Natt Nijianskul

 From Thailand  Undergraduate in the UK  Worked in telecommunication industry for 4.5 years  Have significant international experience.

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44 2010 Actual = ~391.32 491.25 436.82 23. Middle East and Africa (EMEA) – 32% North and South America – 40% USA Break-down: HRM Unit Shipment (by region) 600.29MM MOST LIKELY US = 40%  ~1.11 MM.00 - 10.11 11.32 Asia – 28% HRM Total Shipment Units (World-wide): Units (Millions) 400.42 18.83MM Worst US = 33.78 573.88 2010 Actual = ~10.6% CMD Total Shipment Units (World-wide): 100.Market Potential Evaluation – by Units World-wide Consumer Medical Device Unit Shipment – Shared by Region Best US = 50%  ~2.33%  ~1.37 463.49 411.49 MM.6% 2010a 2011e 2012e 2013e 2014e 2015e* 2016e* 2017e* .57MM CAGR = 12.49 20.52MM Europe.65 544.66 16.82 14.00 EMEA – 44% N&S America – 45% Actual unit sold (FY 2010) in North and South America = 4.00 500.00 391. CAGR = 5.36 12. CAGR = 12.5% Asia – 11% ~4% 517.00 200.00 300.

78k Sensitivity of the conversion… (*) = This figure is taken from material presented by OHQ staff.S.S.75MM ~48. .29 1.52% 1. do physical exercise ~24MM are members of our target group * • In 2013.5%.000 units 150. 12%] of the 3 cases which is pretty much in-line with “before crossing the chasm.00% 40.New Market Sizing (by unit) vs Original Projection In 2010.83 1.01% 242.81k units • Worst case  345.S. This yields: • Best case  518. the U. population totaled ~315. and subsequently circulated to ICS OMRON team (**) = The US division lower down the FY’ 2015 projection as their strategic planning took into account the planned launch of the new model in 2015.67MM people in the U.68k units • Original projection of 40k units for FY’ 2013 (first year of launch) give a capturing range of [7% .34k Worst 33.” Shared of US Market --> Unit shared (millions) Existing sales conversion Segmented market potential Best MOST LIKELY 50.52 1.17k 291.00% 2.8% of the total population Original Projection of HR-500U by OHI-US: Fact FY’ 2013 40.000 units FY’ 2014 50.52k units • MOST LIKELY case  414. • Unit growth rate (based on InMedica’s projection by their CAGR) averaged about 12.21% 364. This figure is a CAGR of 6.000 units FY’ 2015 ** 40. U.33% 1. population totaled ~308.49MM.69% vis-à-vis 2010.

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