2207 Concord Pike, #510
Wilmington, DE 19803-2908
866-365-6632
www.eBillme.com January 2009

Copyright ©2001-2009 MODASolutions Corporation. All rights reserved.

Copyright in all information on this document is owned by MODASolutions Corporation (“MODASolutions”).
CONTENTS

1 EXECUTIVE SUMMARY

2 ABOUT THE STUDY

3 1.0 T H E H E S I TA N T S H O P P E R
3 1.1 Protection from Fraud: Perceptions and Liabilities
4 1 . 1 . 1 Credit Card Liability
5 1 . 1 . 2 Debit Cards and Hidden Costs
6 1.2 Identity Theft - A Growing Concern
6 1.3 Consumers are Looking for More

8 2.0 THE MERCHANT PERSPECTIVE

8 2.1 The Merchant Opportunity
8 2.2 The High Cost of Fraud
9 2.3 Attracting the Customer
9 2.4 Reducing Costs
9 2.5 Cash-based Payment Options

11 3.0 BRINGING ONLINE BANKING SECURIT Y TO THE

CHECKOUT

12 4.0 BUILDING CONFIDENCE

14 CONCLUSION

15 FURTHER ONLINE RESOURCES

 EXECUTIVE SUMMARY

The 2008 holiday shopping season was one of the most challenging for retailers in decades
according to MasterCard’s SpendingPulse1 report on national retail and service sales.
Online spending, however, showed relative strength declining only 2.3% compared with a
total retail sales decline of 5.5%-8% from 2007. This resiliency and relative health is an
indicator of the ever-growing importance of e-commerce. The financial crisis has made it
even more crucial to target online channels.

To fully take advantage of online shopping, it is important for merchants to optimize their
web experience to overcome customer barriers. Shopper hesitancy and shopping cart
abandonment remain challenges as overall conversion on merchant sites remains low,
averaging 2%-3% depending on the industry. Merchants with the highest conversion rates
are those who go beyond using traditional Web analytics data to truly understand their
customers’ needs, perceptions and concerns.

Jupiter Research conducted a study, commissioned by eBillme in late 2007, evaluating This study found that
consumers’ concerns and considerations when selecting a payment method at the
checkout and identified key customer barriers. This study found that fraud protection is the
fraud protection is
most important consideration for consumers when selecting online payment options. A the most important
perceived lack of security when entering personal and/or financial information online consideration for
continues to pervade the customer experience. Additionally, though fraud is a prime
concern, over 60% of credit and debit card users are confused as to their maximum liability
consumers when
coverage and could be caught unawares. As consumers become more experienced, they selecting online
are likely to align with options that do more to protect them. payment options.
Merchants have an opportunity to provide the security and confidence that online
consumers seek by embracing options that promote transparency and trust. According to
the survey, more than three quarters of consumers have stated that they would be willing
to adapt to changes in the online payment process if it resulted in enhanced security.
Alternative cash-based online payments that offer security and protection are growing in
popularity in response to evolving buyer preferences and are attracting new shopper
demographics.

We present a payment method that protects both merchants and shoppers, addressing the
consumer concerns and barriers in a way that converts hesitant shoppers into confident
spenders with immediate results in new customer acquisition and increased order values.

1 MasterCard Advisors SpendingPulse 2008 Holiday Wrap-up Report

http://www.marketwire.com/press-release/Mastercard-Advisrs-933516.html 1
Alternative Payment Options: Converting Hesitant Shoppers into Confident Spenders

ABOUT THE STUDY

In November 2007, JupiterResearch designed and fielded a survey to online consumers

selected randomly from the Ipsos US online consumer panel. A total of 2,706 individuals
responded to the survey and were asked approximately 40 closed-ended questions. These
questions addressed their behaviors, attitudes and preferences as they relate to customer
service and support, search behavior, use of ISP portals, politics, and wireless research.
Respondents received an email invitation to participate in the survey with an attached URL
linked to the web-based survey form. The samples were carefully balanced by a series of
demographic and behavioral characteristics to ensure that they were representative of the
online population. Demographic weighting variables included age, gender, household
income, household education, household type, region, market size, race and Hispanic
ethnicity. Additionally, JupiterResearch weighed the data by AOL usage, online tenure, and
connection speed (broadband versus dial-up), three key determinants of online behavior.
Balancing quotas are derived from JupiterResearch's Internet Population Model which
relies on US Census Bureau data and a rich foundation of primary consumer survey research
to determine the size, demographics and ethnographics of the US online population. The
survey data are fully applicable to the US online population within a confidence interval of
plus or minus 3%.

