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A PROJECT REPORT On

BRAND AWARENESS AND BRAND PREFRENCE


At GAUTHAM INDUSTRIES

Submitted to the Osmania University in partial fulfillment For the award of degree of

Master of Business Administration


By B.SHIVA KUMAR (H.T. No. 227510672016)

Under the Guidance of Mr. MALLESH THUMMALA Associate Professor& HOD TMSS COLLEGE OF MANAGEMENT STUDIES MALLAPUR (V) RCI ROAD, R.R Dist 500035, A.P (2009-2011)

DECLARATION

I hereby declare that the project Report titled Brand Awareness and Brand Preferencedone at Gautham Industries submitted by me as partial fulfillment for the award of the Masters of Business Administration and it is original work except few theoretical parts. It has not been submitted as part or full to any other university or publications.

Date: Place:

(B.SHIVA KUMAR)

ACKNOWLEDGEMENT
.

I would like to express my gratitude to my guide Mr. RAVI KIRAN, Asst. professor, TMSS College of Management Studies, for his able guidance and helping me successfully complete this report. I wish to express my gratitude to our principal Mr. PROF. G.SURYA NARAYANA and to our HOD Mr. MALLESH TUMMALA for their continuous support and encouraging me in completion of my project report. I express my sincere thanks to Mr. M. PANDU RANGA REDDY,

MANAGING DIRECTOR of GAUTHAM INDUSTRIES for giving me an opportunity to work in their esteemed organization for this project and guided me throughout my project with constant co-operation, encouragement motivation. I wish to place on record my gratitude to all the Faculty members of our college and persons I have met during the data collection phase of my project. Their inputs are indispensable. Last but not the least I would thank my family & friends for sharing the resources required for successful completion of this project. and

B.SHIVA KUMAR

CONTENTS

CHAPTER NO CHAPTER-1

TITLE

PAGE NO.

INTRODUCTION
NEED AND IMPORTANCE OF THE STUDY SCOPE OF THE STUDY OBJECTIVES OF THE STUDY RESEARCH METHODOLOGY LIMITATIONS OF THE STUDY

CHAPTER-2 CHAPTER-3

REVIEW OF LITERATURE INDUSTRY PROFILE COMPANY PROFILE

CHAPTER-4 CHAPTER-5

DATA ANALYSIS AND INTERPRETATION FINDINGS, SUGGESTIONS & CONCLUSIONS A) BIBLIOGRAPHY