Summer/May 2012

Bachelor of Business Administration-BBA Semester II BBA204 –Marketing Management- 4 Credits Assignment Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions. Q1. Explain the scope of marketing. Q2 . Write the impact of marketing concept and its applicability. Q3. Explain Macro environmental factors Q4. Briefly explain the internal environment of the organisation. Q5. What is the importance of marketing mix in marketing decisions explain this with an example. Q6. Elucidate the various tasks involved in marketing plan

What is online marketing? What are its advantages and disadvantages? Q6. Write down the major functions of a retailer Q5. Q1.Think about a new product and explain the various steps to be taken while planning a product. Answer all the questions. Q4.4 Credits Assignment Set.2 (60 Marks) Note: Each Question carries 10 marks. Explain the types of advertising media.Summer/May 2012 Bachelor of Business Administration-BBA Semester II BBA204 –Marketing Management. a retailer also performs a number of functions. Like a wholesaler. . Discuss the importance of branding Q3. Discuss the factors affecting pricing decisions. Q2.

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