In this survey effort, JupiterResearch worked with its research partner, Ipsos-Insight, on the
technical tasks of survey fielding, sample building, balancing, and data processing.
Ipsos-Insight is one of the largest market research companies in the US and maintains a
general research panel of 400,000 households. Ipsos-Insight also has access to the Ipsos US
Online Panel, which comprises two million Internet users, offering JupiterResearch an easy
way to target and survey current online users. Panel-based market research enables
researchers to have baseline knowledge of each survey respondent, increase survey
participation rates, and permit careful rationing of survey fielding to reduce survey burnout.

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Alternative Payment Options: Converting Hesitant Shoppers into Confident Spenders

1 . 0 T H E H E S I TA N T S H O P P E R

Who is the hesitant shopper and what makes them so reluctant to buy online? Why do they
go to the trouble of filling their virtual carts, saving them, creating accounts at merchant
sites, and then seemingly without explanation, they abandon the cart and leave the site?
Perhaps they did not find that amazing deal that included free shipping or an instant
rebate. Or, maybe they did find that unique product, but they were concerned about the
security of the site or the available payment options. Shoppers may also worry about not
receiving their item intact – what if it breaks during shipping? Some simply worry that the
product might not be what they wanted, and that there will be a complicated process
involved to return it.

Users were asked to select the three most important considerations to them when
choosing an online payment method and the results are shown in the chart below. The
concern over security and fraud is highlighted in the survey which reveals that protection
against fraud is the most important factor, with 80% of online shoppers taking this into
consideration when selecting their payment option. Identity theft is considered part of this
category.

Figure 1: Considerations When Selecting an Online Payment

Protection from fraud

80%
Guaranteed satisfaction or
my money back 57%

Guaranteed lowest price 46%

Guaranteed shipping (protection
against lost, stolen, damaged items 39%
during shipping) Source: JupiterResearch/Ipsos
Insight Consumer Survey (11/07),
Rewards for my purchases 17% n = 2,275 (Online shoppers, US
only)

0 20% 40% 60% 80% 100%

Percentage of Online Shoppers

1.1 Protection from Fraud: Perceptions and Liabilities

Online shoppers have repeatedly expressed that they are extremely concerned with
security and protection for both their financial information and their purchases. More than
60% of credit and debit card users believe they are protected, however a staggering
majority of credit and debit card users have no idea as to what they are liable for should
they find themselves a victim of fraud.

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Alternative Payment Options: Converting Hesitant Shoppers into Confident Spenders

Figure 2: I Feel as Though the Online Purchases I Make are

Sufficiently Protected from Fraud
Disagree Neutral Agree

Source: JupiterResearch/Ipsos
Credit Card Users 9% 31% 61% Insight Consumer Survey
(11/07), n = 1,641 (Online
shoppers who paid with a credit
Debit Card Users 11% 25% 63% card online); n=1,046 (Online
shoppers who paid with a debit
Alternative card online); n=134 (Online
Cash-based 14% 23% 63% shoppers who paid with a
Payment Users cash-based alternative payment
solution online), US only

0 20% 40% 60% 80% 100%

Percentage of Online Shoppers Who Have Paid Online With Credit Card,
Debit Card, or Cash-based Alt Pmt solution in Past 12 Months

1.1.1 Credit Card Liability

Credit cards remain the method of choice when it comes to online payment options, with
61% of online shoppers choosing to checkout with a credit card. Although credit cards are
used frequently, it should be highlighted that their online use has declined significantly
over the years and is expected to continue to decline as mentioned by Forrester Research.
The decline is not surprising. 77% of online shoppers who use credit cards state that they
would gladly adapt to changes in the online checkout/payment process if the goal is to Over 68% of credit
enhance security.
card users simply do
There is no question that as a payment method, credit cards offer convenience and not know what their
adequate fraud protection for the user. Consumers who use their credit cards for online maximum liability is...
purchases are relatively well protected from fraudulent use of their card. However, even
though The Federal Truth in Lending Act limits any liability for fraudulent charges to $50, an
overwhelming number of shoppers had no idea what they were liable for. The study
showed that 68% of credit card users simply do not know what their maximum liability is.
Based on the distribution of other responses from the survey on this topic, it is clear that
there is a high level of confusion as to the definition of maximum liability coverage, even
among those who think they know what their level of maximum liability coverage might be.
This proves that the vast majority of credit card users are unclear about their coverage.

