4.

1 GRAPHICAL REPRESENTATION OF DATA ANALYSIS

TABLE 1.SHOWING THE AGE OF THE RESPONDENTS

AGE Below 20 years 20-30 years 30-40 years 40 and Above TOTAL

NO.OF RESPONDENTS 25 40 20 15 100

PERCENTAGE 25% 40% 20% 15% 100%

ANALYSISThe above table analysis the age of the respondents.40% of the respondents are between the age of 20-30 years, 25% are teenagers, 20% fall in 30-40 years bracket and 15% of the respondents are 40 years and above.

CHART 1. . SHOWING THE AGE OF THE RESPONDENTS AGE 50 40 40 30 20 10 0 Below 20 years 20-30 years AGE 30-40 years 40 and Above 25 20 15 INFERENCEIt is inferred that the respondents are not evenly distributed on the basis of age and a high percentage of the respondents are in the 20-30 years age group.

.TABLE 2.OF RESPONDENTS 42 58 100 PERCENTAGE 42% 58% 100% ANALYSIS The above table analyzes the gender wise classification of the respondents. It is seen that 42% of the respondents are males and 58% are females.SHOWING THE GENDER OF THE RESPONDENTS GENDER Male Female TOTAL NO.

CHART 2. SHOWING THE GENDER OF THE RESPONDENTS GENDER 42% Male Female 58% INFERENCEIt is inferred that the survey group was not distributed evenly on the bases of gender and there were more females as compared to males. .

OF RESPONDENTS 35 15 22 28 100 PERCENTAGE 35% 15% 22% 28% 100% ANALYSISThe above table analysis the occupation of the respondents.35% of the respondents are students followed by 28% are others. 22% are businessman and 15% are professionals being the least. .TABLE 3 SHOWING THE OCCUPATION OF THE RESPONDENTS OCCUPATION Student Professionals Businessmen Others TOTAL NO.

CHART 3 SHOWING THE OCCUPATION OF THE RESPONDENTS OCCUPATION Others 28 Businessmen 22 Professionals 15 Student 0 5 10 15 20 25 30 35 35 40 INFERENCEIt is inferred that the respondents are not evenly distributed on the basis of occupation and a high percentage of the respondents are students. .

Neutral. OF RESPONDENTS 58 6 35 18 8 PERCENTAGE 46.What is your opinion towards products and services? FACTORS Satisfied Highly satisfied Neutral Dissatisfied Highly dissatisfied NO.8% 28% 14. Dissatisfied. Highly satisfied. b. . d.4% 4. c. Satisfied. Highly dissatisfied.4% a.4% 6. e.

Chart Title highly dissatisfied dissatisfied neutral highly satisfied satisfied 0 10 20 30 40 50 60 70 TABLE 10 SHOWING THE CUSTOMERS PERCEPTION TOWARDS THE PRODUCT RANGE FACTORS NO.OF RESPONDENTS PERCENTAGE Satisfied Highly satisfied Neutral Dissatisfied Highly dissatisfied 37 4 51 8 0 37% 4% 51% 8% 0% .

51% of the respondents fall under the neutral category. The above table analyzes the opinion of the respondents about the product range of store. CHART 10 SHOWING THE CUSTOMERS PERCEPTION TOWARDS THE PRODUCT RANGE . 37% of the respondents are satisfied with the present product range but 8% of the respondents are not satisfied with the same. 4% of the respondents are highly satisfied with the current product range.TOTAL 100 100% ANALYSISA customer becomes a loyal customer only if he is satisfied with the range of products available in the store.

30 liked the brand very much and 9 was not interested at all in Bestseller. Respondents’ opinions on Vudtique creations Factors Like it very much Not bad Don’t like it Don’t know the brand No of respondents 30 72 9 39 Percentage 20% 48% 6% 26% Like what we knew already.CUSTOMERS PERCEPTION TOWARDS RANGE OF PRODUCTS 60 50 40 30 20 10 0 1 4 37 51 Satisfied Highly satisfied Neutral 8 0 Dissatisfied Highly dissatisfied INFERENCEThus it can be inferred that majority of the respondent have neutral view about the product range but there is large percentage of respondent who are satisfied with the current product range. Among the other people. 39 respondents didn’t know what the brand vudtique creation was. 74 people kept a neutral opinion. TABLE 7. .

d. e.Sales 26% 20% like it very much not bad 6% don't like it don't know the brand 48% 111 before making any product purchase . c. b. Always Often Sometimes Rarely Never No of respondents 15 35 25 40 35 Percentage 10% 23% 17% 27% 23% . do you compare the designs and prices of the same between the branded showrooms and the local dealers? Factors Always Often Sometimes Rarely Never a.

what factors affect this decision (one or more) a. d.R. . c. I can buy the products on credit card The prices are negotiable.10% 23% always 23% often sometimes rarely never 27% 17% 222 if local retailers. The retailer is reliable as I have been dealings with him since a long time. I do not have to buy on M. b.P The products are comparatively priced low.

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