EXECUTIVE SUMMARY

THE ALLIANZE UNIVERSITY COLLEGE OF MEDICAL SCIENCES (AUCMS) HAS PUT TOGETHER A MEDIA PLAN AIMED AT INCREASING THE STUDENTS’ POPULATION TO 5000 BY 2016 AND TO INCREASE THE ENROLLMENT OF FOREIGN STUDENTS FROM ASIAN AND MIDDLE EAST COUNTRIES UP TO 50% AND TO INTRODUCE 20 NEW DIPLOMA AND DEGREE PROGRAMS BY 2015. THIS PLAN DESIGNED FOR NEW STUDENTS INCLUDES COMPETITIVE ANALYSIS,

THE TARGET AUDIENCE, THE MEDIA SELECTIONS, AND BUDGET.

RADIO. • TO REACH THE TARGET AUDIENCE WILL USE A MEDIA MIX INCLUDING TELEVISION. MAGAZINE. THIS WILL PRIMARILY BE ON A CONTINUITY SCHEDULE. . THE BUDGET WILL BE SPLIT BETWEEN NEW AND TRADITIONAL MEDIA. FOR THE REMAINING MONTHS THERE WILL BE AN AVERAGE REACH. THE REACH AND FREQUENCY GOALS ARE HIGHER IN THE MONTHS OF NEW INTAKES.Cont. OUTDOOR AND THE INTERNET. NEWSPAPER.

THUS SPARKING A CATALYST FOR CHANGE. PROFESSIONALISM WITH INTEGRITY AND ETHICS. OUR DRIVE TO ACHIEVE BREAKTHROUGHS IN THIS FIELD IS ENCOURAGED FROM ALL PARTIES WHO WORK TOGETHER WITH US INCLUDING OUR STUDENTS. VENDORS AND THE COMMUNITY IN WHICH WE OPERATE.MISSION STRIVE TO EXPAND THE POSSIBILITIES OF MEDICAL EXPLORATION THROUGH OUR MISSION OF DEVELOPING IDEAS BEYOND SCIENCE IN MEDICINE THROUGH BOTH CONVENTIONAL AND MODERN CHEMISTRY. WE INTEND TO GROOM FUTURE MEDICAL PROFESSIONALS TO HEAL LIVES THROUGH COMPASSIONATE HUMAN TOUCH . WE SERVE THE WORLD AND THE ENVIRONMENT WITH CREATIVE IDEAS WITHOUT COMPROMISING ON OUR RESPONSIBILITIES. PARTNERS. EDUCATION KNOWLEDGE IMPROVES LIVES AND CREATE MORE OPPORTUNITIES FOR CREATIVE IDEAS. MEDUCATORS. WE EQUIP OUR PEOPLE WITH EXPANDABLE QUALITY EDUCATION AND MAKE SURE WE SHARE OUR EXPERTISE WITH EVERYONE WHO NEED IT.

WE DEDICATE OURSELVES TO OFFER MEDICAL EXCELLENCE AND LIFE-LONG LEARNING OPPORTUNITIES FOR HEALTH AND HEALTH CARE PROFESSIONALS IN MALAYSIA. OUR VISION IS TO BE THE TOP MEDUCATIONIST THROUGHOUT THE NATION AND THE WORLD BY THE YEAR 2015. IT WILL BE OUR ULTIMATE ACHIEVEMENT TO INSPIRE MEDICAL SCIENCE BREAKTHROUGHS WITH STUDENTS WHO LIVE AND LEARN FROM THEIR LOVE OF LIFE. EDUCATION AND PROFESSIONALISM. PROVIDING ETHICAL STUDIES OF PHILOSOPHIES THAT ENCOMPASS MEDICINE.VISION • WITH AN INFINITE FLOW OF LIFE CHANGING IDEAS. ASEAN COUNTRIES AND OTHER ASIA PACIFIC NATIONS. .

ASEAN COUNTRIES AND OTHER ASIA PACIFIC NATIONS.FUTURE • FUTURE OF THE K-GENERATION AUCMS DEDICATES ITS LIFE TO ENRICHING LIVES. . • IDEAS BEYOND SCIENCE AT AUCMS. ITS ULTIMATE ACHIEVEMENT WILL BE TO INSPIRE MEDICAL BREAKTHROUGHS FROM ITS ARMY OF LIFE-LOVING. WHERE IT WILL OFFER MEDICAL EXCELLENCE AND LIFE-LONG LEARNING OPPORTUNITIES FOR HEALTH CARE PROFESSIONALS IN MALAYSIA. SOON IT WILL BE AT THE HEART OF A RAPIDLY DEVELOPING MEDICAL CENTRE. AND OPEN MORE DOORS FOR MEDICAL EXPLORATION. PARTNERSHIPS WITH TOP NOTCH ACADEMIC INSTITUTIONS. MEDICAL BREAKTHROUGHS ARE THE RESULT OF QUALITY EDUCATION AND INNOVATIVE TECHNOLOGY. EACH DAY AT AUCMS IS A CONSTANT QUEST FOR IDEAS BEYOND SCIENCE. AGENCIES AND ORGANISATIONS WILL STRENGTHEN ITS STANCE AS A MEDUCATIONIST. VIA THE FIELD OF MEDICINE. K-GENERATION STUDENTS.

COURSES AND PROGRAMS ARE NEWSWORTHY AS TO BECOME A PREMIER PROVIDER OF MEDICAL SCIENCE EDUCATION IN THE REGION IN FIVE YEARS. • GOAL IS TO TARGET NEW STUDENTS (LOCAL & INTERNATIONAL) TO INCREASE THE STUDENTS’ POPULATION TO 5000 BY 2016 AND TO INCREASE THE ENROLLMENT OF FOREIGN STUDENTS FROM ASIAN AND MIDDLE EAST COUNTRIES UP TO 50%.MEDIA OBJECTIVES • MESSAGE IS SIMPLE AND EASILY UNDERSTOOD BY THE TARGET AUDIENCE. BROAD AUDIENCE. • • INTRODUCE 20 NEW DIPLOMA AND DEGREE PROGRAMS BY 2015 AT LARGE. . • GOAL IS TO GENERATE AWARENESS TO THE TARGET AUDIENCE TO INCREASE NEW STUDENTS’ ENROLLMENT GROWTH BY 15% PER YEAR. AND TO INCREASE 20% PER YEAR ON THE NEW FOREIGN STUDENTS’ ENROLLMENT.

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