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Alternative Payment Options: Converting Hesitant Shoppers into Confident Spenders

Figure 3: Asking Credit Card Users About their Maximum Liability

I don’t know 68%

More than $500 11%
$500 3%
$400 1%
$300 1%
$200 1%
$100 2% Source: JupiterResearch/Ipsos
$50 8% Insight Consumer Survey (11/07), n
$0 5% = 1,641 (Online shoppers who paid
with a credit card online), US only

0 20% 40% 60% 80% 100%

Percentage of Online Credit Card Users

Of those surveyed, the majority were confused regarding the definition of maximum
liability coverage under different payment methods, and with 80% of online shoppers
concerned about fraud, uncertainty and hesitation play a key role in cart abandonment.

1.1.2 Debit Cards and Hidden Costs

Under federal law, liability for fraudulent charges on a debit card can be greater than it is
for a credit card. With a credit card, the card holder is only responsible for up to $50 in
unauthorized purchases. With a debit card, the loss can be up to $500 if the theft or loss of
the card or PIN is not reported within two business days of discovering the problem. If the
cardholder fails to report the unauthorized charges within 60 days of the date of the
statement that lists them, they could be held liable for any unauthorized withdrawals after
that date. Those include the full value of credit lines and funds in savings linked to their
Under federal law,
checking account for overdraft protection. liability for fraudulent
charges on a debit
Similar to credit card users, 65% of those who use a debit card reported that they do not
know what their fraud liability is. Given that debit card liability is more complicated than
card can be greater
that of credit cards, it is understandable that the remaining respondents were confused than it is for a credit
regarding the definition of maximum liability coverage. Once again, the majority of survey card.
respondents had no idea what they were liable for if their debit card was compromised.

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Alternative Payment Options: Converting Hesitant Shoppers into Confident Spenders

Figure 4: Asking Debit Card Users About their Maximum Liability

I don’t know 65%

More than $500 9%
$500 3%
$400 0%
$300 2%
$200 3%
$100 5% Source: JupiterResearch/Ipsos Insight
$50 7% Consumer Survey (11/07), n=1,046
(Online shoppers who paid with a debit
$0 6% card online), US only

0 20% 40% 60% 80% 100%

Percentage of Online Debit Card Users
Debit cards actually
Debit cards actually end up costing the user more than credit cards once all the costs are
end up costing the
tallied up, and they offer much less protection against fraud. user more than credit
cards once all the
At first glance, it would appear that debit cards are an easy non-credit choice for online
shoppers. However, their convenience can come at a hidden cost for the user who does not
costs are tallied up,
keep a close eye on their bank account. At one time, banks would refuse any debit card and they offer much
transaction that would overdraw a depositor’s account, but this is not the case anymore. less protection
Most financial institutions automatically enroll their depositors in a program that loans
them the amount of the overdraft at a steep price, rather than notifying them when their
against fraud.
accounts are close to being overdrawn. The Center for Responsible Lending estimates that
banks who offer these lending programs can expect a sharp increase in overdraft revenues
- as much as 200 to 400 percent!

The Federal Reserve reports that debit card transactions have been growing more than 20%
annually. At the majority of online checkouts, debit cards are the only option for the
consumer who is looking to maintain control of their finances and pay merchants
immediately and directly from available funds. However, the unsettling reality is that 65% of
debit card users reported that they do not know what their fraud liability is, and online
debit cards are far more likely to be compromised than credit cards.

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Alternative Payment Options: Converting Hesitant Shoppers into Confident Spenders

1.2 Identity Theft - A Growing Concern

In addition to protection from payment fraud, online users are increasingly worried about
identity theft. Headline news reporting the theft of millions of credit and debit-card
numbers stolen from large online retailers highlights the vulnerability of consumers'
financial data. As consumers lose confidence in a merchant’s ability to protect sensitive
information, they become much less likely to share personal and financial information
online.

1.3 Consumers are Looking for More

In order for online merchants to convert hesitant shoppers into confident buyers, they need For online merchants
to offer their customers peace of mind. According to the study, peace of mind does not stop to convert hesitant
at offering additional security and fraud protection. Satisfaction, price and shipping
shoppers into
guarantees are also important issues. Consumers are looking for an entire package that
protects both them and their purchases. A merchant who offers their customers a lowest confident buyers,
price and satisfaction guarantee, in transit protection against damages, and payment they need to offer
protection against unauthorized transactions has the opportunity to capture a shopper
their customers
who might have simply abandoned their shopping cart at the checkout.
peace of mind.
The individual elements of a comprehensive buyer protection plan resonate more strongly
with consumers than any of the points or loyalty programs offered by some credit and debit
cards. Almost 5 times as many people ranked protection from fraud as having much greater
importance over incentive plans. 60% of credit card users and 56% of debit card users prefer
a satisfaction guarantee; ranking it over 3 times more important than rewards for their
purchases. 45% of credit card users and 50% of debit card users value price protection and
being offered the lowest available price. This proves that customers are not looking for
intangible rewards. They want the guarantee that their purchases and their money are
protected.

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Alternative Payment Options: Converting Hesitant Shoppers into Confident Spenders

2.0 THE MERCHANT PERSPECTIVE

2.1 The Merchant Opportunity

Merchants are now provided with the opportunity to convert browsers into buyers by 77% of online
providing them with a sense of security and peace of mind. The vast majority of online
shoppers (77%) have stated that they would be willing to adapt to changes in the online
shoppers would
payment process if it resulted in enhanced security. gladly adapt to
changes in the online
Figure 6: I Would Gladly Adapt to Changes in the Online
Checkout/Payment Process if the Goal is Enhanced Security checkout/payment
Disagree Neutral Agree
process if the goal is
3% enhanced security.
Credit Card Users 20% 77%
3% Source: JupiterResearch/Ipsos Insight
Consumer Survey (11/07), n = 1,641
Debit Card Users 20% 77% (Online shoppers who paid with a

Alternative
4% credit card online); n=1,046 (Online
shoppers who paid with a debit card
Cash-based 12% 84% online); n=134 (Online shoppers who
Payment Users paid with a cash-based alternative
payment solution online), US only

0 20% 40% 60% 80% 100%

Percentage of Online Shoppers by Payment Type

2.2 The High Cost of Fraud

Preventing fraud is of paramount importance to merchants. The total dollar loss from online
payment fraud is growing at the rate of about 20% a year. According to CyberSource Corp.’s
The total dollar loss
2008 Online Fraud Report, it is estimated at $3.6 billion in 2007, up from $3.1 billion in 2006.
This clearly signals the need for online payment options that incorporate reliable customer from online payment
authentication for each transaction. fraud is growing at
the rate of about 20%
Although direct fraud loss represents only 1% of orders, costs associated with risk
management procedures, tighter screening, and manual order review are significant. a year.
Tighter detection tools lead to a rejection of up to 4% of orders, some of which are valid.
Manual reviews of transactions, established to prevent fraud, are both labor and cost
intensive. Up to 23% of orders are manually reviewed - an overwhelming task for
large-volume sites.

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Alternative Payment Options: Converting Hesitant Shoppers into Confident Spenders

2.3 Attracting the Customer

Drawing consumers to their websites often comes at a cost and merchants spend a lot of
money in an attempt to lure prospective shoppers. On average, an outlay of $40 per
customer is spent on advertising, adwords, site development, usability research, etc. In order By offering their
to offset this cost, merchants must convert browsers to shoppers by reducing consumers a
abandonment at the checkout and by increasing AOV.
cash-based payment
Another factor in increasing sales is generating repeat orders and instilling customer option as an
loyalty. Repeat orders stem from customer satisfaction with the purchasing experience. This alternative to using
experience not only relates to the product itself and competitive pricing, but also the
their debit card,
degree to which the consumer’s expectations are met. A satisfied customer is likely to
become a repeat customer. merchants can
significantly decrease
2.4 Reducing Costs
their transaction fees.
Transaction fees for online payments represent one of a merchant’s biggest expenses. On
average, processing credit and debit card transactions can cost merchants 3% to 5% of total
revenue on a fully loaded basis. Even worse, merchants pay higher interchange fees for
debit card over credit card transactions. By offering their consumers a cash-based payment
option as an alternative to using their debit card, merchants can significantly decrease their
transaction fees.

2.5 Cash-based Payment Options

Merchants are anxious to find alternative payment options that provide access to more
consumers while reducing total costs, particularly those costs related to fraud, risk
management and exception processing. They are looking for a payment option that
delivers low transaction fees, guaranteed payments with no fraud, no NSFs, no chargebacks,
and that delivers a higher average order value.

eBillme™ is the cash-based payment option that allows merchants to leverage the existing
banking infrastructure by enabling consumers to pay for Internet purchases at any bank,
credit union, or bill pay portal that supports online banking. Through online banking,
merchants can harness an existing, established consumer behavior (that of paying bills
online) to pay for Internet purchases.

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Alternative Payment Options: Converting Hesitant Shoppers into Confident Spenders

Of particular interest to merchants looking to boost their average order value is the finding
that when asked on average how much money they had spent online in the past three
months, the online shopper who checked out using cash-based alternative payment
options had spent more than those consumers who used credit or debit cards.
On average, shoppers
Figure 7: Approximately How Much Money Did You Spend in
who use cash-based
the Past 3 Months Shopping Online? alternatives spend
more than either
Credit Cards: $354 credit card or debit
Debit Cards: $273
Cash-Based Alternatives: $401 card users.
Source: JupiterResearch/Ipsos
Insight Consumer Survey (11/07), n
= 1,641 (Online shoppers who paid
with a credit card online); n=1,046
(Online shoppers who paid with a
With the significant decline in the US market, the number of jobs shrinking, housing prices debit card online); n=134 (Online
falling and debt levels swelling, more Americans are most at ease with living within their shoppers who paid with a
cash-based alternative payment
means. This has had an impact on the online shopper who previously might have reached solution online), US only
for their credit card and potentially ran up more debt than they could handle.

The result is a shift to a consumer who uses cash for their purchases. As Americans begin to
pay as they go, they feel more comfortable spending by paying cash as opposed to putting
the same amount on credit and racking up interest fees and debt.

The study also found that online shoppers over the age of 25 were more likely to embrace
a cash-based payment solution when compared to their younger counterparts. This age
group represents a population segment that is classified as being in key family formation,
and they are at a strong earnings growth life stage. They are starting careers, buying homes,
raising children, and have less leisure time. What this means for retailers is that these
consumers are comfortable spending cash for their purchases. This age group also
reiterated that fraud protection was 5 times more important to them than incentive
programs or rewards, and product satisfaction was one of their primary concerns when
shopping online.

Merchants can capture this lucrative and knowledgeable consumer segment by offering
payment solutions that allow online shoppers to pay cash for their purchases safely and
securely, without disclosing financial information.

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Alternative Payment Options: Converting Hesitant Shoppers into Confident Spenders

3.0 BRINGING ONLINE BANKING SECURIT Y TO THE CHECKOUT

110 million Americans currently bank online, placing their confidence in the convenience
and security of their own bank. This trust is well founded, since banks have spent billions of
dollars building secure and reliable online banking systems that include services such as bill
payment. Security features such as a minimum standard of 128 bit encryption, user
identification, authentication, authorization, system lockout, automatic timeouts and
double passwords are just some of the elements that offer protection and enhanced peace
of mind to users.

Unlike credit card companies who are free to create their own terms and conditions,
American banks are governed by Regulation E, of the Electronic Fund Transfer Act. This act
establishes the basic rights, liabilities, and responsibilities of consumers who use electronic
fund transfer services and of financial institutions that offer these services. The primary
objective of the act is the protection of individual consumers engaging in electronic fund
transfers.

The Alternative to Debit Cards

eBillme works at any
Leveraging the impressive growth of online banking and online bill payment is a critical
bank, credit union, or
step for a merchant looking to capture this lucrative market segment. The ability to take
advantage of the online bill payment infrastructure stems from the reliability, robustness, online bill pay portal
scalability, and the critical mass of consumers who use it. that offers online bill
payments, making
eBillme provides the bridge between consumers, merchants and online banking. It enables
consumers to shop on the web or through call centers, and pay conveniently through their eBillme available at
trusted banking portals. To consumers, the functionality is familiar, since they already pay over 17,000 financial
bills online, and they do not need to setup a new account or fill out any application forms.
institutions
eBillme works at any bank, credit union, or online bill pay portal that offers online bill
payment, making eBillme available at over 17,000 financial institutions.

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Alternative Payment Options: Converting Hesitant Shoppers into Confident Spenders

4.0 BUILDING CONFIDENCE

By 2009, the number of Americans using online banking is forecast to grow to over 110
million. Offering these individuals a safe, secure and easy-to-use online payment option is
of critical importance to the online merchant looking to increase conversion and boost
sales. eBillme is the only
online payment
Brought to you by MODASolutions, eBillme is the only online payment solution that
extends the convenience of online banking to the merchant’s checkout, reducing the
solution that extends
security risks of shopping online for both consumers and retailers. No financial data is the convenience of
exposed over the Internet to the retailer, and the payment transaction is securely online banking to the
transferred from the customer’s bank to the retailer’s bank. Consumers can shop online, by
catalog or through call centers, and pay for their purchases at their bank, credit union, or bill
merchant’s checkout,
pay portal, with the security and convenience of online banking. eBillme allows retailers to reducing security
access the millions of Americans who currently use online banking. risks of shopping
Peace of Mind
online for both
Giving customers peace of mind every time they checkout with the eBillme Buyer consumers and
Protection program. retailers.
Shoppers who pay with eBillme benefit from the eBillme Buyer Protection program, which
gives consumers who pay cash for their online purchases the enhanced security and
assurance services typically associated with premium credit cards. A lowest price guarantee,
100 percent purchase satisfaction, in transit protection and payment protection ensure that
a consumer can shop with complete confidence. This program is managed by eBillme at no
cost to the merchant.

When an online shopper pays with eBillme, they automatically qualify for the eBillme Buyer
Protection program, at no extra charge. eBillme purchases are protected by the following
features:

Best Prices Guarantee: eBillme ensures that your customers get the best
possible prices and refunds the difference if they find the same item at a lower
price.

Fraud Protection: eBillme safeguards your customers from unauthorized

transactions by providing zero fraud liability.

Satisfaction Guarantee: eBillme provides your customers with a money-back

guarantee if they are dissatisfied with their purchase.

Shipping Protection: eBillme protects your customers from loss, theft, or

damages that occur during shipping.
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Alternative Payment Options: Converting Hesitant Shoppers into Confident Spenders

Ease of Use

eBillme is fast, easy, and best of all - there is no signup therefore users never have to
share their financial information.

At checkout, shoppers simply select eBillme as their payment option and an electronic bill
(eBill) is presented to them to confirm their purchase. By following the instructions in the
eBill, consumers login directly to their online bank account and pay the invoice using
available funds in their checking or savings account. No financial data is exposed over the
Internet to the retailer, and the payment transaction is securely transferred from the
customer’s bank to the retailer’s bank.

For more information on eBillme, please contact sales@eBillme.com and visit

www.eBillme.com.

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Alternative Payment Options: Converting Hesitant Shoppers into Confident Spenders

CONCLUSION

As consumers’ online shopping and payment habits evolve, the number of online shoppers
looking for alternative payment solutions will continue to grow. By 2010, it is expected that
15% of consumers will choose not to use their credit and debit cards online, opting instead
for payment options that offer security from fraud and enhanced buyer protection. Online
shoppers are looking for options that give them a sense of choice and control. Merchants By 2010, it is
that address consumers’ concerns and perceptions will attract the highest conversion rates
expected that 15% of
on their e-commerce sites.
consumers will not
By offering an alternative cash-based payment option such as eBillme, online merchants be using their credit
have a significant opportunity to tap into a consumer segment that values security, privacy,
and debit cards
control, and enhanced buyer protection when shopping online. Existing payment options
have not addressed the fraud and privacy concerns of the average consumer. Online online, opting instead
banking brings the merchant 110 million consumers who value security and who trust their for payment options
banks when making payments. Using eBillme, consumers can safely shop online with
that offer security
security and peace of mind not provided by credit and debit cards.
from fraud and
The eBillme Buyer Protection program is the only alternative payment option that provides enhanced buyer
premium credit card protection to consumers who prefer to use cash. Customers can shop
protection.
with complete confidence knowing that every eBillme transaction is guaranteed and
protected. By offering price protection and a satisfaction guarantee, online merchants will
increase sales and attract new customers. eBillme ensures that consumers always have
secure and successful online checkout experiences, converting hesitant shoppers into
confident spenders.

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Alternative Payment Options: Converting Hesitant Shoppers into Confident Spenders

FURTHER ONLINE SOURCES

E-payment fraud reaches $3.6 billion for 2007, or 1.4% of sales, study says
http://www.internetretailer.com/dailyNews.asp?id=25394

The dark secrets of debt

http://www.consumerreports.org/cro/money/credit-loan/debit-cards/the-dark-secrets-of-
debit-9-07/overview/the-dark-secrets-of-debit-ov.htm?loginMethod=auto

Why you should never own a debit card

http://www.americanchronicle.com/articles/49784

Economy fitful, Americans start to pay as they go

http://www.nytimes.com/2008/02/05/business/05spend.html?_r=1&th&emc=th&oref=slo
gin

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